CAA Closes Deal for ICM, Consolidating Major Agency Landscape
Agencies - Agency - Streaming - Television - Theatrical

In a move that consolidates the Hollywood talent agency landscape into three major players, CAA has closed its acquisition of ICM Partners, the companies said. CAA, led by Bryan Lourd, Kevin Huvane a...

Hollywood Reporter
June 28, 2022

#caa #icm

Marriott Rolls Out Media Network That Lets Brands Reach Travel...
Agencies - Branding - Online - Travel

A media network in the hotel category presents marketers with a different array of opportunities, the companies said. On the road, travelers need things like ground transportation, personal items they...

The Wall Street Journal
May 16, 2022

#alphabet #chrome #cvs #doordash #google

How Ads with Dogs and Cats Affect Consumer Behavior
Agencies - Branding - Pets

Pet adoption rates have climbed significantly, with about one in five households having acquired a dog or cat since the outbreak of the COVID-19 pandemic. Pets also frequently appear in popular cultur...

American Marketing Association
March 3, 2022

#microsoft #target #wells-fargo

How the Biggest Deal in Gaming History Will Impact Adland
Agencies - Esports - Gaming

The key point for marketers is that Microsoft’s spending spree is in service of reaching billions – not millions – of gamers. Its control of a huge amount of IPs and their extensions into mobile...

The Drum
January 19, 2022

#activision #blizzard #disney #fox #microsoft

Best Buy Launches New Advertising Business, Best Buy Ads
Agencies - Online - Press Releases - Retail

For decades, Best Buy has been helping customers discover, try and buy some of the most innovative products out there. We’d go so far to say that no one knows consumer technology — and has the dee...

Faisal Hussain
 January 11, 2022

#best-buy

TPN Names Industry Veteran as New Chief Strategy Officer
Agencies - Branding - Press Releases - Retail

DALLAS, Nov. 8, 2021 /PRNewswire/ -- TPN, the creative commerce agency, today announced the appointment of industry veteran Cheryl Policastro to Chief Strategy Officer (CSO), ...

Faisal Hussain
 November 8, 2021

#tpn

Oscar Mayer Introduces Extensive Brand Refresh
Agencies - Branding - CPG

Oscar Mayer is trying to bring a stronger sense of cohesion and modernity to its brand through the "Keep it Oscar" platform. The move includes a reworking of Oscar Mayer's logo, packaging and assets l...

FoodDive
April 28, 2021

#kraft-heinz #oscar-mayer #wienermobile

How Beverage & Alcohol Influencer Marketing Happens Today
Agencies - Beverages - Branding - Influencers - Sponsorships

At this point, most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deal...

VinePair
April 27, 2021

#bmw #bud-light #imf #nike #old-spice

California Avocado Commission Collabs with Local Artists in Ne...
Agencies - CPG

A new campaign from MullenLowe LA raises awareness about California avocados, unveiling a new OOH campaign this summer celebrating avocados and artists local to the Golden State. The inspiration for ...

Adweek
April 21, 2021

#california-avocado-commission #mullenlowe-la

Airheads Spoofs Skip Ad Feature on Digital Video Ads
Agencies - CPG - Online

Airheads, the taffy-like candy marketed by confectioner Perfetti Van Melle, this month launched a digital video campaign that toys with the idea of hitting the "skip ad" button to make real-life momen...

Marketing Dive
April 5, 2021

#airheads #facebook #highdive #spotify #youtube

As Customer Data Gets Scarcer, Performance Marketers Face Fall...
Agencies - Branding - Online - Tech

Brands that have relied solely on quick and easy digital customer acquisition tricks to grow their businesses face a tough road ahead. And the leagues of guru-style performance marketers will likely s...

Modern Retail
April 5, 2021

#apple #casper #facebook #google #linkedin

White Claw Focuses on Fans in First Global Campaign
Agencies - Beverages - CPG

White Claw is releasing its first global advertising campaign as it looks to preserve a lead in the increasingly crowded hard seltzer category, according to a news release. Ads will appear across TV a...

Marketing Dive
April 1, 2021

#epsilon #haworth #mslgroup #republica #rothco

White Castle Cooks up Brunch Recipes, Branded Merch for Easter
Agencies - Dining - Household - Influencers

White Castle launched a social influencer campaign to show people how to make recipes for Easter or brunch using its signature sliders. The burger chain's campaign includes content on social media tha...

Marketing Dive
April 1, 2021

#blue-chip #easter #white-castle

Theatrical Partnership Showcase: Valpak x Universal
Agencies - Household - Theatrical

Today’s Marketing Partnerships Showcase features a theatrical partnership that exemplifies how saving money and having fun go hand-in-hand! Valpak promoted the 20th anniversary of the classic li...

