Constellation Brands Invests in Bryan Cranston & Aaron Pa...
Beverages

Corona brewer Constellation Brands announced Thursday that it has taken a minority stake in Dos Hombres, the mezcal brand started by “Breaking Bad” stars Bryan Cranston and Aaron Paul. Financial ...

CNBC
June 18, 2021

Dunkin’, Sonic, & Vera Wang Want Your Summer to be Extr...
Beverages - Dining - Fashion

Dunkin’ is offering up a fun sensory experience on your tongue with Popping Bubbles, the chain’s new strawberry bubbles. This is not the chain’s first Pop Rocks-ish offering. In 2018, there was...

Fast Company
June 17, 2021

Carnation & Kellogg’s Reveal Nutritional Drinks Bas...
Beverages - CPG

Carnation Breakfast Essentials®, a leading brand in nutritional drinks, has collaborated with some of our favorite cereal brands to introduce new flavors that look to punch up our quotient of healthy...

Foodbeast
June 17, 2021

Mountain Dew Releases Room Spray Collection, New Flavors, Merc...
Beverages

This summer, MTN DEW® answers pleas from fans everywhere with a surge of tropical Baja goodness, including two new flavors and a chance at daily rewards and a grand prize giveaway, keeping the party ...

PR Newswire
June 17, 2021

Carnation Releases a Cinnabon Protein Drink
Beverages - Dining

Prepare to crave a cinnamon bun, because we have some Cinnabon news for you. The bakery restaurant is expanding in stores yet again, but this time it’s the beverage category. The Cinnabon Bakery Ins...

Yahoo
June 17, 2021

NFL Signs First-Ever Spirits Deal with Diageo
Beverages - Sports

It will include all of Diageo’s spirits portfolio, although the company plans to focus primarily on the Smirnoff, Crown Royal and Captain Morgan Spiced Rum brands at the start. Its Guinness beer is ...

CNBC
June 16, 2021

Coke Lost $4 Billion in Market Value After Ronaldo Gesture
Beverages

Cristiano Ronaldo’s gesture for people to drink water instead of Coke at a Euro 2020 press conference may have cost the soda company $4 billion in market value. https://twitter.com/goal/status/1405...

USA Today
June 16, 2021

Wendy’s Expands Partnership with Rick And Morty
Beverages - Dining - Streaming - Television

Wubba Lubba Grub Grub! Wendy's and Adult Swim's Rick and Morty are back at it again, annoucing year two of a wide-ranging partnership tied to the Emmy Award-winning hit series' fifth season, premierin...

QSR Magazine
June 15, 2021

Starbucks Files for Stadium Naming Rights
Beverages - Branding - Dining - Sports

In a June 2 application, the coffee chain sought approval to use its name in "providing stadium and training facilities for sports and entertainment activities" and "promoting business, sports and ent...

Reuters
June 14, 2021

11 Brand Campaigns That Blend Pride With Purpose
Beverages - Branding - CPG - Dining - Fashion

How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief. Pride Month has arrived, and brands are showing their support in full force. Many had to postpone or rework Pride campaig...

Industry Dive
June 14, 2021

Starbucks’ Ingredient Shortage Affects 25 Menu Items
Beverages - Dining - Retail

Social media is full of complaints from people voicing their frustration about not being able to order their favorite drinks at Starbucks, including popular summer drinks like Peach Green Tea Lemonade...

Today
June 9, 2021

Beverage Brands Rally to Support On-Premise Channel Recovery
Beverages - Dining

For the U.S. on-premise market, the pandemic last year was the equivalent to a season-ending injury as it forced many operations to shut their doors? some temporary, but some permanent. Although it ha...

Beverage Industry
June 8, 2021

SodaStream Releases Limited Edition & Partners with Laver...
Beverages - Non-Profit - Retail

In celebration of Pride Month, SodaStream is also releasing Limited Edition 'Rainbow Story' Sparkling Water Maker kits. The 'Rainbow Story' machine features a sleek matte black design and comes with a...

