Dunkin’ is offering up a fun sensory experience on your tongue with Popping Bubbles, the chain’s new strawberry bubbles.
This is not the chain’s first Pop Rocks-ish offering. In 2018, there was...
This summer, MTN DEW® answers pleas from fans everywhere with a surge of tropical Baja goodness, including two new flavors and a chance at daily rewards and a grand prize giveaway, keeping the party ...
Wubba Lubba Grub Grub! Wendy's and Adult Swim's Rick and Morty are back at it again, annoucing year two of a wide-ranging partnership tied to the Emmy Award-winning hit series' fifth season, premierin...
In a June 2 application, the coffee chain sought approval to use its name in "providing stadium and training facilities for sports and entertainment activities" and "promoting business, sports and ent...
How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief.
Pride Month has arrived, and brands are showing their support in full force. Many had to postpone or rework Pride campaig...
Social media is full of complaints from people voicing their frustration about not being able to order their favorite drinks at Starbucks, including popular summer drinks like Peach Green Tea Lemonade...
For the U.S. on-premise market, the pandemic last year was the equivalent to a season-ending injury as it forced many operations to shut their doors? some temporary, but some permanent. Although it ha...
In celebration of Pride Month, SodaStream is also releasing Limited Edition 'Rainbow Story' Sparkling Water Maker kits. The 'Rainbow Story' machine features a sleek matte black design and comes with a...
On the heels of a blockbuster spring of new chart-topping music, a groundbreaking foray into fashion, and the sold-out release of his flagship SelvaRey Owner's Reserve, Bruno Mars is showcasing his ru...
Miller Lite teamed with New Balance on a Father's Day promotion that created a "shoe koozie."
The partnership consisted of Miller Lite collaborating with New Balance to develop the "Shoezie" which ...
The beverage company is not only engraving rhymes across packaging, but promising to give restaurants and their customers free Cokes through June 15 as part of the beverage-maker's "This Coke's On Us"...
Heineken partnered with Waze on a promotion that discouraged drunk driving.
The partnership consisted of Heineken USA collaborating with Waze to utilize its in-app feature in an attempt to combat d...
Ready-to-drink cocktails is the fastest growing alcohol category, and beverage companies and industry experts are predicting even more growth.
The segment is still relatively small, accounting for on...
Paramount Pictures partnered with Boulevard Brewing Co. to promote the release of A QUIET PLACE PART II.
To celebrate A QUIET PLACE PART II, Paramount and Boulevard Brewing Co. released A QUIET PLA...
The privately-held parent company behind brands like Bacardi Rum and Patron is set to launch over 40 new products this year, which a brand spokesperson said is the most launched in a single year in th...
Pepsi wants people to know what they’re missing.
In its latest ad campaign, tied to National Hamburger Day on May 28, the cola brand is broadcasting claims that it tastes better with burgers found ...
Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., Chicago, released a new line of hard seltzers made with real spirits and a splash of real juice. Available in 27 states, the new re...
Jim Beam, a brand of Chicago-based Beam Suntory, is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim Beam Classic Highball and the Jim B...
Netflix partnered with Liquid Death, the sparkling water brand that uses cans made with recyclable material, to promote the streaming release of the zombie epic ARMY OF THE DEAD.
Netflix collaborat...
In the past few years, famous names have flocked to the spirit. The likes of Dwayne “The Rock” Johnson, Elon Musk, Shay Mitchell, and Pierce Brosnan hopped on board just last year. And as it turns...
Coca-Cola has sold off drink brands that it paid millions for, like Zico and Odwalla.
Former employees said Coca-Cola and its venture arm didn't give the brands the resources they needed to succeed.
...
PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout.
Gatorlyte join...
Disney Plus partnered with G Fuel on an exciting partnership celebrating the streaming series STAR WARS: THE BAD BATCH.
The partnership consisted of a promotion for the exciting series which takes ...
Target announced on Monday that it’s expanding the number of stores that will fulfill online alcohol orders after launching a pilot last year.
By the end of May, more than 1,200 stores across 29 st...
PepsiCo is banking on that kind of reaction after luring James away from archrival Coca-Cola, which he endorsed for 17 years. The four-time NBA champion is considered to be one of the most marketable ...
Award-winning San Diego-based distillery Cutwater Spirits launches its “Cut Out With Cameo” campaign featuring everyone’s favorite group of office-mates: Brian Baumgartner, Oscar Nuñez, Leslie ...
G FUEL is releasing two new G FUEL Sparkling Hydration flavors: Black Cherry and Kiwi Strawberry. The launch coincides with Disney's "Star Wars: The Bad Batch," an original Disney+ animated series tha...
Perrier, a brand of Nestlé SA, Vevey, Switzerland, expanded into the carbonated energy beverage market with its latest release: Perrier Energize. The effervescent mineral water from France sources it...
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