Absolut Vodka and Ocean Spray team up on ready-to-drink vodka cranberry line

Absolut Vodka and Ocean Spray team up on ready-to-drink vodka cranberry line

Date: January 25, 2024
Tags: #absolut-vodka #ocean-spray

NEW YORK, Jan. 16, 2024 /PRNewswire/ — Today, Absolut® officially introduces the Absolut and Ocean Spray® Vodka Cranberry cocktail in a ready-to-drink (RTD) format now available in the US.

Inspired by the classic combination of Absolut Vodka and Ocean Spray® Cranberry Juice, the new Vodka Cran™ RTD range combines the highest quality premium vodka from Absolut (#1 premium imported vodka²) with real cranberry juice from Ocean Spray® (#1 cranberry juice brand³), crisp sparkling water and other natural flavors. The range includes Vodka Cranberry™, Vodka Cran-Grape™, Vodka Cran-Pineapple™ and Vodka Cran-Raspberry™, which are available in an 8-count variety pack (2 per 4 flavors), single flavor 4-pack (Vodka Cranberry™ and Vodka Cran-Pineapple™) or single cans.

“Absolut Vodka and Ocean Spray Cranberry Juice have long been enjoyed together at bars and in homes across the country,” said Natalie Accari, Vice President, RTD & Convenience North America, Pernod Ricard USA. “We’re pleased to bring this beloved classic cocktail from two powerhouse brands to our consumers in a convenient new format.”

This is the first time Ocean Spray® is bringing its real juice credentials to the spirits category by licensing the brand for an RTD.

“We’re excited to work with Absolut to bring this iconic cocktail to consumers,” said Monisha Dabek, Chief Commercial Officer and General Manager, USA at Ocean Spray. “Ocean Spray has had a long history with the cocktail and is often credited with introducing the drink in the 1940s as a marketing tactic to showcase the variety of cranberry juice pairings. We love how far it has come in its nearly 80-year history and are excited to see renewed consumer excitement with the new ready-to-drink.”

To celebrate the launch of the new Vodka Cran™ RTD, available just in time for the season of love and friendship, Absolut is releasing a limited-edition Galentine’s Day kit for easy hosting with friends. As seen with pop culture personalities Becca Tilley & Tanya Rad, the best friends enjoy the essentials for a perfect night-in over their favorite Vodka Cran™ cocktail, exclusively designed can accessories and gift card for takeout or snacks.

To learn more, click here and follow @absolutus. The Absolut and Ocean Spray® Vodka Cranberry RTD is manufactured, marketed and distributed by Pernod Ricard USA.

¹ Technomic, Q2, 2022: Cranberry is the most preferred vodka mixer at 42%, growing +8% YoY
² Source (by volume in the US): Nielsen AOC + Liq Plus L52W through 04/08/2023
³ Source: IRI MULO+C L52W through 04/08/2023

OCEAN SPRAY and the BREAKING WAVE LOGO are trademarks owned and/or registered by Ocean Spray Cranberries, Inc., used with permission.

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram’s Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson’s Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob’s Creek, Kenwood Vineyards, Campo Viejo and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As “creators of conviviality,” we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

Weber Shandwick | wswnycabsolut@webershandwick.com


Posted by: Angelina Luspo

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