Jeep Brand Marks 19 Years As Official Automotive Sponsor of X ...
Automotive - Press Releases - Sports

The Jeep® brand returns to Aspen's Buttermilk Mountain as the exclusive automotive sponsor of the X Games. "Jeep® Presents: X Games Aspen Best in Snow" title to be awarded to one X Games athlete on ...

Nicholas Fox
January 21, 2022

T-Mobile Buys Octopus, Ad Network Focused on Uber, Lyft, Ride-...
Automotive - Branding - Tech - Travel

T-Mobile acquired Octopus Interactive, a national network of interactive video screens in the vehicles of ride-share providers like Uber and Lyft. T-Mobile, (TMUS) - Get T-Mobile US, Inc. Report exp...

The Street
January 14, 2022

Lexus Takes On Mission To Save The World In ‘Moonfall...
Automotive - Press Releases - Theatrical

PLANO, Texas, Jan. 14, 2022 /PRNewswire/ -- Buckle up and brace yourself for the ride of a lifetime. Lexus is taking on yet another exciting role as Lionsgate's official automotive partner on the epic...

Nicholas Fox
January 14, 2022

8 Things Marketers Should Know From CES 2022
Automotive - Electronics - Gaming - Health & Beauty - Influencers

Here’s an at-a-glance list of all the announcements that matter the most to marketers (and a few future trends to keep an eye on). As usual, while mobile phones had a presence at CES 2022, the event...

The Drum
January 10, 2022

Mercedes-Benz Partners with AMSilk to Present a Sustainable Bi...
Automotive - Press Releases

MUNICH, Jan. 3, 2022 /PRNewswire/ -- AMSilk GmbH ("AMSilk"), a world leader in supplying innovative high-performance bio-based silk materials, today announces that it has entered a partnership with Me...

Nicholas Fox
January 3, 2022

Justin Bieber & Vespa Announce 2022 Collaboration
Automotive - Music

At just 27 years old, Justin Bieber has not only made names in the music industry but also in fashion and recently, food and beverage. Following his latest collaborations with Balenciaga and Tim Horto...

HypeBeast
December 22, 2021

Hyundai’s New Four-Wheeled Robot Is Designed To Carry Anythi...
Automotive - Tech

South Korean automaker Hyundai is used to making machines that move, but the company is now tackling the problem of mobility on a much smaller scale than usual. Instead of new cars, it’s announced a...

The Verge
December 16, 2021

Harley-Davidson’s Electric Motorcycle Brand LiveWire Is Merg...
Automotive

LiveWire, the electric motorcycle company spun out of Harley-Davidson, is going public by merging with a special acquisition company, or SPAC. The transaction will net LiveWire approximately $545 mill...

The Verge
December 13, 2021

Why Pizza Hut, eos, Jif, and VW Are Among the Brands TikTok Ca...
Automotive - CPG - Dining - Health & Beauty - Online

While the Culture Drivers list features a diverse set of brands, from beauty and fast food to banking, Hernandez says that what they all have in common is their tolerance for risk, their ability to ac...

Fast Company
December 6, 2021

Radio Flyer Expands Partnership with Tesla to Launch Cyberquad...
Automotive - Partnerships - Press Releases - Toys

CHICAGO, Dec. 2, 2021 /PRNewswire/ -- Iconic little red wagon-maker, Radio Flyer and sustainable auto titan, Tesla are reuniting to introduce an electric all-terrain vehicle for kids, the Cyberquad ...

Faisal Hussain
December 2, 2021

Northgate González Market Partners With Hyundai And Oportun T...
Automotive - Non-Profit - Press Releases

ANAHEIM, Calif., Nov. 24, 2021 /PRNewswire/ -- Unemployment and the devastating impact of Covid-19 left many families in Southern California unexpectedly living with food insecurities. Northgate Gonz...

Nicholas Fox
November 29, 2021

Mattel Debuts Life-Size Barbie Fiat 500e at LA Motor Show
Automotive - Toys

Mattel has tapped into childhood nostalgia by giving the Fiat 500e a Barbie makeover. Debuting at the LA Motor Show, the iconic Barbie toy car gets a real-life electric vehicle rendition. The Barbie ...


November 19, 2021

6 Action-Packed Auto and Film Partnerships from 2021
Automotive - Blog Post - Partnership Blogs - Partnerships - Theatrical

The automotive industry is no stranger to film partnerships and promotions - in fact, some action heroes and film franchises have become known for their iconic rides! Take a look at six action-pac...


