What is The L.A. Office’s Corporate Membership & Ho...
Blog Post - Community - Events - Opportunities - Opportunity Blogs

Since The L.A. Office's Corporate Membership program was created in 1994, our goal hasn’t changed: Provide the tools and services that bring the brand & entertainment marketing communities toget...

Angelina Luspo
July 16, 2021

Neiman Marcus Group Will Ditch Fur
Fashion - Guest Bloggers - Non-Profit - Press Releases

Today, we are one step closer to a fur-free society now that Neiman Marcus Group, which includes retailers Neiman Marcus, Bergdorf Goodman, Last Call and Horchow, has just announced it will ...

Faisal Hussain
July 1, 2021

5 Successful Partnerships & How To Have Your Programs Fea...
CPG - Gaming - Live Entertainment - Partnership Blogs - Partnerships

For 25 years, The L.A. Office has tracked, collected, and highlighted brand and entertainment partnership success stories so you don't have to! Here are five successful partnerships we've recently fea...

Angelina Luspo
June 29, 2021

The Paywall is Down… Everyone’s a VIP!
Blog Post - Events - Jobs - Opportunities - Partnerships

Yes, you read that right! We've torn down the paywall at MarketingPartnerships.com until July 31, 2021. Everyone has access to over 25 years of partnership research, thousands of opportunities f...

Faisal Hussain
June 22, 2021

Fred Segal: Opportunities for Retail Activations & Partne...
CPG - Electronics - Fashion - Health & Beauty - Influencers

Fred Segal has brought its "L.A. Cool" to brands for over 60 years, enabling partners to capture the optimism, inclusion and love that makes it a unique staple in the retail world. The brand's Road...

Faisal Hussain
June 17, 2021

Harness 70 Years & Over 17 Million Fans with a Peanuts Pa...
Branding - CPG - Non-Profit - Online - Opportunities

Peanuts is an iconic brand and entertainment house with a 70 year history of delivering successful partnerships and connecting with 17+ million fans. The brand's latest RoadShow On-Demand, availabl...

Faisal Hussain
May 21, 2021

Crayola RoadShow On-Demand Recap
Branding - CPG - Fashion - Health & Beauty - Household

The Crayola brand is more colorful than meets the eye! Over the years, promotions and licensing have expanded the iconic brand into categories that appeal to consumers of all ages. These partnerships ...

Andrew Gormley
May 21, 2021

Strike up the Brand with a Music Marketing Partnership
CPG - Dining - Health & Beauty - Household - Influencers

Here's a look at some great marketing partnership opportunities coming from the music community! The music industry is no stranger to change, and that familiarity served it well throughout the pand...

Andrew Gormley
May 21, 2021

Harness the Power of Fun, Engaging Partnerships with PlayMonst...
CPG - Dining - Opportunity Blogs - Partnership Blogs - Streaming

PlayMonster is all about fun. They champion the power of play by creating quality toys and games for children, adults and families. The secret behind PlayMonster's successes are the right partnerships...

Faisal Hussain
May 18, 2021

Shovel Knight | Arby’s
Brand News - Community - Dining - Entertainment - Gaming

Yacht Club Games partnered with Arby's on a promotion celebrating the game SHOVEL KNIGHT. The promotion consisted of Yacht Club Games collaborating with Arby's to bring SHOVEL KNIGHT to Arby's kids...

Shovel Knight | Arby's
May 17, 2021

Brand Opportunities: Non-Profit Marketing Partnerships
Non-Profit - Opportunity Blogs - Partnership Blogs

Brands continue to find success when they partner with nonprofit organizations... here's a look at some marketing opportunities and partnerships from the Non-Profit Gallery on MarketingPartnerships.co...

Andrew Gormley
May 17, 2021

Brand Opportunities: Toy Marketing Partnerships
CPG - Opportunity Blogs - Partnership Blogs - Retail - Toys

With toy products consistently being updated and the retail landscape having shifted considerably, one reliable constant in the toy category has been intense customer demand. This demand for engag...

Andrew Gormley
May 15, 2021

Brand Opportunities for Gaming Marketing Partnerships
Esports - Gaming - Opportunity Blogs - Partnership Blogs

Start planning your next marketing partnership with opportunities from the gaming world! While many industries were disrupted by the pandemic, the gaming category was able to experience success as ...

