Brand Opportunities for Gaming Marketing Partnerships

Brand Opportunities for Gaming Marketing Partnerships


Date: May 12, 2021
Tags: #2k-games #angry-birds #blizzard #frogger #konami
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Start planning your next marketing partnership with opportunities from the gaming world!

While many industries were disrupted by the pandemic, the gaming category was able to experience success as people took to gaming to pass time while quarantined in their homes. This period of growth and engaged interest in the sector, along with the rise of esports, has given way to unprecedented levels of excitement for both the industry and the gaming marketing partnerships supporting it.

Marketers have been able to tap into this excitement with a variety of creative gaming marketing partnerships. With more exciting games slated for release in the near future, there are great opportunities for marketers to show their creativity with gaming promotions.

Looking ahead, our team has surveyed the gaming landscape to highlight some of the most beloved and anticipated gaming marketing opportunities from our Corporate Members. Each of these titles represents an opportunity for gaming marketing partnerships featuring your brand!

Take a look at the Xbox Series X from Microsoft Xbox, NBA 2K from 2K, Animal Crossing: New Horizons from Nintendo, Gotham Knights from tripleclix, Angry Birds from Rovio, Frogger from Konami and Overwatch League from Blizzard.


Xbox Series XMicrosoft Xbox

Introducing the Xbox Series X. Power Your Dreams.

From future adventures, to current obsessions, to classic titles, thousands of favorites across four generations of Xbox look and play best on Xbox Series X.

gaming marketing partnerships

The Xbox Series X delivers sensationally smooth frame rates of up to 120FPS with the visual pop of HDR. Immerse yourself with sharper characters, brighter worlds, and impossible details with true-to-life 4K.

Past Partnerships:

Below are two past gaming marketing partnerships featuring Microsoft Xbox:

gaming marketing partnerships
Xbox partnered with fast food chain Bojangles on a promotion celebrating the XBOX SERIES X gaming console. 
The partnership consisted of Bojangles and Xbox teaming to give Twitter users the chance to win a co-branded XBOX SERIES X with a Bojangles-themed design. Twitter users who retweeted and followed the Bojangles Twitter account were entered for a chance to win the special-edition console.
gaming marketing partnerships
Microsoft Xbox partnered with Taco Bell to promote the release of the XBOX SERIES X gaming platform. The partnership consisted of a giveaway in which Taco Bell customers had the exclusive chance to win the XBOX SERIES X console before it launched. Starting September 24, 2020, Taco Bell customers who bought any medium or large drink received an exclusive code for a chance to win the XBOX SERIES X.


NBA 2K2K Games

NBA 2K is video game franchise produced by 2K Games. Produced annually since 1999, NBA 2K has grown in popularity amongst both fans, athletes, and culture.

Each installment in the NBA 2K series emulates the National Basketball Association, and present improvements over the previous installments. As such, gameplay simulates a typical game of basketball, with the player controlling an entire team or a select player. Various game modes have been featured in the series, allowing for gameplay variety. Numerous elements of the games feature customizable options. Each game features the teams and players from the current NBA season; historic NBA teams and players have also been featured, WNBA teams. Fictional players and teams can also be created and compiled.

gaming marketing partnerships

NBA 2K has evolved into much more than a basketball simulation. 2K Games continues to redefine what’s possible in sports gaming with the latest 2k installments featuring best in class graphics & gameplay, ground breaking game modes, and unparalleled player control and customization. Plus, with its immersive open-world Neighborhood, NBA 2K is a platform for gamers and ballers to come together and create what’s next in basketball culture.

Past Partnerships:

Below are two of the past gaming marketing partnerships with 2K Games:

gaming marketing partnerships
2K partnered with Reese’s Puffs in celebration of the release of NBA 2K19
The partnership consisted of a Virtual Currency (VC) giveaway and branded boxes of Reese’s Puffs. Fans who purchased NBA 2K19 branded boxes of Reese’s Puffs received a Locker Code for 1,500 VC and MyTeam content in NBA 2K19
If fans bought the XL size box at Walmart received 2,500 VC and MyTeam Content.  
gaming marketing partnerships
Purchase an NBA 2K20 branded bag of Ruffles to receive a Locker Code that unlocks 4x the Virtual Currency multiplier in Ruffles RIDGE Challenge in-game events in NBA 2K20. Available grocery-wide in the US. In addition to unlocking 4X the VC (through purchasing a branded bag), consumers will compete in-game to climb the leaderboard in each of our 8 challenges for the chance to be crowned the “Champion of the RIDGE”. 

