Warner Music Group Has Acquired 300 Entertainment
Music

Warner Music Group has announced its acquisition of 300 Entertainment, the influential independent music enterprise with a roster that includes Young Thug and Megan Thee Stallion, among other top-tier...

Complex
December 17, 2021

Megan Thee Stallion Inks Major First-Look Deal With Netflix
Music - Streaming

Megan Thee Stallion has inked a major first-look deal with Netflix to produce a new series and various other projects, according to Deadline. “I’ve always had a passion for telling creative and e...

HypeBeast
December 17, 2021

Adidas Jumps Into the Metaverse With First NFT Launch
Fashion - Retail - Tech

German sportswear giant Adidas is the latest brand to step into the metaverse with the launch of its first NFT (non-fungible token) drop of digital and physical products. Adidas Originals has linked ...

FashionUnited
December 17, 2021

Fila Collaborates With Dragon Ball Super on Footwear Collectio...
Fashion - Streaming

Sportswear brand Fila has partnered with anime studio Toei Animation and its US agent, Funimation, to launch a limited-edition range of Dragon Ball Super x Fila footwear. The seven character-inspired...

FashionUnited
December 17, 2021

6 Pitch-Perfect Music Opportunities for 2022
Music - Opportunity Blogs - Podcasts - Podcasts - Publishing

From country and rock musicians to Kidz Bop and radio shows and more, take a look at six opportunities to make a musical partnership sing with Corporate Members of The L.A. Office... Universal ...

Abby Calcara
December 16, 2021

Instagram Reportedly Reaches 2 Billion Monthly Active Users
Tech

Instagram has reportedly rallied from a turbulent year to now reach two billion monthly active users. According to CNBC, sources from the Meta-owned business have revealed that Instagram has managed ...

HypeBeast
December 16, 2021

e.l.f. Cosmetics Launches Holiday TikTok ‘Movie’
Health & Beauty - Influencers

e.l.f. Cosmetics is celebrating the season and recapping the biggest trends of the year with a holiday TikTok movie. It’s the first time the brand has launched a TikTok-native film, crowdsourced fr...

BeautyPackaging
December 16, 2021

Gucci Supports UNICEF in Fair Covid Vaccine Distribution
Fashion - Health & Beauty

Luxury fashion house Gucci has announced a donation of 200,000 covid-19 vaccine kits on behalf of its employees, as part of the solidification of its partnership with the United Nations Children’s F...

FashionUnited
December 15, 2021

Snoop Dogg and 50 Cent Are Producing New Drama Series MURDER W...
Music - Streaming

Snoop Dogg is teaming up with 50 Cent to bring the story of his murder trial to Starz. A Moment in Time: Murder was the Case, a working title, is currently in development and is executive produced by...

HypeBeast
December 15, 2021

Sally Beauty to Offer Delivery With DoorDash
Health & Beauty - Retail

Sally Beauty is the latest cosmetics retailer to partner with a delivery service to better supply customers with its own brand products. The Texas-based company has announced a new partnership with Do...

STOREBRANDS
December 15, 2021

Netflix’s Kanye West Documentary JEEN-YUHS To Premiere a...
Music - Streaming

Netflix‘s JEEN-YUHS trilogy documentary following Kanye West‘s rise to global stardom is slated to premiere at the 2022 Sundance Festival in January. The doc, directed by Clarence “Coodie” Si...

HypeBeast
December 15, 2021

6 Partner-Friendly Shows on the 2022 Calendar
Opportunity Blogs - Streaming - Television

Ready for your next TV & streaming partnerships or promotion? Take a look at 6 television & streaming 2022 shows open for partnerships from our Corporate Members that have us hyped for the new...

Abby Calcara
December 14, 2021

Levi’s and Jaden Smith Partner on Collection
Fashion

Levi’s has partnered with Jaden Smith on a new collection. The next release in a long line of previous collaborations, the limited capsule is inspired by Smith’s love of DIY customization. Smith,...