Andrew Gormley
May 12, 2021

Engage with Millions of Kids & Parents by Partnering with...
Online - Opportunity Blogs - Streaming - Video

GoNoodle engages 16 million+ kids every month with movement and mindfulness videos created by child development experts that are available for free at school, home, and everywhere kids are—GoNoodle ...

Faisal Hussain
May 11, 2021

New Television Marketing Opportunities For Your Brand
Automotive - Beverages - CPG - Dining - Health & Beauty

Start planning your next partnership with television marketing opportunities! Television marketing opportunities have only taken on an increased role in people's lives with everyone confined to the...

Andrew Gormley
May 10, 2021

New Movie Marketing Opportunities For Your Brand
Opportunity Blogs - Partnership Blogs

Start planning your next partnership with movie marketing opportunities! Theatrical marketing campaigns and partnerships, borne out of movie marketing opportunities, met significant challenges thro...

Andrew Gormley
May 7, 2021

Create Memorable Experiences with a Pinot’s Palette Part...
Attractions - Live Entertainment - Opportunity Blogs - Retail

Pinot's Palette, together with its Little Brushes sub-brand, bring exciting new partnership potential for entertainment companies, brands, sports entities and more! The brand's latest RoadShow On-D...

Faisal Hussain
April 14, 2021

Reach Over 65 Million People by Partnering with YMCA of the US...
Events - Non-Profit - Special Event Blogs

The Y has a long and storied history and reaches over 65 million people worldwide each year! The organization's latest RoadShow On-Demand, available to watch for free on MarketingPartnerships.com, ...

Faisal Hussain
April 13, 2021

Engage a Dedicated Consumer Base with Crayola Partnerships
Attractions - CPG - Gaming - Health & Beauty - Opportunities

Crayola is synonymous with crayons, but the brand is so much more! From experiences to product partnerships (makeup, cereal) to innovations, this partnership- and promotion-friendly brand delivers a d...

Faisal Hussain
April 9, 2021

Brands Bought Back April Fools—Check Out What You Missed
Branding - CPG - Dining - Electronics - Health & Beauty

Lost in the madness of 2020 were the April Fool's Day pranks that brands brought to life each year. But as the world starts to turn the corner on the pandemic, the jokes came back on April 1st...

Faisal Hussain
April 5, 2021

Movie Partnership Showcase: Disney x Roseshire
Partnership Blogs - Retail - Streaming - Theatrical

Today’s Marketing Partnerships Showcase features a blossoming movie partnership that brings beloved Disney characters and rose arrangements together! Disney partnered with luxury rose delivery s...

Andrew Gormley
March 31, 2021

Happy Passover from The L.A. Office!
Blog Post - People

In this non-traditional year, the team at The L.A. Office and LastCall.news, wants to wish you a happy, safe and enjoyable Passover.

Mitch Litvak
March 26, 2021

Music Partnership Showcase: Disney Music Group & Party Ci...
Household - Music - Partnership Blogs - Retail

Today’s Marketing Partnerships Showcase features a music partnership that brings family fun and celebration together in classic Disney fashion. Disney Music Group came together with Party City fo...

Andrew Gormley
March 24, 2021

PlayMonster RoadShow On-Demand Recap
Opportunity Blogs - Partnership Blogs - Toys

The secret behind PlayMonster's successes are the right partnerships that harness the power of play! PlayMonster is all about fun. They champion the power of play by creating quality toys and games...

Andrew Gormley
March 22, 2021

Gaming Partnerships Showcase: Nintendo & Starlight Childr...
Electronics - Gaming - Non-Profit - Partnership Blogs

Today’s Partnerships Showcase features a gaming partnership that levels up your heart with the power that video games can bring to children in the non-profit world. Nintendo of America partnered ...

Andrew Gormley
March 16, 2021

CPG Partnerships Showcase: Crayola x Kellogg’s
CPG - Partnership Blogs - Toys

Today’s CPG Partnerships Showcase features an exciting partnership that colors in the creativity of breakfast! Crayola collaborated with Kellogg's on an exciting CPG partnership that launched a c...

Andrew Gormley
March 15, 2021

Music Partnership Showcase: Universal Music Group x LEGO
Gaming - Music - Partnership Blogs - Tech - Toys

Today’s Marketing Partnerships Showcase features a tech and music partnership that is centered on expanding children's creativity and innovation around music. Universal Music Group collaborated w...

