Coors Light tackles soccer ‘fanxiety’ ahead of Leagues Cup...
Beverages - CPG - Press Releases - Sports

Soccer fans are some of the most passionate in the world but cheering for your favorite soccer team can be stressful. The first-ever Leagues Cup, a monumental World Cup-style tournament including all ...

Sasha Villalobos
July 20, 2023

Hunter Price to introduce its first Crayola collections to U.K...
CPG - Press Releases - Toys

Hunter Price International, the leading developer and supplier of innovative consumer products, has released the details of its first collections with creativity icon Crayola. The collections will lau...

Sasha Villalobos
July 11, 2023

Truly Hard Seltzer launches zero gravity pop-up bar
Beverages - Branding - CPG - Press Releases

Boston Beer Company's Truly Hard Seltzer, a leader and innovator in the hard seltzer category, is taking seltzer season to new heights by launching the first-ever Zero-G drinking experience with the...

Sasha Villalobos
July 10, 2023

Denny’s gamifies loyalty program with monthly challenges
Dining - Press Releases

Denny's (NASDAQ: DENN), America's Diner, has launched its revamped Denny's Rewards program, providing guests valuable monthly offers and introducing personalized challenges that unlock never-before-se...

Sasha Villalobos
July 6, 2023

Cottonelle enlists Ken Jeong to turn brand ambassadors into ...
Branding - CPG - Health & Beauty - Household - Influencers

Cottonelle® is partnering with actor, comedian, and former physician, Ken Jeong, to help spread awareness for down there care and ignite a search for consumers willing to share their situation down t...

Sasha Villalobos
July 5, 2023

NYX Professional Makeup launches new limited-edition BARBIE TH...
Branding - CPG - Health & Beauty - Press Releases - Theatrical

NYX Professional Makeup announced today the launch of the limited-edition "Barbie The Movie" makeup collection in partnership with Warner Bros. Pictures and in celebration of the upcoming summer event...

Sasha Villalobos
June 23, 2023

7-Eleven refreshes Slurpee logo and cup design with ‘Anythin...
Beverages - Branding - CPG - Press Releases - Retail

Just when Slurpee® drinks couldn’t get any cooler, today, 7-Eleven, Inc. announced a fresh new look for its iconic frozen drink as part of the retailer’s new “Anything Flows™” campaign. The...

Sasha Villalobos
June 12, 2023

Scent Theory and Crayola take multi-sensory journey through ka...
CPG - Household - Press Releases - Retail

Scent Theory, a leading manufacturer of fragranced personal care products, and Crayola, the beloved brand renowned for inspiring creativity, have combined their expertise in scent and color to launch ...

Sasha Villalobos
June 7, 2023

Michelob ULTRA becomes NBA’s first-ever global beer part...
Beverages - Branding - CPG - Press Releases - Sports

AB InBev, the world’s leading brewer, and the National Basketball Association (NBA), today announced a global expansion of its marketing partnership that will make Michelob ULTRA the exclusive and w...

Sasha Villalobos
June 6, 2023

Kellogg’s collaborates with Six Star Pro Nutrition to tu...
CPG - Press Releases - Retail

Your favorite cereals just became your new favorite protein powders. Six Star Pro Nutrition® and Kellogg’s® have teamed up to create the ultimate athlete’s dream: Frosted Flakes® and Froot Loo...

Sasha Villalobos
May 23, 2023

H&M brings STRANGER THINGS to Roblox for summer clothing ...
Fashion - Online - Press Releases - Retail - Tech

Following the launch of the H&M Loooptopia experience on Roblox in January, H&M is proud to announce a new limited time experience in the metaverse, showcasing an exclusive Stranger Things sum...

Sasha Villalobos
May 19, 2023

Miller High Life and the Planters brand are “A Match Mad...
Beverages - CPG - Press Releases

Miller High Life and the maker of the Planters® brand are teaming up to toast life's simple pleasures. For more than a century, these iconic brands have been the cornerstone of good times spent toget...

Sasha Villalobos
May 10, 2023

Vizzy Hard Seltzer introduces limited-edition orange cream pop...
Beverages - CPG - Press Releases

Vizzy Hard Seltzer is bringing the heat this summer, and most certainly the vibes, with a new limited-edition summer flavor: Vizzy Orange Cream Pop Hard Seltzer and the debut of "Flavor For Every Vibe...

Sasha Villalobos
April 28, 2023

Pop! Retro Chuck E. Cheese 1st edition announced to surprise f...
Dining - Press Releases - Toys

Chuck E. Cheese, the beloved family entertainment and restaurant brand, announced it's first-of-its-kind, Pop! Retro Chuck E. Cheese vinyl figure. Part of the brand's growing nostalgia memorabilia lin...

