Faze Clan Announces Partnership Renewal with McDonald’s

Faze Clan Announces Partnership Renewal with McDonald’s


Date: August 31, 2022
Tags: #faze-clan #mcdonalds

LOS ANGELES, Aug. 31, 2022 /PRNewswire/ — FaZe Holdings Inc. (Nasdaq: FAZE) (“FaZe Clan”), the lifestyle and media platform rooted in gaming and youth culture, announced today the renewal of its partnership with McDonald’s USA. The partnership, which began last year, will continue to focus on innovative ways to connect with the next generation of gamers and will advance successful campaigns from the past year while launching new initiatives.

To kick off the renewed partnership, FaZe Clan and McDonald’s will have a presence at PAX West this weekend, a gaming convention in Seattle, WA. McDonald’s will be hosting activities for fans at their booth, including a meet-and-greet with FaZe talent, and sponsoring a showcase that gives FaZe talent the opportunity to preview and play new and soon-to-be-released games at the convention.

“McDonald’s has been an exceptional partner for FaZe Clan, as they understand the creativity and authenticity needed to engage with a younger, diverse audience,” said Lee Trink, CEO of FaZe Holdings, Inc. “I’m thrilled to renew our partnership with McDonald’s USA, as we bring together FaZe Clan’s community with McDonald’s brand power.”

FaZe Clan and McDonald’s will continue to create content activations that capture the diverse stories of FaZe Clan members while elevating voices of underrepresented groups in the gaming industry. The partnership will include exclusive new original content and IP featuring FaZe talent, building on successful campaigns from last year, such as the FaZe Clan x McDonald’s “Spotlight” series, which drew over 2.4 million total views, and the “Friendsgaming” livestream event that drew in over 300,000 live viewers.

In addition to the “Spotlight” series and “Friendsgaming” campaign, McDonald’s also participated in FaZe Clan’s “FaZe Member for a Day”‘ campaign by changing their Twitter account to “FaZe McDonalds,” demonstrating McDonald’s deep understanding of internet culture through an authentic online moment.

“Collaborating with a gaming platform of FaZe Clan’s influence and credibility provides a unique opportunity for us to collaborate on original programs that honor the diverse interests of our fans,” said Veronica Thompson, Director of Cultural Engagement and Activations at McDonald’s USA. “We’re excited to continue our partnership with FaZe Clan this year as we deepen the engagement between McDonald’s brand and gaming fans.”

Posted by: Angelina Luspo

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