Celebrate 15 Years of ‘Assassin’s Creed’ Wit...
Beverages - Gaming

Assassin’s Creed is celebrating its 15th anniversary with Antheum Studios for a special straight bourbon whiskey release. Led by Paul Francis, Antheum Studios is one of the leading bottling compani...

HypeBeast
August 8, 2022

Miller Lite Rents Out Grills in Latest Summer Stunt
Beverages - CPG - Dining

Molson Coors brand Miller Lite introduced a “Grill Share” program that includes local pop-up stations and nationwide giveaways, according to a press release. The effort was created by DDB Chicago....

Marketing Dive
August 8, 2022

Twisted Tea Hard Iced Tea Launches New Sweet Tea Whiskey in Se...
Beverages - Press Releases

BOSTON, Aug. 4, 2022 /PRNewswire/ -- Twisted Tea Hard Iced Tea, the nation's No. 1 hard iced tea brand¹, is shaking up the spirits space with today's limited release of Twisted Tea Sweet Tea Whiskey ...

Nicholas Fox
August 4, 2022

Bud Light NEXT Partners with Fighting Game Community Event EVO...
Beverages - Esports - Gaming - Sponsorships

International fighting game community (FGC) event Evolution Championship Series (EVO) has announced a partnership with American beer brand Bud Light NEXT. Bud Light NEXT will sponsor the tournament an...

Esports Insider
August 3, 2022

Heineken and The Shoe Surgeon Fill the ‘Heinekicks’ With R...
Beverages - Fashion

Beer brewers Heineken have commissioned The Shoe Surgeon to produce a highly limited run of the custom ‘Heinekicks’ sneaker – which has lager in the sole! Given the brief of ‘Walking On Beer...

Sneaker Freaker
August 3, 2022

Patrón Concocts Cocktail-Themed Virtual Quests in Bigger Bet ...
Beverages - Branding - Online - Retail - Tech

Patrón designed a virtual gamified experience on the Decentraland platform that can be accessed during two weekends in August, according to a press release. “Summer Made Sensational: A PATRÓN Pop...

Marketing Dive
August 3, 2022

Yuengling Reveals World’s Largest QR Code To Honor Our N...
Beverages - CPG - Non-Profit - Partnerships - Press Releases

POTTSVILLE, Pa., Aug. 2, 2022 /PRNewswire/ -- Today, D.G Yuengling & Son, Inc., America's Oldest Brewery®, unveiled the world's largest QR code grown from crops, a one-of-a-kind version of it...

Faisal Hussain
August 2, 2022

Tito’s Vodka Spoofs Hard Seltzer Craze by Selling Empty Can
Beverages - CPG - Non-Profit - Retail

Tito’s Handmade Vodka is introducing Tito’s in a Can, a 16-ounce reusable steel can that is sold completely empty, per details shared with Marketing Dive. Consumers are encouraged to fill the emp...

Marketing Dive
August 2, 2022

Pure Leaf’s TikTok Hotline Helps Women Navigate Pressure to ...
Beverages - CPG - Influencers - Online - Streaming

Pure Leaf established a TikTok “hotline” for giving women advice with actor and singer Coco Jones, per a press release from PepsiCo. The tie-up promotes the new Subtly Sweet Lower Sugar Iced Teas ...

Marketing Dive
August 2, 2022

PepsiCo & Celsius Announce Long-Term Distribution Agreeme...
Beverages - CPG - Partnerships - Press Releases

BOCA RATON, Fla., Aug. 1, 2022 /PRNewswire/ -- PepsiCo, Inc., (NASDAQ: PEP) and Celsius Holdings, Inc., (NASDAQ: CELH), maker of a leading global fitness energy drink, CELSIUS®, today announced ...

Faisal Hussain
August 1, 2022

Sprite to Phase Out Its Signature Green Bottles
Beverages

Coca-Cola has officially announced that starting August 1, Sprite will completely phase out its iconic green plastic bottles used for more than six decades in favor of more sustainable clear packaging...

HypeBeast
July 29, 2022

Coors Light “Thirst Trap” Device Captures Mosquitoes to Sa...
Beverages - Household - Press Releases

CHICAGO--(BUSINESS WIRE)--Summer, everyone’s favorite time of year, is in full swing, but along with the heat comes the ultimate buzzkill to your backyard chill sesh - mosquitoes. A study shows that...

Faisal Hussain
July 27, 2022

Woodbridge Debuts First-to-Market Wine Sodas
Beverages - CPG - Press Releases

LODI, Calif., July 26, 2022 /PRNewswire/ -- This month, Woodbridge® debuts Woodbridge Wine Soda: a first-of-its-kind wine experience in the United States that combines crisp white wine with the ...