Sasha Villalobos
April 28, 2023

HARIBO launched GOOD NEWS GOLDBEARS on National Gummi Bear Day
CPG - Press Releases

HARIBO, America's #1 gummi brand and inventor of the gummi bear, will post a first-of-its-kind social media video broadcast, "Good News Goldbears" on National Gummi Bear Day this Thursday, April 27. T...

Sasha Villalobos
April 28, 2023

Rockstar Energy Drink and Angus Cloud drop into PUBG MOBILE
Beverages - CPG - Gaming - Influencers - Press Releases

Rockstar Energy Drink is taking its "Fuel What's Next" campaign into the virtual world through a partnership with one of the most popular mobile games, PUBG MOBILE, bringing players an authentic Fuel ...

Sasha Villalobos
April 26, 2023

Smirnoff Ice marks 23 years with branding overhaul, summer rel...
Beverages - CPG - Press Releases

Twenty-three years after first arriving on the scene, Smirnoff ICE is continuing to change the game. Today, the OG flavored malt beverage is reimagining what it means to be a classic, starting with a ...

Sasha Villalobos
April 21, 2023

Coca-Cola, Molson Coors enter hard iced tea with new launch
Beverages - CPG - Press Releases - Retail

Molson Coors Beverage Company will launch Peace Hard Tea™, a new product in the beyond beer space, through its relationship with The Coca-Cola Company. Peace Hard Tea is inspired by Peace Tea®, Th...

Sasha Villalobos
April 19, 2023

PetSmart adds stores to Uber Eats
Online - Pets - Press Releases - Retail

Uber Technologies announced a new nationwide partnership with PetSmart, bringing its selection to the Uber Eats app, furthering its mission to help consumers get nearly anything they need, delivered o...

Sasha Villalobos
April 19, 2023

Trolli teams with The Petfinder Foundation to celebrate Nation...
CPG - Non-Profit - Pets - Press Releases

Check social media today – AKA #NationalPetDay – and you'll be reminded there is no more dynamic duo than a person and their pet. Or there wasn't, until Trolli took "duos" to the next level with t...

Sasha Villalobos
April 12, 2023

Califia Farms introduces new campaign featuring SESAME STREET&...
Classic Characters - CPG - Press Releases

Califia Farms, a leading, premium plant-based beverage brand, today announced the launch of a national campaign featuring Sesame Street's Cookie Monster, with the beloved character learning about a...

Sasha Villalobos
April 12, 2023

Oscar Mayer Transforms the Iconic Wienermobile into a Wedding ...
CPG - Press Releases

Oscar Mayer, the brand known for uniting millions over a love of meat, today announced the opportunity for soon-to-be-newlyweds to exchange vows in hot-dog bliss. Designed to subvert the seriousness o...

Sasha Villalobos
April 11, 2023

Introducing Domino’s on Apple CarPlay: The Easiest Way t...
Automotive - Dining - Press Releases - Tech

Want the convenience of ordering a delicious meal from your car, but without waiting in long drive-thru lines? Domino's Pizza Inc. (NYSE: DPZ) has you covered! The largest pizza company in the world i...

Sasha Villalobos
April 10, 2023

Asad Ayaz Named The Walt Disney Company’s First-Ever Chief B...
Branding - Classic Characters - Live Entertainment - Music - Online

Asad Ayaz has been named the first-ever Chief Brand Officer of The Walt Disney Company, effective immediately, it was announced today by Robert A. Iger, Chief Executive Officer. In this newly created ...

Sasha Villalobos
April 7, 2023

Constellation Brands Forms Multi-Year, Multi-Million Dollar Pa...
Beverages - Branding - CPG - Online - Press Releases

Constellation Brands, Inc. (NYSE: STZ), a leading beverage alcohol company, announced today that it has formed a multi-year, multi-million dollar partnership with Tastemade, a modern media company, to...

Sasha Villalobos
April 3, 2023

Coloring the World with Kindness: Crayola Experience is Giving...
CPG - Press Releases

Crayola Experience hopes to inspire kids to color the world with kindness with this year’s Million Crayon Giveaway held at the attraction’s five locations across the country. The family destinati...

Sasha Villalobos
March 24, 2023

Build a Fun Breakfast Experience with New Kellogg’s Fros...
CPG - Gaming - Press Releases - Retail

Minecraft is beloved by a community of millions for its endless creative potential, engaging survival gameplay, and iconic mobs — and now there's a new way for players to further immerse themselves ...

