Gaming Partnerships That Got the Win in 2022
Beverages - Dining - Electronics - Esports - Gaming

Gaming companies are activating all different kinds of creative partnerships in 2022. Take a look at some of the biggest gaming partnerships that happened this year. HyperX and Crown Channel On Tw...

Nicholas Fox
December 9, 2022

International Delight Turned Stress Into Joy for Thousands of ...
Beverages - CPG - Press Releases

BROOMFIELD, Colo., Dec. 9, 2022 /PRNewswire/ -- International Delight, one of the country's leading coffee creamer brands, knows the holidays can be the most stressful time of the year. A recent surve...

PR News
December 9, 2022

Coca-Cola is Getting into Christmas Movies
Beverages - CPG - Streaming - Theatrical

Coca-Cola is hoping that this holiday season, families will crack open some Cokes, settle into a comfy spot and watch its first Christmas Anthology film series. The beverage company partnered with pr...

CNN
December 8, 2022

Non-Profit Partnerships & Promotions That Created Impact ...
Automotive - Beverages - CPG - Finance - Listicles

Impactful non-profit partnerships have become a must-have for brands and companies of all industries. Showcasing to consumers that your brand is more than a product leads to massive goodwill, and o...

Faisal Hussain
December 8, 2022

Tis the Season for Red Robin’s New OREO Peppermint Crunc...
Beverages - CPG - Dining - Press Releases

ENGLEWOOD, Colo., Dec. 8, 2022 /PRNewswire/ -- What goes better with burgers than shakes? Red Robin Gourmet Burgers and Brews, best-known for their wide variety of craveable burgers, has been developi...

Nicholas Fox
December 8, 2022

Summer Blockbuster Partnerships of 2022
Automotive - Beverages - CPG - Dining - Health & Beauty

Summer Blockbuster partnerships offer an great way for studios to promote and celebrate their new movie releases! Check out the following five unique and innovative movie partnerships and promotions f...

Nicholas Fox
December 7, 2022

Must See TV Partnerships of 2022
Beverages - CPG - Electronics - Non-Profit - Online

TV partnerships offer an engaging and fun way for streaming & television studios to promote and celebrate their show releases! Looking for inspiration for your next TV partnership? Here's a sampli...

Nicholas Fox
December 7, 2022

Jim Beam Releases “Kentucky Hug” Holiday Pajamas T...
Beverages - Fashion - Press Releases

CLERMONT, Ky., Dec. 7, 2022 /PRNewswire/ -- Jim Beam knows that the holidays are best spent with loved ones close and a glass of bourbon in hand. But there's no shortage of hurdles preventing us from ...

Nicholas Fox
December 7, 2022

Music Partnerships & Promotions That Hit The Right Notes ...
Beverages - CPG - Dining - Influencers - Music

Music partnerships are powerful when joined with a brand, for both the artist and the company, to reach a wider audience. Check out some great examples of music partnerships from 2022. PARTNERSH...

Sasha Villalobos
December 6, 2022

Miller High Life Unveils Leg Lamp
Beverages - Classic Characters - Press Releases - Theatrical

Miller High Life is giving a beloved Christmas story staple a beer-inspired update. But this is no ordinary “Major Award.” Inspired by High Life’s Girl in the Moon, Miller High Life is introduc...

Angelina Luspo
December 6, 2022

2022 Brand & Entertainment Holiday Partnerships
Attractions - Beverages - CPG - Dining - Fashion

Tis the season for holiday partnerships, but not just the winter-y ones! Explore the programs that brands and entertainment companies activated throughout 2022. Chipotle Delivers Its First BeReal S...

Nicholas Fox
December 5, 2022

Grocery and Convenience Stores Are Increasingly Investing in B...
Beverages - CPG - Fashion - Retail

In November, supermarket chain H-E-B launched its own H-E-B branded shop at its Kerrville, Texas store and intends to roll them out to other stores next year. Its merchandise — which includes appare...

Modern Retail
December 5, 2022

BODY Vodka Partners with Next Century Spirits to Expand Distri...
Beverages - Press Releases

NEW YORK, Dec. 2, 2022 /PRNewswire/ -- BODY, the female-founded, lower-proof vodka brand created by entrepreneur Jilly Hendrix, announces today its partnership with Next Century Spirits, a tech-enable...

Nicholas Fox
December 5, 2022

Sports Partnerships from 2022 That Created a Buzz
Automotive - Beverages - Fashion - Partnership Blogs - Retail

From basketball to racing to golf, 2022 brought lots of great sports partnerships to fruition! Check out a sampling of memorable sports partnerships from the year. United Airlines & the PGA Tea...