PRNewswire
June 8, 2021

Bruno Mars Directs, Stars in Campaign for His Premium Rum Bran...
Beverages - Music

On the heels of a blockbuster spring of new chart-topping music, a groundbreaking foray into fashion, and the sold-out release of his flagship SelvaRey Owner's Reserve, Bruno Mars is showcasing his ru...

Business Insider
June 4, 2021

Miller Lite | New Balance
Beverages - Fashion - Partnerships

Miller Lite teamed with New Balance on a Father's Day promotion that created a "shoe koozie." The partnership consisted of Miller Lite collaborating with New Balance to develop the "Shoezie" which ...

Anheuser-Busch & White House Team for Vaccine Beer Giveaw...
Beverages

President Joe Biden wants 70% of U.S. adults to be partially vaccinated by July 4, and Anheuser-Busch is stepping in to help. Today, the St. Louis-based brewer announced it will provide one free beer...

Adweek
June 2, 2021

Coke Sends Out Poems & Free Drinks
Beverages - Dining

The beverage company is not only engraving rhymes across packaging, but promising to give restaurants and their customers free Cokes through June 15 as part of the beverage-maker's "This Coke's On Us"...

Fast Casual
June 2, 2021

Heineken | Waze
Beverages - Partnerships - Tech - Travel

Heineken partnered with Waze on a promotion that discouraged drunk driving. The partnership consisted of Heineken USA collaborating with Waze to utilize its in-app feature in an attempt to combat d...

Heineken | Waze
June 2, 2021

Hard Seltzer’s Popularity Propels the Rise of Another Summer...
Beverages - CPG

Ready-to-drink cocktails is the fastest growing alcohol category, and beverage companies and industry experts are predicting even more growth. The segment is still relatively small, accounting for on...

CNBC
June 1, 2021

Pandemic or No, To-Go Cocktails are Here to Stay
Beverages

COVID-19 restrictions may be ending, but some pandemic-related routines are here to stay. For example: ordering cocktails to go. It’s something most states outlawed prior to the coronavirus outbrea...

Pymnts
June 1, 2021

A Quiet Place Part II | Boulevard Brewing Co.
Beverages - Partnerships - Theatrical

Paramount Pictures partnered with Boulevard Brewing Co. to promote the release of A QUIET PLACE PART II. To celebrate A QUIET PLACE PART II, Paramount and Boulevard Brewing Co. released A QUIET PLA...

Bacardi Predicts Another ‘Roaring Twenties’ with R...
Beverages

The privately-held parent company behind brands like Bacardi Rum and Patron is set to launch over 40 new products this year, which a brand spokesperson said is the most launched in a single year in th...

Modern Retail
May 27, 2021

New Pepsi Campaign Claims It’s Better with Burgers than ...
Beverages - CPG - Dining

Pepsi wants people to know what they’re missing. In its latest ad campaign, tied to National Hamburger Day on May 28, the cola brand is broadcasting claims that it tastes better with burgers found ...

Adweek
May 26, 2021

Molson Coors Unveils Proof Point Spirited Seltzers
Beverages

Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., Chicago, released a new line of hard seltzers made with real spirits and a splash of real juice. Available in 27 states, the new re...

Beverage Industry
May 24, 2021

Jim Beam Debuts Ready-to-Drink Highball Cocktails
Beverages

Jim Beam, a brand of Chicago-based Beam Suntory, is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim Beam Classic Highball and the Jim B...

Beverage Industry
May 24, 2021

Army of the Dead | Liquid Death
Beverages - Partnerships - Streaming - Theatrical

Netflix partnered with Liquid Death, the sparkling water brand that uses cans made with recyclable material, to promote the streaming release of the zombie epic ARMY OF THE DEAD. Netflix collaborat...

Have We Reached Peak Celebrity Tequila?
Beverages - Influencers

In the past few years, famous names have flocked to the spirit. The likes of Dwayne “The Rock” Johnson, Elon Musk, Shay Mitchell, and Pierce Brosnan hopped on board just last year. And as it turns...

