BACARDÍ, Boi-1da and NAHMIAS Launch Music Merch for the Tech ...
Beverages - Music - Press Releases - Tech

World's Most Awarded Rum Brand Announces Next Iteration of its Artist-Elevating Music Liberates Music Program – the First QR-Powered Fashion Collection That Rewards Fans with Concert Cash for Promot...

Sasha Villalobos
June 24, 2022

Mars Has Secretly Become Bigger Than Coca-Cola, and the Reason...
Beverages - CPG - Pets

In announcing that CEO Grant F. Reid is stepping down, the company also revealed that sales grew 50% to almost $45 billion in 2021, according to a statement. While total revenue can also include suppl...

Fortune
June 23, 2022

Peroni Partners With Luxury Fragrance Brand Ellis Brooklyn to ...
Beverages - Health & Beauty - Press Releases

CHICAGO, June 23, 2022 /PRNewswire/ -- Peroni Nastro Azzurro, a premium Italian birra, and Ellis Brooklyn, a luxury fragrance brand, announce the release of their summer partnership - The Italian Spri...

Nicholas Fox
June 23, 2022

Miller Lite Honors Female Brewer Mary Lisle with Limited-Editi...
Beverages

Miller Lite is releasing a limited-edition can to honor America’s first documented female brewer, according to a press release. The release is timed to coincide with the Fourth of July. The name Ma...

Marketing Dive
June 23, 2022

Eclipse Foods Partners with Smashburger on Plant-Based Milksha...
Beverages - Dining

Eclipse Foods, a leader in plant-based dairy products that are indistinguishable from conventional dairy, announced its partnership with Smashburger, a leading fast-casual better burger restaurant, to...

QSR Magazine
June 21, 2022

AB InBev Ends 33-year Super Bowl Alcohol Ad Monopoly
Beverages - Live Entertainment

Anheuser-Busch InBev will no longer have alcohol advertising exclusivity during the Super Bowl, ending a 33-year monopoly over advertising’s most prized destination viewing event, according to Adwee...

Marketing Dive
June 17, 2022

Serendipity3 Creates First-Ever Boozy Father’s Day Float...
Beverages - Dining - Partnerships - Press Releases

NEW YORK, June 14, 2022 /PRNewswire/ -- This Father's Day weekend, Serendipity3 restaurant, the legendary New York City landmark restaurant, has a new limited time special treat on the menu for ...

Faisal Hussain
June 17, 2022

Lil Nas X and vitaminwater Team Up for Collection of Flavor-In...
Beverages - Influencers - Music - Partnerships - Press Releases

Global superstar Lil Nas X is bringing his unparalleled artistry to vitaminwater’s “Nourish Every You” campaign with a suite of six videos featuring his new unreleased track “Give Me One Chanc...

Sasha Villalobos
June 16, 2022

Panera Helps Guests Stay Charged for the Longest Day of the Ye...
Beverages - Dining - Electronics - Press Releases

ST. LOUIS, June 15, 2022 /PRNewswire/ -- On June 21, the longest day of the year and the beginning of the "Summer Slump" – a phrase coined for the season where over 25% of workers feel a decline in ...

Nicholas Fox
June 15, 2022

Roku Brand Studio and Mast-Jagermeister US Announce New Limite...
Beverages - Press Releases - Streaming

SAN JOSE, Calif.--(BUSINESS WIRE)--Roku, Inc. (Nasdaq: ROKU) today announces that the Roku Brand Studio and Mast-Jägermeister US will create a new limited streaming series, "The Lesbian Bar Project,...

Angelina Luspo
June 15, 2022

Chobani Enters the Metaverse with the Launch of “Chobani...
Beverages - Partnerships - Press Releases - Tech

NEW BERLIN, N.Y., June 14, 2022 /PRNewswire/ -- Today, Chobani is officially entering the metaverse with the launch of "Chobani™ Oatmilk Cosmic Race" on Roblox. Now open to the Roblox community,...

Sasha Villalobos
June 14, 2022

Casey’s and MTN DEW Team up to Charge Your Outdoor Adventure...
Beverages - Partnerships - Press Releases - Retail

ANKENY, Iowa--(BUSINESS WIRE)--Today Casey’s® and MTN DEW® announce the launch of MTN DEW OVERDRIVE™, the newest addition to the MTN DEW flavor line-up, exclusively available at Casey’s conve...

Faisal Hussain
June 14, 2022

Bonterra Enters Sparkling Canned Wine Category with Organicall...
Beverages - Press Releases

HOPLAND, Calif., June 14, 2022 /PRNewswire/ -- On the heels of its pacesetting Climate Neutral certification, Bonterra Organic Vineyards, the organically grown wine category leader,1 builds on its inc...