Nicholas Fox
December 2, 2022

The Original Donut Shop Coffee and Milk Bar Shake Up Holiday D...
Beverages - CPG - Dining - Press Releases

The unexpected "treat" invites you to dunk your coffee in your cookie. Yes, you read that right. The Original Donut Shop® Coffee and dessert company Milk Bar® have collaborated on four custom treat...

Sasha Villalobos
December 2, 2022

Coke Names New Marketing Lead for North America Amid Strategy ...
Beverages

Coca-Cola has appointed Shakir Moin as head of marketing for its North America unit, effective Jan. 1, according to an internal announcement. A company veteran, Moin takes the reins after serving as i...

MarketingDive
December 1, 2022

Pepsi Invites Fans to Join the Naughty List This Holiday Seaso...
Beverages - Branding - CPG - Press Releases - Retail

Pepsi Has Teamed Up With Santa and Actress Lindsay Lohan to Encourage All to Enjoy "Pilk" – the Delicious Trend of Combining Pepsi and Milk – In A New #PilkandCookies Challenge to Win Holiday Cash...

Sasha Villalobos
December 1, 2022

Michelob ULTRA and the NBA Debut its 22-23 NBA Team Can Collec...
Beverages - Music - Partnerships - Press Releases - Sports

NEW YORK, Dec. 1, 2022 /PRNewswire/ -- 19 special-edition cans, six artists, and one NBA season where joy runs deep. Michelob ULTRA is teaming up with the NBA to unveil the 2022-2023 Michelob ULTRA ...

Faisal Hussain
December 1, 2022

Crown Royal Partners with Salesforce, Crossmint and Vayner3 to...
Beverages - CPG - Non-Profit - Online - Press Releases

Join Crown Royal and Honor the Special People Who Deserve a Crown in your Life with a Unique Digital Collectible That Pays it Forward This Giving Tuesday, Crown Royal, in partnership with Salesforce ...

Sasha Villalobos
November 30, 2022

White Castle and Social Media Influencer, Captain Puff, Create...
Beverages - Dining

White Castle is teaming up with well-known social media influencer and gaming streamer Captain Puffy to promote her new Coca-Cola Freestyle drink available only at White Castle restaurants. The Sprit...

QSR Magazine
November 29, 2022

Pepsi Nutmeg Has Fans Curious for That New Fiery Flavor Innova...
Beverages - Branding - CPG - Sports

The new limited-edition flavor comes as part of its “Nutmeg Royale” football campaign. While the films celebrate the crafty moves on the pitch and the players who perfected them. Just like the ski...

Foodsided
November 28, 2022

Esports Organization Ninjas in Pyjamas Secures Red Bull Partne...
Beverages - Esports - Gaming - Sponsorships

Swedish esports organization Ninjas in Pyjamas (NiP) has announced a partnership with energy drink brand Red Bull. As a result, the brand’s logo will feature on NiP’s CS:GO jerseys at the BLAST P...

Esports Insider
November 28, 2022

Budweiser Will Ship All the Beer Banned from Qatar Stadiums to...
Beverages - Sports

The beer brand announced this week that whichever country wins the World Cup will receive all the beer going unsold due to the ban. https://twitter.com/Budweiser/status/1593893410062143488 Budweiser...

Yahoo! Sports
November 23, 2022

Pure Leaf Iced Tea Debuts its First-Ever Holiday Oasis Lounge ...
Beverages - CPG - Partnerships - Press Releases - Travel

PURCHASE, N.Y., Nov. 22, 2022 /PRNewswire/ -- Pure Leaf Iced Tea has partnered with Philadelphia International Airport (PHL) to create the first-ever Pure Leaf Holiday Oasis Lounge. With this cus...

Faisal Hussain
November 23, 2022

Jameson Irish Whiskey Brings Back Its Limited-Edition “W...
Beverages - Press Releases

NEW YORK, Nov. 17, 2022 /PRNewswire/ -- Forget putting leg lamps in your window this holiday season! Back by popular demand, Jameson Irish Whiskey has put a fun twist on its beloved whiskey trees...

Faisal Hussain
November 21, 2022

Frito-Lay and Pepsico Beverages “Share More Joy” T...
Beverages - Press Releases

PLANO, Texas, Nov. 21, 2022 /PRNewswire/ -- The North American Divisions of PepsiCo are partnering up to remind consumers that holiday moments are better when we're together. "Our core mission is to...

Nicholas Fox
November 21, 2022

Diageo and Smirnoff Launch New Global Responsible Drinking Cam...
Beverages - CPG - Online - Press Releases - Retail

Diageo and the world's number one vodka Smirnoff, have today launched a new global campaign 'Drops of Advice' encouraging people to drink responsibly during the holidays while also enjoying the best o...

