HUBBA BUBBA adds new SKITTLES flavored mini gum to iconic bubb...
CPG - Press Releases

One of Mars' most iconic and nostalgia-inducing brands, HUBBA BUBBA®, is adding a new, playful product to its lineup – HUBBA BUBBA Mini Gum. The first new gum format from the brand since 1988, this...

Nicholas Fox
February 8, 2024

Sparkling Ice Bottles taste sensation of STARBURST Candy in ne...
Beverages - CPG - Press Releases

The Sparkling Ice® brand, crafted by Talking Rain Beverage Company®, today announced the launch of Sparkling Ice® STARBURST™ – a new line of delicious Sparkling Ice flavors that capture the tas...

Nicholas Fox
February 7, 2024

Red Robin and Juicy Couture Drop “Juicier” Twist o...
Dining - Fashion - Press Releases

Two icons just got juicier. Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB) has partnered with Juicy Couture, the iconic and beloved lifestyle brand, to introduce The Juicier Collection, a limited-edit...

Nicholas Fox
February 1, 2024

Victor Allen’s Coffee announces partnership with General...
CPG - Press Releases

Trilliant Food & Nutrition, a leading, vertically integrated coffee manufacturer in the U.S., announced today the launch of its newest flavor innovation, Victor Allen's® Cinnamon Toast Crunch™ ...

Nicholas Fox
January 30, 2024

Mrs. Butterworth’s and Dunkin’ partner to introduc...
CPG - Dining - Press Releases

Mrs. Butterworth's®, a brand of Conagra Brands, Inc. (NYSE: CAG), has teamed up with Dunkin'® to launch the new Mrs. Butterworth's Dunkin' Glazed Donut Flavored Pancake Syrup. The thick, rich pancak...

Nicholas Fox
January 30, 2024

Support Giving Tuesday with Corporate Members of The L.A. Offi...
Non-Profit - Opportunities - Opportunity Blogs - Partnership Blogs - Partnerships

On this Giving Tuesday, we are honored to present the non-profit organizations enhancing the partnership marketing community with brand partnerships, entertainment promotions, and marketing integratio...

Nicholas Fox
November 28, 2023

Melting Pot celebrates 20 year partnership with St. Jude Child...
Dining - Non-Profit - Press Releases

Melting Pot is celebrating its 20-year partnership with St. Jude Children's Research Hospital® and making it even easier to donate more and make a difference this holiday season through its annual St...

Nicholas Fox
November 1, 2023

EA SPORTS UFC 5 Launches Worldwide
Gaming - Press Releases

Electronic Arts Inc. (NASDAQ: EA) and UFC®, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), today released EA SPORTS™ UFC® 5 worldwide on PlayStat...

Nicholas Fox
October 27, 2023

Just Salad teams up with Sesame Workshop to launch Sesame Stre...
Dining - Press Releases

Just Salad, the fast-casual restaurant chain with a mission to make everyday health and sustainability possible, announced today the launch of its first-ever Kids Menu in collaboration with Sesame Wor...

Nicholas Fox
October 19, 2023

Coca-Cola & beloved local U.S. pizzerias are offering up ...
Beverages - Dining - Press Releases

Order Up! Today, Coca-Cola announces it has teamed up with beloved local pizzerias across the United States to launch Toss In, Take Out – a traveling restaurant takeover to serve up delicious slices...

Nicholas Fox
October 17, 2023

TUMI announces partnership with Tottenham Hotspur Women for th...
Fashion - Sponsorships - Sports

Today, international travel and lifestyle brand TUMI announced a partnership alongside Tottenham Hotspur Women for the current season. TUMI has become the Official Formal Luggage Partner of the Women...

Nicholas Fox
October 6, 2023

Kia America honors season 18 winner of AMERICA’S GOT TAL...
Automotive - Press Releases - Television

For the fourth consecutive year, Kia America served as the official automotive partner of "America's Got Talent" by providing an all-new, all-electric 2024 Kia EV9 SUV as part of the prize package awa...

Nicholas Fox
October 4, 2023

Mitsubishi Electric selects BlackBerry to power its new in-veh...
Automotive - Electronics - Press Releases - Tech

Mitsubishi Electric (TOKYO: 6503) and BlackBerry Limited (NYSE: BB; TSX: BB) today announced that Mitsubishi Electric's new automotive in-cabin system, Mitsubishi Electric FLEXConnect™, will be powe...