Sasha Villalobos
March 21, 2023

Coca-Cola Invites Digital Artists to ‘Create Real Magic&...
Beverages - Press Releases - Tech

Digital creatives around the world can use a first-of-its-kind AI platform to generate original artwork with iconic creative assets from the Coca-Cola archives. Built exclusively for Coca-Cola by Open...

Sasha Villalobos
March 21, 2023

Twisted Tea Hard Iced Tea Launches First-Ever Bracket-Busting ...
Beverages - CPG - Press Releases

Man's most intimate procedure, the vasectomy, has never felt so… cool and refreshing? According to urologists and numerous healthcare studies¹, the United States sees a 30% increase in vasectomies...

Sasha Villalobos
March 16, 2023

Coors Light Introduces New Beer-Flavored Coors-icles to Bring ...
Beverages - CPG - Press Releases

For passionate college basketball fans, March is pure chaos, with busted brackets, buzzer beaters and nail-biting stress. It's an emotional rollercoaster, and it's hard to keep your cool when your bra...

Sasha Villalobos
March 15, 2023

Bud Light Seltzer Out To Prove It’s ‘100% Hard Seltzer, 0%...
Beverages - Branding - CPG - Press Releases

Bananas grow on trees. Dogs only see in black and white. These are just a few of the many misconceptions we encounter in our everyday lives. And while, Bud Light Seltzer can’t correct all the miscon...

Sasha Villalobos
March 8, 2023

You Asked, We Delivered: SunnyD Vodka Seltzer is Here
Beverages - Press Releases

SunnyD, an American favorite juice brand featuring the bold, one-of-a-kind, tangy orange flavor, is bringing your two favorite things together with SunnyD Vodka Seltzer, the brand new hard seltzer cre...

Sasha Villalobos
March 8, 2023

Simply Spiked is Back with New Juicy Peach Flavors Arriving th...
Beverages - Press Releases - Streaming

Simply Spiked™ has been making waves and shaking up the flavored alcoholic beverage scene since bursting onto shelves last spring with the launch of Simply Spiked Lemonade™, selling 3.5 million ca...

Sasha Villalobos
March 8, 2023

Miller Lite is Turning Bad $#!T Into Good $#!T
Beverages - Branding - CPG - Press Releases

There's no beer without women. In fact, women were among the first beer brewers in history. Yet for the years that followed, many in the beer industry (Miller Lite included) alienated the very people ...

Sasha Villalobos
March 8, 2023

Introducing HARD MTN DEW LIVEWIRE: The Electric New Addition t...
Beverages - Branding - CPG - Press Releases

HARD MTN DEW FANS, REJOICE! One year after the highly anticipated launch of HARD MTN DEW®, the brand today announced the release of HARD MTN DEW Livewire®, the first-ever addition to the flavor line...

Sasha Villalobos
March 1, 2023

Maybelline New York Launches the Falsies Surreal Extensions Ma...
CPG - Health & Beauty - Online - Press Releases - Retail

Maybelline New York, the world's leading cosmetics brand, is expanding its best-selling mascara portfolio to launch a product so surreal, only an avatar can bring it to life. The new Falsies Surreal E...

Sasha Villalobos
February 28, 2023

How Silk Nextmilk is Inspiring the Next Generation of Milk Dri...
Beverages - Branding - CPG - Press Releases

Silk joins forces with Brooklyn Peltz Beckham, Ella Bleu Travolta, the O'Neal family and Sailor Brinkley Cook to debut an epic plant-based 'stache campaign Silk recognizes that many people are skepti...

Sasha Villalobos
February 23, 2023

Wonderful® Pistachios Calls Upon the Universe, a World Champi...
Branding - CPG - Influencers - Press Releases

The iconic "Get Crackin'" campaign that helped Wonderful® Pistachios become a household name is back! America's #1 Nut®, Wonderful Pistachios, will feature nostalgic talent alongside some of the lat...

Sasha Villalobos
February 22, 2023

PATRÓN® Tequila Announces New AI Art Generator to Craft the ...
Beverages - Branding - CPG - Influencers - Press Releases

PATRÓN® Tequila, the world's number one super-premium tequila*, is shaking things up this National Margarita Day (Wednesday, Feb. 22) by bringing tequila fans the perfect way to celebrate the occasi...

Sasha Villalobos
February 21, 2023

Jameson, the #1 Irish Whiskey, Brings Back SPTO – St. Pa...
Beverages - Pets - Press Releases

St. Patrick's Day is arguably the best holiday of the year, and this year it falls on the best day of the week - Friday! That's why in 2023 Jameson Irish Whiskey, with the help of actor, producer - an...

Sasha Villalobos
February 16, 2023

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