Lincoln to Release First EV in 2022, Electrify Entire Lineup b...
Automotive - Tech

Details about the automaker's first BEV are scant, although we know it's being unveiled as part of the Lincoln brand's 100th anniversary. There are plenty more coming, too, as the luxury marque foreca...

The Drive
June 16, 2021

Uber Gets in the Car Rental Space
Automotive - Online - Tech

The car rental program, called Uber Rent, will offer in-app bookings from brands like Avis and Hertz, according to Uber. Prices will be set by the rental companies, Uber said, and it will take a cut o...

CNN
June 16, 2021

Volkswagen Targets Pinterest Auto Shoppers with Virtual Test D...
Automotive - Online

Volkswagen is taking a virtual approach toward marketing its new ID.4 SUV, the car brand's first all-electric addition to an increasingly carbon-conscious industry. The number of auto brands offering ...

MarketingDive
June 15, 2021

FedEx Partners with Nuro on Autonomous Delivery
Automotive - Tech

FedEx is expanding its robotics testing to include one of the bigger names in autonomous delivery. The company has struck a multi-year deal with Nuro to test its self-driving delivery vehicles, includ...

Engadget
June 15, 2021

Heinz, Burger King Reward Waze Users Driving at the Speed of K...
Automotive - CPG - Tech

Heinz is partnering with Burger King and navigation app Waze to dish out free ketchup and Impossible Whoppers to Canadians stuck in summer traffic who are driving at the same speed as its slow-pouring...

Marketing DIve
June 11, 2021

LEGO Built a Life-Size Lamborghini Sián Out of 400,000 Pieces
Automotive - Toys

LEGO has built several replicas of cars, but in creating the Lamborghini Sián FKP 37, the company tried a lot of new things. According to a report from Geeky Gadgets, this was the first time that hex...

Entrepreneur
June 11, 2021

Telsa to Launch New Model S to Compete with Benz, Porsche
Automotive

Tesla will deliver a high-performance version of its Model S, aiming to reignite interest in the nearly decade-old sedan and fend off rivals such as Porsche, Mercedes-Benz and Lucid Motors in the luxu...

CNBC
June 10, 2021

Kia Motors Renews Partnership with Rogue Esports
Automotive - Esports

North American esports organisation Rogue has announced it has renewed its partnership with car manufacturer Kia Motors. The renewal will see the two parties continue collaborating on a range of cont...

Esports Insider
June 10, 2021

Pet Supplies Plus Teams with Ziebart for Road Trip Season
Automotive - Pets

Pet Supplies Plus and Ziebart, a Troy, Mich.-based company that provides automotive appearance and protection services, have teamed up to launch #CoPilotPets, a campaign to promote pet safety and car ...

Pet Product News
June 10, 2021

2022 Ford Maverick Debuts
Automotive

Ford is betting big on its ability to change Americans' driving habits, introducing a compact pickup with a nameplate revived from its past. The automaker revealed the 2022 Ford Maverick on Tuesday a...

USA Today
June 9, 2021

GM Partners with Alzheimer’s Assoc.; Brings OnStar to No...
Automotive - Non-Profit - Tech

OnStar has pledged to donate $1 to the Alzheimer's Association for every download of OnStar Guardian, starting in June. Guardian was launched in June 2020 and GM is making its Guardian phone app avai...

Forbes
June 8, 2021

Tesla is Exploring a Restaurant Concept
Automotive - Dining - Retail

Tesla drivers may soon have a new way to multitask while charging their vehicles. The Palo Alto, Calif.-based electric vehicle automaker filed a trademark application last week under restaurant servi...

Commercial Observer
June 4, 2021

Antebellum | Lexus
Automotive - Partnerships - Streaming - Theatrical

Lionsgate partnered with Lexus on a promotion celebrating the release of ANTEBELLUM.  Due to the COVID-19 pandemic, a traditional premiere was out of the question for ANTEBELLUM but Lionsgate ...

