My Little Pony Makes its Mark on the Metaverse
Online - Press Releases - Streaming - Tech - Television

Roblox players discover Maretime Bay with customizable pony avatars My Little Pony trots into Roblox with new game, "Visit Maretime Bay," in celebration of new episodes of My Little Pony: Make Your M...

Sasha Villalobos
September 30, 2022

A Sega Blockchain Game is in the Works
Gaming - Online - Tech

Sega and Double Jump Tokyo are partnering up to make a blockchain game. For 80s and 90s babies, Sega is globally recognized as a longstanding pillar within the world of interactive media. The Japanes...

One 37
September 30, 2022

Trevor Noah is Leaving ‘The Daily Show’
Influencers - Streaming - Television

“The Daily Show” host Trevor Noah has announced he will step away from the anchor desk. In a video statement shared on Twitter Thursday, Noah said that after seven years as host of the Comedy Cen...

CNN
September 30, 2022

M&M’s Introduces Purple Candy Mascot to Celebrate Accep...
Branding - CPG - Music - Non-Profit - Online

M&M’s today (Sept. 28) expanded its crew of characters with the introduction of Purple, a female, peanut M&M “spokescandy.” The addition to its roster of mascots is the first in a decade...

Marketing Dive
September 28, 2022

Walmart Jumps Into Roblox With Launch of Walmart Land and Walm...
CPG - Fashion - Gaming - Health & Beauty - Online

Roblox community members can check out the Walmart ‘isles’ to collect verch, catch top music artists and unlock exclusive interactive content Hold onto your headsets! Today, Walmart is announcing...

Sasha Villalobos
September 27, 2022

Netflix is Building its Own Games Studio
Esports - Gaming - Online - Streaming - Television

Following news of its acquisition of Sydney-based animation studio Animal Logic, which has produced blockbuster films such as Happy Feet, The Lego Movie, and Peter Rabbit, Netflix has now announced th...

Hypebeast
September 27, 2022

Rihanna Posts NFL Football Pic, Confirming She’s the Next Su...
Branding - Influencers - Live Entertainment - Music - Online

After rumors swirled on Sunday morning (Sept. 25) that she was in discussions to headline the 2023 Apple Music Super Bowl Halftime Show, the 34-year-old superstar further stoked the chatter by sharing...

Billboard
September 26, 2022

Angry Birds Skateboards Bring the Mobile Game Outside
Branding - Esports - Gaming - Retail

Kids will be ready to take out some green pigs like never before with Rovio Entertainment and Capsule Skateboard’s new Angry Birds skateboards. There are seven skateboards in the new collection, in...

The Toy Insider
September 26, 2022

Kettle Brand Release Buffalo Bleu Flavor for Tailgate Season
Branding - CPG - Retail - Sports

Kettle Brand is introducing a Tailgate Edition chip flavor. Dubbed the MVS — Most Valuable Snack — for this year’s tailgate season, the Buffalo Bleu sees natural flavoring of extra-bold buffalo ...

Hypebeast
September 26, 2022

Thursday Night Football on Prime Video Sponsors Are Ready for ...
Dining - Live Entertainment - Online - Press Releases - Retail

DraftKings and Little Caesars join Amazon to deliver a thrilling NFL experience to fans starting with the September 15 game Today, Prime Video announced that DraftKings Inc. (Nasdaq: DKNG) and Little...

Sasha Villalobos
September 14, 2022

Dippin’ Dots and ICEE Collaborate to Launch New Cherry &...
Branding - CPG - Dining - Press Releases - Retail

Dippin’ Dots lovers, are you feeling cool? Dippin’ Dots, the original beaded ice cream, today announced its newest chilly treat, ICEE® Cherry ‘n Blue Razz flavored ice! New for 2023, the produc...

Sasha Villalobos
September 13, 2022

Cheetos Bolitas is Officially Coming to the United States
CPG - Retail

Rare snack lovers can finally rejoice as Frito-Lay will be officially bringing Cheetos Bolitas to the United States. Once a Mexico-only release, Cheetos Bolitas are beloved as a take on the traditiona...

Hypebeast
September 13, 2022

Playstudios Acquires Rights to Develop New Tetris Mobile Game
Gaming - Online - Press Releases - Tech

Developer Playstudios today announced it’d acquired the rights to make Tetris games for mobile devices via a strategic partnership with The Tetris Company. Las Vegas-based Playstudios assumes the e...

Sasha Villalobos
September 13, 2022

World’s Largest Corn Maze’ Celebrates 60 Years of ...
Attractions - Automotive - Branding - Live Entertainment - Streaming

A suburban Chicago farm that boasts the "world's largest corn maze" is celebrating the 60th anniversary of the world's most famous fictional secret service agent, James Bond. The intricate maze, set ...