November 18, 2021

Burberry Unveils Collaborative Concept-E RS Motorcycle With DA...
Automotive - Fashion

Burberry has unveiled a new collaboration with French motorcycle manufacturer DAB Motors, as part of its November release of B Series, a selection of limited-edition pieces curated by creative directo...

HypeBeast
November 17, 2021

Lamborghini Partners with Movember for Global “Bull Run&...
Automotive - Non-Profit

Italian automaker Lamborghini has teamed up with Movember, a men’s health charity organization to bring awareness to men’s health issues, conditions and suicide prevention all throughout the month...

HypeBeast
November 8, 2021

Psyonix And BMW Unveil Rocket League Partnership
Automotive - Gaming

As a result of the collaboration, BMW has become a title sponsor for the Rocket League Open and Rocket League Freestyle tournament. Moreover, the manufacturer’s new BMW M240i car will be integrated ...

Esports Insider
November 2, 2021

Lexus Reveals Marvel ETERNALS-Inspired Vehicles
Automotive - Theatrical

Lexus has joined forces with Marvel Studios as their exclusive automotive partner to reveal 10 collaborative character-themed designs based on all 10 superheroes set to appear in the highly anticipate...

HypeBeast
October 19, 2021

Hyundai Motor Launches Fashion Collection
Automotive - Fashion

Hyundai Motor has launched its Re:Style 2021 fashion collection. Partnering with fashion brands L’Eclaireur and Boontheshop, the collection is comprised of 12 items, created with discarded wearable...

FashionUnited
October 15, 2021

Mattel & Tesla Collaborate on Mega X Cybertruck Project
Automotive - Toys

Following the success of their Hot Wheels collaborations, Mattel and Tesla have teamed up for the first-ever buildable Cybertruck model. The MEGA x Cybertruck features more than 3,000 pieces and incl...

The Toy Book
October 13, 2021

Uber Can Now Track Your Flight So A Ride Home Is Ready When Yo...
Automotive - Tech - Travel

Uber is trying to make it less of a hassle to get a ride home from the airport after your plane lands. The company announced Wednesday that customers can now book a ride up to 30 days in advance. Tra...

CNBC
October 12, 2021

Fender Teams Up Lexus for a Hotrodded Custom Shop Strat Design...
Automotive - Music

Ever since Yamaha teamed up with Spongebob Squarepants, all bets have been off with regards brand tie-ins and the electric guitar. Even so, Fender carpooling spec ideas with luxury car giant Lexus for...

MusicRadar
October 6, 2021

Lexus Teams Up with Marvel’s ETERNALS
Automotive - Theatrical

In a challenging era for car sales, sometimes you need a team of superheroes to help get the metal off the lot. Lexus, the luxury-auto unit of Toyota, is joining with the Marvel band of altruistic al...

Variety
October 4, 2021

Ford’s Biggest Investment Ever is $11.4 Billion for EV, Batt...
Automotive

On Monday night, Ford announced what it's touting as its "biggest investment ever"—an $11.4 billion bet on the domestic production of its electric vehicles and the batteries that power them. Togeth...

The Drive
October 4, 2021

Ford Partners With, Invests $50M In Redwood Materials, Tesla C...
Automotive - Sponsorships

Ford Motor Co. is partnering with and investing $50 million into a battery recycling startup led by a Tesla co-founder as the Dearborn automaker works to shore up its battery supply chain for a forthc...

The Detroit News
September 22, 2021

Triumph & MGM Release Limited-Edition Motorcycle for NO T...
Automotive - Theatrical

The motorbike company Triumph is as much of a British icon as the James Bond film franchise is, and to mark the release of the upcoming film No Time to Die, the two have come together on this limited-...

Variety
September 21, 2021

Volkswagen to Sell Majority Stake in Payments Business to JPMo...
Automotive

JPMorgan has struck a deal to buy a majority stake in German car giant Volkswagen's payments business ahead of a planned rollout of in-car technology that allows drivers to automatically pay for fuel ...

Autonews
September 17, 2021

Ford, Argo AI, and Walmart to Launch Autonomous Vehicle Delive...
Automotive - Partnerships - Press Releases - Retail - Tech

DEARBORN, Mich.--(BUSINESS WIRE)--Ford Motor Company, Argo AI and Walmart are working together to launch an autonomous vehicle delivery service in Miami, Austin, Texas, and Washington, D.C. — Walmar...

