Date: December 5, 2022
Tags: #bereal #bluey #cash-app #chipotle #chuck-e-cheese
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Tis the season for holiday partnerships, but not just the winter-y ones! Explore the programs that brands and entertainment companies activated throughout 2022.
Chipotle partnered with BeReal and Cash App for “Boorito, activating this in-person holiday partnership ahead of Halloween.
Rewards members who visited the chain in costume on Halloween after 3 p.m. local time received a $6 entrée. This effort included a 35-second spot and a BeReal activation.
Members had to be in costume at the chain on Oct. 31 when they were prompted to upload a photo to the app, then post it to Instagram stories tagging Chipotle and #booritosweepstakes for a chance to win free burritos.
The chain also distributed $25,000 on Cash App between Oct. 11 and Oct. 27 for reward members who followed Chipotle on Twitter and replied to its tweet on Oct. 13, 20, 25 or 27 with their Cash App tag and #ChipotleBoorito.
CATEGORY
App
PROMOTIONAL ELEMENTS
Contest/Sweepstakes, Discount/Special Offer/Promo Code, Event/Activation/Experiential, In-Store/Retail, Premiums/Giveaways
MEDIA ELEMENTS
App, Online, Product Giveaways, Social Media
TARGET
Adults, Family, Male, Female
Chuck E. Cheese partnered with Dippin’ Dots to give away a boo-tacular prize pack on Instagram that included free Dippin’ Dots, a Chuck E. Cheese gift card, and more.
Customers were encouraged to sign up to win a boo-tacular prize pack, filled with fangtastic Chuck E. Cheese and Dippin’ Dots merchandise, along with a Chuck E. Cheese gift card and Dippin’ Dots home delivery!
CATEGORY
CPG
PROMOTIONAL ELEMENTS
Contest/Sweepstakes, Premiums/Giveaways, Product Bundle
MEDIA ELEMENTS
Banner Ads, Online, Product Giveaways, Social Media
TARGET
Adults, Family, Female, Male, Kids (6-11), Preschool
Pure Leaf Iced Tea announced a holiday partnership with the Hallmark Channel to bring the brand’s “No Is Beautiful” campaign message to movie-lovers via a new film, CHRISTMAS CLASS REUNION.
Premiering December 10th, 2022 on the Hallmark Channel, the new film showcased a scene with a powerful “no” moment that creates space for the lead character, Noelle, to say “yes” to spending time with friends and family during the holidays. Pure Leaf worked with Hallmark to infuse its “No is Beautiful” message into a pivotal scene. In its tea, Pure Leaf says “no” to artificial flavors, tea powders and concentrates, and to anything that doesn’t make Pure Leaf taste great. In life, Pure Leaf encourages people to say “no” to the things that don’t serve them, so that they can say “yes” to more of the things that matter most.
The first 25 winners of the giveaway receive the Hallmark movie inspired tea, but also an array of holiday goodies that fully equip them for a cozy movie night with Pure Leaf and “Christmas Class Reunion.” Consumers could enter to win from December 7–11, 2022 by following @PureLeaf on Instagram and commenting their favorite holiday emojis on the giveaway post.
Pure Leaf also be hosted a holiday pop-up event at 141B Newbury Street in Boston, Massachusetts on Saturday, December 10th, 2022. The public was invited to stop by from 11AM – 6PM for some festive fun, and could reserve a spot in advance via Eventbrite. The Pure Leaf pop-up event featured an exclusive sneak peek of the Hallmark film scene, a professional photographer taking complimentary family & friends holiday photos, tea-infused holiday mocktails, and samples of the limited-edition “Merry Mint” tea.
CATEGORY
Beverages
PROMOTIONAL ELEMENTS
Branded Content, Contest/Sweepstakes, Event/Activation/Experiential, In-Store/Retail, On Pack
MEDIA ELEMENTS
Mobile, Online, Social Media, Product Placement
TARGET
Adults, Family, Female, Male
BBC Studios and Macy’s, announced that Bluey, the star of the hit series Bluey, would soar above the streets of New York City as a new giant character balloon in the 96th Macy’s Thanksgiving Day Parade.
The Bluey balloon made its debut with 3.5 million spectators and 50 million viewers nationwide on Thursday, November 24, in the world-famous Parade.
The Bluey balloon was created by Macy’s Parade Studio’s team of artists and measures 51-feet long, 37-feet wide and 52-feet tall. Approximately 50 gallons of blue paint was hand painted by the team to bring Bluey to larger-than-life form.
CATEGORY
Television
PROMOTIONAL ELEMENTS
Event/Activation/Experiential
MEDIA ELEMENTS
Social Media, Online
TARGET
Adults, Female, Male, Family
Dr. Seuss’s THE GRINCH and International Delight partnered to create a festive line of holiday creamers featuring one of the season’s most iconic characters: The Grinch!
Featuring The Grinch’s snarky grin on every bottle, this holiday partnership delivered three new flavors:
Gingerbread Cookie Dough: The newest flavor tastes of sweet buttery dough and brown sugar with hints of ginger and cinnamon. It’s just like eating batter out of the bowl!
Peppermint Mocha: The classic holiday staple is back and better than ever, touting a new recipe that’s both cheerfully chocolatey and magically minty.
Frosted Sugar Cookie: The fan-favorite creamer is back on shelves, delivering a sweet, silky-smooth flavor reminiscent of Santa’s favorite holiday cookie.
The creamers were available starting July 2022 and through the holidays.
CATEGORY
CPG
PROMOTIONAL ELEMENTS
In-Store/Retail, Licensed Product, On Pack
MEDIA ELEMENTS
Mobile, Online, Social Media
TARGET
Adults, Female, Male
In addition to these holiday partnerships, MarketingPartnerships.com has a Partnership Gallery with over 12,000 non-profit, entertainment, and brand partnerships. VIP Members can access these additional promotional programs from the category and more.
Check back throughout the month of December as we celebrate partnership activities from some of the year’s biggest Film, TV, Music, Gaming, and Non-Profit Organizations!
If you like the types of partnerships profiled here, MarketingPartnerships.com features over 12,000 partnerships and 2,500 TV spots from past programs. This unique community features galleries dedicated to the people, properties, partnerships, and companies driving the partnership marketing business.
Stay connected to the brand and entertainment marketing community throughout the year! Basic membership on MarktetingPartnerships.com is free to all brand and entertainment marketers and introduces members to over 1,000 promotional opportunities from major entertainment companies, non-profits, and more. In addition to marketing opportunities, Basic Members may access featured research from our Partnerships, Videos, and People Galleries.
VIP Members have unlimited access to all of this partnership information as well as all of the people, properties, and companies that make up this unique community of over 9,500 marketers.
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