Animal Crossing: New HorizonNintendo

Escape to a deserted island and create your own paradise as you explore, create, and customize in the Animal Crossing: New Horizons game. Your island getaway has a wealth of natural resources that can be used to craft everything from tools to creature comforts. You can hunt down insects at the crack of dawn, decorate your paradise throughout the day, or enjoy sunset on the beach while fishing in the ocean. The time of day and season match real life, so each day on your island is a chance to check in and find new surprises all year round.

gaming marketing partnerships

Show off your island utopia to family and friends—or pack your bags and visit theirs. Whether playing online or with others beside you, island living is even better when you can share it. Even without hopping on a flight, you’ll meet a cast of charming animal residents bursting with personality. Friendly faces like Tom Nook and Isabelle will lend their services and happily help you grow your budding community. Escape to your island getaway—however, whenever, and wherever you want.

Past Partnerships:

Below are two past gaming marketing partnerships with Nintendo:

gaming marketing partnerships
Nintendo partnered with ColourPop to launch a makeup line celebrating ANIMAL CROSSING: NEW HORIZONS. Nintendo and ColourPop teamed to create a makeup line that featured characters from ANIMAL CROSSING: NEW HORIZONS. ANIMAL CROSSING characters such as the Able Sisters, Tom Nook, Celeste and Blathers and more. Each character had a corresponding color palette in the collection which ranged from green four-pan, purple, orange and brown or even bright pink.
gaming marketing partnerships
Nintendo partnered with Gillette Venus on a ANIMAL CROSSING: NEW HORIZONS promotion. The partnership consisted of Gillette Venus promoting their Summer Skinclusive line in the game. The “My Skin. My Way” campaign allowed ANIMAL CROSSING players to access skin-inclusive designs for their in-game avatars.
These inclusive designs consisted of eight skin tones and 19 skin types that could be mixed and matched to fit the player’s needs. These skin tones and types displayed acne, freckles, scars and more. 

Gotham KnightsTripleclix

Batman is dead. A new expansive, criminal underworld has swept the streets of Gotham City. It is now up to the Batman Family; Batgirl, Nightwing, Red Hood, and Robin; to protect Gotham, bring hope to its citizens, discipline to its cops, and fear to its criminals. From solving mysteries that connect the darkest chapters in the city’s history to defeating notorious villains in epic confrontations, you must evolve into the new Dark Knight and save the streets from descent into chaos.

gaming marketing partnerships

Gotham Knights (produced by Tripleclix) is an open-world, action RPG set in the most dynamic and interactive Gotham City yet. In either solo-play or with one other hero, patrol Gotham’s five distinct boroughs and drop in on criminal activity wherever you find it.

Past Partnerships:

Below are two past gaming marketing partnerships with Tripleclix:

gaming marketing partnerships
Microsoft Xbox, along with tripleclix, partnered with Pringles Canada on a promotion celebrating the gaming release of HALO INFINITE. The partnership consisted of tripleclix promoting HALO INFINITE across Pringles Canada products. The on-pack promotion for HALO INFINITE was launched on Pringles Original, Pringles BBQ, Pringles Sour Cream & Onion and Pringles Salt & Vinegar. 
Microsoft Xbox, along with tripleclix, partnered with Mondelez International on a promotion celebrating the gaming release of HALO INFINITE. The partnership promoted HALO INFINITE on packs of Mondelez products including Oreo, Chips Ahoy and Nutter Butter. Specifically, HALO INFINITE was promoted on-packs of Oreo King Size, Oreo Double Stuf King Size, Chips Ahoy! Original King Size, Chips Ahoy! Chunky King Size. 

Angry BirdsRovio

Angry Birds hatched as a casual mobile game in 2009 and has since evolved to one of the most beloved entertainment brands in the world. With more than 4.5 billion game downloads, several popular animated series, a robust licensing and consumer products program, publishing, location based entertainment and two blockbuster comedy hits, it is a powerhouse entertainment brand that offers strong brand appeal, global reach and unique opportunities to create digital experiences that are built on top of physical products.

gaming marketing partnerships

With broad demographic appeal and a deep roster of beloved characters, let Angry Birds bring smile-inducing mischief, mayhem and fun to your next partnership!