Faisal Hussain
July 26, 2022

7-Eleven Continues Brainfreeze Season with Snack-Inspired Fash...
Beverages - Fashion - Press Releases

IRVING, Texas, July 26, 2022 /PRNewswire/ -- To keep fans feeling hot and staying cool this Brainfreeze Season™, 7-Eleven, Inc. is releasing unexpected and exclusive collaborations with fan-favorite...

Nicholas Fox
July 26, 2022

Miller Lite and J Balvin Launch New Bodegawear Merch Collectio...
Beverages - Fashion - Music - Press Releases

CHICAGO, July 26, 2022 /PRNewswire/ -- Earlier this year, J Balvin redefined Miller Time with 'Es Jose Time' and showed how with Miller Lite, anyone can live authentically. Now, Miller Lite and J Balv...

Nicholas Fox
July 26, 2022

GNC Powers Up Summer Sweat Sessions With New Bucked Up Iced Te...
Beverages - Health & Beauty - Press Releases

PITTSBURGH, July 25, 2022 /PRNewswire/ -- There's nothing quite like a thirst-quenching glass of iced tea or lemonade to make it through a hot summer day. Originally created with simple ingredients, s...

Nicholas Fox
July 25, 2022

ZOA Energy Announces First-of-Its-Kind Partnership with Black ...
Beverages - CPG - Partnerships - Press Releases - Theatrical

WASHINGTON--(BUSINESS WIRE)--After becoming the fastest-growing energy drink in the market, and expanding into the pre-workout supplement category earlier this year with the launch of ZOA+, ZOA Energ...

Faisal Hussain
July 19, 2022

The Original Donut Shop Coffee and Mars to Turn Everyday into ...
Beverages - CPG - Press Releases

BURLINGTON, Mass. and FRISCO, Texas, July 19, 2022 /PRNewswire/ -- The Original Donut Shop® Coffee today announced its new product innovation, The Original Donut Shop SNICKERS® Coffee K-Cup pods. Th...

Nicholas Fox
July 19, 2022

PepsiCo to Build its Largest US Beverage Plant in Colorado
Beverages - CPG

PepsiCo’s beverage division plans to build a 1.2 million-square-foot manufacturing facility in Colorado that will be its largest plant in the U.S. when it opens next summer. The new bottling plant,...

Food Dive
July 15, 2022

It’s Finally Miller Time: Molson Coors Gets a Chance at ...
Beverages - Branding - Live Entertainment - Press Releases - Sports

CHICAGO--(BUSINESS WIRE)--Beer advertising and the Super Bowl have long gone hand-in-hand, but for the first time in more than 30 years, Molson Coors Beverage Company will advertise on the national st...

Sasha Villalobos
July 14, 2022

Tim Hortons Adds Energy Infusion Beverages
Beverages

Tim Hortons, beloved for its premium blend coffee, is now expanding its beverage offerings with two brand-new drinks to lift you to new heights. Introducing Tims Boost Energy Infusion Beverages in pa...

QSR Magazine
July 14, 2022

LeBron James Partners with LIFEWTR to Champion for Underrepres...
Beverages - Non-Profit - Sports

NBA megastar, businessman and philanthropist LeBron James entered a multi-year partnership with premium bottled water brand LIFEWTR. The deal intersects with James’ purpose of community empowerment ...

Yahoo! News
July 13, 2022

Skyy Vodka and Jordan Peele Encourage Consumers to Look to the...
Beverages - CPG - Theatrical

Skyy Vodka, which is produced by Campari America, has partnered with Jordan Peele’s newest film “Nope,” to create a co-branded campaign, per information shared with Marketing Dive. The efforts ...

Marketing Dive
July 12, 2022

International Delight, In Partnership With Dr. Seuss Enterpris...
Beverages - Classic Characters - CPG - Press Releases

BROOMFIELD, Colo., July 12, 2022 /PRNewswire/ -- Continuing its legacy of delighting coffee and creamer fans for the season, International Delight is bringing back the magic of the holidays to a cream...

Nicholas Fox
July 12, 2022

Crown Royal Regal Apple Collabs with Legendary Baller Sue Bird...
Beverages - Fashion - Press Releases - Sports

CHICAGO, July 11, 2022 /PRNewswire/ -- In basketball, game always recognizes game. Ahead of the break in gameplay this past weekend, Crown Royal Regal Apple paid tribute to the G.O.A.T., Sue Bird, and...

Nicholas Fox
July 11, 2022

University of Texas Partners With Anheuser-Busch
Beverages - Branding - CPG - Gaming - Live Entertainment

The University of Texas on Thursday announced that it will make Anheuser-Busch the exclusive domestic and craft beer sponsor of University of Texas athletics, the Texas Exes UT alumni association and ...

