G FUEL unlocks new powers with MY HERO ACADEMIA energy drink c...
Beverages - CPG - Press Releases - Television

NEW YORK, N.Y.— G FUEL Energy Formula, in collaboration with global anime brand Crunchyroll and My Hero Academia, announced that its super-powered My Hero Academia flavor, G FUEL Quirk, is now avail...

Tiger Schenkman
February 23, 2024

Circle K, Warner Bros. and Legendary Pictures team up to bring...
Beverages - Dining - Theatrical

CHARLOTTE, N.C.--(BUSINESS WIRE)--Circle K, a global leader in convenience and mobility, is excited to announce its epic partnership with Warner Bros. and Legendary Pictures for the highly anticipa...

Tiger Schenkman
February 15, 2024

Pressed Juicery and KidNation unite to celebrate Black History...
Beverages - Non-Profit - Press Releases - Tech

LOS ANGELES, Calif.— KidNation, a leading platform for children’s educational and entertainment content, is excited to announce a collaborative initiative with Pressed Juicery to commemorate Blac...

Tiger Schenkman
February 15, 2024

G Fuel and Atlus join forces to take on the dark hour with a P...
Beverages - Gaming - Press Releases

NEW YORK, N.Y.— G FUEL Energy Formula and ATLUS celebrate the immersive reimagining of one of the most influential role-playing games of all time, Persona 3 Reload, with G FUEL Cadenza! This energi...

Tiger Schenkman
February 14, 2024

New Smirnoff SMASH Vodka Soda brings an unexpected pickleball ...
Beverages - CPG - Press Releases - Sports

NEW YORK, Feb. 6, 2024 /PRNewswire/ -- While the world anxiously awaits Super Bowl LVIII, another fierce competition is set to take Las Vegas by storm. Smirnoff and the hip-hop superstar Saweeti...

Tiger Schenkman
February 7, 2024

Sparkling Ice Bottles taste sensation of STARBURST Candy in ne...
Beverages - CPG - Press Releases

The Sparkling Ice® brand, crafted by Talking Rain Beverage Company®, today announced the launch of Sparkling Ice® STARBURST™ – a new line of delicious Sparkling Ice flavors that capture the tas...

Nicholas Fox
February 7, 2024

PEPSI® Zero Sugar teams up with De’Von Achane to invite...
Beverages - Press Releases - Sports - Travel

PURCHASE, N.Y., Jan. 31, 2024 /PRNewswire/ -- De'Von Achane, a finalist for the Pepsi® Zero Sugar Rookie of the Year award, joins forces with NFL players Will Anderson Jr. and Quentin Johnston a...

Tiger Schenkman
January 31, 2024

Jason Momoa’s Mananalu water announces partnership with Worl...
Beverages - Press Releases - Sponsorships - Sports

WEST HOLLYWOOD, Calif.— Mananalu – actor Jason Momoa’s aluminum-bottled water brand on a mission to eliminate single-use plastics – announces their new partnership as the 2024 Official Canned...

Tiger Schenkman
January 30, 2024

NotCo announces rapid expansion of NotMilk Unsweetened Vanilla...
Beverages - CPG - Press Releases

NEW YORK, N.Y.— NotCo, the fast-growing food tech company with a first-of-its-kind patented AI technology named Giuseppe, announced increased distribution for its two newest NotMilk products – Not...

Tiger Schenkman
January 30, 2024

SodaStream unveils game-changing partnership, introducing MTN ...
Beverages - CPG - Press Releases

PURCHASE, N.Y., Jan. 17, 2024 /PRNewswire/ -- Today, SodaStream®, the world's leading sparkling water brand, is excited to bring the bold, iconic flavor of MTN DEW® to the SodaStream ...

Tiger Schenkman
January 19, 2024

G.O.A.T Fuel announces exclusive flavors with The Vitamin Shop...
Beverages - CPG - Press Releases - Retail

G.O.A.T. Fuel®, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, is excited to announce that it is partnering with The Vitamin Shoppe® as the exc...

Trent Turquand
November 3, 2023

UFC and Anheuser-Busch announce multiyear partnership
Beverages - Press Releases - Sponsorships - Sports

UFC®, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), together with Anheuser-Busch, one of America's most iconic companies, today announced a new mul...

Trent Turquand
October 30, 2023

Coca-Cola & beloved local U.S. pizzerias are offering up ...
Beverages - Dining - Press Releases

Order Up! Today, Coca-Cola announces it has teamed up with beloved local pizzerias across the United States to launch Toss In, Take Out – a traveling restaurant takeover to serve up delicious slices...

