Chobani enters crowded RTD coffee space
Beverages - CPG

Chobani took its biggest step yet to grow beyond dairy with the rollout of ready-to-drink cold brew coffees — bringing the company up against heavyweights such as Nestlé, PepsiCo and Danone. The c...

FoodDive
January 14, 2021

Speedway & Mtn Dew Relaunch Bigger, Bolder ‘Year of...
Beverages - Retail

Speedway LLC is teaming up with PepsiCo's Mtn Dew brand to relaunch the Year of Dew in 2021. The year-long platform gives fans the opportunity to enter for a chance to win exclusive prizes at Speedway...

Convenience Store News
January 14, 2021

O’Doul’s and Match connect for sober-curious virtu...
Beverages - Online

O'Doul's and Match are partnering to offer Virtual Date Kits, per details emailed to Marketing Dive. O'Doul's is a non-alcoholic beer marketed by AB InBev. The kit includes limited-edition O'Doul's c...

Marketing Dive
January 14, 2021

Wine Industry Leaders Discuss The Cultural Implications Of The...
Beverages

2020 was a “year of top stories” within the wine industry, according to Elaine Chukan Brown, the International Wine & Spirit Competition Wine Communicator of the Year for 2020. Chukan Brown su...

Forbes
January 13, 2021

Non-Alcoholic Spirits Are Popping Up Everywhere
Beverages

Our drinking habits changed drastically over 2020. While many of us passed the time by pouring a glass of wine or cracking a beer, home drinkers were also reaching for non-alcoholic&nbs...

Forbes
January 13, 2021

Amsterdam to restrict tourist access to cannabis coffee shops
Beverages - Travel

When international tourists finally return to the canal-lined historic streets of Amsterdam, one of the city's main travel attractions might be off limits.Amsterdam Mayor Femke Halsema has p...

CNN
January 13, 2021

The Hard Seltzer Market Is Getting More Crowded
Beverages

While White Claw and Truly still control the lion's share of the hard seltzer market, 75% as of June 13, 2020, according to Nielsen data, they are facing ever more competition as new products hit the ...

Forbes
January 13, 2021

Dwayne ‘The Rock’ Johnson is launching an energy d...
Beverages

Can you smell what "The Rock" is cooking? The wrestler-turned-actor-turned-entrepreneur is entering the energy drink business with ZOA, a health drink made with natural caffeine and superfoods. The ...

CNN
January 11, 2021

Carrie Underwood signs equity deal with sports drink maker Bod...
Beverages

Bodyarmor is branching out beyond athletes. Country music singer Carrie Underwood will join the brand. As part of the deal, Underwood will get an undisclosed equity stake in Bodyarmor. The former Amer...

CNBC
January 11, 2021

Constellation, E. & J. Gallo Winery close deal
Beverages

Constellation Brands closed its transaction with E. & J. Gallo Winery to divest a portion of its wine and spirits portfolio priced at $11 retail and below. The $810 million deal includes related f...

CSP
January 11, 2021

Bud Light to launch hard seltzer lemonade as new rivals enter ...
Beverages

Bud Light is releasing a line of hard seltzer lemonades as it looks to stake a firm claim on the increasingly competitive category. The Anheuser-Busch InBev brand entered the hard seltzer market a ...

CNBC
January 8, 2021

Pepsi promotes Super Bowl halftime show instead of running in-...
Beverages - Branding - Sports

Pepsi today kicked off a multichannel campaign in the lead-up to the Super Bowl, when the soda brand returns as the name sponsor of the halftime show. The centerpiece of the campaign is its first nati...

Marketing Dive
January 8, 2021

Mtn Dew releases its first new flavor in more than a decade
Beverages - CPG

A decade after its last permanent flavor release, PepsiCo is launching Major Melon at a time when many companies have streamlined portfolios to favor more popular flavors and products. Although the n...