Reuters
September 12, 2022

Ferrero Rocher Turns its Iconic Chocolates into Premium Chocol...
CPG - Household - Retail

Ferrero Rocher has just released a new product to its mix that celebrates its iconic chocolate. Incorporating elements of its signature round sweets created in Alba, Italy, Ferrero Rocher has created ...

Hypebeast
September 12, 2022

Target, FAO Schwarz Ink Multiyear Partnership Deal, Unveil Bul...
CPG - Household - Online - Retail

The magic of FAO Schwarz has been a holiday win for Target. Following successful holiday partnerships in 2020 and 2021, Target and FAO Schwarz inked a multiyear deal agreement that will enhance the r...

Toy Book
September 12, 2022

Harpoon Brewery and Dunkin’s Pumpkin Spiced Latte Ale Is...
Beverages - Branding - CPG - Dining - Retail

The arrival of fall means flannels, falling leaves, fresh, crisp air, and, for fans of Harpoon Brewery and Dunkin’, ice-cold pumpkin spice beer. Harpoon Brewery and Dunkin’ have been producing a s...

Hypebeast
September 9, 2022

Black Station: PUMA Reveals First-Ever Metaverse Experience wi...
Fashion - Online - Press Releases - Tech

Sports company PUMA has unveiled its first ever metaverse website experience, called Black Station, which features exclusive NFTs with limited edition redeemable physical sneakers, as part of its 'FUT...

Sasha Villalobos
September 8, 2022

Michelob Ultra Celebrates Serena Williams’ Career with C...
Beverages - Branding - CPG - Influencers - Online

The tennis legend took the final bow of her tennis career at the US Open on Friday. Serena Williams, who announced plans to "evolve away" from tennis earlier this year, took the final bow of her sing...

Thrillist
September 7, 2022

Pepsi Announces Larger Than Life Innovation Just in Time for N...
Beverages - Branding - CPG - Press Releases - Sports

Brand Provides the Ultimate Football Watching Experience In a "Home-Sized" Pack of Pepsi, Built to Make Every Gameday #BetterWithPepsi Football is back, and Pepsi is proving to fans everywhere that f...

Sasha Villalobos
September 7, 2022

Starburst Beams TikToks Into Space to Engage Gen Z
Branding - CPG - Electronics - Online - Retail

Starburst today (Sept. 6) launched a campaign, “Ask the Universe,” that seeks to engage with a Gen Z audience on TikTok, per details shared with Marketing Dive. The effort was developed in partner...

Marketing Dive
September 6, 2022

Yerbaé Introduces World’s First Pumpkin Spice Energy Dr...
Beverages - CPG - Online - Retail

As the world rolls into pumpkin spice latte season, plant-based name Yerbaé is now introducing the world’s first pumpkin spice energy drink. Building on its alternative offerings, the brand has cre...

Hypebeast
September 6, 2022

GNC Fuels More Gamers with Debut of Exclusive Products from G ...
Beverages - Branding - CPG - Esports - Gaming

Addition of G FUEL brand and eight new products – including ready to drink and powders – keeps you in the game If you're a gamer, and a GNC shopper, there are eight new products from G FUEL to ch...

Sasha Villalobos
September 2, 2022

Coca-Cola Kicks Off Digitally Driven World Cup Campaign
Beverages - Branding - CPG - Sports - Streaming

Coca-Cola launched a campaign around the FIFA World Cup 2022, per details shared with Marketing Dive. The “Believing is Magic” campaign builds on the brand’s “Real Magic” platform and featur...

Marketing Dive
September 1, 2022

PUBG MOBILE’ Teases Collaboration with ‘Dragon Bal...
Classic Characters - Gaming - Online - Tech

Following the release of Dragon Ball Super: SUPER HERO, battle royale game PUBG MOBILE has announced an upcoming collaboration with the classic manga turned anime series. Both have a history of collab...

Hypebeast
September 1, 2022

The Rolling Stones Team With Nixon for Watch Collab: Shop Limi...
Fashion - Influencers - Music - Online - Retail

Nixon and The Rolling Stones have teamed up for a two-part, limited capsule collection of timepieces, watch bands and other accessories celebrating the rock band’s 60th anniversary. The first part o...

Billboard
August 31, 2022

HEINZ and thredUP Drop Vintage Drip Collection Celebrating the...
Branding - CPG - Fashion - Online - Press Releases

Leaving its mark on thrifted clothing, HEINZ Vintage Drip is a collection of 157 one-of-a-kind secondhand, ketchup-stained items, available exclusively on thredUP After decades of leaving its mark on...