Nicholas Fox
October 4, 2023

Mercury Insurance crowned LA Kings’ first jersey patch p...
Press Releases - Sponsorships - Sports

Mercury Insurance (NYSE: MCY) and National Hockey League (NHL) franchise, the LA Kings, are proud to announce a landmark collaboration. Mercury will become the team's first-ever jersey patch partner, ...

Nicholas Fox
October 3, 2023

Crayola teams up with Kohl’s for Color-Forward, limited-...
Fashion - Press Releases

Crayola, the brand that unites imagination and self-expression through color, and fashion retail giant Kohl's are teaming up this holiday for the first-time to launch a merchandise collection, Crayola...

Nicholas Fox
October 2, 2023

SusieCakes bakes sweet partnership with Susan G. Komen
Dining - Non-Profit - Press Releases - Retail

In honor of Breast Cancer Awareness Month, SusieCakes, the beloved bakery known for its baked-from-scratch desserts, today announced a partnership with Susan G. Komen®, the world's leading breast can...

Nicholas Fox
September 27, 2023

Digiorno launches the most debatable pizza ever
CPG - Press Releases

Pizza toppings have always been a topic of debate and this summer DIGIORNO® is fueling the fire with its most contentious pizza yet – introducing the DIGIORNO Pineapple Pickle Pizza. It's an age-o...

Nicholas Fox
September 6, 2023

Anheuser-Busch, MADD, and Uber to encourage 21+ fans to ‘...
Automotive - Beverages - Press Releases

The country's leading brewer, Anheuser-Busch, the nation's largest drunk driving victim services and advocacy nonprofit, Mothers Against Drunk Driving (MADD), and ridesharing platform, Uber, are bring...

Nicholas Fox
August 31, 2023

Academy Sports + Outdoors partners with L.L.Bean to offer the ...
Fashion - Online - Press Releases - Retail

Just in time for fall, L.L.Bean and Academy Sports + Outdoors ("Academy") (Nasdaq: ASO) have partnered together to offer customers a selection of L.L.Bean products in-store and online. Curated around ...

Nicholas Fox
August 30, 2023

TGI Fridays announces Brandon Coleman III as new Chief Executi...
Dining - Press Releases

TGI Fridays said today that Brandon Coleman III has been named Chief Executive Officer. The announcement was made by Rohit Manocha, Chairman of the Board and Co-Founder of TriArtisan Capital Advisors....

Nicholas Fox
August 29, 2023

Kia partner, The Ocean Cleanup, delivers record 55-ton ocean p...
Automotive - Non-Profit - Press Releases

Kia plans to use recycled plastic from a 55-ton haul recently reclaimed from the Pacific Ocean in its new EV models. The record-breaking amount of plastic reclaimed by Kia's global partner, The Ocean ...

Nicholas Fox
August 28, 2023

Susan G. Komen to host race for the cure in New York City
Non-Profit - Press Releases

Susan G. Komen®, the world's leading breast cancer organization, today announced it will host a Race for the Cure this fall. The Greater New York City Race for the Cure will take place on Sunday, Se...

Nicholas Fox
August 21, 2023

Panda Express pledges up to $2 million in donations to help th...
Dining - Non-Profit - Press Releases

Panda Restaurant Group, the parent company of Panda Express®, is pledging up to $2 million to the American Red Cross to provide essential care for the individuals affected by the Hawaii wildfires thr...

Nicholas Fox
August 16, 2023

BIC joins forces with Marvel Studios’ THE MARVELS to emp...
CPG - Press Releases - Theatrical

BIC is kicking off the back-to-school season this year with "Write with Might," a sweepstakes offering fans a chance to win a once-in-a-lifetime trip for two to the premiere of Marvel Studios' "The Ma...

Nicholas Fox
August 15, 2023

G FUEL teams with Neopets for limited-edition energy drink col...
Beverages - CPG - Press Releases

G FUEL celebrates a fantastic new era of the virtual pet game Neopets with a limited-edition collection featuring remastered G FUEL Energy Formula products, a Neopets x G FUEL Slushie Cup and collecti...

Nicholas Fox
August 11, 2023

Twisted Tea Hard Iced Tea cranks up the dial on alcohol and fu...
Beverages - CPG - Press Releases

Twisted Tea Hard Iced Tea is taking things to a whole new level as the nation's No. 1 hard iced tea brand¹ continues to give fans more ways to be a part of the Twisted Tea party than ever before. The...

Nicholas Fox
August 9, 2023

Carl’s Jr. announces back-to-school promotion with free ...
Dining - Press Releases

Carl's Jr.® restaurants is thrilled to announce an exciting back-to-school promotion aimed at supporting local families and helping to ensure children start the academic year on the right foot. As pa...

