Taco Bell at Home answers craving calls from college students ...
CPG - Dining - Press Releases

As finals season begins across college campuses nationwide, thousands of students find themselves without a Taco Bell® restaurant within walking distance – leaving them in distress when study sessi...

Trent Turquand
December 5, 2023

McDonald’s and Crocs are dropping a global collab, designed ...
Dining - Fashion - Press Releases

ICYMI, McDonald’s and Crocs fans have been buzzing about a new brand mash-up that could elevate any look, and we can officially confirm that there is truth to the speculation: McDonald’s and Crocs...

Trent Turquand
November 13, 2023

G.O.A.T Fuel announces exclusive flavors with The Vitamin Shop...
Beverages - CPG - Press Releases - Retail

G.O.A.T. Fuel®, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, is excited to announce that it is partnering with The Vitamin Shoppe® as the exc...

Trent Turquand
November 3, 2023

Mercedes-Benz USA partners with Eastside Golf to increase acce...
Automotive - Branding - Fashion - Press Releases - Sponsorships

Mercedes-Benz USA (MBUSA) today announced a partnership with lifestyle golf brand Eastside Golf to increase access and opportunities to play, learn and grow the sport. Through this “Vehicles for Cha...

businesswire
November 1, 2023

UFC and Anheuser-Busch announce multiyear partnership
Beverages - Press Releases - Sponsorships - Sports

UFC®, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), together with Anheuser-Busch, one of America's most iconic companies, today announced a new mul...

Trent Turquand
October 30, 2023

SKIMS named official partner of the NBA, WNBA and USA Basketba...
Branding - Fashion - Press Releases - Sports

The National Basketball Association (NBA) and SKIMS today announced a multiyear partnership, making SKIMS the official underwear partner of the NBA, the Women's National Basketball Association (WNBA) ...

Trent Turquand
October 30, 2023

Gillette returns as the official shave and beard care partner ...
Branding - CPG - Press Releases - Sports

Gillette, the world’s leading expert in men’s grooming, announced today the return of its ‘Choose Your Game Face’ campaign in celebration of its continued role as the official shave and beard ...

Trent Turquand
October 23, 2023

GameSquare to acquire one of the biggest names in gaming, FaZe...
Branding - Esports - Gaming - Online - Press Releases

GameSquare Holdings, Inc. ("GameSquare") (NASDAQ:GAME);(TSXV:GAME) and FaZe Holdings Inc. ("FaZe Clan") announce that the two companies have entered into a definitive agreement pursuant to which GameS...

Trent Turquand
October 20, 2023

Chuck E. Cheese signs first-ever location based entertainment ...
Attractions - Classic Characters - Live Entertainment - Press Releases

CEC Entertainment, LLC. and California Dreamin' Entertainment, Inc., announced a multi-year licensing, entertainment and marketing partnership that will bring the Chuck E. Cheese iconic brand outside ...

Trent Turquand
October 17, 2023

Mattel and Gamefam unveil Barbie DreamHouse Tycoon on ROBLOX
Classic Characters - Gaming - Press Releases

Mattel, Inc. (NASDAQ: MAT) and Gamefam today announced the upcoming launch of Barbie DreamHouse Tycoon on Roblox, the global immersive platform where millions of people connect and communicate daily, ...

Trent Turquand
October 3, 2023

Maybelline New York makes a splash in ROBLOX: a digital makeup...
Gaming - Health & Beauty - Press Releases

Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts. Through a partnership with Splash, the brand has launched a 360-brand campaign that...

Trent Turquand
October 2, 2023

Samuel Adams brews up scares for return of OctoberFest
Beverages - CPG - Press Releases

Fall is undoubtedly Beer Season. From tailgating to the latest fall brew flavors, the pint glass is definitely half full - never half empty - for beer lovers in autumn. So, it's understandable why 38%...

Trent Turquand
September 28, 2023

ZOA Energy launches revolutionary supplement, ZOA+ Powder
Beverages - CPG - Press Releases - Sports

ZOA Energy, the better-for-you energy drink, is introducing an unrivaled product to its impressive lineup. ZOA+ Powder – the 5-in-1 advanced formula pre-workout supplement designed to deliver maximu...

Trent Turquand
September 19, 2023

Spirit Halloween and Kung Fu Tea brew up killer costume and dr...
Beverages - CPG - Fashion - Press Releases - Retail

Spirit Halloween and Kung Fu Tea are joining forces to serve up new treats for fans – no tricks about it. The collaboration includes five exclusive costumes and a new, limited-time-only beverage ins...