Nicholas Fox
June 14, 2022

Brown-Forman and The Coca-Cola Company Announce Plans to Debut...
Beverages - CPG - Partnerships - Press Releases

LOUISVILLE, KY/ATLANTA, GA - June 13, 2022 - Brown-Forman Corporation (NYSE: BFA) (NYSE: BFB) and The Coca‑Cola Company (NYSE: KO) today announced a global relationship to debut the iconic Jack &a...

Faisal Hussain
June 13, 2022

Pepsi Japan Releases New Cola Specifically for Fried Chicken
Beverages

Pepsi Japan has just released an exclusive drink that is targeting fried chicken lovers. This new Pepsi Karaage has been developed with compatibility with fried chicken in mind. The fragrances and sw...

HypeBeast
June 10, 2022

Crown Royal Continues Its Generosity Hour Series During This Y...
Attractions - Beverages - Live Entertainment - Music - Non-Profit

NASHVILLE, Tenn., June 10, 2022 /PRNewswire/ -- During the four-day long CMA Fest celebration, Crown Royal will host festival goers in downtown Nashville at 2nd and Broadway, with performances fro...

Faisal Hussain
June 10, 2022

TAZO Iced Tea and Deepti Vempati Team Up to Launch Summer Buck...
Beverages - Influencers - Press Releases

PURCHASE, N.Y., June 10, 2022 /PRNewswire/ -- According to a recent survey commissioned by TAZO, 72% of Millennials and Gen Z-ers say they want to try something new this summer, but they need a little...

Nicholas Fox
June 10, 2022

Chipotle Introduces First Seasonal Drink, Watermelon Limeade b...
Beverages - Dining - Press Releases

NEWPORT BEACH, Calif., June 9, 2022 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced its first seasonal beverage, Watermelon Limeade, is available for a limited time at all restauran...

Nicholas Fox
June 9, 2022

E. & J. Gallo Winery Announced As Official Wine Sponsor O...
Beverages - Press Releases - Sponsorships - Sports

NEW YORK and MODESTO, Calif., June 8, 2022 /PRNewswire/ -- Today, the National Football League (NFL) and E. & J. Gallo Winery (Gallo) announced that Gallo will be the Official Wine Sponsor of the ...

Nicholas Fox
June 8, 2022

Sprite and Universal Music Group Launch Global Music Program
Beverages - Music

Sprite launched Sprite Limelight, its first unified global music program, per details shared with Marketing Dive. The music program is in support of the Coca-Cola brand’s recently launched global br...

Marketing Dive
June 7, 2022

Bubly Sparkling Water Releases Short Film, “Coming Home,...
Beverages - Press Releases

bubly™ sparkling water Releases Short Film, "Coming Home," That Honors LGBTQ+ Chosen Families and Safe Spaces Where They Form & Flourish To further elevate the bubly™ brand's commitment to ce...

Sasha Villalobos
June 7, 2022

Dr. Pepper & JURASSIC WORLD DOMINION Partner on Limited-E...
Beverages - Theatrical

Get ready to switch up your usual go-to lineup of summer sips, because an iconic soda flavor is finally making a comeback. Dr. Pepper Dark Berry officially returned to shelves nationwide on May 1, and...

Elite Daily
June 3, 2022

SEINFELD and Bean Box Debut Sitcom-Inspired Coffee Collection
Beverages - CPG - Television

Here’s something to sip on while you debate the menu of Monk’s Cafe. Seinfeld is collaborating with Bean Box on a limited-edition coffee collection featuring four blends inspired by the iconic sit...

Hollywood Reporter
June 2, 2022

Vita Coco Introduces Coconut Juice, its Biggest and Boldest Co...
Beverages - Press Releases

NEW YORK, June 02, 2022 (GLOBE NEWSWIRE) -- Leading coconut water brand Vita Coco is transporting your tastebuds to the tropics with the launch of its boldest-flavored coconut water yet. Vita Coco C...

Faisal Hussain
June 2, 2022

Brisk and Taco Bell Introduce Dragon Paradise Sparkling Iced T...
Beverages - Dining

Brisk, the category-leading iced tea brand known for its refreshing and innovative flavors, is partnering with long-standing partner Taco Bell to officially launch Brisk Dragon Paradise Sparkling Iced...

QSR Magazine
June 1, 2022

MTN DEW and Hooters Join Forces To Reward the Ultimate Wingman...
Beverages - Dining - Press Releases

ORLANDO, Fla., May 31, 2022 /PRNewswire/ -- Everyone has their go-to wingman, their co-pilot of adventures - whether it's a loyal bestie, lifelong partner, or favorite fishing buddy - and MTN DEW and ...