Andrew Gormley
March 4, 2021

Music Partnership Showcase: Kidz Bop x Masked Dancer
Music - Partnership Blogs - Television

The following Marketing Partnerships Showcase features a television and music partnership that promotes kids being active and a new TV show! Kidz Bop with Fox Broadcasting Company formed a TV and m...

Andrew Gormley
March 2, 2021

Marketing Partnerships Showcase: The Humane Society of the Uni...
Fashion - Non-Profit - Partnership Blogs - Partnerships

Today’s Marketing Partnerships Showcase emphasizes a socially responsible lifestyle with a nonprofit partnership between The Humane Society and Lokai. Program Specifics: Each year, the Hum...

Andrew Gormley
March 1, 2021

Marketing Tools & Tactics They Don’t Teach You In Schoo...
CPG - Events - Retail - Special Event Blogs

This Week's Industry Insights at Home Spotlight with Ferrara Candy While my classroom education has done a great job teaching me the basics of marketing and promotions, the Industry Insights at Hom...

Andrew Gormley
February 26, 2021

Partnership Marketing Showcase: WW (Weight Watchers) & Th...
Health & Beauty - Partnership Blogs - Retail

Today's Marketing Partnerships Showcase features a program that was a natural fit for both partners, with The Vitamin Shoppe harnessing WW's staggering membership and deep consumer loyalty. The Vi...

Faisal Hussain
February 26, 2021

Jumping into Ferrara’s Industry Insights at Home Session
Agency - CPG - Guest Bloggers

The following is a running narrative from Cynthia Hill, Principal at ZakHill Group and covers Ferrara Candy Company's recent Industry Insights at Home session. If you missed it, you can watch this ses...

Cynthia Hill, zakHill Group
February 24, 2021

How Brands Use TikTok to Connect w/ Gen Z: White Paper
Agency - Guest Bloggers - Online - Opportunity Blogs - Tech

White papers bring expert knowledge to the masses, informing readers about complex issues through proprietary data acquisition, analytics, and more. Today, The Marketing Store presents their white...

Faisal Hussain
February 24, 2021

Industry Insights at Home featuring Ashley HomeStore
Household - Special Event Blogs

Dive into the $120+ billion home furnishings industry with Ashley HomeStore. Dan Stack, VP of National Accounts & Strategic Partnerships, will discuss the industry and partnership opportunities wi...

Faisal Hussain
February 17, 2021

The Perfect Match: What Brands Should Look Out for in an Influ...
Influencers - Opportunity Blogs

The past year has transformed a number of industries, and although the influencer marketing industry has continued to flourish, it hasn’t been without its changes and adaptations. And over t...

Marketing Technology Insights
February 12, 2021

How a Beans-on-Toast Tweet Brought Brands Together
Blog Post - Branding - CPG - Online

Weetabix, for the unfamiliar, is a "whole-grain wheat breakfast cereal" that "comes in the form of palm-sized rounded rectangle-shaped biscuits." For the purpose of this post, that's about all you nee...

Faisal Hussain
February 10, 2021

Live from the Super Bowl Fan Experience
Attractions - Live Entertainment - Special Event Blogs - Sports

Behind the Scenes Leading up to the Big Game My name is Andrew Gormley and I am The L.A. Office's spring 2021 intern, working specifically on the MarketingPartnership.com Student site and membershi...

Andrew Gormley
February 10, 2021

Our Team’s Favorite Super Bowl Ads
Listicles - Special Event Blogs - Sports - Television

Well, the game itself may not have been as riveting as many had hoped, with the Tampa Bay Buccaneers making quick work of dispatching the Kansas City Chiefs on their way to an emphatic 31-9 Super Bowl...

Faisal Hussain
February 9, 2021

Blizzard® Entertainment’s Global Community to Gather Virtua...
Blog Post - Esports - Gaming - Press Releases

Hear the latest Blizzard game news at the all-online gaming event and community celebration, available to watch entirely FREE on BlizzCon.com Commemorate 30 years of gaming, and adventures yet ...

Mitch Litvak
February 4, 2021

Industry Insights at Home featuring Ferrara Candy Co.
CPG - Events - Special Event Blogs

Industry Insights are back with our sweetest session yet… Candy and Sweet Snacks! As one of the most partnership-friendly categories around, we’ll hear about the business, activities and opportuni...

Faisal Hussain
February 3, 2021

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