FashionUnited
December 14, 2021

Pat McGrath Labs and Netflix Team for BRIDGERTON Beauty Collab...
Health & Beauty - Streaming

Get ready to burn for this beauty collab. Pat McGrath Labs is partnering with Netflix’s “Bridgerton” on a special makeup collection inspired by the Shondaland-produced smash hit, and it’s set...

Page Six
December 14, 2021

Amazon Music Launches THE SHOWROOM a Series of Limited-Edition...
Fashion - Music

Amazon Music is bringing together the next generation of artists and designers with “The Showroom,” a trio of merch drops from three of the industry’s most exciting names. Collections from Flo M...

HypeBeast
December 10, 2021

Tupac Shakur’s Estate, Impossible Brief and MakersPlace ...
Music - Tech

MakersPlace has joined forces with the Estate of Tupac Shakur for a series of NFTs entitled “The Immortal Collection.” Designed by NFT artists Impossible Brief, the drop features an NFT jewelry c...

HypeBeast
December 10, 2021

Universal Music Group and Genies Announce Global Partnership t...
Music - Tech

Universal Music Group and leading avatar technology company Genies have announced a global partnership to develop avatars and digital wearables for UMG’s artist roster, building on the companies’ ...

Variety
December 10, 2021

Burberry Launches Rental and Resale With My Wardrobe HQ
Fashion

Burberry’s iconic trench coat with vintage check in cotton gabardine can set customers back over £1600. Now, fans of the British luxury brand can rent one for £170 a week, or buy secondhand for £...


December 10, 2021

Ralph Lauren Launches Holiday-Themed Experience on Roblox
Fashion - Tech

Ralph Lauren has partnered with digital platform Roblox to launch an immersive experience, The Ralph Lauren Winter Escape. Designed in collaboration with Roblox community developer Funomena, the firs...

FashionUnited
December 10, 2021

7 Partnerships in 2021 That Spread the Holiday Spirit
Attractions - Beverages - CPG - Dining - Live Entertainment

From collaborations with travel to dining to television and shopping, brands spread cheer this 2021 holiday season with fun and festive promotions and partnerships. Take a look at 7 holiday partne...

Abby Calcara
December 9, 2021

Dua Lipa, Puma Team on First Collection
Fashion - Music

Dua Lipa and Puma are taking their partnership a step forward with their first collaboration. After being tapped last fall as a brand ambassador, the Grammy-winning musician and Puma are releasing a ...

WWD
December 9, 2021

Kanye West and Drake’s Larry Hoover Benefit Concert Will Str...
Music - Streaming

Kanye West and Drake’s Free Larry Hoover benefit concert will be livestreamed by Amazon. The two rappers, who just recently squashed their years-long beef, will reunite on Thursday, December 9, to ...

HypeBeast
December 9, 2021

Top Trending Searches in Beauty & More, Google Trends Rep...
Health & Beauty

Google has released its annual Year in Search data, showing the Top Trending Searches in the U.S. and the world—after looking back at the trillions of searches that defined the past year. Google Tr...

Beauty Packaging
December 9, 2021

Apple Partners With Boys & Girls Clubs of America to Laun...
Music - Non-Profit - Tech

Apple has partnered with Boys & Girls Clubs of America to launch a new program that aims to bring coding opportunities to children and teens across the U.S. Using the tech giant’s “Everyone Ca...

TechCrunch+
December 8, 2021

Kim Kardashian Announces Fendi x SKIMS Is Returning
Fashion - Influencers

Back in October, Kim Kardashian‘s SKIMS announced that it will be teaming up with Fendi for a collaborative activewear and ready-to-wear collection, and now the two giants are back together just in ...

HypeBeast
December 8, 2021

Adidas Links Up With Sustainable Fashion Designers for NYC Pop...
Fashion - Retail

Later this month, adidas will open doors on a new pop-up experience offering visitors a shot at purchasing upcycled pieces from a variety of top designers with a focus on sustainable fashion. The pop...

Complex
December 8, 2021

Procter & Gamble to Enter Prestige Hair Space With Acquis...
Health & Beauty

Procter & Gamble has announced the planned acquisition of Ouai hair care, according to a report published by Beauty Inc. Terms of the deal were not disclosed but analysts have pegged Ouai’s sale...