Andrew Gormley
 March 3, 2021

#allied-global-marketing #universal #universal-home-entertainment #valpak

Sportfive, Riot Games and Freaks 4U Gaming Team Up for New Esp...
Agencies - Branding - Esports - Streaming

The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series. Sportfive will serv...

Sport Business
February 17, 2021

#freaks-4u-gaming #riot-games #sportsfive

Lakers Tag Sportfive to Find Next Jersey Sponsor
Agencies - Branding - Sponsorships - Sports

With the Lakers’ three-year contract with Wish expiring, the team has hired the sports business agency Sportfive to secure the team’s jersey patch sponsor for the 2021-2022 NBA season. The agency ...

Yahoo Sports
February 17, 2021

#lakers #nba #sportfive #wish

TikTok and Universal Music Group Sign Global Licensing Deal
Agencies - Electronics - Influencers - Music

After announcing deals with Sony Music in November and Warner Music Group in December, The ByteDance-owned video app revealed today (February 8) that it has struck a global licensing agreement with Un...

Music Business Worldwide
February 8, 2021

#tiktok #triller #universal-music-group

Universal and Valpak
Agencies - Opportunities - Partnerships - Theatrical

Universal along with Allied Global Marketing teamed with Valpak to promote the 20th anniversary of the classic “Dr. Seuss’ How the Grinch Stole Christmas"

Valpak and Universal
January 28, 2021

#allied-global-marketing #universal-pictures #valpak

UMPG buys catalog of songwriter and producer Louis Bell
Agencies - Music

Universal Music Publishing Group (UMPG) has signed six-time Grammy Award-nominated songwriter and producer Louis Bell to an exclusive, global publishing deal. UMPG has also acquired Bell’s catalog,...

Music Business Worldwide
January 15, 2021

#umpg

Mick Fleetwood Sells His Recorded Music Rights to BMG
Agencies - Music

Fleetwood Mac drummer Mick Fleetwood is selling the recorded music rights from his full music catalog to BMG. While a dollar amount for the sale is currently unknown, the massive acquisition — which...

Ultimate Classic Rock
January 15, 2021

#bmg #fleetwood-mac

IMG to be the exclusive agent for Liga MX
Agencies - Sports

Liga MX, Mexico’s top-flight football competition, has appointed IMG as its exclusive commercial agency for global sponsorships until 2023. In addition to selling Liga MX sponsorships, the agency w...

SportBusiness
January 13, 2021

#img #liga-mx

Projected No. 1 pick Trevor Lawrence signs with Excel Sports M...
Agencies - Sports

Highly sought-after National Football League (NFL) prospect Trevor Lawrence has signed with US-based sports marketing and talent representation agency Excel Sports Management. Lawrence, a Clemson prod...

SportsPro
January 13, 2021

#excel-sport-management #nfl

KIN Partners promotes O’Sullivan to business strategy direct...
Agencies

London-based sport and entertainment agency KIN Partners has promoted Tess O’Sullivan, its head of commercial partnerships, to the newly-created role of business strategy director. O’Sullivan, wh...

SportBusiness
January 11, 2021

#kin-partners

KKR buys majority stake in Ryan Tedder’s catalogue
Agencies - Live Entertainment - Music

Last summer, KKR dipped its toe back into music rights by joining a $48m round in royalty-free music and content platform Artlist. Today, however, KKR has jumped back in the music biz in a much bigge...

Music Business Worldwide
January 11, 2021

#kkr #ryan-tedder

Endeavor Expands N.B.A. Talent Reach With Stake in BDA Sports
Agencies - Sports

William Morris Endeavor, a major Hollywood talent acquisition company, purchased stake in Bill Duffy BDA Sport Management Firm. Bill Duffy will continue to serve as chairman and chief executive of BDA...

New York Times
January 6, 2021

#agency #bill-duffy #endeavor #hollywood #luka-doncic

UTA sues insurance companies over $150M in COVID-19 losses
Agencies - Entertainment

As coronavirus cases surge across America again, United Talent Agency is going after Vigilant and Federal insurance in court for millions for leaving them unprotected during the pandemic. For the ...

Deadline
November 16, 2020

#uta

2020 may be “tipping point” for brand purpose cultures
Agencies

2020 may be “tipping point” for brand purpose cultures. What does your brand stand for? For the full story, visit Smartbrief  -  https://www.smartbrief.com/original/2020/11/2020-may-be-%E2%80...

Smartbrief
November 3, 2020

#smartbrief

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