The Crayola Experience is about to expand.
The company behind the iconic crayons inked a new licensing agreement with family entertainment attraction developer BrightColors LLC to double its number of Crayola Experience venues over the next five years.
The Crayola Experience has been around for more than 25 years and currently operates five venues across the country in Arizona, Florida, Texas, Pennsylvania, and Minnesota. These attractions welcome more than 1.5 million visitors annually. Under this license, Kingsmen Xperience will work with BrightColors to secure real estate opportunities, manage licensor relations, and provide additional support.
Visitors to each Crayola Experience can learn how crayons are made, name and wrap their own crayons, and participate in activities inspired by Crayola products.
For the full story, visit Toybook – https://toybook.com/crayola-experience-expansion/
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.