Five Back-to-School Partnerships That Welcomed Kids Back to Classrooms in 2021

Five Back-to-School Partnerships That Welcomed Kids Back to Classrooms in 2021


Date: October 6, 2021
Tags: #boys-girls-clubs-of-america #crayola #forever-21 #girl-scouts #kool-aid
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The Back-to-School season is a huge event for family marketing, and in 2021 kids returned to schools in person – many after over a year of remote learning!
Take a look at five engaging Back-to-School partnerships from streaming, gaming, CPG, retail, and non-profit companies that welcomed kids back to school in a big way in 2021:

GoGo squeeZ released drawable packaging with Crayola to celebrate back-to-school

GoGo Squeez + Crayola back-to-school packaging

Crayola partnered with GoGo squeeZ and released special-edition, drawable packaging to celebrate back-to-school. The drawable packaging is available for both 12-count and 10-count yogurt packs.

The colorless packaging, designed by Steffi Lynn Tsai, gives kids the opportunity to draw right on the box. As part of the campaign, Crayola and GoGo squeeZ installed an interactive mural on the 3rd Street Promenade in Santa Monica, CA. The mural appeared on a giant GoGO squeeZ lunch box and families were invited to fill in parts of the mural with Crayola Crayons. 

Crayola and GoGo squeeZ also partnered together for a sweepstakes where one grand prize winner will win a $1,000 Crayola prize package for themselves and a school of their choice and a $10,000 makeover for their school. The sweepstakes is open to residents eighteen years and older of all fifty states and DC. Eligible applicants can enter daily. 


Check out more partnerships from Crayola


Forever 21 celebrated Back2School with Boys & Girls Club of America

Forever 21 graphic-tee sales benefit Boys & Girls Clubs of America's back-to-school campaign

Forever 21 teamed with Boys & Girls Clubs of America to raise $2 million USD during this year’s Back-to-School season. 

Forever 21 has worked with Boys & Girls Clubs of America since 2017 to support programs that promote equity and opportunity for all youth. 

During the Back-to-School season, Forever 21 customers had the opportunity to round up their purchases to the nearest dollar in support of Boys & Girls Club of America. For every graphic tee purchased, Forever 21 donated $1 to support the non-profit up to $500,000 USD.

As part of their partnership, Forever 21 hosted workforce readiness events for Club teens across the U.S. including cities such as Los Angeles and New York. 

In the upcoming months Forever 21 will be supporting the non-profit through a national holiday giving campaign. 

Forever 21 and Boys & Girls Clubs back-to-school partnership

Check out more partnerships from Boys & Girls Clubs of America


My Little Pony partnered with Girl Scouts of the USA to promote friendship and inclusivity this Back-to-School season

Hasbro’s My Little Pony teamed with the Girls Scouts of the USA to promote friendship and inclusivity with their ‘Better Together Challenge.’

Together they developed fun activities focused on foundational social skills that promote inclusion in celebration of the MY LITTLE PONY: A NEXT GENERATION movie that made its debut on Netflix on September 24. 

The activities included coloring projects, mazes and games for girls in grades kindergarten to third grade. The activities teach thoughtfulness, compassion, acceptance, respect and how to celebrate each other’s differences. 

The two brands released the Better Together with Girl Scouts public service announcement (PSA) that further elevates the importance of celebrating differences and how doing so can strengthen groups of friends. 


Nintendo partnered with PlayVs to bring competitive gaming to high school athletics

Nintendo teamed with PlayVS to bring Super Smash Bros. Ultimate and Splatoon 2 to high school varsity athletics.

As part of the partnership, PlayVS provided 3,000 schools with a Nintendo Switch system and either the Super Smash Bros. Ultimate or Splatoon 2 game to go with it. Each school also received a Nintendo Switch Online 12-Month Individual Membership.

In the future, Nintendo Mario Kart 8 Deluxe will be added.


Puma teamed with Kool-Aid for new back-to-school apparel

Puma and Kool-Aid co-branded apparel collection

Puma and Kool-Aid came together to celebrate the back to school season with a co-branded apparel collection.

The apparel in the collection combined Puma’s craftmanship with Kool-Aid’s iconic colorful branding. The back-to-school collection featured Kool-Aid colors and branding alongside Puma’s lion logo. It drew on the nostalgia for Kool-Aid while embracing the modernity of Puma’s designs.

The collection included sneakers, hoodies, shirts and more.

Sneakers included in the Puma and Kool-Aid collection

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Partnership Successes from MarketingPartnerships.com

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Posted by: Abby Calcara

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