Global Cosmetics News
December 8, 2021

5 Partnerships That Made Beautiful Music in 2021
Attractions - CPG - Dining - Finance - Influencers

Music partnerships have been all the rage this year, with artists and music companies collaborating in categories that include CPG, dining, toy brands and more to engage fans in new and exciting ways!...

Abby Calcara
December 7, 2021

Selena Gomez Just Launched Wondermind, A Brand New Online Ment...
Health & Beauty - Influencers

Selena Gomez' new project Wondermind is out to change the way we think about mental health. The pop star, 29, started the company with her mom, Mandy Teefey, and Daniella Pierson "to create a world wh...

Women'sHealth
December 7, 2021

Kith Women and Barbie Launch Exclusive Doll and Collab Collect...
Fashion - Toys

Kith Women and Barbie have given the world a full look at an exclusive doll and new collection styled by Mekka Shyian, the winner of the Kith Women x Barbie Styling Contest. As revealed on Monday, th...

Complex
December 7, 2021

John Legend Announces Las Vegas Residency, Celebrates Sperry C...
Fashion - Music

John Legend has announced details for a 2022 Las Vegas residency dubbed Love in Las Vegas. The headlining residency will take place at Zappos Theater at Planet Hollywood Resort & Casino starting ...

Complex
December 7, 2021

Gucci and Billie Eilish Release Limited-Edition ‘Happier...
Fashion - Music

Billie Eilish has long been a fan of the Italian fashion house helmed by Alessandro Michele. In the latest one-of-a-kind offerings, Gucci and the young artist have partnered to create a limited-editio...

HypeBeast
December 3, 2021

Coach Signs Multi-Year Partnership With Rockefeller Center
Attractions - Fashion

A new agreement between Coach and Rockefeller Center will see the fashion brand host three years of winter activations at the New York institution. Celebrations begin this year, with the opening of A...

Fashion United
December 3, 2021

DANIEL w. FLETCHER’s Coca-Cola Collaboration Is the Real...
Beverages - Fashion

Daniel Fletcher’s eponymous label DANIEL w. FLETCHER has a thing for tradition, and for his new collaborative collection with Coca-Cola, the designer looks to past campaigns to create something that...

HypeBeast
December 3, 2021

HBO Releases Official Trailer for Juice WRLD Documentary INTO ...
Music - Streaming

HBO has officially released the first trailer for Juice WRLD: Into the Abyss, the forthcoming documentary of the late Chicago rapper. Directed by Tommy Oliver, the film goes into detail about the fina...

HypeBeast
December 3, 2021

Depop and Wiz Khalifa Partner for Drops
Fashion - Music - Retail

Community-powered resale platform, Depop, has launched an exclusive, curated shop with multi-platinum selling, Grammy and Golden Globe nominated recording artist, Wiz Khalifa. A portion of the proceed...

Fashion United
December 3, 2021

#TikTokMadeMeBuyIt Is Driving Amazon Beauty Sales
Health & Beauty - Influencers

For anyone who spends time following top TikTok beauty trends, browsing Amazon’s best seller list will certainly feel familiar. From Revlon’s One-Step hair-dryer brush to Paula’s Choice BHA exf...

Glossy
December 3, 2021

5 Tasty CPG Partnerships with Streaming & Television in 2...
CPG - Partnership Blogs - Streaming - Television

CPG partnerships offer an engaging way for streaming & television studios to promote and celebrate their show releases! From cereal and coffee to macaroni and cheese, check out five streaming &...

Abby Calcara
December 2, 2021

Vineyard Vines Partners With Toys for Tots
Non-Profit - Retail

Lifestyle apparel brand Vineyard Vines has partnered with nonprofit organisation, Toys for Tots. Toys for Tots looks to give back to children during the holiday season. Vineyard Vines has announced t...

Fashion United
December 2, 2021

The Weeknd Named Apple Music’s 2021 Global Artist of the...
Music

Apple Music has officially named The Weeknd as its 2021 Global Artist of the Year. The streaming service revealed that his 2020 album, After Hours, is the most pre-added album of all time by a male a...

HypeBeast
December 2, 2021

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.