EU Rules To Force USB-C Chargers For All Phones
Electronics

Manufacturers will be forced to create a universal charging solution for phones and small electronic devices, under a new rule proposed by the European Commission (EC). The aim is to reduce waste by ...


September 24, 2021

Impossible Foods Debuts a Plant-Based Pork for Those Who’...
Branding

Impossible Foods, continuing to expand its product lineup and trying to leapfrog other plant-based competitors, is launching faux pork in the U.S., just weeks after debuting its first chicken-less pou...

Adweek
September 24, 2021

BAND-AID’s OURTONE Launch Kicks Off Partnerships Benefit...
Health & Beauty

BAND-AID Brand used the launch of OURTONE, which offers bandages to match a more diverse array of skin colors, to connect more deeply and support the work and equity of Black nurses across the US. As...

Sustainable Brands
September 24, 2021

Kiehl’s Partners With TikTok Star Tinx on Its First TikT...
Health & Beauty - Influencers

Kiehl’s has partnered with Christina Najjar, known as “Tinx,” on its first partnership with a content creator from TikTok. The goal is to drive the 170-year-old brand’s modernization and reach...

Glossy
September 24, 2021

Megan Thee Stallion is the Star of Nike’s Latest Campaig...
Fashion - Music

A successful tactic that Nike (NYSE:NKE -6.03%) uses to drive energy behind its brand is through collaborations and partnerships with some of the biggest cultural icons of our time, especially those w...

HypeBeast
September 24, 2021

Lululemon Named Official Canadian Outfitter for Next Four Olym...
Fashion - Sports

Lululemon will be officially heading to the Olympics. The Canadian Olympic and Paralympic Committees announced Thursday a partnership with the Canadian clothing brand Lululemon, making it the country...

DailyHive
September 24, 2021

Blake Lively, Actor and Teetotaler, Debuts a Line of Mixers to...
Beverages - Sponsorships

The 34-year-old actress recently launched her own line of non-alcoholic, sparkling mixers, Betty Buzz. The low-calorie fizzy mixers were three years in the making and are made with real juice, natural...

Adweek
September 24, 2021

LG And Tennessee Titans Kick Off Multi-Year Partnership To Cel...
Electronics - Sponsorships - Sports

NASHVILLE, Tenn., Sept. 23, 2021 /PRNewswire/ -- LG Electronics USA has launched a multi-year strategic partnership with the Tennessee Titans to develop community programming and e...

Nicholas Fox
September 24, 2021

Mastercard and Jennifer Hudson Partner to Celebrate Black Wome...
Finance - Partnerships - Press Releases - Retail - Theatrical

PURCHASE, N.Y.--(BUSINESS WIRE)--In honor of Black Business Month, Mastercard is announcing a series of celebratory events in partnership with Mastercard ambassador, Jennifer Hudson, to acknowledge an...

Faisal Hussain
September 23, 2021

Girl Scouts and Hasbro’s MY LITTLE PONY Promote Friendsh...
CPG - Non-Profit - Partnerships - Press Releases - Streaming

NEW YORK, Sept. 21, 2021 /PRNewswire/ -- Girl Scouts of the USA (GSUSA) and Hasbro Inc. are joining forces to recognize the power of friendship and inclusivity. Together, the two brands develop...

Faisal Hussain
September 23, 2021

Brands Are Scrambling to Get Onto Roblox. Is It Worth It?
Branding - Gaming

In a world where audiences are constantly fragmenting, the prospect of getting in front of 48.2 million people on any given day is appealing, to put it mildly. That’s why so many brands are flockin...

Adweek
September 23, 2021

Sweetgreen, YouTube Star Valkyrae Inspiring Healthy Eaters
Dining - Health & Beauty - Influencers

The two are partnering again to help the Youtube gamer reach her goal of balancing health with gaming, while educating and inspiring other young gamers around the importance of healthy eating. Valkyra...

Fast Casual
September 23, 2021

Madewell & thredUP Open Secondhand Pop-Up Shop
Fashion - Retail

ThredUp is taking shopping full circle — literally. On Thursday, the online consignment and thrift store launched an in-person pop-up shop in partnership with Madewell that’s stocked entirely with...

Footwear News
September 23, 2021

The Forever 21 x Hot Wheels Collection is Now Available
Fashion

Fast fashion retailer Forever 21 has teamed up with toy car brand Hot Wheels for an extensive collection of stylish and comfy clothing. Simply called F21 x Hot Wheels, the collaboration features a wid...

