Anheuser-Busch Reveals Its Advertising Line-up Ahead of Super ...
Beverages - Press Releases - Sports - Television

January 26, 2022 – NEW YORK, NY – Today, ahead of the NFL Conference Championships, Anheuser-Busch is revealing its Super Bowl LVI advertising plan which takes a high-octane offensive approach ac...

Faisal Hussain
January 27, 2022

Molson Coors Enters Exclusive Agreement With The Coca-Cola Com...
Beverages - CPG - Partnerships - Press Releases

CHICAGO--(BUSINESS WIRE)--Molson Coors Beverage Company (NYSE: TAP) has expanded its exclusive agreement with The Coca-Cola Company to develop and commercialize a brand of full-flavor alcohol beverage...

Faisal Hussain
January 25, 2022

Pepsi Drops Its First-Ever Donut Exclusively with Randy’...
Beverages - Dining - Press Releases

LOS ANGELES, Jan. 21, 2022 /PRNewswire/ -- Pepsi is introducing its first-ever, limited-edition Pepsi ColaCream Donut exclusively available at Randy's Donuts original Inglewood location. Fans can get ...

Nicholas Fox
January 21, 2022

Gopuff Expands to Private Label with the Launch of “Basicall...
Beverages - CPG - Household - Online - Press Releases

PHILADELPHIA--(BUSINESS WIRE)--Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced the launch of Basically, its first curated product line, marking the...

Faisal Hussain
January 20, 2022

Coca-Cola Introduces Its Newest Flavor: Coca-Cola with Coffee ...
Beverages - Branding - CPG

Coca-Cola announced the newest addition to its ever-growing flavor profile: Coca-Cola with Coffee Mocha. The offering infuses the beloved Coca-Cola taste with a rich, luxurious mocha coffee flavor. Ea...

People
January 20, 2022

New Belgium Brewing & Imperfect Foods Launch Perfectly Im...
Beverages - CPG - Partnerships - Press Releases

FORT COLLINS, Colo., Jan. 18, 2022 /PRNewswire/ -- New Belgium Brewing and Imperfect Foods today announced the release of Citrus Rescue IPA – a fruited IPA brewed using oranges that may not be '...

Faisal Hussain
January 20, 2022

Pressed Partners with Black Artists to Raise Awareness on Food...
Beverages

This Black History Month, Pressed is raising food accessibility awareness with the help of three Black female artists who are passionate about increasing food accessibility within their communities. W...

QSR
January 20, 2022

MTN DEW Awards $200,000 to 40 Nonprofit Organizations That Cha...
Beverages - Non-Profit - Press Releases

PURCHASE, N.Y., Jan. 18, 2022 /PRNewswire/ -- MTN DEW® announces 40 recipients of the MTN DEW Outdoor Grants program, which awards $200,000 to organizations championing the great outdoors across...

Faisal Hussain
January 18, 2022

Monster Beverage Corporation to Acquire CANarchy Craft Brewery...
Beverages - Press Releases

CORONA, Calif., Jan. 13, 2022 (GLOBE NEWSWIRE) -- Monster Beverage Corporation (NASDAQ: MNST) announced today that it has entered into a definitive agreement to acquire CANarchy Craft Brewery Collecti...

Faisal Hussain
January 13, 2022

GNC Partners with Military-Developed Performance Beverage, Ech...
Beverages - Press Releases

PITTSBURGH, Jan. 13, 2022 /PRNewswire/ -- Global health and wellness brand, GNC, today announced that it has partnered with Echelon, a new military-developed performance beverage from the team behind ...

Nicholas Fox
January 13, 2022

ReserveBar Announces New Partnership With The Tasting Alliance
Beverages - Press Releases

NEW YORK, Jan. 13, 2022 /PRNewswire/ -- ReserveBar, the established leader in premium and luxury spirits ecommerce, announced today that it has partnered with The Tasting Alliance, the leading global ...

Nicholas Fox
January 13, 2022

Constellation Brands Enters Agreement With The Coca-Cola Compa...
Beverages - CPG - Partnerships - Press Releases

VICTOR, N.Y., Jan. 06, 2022 (GLOBE NEWSWIRE) -- Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today that it has entered into a brand authorization ag...

Faisal Hussain
January 7, 2022

Binske Unveils Cannabis-Infused Coffee Products, Featuring Bea...
Beverages - CPG - Partnerships - Press Releases

DENVER, Dec. 20, 2021 /PRNewswire/ -- Award-winning cannabis brand Binske, today announced the next iteration of its premium cannabis products, now including Intelligentsia Coffee (Intelligentsia)...