Athletic Business
July 11, 2022

Brisk and Ty Dolla $ign Invite Fans to Enter Dragon Paradise w...
Beverages - Music - Press Releases

PURCHASE, N.Y., July 8, 2022 /PRNewswire/ -- On July 21, Brisk is bringing Ty Dolla $ign to Miami as part of an epic escape for music lovers, culture creators and foodies alike - "Enter Dragon Paradis...

Nicholas Fox
July 8, 2022

BioSteel Named Official Hydration Partner of the National Hock...
Beverages - CPG - Partnerships - Press Releases - Sports

TORONTO, July 7, 2022 /PRNewswire/ - Today, BioSteel Sports Nutrition Inc. (BioSteel), the National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) announced a new mu...

Faisal Hussain
July 8, 2022

Modelo, Takis Snacks and Spice Adams Invite Fans to Go ‘All ...
Beverages - CPG - Electronics - Tech

As one of many limited-edition #ModeloTime collaborations dropping this summer, fans will compete for a branded Modelo and Takis® Snacks vending machine and a year’s worth of beer and snacks*. CHI...

PR
July 8, 2022

Walmart+ and InHome Combine to Become the Ultimate Membership
Beverages - CPG - Health & Beauty - Household - Online

BENTONVILLE, Ark.--(BUSINESS WIRE)--Starting today, Walmart’s popular InHome Delivery Service, which delivers groceries straight to your fridge, is now available as an optional add-on within Walmart...

Faisal Hussain
July 7, 2022

Diageo and The Vita Coco Company Collaborate for Premium Canne...
Beverages - Partnerships - Press Releases

NEW YORK--(BUSINESS WIRE)--Diageo, a global leader in beverage alcohol, and The Vita Coco Company, a leading high-growth platform of non-alcoholic beverage brands, today announced their collaboration ...

Faisal Hussain
July 6, 2022

TaB Drinkers Unite to Bring Back Favorite Soda
Beverages - Press Releases

ATLANTA, July 6, 2022 /PRNewswire/ -- Despite removal of their beloved soda from store shelves more than two years ago, dedicated TaB drinkers refuse to give up their efforts to get the iconic die...

Faisal Hussain
July 6, 2022

Coke Celebrates Summer with AR Music Experience on Snapchat
Beverages - Music - Tech

Coca-Cola is promoting its Coke Summer Music events with an augmented reality (AR) experience on photo-messaging app Snapchat. The AR content features Australian rapper The Kid Laroi performing a new ...

Marketing Dive
July 5, 2022

A Hard Duo Like No Other: Sonic Hard Southern Sweet Tea &...
Beverages - CPG - Press Releases

OKLAHOMA CITY, July 1, 2022 /PRNewswire/ -- Innovations continue to roll out for the SONIC™ Hard Beverages product line via the introduction of two new offerings for fans to enjoy throughout the...

Faisal Hussain
July 1, 2022

Diageo Purchases Vivanda for Flavor-Matching Personalization
Beverages - Tech

Diageo has acquired a taste for customized brand experiences with the purchase of Vivanda, the flavor-matching specialist behind personalized experiences at Johnnie Walker Princes Street. Vivanda own...

The Drum
July 1, 2022

Marshmello Is Dropping a Limited-Edition Coca-Cola Flavor That...
Beverages - CPG - Music

Spoiler alert: It's not marshmallow. The limited-edition Coca-Cola flavor drops July 11. Marshmello and Coca-Cola are gearing up to release the beverage giant’s first-ever flavor co-created by an a...

Billboard
June 30, 2022

bubly sparkling water Debuts Its First-Ever Mocktail, bellini ...
Beverages - CPG - Partnerships - Press Releases - Travel

PURCHASE, N.Y., June 30, 2022 /PRNewswire/ -- Today, bubly™ sparkling water announces its first-ever limited-edition mocktail—bellini bliss bubly™. Featuring the delicious tropical flavors...

Faisal Hussain
June 30, 2022

Coca-Cola on US Costa Coffee Launch: ‘The US is Poised for D...
Beverages

Coca-Cola acquired UK coffee chain Costa Coffee in 2019: and has since been expanding the brand throughout Europe. This year it’s launching in the US: where it believes it has the products, quality ...

BeverageDaily
June 28, 2022

Sapporo U.S.A. to Acquire Stone Brewing
Beverages - Press Releases

SAN FRANCISCO--(BUSINESS WIRE)--Sapporo U.S.A., maker of the number one selling Asian beer brand in the United States, and Stone Brewing, one of America’s largest and most innovative craft beer bra...

Faisal Hussain
June 27, 2022

BACARDÍ, Boi-1da and NAHMIAS Launch Music Merch for the Tech ...
Beverages - Music - Press Releases - Tech

HAMILTON, Bermuda, June 23, 2022 /PRNewswire/ -- Today, BACARDÍ Rum is proud to debut the latest evolution of Music Liberates Music, an ongoing program designed to champion underrepresented voices in...

Sasha Villalobos
June 24, 2022

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