LA Lakers superstar LeBron James is set to leave Coca-Cola after 18 years to join rival PepsiCo.
The move was first reported by Front Office Sports (FOS), which said the Los Angeles Lakers forward wi...
The brand is adding three new drinks, expanding its Core, Ultra and Juiced ranges.
They are: Monster Mule, a twist on a Moscow Mule cocktail that claims to be the first ginger-flavoured energy drink ...
When news leaked last October that beverage giant Coca-Cola was looking to discontinue its Zico coconut water brand as part of a broader culling of its portfolio, private-equity investor Mark Ramp...
Truly Hard Seltzer, the brand marketed by Samuel Adams owner Boston Beer, launched a "Try January" campaign to promote the first alcoholic seltzer infused with tea.
As part of the "Try January" campa...
Budweiser Zero, Budweiser's first zero-alcohol brew, assembled a squad of athlete ambassadors for a Team Zero campaign promoting Dry January, per materials emailed to Marketing Dive. Dry January is a ...
Stella Artois wants to help Super Bowl viewers make gourmet food at home with a menu from meal kit service Blue Apron. The Anheuser-Busch InBev beer brand this week introduced Stella Stadium Bites, a ...
Speedway LLC is teaming up with PepsiCo's Mtn Dew brand to relaunch the Year of Dew in 2021. The year-long platform gives fans the opportunity to enter for a chance to win exclusive prizes at Speedway...
O'Doul's and Match are partnering to offer Virtual Date Kits, per details emailed to Marketing Dive. O'Doul's is a non-alcoholic beer marketed by AB InBev.
The kit includes limited-edition O'Doul's c...
Bodyarmor is branching out beyond athletes. Country music singer Carrie Underwood will join the brand. As part of the deal, Underwood will get an undisclosed equity stake in Bodyarmor. The former Amer...
Pepsi today kicked off a multichannel campaign in the lead-up to the Super Bowl, when the soda brand returns as the name sponsor of the halftime show. The centerpiece of the campaign is its first nati...
A decade after its last permanent flavor release, PepsiCo is launching Major Melon at a time when many companies have streamlined portfolios to favor more popular flavors and products.
Although the n...
General Mills Big G cereal has partnered with "got milk?". As part of the partnership, the food company will release special boxes of Cocoa Puffs, Trix, Cheerios, Lucky Charms, Cinnamon Toast Crunch a...
Sprouts said the partnership allows the natural retailer to test the latest trends in an effort to meet growing consumer demand for plant-based, ready-to-drink and ketogenic- and paleo-friendly bevera...
PepsiCo's Mtn Dew Game Fuel this month opened an online store for direct-to-consumer sales of its full line of soft drinks aimed at video game fans. To celebrate the launch, Mtn Dew is running a sweep...
Travis Scott is partnering with Anheuser-Busch on a new agave-spiked seltzer called Cacti, bringing yet another label to the crowded spiked seltzer market.
AB InBev (BUD), the brewer of Budweiser, Co...
The grocery channel has seen alcohol sales boom during the pandemic as state and country restrictions continue to loosen up, allowing retailers to sell alcohol in areas where they weren't able to befo...
Customers can brew custom hot coffee drinks like lattes, cappuccinos and espresso shots in seconds with new touchscreen machines. The hot coffee drinks are made bean to cup, meaning coffee beans are g...
The San Diego Padres star shortstop agreed to an endorsement deal with the Pepsi-owned company.
Gatorade has been on a shopping spree, signing NBA superstar Damian Lillard and the PGA Tour’s Matt...
Pepsi and Fox Entertainment are working together on the first show inspired by one of the soda maker's products. "Cherries Wild" is a game show that will feature a branded integration with Pepsi Wild ...
Last Call is celebrating the holidays with the 20in20 countdown of the gaming marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wi...
Gender bias ingrained in the food and beverage marketing wasn’t necessarily on top of Vincent Bradley’s mind when the 32-year-old serial entrepreneur decided to launch an energy drink company a fe...
Panera Bread is promoting its new flatbread pizzas by partnering with Pepsi in a multichannel campaign that includes a social media sweepstakes to win a virtual pizza party.
Panera is giving away 1...
People who go to BestieGiftEver.com can upload their selfie, add some Heineken-provided digital enhancements, fill out an entry form and cross their fingers, hoping to win the sweepstakes.
“Late ...
Jane Walker– a symbol of the Johnnie Walker brand's commitment to progress in gender equality – proudly introduces its 'First Women' campaign to celebrate these boundary breaking moments, and to i...
Coors Light, which is marketed by Molson Coors Beverage, this week debuted a multichannel campaign featuring the "Beerman," an imperfect snowman built to keep cans of beer cold and who's ready to let ...
Coca-Cola has launched a full review of its media and creative planning and buying practices, including its agency appointments around the world, according to comments a company spokesperson emailed t...
Priyanka Chopra Jonas, actress and creative advisor for Bon Viv, is releasing a limited-edition box set containing holiday pajama sets and materials needed to make her signature holiday cocktail.
D...
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