Faisal Hussain
December 21, 2021

PATRÓN Tequila and Grammy-Nominated Musician Michelle Zauner ...
Beverages - Partnerships - Press Releases

ATOTONILCO EL ALTO, Jalisco, Mexico, Dec. 16, 2021 /PRNewswire/ -- PATRÓN Tequila, the world's number one ultra-premium tequila, is teaming up with multi-hyphenate musician and bold innovator Michell...

Nicholas Fox
December 16, 2021

Bud Light Seltzer Kicks-Off the New Year with Its ‘Loudest F...
Beverages - Press Releases

NEW YORK, NY – December 16, 2021 – Bud Light Seltzer is turning the volume – rather its flavors – all the way up in 2022 with the debut of Bud Light Seltzer Hard Soda and Bud Light Seltzer So...

Faisal Hussain
December 16, 2021

Lay’s Transforms Signature Potato Chips into Holiday Vod...
Beverages - CPG

Lay’s has a new product for the holiday season, but this time it is far from its traditional chip offering. While Lay’s has been a chip icon for decades, the F&B brand is taking its talents to...

HypeBeast
December 16, 2021

Usher & Rémy Martin Invite Fans To Celebrate The New Yea...
Beverages - Press Releases

LAS VEGAS, Dec. 15, 2021 /PRNewswire/ -- Rémy Martin and multi-GRAMMY award winning music artist, Usher are bringing back the immersive "USHH Backstory Pass" experience in Las Vegas for a limited hol...

Nicholas Fox
December 15, 2021

Frontera Wine Partners with GRAMMY Awards
Beverages - Live Entertainment - Music - Partnerships - Press Releases

HOPLAND, Calif., Dec. 9, 2021 /PRNewswire/ -- Frontera, imported to the U.S. by Fetzer Vineyards, announced a new partnership that names Frontera as the Official Wine Partner of the GRAMMY Awards...


December 14, 2021

Closed For Miller Time: Miller Lite And J Balvin Are Covering ...
Beverages - Press Releases

CHICAGO, Dec. 14, 2021 /PRNewswire/ -- As people get ready to ring in the new year with last-minute beer stock ups, small businesses traditionally have to work longer hours to accommodate the foot tra...

Nicholas Fox
December 14, 2021

Travis Scott’s Cacti Hard Seltzer Discontinued
Beverages - CPG - Live Entertainment - Music - Retail

Travis Scott’s Cacti hard seltzer has been discontinued by manufacturer Anheuser-Busch, as Billboard reports. It had been on the market for less than a year, arriving in stores in March. The decisi...

Pitchfork
December 13, 2021

Jack in the Box, Kraft Heinz, and Aviation Gin Teams with Ryan...
Beverages - Dining

On Tuesday, viewers tuning in to ABC's Emmy Award-winning Primetime Special, "Live in Front of a Studio Audience" got an extra 80's surprise: nostalgic integrations from Kraft Heinz, Jack in the Box a...

QSR Magazine
December 10, 2021

7 Partnerships in 2021 That Spread the Holiday Spirit
Attractions - Beverages - CPG - Dining - Live Entertainment

From collaborations with travel to dining to television and shopping, brands spread cheer this 2021 holiday season with fun and festive promotions and partnerships. Take a look at 7 holiday partne...

Abby Calcara
December 9, 2021

Apply To Be A Ranger For New MTN DEW® Outpost At Doe Mountain...
Attractions - Beverages - Press Releases

PURCHASE, N.Y., Dec. 8, 2021 /PRNewswire/ -- MTN DEW announces MTN DEW Outpost at Doe Mountain, 8,600 acres of rugged mountain wilderness that sits outside the town of Mountain City, Tennessee, to be ...

Nicholas Fox
December 8, 2021

G FUEL Teams Up with Sony Pictures’ Spider-Man™: No Wa...
Beverages - Press Releases - Theatrical

NEW YORK, Dec. 8, 2021 /PRNewswire/ -- In collaboration with Sony Pictures' upcoming film Spider-Man™: No Way Home, G FUEL — The Official Energy Drink of Esports® — today announced that its new...

Nicholas Fox
December 8, 2021

OREO THINS & Barefoot Wines Create a Cookies & Cream...
Beverages - CPG

OREO THINS has just announced an unforeseen collaboration with the #1 wine brand in the United States. Teaming up with Barefoot Wines, the two will be releasing a small batch of “Barefoot x OREO TH...

HypeBeast
December 7, 2021

Give the Gift of Miller Time This Season: Miller Lite Introduc...
Beverages - Press Releases

CHICAGO, Dec. 7, 2021 /PRNewswire/ -- The holidays are upon us, and decorations are (mostly) up – but Miller Lite is giving beer lovers across the country a reason to save some space on their trees ...

