DEKALB Brand Announces Partnership As Official Corn Seed of ML...
Attractions - Press Releases - Sponsorships - Sports

ST. LOUIS, Aug. 8, 2022 /PRNewswire/ -- Bayer's national flagship brand DEKALB® is proud to announce its new partnership as the Official Corn Seed of MLB at Field of Dreams presented by GEICO. On Aug...

Nicholas Fox
August 8, 2022

Andy Serkis to Direct, Produce Madame Tussaud Series
Attractions - Streaming - Television

Newen Connect, the distribution arm of TF1 Group-owned Newen Studios, is partnering with Andy Serkis’ Imaginarium Productions to co-develop and distribute Madame!, an epic period series on the life ...

Hollywood Reporter
August 8, 2022

Bids, Birdies and Beats: Online Auction Opens Ahead of St. Jud...
Attractions - Automotive - Live Entertainment - Music - Non-Profit

MEMPHIS, Tenn.--(BUSINESS WIRE)--Today through August 10, bidding is open for an online auction affiliated with a special concert benefiting St. Jude Children’s Research Hospital®: the St. Jude...

Faisal Hussain
August 5, 2022

SagerStrong Foundation Partners with Bentley through 2023 NBA ...
Attractions - Automotive - Non-Profit - Sports

The SagerStrong foundation, created by late sports reporter Craig Sager and his wife, Stacy, recently announced a partnership with Bentley through the 2023 NBA All-Star Game. A SagerStrong-branded Be...

How This Plant-Based Brand Stole the Show at This Summer’...
Attractions - CPG - Live Entertainment - Music - Travel

“We're in a sea of liquor brands, Coca-Cola, and Toyota—and then there's us.” That’s how Adrian Santos, the director of field marketing at Just Egg, described the brand’s first foray into th...

BizBash
August 3, 2022

Kit Harington, Alfie Allen and More ‘Game of Thrones’ Star...
Attractions - Live Entertainment - Streaming

This winter, snow is coming to Los Angeles — Jon Snow, that is. The first ever “Game of Thrones” official fan convention will be held at the Los Angeles Convention Center from Dec. 9-11 and fea...

Variety
August 2, 2022

This Way to the Beach: Walgreens and CAMP Collaborate to Creat...
Attractions - CPG - Household - Partnerships - Press Releases

DEERFIELD, Ill., July 20, 2022 - Walgreens is teaming up with CAMP, the Family Experience Company, to bring the beach and summer fun to families across the U.S. before the back-to-school season begins...

Angelina Luspo
August 2, 2022

Empire State Building Partners with Tipsy Scoop to Serve Artis...
Attractions - Dining - Press Releases

NEW YORK, July 28, 2022 /PRNewswire/ -- We all scream for (boozy) ice cream! The Empire State Building (ESB) announced today that Tipsy Scoop, a hand-crafted, liquor-infused ice cream and sorbet compa...

Nicholas Fox
July 29, 2022

Walltopia Creates Climbing Attractions for Chuck E. Cheese
Attractions - Dining - Live Entertainment - Sports

Walltopia Group, a world leader in the climbing and adventure & leisure industries, has launched its first collaboration with a renowned international restaurant franchise. Launching last week in...

Blooloop
July 27, 2022

The Weeknd Partners with Universal Studios for Nightmarish ‘...
Attractions - Influencers - Live Entertainment - Music

Prepare to enter into the macabre mind of The Weeknd this Halloween, as the superstar just announced his After Hours-inspired experience with Universal Studios’ Halloween Horror Nights. As if all t...

Billboard
July 27, 2022

Nickelodeon’s Nickfest Music Festival to Be Headlined by...
Attractions - Classic Characters - Live Entertainment - Music

NEW YORK, July 19, 2022 /PRNewswire/ -- Nickelodeon today announced its star-studded performer lineup for NickFest, the two-day music festival for Nickelodeon super fans of all ages on&...

Faisal Hussain
July 20, 2022

American Express and SiriusXM Bring Shop Small on its First-Ev...
Attractions - Live Entertainment - Music - Partnerships - Press Releases

NEW YORK--(BUSINESS WIRE)--American Express (NYSE: AXP) is continuing its longtime support of small businesses through a collaboration this summer with SiriusXM’s Small Stage Series featuring specia...

Faisal Hussain
July 18, 2022

Monsters Are Taking Over LEGOLAND® Resorts This Halloween!
Attractions - Live Entertainment - Press Releases

CARLSBAD, Calif. and WINTER HAVEN, Fla. and GOSHEN, N.Y., July 14, 2022 /PRNewswire/ -- Forget about witches, ghosts and goblins –  LEGO® Monsters are taking over this Halloween season at LE...