Faisal Hussain
September 16, 2021

Automotive Tech Supplier Veoneer Sticks With Magna Offer For N...
Automotive - Tech

Automotive tech supplier Veoneer Inc. on Tuesday stuck to its recommendation in favor of Magna International Inc.'s acquisition bid after receiving an updated, non-binding offer from Qualcomm. The Swe...

Automotive News
September 15, 2021

Ubisoft’s The Driver Video Game Series Is Becoming a TV ...
Automotive - Gaming - Television

In a move that surely nobody saw coming, the Driver series of video games—a series that hasn't seen a major release since 2011 and is, by my calculation, the 13th most relevant car game franchise ou...

The Drive
September 15, 2021

Subway Launches Direct Delivery Nationwide powered by DoorDash
Automotive - Branding

Now available nationwide, Subway Delivery powered by DoorDash allows guests to order their Subway favorites via the Subway app or on Subway.com. Guests can now earn and redeem Subway MyWay Rewards poi...

QSR Magazine
September 14, 2021

Volta Partners With Six Flags Entertainment Corporation to Pro...
Attractions - Automotive - Live Entertainment - Partnerships - Press Releases

SAN FRANCISCO, September 7, 2021 – Volta Inc. (“Volta”), an industry leader in commerce-centric electric vehicle (“EV”) charging networks, is partnering with Six Flags Entertainment Corp...

Faisal Hussain
September 8, 2021

Marvel’s WHAT IF? Joins Loki in Hyundai’s Cinemati...
Automotive - Streaming

Even as cinemas have been largely empty, the Marvel Cinematic Universe has continued to expand thanks to ongoing content additions on Disney+. And the Hyundai-Marvel marketing partnership keeps expand...

Adweek
August 27, 2021

Oscar Mayer and Lyft Team up to Give Fans Unexpected Rides in ...
Automotive - CPG - Just for Fun - Online - Partnerships

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--The Oscar Mayer Wienermobile has been an Airbnb, a setting for a marriage proposal, traveled to Alaska via barge and the reason for joy in all 50 states, b...

Faisal Hussain
August 25, 2021

From Toyota’s Hilux to Ford F-Series: These are Some of the ...
Automotive

Fewer people bought cars in 2020 than usual, but some of the world’s top automakers weathered the pandemic year surprisingly well. Drivers in the United States, as they have annually for nearly fou...

CNBC
August 25, 2021

Lexus, Champion, & Salehe Bembury Team Up on Apparel Coll...
Automotive - Fashion

Automaker Lexus has teamed up with designer Salehe Bembury and athleticwear company Champion on a capsule collection inspired by Lexus cars. The unisex collection includes three pieces: a hoodie, t-s...

Fashion United
August 17, 2021

Chevrolet & Guy Fieri Are Making Apple Pie Hot Dogs for M...
Automotive - Dining - Influencers - Sports

Major League Baseball is set to host its first ever regular season game in Iowa on Thursday, and it will be played at a new park that looks just like the one from the movie "Field of Dreams." The Chic...

CBS Sports
August 12, 2021

Online Car Buying is Booming, According to This Auto Dealer
Automotive - Online

More mobile consumers after getting a COVID-19 vaccine hasn't slowed the online car buying boom that the pandemic helped create. At least that's a takeaway from the second quarter earnings out of onl...

Yahoo! Finance
August 11, 2021

Lyft Knows Its Prices Are Too High
Automotive - Tech

Shares of Lyft are gaining in the session. That stock up more than 7% on the back of its quarterly results. The company reported earlier this week its first adjusted EBITDA profit in the quarter, post...

Yahoo! Finance
August 6, 2021

Uber & Lyft Riders Return, Drivers Steer Clear
Automotive - Online - Tech

Uber and Lyft have finally started to see riders return to the on-demand transportation service, but that bounceback could be short-lived if the Delta variant of the coronavirus continues its surge an...

Pymnts
August 3, 2021

Lexus Announced as 100 Thieves Official Automotive Partner
Automotive - Esports

North American esports organisation 100 Thieves has announced a partnership with luxury automotive marque Lexus. As a result of the partnership, the 100 Thieves Content House will be renamed the Lexu...

ESports Insider
July 27, 2021

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