Nicholas Fox
October 17, 2023

Samuel Adams brews up scares for return of OctoberFest
Beverages - CPG - Press Releases

Fall is undoubtedly Beer Season. From tailgating to the latest fall brew flavors, the pint glass is definitely half full - never half empty - for beer lovers in autumn. So, it's understandable why 38%...

Trent Turquand
September 28, 2023

ZOA Energy launches revolutionary supplement, ZOA+ Powder
Beverages - CPG - Press Releases - Sports

ZOA Energy, the better-for-you energy drink, is introducing an unrivaled product to its impressive lineup. ZOA+ Powder – the 5-in-1 advanced formula pre-workout supplement designed to deliver maximu...

Trent Turquand
September 19, 2023

Spirit Halloween and Kung Fu Tea brew up killer costume and dr...
Beverages - CPG - Fashion - Press Releases - Retail

Spirit Halloween and Kung Fu Tea are joining forces to serve up new treats for fans – no tricks about it. The collaboration includes five exclusive costumes and a new, limited-time-only beverage ins...

Trent Turquand
September 18, 2023

Smirnoff shows up big for NFL kickoff celebrating fans with ne...
Beverages - CPG - Press Releases - Sports

Smirnoff is raising the stakes like never before this NFL season with a playbook designed to celebrate the heartbeat of the game, the fans. The World's No. 1 Vodka is taking over the 2023 season start...

Trent Turquand
September 8, 2023

Anheuser-Busch, MADD, and Uber to encourage 21+ fans to ‘...
Automotive - Beverages - Press Releases

The country's leading brewer, Anheuser-Busch, the nation's largest drunk driving victim services and advocacy nonprofit, Mothers Against Drunk Driving (MADD), and ridesharing platform, Uber, are bring...

Nicholas Fox
August 31, 2023

PepsiCo will eliminate plastic rings on beverage multipacks in...
Beverages - CPG - Press Releases

PURCHASE, N.Y., August 24, 2023 — As part of PepsiCo’s pep+ (PepsiCo Positive) sustainable packaging journey to ensure packaging never becomes waste, PepsiCo is the first beverage company to commi...

Angelina Luspo
August 28, 2023

PEPSI celebrates its historic 125th anniversary with 125-day l...
Beverages - CPG - Dining - Press Releases

On August 28, 1898 in New Bern, North Carolina, pharmacist Caleb Bradham renamed "Brad's Drink," his popular non-alcoholic digestif, "Pepsi-Cola." 125 years later, Pepsi has become one of the world's ...

Trent Turquand
August 24, 2023

G FUEL and THE WITCHER release energy drink collaboration
Beverages - CPG - Gaming - Press Releases

NEW YORK, August 23, 2023 -- Get ready for a flavor adventure like no other as Game-Changing energy drink G FUEL teams up with CD PROJEKT RED’s legendary dark-fantasy RPG video game series, The Witc...

Angelina Luspo
August 24, 2023

BACARDÍ rum named first spirits partner of the 2023 MTV Video...
Beverages - CPG - Live Entertainment - Press Releases - Television

As the First Spirits Partner of the 2023 MTV Video Music Awards, BACARDÍ rum is excited to partner with MTV and Paramount Brand Studio around the award show's celebration of 50 years of Hip Hop cultu...

Trent Turquand
August 23, 2023

Anheuser-Busch and Washington Commanders kick off new sponsors...
Beverages - CPG - Press Releases - Sports

As the 2023 NFL season kicks off, the Washington Commanders and Anheuser-Busch are proud to announce their new multi-year partnership. As part of the deal, Anheuser-Busch will become the Official Beer...

Trent Turquand
August 21, 2023

CELSIUS to bring essential energy to Major League Soccer as le...
Beverages - CPG - Press Releases - Sports

Major League Soccer (MLS) and CELSIUS®, Essential Energy, maker of its lifestyle energy drink, today announced an agreement that designates CELSIUS as the official energy drink of MLS in the U.S. thr...

Trent Turquand
August 17, 2023

Eggo collabs with Sugarlands Distilling Co. to launch brunch i...
Beverages - CPG - Press Releases

From dining al fresco on patios and roof decks to hosting at home with friends, brunch season is in full swing and so too are its signature specials: decadent food paired with creative cocktails. That...

Trent Turquand
August 16, 2023

Chobani spices up fall beverage season with new oatmilk pumpki...
Beverages - CPG - Press Releases

Chobani, a next generation food and beverage company known for its Greek Yogurt, today introduced Chobani® Oatmilk Pumpkin Spice, a rich, creamy, pumpkin spice flavored oat drink made from the goodne...

