Vans Creates Traveling 10-Foot Replicas of its Shoes

Vans Creates Traveling 10-Foot Replicas of its Shoes


Date: December 16, 2022
Tags: #vans

Sports footwear brand Vans transformed two transit vans into replicas of its Sk8-Hi MTE-3 shoes and toured them in tandem through New York, according to details shared with Marketing Dive. The effort also saw a tie-up with influencers New York Nico and Lil Mo Mozzarella.

The van duo, coined “Vans vans,” mirrored near exact details of its MTE-3 shoes both inside and out and allowed consumers to view the interior and exterior at designated stops. Consumers were also given free pairs of the shoes.

For the full story, visit MarketingDive  –  https://www.marketingdive.com/news/vans-10-foot-shoe-replica-mte-3-instagram/638971/

Posted by: Sasha Villalobos

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