GEEKSPIN
September 23, 2021

ColourPop’s Hocus Pocus Collection Is Back — Just in T...
Health & Beauty

It may not have been gone 300 years, but ColourPop's limited-edition Hocus Pocus collection shall be back with plenty of time to practice some hexy looks before Halloween. That's right: the affordable...

PopSugar
September 23, 2021

The Halo-Themed Xbox Series X & PS5 Are Now Available Thr...
Branding - Gaming

Walmart is hosting a big console restock event today, September 23rd, at 12PM ET / 9AM PT. It’s going to have the PS5 consoles, along with the standard Xbox Series X and the limited edition Halo Inf...

The Verge
September 23, 2021

Keep the Fun, Protect the Planet: Happy Meal Toys Go More Sust...
Dining - Press Releases - Toys

For more than 40 years, kids and families have delighted in Happy Meals for delicious food and great fun. Many of us have fond memories of playtime fueled by a toy found inside that magical box. Toda...

Faisal Hussain
September 23, 2021

Barstool Sports Expands Into Food Delivery with Barstool Bites
CPG - Dining - Sports - Streaming

Barstool Sports has made its entrée into the world of food. The publisher is pushing into the CPG and food-delivery industries, as well as launching the “World Cup of women’s hockey,” the Bars...

Adweek
September 23, 2021

Calm App Taps Hasbro & P!nk For New Kids Section
Podcasts - Streaming - Tech

Mindfulness app Calm has launched a dedicated kids section filled with lullabies, bedtime stories and guided meditations to meet a growing demand from parents for content that improves the mental heal...

Kidscreen
September 23, 2021

Bed Bath & Beyond And DoorDash Expand Partnership For Nat...
Household - Partnerships - Press Releases - Retail - Tech

UNION, N.J., Sept. 22, 2021 /PRNewswire/ -- Bed Bath & Beyond® (Nasdaq: BBBY) today announced a partnership with DoorDash (NYSE: DASH), the nation's leading last-mile logistics platform, to o...

Faisal Hussain
September 23, 2021

Burger King’s NFT Strategy Matures Beyond Stunts Toward ...
Dining - Finance - Tech

Burger King partnered with nonfungible token (NFT) marketplace Sweet on a set-completion game that aims to elevate the technology from digital art-based marketing stunt into a tool for consumer engage...

RestaurantDive
September 23, 2021

John Legend on His New Sperry Footwear Collection, Voting Righ...
Fashion - Music

EGOT musician and activist John Legend is now officially a shoe designer. The Voice coach and his longtime stylist, Dave Thomas, have teamed with Sperry on a collection of men’s footwear, which land...

The Hollywood Reporter
September 23, 2021

Hair Brand Insert Name Here x Hello Kitty’s Galaxy-Theme...
Health & Beauty

Haircare brand Insert Name Here and Hello Kitty have come together to create a space-inspired collection comprised of various hair styling products. From the packaging to the heat styling tool, the it...

Hypebae
September 23, 2021

Albertsons Teams Up With Pinterest to Bring Technology Into Me...
Sponsorships

The latest strategic addition to Albertsons Cos.’ thriving grocery e-commerce business has the food retailer partnering with Pinterest, a leading platform for food discovery and inspiration, to driv...

Ad Week
September 23, 2021

Pumpkin Spice Seltzers, Cereal and Ramen: The Fall Flavor is b...
Beverages - CPG - Dining - Fashion - Health & Beauty

Pumpkin spice lattes and donuts are all well and good, but does the arrival of fall mean everything has to be pumped up with pumpkin? Yes, apparently it does. How else to explain grocery store aisle...

USA Today
September 22, 2021

Adult Swim Partners with Carl’s Jr. & Hardee’...
Dining - Television

Adult Swim teamed up with Carl’s Jr. and Hardee’s to concoct a brand new Hot Honey menu along with three marathons worth of fan-favorite shows. Both fast-food burger chains are offering three new...

HypeBeast
September 22, 2021

Michael Kors Unveils Exclusive MKC x 007 Capsule, Campaign
Fashion - Theatrical

Michael Kors has met his match. Kors is partnering with the 007 film franchise and their 25th James Bond film, “No Time to Die,” introducing a limited-edition capsule collection featuring the Mic...