Nicholas Fox
May 31, 2022

House Wine Launches Two New Rainbow Products in Support of The...
Beverages - Non-Profit - Partnerships - Press Releases

SEATTLE, May 31, 2022 /PRNewswire/ -- The Original House Wine (House Wine), the maker of best-selling Rainbow Rosé Bubbles cans, is proud to kick off the fifth year of partnership...

Faisal Hussain
May 31, 2022

Pepsi Will No Longer Sponsor the Super Bowl Halftime Show
Beverages - Live Entertainment - Music - Sports - Television

Pepsi is bowing out of its association with the Super Bowl Halftime Show. After a decade as the presenting sponsor of the Big Game’s star-studded entertainment break, Pepsi has decided this year’s...

Adweek
May 25, 2022

Minute Maid Releases Aguas Frescas Beverage Line
Beverages

Minute Maid is celebrating the start of summer with a promotion for its new Aguas Frescas beverage line, according to details shared with Marketing Dive. The Coca-Cola brand is hosting a giveaway lead...

Marketing Dive
May 25, 2022

MTN DEW Announces the Return of Tropical Punch with Original T...
Beverages

MTN DEW is bringing back the ultimate fan favorite with its upcoming release its nostalgic tropical punch flavor. MTN DEW Typhoon first hit the shelve in 2010 and returned for a limited time only for...

Hypebeast
May 24, 2022

The Boston Beer Company Introduces TeaPot, A New Line of Canna...
Beverages - Press Releases

BOSTON, May 23, 2022 /PRNewswire/ -- The Boston Beer Company, Inc. (NYSE: SAM), maker of iconic, high-quality brands such as Samuel Adams, Truly Hard Seltzer and Twisted Tea, today announced the launc...

Nicholas Fox
May 23, 2022

Coca-Cola Launches Global Music Platform ‘Coke Studio...
Beverages - Music

Coca-Cola is expanding Coke Studio, a music platform that builds on the program originally launched in Pakistan in 2008, to a global stage. The global CokeStudio program is digital-first, always-on an...

Verge Magazine
May 23, 2022

It’s Griller Time: Miller Lite Announces New Beer-infuse...
Beverages - Press Releases

CHICAGO, May 23, 2022 /PRNewswire/ -- Summer is the season of beer. Warmer temps make cold ones a no-brainer from Memorial Day weekend to Labor Day, but not all light beers are created equal, and not ...

Nicholas Fox
May 23, 2022

SUNNYD and Nia Sioux Stay “ReFreshed” this Summer ...
Beverages - Fashion - Press Releases

STAMFORD, Conn., May 20, 2022 /PRNewswire/ -- From what you wear to what you sip, SUNNYD, the boldly original beverage brand owned by Harvest Hill Beverage Company, is bringing fans a refreshed take o...

Nicholas Fox
May 20, 2022

C4 Partners with Kevin Hart as Face of “Get That Hart Sm...
Beverages - CPG - Press Releases

C4 ENERGY® ANNOUNCES KEVIN HART AS THE FACE OF "GET THAT HART SMART ENERGY" CAMPAIGN IN EXTENSION OF "IGNITE YOUR FIRE™" PLATFORM The smartest performance energy drink teams up with the most recog...

Sasha Villalobos
May 20, 2022

Pepsi Teams With the Culinary Institute of America Consulting ...
Beverages - CPG - Dining

Pepsi this week introduced a pizza topped with soda-infused pepperoni ahead of National Pizza Party Day on May 20, according to a press release. The brand teamed with the Culinary Institute of America...

Marketing Dive
May 19, 2022

Mentos and Fanta Combine for New Chewy Sweet
Beverages - CPG

The sweet will be launched this summer as a limited edition and will be sold in 50 countries. Mentos Fanta orange flavour will be available in different pack sizes and supported by a global promotion...

TalkingRetail
May 19, 2022

Old World Christmas Introduces Four New Partnerships
Beverages - CPG - Press Releases

SPOKANE, Wash., May 19, 2022 /PRNewswire/ -- Old World Christmas®, the premier brand of Christmas ornaments in the country, today announced four new licensing partnerships for the creation of hand-gl...

Nicholas Fox
May 19, 2022

Bud Light Canada Launches ‘Bud Light Camp’ in Cele...
Beverages - Influencers - Non-Profit - Partnerships - Press Releases

TORONTO, May 17, 2022 /CNW/ - As a longstanding supporter of Pride, Bud Light Canada is proud to announce the launch of Bud Light Camp – an LGBTQIA2S+ community and ally-focused adult camp that ...

Faisal Hussain
May 19, 2022

Coca-Cola Introducing Bottles With Caps That Stay Attached
Beverages - CPG

Plastic bottle caps can be recycled but are often lost, discarded or end up as litter, Coca-Cola said in a statement. The new design aims to reduce that, the company said. The hinged lids started rol...

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