Date: May 17, 2021
Tags: #american-lung-assocation #best-friends-animal-society #boys-girls-clubs-of-america #carnival-cruise-line #darkness-to-light
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This past year has revealed that nonprofit organizations are more important than ever and have provided valuable resources to help those affected by the global pandemic. Nonprofit marketing partnerships have been instrumental in the fight against COVID-19. With vaccines now being distributed and quarantine restrictions slowly lifting, nonprofits will continue their mission of creating a better world.
From a marketing perspective, nonprofits occupy a unique space in the industry given that nonprofit organizations can truly partner with anyone. A nonprofit can work with a QSR brand just as readily as it can work with a movie studio. Each of the below initiatives represents a nonprofit marketing partnership opportunity for your brand.
Take a look at More Than a Coat from Operation Warm, Army Entertainment Esports Showdown from Army MWR, Darkness to Light, Proud Partner Program from the American Lung Association, a Campaign to Save Them All from Best Friends Animal Society, Back2School from Boys & Girls Clubs of America, The Joining Hands Fund from Nationwide, Corporate Partnerships with Special Olympics, Childhood Cancer Awareness Month from St. Jude, the Youth-Led Solutions Submit from YMCA, the Humane Society of the United States, and the Alzheimers Association.
Operation Warm provides the gift of warmth, confidence, and hope to children in need through the gift of brand new winter coats.
Through serving millions of children in need across North America, Operation Warm has seen that a brand new coat offers a child physical and emotional warmth, confidence to socialize and succeed, and hope of a brighter future.
Past Partnerships:
Below are two past nonprofit marketing partnerships with Operation Warm:
The Army Entertainment Esports Soldier Showdown is comprised of 3 series of tournaments – Fortnite, Rocket League and Call of Duty: Warzone – with qualifier events culminating in the game final competitions streamed on Twitch.
ARMY ENTERTAINMENT ESPORTS tournaments are worldwide, and provide recreational opportunities that combine our Soldiers’ love of competition and gaming. Esports tournaments enhance Soldiers’ readiness, resiliency, and cognitive skills while showcasing the talents of participating Soldiers.
Past Partnerships:
Below are two past non-profit marketing partnerships with the US Army:
Darkness to Light empowers adults to prevent, recognize, and react responsibly to child sexual abuse through awareness, education, and stigma reduction. Their work is guided by the vision of a world free from child sexual abuse. They envision a world in which adults form prevention-oriented communities that protect a child’s right to a healthy childhood.
Past Partnerships:
Below are two past nonprofit marketing partnerships with Darkness To Light:
Through the American Lung Association’s Proud Partner program, approved organizations have an opportunity to publicly align their corporate brand and specific products with the American Lung Association brand, the nation’s Trusted Champion of lung health. Approved companies are eligible to use a defined Lung Association brand mark on product packaging and promotional materials (including digital, in-store and other media) to showcase their affiliation with our mission and trusted brand. Proud partnership builds brand relevance in the lung health space and differentiation among other products that do not bear the mark.
Past Partnerships:
Below are two past nonprofit marketing partnerships with the American Lung Association:
Americans certainly love their tail waggers, sloppy kissers, and curtain ninjas. In fact, they will spend more than $70 billion on their pets this year alone. But a safe home with love like that won’t come easy for the dogs and cats waiting in America’s shelters. That’s why we’re on a mission to SAVE THEM ALL.
Past Partnerships:
Below are two past nonprofit marketing partnerships with the Best Friends Society:
Boys & Girls Clubs of America launched its 2020 Back2School cause campaign in partnership with more than a dozen retailers around the country. As millions of kids and teens are gearing up to return to school, whether virtually or in-person, the youth advocacy organization is working to ensure that all kids, especially those who need us most, have the same opportunities to succeed in life.
Boys & Girls Clubs provide high-quality programming that supports the learning kids receive during the school day. They ensure kids and teens have the resources they need to achieve a great future – including a safe, supportive environment and caring adult mentors.
Past Partnerships:
Below are two past nonprofit marketing partnerships with Boys & Girls Clubs of America:
As coronavirus has spread across the nation, the Nationwide Children’s Hospital community has responded.
You wanted to help so we are launching The Joining Hands Fund: Helping Kids and Families Face Coronavirus. This fund allows each of us to join hands, pitch in, and help in whatever manner we can. Everyone has a role to play in guiding our community through this challenge. The Joining Hands Fund will harness the strengths of people helping other people.
Past Partnerships:
Below are two part marketing partnerships with the non-profit Nationwide Children’s Hospital:
Corporations that partner with Special Olympics share our brand values. We are a trusted organization reaching deep into local communities around the world. Our Programs succeed in changing lives, building advocacy networks and creating a lasting positive impact. Consumers recognize us as a brand deserving respect, loyalty, and good will with 95% positive brand recognition in the United States.
Past Partnerships:
Below are two previous non profit marketing partnerships with the Special Olympics:
St. Jude is leading the national conversation during September’s Childhood Cancer Awareness Month. The campaign has amassed over 5 billion total media impressions supported by a robust marketing strategy. Over 50 celebrities have supported St. Jude during the month, capped by a nationwide celebration – the Walk/Run to End Childhood Cancer in more than 60 communities.
Past Partnerships:
Below are two past nonprofit marketing partnerships with St. Jude’s Children’s Research Hospital:
We fight the big fights to end suffering for all animals. Together with millions of supporters, we take on puppy mills, factory farms, trophy hunts, animal testing and other cruel industries. With our affiliates, we rescue and care for thousands of animals every year through our animal rescue team’s work and other hands-on animal care services. We fight all forms of animal cruelty to achieve the vision behind our name: A humane society. And we can’t do it without you.
Past Partnerships:
Below are two previous nonprofit marketing partnerships with The Humane Society:
The World YMCA, in collaboration with YMCA of the USA and the YMCA of San Francisco, the United Nations, academia and external partners, will hold a series of Youth-Led Solution Summits. The Youth-Led Solution Initiative will empower young changemakers to drive social innovation to advance the UN’s Sustainable Development Goals. To amplify youth solutions that positively impact local and global sustainability, the development of just and equitable communities, and the well-being of all people.
Past Partnerships:
Below are two previous nonprofit marketing partnerships with the YMCA:
The Alzheimer’s Association leads the way to end Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
Past Partnerships:
Below are two previous nonprofit marketing partnerships with Alzheimer’s Association:
If you need to stay connected to opportunities and partnerships involving entertainment content, including the nonprofit marketing partnerships and opportunities featured above, MarketingPartnerships.com is the place to be. Featuring thousands of current entertainment marketing opportunities and 10,000+ partnerships, this unique community features galleries dedicated to the people, properties, partnerships, and companies driving the partnership marketing business.
Basic Membership on MarktetingPartnerships.com is always free to all brand and entertainment marketers and introduces members to promotional opportunities from virtually every major entertainment companies, dozens of non-profits, and more. In addition to marketing opportunities, Basic Members may access featured research from our Partnerships, Videos, and People Galleries.
VIP Members have unlimited access to all of this partnership information as well as all of the people, properties, and companies that make up this unique community of over 7,500 marketers.
Create a profile today and stay connected to the brand and entertainment marketing community throughout the year!
Posted by: Andrew Gormley
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