Date: September 27, 2022
Tags: #crayola-experience
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The Crayola Experience is about to expand.
The company behind the iconic crayons inked a new licensing agreement with family entertainment attraction developer BrightColors LLC to double its number of Crayola Experience venues over the next five years.
The Crayola Experience has been around for more than 25 years and currently operates five venues across the country in Arizona, Florida, Texas, Pennsylvania, and Minnesota. These attractions welcome more than 1.5 million visitors annually. Under this license, Kingsmen Xperience will work with BrightColors to secure real estate opportunities, manage licensor relations, and provide additional support.
Visitors to each Crayola Experience can learn how crayons are made, name and wrap their own crayons, and participate in activities inspired by Crayola products.
For the full story, visit Toybook – https://toybook.com/crayola-experience-expansion/
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