G.O.A.T Fuel announces exclusive flavors with The Vitamin Shop...
Beverages - CPG - Press Releases - Retail

G.O.A.T. Fuel®, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, is excited to announce that it is partnering with The Vitamin Shoppe® as the exc...

Trent Turquand
 November 3, 2023

#goatfuel #thevitaminshoppe

UFC and Anheuser-Busch announce multiyear partnership
Beverages - Press Releases - Sponsorships - Sports

UFC®, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), together with Anheuser-Busch, one of America's most iconic companies, today announced a new mul...

Trent Turquand
 October 30, 2023

#anheuser-busch #ufc

Coca-Cola & beloved local U.S. pizzerias are offering up ...
Beverages - Dining - Press Releases

Order Up! Today, Coca-Cola announces it has teamed up with beloved local pizzerias across the United States to launch Toss In, Take Out – a traveling restaurant takeover to serve up delicious slices...

Nicholas Fox
 October 17, 2023

#coca-cola

Samuel Adams brews up scares for return of OctoberFest
Beverages - CPG - Press Releases

Fall is undoubtedly Beer Season. From tailgating to the latest fall brew flavors, the pint glass is definitely half full - never half empty - for beer lovers in autumn. So, it's understandable why 38%...

Trent Turquand
 September 28, 2023

#samueladams

ZOA Energy launches revolutionary supplement, ZOA+ Powder
Beverages - CPG - Press Releases - Sports

ZOA Energy, the better-for-you energy drink, is introducing an unrivaled product to its impressive lineup. ZOA+ Powder – the 5-in-1 advanced formula pre-workout supplement designed to deliver maximu...

Trent Turquand
 September 19, 2023

#zoa

Spirit Halloween and Kung Fu Tea brew up killer costume and dr...
Beverages - CPG - Fashion - Press Releases - Retail

Spirit Halloween and Kung Fu Tea are joining forces to serve up new treats for fans – no tricks about it. The collaboration includes five exclusive costumes and a new, limited-time-only beverage ins...

Trent Turquand
 September 18, 2023

#kungfutea #spirithalloween

Smirnoff shows up big for NFL kickoff celebrating fans with ne...
Beverages - CPG - Press Releases - Sports

Smirnoff is raising the stakes like never before this NFL season with a playbook designed to celebrate the heartbeat of the game, the fans. The World's No. 1 Vodka is taking over the 2023 season start...

Trent Turquand
 September 8, 2023

#nfl #smirnoff

Anheuser-Busch, MADD, and Uber to encourage 21+ fans to ‘...
Automotive - Beverages - Press Releases

The country's leading brewer, Anheuser-Busch, the nation's largest drunk driving victim services and advocacy nonprofit, Mothers Against Drunk Driving (MADD), and ridesharing platform, Uber, are bring...

Nicholas Fox
 August 31, 2023

PepsiCo will eliminate plastic rings on beverage multipacks in...
Beverages - CPG - Press Releases

PURCHASE, N.Y., August 24, 2023 — As part of PepsiCo’s pep+ (PepsiCo Positive) sustainable packaging journey to ensure packaging never becomes waste, PepsiCo is the first beverage company to commi...

Angelina Luspo
 August 28, 2023

#pepsico

PEPSI celebrates its historic 125th anniversary with 125-day l...
Beverages - CPG - Dining - Press Releases

On August 28, 1898 in New Bern, North Carolina, pharmacist Caleb Bradham renamed "Brad's Drink," his popular non-alcoholic digestif, "Pepsi-Cola." 125 years later, Pepsi has become one of the world's ...

Trent Turquand
 August 24, 2023

#pepsi

G FUEL and THE WITCHER release energy drink collaboration
Beverages - CPG - Gaming - Press Releases

NEW YORK, August 23, 2023 -- Get ready for a flavor adventure like no other as Game-Changing energy drink G FUEL teams up with CD PROJEKT RED’s legendary dark-fantasy RPG video game series, The Witc...

Angelina Luspo
 August 24, 2023

#cd-projekt-red #g-fuel #the-witcher

BACARDÍ rum named first spirits partner of the 2023 MTV Video...
Beverages - CPG - Live Entertainment - Press Releases - Television

As the First Spirits Partner of the 2023 MTV Video Music Awards, BACARDÍ rum is excited to partner with MTV and Paramount Brand Studio around the award show's celebration of 50 years of Hip Hop cultu...

Trent Turquand
 August 23, 2023

#bacardi #mtv #vmas

Anheuser-Busch and Washington Commanders kick off new sponsors...
Beverages - CPG - Press Releases - Sports

As the 2023 NFL season kicks off, the Washington Commanders and Anheuser-Busch are proud to announce their new multi-year partnership. As part of the deal, Anheuser-Busch will become the Official Beer...

Trent Turquand
 August 21, 2023

#anheuserbusch #budlight #washingtoncommanders

CELSIUS to bring essential energy to Major League Soccer as le...
Beverages - CPG - Press Releases - Sports

Major League Soccer (MLS) and CELSIUS®, Essential Energy, maker of its lifestyle energy drink, today announced an agreement that designates CELSIUS as the official energy drink of MLS in the U.S. thr...

