Full Sail IP Partners Buys Odwalla
Beverages - CPG - Press Releases

WESTPORT, Conn., Sept. 14, 2021 /PRNewswire/ -- Full Sail IP Partners, an acquiror of leading brands, has acquired the Odwalla brand from the Coca-Cola Company. Odwalla, the popular food and bever...

Faisal Hussain
September 16, 2021

Stella Artois Liberté, the Brand’s Non-Alcoholic Brew, Give...
Beverages - Press Releases

New York, NY – September 9, 2021 –  Introducing Stella Artois Liberté, a new 0.0% non-alcoholic option designed to give you more. Stella Artois is raising the bar and giving fans a new reason ...

Faisal Hussain
September 13, 2021

Shaken Not Stirred: Smirnoff™ Vodka Reveals ‘ThereR...
Beverages - Partnerships - Press Releases - Theatrical

LONDON, Sept. 8, 2021 /PRNewswire/ -- "Shaken not stirred." Viewers have seen James Bond drink his famous Smirnoff vodka martini from the very first Bond film, Dr. No (1962). In Goldfinger (1...

Faisal Hussain
September 13, 2021

Snyder’s of Hanover® and Captain Lawrence Brewing Co. P...
Beverages - CPG - Partnerships - Press Releases

HANOVER, Pa., Sept. 13, 2021 /PRNewswire/ -- To kick off Oktoberfest festivities, Snyder's of Hanover® and Captain Lawrence Brewing Company reunited to blend the iconic flavor of Snyder's o...

Faisal Hussain
September 13, 2021

Perrier’s Mysterious New Flavor Celebrates Dia De Los Mu...
Beverages - Branding

This year, the company is creating a special flavor of sparkling water for Día de los Muertos, the Mexican holiday that takes place on November 1 and 2 to celebrate, mourn, and honor the lives of de...

Mashed
September 13, 2021

Molson Coors Makes La Colombe Coffee Cans Available Nationwide
Beverages - Retail

Philadelphia-based coffee roaster La Colombe is expanding its reach. With the help of the Molson Coors Beverage Company, the brewer's ready-to-drink lattes and coffees will be more widely accessible. ...

Thrillist
September 13, 2021

International Delight® Takes Its Iced Coffee to the Candy Sto...
Beverages - CPG - Press Releases

BROOMFIELD, Colo., Sept. 13, 2021 /PRNewswire/ -- Coffee and candy fans unite! International Delight® is delivering the ultimate coffee and confectionary collaboration with its new ready-to-drink...

Faisal Hussain
September 13, 2021

The Boston Beer Company Launches New “Bevy Long Drink...
Beverages - Press Releases

BOSTON, Sept. 8, 2021 /PRNewswire/ -- The Boston Beer Company today announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the "Long Drink...

Faisal Hussain
September 9, 2021

Bud Light Seltzer Introduces the Perfect Complement to Oversiz...
Beverages - Press Releases

NEW YORK, NY – August 31, 2021 – Get your flannel and ‘basic’ social content ready! Apple picking and pumpkin patch season is here, which is why Bud Light Seltzer, the brand that continues t...

Faisal Hussain
September 8, 2021

Liquor.com Launches Online Store
Beverages - Online - Press Releases

NEW YORK, Sept. 7, 2021 /PRNewswire/ -- Today, Liquor.com, the largest cocktails and spirits site, launched its first-ever standalone store (The Liquor.com Store), with essential and unique bar ite...

Faisal Hussain
September 7, 2021

The History of the Honey Deuce, the U.S. Open’s Iconic Signa...
Beverages - Just for Fun - Live Entertainment - Sports

Wimbledon has the Pimm’s Cup. The Kentucky Derby has the Mint Julep. The U.S. Open has the Honey Deuce—Grey Goose, fresh lemonade, raspberry liqueur, all topped with a honeydew melon skewer. It a...

Vogue
September 3, 2021

Martha Stewart Wine Co. Announces Brand Expansion
Beverages - Branding - Online - Partnerships - Press Releases

LOS ANGELES, Sept. 2, 2021 /PRNewswire/ -- Marquee Brands, DRINKS, and Martha Stewart Wine Co., the online wine collection featuring a selection of wines hand-picked by America's lifestyle expert ...

Faisal Hussain
September 2, 2021

Hello Sunshine Partners With Baileys Irish Cream to Celebrate ...
Beverages - Online - Partnerships - Press Releases - Streaming

LOS ANGELES--(BUSINESS WIRE)--Treat yourself to a new kind of modern day Rom-Com! Hello Sunshine has partnered with Baileys Irish Cream Liqueur, the world’s number one selling liqueur, to release a ...

Faisal Hussain
August 31, 2021

Jason Momoa Is the Real-Life Aquaman After Revealing Latest En...
Beverages - Health & Beauty

The actor founded a water company called Mananalu back in 2019, which provides fully recyclable aluminum water bottles to replace single-use plastic ones. This summer, Mananalu landed a huge deal to d...

popculture.com
August 31, 2021

Natural Light Is Making Vodka
Beverages

Natty Light announced its biggest brand expansion yet — at least as far as ABV is concerned. Natural Light now makes vodka. Natural Light Vodka — which clocks in at a relatively low at 30 percent...

Food & Wine
August 30, 2021

Harpoon Brewery and Dunkin’ Launch New Coffee and Donut-Infu...
Beverages - Dining - Partnerships - Press Releases - Retail

Boston, MA and Canton, MA – Aug. 25, 2020 – Harpoon Brewery and Dunkin’ are at it again, launching a series of new coffee and—for the first time—donut-infused beers for fall. A trio of ne...