Trent Turquand
August 15, 2023

G FUEL teams with Neopets for limited-edition energy drink col...
Beverages - CPG - Press Releases

G FUEL celebrates a fantastic new era of the virtual pet game Neopets with a limited-edition collection featuring remastered G FUEL Energy Formula products, a Neopets x G FUEL Slushie Cup and collecti...

Nicholas Fox
August 11, 2023

Twisted Tea Hard Iced Tea cranks up the dial on alcohol and fu...
Beverages - CPG - Press Releases

Twisted Tea Hard Iced Tea is taking things to a whole new level as the nation's No. 1 hard iced tea brand¹ continues to give fans more ways to be a part of the Twisted Tea party than ever before. The...

Nicholas Fox
August 9, 2023

McDonald’s presents the as featured in meal
Beverages - Classic Characters - Dining - Press Releases - Streaming

From classic films and binge-worthy comedies to hit songs and anime series, McDonald's has been famously featured in entertainment for decades. Now, we're giving fans a front-row seat to a new experie...

Trent Turquand
August 9, 2023

Pepsi Zero Sugar takes the field as the “official zero o...
Beverages - CPG - Press Releases - Sports

With the kickoff to the NFL season approaching, football fans will see a lot more zeroes on the gridiron this year as players will be able to don a jersey sporting the No. 0 for the first time in NFL ...

Trent Turquand
August 9, 2023

Southern California’s Stone Brewing creates first-ever o...
Beverages - CPG - Press Releases - Sports

The University of Southern California (USC) Athletics, announces the debut of its first-ever official craft beer, Stone Fight On! Pale Ale. The beer is brewed by Stone Brewing, the Southern California...

Trent Turquand
August 8, 2023

SONIC drive-in to partner with Reese’s Book Club and don...
Beverages - Dining - Press Releases

To help teachers and students receive the classroom supplies they need for the new school year, SONIC® Drive-In is teaming up with Reese’s Book Club, a part of Reese Witherspoon’s Hello Sunshine,...

Trent Turquand
August 7, 2023

Hudson Whiskey unveils latest limited edition offering in part...
Beverages - CPG - Press Releases - Sports

FLUSHING, N.Y.— Hudson Whiskey unveils its latest limited-edition offering in partnership with the New York Mets. The New York-made duo have teamed up to release a limited edition bottling of Hudson...

Trent Turquand
August 3, 2023

The ICEE Company and Golden Corral team up to launch toothy de...
Beverages - CPG - Dining - Press Releases

ICEE fans can sink their teeth into a chilly new ICEE dessert at Golden Corral restaurants nationwide in celebration of Shark Week. Just in time for Shark Week, the limited-edition Shark Bait ICEE is...

Nicholas Fox
July 25, 2023

Coors Light tackles soccer ‘fanxiety’ ahead of Leagues Cup...
Beverages - CPG - Press Releases - Sports

Soccer fans are some of the most passionate in the world but cheering for your favorite soccer team can be stressful. The first-ever Leagues Cup, a monumental World Cup-style tournament including all ...

Sasha Villalobos
July 20, 2023

Truly Hard Seltzer launches zero gravity pop-up bar
Beverages - Branding - CPG - Press Releases

Boston Beer Company's Truly Hard Seltzer, a leader and innovator in the hard seltzer category, is taking seltzer season to new heights by launching the first-ever Zero-G drinking experience with the...

Sasha Villalobos
July 10, 2023

Pure Kick teams with JD Motorsports & Kyle Weatherman in ...
Automotive - Beverages - CPG - Press Releases - Sports

Gaffney, SC- JD Motorsports is delighted to announce that Kyle Weatherman, will be proudly supported by Pure Kick as the primary sponsor for the upcoming race, The Loop 121 Chicago Street Course, sche...

Angelina Luspo
June 28, 2023

7-Eleven refreshes Slurpee logo and cup design with ‘Anythin...
Beverages - Branding - CPG - Press Releases - Retail

Just when Slurpee® drinks couldn’t get any cooler, today, 7-Eleven, Inc. announced a fresh new look for its iconic frozen drink as part of the retailer’s new “Anything Flows™” campaign. The...

Sasha Villalobos
June 12, 2023

Michelob ULTRA becomes NBA’s first-ever global beer part...
Beverages - Branding - CPG - Press Releases - Sports

AB InBev, the world’s leading brewer, and the National Basketball Association (NBA), today announced a global expansion of its marketing partnership that will make Michelob ULTRA the exclusive and w...

Sasha Villalobos
June 6, 2023

Miller High Life and the Planters brand are “A Match Mad...
Beverages - CPG - Press Releases

Miller High Life and the maker of the Planters® brand are teaming up to toast life's simple pleasures. For more than a century, these iconic brands have been the cornerstone of good times spent toget...

Sasha Villalobos
May 10, 2023

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