FoodDive
January 7, 2021

General Mills cereal mascots sport ‘got milk?’ mus...
Beverages - CPG

General Mills Big G cereal has partnered with "got milk?". As part of the partnership, the food company will release special boxes of Cocoa Puffs, Trix, Cheerios, Lucky Charms, Cinnamon Toast Crunch a...

Marketing Dive
January 6, 2021

FitVine aims to upend ‘stuffy’ wine
Beverages

Today, FitVine's rosé, chardonnay, pinot grigio, prosecco and sauvignon blanc have helped turn the 5-year-old California company into one of the country's fastest-growing brands of alcohol and the to...

FoodDive
January 5, 2021

Budweiser Zero unites athletes to support Dry January
Beverages - Sports

Budweiser Zero, Budweiser's first zero-alcohol brew, assembled a squad of athlete ambassadors for a Team Zero campaign promoting Dry January, per materials emailed to Marketing Dive. Dry January is a ...

Marketing Dive
January 5, 2021

Corona’s beer sales did not suffer from the coronavirus
Beverages

Corona, the Mexican beer, has come through the coronavirus pandemic better than most. Profit from the beer division of alcohol company Constellation Brands, which owns the rights to Corona in the...

CBS News
December 26, 2020

Sprouts’ new beverage displays ride the cutting edge
Beverages - CPG - Retail

Sprouts said the partnership allows the natural retailer to test the latest trends in an effort to meet growing consumer demand for plant-based, ready-to-drink and ketogenic- and paleo-friendly bevera...

GroceryDive
December 24, 2020

Mtn Dew opens ‘direct-to-gamer’ store for DTC sale...
Beverages - Gaming

PepsiCo's Mtn Dew Game Fuel this month opened an online store for direct-to-consumer sales of its full line of soft drinks aimed at video game fans. To celebrate the launch, Mtn Dew is running a sweep...

Marketing Dive
December 22, 2020

The latest entrant in the crowded spiked seltzer wars
Beverages

Travis Scott is partnering with Anheuser-Busch on a new agave-spiked seltzer called Cacti, bringing yet another label to the crowded spiked seltzer market. AB InBev (BUD), the brewer of Budweiser, Co...

CNN Business
December 21, 2020

How grocers are growing their private label alcohol assortment
Beverages

The grocery channel has seen alcohol sales boom during the pandemic as state and country restrictions continue to loosen up, allowing retailers to sell alcohol in areas where they weren't able to befo...

FoodDive
December 21, 2020

Pepsi announces ‘Cocoa’ Cola flavor
Beverages - Branding

While the name is of course a nod to its chief competitor, Coca-Cola, the new Pepsi flavor is all about cocoa. Pepsi is tapping into the popularity of the wintry beverage, containing not only cocoa bu...

Today
December 20, 2020

7-Eleven expands beverage menu; pilots national program
Beverages - Retail

Customers can brew custom hot coffee drinks like lattes, cappuccinos and espresso shots in seconds with new touchscreen machines. The hot coffee drinks are made bean to cup, meaning coffee beans are g...

CSP
December 18, 2020

Gatorade finds its new Derek Jeter in young Padres star Fernan...
Beverages - Sports

The San Diego Padres star shortstop agreed to an endorsement deal with the Pepsi-owned company. Gatorade has been on a shopping spree, signing NBA superstar Damian Lillard and the PGA Tour’s Matt...

CNBC
December 18, 2020

Pepsi teams with Fox on game show inspired by Wild Cherry flav...
Beverages - Television

Pepsi and Fox Entertainment are working together on the first show inspired by one of the soda maker's products. "Cherries Wild" is a game show that will feature a branded integration with Pepsi Wild ...

Mobile Marketer
December 17, 2020

20-in-20 Marketing Partnerships, Gaming: Halo Infinite
Beverages - CPG - Gaming - Partnership Blogs - Retail

Last Call is celebrating the holidays with the 20in20 countdown of the gaming marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wi...

Earl Schultz
December 15, 2020

Panera, Pepsi bite into virtual pizza party trend
Beverages - Dining

Panera Bread is promoting its new flatbread pizzas by partnering with Pepsi in a multichannel campaign that includes a social media sweepstakes to win a virtual pizza party. Panera is giving away 1...