Trent Turquand
September 18, 2023

Mercedes-Benz USA teams up with ESPN in brand campaign to laun...
Automotive - Press Releases - Sponsorships - Sports - Travel

The Mercedes-Benz USA Vans Marketing department is taking an exciting new direction towards digital entertainment and brand collaboration with their new docu-series "Sprinter Labs". Each season, Merce...

Trent Turquand
September 8, 2023

Smirnoff shows up big for NFL kickoff celebrating fans with ne...
Beverages - CPG - Press Releases - Sports

Smirnoff is raising the stakes like never before this NFL season with a playbook designed to celebrate the heartbeat of the game, the fans. The World's No. 1 Vodka is taking over the 2023 season start...

Trent Turquand
September 8, 2023

Wendy’s and DC Comics team up to support foster care ado...
Classic Characters - Dining - Press Releases

This HalloWEENDY's season, Wendy's® Frosty® Boo! Books™ are BACK...but with an iconic sidekick. Warner Bros. Discovery Global Consumer Products and DC are joining forces with Wendy's, inviting fan...

Trent Turquand
September 6, 2023

Hormel introduces new flavored cashew innovation: apple cider ...
CPG - Press Releases

Following the successful launch of its new line of flavored cashews, the makers of the Planters® brand are excited to unveil a new flavor innovation to celebrate autumn's arrival: Planters® Apple Ci...

Trent Turquand
September 6, 2023

Taco Bell and DoorDash come together to celebrate the biggest ...
Dining - Press Releases

With the liberation of Taco Tuesday in 49 states, DoorDash has joined the fun with Taco Bell to throw a celebration for taco lovers across (most of) the country*, covering up to $5 million worth of ta...

Trent Turquand
September 6, 2023

Nissan Heisman House returns for 13th season, opens doors to f...
Automotive - Branding - Household - Influencers - Online

The Nissan Heisman House − the House built for Heisman Trophy winners − returns with a brand-new campaign featuring television spots, influencer collaborations and digital experiences that connect...

Trent Turquand
August 31, 2023

Hallmark and Venmo launch first-of-its-kind Hallmark + Venmo c...
CPG - Press Releases - Tech

Today, Hallmark and Venmo announced a first-of-its-kind collaboration that makes gifting easier with the launch of Hallmark + Venmo Cards. Customers can now securely send money with Venmo in a physica...

Trent Turquand
August 30, 2023

PEPSI celebrates its historic 125th anniversary with 125-day l...
Beverages - CPG - Dining - Press Releases

On August 28, 1898 in New Bern, North Carolina, pharmacist Caleb Bradham renamed "Brad's Drink," his popular non-alcoholic digestif, "Pepsi-Cola." 125 years later, Pepsi has become one of the world's ...

Trent Turquand
August 24, 2023

BACARDÍ rum named first spirits partner of the 2023 MTV Video...
Beverages - CPG - Live Entertainment - Press Releases - Television

As the First Spirits Partner of the 2023 MTV Video Music Awards, BACARDÍ rum is excited to partner with MTV and Paramount Brand Studio around the award show's celebration of 50 years of Hip Hop cultu...

Trent Turquand
August 23, 2023

Anheuser-Busch and Washington Commanders kick off new sponsors...
Beverages - CPG - Press Releases - Sports

As the 2023 NFL season kicks off, the Washington Commanders and Anheuser-Busch are proud to announce their new multi-year partnership. As part of the deal, Anheuser-Busch will become the Official Beer...

Trent Turquand
August 21, 2023

FanDuel delivers an early win to NFL fans for kick off
Gaming - Press Releases - Sports

FanDuel, North America's premier online gaming company and an Official Sports Betting Partner of the National Football League (NFL), is joining forces with YouTube to offer FanDuel customers a limited...

Trent Turquand
August 21, 2023

CELSIUS to bring essential energy to Major League Soccer as le...
Beverages - CPG - Press Releases - Sports

Major League Soccer (MLS) and CELSIUS®, Essential Energy, maker of its lifestyle energy drink, today announced an agreement that designates CELSIUS as the official energy drink of MLS in the U.S. thr...

Trent Turquand
August 17, 2023

Caesars Palace goes mobile with the launch of Caesars Palace O...
Gaming - Press Releases - Tech

The most iconic brand in gaming and the most rewarding place to play casino games on the Las Vegas Strip is now available online. Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”) today unveil...