Lionsgate | Lexus
June 3, 2021

7-Eleven to Install EV Fast Chargers at 250 N.A. Stores
Automotive

Convenience retailer 7-Eleven plans to put at least 500 electric vehicle fast chargers at 250 stores across the U.S. and Canada by the end of 2022. That's up from 22 existing charging stations the ch...

Automotive News
June 1, 2021

Nissan, Suzuki & Mitsubishi to Halt Car Production Due to...
Automotive - Tech

Since 2020, the automotive industry has suffered from a lack of semiconductors for the chips required by vehicle electrical systems. Faced with such a shortage of components , the companies Nissan , S...

Entrepreneur
May 26, 2021

Electric Popemobile Will be Made by Fisker
Automotive

Fisker has agreed to make a modified version of its upcoming electric SUV, the Ocean, as a special one-off popemobile. It's not the Holy See's first excursion in sustainable travel, after he last year...

The Drive
May 21, 2021

Ford’s Electric F-150 is Designed to Convince Truck Drivers ...
Automotive

For the last 39 years, the Ford F-150 truck has been the best-selling vehicle in the United States. When the company launched the first model in 1975, in the wake of an oil crisis, it didn’t have th...

Fast Company
May 21, 2021

Lexus Promises First Battery-Electric Vehicle by 2022
Automotive

Toyota and Lexus have been criticized for being late to the battery-electric vehicle game, while other companies have been pouring billions of dollars into their development. Instead, Toyota and Lexus...

CNET
May 20, 2021

Macy’s Flower Show | Sinclair Oil
Attractions - Automotive - Live Entertainment - Partnerships - Retail

Macy's collaborated with Sinclair Oil to present the 2021 MACY'S FLOWER SHOW. The partnership consisted of Macy's working with Sinclair to integrate Sinclair Oil into the 2021 MACY'S FLOWER SHOW. ...

Macy's
May 19, 2021

Pottery Barn & Airstream Partner on Luxury Decor
Automotive - Household - Retail - Travel

Outfitting a new (or used) Airstream trailer just got easier with a new collection of decor items from home-goods retailer Pottery Barn. The collection of goods includes custom-fitted organic-cotton ...

Car and Criver
May 14, 2021

New Television Marketing Opportunities For Your Brand
Automotive - Beverages - CPG - Dining - Health & Beauty

Start planning your next partnership with television marketing opportunities! Television marketing opportunities have only taken on an increased role in people's lives with everyone confined to the...

Andrew Gormley
May 10, 2021

Ford is Bringing the Lightning Badge Back
Automotive - Branding

A Ford planning document to confirm that the F-150 Lightning name returning to the Ford lineup. But it won't be a traditional sporty, street-focused edition of the F-150 pickup. Instead, "Lightning" w...

Gear Patrol
May 6, 2021

Nascar Launches Rocket League Partnership
Automotive - Gaming - Sports

Deal marks first in Rocket League to feature commercial partners. Nine Nascar teams will feature in the series' fan pack, and the partnership is part of Nascar's drive to engage younger audiences. Th...

SportsPro Media
May 4, 2021

Hyundai “Questions Everything” in New 2022 Tucson ...
Automotive - Influencers

Asking questions is at the heart of making things great, and Hyundai is tapping into this mindset for its creative marketing campaign for the all-new 2022 Tucson. It's announcing a fully integrated m...

Business Insider
May 3, 2021

Hyundai and National Geographic Launch “Outside Academy&...
Automotive - Tech

Hyundai Motor America and National Geographic are joining forces to create "Outside Academy," educational augmented reality (AR) experiences that empower families to explore iconic national parks, whi...

Business Insider
April 30, 2021

Domino’s is Bringing Back This 1980s Mascot
Automotive - Dining - Tech

Domino's Pizza is bringing back the Noid, its popular mascot from the 1980s — with a techy twist. For those who don't remember the hair band decade, the Noid was a bunny-suited "antihero" that appe...

CNN Business
April 26, 2021

NASCAR Forms Partnership With Boys & Girls Clubs of Ameri...
Automotive - Branding - Sports

NASCAR has formed a multi-year partnership with the Boys & Girls Clubs of America to support the nonprofit’s mission of enabling and enriching the lives of young people, the sanctioning body ann...

