Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, and Itochu, a trading company based in Japan that spans verticals such as textiles, machinery, food and energy, today announced a partnership to grow Eddie Bauer in Japan.
For nearly three decades, Eddie Bauer has offered a curated selection of outdoor and lifestyle products in Japan, where it has captured a loyal following. Eddie Bauer now broadens its offerings with a full assortment of performance and lifestyle apparel and accessories for men, women and children.
“We are pleased to grow the Eddie Bauer brand in this important market and to expand on ABG’s relationship with Itochu,” said Jarrod Weber, Group President Lifestyle, Chief Brand Officer, ABG. “Through the agreement, Itochu becomes a marquee partner for Eddie Bauer as we further the global strategy across strategic markets and engage with outdoor enthusiasts around the world.”
Itochu will partner with Mizujin, a fashion wholesale and retail company, to design, manufacture and distribute Eddie Bauer products. Together, they will open new freestanding stores, expand shop-in-shop locations and specialty accounts and relaunch the brand’s official Japanese e-commerce destination in spring 2023.
“Eddie Bauer is a pioneering American heritage brand known for quality products, performance technology and style,” said Yoshinari Nakamura, President, Mizujin. “Our aim is to build on Eddie Bauer’s strong foundation and rich heritage to enhance its presence in the Japanese outdoor and fashion markets.”
For the full story, visit – https://www.abgnewsroom.com/press-releases/eddie-bauer-japan
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.