Trent Turquand
 August 17, 2023

#celsius #mls

Eggo collabs with Sugarlands Distilling Co. to launch brunch i...
Beverages - CPG - Press Releases

From dining al fresco on patios and roof decks to hosting at home with friends, brunch season is in full swing and so too are its signature specials: decadent food paired with creative cocktails. That...

Trent Turquand
 August 16, 2023

#kelloggs #sugarlandsdistillingco

Chobani spices up fall beverage season with new oatmilk pumpki...
Beverages - CPG - Press Releases

Chobani, a next generation food and beverage company known for its Greek Yogurt, today introduced Chobani® Oatmilk Pumpkin Spice, a rich, creamy, pumpkin spice flavored oat drink made from the goodne...

Trent Turquand
 August 15, 2023

#chobani

G FUEL teams with Neopets for limited-edition energy drink col...
Beverages - CPG - Press Releases

G FUEL celebrates a fantastic new era of the virtual pet game Neopets with a limited-edition collection featuring remastered G FUEL Energy Formula products, a Neopets x G FUEL Slushie Cup and collecti...

Nicholas Fox
 August 11, 2023

McDonald’s presents the as featured in meal
Beverages - Classic Characters - Dining - Press Releases - Streaming

From classic films and binge-worthy comedies to hit songs and anime series, McDonald's has been famously featured in entertainment for decades. Now, we're giving fans a front-row seat to a new experie...

Trent Turquand
 August 9, 2023

#mcdonalds

Pepsi Zero Sugar takes the field as the “official zero o...
Beverages - CPG - Press Releases - Sports

With the kickoff to the NFL season approaching, football fans will see a lot more zeroes on the gridiron this year as players will be able to don a jersey sporting the No. 0 for the first time in NFL ...

Trent Turquand
 August 9, 2023

#nfl #pepsi

Twisted Tea Hard Iced Tea cranks up the dial on alcohol and fu...
Beverages - CPG - Press Releases

Twisted Tea Hard Iced Tea is taking things to a whole new level as the nation's No. 1 hard iced tea brand¹ continues to give fans more ways to be a part of the Twisted Tea party than ever before. The...

Nicholas Fox
 August 9, 2023

Southern California’s Stone Brewing creates first-ever o...
Beverages - CPG - Press Releases - Sports

The University of Southern California (USC) Athletics, announces the debut of its first-ever official craft beer, Stone Fight On! Pale Ale. The beer is brewed by Stone Brewing, the Southern California...

Trent Turquand
 August 8, 2023

#stonebrewing #usc

SONIC drive-in to partner with Reese’s Book Club and don...
Beverages - Dining - Press Releases

To help teachers and students receive the classroom supplies they need for the new school year, SONIC® Drive-In is teaming up with Reese’s Book Club, a part of Reese Witherspoon’s Hello Sunshine,...

Trent Turquand
 August 7, 2023

#reesesbookclub #sonic

Hudson Whiskey unveils latest limited edition offering in part...
Beverages - CPG - Press Releases - Sports

FLUSHING, N.Y.— Hudson Whiskey unveils its latest limited-edition offering in partnership with the New York Mets. The New York-made duo have teamed up to release a limited edition bottling of Hudson...

Trent Turquand
 August 3, 2023

#hudsonwhiskey #newyorkmets

The ICEE Company and Golden Corral team up to launch toothy de...
Beverages - CPG - Dining - Press Releases

ICEE fans can sink their teeth into a chilly new ICEE dessert at Golden Corral restaurants nationwide in celebration of Shark Week. Just in time for Shark Week, the limited-edition Shark Bait ICEE is...

Nicholas Fox
 July 25, 2023

Coors Light tackles soccer ‘fanxiety’ ahead of Leagues Cup...
Beverages - CPG - Press Releases - Sports

Soccer fans are some of the most passionate in the world but cheering for your favorite soccer team can be stressful. The first-ever Leagues Cup, a monumental World Cup-style tournament including all ...

Sasha Villalobos
 July 20, 2023

#coors-light

Truly Hard Seltzer launches zero gravity pop-up bar
Beverages - Branding - CPG - Press Releases

Boston Beer Company's Truly Hard Seltzer, a leader and innovator in the hard seltzer category, is taking seltzer season to new heights by launching the first-ever Zero-G drinking experience with the...

Sasha Villalobos
 July 10, 2023

#boston-beers-company #truly-hard-seltzer

Pure Kick teams with JD Motorsports & Kyle Weatherman in ...
Automotive - Beverages - CPG - Press Releases - Sports

Gaffney, SC- JD Motorsports is delighted to announce that Kyle Weatherman, will be proudly supported by Pure Kick as the primary sponsor for the upcoming race, The Loop 121 Chicago Street Course, sche...

Angelina Luspo
 June 28, 2023

#jd-motorsports #nascar #pure-kick

7-Eleven refreshes Slurpee logo and cup design with ‘Anythin...
Beverages - Branding - CPG - Press Releases - Retail

Just when Slurpee® drinks couldn’t get any cooler, today, 7-Eleven, Inc. announced a fresh new look for its iconic frozen drink as part of the retailer’s new “Anything Flows™” campaign. The...