NBC Sports
April 26, 2021

Netflix to Produce Bubba Wallace Docuseries
Automotive - Sports - Streaming

Entertainment streaming giant Netflix is set to produce a documentary following Nascar Cup Series driver Bubba Wallace. The series will follow Wallace's first season in the championship with the 23XI...

Sports Pro Media
April 23, 2021

Honda Will Phase Out Gas-Powered Cars by 2040
Automotive

Honda said it will stop selling gas-powered vehicles by 2040. The automaker expects 40 percent of its sales globally to be comprised of battery-electric and fuel-cell vehicles by 2030, followed by 80 ...

The Verge
April 23, 2021

CarMax | Dunkin’
Automotive - Beverages - CPG - Dining - Partnerships

CarMax partnered with Dunkin' on an exciting promotion celebrating service from CarMax that allowed customers to test drive a car for 24 hours.

CarMax | Dunkin'
April 21, 2021

Nascar to Bring A.I.Fan Engagement and Safety to Tracks with S...
Automotive - Sports - Tech

Artificial intelligence company Satisfi Labs has partnered with US stock car racing series Nascar and its racetracks to enable its Answer Engine platform engage with fans throughout the season. Throu...

Sport Business
April 20, 2021

Domino’s Begins Driverless Delivery Test with Nuro in Ho...
Automotive - Tech

Domino's has officially begun testing autonomous pizza delivery with Nuro, a self-driving delivery company, in Houston this week, according to a press release. Select diners who place delivery orders ...

Restaurant Dive
April 14, 2021

CarMax Touts 24-Hour Test Drives with Dunkin’ Detour
Automotive - Beverages - Branding

CarMax partnered with coffee chain Dunkin' to promote a new service that gives customers 24 hours to test drive a car. As part of its "Doin' Donuts" campaign, the used-car dealer is offering $10 gift ...

Marketing Dive
April 13, 2021

Uber & Lyft Have a Costly Driver Shortage Problem
Automotive - Finance

Uber and Lyft have a driver shortage problem. With the number of US-based drivers for both apps down around 40 percent, the two companies are pledging to spend hundreds of millions of dollars to lure ...

The Verge
April 8, 2021

Amazon Music Now has a Car Mode for Easier Use While Driving
Automotive - Music - Tech

The Amazon Music mobile app is getting a new feature to make it a little bit easier to use while driving. Car Mode is a simplified version of Amazon Music’s interface, featuring larger buttons, sugg...

The Verge
April 8, 2021

Tim Cook Drops Hints on Apple’s Car Plans, Thoughts on Elon ...
Automotive - Tech

Apple CEO Tim Cook hinted toward the company’s work in autonomous vehicles, following rumors that the company was in talks to develop its own car. Apple has long been expected to get into the auto ...

CNBC
April 6, 2021

Indy500 Testing Lands on Peacock as NBC Builds Out IndyCar Cov...
Automotive - Sports - Streaming

IndyCar has announced that NBCUniversal's streaming platform Peacock will exclusively air the Indianapolis500 tests as part of the platform's content plan for the American single-seater series. The t...

Sports Pro Media
April 6, 2021

Photos: See Fiat’s ‘Hey Google’ Family of Ca...
Automotive - Electronics

Tech companies like Google have been putting their technology in cars for years, but a new collaboration marks the first time drivers will be able to motor around in an actual Google-branded car. Fia...

CNBC
April 5, 2021

CarMax Ads Call Attention to Gender Bias in Sports
Automotive - Sports

A series of CarMax advertisements featuring WNBA superstar Sue Bird, which recently went viral on social media, uses humor and misdirection to elevate female athletes who have faced decades of underre...

CNBC
April 2, 2021

CarMax to Acquire Full Ownership of Edmunds
Automotive

The deal for CarMax to acquire full ownership of Edmunds is expected to close in June, with a “purchase price that implies an enterprise value of $404 million, inclusive of CarMax’s initial invest...

Auto Remarketing
April 1, 2021

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