Faisal Hussain
July 14, 2022

Tony Hawk Skates Into the Metaverse with ‘Largest Virtual Sk...
Attractions - Influencers - Online - Sports - Tech

Famed skateboarder and entrepreneur Tony Hawk is the latest celebrity to take his talents to the metaverse, announcing on Wednesday he’ll be creating a skatepark and 3D avatar collection in the virt...

Yahoo! News
July 13, 2022

H&M and CAMP Team Up to Empower Kids to Make Real Change ...
Attractions - Fashion - Non-Profit - Partnerships - Press Releases

NEW YORK, July 13, 2022 /PRNewswire/ -- Global retailer H&M and CAMP, The Family Experience Company, announced a partnership designed to inspire kids to be active change-makers and learn abo...

Faisal Hussain
July 13, 2022

Main Event Entertainment and Skydance Animation Partner to Cel...
Attractions - Live Entertainment - Partnerships - Press Releases - Streaming

PLANO, Texas, July 11, 2022 /PRNewswire/ -- Main Event Entertainment, Inc., one of the fastest growing family entertainment brands, has partnered with Skydance Animation on a number of in-center "L...

Faisal Hussain
July 11, 2022

A Double Dip of Yum + Fun: Tillamook Ice Cream Named “Of...
Attractions - CPG - Live Entertainment - Press Releases

TILLAMOOK, Ore., July 7, 2022 /PRNewswire/ -- Just in time for summer fun, mega-popular, extra creamy Tillamook® Ice Cream is now the "Official Scoopable Ice Cream" of Six Flags' theme and water park...

Angelina Luspo
July 8, 2022

NOPE Theme Park Becomes Permanent Attraction on Universal̵...
Attractions - Theatrical

Jupiter’s Claim, the fictional theme park featured in Jordan Peele’s upcoming sci-fi horror film Nope, is taking up permanent residence as part of Universal’s Studio Tour. The new attraction, w...

Hollywood Reporter
July 8, 2022

Segway Returns with Segway Across America: East Coast Edition
Attractions - Automotive - Live Entertainment - Press Releases - Travel

ALHAMBRA, Calif.--(BUSINESS WIRE)--Global leader in short-distance transportation solutions Segway-Ninebot is announcing Segway Across America: East Coast Edition, the third annual installment of the ...

Faisal Hussain
July 5, 2022

The First New Generation LEGO Discovery Centre Officially Open...
Attractions - Press Releases

This afternoon, the new LEGO® Discovery Centre hosted its official opening ceremony, six months after the next generation of attraction was announced by Merlin Entertainments, a global leader in loca...

Angelina Luspo
June 30, 2022

LEGOLAND Korea Has Officially Opened on May 5 – Children...
Attractions - Press Releases

“Welcome all children and families to the nation’s first global theme park!” World’s 10th LEGOLAND Park officially opened on Children’s Day in the same year that LEGO celebrates its 9 0th...

Angelina Luspo
June 29, 2022

Cedar Fair Capitalizes on Opportunity to Sell Its Land at Cali...
Attractions - Live Entertainment - Press Releases

SANDUSKY, Ohio--(BUSINESS WIRE)--Cedar Fair, L.P. (NYSE: FUN), a leader in regional amusement parks, water parks and immersive entertainment, today announced it has sold the land at its California’s...

Faisal Hussain
June 28, 2022

Brands Are Cashing in on Pickleball’s Rising Popularity
Attractions - CPG - Health & Beauty - Household - Influencers

Pickleball is turning out to be a smash hit and brands are looking to cash in. Footwear brand Skechers announced in April that it signed two top-ranked pickleball athletes, Tyson McGuffin and Catheri...

Modern Retail
June 23, 2022

New Cheez-It Puff’d Hits The Road This Summer With The &...
Attractions - CPG - Sports

BATTLE CREEK, Mich., June 13, 2022 /PRNewswire/ -- Summer just got more entertaining for the whole family with Cheez-It® introducing "Cheez-It® Puff'd™-A-Palooza": an eight-stop, 15-day mobile tou...

Nicholas Fox
June 13, 2022

Legoland New York Resort Gives Away “90 Surprises Per We...
Attractions - Live Entertainment - Press Releases - Toys

GOSHEN, N.Y., June 13, 2022 /PRNewswire/ -- SURPRISE! LEGOLAND® New York Resort kicks off a summer of epic celebrations today for the 90th anniversary of the LEGO® Group. Awesome surprises inc...

Faisal Hussain
June 13, 2022

Crown Royal Continues Its Generosity Hour Series During This Y...
Attractions - Beverages - Live Entertainment - Music - Non-Profit

NASHVILLE, Tenn., June 10, 2022 /PRNewswire/ -- During the four-day long CMA Fest celebration, Crown Royal will host festival goers in downtown Nashville at 2nd and Broadway, with performances fro...

Faisal Hussain
June 10, 2022

Live From Times Square, It’s What Chocolate and Peanut B...
Attractions - CPG - Press Releases

NEW YORK, June 9, 2022 /PRNewswire/ -- What is better than a delicious Reese's Peanut Butter Cup? Nothing, of course! But now we're offering a customizable, one-pound Reese's Peanut Butter Cup!...

