WESTPORT, Conn., Sept. 14, 2021 /PRNewswire/ -- Full Sail IP Partners, an acquiror of leading brands, has acquired the Odwalla brand from the Coca-Cola Company.
Odwalla, the popular food and bever...
New York, NY – September 9, 2021 – Introducing Stella Artois Liberté, a new 0.0% non-alcoholic option designed to give you more. Stella Artois is raising the bar and giving fans a new reason ...
LONDON, Sept. 8, 2021 /PRNewswire/ -- "Shaken not stirred." Viewers have seen James Bond drink his famous Smirnoff vodka martini from the very first Bond film, Dr. No (1962). In Goldfinger (1...
HANOVER, Pa., Sept. 13, 2021 /PRNewswire/ -- To kick off Oktoberfest festivities, Snyder's of Hanover® and Captain Lawrence Brewing Company reunited to blend the iconic flavor of Snyder's o...
This year, the company is creating a special flavor of sparkling water for Día de los Muertos, the Mexican holiday that takes place on November 1 and 2 to celebrate, mourn, and honor the lives of de...
Philadelphia-based coffee roaster La Colombe is expanding its reach. With the help of the Molson Coors Beverage Company, the brewer's ready-to-drink lattes and coffees will be more widely accessible. ...
BROOMFIELD, Colo., Sept. 13, 2021 /PRNewswire/ -- Coffee and candy fans unite! International Delight® is delivering the ultimate coffee and confectionary collaboration with its new ready-to-drink...
BOSTON, Sept. 8, 2021 /PRNewswire/ -- The Boston Beer Company today announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the "Long Drink...
NEW YORK, NY – August 31, 2021 – Get your flannel and ‘basic’ social content ready! Apple picking and pumpkin patch season is here, which is why Bud Light Seltzer, the brand that continues t...
NEW YORK, Sept. 7, 2021 /PRNewswire/ -- Today, Liquor.com, the largest cocktails and spirits site, launched its first-ever standalone store (The Liquor.com Store), with essential and unique bar ite...
Wimbledon has the Pimm’s Cup. The Kentucky Derby has the Mint Julep. The U.S. Open has the Honey Deuce—Grey Goose, fresh lemonade, raspberry liqueur, all topped with a honeydew melon skewer.
It a...
LOS ANGELES, Sept. 2, 2021 /PRNewswire/ -- Marquee Brands, DRINKS, and Martha Stewart Wine Co., the online wine collection featuring a selection of wines hand-picked by America's lifestyle expert ...
LOS ANGELES--(BUSINESS WIRE)--Treat yourself to a new kind of modern day Rom-Com! Hello Sunshine has partnered with Baileys Irish Cream Liqueur, the world’s number one selling liqueur, to release a ...
The actor founded a water company called Mananalu back in 2019, which provides fully recyclable aluminum water bottles to replace single-use plastic ones. This summer, Mananalu landed a huge deal to d...
Natty Light announced its biggest brand expansion yet — at least as far as ABV is concerned. Natural Light now makes vodka.
Natural Light Vodka — which clocks in at a relatively low at 30 percent...
Boston, MA and Canton, MA – Aug. 25, 2020 – Harpoon Brewery and Dunkin’ are at it again, launching a series of new coffee and—for the first time—donut-infused beers for fall. A trio of ne...
ATLANTA--(BUSINESS WIRE)-- Today, Coca-Cola announced a partnership with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate...
AMSTERDAM, Aug. 26, 2021 (GLOBE NEWSWIRE) -- The hope, the cheers, the suspense, the celebration - and having the very best of times before, during and after a sports event… it’s what fans want, n...
After Supreme-branded Skittles and Oreo cookies, Mexican beer company Modelo is aiming to get its slice of the streetwear market.
The company is kicking off the first in a series of co-branded clothi...
NEW YORK, Aug. 26, 2021 /PRNewswire/ -- Priority Bicycles announces the expansion of its custom bicycle program as brands align with the surge in cycling as a new way to extend brand reach and dee...
LOS ANGELES, Aug. 25, 2021 /PRNewswire/ -- The Coffee Bean & Tea Leaf® brand, one of the world's leading roasters and retailers of specialty coffee and tea, today launched its fall seaso...
American Airlines says it will not serve alcohol in the main cabin of its flights until January 18, 2022, when the US mask mandate on public transportation is now set to expire.
American suspended al...
PURCHASE, N.Y., Aug. 25, 2021 /PRNewswire/ -- MTN DEW meets FLAMIN' HOT. You heard that right. The 81-year-old beverage brand is no stranger to pushing flavor boundaries and FLAMIN' HOT' is no exce...
Starting this weekend with Man City’s first home game, and throughout the season, Etihad Stadium will be serving hot drinks in edible coffee cups. The receptacles are made of wafer and keep their fo...
In an industry where taste is paramount, sampling is among the most useful tools for food and beverage brands to hook consumers and turn them into repeat customers.
Sampling not only provides new bra...
POTTSVILLE, Pa., Aug. 23, 2021 /PRNewswire/ -- The Yuengling Company announced that the brand's flagship beers are officially available across the state of Texas, starting today.
...
Publishers’ live event organizers have had to grapple with unusual logistical nightmares amid this delta variant period of the pandemic.
As Stella Artois eagerly returned to experiential marketing ...
Whether you had Kool-Aid in your house or not growing up, chances are you remember the branding—short spots in which thirsty kids would shout, “Hey, Kool-Aid!” just before the Kool-Aid man would...
Food and grocery delivery services boomed during the pandemic as our purchase habits and expectations changed. And now 7-Eleven is getting in on the home delivery trend by launching a pilot program in...
Dr Pepper FANtastic Chocolate is a combination of Dr Pepper and chocolate. We know, at first thought it sounds a little unappealing, after all, bubbly soda? But we have faith that it’ll be a sip to ...
Football club Wolverhampton Wanderers has announced a partnership with energy drinks brand Monster Energy.
As a result, Monster Energy will become the official energy drink partner for Wolves and Wol...
GLENDALE, Calif.--(BUSINESS WIRE)--Today, IHOP® unveiled its new libations menu of ‘Bubbles, Wine & Brews,’ available at select locations.* The exclusive menu features domestically and locall...
BOSTON, MA (August 11, 2021) – It may still be warm outside, but Dunkin’ is turning up the pumpkin heat earlier than ever before with an incredible fall menu. Pumpkin picking season is giving Dun...
BOSTON, Aug. 10, 2021 /PRNewswire/ -- The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites...
Unilever plans to divest most of its tea business following a six-month review by placing them into a separate entity, the company said during its recent earnings call. The changes to its tea business...
Corona is marking the launch of its new Hard Seltzer Limonada line through a partnership with language-learning platform Duolingo, per a company press release. The campaign aims to teach consumers how...
Molson Coors Beverage Company next month will release its first full-strength spirit, a blended American whiskey made with Coors malt and Rocky Mountain water called Five Trail.
Under the banner Coor...
PepsiCo Inc. plans to sell the Tropicana orange juice brand to a private-equity firm, parting ways with one of its most famous holdings in a bid to boost growth.
The snacks-and-beverage giant will se...
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