New Television Marketing Opportunities For Your Brand

New Television Marketing Opportunities For Your Brand

Date: May 10, 2021
Tags: #ae-networks #abc #crown-media #hallmark-channel #nickelodeon
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Start planning your next partnership with television marketing opportunities!

Television marketing opportunities have only taken on an increased role in people’s lives with everyone confined to their homes throughout the past year. Though the TV landscape has changed significantly with the rise of streaming and an increased emphasis on social media, the one constant continues to be a robust enthusiasm for engaging television programming.

It is this very enthusiasm that marketers have been able to tap into for several exciting TV marketing partnerships. Looking ahead, our team has surveyed the television landscape to highlight some of the most anticipated television marketing opportunities from our Corporate Members. Each of these programs represents a partnership TV marketing opportunity for your brand!

Take a look at Presidential Mega-Docs: Lincoln from A+E Networks, The Bachelorette from ABC, Baby Shark’s Big Show! from Nickelodeon, Countdown to Christmas from Crown Media, Gabby’s Dollhouse from DreamWorks Animation Television, My Hero Academia from Funimation, Godfather of Harlem from Epix and Diners, Drive-Ins & Dives from Food Network.

Presidential Mega-Docs: LincolnA+E Networks

The History Channel honors our nations’ presidents with an always-on documentary slate, through content that is authoritative, informative, and always entertaining.

Coming from A+E Networks and the History Channel in the First Quarter of 2022, LINCOLN will be the definitive biography of President Abraham Lincoln. From his humble roots to his election to the presidency and eventual assassination, this 6-hour documentary event will explain the man who led the country during its greatest crisis.

Past Partnerships:

Below are two television marketing partnerships promoting programming from A+E Networks’ History Channel.

Television marketing opportunities
A+E Networks partnered with USAA for a promotion celebrating Veteran’s Day on History Channel. USAA and History Channel came together to create and air a series of vignettes showcasing veteran’s and the issues they regularly face.  In one of these videos, USAA partnered with History Channel to showcase James Webb, a veteran helping other veterans.
Television marketing opportunities
A+E Networks partnered with Ford to bring the Ford F-Series to the History Channel For “Truck Weekend In America.” The promotion took the form of a 6-hour television event that aired on History Channel and featured the Ford truck. 
The “Truck Weekend in America” series explored the roots of the F-Series truck with a prime-time slot on History Channel.

The BacheloretteABC

The popular reality dating show “The Bachelorette” returns with two new seasons in 2021. Fan favorites Katie Thurston and Michelle Young, both contestants of the previous season of The Bachelor starring Matt James, have been selected to be the next Bachelorettes. As the upcoming stars of ABC’s hit romance reality series, they will each step into the spotlight, now blazing a path for their own love stories to unfold. Katie’s season will premiere summer 2021, while Michelle’s season is set to air fall 2021.

Past Partnerships:

Below are two television marketing partnerships promoting The Bachelor/ The Bachelorette on ABC:

ABC partnered with Smirnoff for a promotion featuring the television phenomenon THE BACHELOR.
Smirnoff partnered with THE BACHELOR to make Smirnoff Seltzer the official hard seltzer of the hit TV Franchise. The partnership was supported by Smirnoff Seltzer with a co-branded campaign titled “Will You Accept This Rosé?” that was promoted through digital, social media and in-store activations.
Television marketing opportunities
Disney ABC partnered with Popsugar and YouTube TV to promote the 16th season of THE BACHELORETTE. The partnership consisted of Popsugar collaborating with YouTube TV and ABC to put on a live event celebrating the television series. The event took place on October 13, 2020 at The Grove in Los Angeles. Two hundred guests parking their cars and overlooking the shopping center as a DJ performed and they participated in BACHELORETTE trivia.

Baby Shark’s Big ShowNickelodeon

“Baby Shark’s Big Show!”, Nickelodeon‘s new show for preschoolers, which features the socially in-demand animated star Baby Shark made a splash with its debut on March 26th, 2021.

