Crayola RoadShow On-Demand Recap
Branding - CPG - Fashion - Health & Beauty - Household

The Crayola brand is more colorful than meets the eye! Over the years, promotions and licensing have expanded the iconic brand into categories that appeal to consumers of all ages. These partnerships ...

Andrew Gormley
May 21, 2021

Strike up the Brand with a Music Marketing Partnership
CPG - Dining - Health & Beauty - Household - Influencers

Here's a look at some great marketing partnership opportunities coming from the music community! The music industry is no stranger to change, and that familiarity served it well throughout the pand...

Andrew Gormley
May 21, 2021

Brand Opportunities: Non-Profit Marketing Partnerships
Non-Profit - Opportunity Blogs - Partnership Blogs

Brands continue to find success when they partner with nonprofit organizations... here's a look at some marketing opportunities and partnerships from the Non-Profit Gallery on MarketingPartnerships.co...

Andrew Gormley
May 17, 2021

Brand Opportunities: Toy Marketing Partnerships
CPG - Opportunity Blogs - Partnership Blogs - Retail - Toys

With toy products consistently being updated and the retail landscape having shifted considerably, one reliable constant in the toy category has been intense customer demand. This demand for engag...

Andrew Gormley
May 15, 2021

Brand Opportunities for Gaming Marketing Partnerships
Esports - Gaming - Opportunity Blogs - Partnership Blogs

Start planning your next marketing partnership with opportunities from the gaming world! While many industries were disrupted by the pandemic, the gaming category was able to experience success as ...

Andrew Gormley
May 12, 2021

New Television Marketing Opportunities For Your Brand
Automotive - Beverages - CPG - Dining - Health & Beauty

Start planning your next partnership with television marketing opportunities! Television marketing opportunities have only taken on an increased role in people's lives with everyone confined to the...

Andrew Gormley
May 10, 2021

New Movie Marketing Opportunities For Your Brand
Opportunity Blogs - Partnership Blogs

Start planning your next partnership with movie marketing opportunities! Theatrical marketing campaigns and partnerships, borne out of movie marketing opportunities, met significant challenges thro...

Andrew Gormley
May 7, 2021

Electronic Arts Buys Glu Mobile for $2.1 Billion
Gaming

Electronic Arts has acquired mobile games developer Glu Mobile for $2.1 billion. The move bolsters EA’s smartphone gaming business with 500 mobile game developers and nearly 800 total employees from...

Sport Techie
April 30, 2021

Cheetos, Doritos Face Off In ‘Flamin’ Hot’ S...
CPG - Online - Retail

PepsiCo's Frito-Lay unit is offering people a chance to win branded merchandise by showing their love of Cheetos or Doritos through voting on social media for their favorite snack brand. The "Flamin' ...

Marketing Dive
April 30, 2021

Chicken Sandwich Wars Pay Off For KFC and McDonald’s
Dining

Better late than never. KFC’s and McDonald’s belated entries into the chicken sandwich wars look to be paying off for the two fast-food chains. Yum Brands executives told analysts on Wednesday t...

CNBC
April 30, 2021

Spotify CEO Insists Arsenal Takeover Bid is “Very Serious”
Finance - Sports

Spotify chief executive Daniel Ek insists his takeover bid for English soccer giants Arsenal is “very serious”. Swedish billionaire Ek last week said he would be interested in purchasing the Prem...

Sports Pro Media
April 30, 2021

Huya Pays $310M for Exclusive League of Legends Rights in Chin...
Esports - Gaming - Streaming

Chinese streaming platform Huya has secured exclusive live broadcast rights to the League of Legends Pro League (LPL), the top tier of the esports competition in China, from 2021 until 2025. The five...

Sports Pro Media
April 30, 2021

Crayola Lace-Up Native Shoes Deal
Branding - Retail

Native Shoes has announced a limited-edition collaboration with Crayola. Drawing inspiration from Crayola's colors, the spring range spans 11 Native Shoes' styles for adults and kids. The Jefferson, ...