Nicholas Fox
August 9, 2023

Sabra x Frank’s RedHot & Stubb’s: bold hummus...
CPG - Press Releases

Sabra is going boldly where no hummus has gone before, introducing three spectacularly flavorful collaborations that pair America's most loved, creamy and crave-worthy hummus with some of America's fa...

Nicholas Fox
August 8, 2023

Pop-Tarts and Crocs launch limited-edition ‘Croc-Tarts&#...
CPG - Fashion - Press Releases

You've never seen a collab quite like this. In an unconventional move to bring fashion and flavor together, Pop-Tarts® and Crocs are teaming up to create Pop-Tarts Croc-Tarts, an ingenious pairing of...

Nicholas Fox
August 8, 2023

Wings have landed at Pei Wei Asian Kitchen
Dining - Press Releases

Wok-fired wings are now landing at Pei Wei Asian Kitchen! Pei Wei's innovative team of chefs are at it again with an incredible new Shareable that is sure to make your tastebuds take flight! On Wedn...

Nicholas Fox
August 2, 2023

IMAX delivers best month of July ever at the global box office...
Press Releases - Theatrical

IMAX Corporation (NYSE: IMAX) today announced it delivered $176.2 million* at the global box office in July — marking the Company's highest grossing month of July in history. The figure surpassed th...

Nicholas Fox
August 2, 2023

Super Bowl LVIII is getting slimed on Nickelodeon!
Live Entertainment - Sports - Television

CBS Sports and Nickelodeon are bringing the slime to Las Vegas for the first-ever Super Bowl alternate telecast: a kids and family-centric, surprise-filled special presentation of Super Bowl LVIII, ai...

Nicholas Fox
August 1, 2023

Harley-Davidson and Post Malone collaborate on limited-edition...
Automotive - Fashion - Music - Press Releases

Harley-Davidson and GRAMMY® Award-nominated, 8x RIAA diamond-certified global superstar Post Malone, teamed up for the first time to create a limited-edition apparel collection. The collection is a ...

Nicholas Fox
July 28, 2023

WWE & C4 expand partnership and launch first-ever product...
CPG - Live Entertainment - Sports

WWE® (NYSE: WWE) and Nutrabolt, owner of the C4® brand, today announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspire...

Nicholas Fox
July 27, 2023

Lexus heats up the summer in partnership with Beyoncé’s...
Automotive - Live Entertainment - Music - Press Releases - Sponsorships

Lexus is hitting the road with Beyoncé's RENAISSANCE WORLD TOUR alongside her BeyGOOD Foundation as the exclusive automotive partner of the U.S. leg of the tour. The leading luxury car brand will sup...

Nicholas Fox
July 26, 2023

The ICEE Company and Golden Corral team up to launch toothy de...
Beverages - CPG - Dining - Press Releases

ICEE fans can sink their teeth into a chilly new ICEE dessert at Golden Corral restaurants nationwide in celebration of Shark Week. Just in time for Shark Week, the limited-edition Shark Bait ICEE is...

Nicholas Fox
July 25, 2023

Subaru, Make-A-Wish surprise wish kids across the country duri...
Automotive - Non-Profit - Press Releases

Subaru of America, Inc., and Make-A-Wish® this week partnered for a "Week of Wishes" initiative, an extension of its long-standing partnership, to surprise children with critical illnesses across the...

Nicholas Fox
July 24, 2023

Keebler launches limited edition Looney Tunes Fudge Stripe Coo...
CPG - Press Releases

This summer, Keebler, in partnership with Warner Bros. Discovery Global Consumer Products, is continuing to spread magic to family's homes with the launch of its limited-edition Looney Tunes Fudge Str...

Nicholas Fox
July 20, 2023

Carfax teams with Hyundai and Kia on anti-theft measures
Automotive - Press Releases

In response to a nationwide increase in the theft of Hyundai and Kia vehicles as a result of viral online videos, CARFAX is partnering with those automakers to provide consumers with detailed informat...

PR News
July 19, 2023

DUDE Wipes cleans up Cleveland Brown helmets for first time in...
CPG - Fashion - Press Releases - Sponsorships - Sports

The Cleveland Browns are "cleaning up" their helmets for the first time in more than 70 years and wiping away their iconic orange paint for a fresh white look thanks to DUDE Wipes. The Browns are spor...

Nicholas Fox
July 19, 2023

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