Baby Shark’s Big Show! follows, “Baby Shark and his best friend William as they journey on fun-filled comedic adventures in their community of Carnivore Cove, make new friends and sing original catchy songs along the way.”

The series which includes 26 half hour episodes air new episodes Fridays at 12:30 EST with episodes being available to stream Nick Jr On-Demand as well as on Noggin.

Television marketing opportunities

Past Partnerships:

Below are two previous television marketing partnerships with the entertainment property Nickelodeon:

Television marketing opportunities
Nickelodeon partnered with the NFL for a special presentation of an NFL Wildcard Playoff game on Nickelodeon. The partnership consisted of Nickelodeon partnering with the NFL to broadcast the 2021 Saints and Bears game on Nickelodeon. The presentation integrated Nickelodeon’s branding and characters into the game. The commentary had input from the kid hosts of Nickelodeon shows. The stands of the game were digitally filled with beloved Nickelodeon characters.
Television marketing opportunities
Nickelodeon partnered with Grillo’s Pickles on a promotion celebrating the iconic television series RUGRATS. The partnership consisted of Nickelodeon collaborating with Grillo’s to launch a limited-edition line of pickles featuring RUGRAT’s branding on the label. The limited-edition pickles featured RUGRATS character Tommy Pickles on the labels. The co-branded limited-edition 32-oz Dill Pickle Spears were made available at nationwide retailers including Whole Foods, Target and Safeway.

Countdown to ChristmasCrown Media/Hallmark Channel

It’s never too early to get into the Holiday spirit! Starting gearing up for this years holiday (marketing) season with Crown Media’s Countdown to Christmas.

Hallmark Channel’s largest annual programming event kicks off in November and runs through Christmas. The successful franchise has become a tradition for viewers, featuring more holiday-themed programming than any other network and consistently delivering some of Hallmark Channel’s highest rated premieres. In 2016, the network premiered 19 all new originals and reached 71 million unduplicated viewers which made Hallmark Channel #1 among W25-54 for 9 consecutive weekends!

Past Partnerships:

Below are two previous television marketing partnerships with Crown Media’s Countdown to Christmas on the Hallmark Channel:

Television marketing opportunities
Crown Media Family Networks’ Hallmark Channel partnered with the Campbell Soup Company for a COUNTDOWN TO CHRISTMAS promotion. Hallmark Channel and Campbell Soup company collaborated for a multi-faceted holiday partnership celebrating the 10th anniversary of COUNTDOWN TO CHRISTMAS. The partnership included linear integrations, digital strategy as well as front-of-store activation in Walmart. 
Television marketing opportunities
Valpak ran highly targeted inserts (reaching an audience that indexed high against digital streaming and paying for premium digital services), plus envelope covers supporting the Hallmark Movies Now digital streaming service, with the goal to drive new paid subscribers for the service.  On Crown Media’Home & Family morning show, they collaborated on a segment for back to school savings featuring Valpak and

Gabby’s DollhouseDreamWorks Animated Televison

Welcome to Gabby’s Dollhouse, the preschool show with a surprise inside! Created and executive produced by Traci Paige Johnson (Blue’s Clues, Daniel Tiger’s Neighborhood) and Jennifer Twomey (Blue’s Clues, Team Umizoomi), Gabby’s Dollhouse is a mixed media series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Any adventure can unfold when we play in Gabby’s DollhouseGabby’s Dollhouse is available to watch exclusively on Netflix.

Past Partnerships:

Below are two previous television marketing partnerships with Dreamworks Animation:

Television marketing opportunities
DreamWorks Animation partnered with Snip-its to bring an exciting partnership of themed services in salons for the new series, Gabby’s Dollhouse.
Snip-its’ retail promotion brought Gabby’s Dollhouse to life in their salons through custom character-themed services, exclusive video content in-store, and sweepstake giveaways.
Television marketing opportunities
DreamWorks Animation Television teamed with Mane ‘n Tail on a collaboration celebrating the Netflix original series SPIRIT RIDING FREE and its new season.
The partnership was a natural fit and consisted of Mane ‘n Tail products placed in stores with special bottle hangtags that give details about the DreamWorks SPIRIT RIDING FREE fan page.