License Global
April 29, 2021

Here are the Most Anticipated Games of 2021
Gaming

April brought with it New Pokemon Snap and Returnal, but also the bad news that PS5 console exclusive Deathloop has been delayed from May to September. So far 2021 has moved quickly, but big-time vide...

CNET
April 29, 2021

TUMI Announces the Launch of their Professional Esports Collec...
Esports - Fashion - Retail

TUMI, the leading international travel, lifestyle, and performance luxury brand, today unveils its pro-level Esports line of bags and accessories. Welcoming in a new client base, TUMI consulted with n...

PR Newswire
April 29, 2021

Schlotzsky’s Teams with Terry Bradshaw To Get Customers ...
Dining

The last twelve months have made us clench. With COVID-19 increasing jaw pain by 12%, our mouths are tight and our molars are ground to stubs. To help fans loosen their jaws, fast casual restaurant br...

PR Newswire
April 29, 2021

Livestreaming Popularity set to Grow in 2021, Coresight Resear...
Online - Retail - Streaming

Livestreaming is gaining popularity among brands and consumers as it offers a more immersive shopping experience. Coresight's research indicates that brands can extend their reach to more consumers, ...

Marketing Dive
April 29, 2021

NFL Looking for Mobile Esports Game to Launch Before 2022 Seas...
Gaming - Sports - Tech

The NFL and mobile gaming platform Skillz are accepting applications for the Game Developer Challenge co-hosted by the two organizations. Developers have until May 31 to submit their concept for an NF...

Sport Techie
April 29, 2021

Facebook to Spend $5M Paying Reporters to Join its Local News ...
Online - Tech

Facebook says it will spend $5 million paying local journalists on a new publishing platform. Reuters reported the news on Thursday, saying independent journalists could begin applying for the program...

The Verge
April 29, 2021

General Mills Auctions NFTs to Promote Return of Chocolate Dun...
CPG - Retail - Tech

General Mills is auctioning 10 original digital artworks to celebrate the return of Chocolate Dunkaroos snacks and raise money for charity. The illustrations are in the form of nonfungible tokens (NFT...

Marketing Dive
April 29, 2021

Google is Adding COVID-19-Related Information to Searches for ...
Tech - Travel

Google has unveiled new tools to help people planning their first post-vaccination vacations, as COVID-19 restrictions and requirements still vary widely among domestic and international travel destin...

The Verge
April 28, 2021

Washington Football Team, Bud Light Announce Draft Lineup
Beverages - CPG - Online - Sports

The Washington Football Team announced today the virtual line-up for Draft Week '21 Live Online presented by Bud Light. Live coverage each day of the NFL Draft will be available on the Washington Foot...

PR Newswire
April 28, 2021

Eagles Partner With LifeBrand to Monitor Social Media
Online - Sports - Tech

The Philadelphia Eagles have partnered with LifeBrand, a Pennsylvania-based startup that helps build and protect personal and corporate brands. The company’s AI-backed platform can confidentially id...

Sport Techie
April 28, 2021

PepsiCo Commits $1M To Improve Access To Soccer In Underserved...
Beverages - Branding - CPG - Sports

PepsiCo, Inc. today announced "Team of Champions," a national purpose platform building upon its global UEFA Champions League partnership to provide the gift of the game to underserved communities. Th...

PR Newswire
April 28, 2021

NHL Sells Remainder of Broadcast Rights to TNT
Branding - Sports - Television

In an agreement yet to be made official, the NHL will reportedly enter into a seven-year national broadcasting partnership with Turner Sports, finalizing a total U.S. television package that was bolst...

Yahoo! Sports
April 27, 2021

‘Angry Birds,’ Smurfs Partnership Takes Flight
Branding - Gaming - Online

Smurfs will join the Angry Birds for a one-week event in the “Angry Birds Friends” game. In the event, Smurfs character Gargamel has enlisted the “Angry Birds” piggies into his army, and they...

License Global
April 27, 2021

NBA Joins Forces with Reddit in Content and Ad Sales Partnersh...
Online - Sports

The National Basketball Association (NBA) has agreed a new content and ad sales partnership with social media platform Reddit. Details of the arrangement were published on the Social Media Today webs...