WWD
September 22, 2021

Dick’s Sporting Goods Will Soon be the Largest National Reta...
Retail - Sports

Dick’s Sporting Goods is now an official marketing partner of the WNBA. The league announced in a statement that the retailer signed a multiyear agreement to become an official marketing partner, b...

Footwear News
September 22, 2021

Amateur Esports Platform PlayVS Partners with Special Olympics
Non-Profit - Sponsorships

Set to begin this fall, PlayVS will serve as the official high school esports league operator in the U.S. for Special Olympics Unified esports. The initiative will focus on growing the programme, whic...

Esport Insider
September 22, 2021

Kylie Jenner’s Clean Baby Care Line Is Almost Here
Health & Beauty - Influencers

Kylie Baby is coming soon. On Tuesday, Kylie Jenner announced on Instagram that her beauty company, Kylie Cosmetics, is launching a baby care line called Kylie Baby on Sept. 28. The line will offer c...

Yahoo Life
September 22, 2021

Ford Partners With, Invests $50M In Redwood Materials, Tesla C...
Automotive - Sponsorships

Ford Motor Co. is partnering with and investing $50 million into a battery recycling startup led by a Tesla co-founder as the Dearborn automaker works to shore up its battery supply chain for a forthc...

The Detroit News
September 22, 2021

Bibbidi Bobbidi Boo: Sigma Beauty Is Launching a Magical Disne...
Health & Beauty

If you've ever dreamed of being a Disney princess, now's your chance to make it happen. Sigma Beauty is launching a Disney Cinderella Collection, and it's the next best thing to a fairy godmother. The...

Popsugar
September 22, 2021

Albertsons Companies Becomes First National Grocer to Launch S...
Partnerships - Press Releases - Retail - Tech

REDWOOD CITY, Calif., Sept. 22, 2021 /PRNewswire/ -- Firework, the short-form video platform designed to bring a shoppable, livestream video experience to any website, today announced a new partner...

Faisal Hussain
September 22, 2021

Claire’s Launches Cdrop Subscription Service
Fashion - Press Releases - Retail

HOFFMAN ESTATES, Ill., Sept. 22, 2021 /PRNewswire/ -- Something amazing is about to drop! Global fashion brand Claire's Stores, Inc. announced today the launch of Cdrop, the brand's fir...

Faisal Hussain
September 22, 2021

Sparkling Ice Launches New Colorful Clothing Collection for Re...
Beverages - Fashion

Talking Rain Beverage Company, the maker of Sparkling Ice beverages, is excited to announce its first-ever apparel line, available exclusively through its interactive shopper rewards program, Sparklin...

BevNET
September 22, 2021

Spend Halloween at The Sweetest Place on Earth – Living ...
Attractions - CPG - Press Releases - Television

HERSHEY, Pa., September 22, 2021 /PRNewswire/ --The Sweetest Place on Earth, Hershey, Pa., is the star of the show this Halloween season, bringing extra sweet fun to families nationwide. Chocolate...

Faisal Hussain
September 22, 2021

Emma Raducanu Becomes Tiffany’s Brand Ambassador
Influencers - Sponsorships - Sports

British tennis star Emma Raducanu has become a brand ambassador of US luxury jewellery brand Tiffany & Co. Raducanu made history earlier this month by becoming the first qualifier to ever win the ...

Sports Pro Media
September 22, 2021

Microsoft Surface event recap: Surface Laptop Studio, Surface ...
Tech

Microsoft's been a busy tech giant lately. Not only is the company working on Windows 11, which makes its debut on Oct. 5, but it's got a ton of hardware in the works powered by that new operating sys...

Tom's Guide
September 22, 2021

Wetzel’s Pretzels Puts The Pedal To The Metal With Phillips ...
Dining

Wetzel’s Pretzels (Wetzel’s), announced today it is offering a unique franchise opportunity with the Phillips 66 family of brands. Skilled operators will now have the opportunity to open a hot, fr...

NRN
September 21, 2021

TimTheTatman Joins Complexity Gaming As Part Owner
Gaming - Sponsorships

North American esports organisation Complexity Gaming announced that Timothy Betar, aka TimTheTatman is now a brand partner and part owner. Per a release, Betar will bring ‘immediate revenue opportu...

Esports Insider
September 21, 2021

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.