American Express Welcomes Fans to the First-Ever American Express x NBA 2K22 Experience Pop-Up in Los Angeles

American Express Welcomes Fans to the First-Ever American Express x NBA 2K22 Experience Pop-Up in Los Angeles

Date: December 15, 2021
Tags: #2k-games #american-express #nba-2k22
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Throughout the weekend of December 10th, Card Members and fans can visit
The American Express x NBA 2K22 
Experience pop-up in downtown Los Angeles

NEW YORK, NY, December 10, 2021 – American Express is teaming up with the National Basketball Association (NBA) and 2K to host the first-ever American Express x NBA 2K22 Experience in Los Angeles from December 10 to 12. Located in the heart of downtown Los Angeles and just steps away from the Staples Center, The American Express x NBA 2K22 Experience will bring popular and iconic elements of the NBA® 2K digital world to life for Card Members and fans to experience. 

As the Official Card of the NBA, WNBA and NBA G-League, American Express® Card Members who purchase the NBA 2K22 video game on the 2K Store with their American Express Card will receive an in-game code that can be redeemed for 35,000 in virtual currency to be used for in-game purchases. 

Earlier this year, American Express and the NBA expanded their partnership into gaming with the launch of the first-ever NBA 2K virtual gaming benefit. Over the years, the NBA® 2K gaming franchise has become an integral part of basketball culture and the NBA ecosystem. This year, NBA 2K22 continues to put the entire basketball universe in the hands of fans to build their own players, dream teams and more within realistic NBA and WNBA environments. By expanding its NBA partnership into gaming, American Express has once again reimagined what it means to back Card Members and basketball fans, innovating its approach based on how fans choose to engage with the NBA in today’s world.

NBA 2K is at the heart of NBA culture, and our first-ever American Express x NBA 2K22 Experience holistically brings the excitement of the game to fans to experience in real life,” said Shiz Suzuki VP, Global Experiential Marketing & Partnerships at American Express. “We are long-standing partners of the NBA, and it’s been incredible to evolve our partnership to infuse the passion around gaming into what Card Members can experience and access when they are with Amex.”

Highlights of The American Express x NBA 2K22 Experience in Los Angeles include: 

  • Free NBA 2K Digital Merchandise: For the first time ever, Amex® Card Members will be able to get popular and limited-time digital merchandise for their NBA 2K MyPLAYER on interactive display boards. Digital merchandise will be distributed through unique NBA 2K22 Locker Codes only available onsite.
  • NBA 2K MyPLAYER Face Scan Studio: Fans and Card Members who stop by the NBA 2K MyPLAYER Face Scan Studio will have the opportunity to enhance their MyPLAYER by taking high-quality face scans and uploading them in the game to get personalized, realistic characters to play with (requires download of MyNBA 2K22 app).
  • Immersive Sights and Sounds: With wall-to-wall mirrors, Card Members and fans will be able to experience the “Infinity Cube,” which will immerse them into the sights and sounds of NBA 2K22 and capture the moment with shareable photos.
  • Access to Physical Merchandise and Services: Card Members can save on NBA and WNBA in-stock merchandise available for purchase, in addition to complimentary sneaker cleanings throughout the weekend. Card Members will receive a 25% discount on all merchandise purchased with an American Express Card on-site at The American Express x NBA 2K22 Experience. 

Fans around the world can also join the American Express x NBA 2K22 Experience by tuning in to watch seven-time NBA All-Star and six-time member of the All-NBA team, Paul George, and two-time WNBA champion, Finals MVP, and three-time WNBA All-Star, Breanna Stewart, face off in a highly anticipated NBA 2K22 match-up. Hosted by Alexis Morgan and Dom2K, fans will be able to stream the match and see the Experience via the NBA Twitch channel from 3-4pm PST (6-7pm EST) on Friday, December 10.

For full terms and conditions for The American Express x NBA 2K22 Experience and the 25% merchandise discount, click here.

Posted by: Angelina Luspo

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