Sports Pro Media
April 27, 2021

Oscars Ratings Crash To All-Time Low; Viewership Falls Under 1...
Television

In delayed fast national results just released by Nielsen, the 93rd Academy Awards were watched by a mere 9.85 million, with a dismal rating of 1.9 among the 18-49 demographic. That is an all-time lo...

Deadline
April 27, 2021

English Soccer to Boycott Social Media in Response to Online A...
Online - Sports - Tech

A coalition of English soccer's largest governing bodies and organisations including the Football Association (FA), Premier League and English Football League (EFL) will go silent on social media this...

Sports Pro Media
April 27, 2021

L.A. Chargers RB Austin Ekeler: Experience the NFL Draft From ...
Gaming - Online - Sports - Streaming

Austin Ekeler launched Gridiron Gaming Group in January to help other pro athletes, celebrities and entertainers navigate the worlds of esports, streaming and gaming. He hosted a Super Bowl pregame sh...

Sport Techie
April 27, 2021

NASCAR Forms Partnership With Boys & Girls Clubs of Ameri...
Automotive - Branding - Sports

NASCAR has formed a multi-year partnership with the Boys & Girls Clubs of America to support the nonprofit’s mission of enabling and enriching the lives of young people, the sanctioning body ann...

NBC Sports
April 26, 2021

Twitter May Let You Tip People for Their Great Tweets
Online - Tech

Twitter has said it’s exploring features like tipping to give people a way to pay other Twitter users, and now we have further evidence that a tip feature may be on the way. App researcher Jane Manc...

The Verge
April 26, 2021

Minnesota Vikings WR Justin Jefferson’s ‘The Gridd...
Gaming - Online

Months after the conclusion of his standout rookie season, Minnesota Vikings wide receiver Justin Jefferson is being immortalized beyond the NFL's record books. The Fortnite video game will include a...

ESPN
April 26, 2021

Captain Morgan Teams With FanDuel on Soccer Betting Contest
Beverages - Sponsorships - Sports

Captain Morgan is partnering with gaming site FanDuel on a contest that offers cash rewards to people who make winning picks on professional soccer games, per an announcement. The "Captain Morgan Socc...

Marketing Dive
April 23, 2021

Netflix to Produce Bubba Wallace Docuseries
Automotive - Sports - Streaming

Entertainment streaming giant Netflix is set to produce a documentary following Nascar Cup Series driver Bubba Wallace. The series will follow Wallace's first season in the championship with the 23XI...

Sports Pro Media
April 23, 2021

NBA, Microsoft Launch Advanced Stat Platform for Fans
Electronics - Sports - Tech

The NBA has launched a new fan-facing portal for advanced metrics called CourtOptix that is powered by Microsoft Azure and will offer new insights on expected shot value, shot efficiency, success vers...

Sport Techie
April 23, 2021

100 Thieves Collaborates with Cash App to Launch Cash Card
Esports - Finance - Gaming

North American esports organisation 100 Thieves has collaborated with Cash App to launch the 100 Thieves Cash Card. According to the release, the cash card will cost $5, with $1 of every card purchas...

Esports Insider
April 22, 2021

PGA Tour Creates $40m Bonus Pool to Reward Players Driving Eng...
Finance - Sponsorships - Sports

Golf’s PGA Tour has created a US$40 million bonus pool designed to reward players who drive fan and sponsor engagement, according to Golfweek. The ‘Player Impact Program’ is reportedly a direct...

Sports Pro Media
April 22, 2021

IOC Makes Major Esports Move with Olympic Virtual Series Launc...
Electronics - Online - Streaming

The International Olympic Committee (IOC) has made a significant move into esports and gaming by unveiling the Olympic Virtual Series (OVS). Five international sports federations and game publishers ...

Sports Pro Media
April 22, 2021

English Premier League Partners With Tencent to Launch ePremie...
Esports - Gaming - Influencers - Streaming

The English Premier League announced Thursday that it has partnered with Tencent Sports, Tencent Esports, and EA Sports will launch “ePremier League China” in the country between April 28 to May 1...

Esport Observer
April 22, 2021

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