Celebrating its 30th birthday, AriZona Beverages has announced that it is joining forces with Marvel to introduce SUPER LXR™ HERO HYDRATION™, an advanced hydration beverage that has been formulated to fuel the everyday hero in the gym, sports field, classroom, office, or at home to achieve their best. Because we believe that heroes aren’t born. They’re built.
The two titans of industry have joined forces to disrupt the sports drinks category with a functional hydration beverage using the highest quality ingredients backed by extensive lab research. Coming to you this October, the SUPER LXR™ HERO HYDRATION™’ initial lineup will consist of four unique flavors that will not only fuel your performance, but will excite your taste buds in a way that only AriZona knows how: Dragon Fruit Watermelon, Citrus Lemon Lime, Peach Mango and Açaí Blueberry.
Each of these flavors will be linked to a beloved Marvel Super Hero. Since heroes come in all shapes and sizes, the SUPER LXR™ flavorverse will only continue to expand with innovative offerings and more of your favorite Marvel Super Heroes.
“We’re always looking for unexpected ways that our fans can connect with the Marvel lifestyle and our iconic characters in their daily lives,” said Paul Gitter, SVP, Marvel Consumer Products. “That’s why we’re excited to introduce an innovative, new product in the beverage category with AriZona, a brand that has a strong reputation with consumers, and significant experience creating popular and affordable drinks that everyone can enjoy.”
For the full story, visit Marvel – https://www.marvel.com/articles/culture-lifestyle/arizona-beverages-super-lxr-hero-hydration
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