Marketing Dive
December 14, 2020

Gender-Neutral Marketing Makes Proper Wild The Latest Hotshot ...
Beverages - Branding

Gender bias ingrained in the food and beverage marketing wasn’t necessarily on top of Vincent Bradley’s mind when the 32-year-old serial entrepreneur decided to launch an energy drink company a fe...

Forbes
December 14, 2020

Heineken cardboard cutouts mean you care
Beverages

People who go to BestieGiftEver.com can upload their selfie, add some Heineken-provided digital enhancements, fill out an entry form and cross their fingers, hoping to win the sweepstakes. “Late ...

Media Post
December 13, 2020

Jane Walker by Johnnie Walker brings together network of trail...
Beverages - Branding

Jane Walker– a symbol of the Johnnie Walker brand's commitment to progress in gender equality – proudly introduces its 'First Women' campaign to celebrate these boundary breaking moments, and to i...

PRNewswire
December 10, 2020

Coors Light builds a ‘Beerman’ who’s ready t...
Beverages - Online

Coors Light, which is marketed by Molson Coors Beverage, this week debuted a multichannel campaign featuring the "Beerman," an imperfect snowman built to keep cans of beer cold and who's ready to let ...

Marketing Dive
December 10, 2020

Coca-Cola kicks off massive agency review to ‘fundamenta...
Beverages - Branding

Coca-Cola has launched a full review of its media and creative planning and buying practices, including its agency appointments around the world, according to comments a company spokesperson emailed t...

Marketing Dive
December 10, 2020

Budweiser says stop drunk shopping
Beverages - Branding - Online

With miraculous timing, Budweiser has stepped in to offer a helping hand. The beer maker is clearly aware that many people shop online late at night, when they've enjoyed one too many tipples. (At ...

ZDNet
December 10, 2020

Bon Viv taps Priyanka Chopra Jonas for holiday kits of PJs, co...
Beverages - Fashion

Priyanka Chopra Jonas, actress and creative advisor for Bon Viv, is releasing a limited-edition box set containing holiday pajama sets and materials needed to make her signature holiday cocktail. D...

Marketing Dive
December 8, 2020

Pepsi releases spa kit including cola-scented bath bombs
Beverages - Branding

The soda-maker is giving away a handful of the boxes to those that participate in the contest on social media. Much like the special Apple Pie flavor the company announced last month, the Pepsi Spa Ki...

ComicBook
December 3, 2020

Michelob Ultra promotes inclusion with #GiftofGolf social swee...
Beverages - Sports

Michelob Ultra aims to urge people to watch "The Match III" by giving them a chance to win beer and golf-related prizes with its social media sweepstakes. Because the prizes are directly related to th...

Mobile Marketer
November 30, 2020

WHY HEINEKEN USA IS GETTING CRAFTY ON PINTEREST
Beverages - Branding

Beer and arts and crafts are not a classic match—especially when it comes to marketing. Suds and sports bars are more like it. But the pandemic has forced brewers into some unusual pairings as they ...

AdAge
November 25, 2020

If You Drink Wine, You Probably Live in One of These Five Citi...
Beverages

According to research and consultancy firm WineIntelligence, over 20 percent of regular wine drinkers in the U.S. live in one of five metropolitan areas. WineIntelligence categorizes “regular wine d...

Vine Pair
November 21, 2020

Táche’s Pistachio Milk Is Poised To Disrupt The Plant-Based...
Beverages

How does Táche compare to other alternative milks? A point of distinction the brand makes on its website and packaging is that its pistachio milk doesn’t contain rapeseed or canola oil. These oils ...

Forbes
November 21, 2020

Costco is selling whiskey-filled tree ornaments
Beverages - Household - Retail

There’s no better way to get into the holiday spirit than drinking some holiday spirits. On Saturday, popular Instagram account Costco Empties spotted a box of whiskey-filled ornaments that guarante...

VinePair
November 20, 2020

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