Past Partnerships:

Below are two past gaming marketing partnerships involving Rovio Entertainment:

Rovio Entertainment partners with Kahoot! for an ANGRY BIRDS themed climate change campaign. The partnership releases a collection of learning games on Kahoot! Academy to bring awareness to climate change and make learning engaging with Angry Birds. The campaign includes topics such as greenhouse gases and carbon footprint.
Rovio partnered with the United Nations on an in-game promotion in ANGRY BIRDS 2 designed to raise awareness for climate change. The partnership with the United Nations promoted the UN’s Trillion Tree Campaign dedicated to reforestation. The partnership consisted of an in-game ANGRY BIRDS 2 event where players were able to dress their flock with new outfits and show their support by popping pigs.

FroggerKonami

Frogger is one of the most iconic arcade games of all time. The arcade game launched in 1981 and became an overnight hit! Frogger quickly became embedded into pop culture lexicon and was featured/mentioned in numerous TV shows and movies that celebrate the 80s. The Frogger brand comes with instant recognition and a strong overall brand awareness. Frogger’s simple gameplay with a broad audience appeal makes for a timeless classic.

gaming marketing partnerships

Konami also set their sights on the streaming industry with the launch of Frogger the Game Show on Peacock in Fall 2021.

Past Partnerships:

Below are two past gaming marketing partnerships with Konami Cross Media:

gaming marketing partnerships
Konami partnered with Peacock on an exciting collaboration that launched a series based on the iconic game FROGGER.
Konami worked with Peacock to create the live-action family series based on the FROGGER brand.
gaming marketing partnerships
Konami partnered with Universal Studios Hollywood for Hollywood Horror Nights that featured the video game, SILENT HILL. Hollywood Horror Nights featured a maze inspired by the game.


Overwatch LeagueBlizzard Entertainment

Overwatch League players begin their journey in the preseason, where they are gathered into a global talent pool. Team owners sign the best players and build rosters ahead of a season: twelve weeks of intense season play. Overwatch League features exciting live events and tournaments, culminating in the Overwatch League World Championships.

The Overwatch League is on a mission to celebrate fans and afford them opportunities to become champions through a professional esports ecosystem that embraces passion and rewards excellence.

gaming marketing partnerships

Millions have answered the call to Overwatch, and the excitement of all those scientists, soldiers, adventurers, and oddities led directly to the creation of a new kind of esports program. Teams will have stability, players will have careers, and fans will have a new set of heroes to take them into the future of Overwatch.

Past Partnerships:

Below are two past gaming marketing partnerships with Blizzard Entertainment:

Blizzard Entertainment’s OVERWATCH™ teamed with Kellogg’s for a special promotion offering buyers of select Kellogg’s product the chance to get an exclusive game poster. Kellogg’s Family Rewards program members who wished to earn up to six unique OVERWATCH™ posters could purchase specially-marked boxes of game-themed Pop-Tarts, Pringles, and Cheez-Its.
The Overwatch League partnered with Coca-Cola in celebration of the 2019 Overwatch League Finals. 
The partnership consisted of Coca-Cola making specially marked bottles that featured each of the Overwatch League teams. The bottles had the Coca-Cola slogan “Share a Coke with” followed by the teams’ logo.  Fans were able to buy the specially marked bottles of coke for $5 a bottle at cokestore.com.

MarketingPartnerships.com

If you need to stay connected to opportunities and partnerships involving entertainment content, including the gaming marketing partnerships and opportunities featured above, MarketingPartnerships.com is the place to be. Featuring thousands of current entertainment marketing opportunities and 10,000+ partnerships, this unique community features galleries dedicated to the people, properties, partnerships, and companies driving the partnership marketing business.

Basic Membership on MarktetingPartnerships.com is always free to all brand and entertainment marketers and introduces members to promotional opportunities from virtually every major entertainment companies, dozens of non-profits, and more. In addition to marketing opportunities, Basic Members may access featured research from our Partnerships, Videos, and People Galleries. 

VIP Members have unlimited access to all of this partnership information as well as all of the people, properties, and companies that make up this unique community of over 7,500 marketers.

Create a profile today and stay connected to the brand and entertainment marketing community throughout the year! 

Posted by: Andrew Gormley

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