My Hero AcademiaFunimation

From Funimation, My Hero Academia tells the story of Izuku who enrolls in U.A. High, a prestigious high school famous for its excellent hero training program, and this year’s freshmen look especially promising. With his bizarre but talented classmates and the looming threat of a villainous organization, Izuku will soon learn what it really means to be a hero.

My Hero Academia is the #1 anime series globally with higher demand than 99.8% of all animation titles in the U.S. It is celebrating its 5 year anniversary in 2021 with global partnerships planned throughout the year.

Past Partnerships:

Below are two previous television marketing partnerships with Funimation.

Funimation teamed with Microsoft Xbox on an exciting partnership that promoted the Funimation streaming platform to Xbox Game Pass Ultimate subscribers. The partnership consisted of an offer in which Xbox Game Pass Ultimate subscribers were able to get access to two free months of the anime streaming service.
Funimation teamed with Hot Topic on a promotion celebrating the premiere of MY HERO ACADEMIA in theaters. The release was supported with a collaboration with Hot Topic. The anime audience overlapped significantly with Hot Topic customers so the partnership was the perfect fit.

Godfather of HarlemEpix

Inspired by actual persons and events, Godfather of Harlem reimagines the story of infamous crime boss Bumpy Johnson (Academy Award®- winner Forest Whitaker), who in the early 1960s returned from a decade in prison to find the neighborhood he once ruled in shambles.

Past Partnerships:

Below are two previous television marketing partnerships with Epix.

Epix partnered with Domino’s Pizza to create the ultimate night in, because nothing goes together better with pizza than a movie. The partnership consisted of Dominos customers who placed an online order through April 31st, 2021 receiving 30 days of EpixNow free of charge.
Epix and Paramount+ partnered in a deal that benefited subscribers of both streaming platforms. The ViacomCBS owned Paramount+ gave Epix access to show Paramount movies earlier than before on pay TV on Epix.

Diners, Drive-Ins & DivesFood Network

Host Guy Fieri takes a cross-country road trip to visit some of America’s classic “greasy spoon” restaurants — Diners, Drive-ins and Dives — that have been doing it right for decades. These days they’re booming again — being run by a whole new generation of owners and catering delicious homemade food to both baby boomers and a slew of younger fans as well. From a shack on the side of the highway in Tarpley, Texas, to a sports bar in Vegas famous for stromboli, these are places that make America special.

Past Partnerships:

Below are two previous television marketing partnerships with Discovery and Food Network

No Kid Hungry and Discovery partnered together to launch “Turn Up: Fight Hunger.” Turn Up: Fight Hunger partnership provided one billion meals for kids facing hunger in the U.S. over a 5 year period. All of Discovery’s lifestyle brands, including HGTV, TLC, Food Network, and I.D., supported the campaign.
Food Network partnered with Nabisco to promote the Ritz brand with a Ritz Holiday Thankgetaway Parade. The grand prize for the giveaway was a trip to NYC for four, Dinner for 4 at a Food Network chef restaurant; 4 tickets to the 2014 Thanksgiving Parade in New York City;A $1,000 gift card; a swag bag; and more!

If you need to stay connected to opportunities and partnerships involving entertainment content, including the Television marketing opportunities featured above, is the place to be. Featuring thousands of current entertainment marketing opportunities and 10,000+ partnerships, this unique community features galleries dedicated to the people, properties, partnerships, and companies driving the partnership marketing business.

Basic Membership on is always free to all brand and entertainment marketers and introduces members to promotional opportunities from virtually every major entertainment companies, dozens of non-profits, and more. In addition to marketing opportunities, Basic Members may access featured research from our Partnerships, Videos, and People Galleries. 

VIP Members have unlimited access to all of this partnership information as well as all of the people, properties, and companies that make up this unique community of over 7,500 marketers.

Create a profile today and stay connected to the brand and entertainment marketing community throughout the year! 

Posted by: Andrew Gormley

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