Ahead of the hyped Emily In Paris Season 3 series dropping on Netflix December 21, comes a 10-piece retail collaboration with footwear label Malone Souliers.
The partnership with Paramount Consumer Products, which oversees all licensing and merchandising for series originator Paramount Global, involves a capsule collection embodying the spirit of the hit series rather that direct reproductions of looks featuring in the show.
Last season saw an official Emily In Paris merchandise collection sold at the Netflix shop and Saks Fifth Avenue. The partnership with Viacom CBS (owner of MTV Entertainment Studios, the show’s producer) took in a combination of similar pieces to those worn in the series (such as AZ Factory, Chanel owned Maison Michel, Causse Gantier, Goossens Paris and Barrie plus Ileana Makri, Zeus & Dion and resortwear label My Beachy Side) and a smattering of pieces sported by stars Lily Collins, Camille Razat, and Ashley Park.
However, in that the Malone Souliers Emily In Paris collection is ‘inspired by,’ it’s less limiting with much wider commercial potential. It follows the success of the footwear brand’s partnership with the Bridgerton franchise earlier this year which followed a similar format.
For the full story, visit Forbes – https://www.forbes.com/sites/stephaniehirschmiller/2022/12/05/emily-in-paris-x-malone-souliers/?sh=3d39f113a28f
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