VinePair
May 21, 2021

Coke’s Experiment to Acquire & Build Non-Soda Offer...
Beverages - CPG

Coca-Cola has sold off drink brands that it paid millions for, like Zico and Odwalla. Former employees said Coca-Cola and its venture arm didn't give the brands the resources they needed to succeed. ...

Business Insider
May 21, 2021

Truly Taps Dua Lipa for Largest Campaign Spend to Date
Beverages - Music

"No one is just one flavor." That's the slogan behind Truly's new campaign, and the alcohol brand tapped Dua Lipa on Wednesday (May 19) to show off all her "flavors" in a fun new ad. https://www.yout...

Billboard
May 20, 2021

Pepsi Finally Launches Gatorlyte After Trademark Fight
Beverages - CPG

PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout. Gatorlyte join...

Food Navigator
May 19, 2021

PepsiCo Making Bigger Play for Plant-Based Market
Beverages - CPG

PepsiCo is accelerating the development of plant-based foods it hopes could one day rival sales generated by some of its popular chip, tea and soda brands. The CPG's snack portfolio, which includes e...

Food Dive
May 19, 2021

Star Wars: The Bad Batch | G Fuel
Beverages - CPG - Partnerships - Streaming

Disney Plus partnered with G Fuel on an exciting partnership celebrating the streaming series STAR WARS: THE BAD BATCH. The partnership consisted of a promotion for the exciting series which takes ...

Walt Disney Studios
May 19, 2021

Target Toasts to Expanded Pickup and Same-Day Delivery for Alc...
Beverages - CPG - Retail

Target announced on Monday that it’s expanding the number of stores that will fulfill online alcohol orders after launching a pilot last year. By the end of May, more than 1,200 stores across 29 st...

Grocery Dive
May 17, 2021

Coke Discontinuing Its Energy Drink in N. America
Beverages

Coca-Cola Co. is discontinuing its underperforming Coca-Cola Energy drink in North America just over a year after it was rolled out. The beverage giant said the decision was part of a broader strateg...

Bloomberg
May 14, 2021

Joe Jonas Partners with Tanqueray Gin in New Campaign
Beverages - Music

If Joe Jonas wasn't a superstar member of the Jonas Brothers, he would be... a weatherman? The star tried out his forecasting skills as part of Tanqueray gin's new Sevilla Orange campaign on Thursday...

Billboard
May 14, 2021

Is it Summer Yet? Frozen Cocktails You Should Make
Beverages

Frozen drinks are a delicious way to both cool off and get your boozy buzz on. Plus there are all kinds of seasonal fruit available at your local farmer's market, giving you a perfect excuse to buy th...

Mashed
May 14, 2021

LeBron Talks About Pepsi Deal & Mtn Dew Partnership
Beverages - CPG - Influencers

PepsiCo is banking on that kind of reaction after luring James away from archrival Coca-Cola, which he endorsed for 17 years. The four-time NBA champion is considered to be one of the most marketable ...

CNBC
May 13, 2021

Cutwater Teams Up with “The Office” in Cameo Campa...
Beverages - Influencers - Television

Award-winning San Diego-based distillery Cutwater Spirits launches its “Cut Out With Cameo” campaign featuring everyone’s favorite group of office-mates: Brian Baumgartner, Oscar Nuñez, Leslie ...

Bevnet
May 13, 2021

G FUEL Debuts ‘Star Wars: The Bad Batch’ Partnership Energ...
Beverages - CPG - Streaming

G FUEL is releasing two new G FUEL Sparkling Hydration flavors: Black Cherry and Kiwi Strawberry. The launch coincides with Disney's "Star Wars: The Bad Batch," an original Disney+ animated series tha...

Beverage Industry
May 12, 2021

Perrier Adds Energy Line to Sparkling Portfolio
Beverages - CPG

Perrier, a brand of Nestlé SA, Vevey, Switzerland, expanded into the carbonated energy beverage market with its latest release: Perrier Energize. The effervescent mineral water from France sources it...

Beverage Industry
May 12, 2021

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