Nicholas Fox
December 7, 2021

Poo-Pourri and Super Coffee Create ‘The Most Obvious Col...
Beverages - CPG - Household

It would be impossible to count the number of silly re-enactments that exist of certain iconic scenes—you know the ones—from beloved flicks Titanic, Ghost, Say Anything and Love Actually. But the...

Adweek
December 6, 2021

These Holiday Cups From Panera and TikTok Creator Emily Zugay ...
Beverages

The holidays are synonymous with family, generosity and, of course, hideous sweaters. While Panera Bread isn’t planning on handing out tinsel-trimmed cardigans anytime soon, the brand is offering so...

Ad Week
December 3, 2021

DANIEL w. FLETCHER’s Coca-Cola Collaboration Is the Real...
Beverages - Fashion

Daniel Fletcher’s eponymous label DANIEL w. FLETCHER has a thing for tradition, and for his new collaborative collection with Coca-Cola, the designer looks to past campaigns to create something that...

HypeBeast
December 3, 2021

Michael Bublé Unveils His Limited Edition Bubly Flavor
Beverages - Music

Michael Bublé has a lot of reasons to celebrate this holiday season, and the perfect beverage to toast to it all with, too! The Canadian crooner, 46, has teamed with bubly sparkling water for his ve...

People
December 3, 2021

Miller High Life Releases Gingerbread Dive Bar Kit
Beverages - CPG

According to folklore, there was a fabulous gingerbread house hidden deep in the woods, though stumbling on it nearly spelled doom for curious kids Hansel and Gretel. In more contemporary mythology, ...

Adweek
December 2, 2021

Sugarlands Expands Music Partnership Portfolio with O.A.R. Col...
Beverages - Live Entertainment - Music - Partnerships - Press Releases

GATLINBURG, Tenn., Dec. 2, 2021 /PRNewswire/ -- Sugarlands Distilling Co., an award-winning craft distillery, today announced a multifaceted partnership with platinum-selling recording artists...

Faisal Hussain
December 2, 2021

On the Rocks: KISS Launches Liquor Line in the U.S.
Beverages - Music

After selling more than 100,000 bottles across Europe, Japan and Australia, KISS will release their award-winning spirits portfolio, Drink It Up by KISS, in the U.S. The portfolio of premium gin and r...

License Global
December 1, 2021

Dwayne Johnson Joins Forces With Salt & Straw on New Ice ...
Beverages - CPG - Influencers

Dwayne Johnson has teamed up with Salt & Straw — the world’s largest small-batch ice cream company — for a range of holiday ice cream flavors, appropriately dubbed the “Dwanta Claus” exc...

HypeBeast
November 30, 2021

Speakeasy Co. and BACARDI Rum Join Forces on Limited-Edition H...
Beverages - Electronics - Online - Partnerships - Press Releases

SAN DIEGO, Nov. 30, 2021 /PRNewswire/ -- Today, leading platform Speakeasy Co. (Speakeasy) and BACARDÍ have announced a partnership on an exclusive holiday-themed gift pack, to include BACARDÍ®...

Faisal Hussain
November 30, 2021

Kendall Jenner’s 818 Tequila Dropping Merch Capsule on G...
Beverages - Influencers - Non-Profit - Press Releases

LOS ANGELES, Nov. 30, 2021 /PRNewswire/ -- 818 Tequila, the award-winning tequila brand founded by Kendall Jenner, launched a limited-edition merch collection for Giving Tuesday today. Instead of a tr...

Abby Calcara
November 30, 2021

Snap Opens an AR Holiday Market for Black Friday
Beverages - Fashion - Health & Beauty - Household - Online

Starting on Black Friday (November 26), Snapchat users will be able to access an AR holiday market through the app, featuring immersive experiences from six brands. Coca-Cola, Hollister, Prime Video,...

CampaignUS
November 23, 2021

Postmates and Khalid Present a Musical Experience That Fans Ca...
Beverages - Music

A smoothie might seem like a strange way to market an album, but for Khalid, it made a lot of sense—literally, David Kim, executive creative director at Postmates, told Adweek. He experiences synest...

Ad Week
November 19, 2021

Starbucks and Amazon Are Opening Cashierless Coffee Shop in Ma...
Beverages - Tech

Starbucks is opening a pick-up cafe in midtown Manhattan with Amazon that uses the retail giant’s cashierless technology to attract busy consumers who want to buy coffee or snack quickly. The partn...

CNBC
November 18, 2021

Hendrick’s Gin Unveils Its First-Ever Limited-Edition Ga...
Beverages - Gaming

Hendrick’s Gin has found a way to combine the best of gaming and enjoying a drink with their first-ever Hendrick’s Gaming Chaise. As the rise of gaming chairs begin to take over the community, Hen...

HypeBeast
November 18, 2021

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