Impossible Foods to launch new plant-based hot dogs in NYC pop-up

Impossible Foods to launch new plant-based hot dogs in NYC pop-up

Date: December 5, 2023
Tags: #impossible-foods

REDWOOD CITY, Calif.–(BUSINESS WIRE)–On Saturday, December 16, Impossible Foods will debut an exclusive sneak preview of its latest meat-from-plants innovation – all-new Impossible™ Beef Hot Dogs – available for one day only in New York City.

As hungry holiday shoppers descend on Midtown Manhattan in search of the perfect gifts, Impossible will be serving up a gift of its own: free Impossible Hot Dogs on December 16 from 11am to 6pm.1 Impossible fans can tune into the brand’s Instagram page for the address drop in the days leading up to the event.

The giveaway marks the first taste of Impossible’s newest product, which promises a fresh but familiar take on the classic American hot dog and is set to launch in restaurants and grocery stores next year. The juicy, savory links offer a similar cooking and sensory experience to traditional animal beef hot dogs, but are made with high-quality ingredients derived from plants.

Impossible Hot Dogs outperform the animal on several key nutritional metrics: they contain 50% less total and saturated fat than a leading brand of animal beef hot dog served in restaurants, in addition to featuring a whopping 12 grams protein (versus 6 grams) and 0 milligrams cholesterol.2 Unlike most animal-based hot dogs, the franks also contain no added or synthetic nitrates or nitrites, instead using only those naturally occurring in cultured celery powder.

“Hot dogs are an undeniably classic part of American culture and not to mention, they’re a burger’s best friend. It’s long been a priority to add them to our product portfolio,” said Peter McGuinness, CEO and President of Impossible Foods. “Our adaptation replicates that quintessential hot dog taste, while offering consumers a nutrient-dense product that’s better for the planet. We want people to see that there’s really no compromise when you choose Impossible products. It’s as easy as throwing an Impossible Hot Dog on the grill – right next to an Impossible Burger.”

The craveworthy, nostalgia-inducing hot dogs cook up just like their animal beef counterparts and are primed for a variety of delicious toppings – from classic condiments like ketchup or mustard, to plant-based Impossible™ Beef Chili. And because they’re made from plants, Impossible Hot Dogs account for 84% less greenhouse gas emissions, 77% less water and 83% less land than an animal beef hot dog.3

Impossible Hot Dogs mark the seventh new product to be released by Impossible in the last 12 months. Earlier this year, the company doubled-down on its beef-from-plants portfolio with the Impossible™ Indulgent Burger – a gourmet patty that recently rolled out across Ruby Tuesdays nationwide – and Impossible™ Beef Lite – a heart-healthy,4 plant-based take on lean beef. Impossible also expanded its chicken-from-plants portfolio with new offerings like Impossible™ Spicy Chicken Nuggets & Patties and Impossible™ Chicken Tenders. Meanwhile, its flagship Impossible Beef product remains the top-selling plant-based meat product in the U.S. by dollar sales and volume, across both the retail and foodservice sectors,5 and its Impossible™ Meatballs are the #1 best-selling plant-based meatball in the US.6

About Impossible Foods:

Impossible Foods is on a mission to positively impact people and the planet by making delicious, nutritious meat from plants with a fraction of the environmental footprint of meat from animals. The privately-held food company was founded in 2011 to combat climate change by taking a scientific approach to making the world’s best meat — from plants. Every nugget, burger, and patty we sell uses less land and water and generates less greenhouse gas emissions compared to the animal version. We make plant-based chicken, beef, and pork products for every meal — breakfast, lunch and dinner — with a goal of replicating the flavors, textures, and cooking characteristics that meat eaters crave.

Impossible Foods products are designed in California, produced in California and the Midwest with U.S. and global ingredients, and are available in the United States, Australia, Canada, Hong Kong, Macau, New Zealand, Singapore, the United Arab Emirates, and the United Kingdom. For more information, please visit and follow us on Instagram, X and LinkedIn for updates.


1 Terms & Conditions: Giveaway is limited to one Impossible Hot Dog per customer, and customers must be over 18 or under adult supervision. Offer redemption is only valid in-person (delivery not included). Offer available on December 16 only. No purchase necessary. Impossible Foods reserves the right to retract this offer at any time.
2 Total fat per serving: a leading animal beef hot dog 14g; Impossible Beef Hot Dog 7g. Saturated fat per serving: a leading animal beef hot dog 6g; Impossible Beef Hot Dog 3g.
3 Impossible Beef Hot Dogs US LCA (2023).
4 Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease.
5 IRI Total US MULO, Meat Substitutes items with ACV > 10, Latest 52 weeks ending 6-04-23. NPD Group/SupplyTrack®, 12 months ending August 2023. Excludes Large Chain Data (250+ Units).
6 Circana Latest 26 week sales of plant-based meatballs Total US Multi-Outlet.


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