Date: December 8, 2022
Tags: #american-cancer-society #best-friends-animal-society #gatorade #kelloggs #operation-homefront
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Impactful non-profit partnerships have become a must-have for brands and companies of all industries.
Showcasing to consumers that your brand is more than a product leads to massive goodwill, and of course, real-world impact. The L.A. Office is proud to support many great non-profit organizations as they build out new and exciting partnerships within the brand and entertainment world. Check out some great examples of impactful programs from 2022…
YMCA of the USA and Gatorade partnered to break down barriers young athletes face, including financial challenges, lack of role models, too much pressure and low self-confidence. Gatorade donated $500,000 to the Y that provided local youth sports clinics, increased scholarships for youth sports and expanded outreach to make an even greater impact in the communities the Y serves.
The summer of 2022, the Y and Gatorade hosted four youth sports clinics at YMCAs in Chicago, Denver, Jacksonville and Syracuse, providing instruction for youth participants and helping to spotlight the pivotal role the Y plays in helping young athletes unlock their potential. Candace Parker— two-time WNBA champion, three-time WNBA MVP and Gatorade athlete—attended the event in Chicago.
In addition to the clinics, Gatorade’s donation helped Ys continue to serve communities with an emphasis on girls and youth from underserved communities, provide staff training to support social-emotional learning, and enhance equitable processes and procedures, all in an effort to increase the number of kids who participate in and benefit from youth sports.
CATEGORY
Beverages
PROMOTIONAL ELEMENTS
Branded Content, Event/Activation/Experiential
MEDIA ELEMENTS
Mobile, Online, Social Media, Sponsorship, TV Spot
TARGET
Adults, Family, Male, Female
In celebration of National Animal Shelter Appreciation Week, Sonesta International Hotels Corporation teamed up with Best Friends Animal Society to support its mission to end homelessness for animals.
To commemorate this non-profit partnership, Sonesta Select properties served a complimentary pet-inspired mocktail to guests and offer opportunities for team members and guests to make donations to help save the lives of dogs, cats and other animals.
Non-profit partnerships with Best Friends Animal Society provided Sonesta with an opportunity to make a meaningful impact on companion animal welfare across the country. Guests at Sonesta Select properties had the opportunity to donate to Best Friends Animal Society at check-in via a QR code located on hotel key card sleeves. In addition, a complimentary pet-inspired mocktail, Sonesta Puppy Love, was served at The Commons at Sonesta Select locations nationwide weekday evenings through the end of November 2022. Sonesta Puppy Love is made with cranberry juice and features fall flavors, including apple, cinnamon and ginger.
CATEGORY
Travel
PROMOTIONAL ELEMENTS
In-Store/Retail, Event/Activation/Experiential
MEDIA ELEMENTS
Mobile, Online, Social Media
TARGET
Adults, Family, Female, Male
Throughout the month of October 2022, American Cancer Society and Valvoline Instant Oil Change activated a non-profit partnership at select locations to offer customers an opportunity to round up their change to support the American Cancer Society and its Road To Recovery program, helping patients get to their potentially life-saving cancer treatment.
Donations helped provide cancer patients free rides to their treatments through the American Cancer Society Road To Recovery Program. Using the theme “#DONTPUTITOFF!” for the entire month of October 2022 Valvoline Instant Oil Change is reminding people that, just like maintaining fluids in their vehicle prevents major repairs, getting recommended cancer screenings does the same for the body.
Screenings can detect certain changes before cancer develops, or can catch some cancers early, when they may be easier to treat.
CATEGORY
Automotive
PROMOTIONAL ELEMENTS
In-Store/Retail, Event/Activation/Experiential
MEDIA ELEMENTS
Mobile, Online, Social Media
TARGET
Adults, Family, Female, Male
Kellogg’s and Operation Homefront launched a non-profit partnership to support military families. Kellogg’s donated $70,000 to Operation Homefront which supplied 700 meals to military families in need.
Kellogg’s support of Operation Homefront is part of its Better Days ESG strategy, which aims to create Better Days for 3 billion people by 2030 through feeding and other wellbeing programs.
In addition to their donation, Kellogg’s hosted appreciation events at Operation Homefront’s Transitional Housing Villages for military families in San Diego, Gaithersburg, and San Antonio. These events brought food and fellowship to transitioning military families.
CATEGORY
CPG
PROMOTIONAL ELEMENTS
Event/Activation/Experiential
MEDIA ELEMENTS
Social Media
TARGET
Adults, Female, Male
St. Jude Children’s Research Hospital and B&G Foods teamed up to feature St. Jude patient artwork on Ortega Yellow Corn Taco Shells sold nationwide early in 2022.
B&G and its employees donated $700,000 to St. Jude as part of this non-profit partnership, which continues to lead the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.
The patient whose artwork was featured on the limited-edition Ortega taco shells packaging was 14-year-old Victoria from Florida, whose family was referred to St. Jude after she was diagnosed with suprasellar atypical meningioma.
CATEGORY
CPG
PROMOTIONAL ELEMENTS
In-Store/Retail, On Pack
MEDIA ELEMENTS
Mobile, Online, Social Media
TARGET
Adults, Family, Female, Male
In addition to these non-profit partnerships, MarketingPartnerships.com has a Partnership Gallery with over 12,000 non-profit, entertainment, and brand partnerships. VIP Members can access these additional promotional programs from the category and many more:
Check back throughout the month of December as we celebrate partnership activities from some of the year’s biggest Film, TV, Music, Gaming, and Non-Profit Organizations!
If you like the types of partnerships profiled here, MarketingPartnerships.com features over 12,000 partnerships and 2,500 TV spots from past programs. This unique community features galleries dedicated to the people, properties, partnerships, and companies driving the partnership marketing business.
Stay connected to the brand and entertainment marketing community throughout the year! Basic membership on MarktetingPartnerships.com is free to all brand and entertainment marketers and introduces members to over 1,000 promotional opportunities from major entertainment companies, non-profits, and more. In addition to marketing opportunities, Basic Members may access featured research from our Partnerships, Videos, and People Galleries.
VIP Members have unlimited access to all of this partnership information as well as all of the people, properties, and companies that make up this unique community of over 9,500 marketers.
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.
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