Sasha Villalobos
August 31, 2022

Bud Light ‘Cracks Open’ NFL Season by Celebrating ...
Beverages - Branding - CPG - Live Entertainment - Online

The official beer sponsor of the NFL is bringing fans closer to the game they love with "Kickoff Beers," refreshed limited-edition team packaging, and a new NFT project For 21+ NFL fans, the season s...

Sasha Villalobos
August 30, 2022

Tiffany & Co. Unveils Official ‘League of Legends&#...
Branding - Esports - Gaming - Live Entertainment - Online

Revealing the redesign of the ‘LoL Esports’ crown jewel. Just a few weeks after the announcement of the ticket sales of League of Legends World Championship 2022, Riot Games also revealed that it...

Hypebeast
August 30, 2022

Salt & Straw Ice Cream Introduces “Pup Cups”
Branding - CPG - Dining - Online - Pets

Made with human-grade ingredients. To celebrate National Dog Day this year, Salt & Straw Ice Cream introduced a new flavor specially crafted for dogs. “Pup Cups” are made with human-grade ing...

Hypebeast
August 29, 2022

Little Caesars Scores Touchdown with Exciting NFL Announcement...
Branding - Dining - Influencers - Live Entertainment - Online

The Official Pizza Sponsor of the NFL reveals key star-studded partnerships, fan-engaging promotions, and charitable giving initiatives Little Caesars, the Official Pizza Sponsor of the NFL, is pulli...

Sasha Villalobos
August 29, 2022

Snoop Dogg and Eminem Bring the Metaverse to the VMAs
Influencers - Live Entertainment - Music

Snoop Dogg and Eminem are set to take the VMA stage together for the first time in two decades — bringing with them an Otherside metaverse-themed performance. The upcoming live performance is inspi...

Hypebeast
August 26, 2022

You Can Now Shop Lizzo’s Grocery List On Instacart
Household - Influencers - Online - Retail - Tech

One of the first celebrities to join the new Carts feature is Grammy-winning singer Lizzo. Fans looking to shop the pop star's grocery list can expect an assortment of items that range from must-have ...

Delish
August 26, 2022

Taco Bell Redefines the Future of Love with Metaverse Wedding ...
Dining - Electronics - Online - Press Releases - Tech

The brand kicks off its call for all newlyweds-to-be to submit to win the Web 3.0 wedding of their dreams within a replica of the brand's Las Vegas Wedding Chapel and Cantina in Decentraland Bells ar...

Sasha Villalobos
August 25, 2022

7-Eleven Debuts New Online Merchandise Store, 7Collection
Beverages - CPG - Online - Press Releases - Retail

Brand enthusiasts can snag all apparel and accessories at 11% off for 7 days Oh thank heaven!® Today, 7-Eleven, Inc. announced the launch of 7Collection™, an online merchandise shop specially cura...

Sasha Villalobos
August 25, 2022

Hostess Adds to Halloween-Themed Snack Lineup
CPG - Online - Retail

Hostess Brands, Inc. is introducing Creepy Caramel Ding Dongs, limited-edition fudge-covered snack cakes with caramel crème filling. The new snack cakes join Spooky Twinkies and ScaryCakes as part of...

Food Business News
August 25, 2022

Afterpay Releases Designer NFTs with Exclusive Merchandise, Ex...
Branding - Electronics - Fashion - Live Entertainment - Online

Buy now, pay later company Afterpay has partnered with New York Fashion Week (NYFW) to release limited-edition non-fungible tokens (NFTs) that come with exclusive merchandise and in-person experiences...

Marketing Dive
August 24, 2022

Post Malone Has His Own Drinking Game: Here’s Where You Can ...
CPG - Gaming - Influencers - Online

Post Malone is dipping into the world of drinking games. After two years of development, the rapper released his beer pong game and it shot to No. 1 on Amazon’s drinking games tally as of Tuesday (A...

Billboard
August 24, 2022

TRUFF x Hidden Valley Ranch Announce Hottest Collaboration of ...
CPG - Online - Retail

America's #1 Ranch Brand Heats Up with Luxury Truffle Hot Sauce Partnership The makers of Hidden Valley® Ranch and TRUFF, the truffle brand known for reimagining and elevating pantry staples, are co...

Sasha Villalobos
August 23, 2022

Build-A-Bear Workshop Introduces Pumpkin Spice Bear for Fall
Beverages - Online - Retail

Pumpkin Spice season is officially upon us, and this year, one of the leading specialty toy retailers is getting in on the action. Build-A-Bear Workshop is introducing a Pumpkin Spice Bear that can b...

The Toy Book
August 23, 2022

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