Anheuser-Busch to Distribute Vitamin D-Loaded ShineWater

Anheuser-Busch to Distribute Vitamin D-Loaded ShineWater


Date: September 30, 2021
Tags: #ab-inbev #anheuser-busch #molson-coors #shinewater #vita-coco

AB InBev’s Anheuser-Busch will use its distribution network (AB One) to distribute ShineWater, a ready-to-drink hydration beverage with 100% of the daily recommended vitamin D, the company said in a statement. ShineWater declined to disclose any additional financial details about the deal, including whether Anheuser-Busch invested in the company.

The deal will expand ShineWater’s availability throughout its geographic network on the West Coast, in the Northeast and in Oklahoma, opening the door for the product to be sold at stores where Anheuser-Busch products are carried.

The vitamin D water is the latest food and beverage brand to latch onto the functional trend as shoppers look for more than sustenance or refreshment from the products they purchase and consume.

In addition to beer makers, other companies have taken notice of growing consumer demand for products with a functional benefit.

Vita Coco’s parent company All Market this summer announced it is expanding into a new segment of functional beverages with the launch of protein-infused waters called Pwr Lift. PepsiCo released a functional water called Driftwell last year aimed at combating stress and inducing relaxation.

For the full story, visit  FoodDive – https://www.fooddive.com/news/anheuser-busch-to-distribute-vitamin-d-loaded-shinewater/607168/

Posted by: Faisal Hussain

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