Sasha Villalobos
 June 12, 2023

#7-eleven #slurpee

Michelob ULTRA becomes NBA’s first-ever global beer part...
Beverages - Branding - CPG - Press Releases - Sports

AB InBev, the world’s leading brewer, and the National Basketball Association (NBA), today announced a global expansion of its marketing partnership that will make Michelob ULTRA the exclusive and w...

Sasha Villalobos
 June 6, 2023

#ab-inbev #michelob-ultra #nba

Miller High Life and the Planters brand are “A Match Mad...
Beverages - CPG - Press Releases

Miller High Life and the maker of the Planters® brand are teaming up to toast life's simple pleasures. For more than a century, these iconic brands have been the cornerstone of good times spent toget...

Sasha Villalobos
 May 10, 2023

#hormel #miller-high-life #molson-coors #planters

Vizzy Hard Seltzer introduces limited-edition orange cream pop...
Beverages - CPG - Press Releases

Vizzy Hard Seltzer is bringing the heat this summer, and most certainly the vibes, with a new limited-edition summer flavor: Vizzy Orange Cream Pop Hard Seltzer and the debut of "Flavor For Every Vibe...

Sasha Villalobos
 April 28, 2023

#molson-coors #vizzy-hard-seltzer

Rockstar Energy Drink and Angus Cloud drop into PUBG MOBILE
Beverages - CPG - Gaming - Influencers - Press Releases

Rockstar Energy Drink is taking its "Fuel What's Next" campaign into the virtual world through a partnership with one of the most popular mobile games, PUBG MOBILE, bringing players an authentic Fuel ...

Sasha Villalobos
 April 26, 2023

#angus-cloud #pepsico #pubg-mobile #rockstar-energy-drink

Smirnoff Ice marks 23 years with branding overhaul, summer rel...
Beverages - CPG - Press Releases

Twenty-three years after first arriving on the scene, Smirnoff ICE is continuing to change the game. Today, the OG flavored malt beverage is reimagining what it means to be a classic, starting with a ...

Sasha Villalobos
 April 21, 2023

#diageo #smirnoff

Coca-Cola, Molson Coors enter hard iced tea with new launch
Beverages - CPG - Press Releases - Retail

Molson Coors Beverage Company will launch Peace Hard Tea™, a new product in the beyond beer space, through its relationship with The Coca-Cola Company. Peace Hard Tea is inspired by Peace Tea®, Th...

Sasha Villalobos
 April 19, 2023

#coca-cola #molson-coors

G FUEL & CAPCOM team up for RESIDENT EVIL 4 energy drink
Beverages - CPG - Gaming - Press Releases

NEW YORK, April 12, 2023 /PRNewswire/ -- In celebration of CAPCOM's thrilling and fan-favorite remake of Resident Evil™ 4, G FUEL announced its new flavor inspired by the game, Las Plagas, is now a...

Angelina Luspo
 April 18, 2023

#capcom #g-fuel #resident-evil-4

Constellation Brands Forms Multi-Year, Multi-Million Dollar Pa...
Beverages - Branding - CPG - Online - Press Releases

Constellation Brands, Inc. (NYSE: STZ), a leading beverage alcohol company, announced today that it has formed a multi-year, multi-million dollar partnership with Tastemade, a modern media company, to...

Sasha Villalobos
 April 3, 2023

#constellation-brands #tastemade

Coca-Cola Invites Digital Artists to ‘Create Real Magic&...
Beverages - Press Releases - Tech

Digital creatives around the world can use a first-of-its-kind AI platform to generate original artwork with iconic creative assets from the Coca-Cola archives. Built exclusively for Coca-Cola by Open...

Sasha Villalobos
 March 21, 2023

#coca-cola

Twisted Tea Hard Iced Tea Launches First-Ever Bracket-Busting ...
Beverages - CPG - Press Releases

Man's most intimate procedure, the vasectomy, has never felt so… cool and refreshing? According to urologists and numerous healthcare studies¹, the United States sees a 30% increase in vasectomies...

Sasha Villalobos
 March 16, 2023

#twisted-tea

Coors Light Introduces New Beer-Flavored Coors-icles to Bring ...
Beverages - CPG - Press Releases

For passionate college basketball fans, March is pure chaos, with busted brackets, buzzer beaters and nail-biting stress. It's an emotional rollercoaster, and it's hard to keep your cool when your bra...

Sasha Villalobos
 March 15, 2023

#coor-light

More Than Just A Cup: McCafé® At Home, Keurig Dr Pepper, and...
Beverages - CPG - Dining - Household - Press Releases

NEW YORK, March 9, 2023 /PRNewswire/ - Keurig Dr Pepper Inc. is celebrating McCafé At Home's second year of partnership with Ronald McDonald House Charities (RMHC) to support families with children...

Angelina Luspo
 March 9, 2023

#keurig-dr-pepper #mccafe

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