Sasha Villalobos
November 21, 2022

Budweiser’s World Cup Stadium Plans Given Red Card as FI...
Beverages - Sponsorships - Sports

Alcoholic beer will not be sold inside the perimeter of the eight 2022 World Cup stadiums in Qatar, following pressure from officials. In a statement explaining its decision, FIFA said supporters woul...

Adweek
November 18, 2022

Buffalo Wild Wings and Mtn Dew Legend Team Up With Basketball ...
Beverages - Dining - Non-Profit - Press Releases - Sports

ATLANTA and PURCHASE, N.Y., Nov. 18, 2022 /PRNewswire/ -- Buffalo Wild Wings® and Mtn Dew Legend® recruited basketball superstars Klay Thompson and A'ja Wilson to surprise local communities in San ...

Nicholas Fox
November 18, 2022

Boys & Girls Clubs of America and Parichute Fight Food In...
Beverages - Non-Profit - Partnerships - Press Releases - Sports

ATLANTA--(BUSINESS WIRE)--Today, Boys & Girls Clubs of America, together with Parichute, The Coca-Cola Company and players of many Major League Soccer (MLS), National Women’s Soccer League (NWSL...

Faisal Hussain
November 17, 2022

Allstate + Mocktails = Safer Driving
Automotive - Beverages - Press Releases

Allstate and chef and TV personality Jordan Andino create the Allstate Good Sips collection to promote safe driving. Continuing its legacy of safe driving, Allstate is teaming up with chef, restaurat...

Sasha Villalobos
November 17, 2022

Starco Brands Expands Whipshots Product Line with Limited Edit...
Beverages - CPG - Press Releases

SANTA MONICA, Calif., Nov. 14, 2022 /PRNewswire/ -- Starco Brands today announced that WhipshotsTM, the innovative vodka-infused whipped cream, is introducing a new Peppermint flavor to its portf...

Faisal Hussain
November 16, 2022

Coors Light’s Chill Polish Brings Color-Changing Technology ...
Beverages - CPG - Health & Beauty - Press Releases

Coors Light fans know that when the mountains turn blue, the beer’s ready to drink. This winter, the beer brand is bringing the color-changing technology on its packaging to the hands of its drinke...

Sasha Villalobos
November 16, 2022

Pure Leaf Iced Tea Illustrates the Power of Saying “No&#...
Attractions - Beverages - Branding - Partnerships - Press Releases

PURCHASE, N.Y., Nov. 15, 2022 /PRNewswire/ -- Today, Pure Leaf Iced Tea announced a partnership with the Hallmark Channel to bring the brand's "No is Beautiful" campaign message to movie-lovers via ...

Faisal Hussain
November 15, 2022

Albertsons Companies Toasts the Holiday Season with the Launch...
Beverages - Press Releases

BOISE, Idaho--(BUSINESS WIRE)--Albertsons Companies invites customers to toast this holiday season with its new, premium Vinaforé Collection. The private label collection features five distinctively...

Faisal Hussain
November 14, 2022

America’s Leading Brewer Enters Ownership Space in New Major...
Beverages - Branding - CPG - Press Releases - Sports

Anheuser-Busch, one of the largest and most influential sport sponsors in the U.S., is building on its commitment to bringing fans closer to the sports they love with the purchase of a Major League Pi...

Sasha Villalobos
November 9, 2022

Coors Banquet Named the Official Beer Partner of Paramount Net...
Beverages - Opportunities - Partnerships - Press Releases - Streaming

GOLDEN, Colo., Nov. 9, 2022 /PRNewswire/ -- Coors Banquet, the beer proudly born and brewed in Golden, Colorado, since 1873, is partnering with TV's #1 show "Yellowstone" as the official beer integ...

Faisal Hussain
November 9, 2022

Southern Comfort Launches Limited-Edition Drinking Pants to Ma...
Beverages - Branding - Online - Press Releases - Retail

Drinking Pants will revolutionize holiday dressing with breakthrough design technology: the SoCo Shot Glass Pocket (and more!) Southern Comfort, or SoCo as it's affectionately known by fans around th...

Sasha Villalobos
November 8, 2022

Tropicana Debuts ‘Perfect’ Mimosa Maker with Orange Juice ...
Beverages - Branding - CPG - Online - Retail

Sounds a-peeling! Mimosa lovers can now add their preferred amount of juice to their Champagne with Tropicana’s new gadget. The Tropicana Mimosa Maker is here to make your orange juice and Champag...

NY Post
November 8, 2022

Angry Orchard Hard Cider Partners With Four & Twenty Blac...
Beverages - CPG - Dining - Online - Partnerships

WALDEN, N.Y., Nov. 2, 2022 /PRNewswire/ -- Ahead of Thanksgiving this year, Angry Orchard, the nation's leading cider maker¹, is partnering with Brooklyn-based pie shop Four & Twenty Blackbi...

Faisal Hussain
November 7, 2022

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.