Faisal Hussain
June 10, 2022

Rovio and Electric Gamebox Announce Life-Sized ANGRY BIRDS Exp...
Attractions - Gaming

Virtual fun has never been so physical. Electric Gamebox has grown in popularity and patronage since its opening in January. A curious combination of virtual reality games that require physical exerti...

Woodlands Online
June 7, 2022

LEGOLAND New York and Valpak Team Up for Summer Sweeps
Attractions

Valpak has teamed up with Merlin Entertainments once more to splash into summer and offer families a chance to win a VIP experience at LEGOLAND New York Resort. LEGOLAND took over Valpak's June 2022 ...

Valpak
June 6, 2022

First Look At Mario Kart: Bowser’s Challenge Ride, The Signa...
Attractions - Classic Characters - Live Entertainment

3-2-1 GO! Universal Studios Hollywood today offered the first look at Mario Kart: Bowser’s Challenge, which will be the signature ride for its forthcoming all-new immersive land: Super Nintendo Worl...

Deadline
June 3, 2022

Nintendo Hits the Road This Summer With an Interactive Nintend...
Attractions - Gaming - Live Entertainment - Press Releases

REDMOND, Wash.--(BUSINESS WIRE)--Nintendo is hitting the road this summer with the Nintendo Switch Road Trip to bring families an interactive experience! From June 10 to Sept. 5, Nintendo is making ...

Faisal Hussain
June 1, 2022

Stranger Things Experiences Turn New York “Upside Down”
Attractions - Live Entertainment - Streaming

“Stranger Things,” the popular sci-fi series now in its fourth season, has partnered with New York’s Empire State Building for a light show and photo opportunity, and with Netflix and Fever in a...

Attractions Magazine
June 1, 2022

Scuderia Ferrari and Disney Pixar Partner for the Monaco Grand...
Attractions - Automotive - Live Entertainment - Sports - Theatrical

Monte Carlo 26 May 2022 - This weekend, Scuderia Ferrari and Disney Pixar celebrate the launch of a new film, Lightyear. Charles Leclerc and Carlos Sainz have already played cameo roles in Italian and...

Ferrari
June 1, 2022

Gucci Adidas Pop-up Locations Coming to L.A., New York, Atlant...
Attractions - Fashion - Retail

Gucci is planting a flag on Melrose Place, bringing its blockbuster Adidas collaboration to the famed shopping stretch on June 7. The Italian brand is taking over the now-shuttered Marc Jacobs space ...

WWD
May 27, 2022

This Father’s Day, Advance Auto Parts and Pennzoil Team Up t...
Attractions - Automotive - Live Entertainment - Partnerships - Press Releases

RALEIGH, N.C. & HOUSTON--(BUSINESS WIRE)--Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, has teamed up with Pennzoil® to offer motorsports race fans the chance t...

Faisal Hussain
May 27, 2022

NAPA AUTO PARTS Makes Driving to Dollywood a Breeze Thanks to ...
Attractions - Automotive - Live Entertainment - Partnerships - Press Releases

PIGEON FORGE, Tenn.--(BUSINESS WIRE)--NAPA AUTO PARTS will serve as the official automotive parts, maintenance and repair partner of Dollywood, one of the nation’s premier family vacation destinatio...

Faisal Hussain
May 26, 2022

A Tesla Diner and Drive-In Theater Might Open in Hollywood
Attractions - Automotive - Live Entertainment - Theatrical

Electric car company Tesla has filed plans with the City of Los Angeles for a 24-hour restaurant and charging station in Hollywood that includes a rooftop seating area plus a pair of drive-in movie sc...

TimeOut
May 26, 2022

Mattel and Epic Resort Destinations Reveal New Experiences for...
Attractions - Toys

Barbie’s Beach House, Castle Grayskull, and a life-size Pictionary board are soon going to be in the same park. Mattel and Epic Resort Destinations have revealed that the Mattel Adventure Park — ...

Toy Book
May 25, 2022

Chuck E. Cheese and Mr. Munch’s Make Believe Band Return...
Attractions - Dining - Live Entertainment - Music - Partnerships

DALLAS, May 23, 2022 /PRNewswire/ -- Chuck E. Cheese, the number one family entertainment venue, announced today that their second annual national live tour with Mr. Munch's Make Believe Band will ...

Faisal Hussain
May 25, 2022

Feld Entertainment Announces the Long-Awaited Return of the Am...
Attractions - Live Entertainment - Press Releases

PALMETTO, FL., May 18, 2022 – Feld Entertainment®, a family-owned company and worldwide leader in live entertainment experiences, announces the long-awaited return of Ringling Bros. and Barnum &am...

Faisal Hussain
May 24, 2022

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