Trent Turquand
August 17, 2023

Eggo collabs with Sugarlands Distilling Co. to launch brunch i...
Beverages - CPG - Press Releases

From dining al fresco on patios and roof decks to hosting at home with friends, brunch season is in full swing and so too are its signature specials: decadent food paired with creative cocktails. That...

Trent Turquand
August 16, 2023

Hot Pockets teams up with Hot Ones to create the hottest hot p...
CPG - Press Releases

Calling all heat lovers and spice fanatics: Are you ready for this? HOT POCKETS® is teaming up with First We Feast's™ spiciest YouTube interview show, Hot Ones™, to create the hottest Hot Pocket ...

Trent Turquand
August 16, 2023

Chobani spices up fall beverage season with new oatmilk pumpki...
Beverages - CPG - Press Releases

Chobani, a next generation food and beverage company known for its Greek Yogurt, today introduced Chobani® Oatmilk Pumpkin Spice, a rich, creamy, pumpkin spice flavored oat drink made from the goodne...

Trent Turquand
August 15, 2023

7-Eleven brings fans the ultimate virtual car meet up in Fortn...
CPG - Gaming - Press Releases

7-Eleven, Inc. is bringing brand fans, car fanatics and gaming enthusiasts together for a first-of-its-kind interactive challenge on the world-famous online video game, Fortnite.* After years of culti...

Trent Turquand
August 11, 2023

Yoto announces new partnership with Universal Music Group to b...
Music - Press Releases - Streaming

Yoto, the audio platform for kids behind the critically acclaimed and award-winning screen-free Yoto Player and Yoto Mini, is thrilled to announce an industry first agreement with Universal Music Grou...

Trent Turquand
August 11, 2023

Totino’s™ and FaZe Clan team up for new pizza rolls in one...
CPG - Esports - Gaming - Press Releases

You asked for it, now we are delivering. Today, FaZe Clan Inc. (“FaZe Clan”) and Totino's™ Pizza Rolls™ brand pizza snacks are teaming up to drop one of fans’ top requested Totino’s Pizza ...

Trent Turquand
August 10, 2023

Pepsi Zero Sugar takes the field as the “official zero o...
Beverages - CPG - Press Releases - Sports

With the kickoff to the NFL season approaching, football fans will see a lot more zeroes on the gridiron this year as players will be able to don a jersey sporting the No. 0 for the first time in NFL ...

Trent Turquand
August 9, 2023

McDonald’s presents the as featured in meal
Beverages - Classic Characters - Dining - Press Releases - Streaming

From classic films and binge-worthy comedies to hit songs and anime series, McDonald's has been famously featured in entertainment for decades. Now, we're giving fans a front-row seat to a new experie...

Trent Turquand
August 9, 2023

Southern California’s Stone Brewing creates first-ever o...
Beverages - CPG - Press Releases - Sports

The University of Southern California (USC) Athletics, announces the debut of its first-ever official craft beer, Stone Fight On! Pale Ale. The beer is brewed by Stone Brewing, the Southern California...

Trent Turquand
August 8, 2023

SONIC drive-in to partner with Reese’s Book Club and don...
Beverages - Dining - Press Releases

To help teachers and students receive the classroom supplies they need for the new school year, SONIC® Drive-In is teaming up with Reese’s Book Club, a part of Reese Witherspoon’s Hello Sunshine,...

Trent Turquand
August 7, 2023

The Metropolitan Museum of Art and Verizon launch new AR app e...
Attractions - Gaming - Press Releases - Tech

The Metropolitan Museum of Art and Verizon have launched a first-of-its-kind experience at the Museum, Replica, that allows visitors at The Met to scan artwork and bring elements of the works digitall...

Trent Turquand
August 4, 2023

Chuck E. Cheese announces KIDZ BOP as official music partner
Dining - Music - Press Releases

Chuck E. Cheese, the number one global family entertainment company loved by generations, and KIDZ BOP, the #1 music brand for kids, announced KIDZ BOP the family entertainment center's official music...

Trent Turquand
August 4, 2023

Hudson Whiskey unveils latest limited edition offering in part...
Beverages - CPG - Press Releases - Sports

FLUSHING, N.Y.— Hudson Whiskey unveils its latest limited-edition offering in partnership with the New York Mets. The New York-made duo have teamed up to release a limited edition bottling of Hudson...

Trent Turquand
August 3, 2023