Faisal Hussain
August 30, 2021

Coca-Cola Encourages Recycling by Offering Free Rides Through ...
Beverages - Partnerships - Press Releases - Tech - Travel

ATLANTA--(BUSINESS WIRE)-- Today, Coca-Cola announced a partnership with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate...

Mitch Litvak
August 30, 2021

Heineken Gives Sports Fans Three More Reasons to Cheer
Beverages - Partnerships - Press Releases - Sports

AMSTERDAM, Aug. 26, 2021 (GLOBE NEWSWIRE) -- The hope, the cheers, the suspense, the celebration - and having the very best of times before, during and after a sports event… it’s what fans want, n...

Faisal Hussain
August 27, 2021

Brewing Company Modelo Enters Streetwear Arena With Co-Branded...
Beverages - Fashion

After Supreme-branded Skittles and Oreo cookies, Mexican beer company Modelo is aiming to get its slice of the streetwear market. The company is kicking off the first in a series of co-branded clothi...

WWD
August 27, 2021

Priority Bicycles Partners With Dogfish Head Brewery, Free Peo...
Attractions - Beverages - Partnerships - Podcasts - Press Releases

NEW YORK, Aug. 26, 2021 /PRNewswire/ -- Priority Bicycles announces the expansion of its custom bicycle program as brands align with the surge in cycling as a new way to extend brand reach and dee...

Faisal Hussain
August 26, 2021

The Cookie Butter Latte & Plant-Based Eats From Beyond Me...
Beverages - CPG - Partnerships - Press Releases - Retail

LOS ANGELES, Aug. 25, 2021 /PRNewswire/ -- The Coffee Bean & Tea Leaf® brand, one of the world's leading roasters and retailers of specialty coffee and tea, today launched its fall seaso...

Faisal Hussain
August 25, 2021

American Airlines Will Not Serve Alcohol on Flights Until 2022
Beverages - Travel

American Airlines says it will not serve alcohol in the main cabin of its flights until January 18, 2022, when the US mask mandate on public transportation is now set to expire. American suspended al...

CNN
August 25, 2021

MTN DEW® Brings The Heat With New MTN DEW® FLAMIN’ HOT...
Beverages - CPG - Partnerships - Press Releases

PURCHASE, N.Y., Aug. 25, 2021 /PRNewswire/ -- MTN DEW meets FLAMIN' HOT. You heard that right. The 81-year-old beverage brand is no stranger to pushing flavor boundaries and FLAMIN' HOT' is no exce...

Faisal Hussain
August 25, 2021

Soccer Fans Can Now Eat Their Coffee Cups
Beverages - CPG - Sports

Starting this weekend with Man City’s first home game, and throughout the season, Etihad Stadium will be serving hot drinks in edible coffee cups. The receptacles are made of wafer and keep their fo...

Fast Company
August 24, 2021

From Snacks to Beer, CPGs Rethink the Art of Sampling
Beverages - CPG - Online - Retail

In an industry where taste is paramount, sampling is among the most useful tools for food and beverage brands to hook consumers and turn them into repeat customers. Sampling not only provides new bra...

FoodDive
August 23, 2021

Yuengling’s Iconic Beers Officially Hit Shelves Across T...
Beverages - Partnerships - Press Releases

POTTSVILLE, Pa., Aug. 23, 2021 /PRNewswire/ -- The Yuengling Company announced that the brand's flagship beers are officially available across the state of Texas, starting today. ...

Faisal Hussain
August 23, 2021

Stella Artois’ Solstice Celebration Shows Evolving Appro...
Beverages - Live Entertainment

Publishers’ live event organizers have had to grapple with unusual logistical nightmares amid this delta variant period of the pandemic. As Stella Artois eagerly returned to experiential marketing ...

Adweek
August 18, 2021

Molson Coors’ Bet on Dwayne Johnson’s Zoa Energy is Off to...
Beverages

Zoa Energy, Molson Coors Beverage’s latest bet beyond beer, seems to be paying off for the brewer. The new energy drink was created by actor and former professional wrestler Dwayne Johnson, his ex-...

CNBC
August 18, 2021

Puma & Kool-Aid Head Back to School with Apparel Line
Beverages - CPG - Fashion

Whether you had Kool-Aid in your house or not growing up, chances are you remember the branding—short spots in which thirsty kids would shout, “Hey, Kool-Aid!” just before the Kool-Aid man would...

Adweek
August 16, 2021

7-Eleven Will Now Deliver Booze & Slurpees to Your Door
Beverages - Online - Retail

Food and grocery delivery services boomed during the pandemic as our purchase habits and expectations changed. And now 7-Eleven is getting in on the home delivery trend by launching a pilot program in...

Fast Company
August 16, 2021

Dr Pepper Just Released a Chocolate-Flavored Soda
Beverages

Dr Pepper FANtastic Chocolate is a combination of Dr Pepper and chocolate. We know, at first thought it sounds a little unappealing, after all, bubbly soda? But we have faith that it’ll be a sip to ...

Yahoo! Life
August 16, 2021

Monster Energy Becomes Official Energy Drink Partner for Wolve...
Beverages - Esports

Football club Wolverhampton Wanderers has announced a partnership with energy drinks brand Monster Energy. As a result, Monster Energy will become the official energy drink partner for Wolves and Wol...

Esports Insider
August 16, 2021

IHOP Restaurants Add Wines, Beers and Champagne to Menus in Se...
Beverages - Dining - Press Releases

GLENDALE, Calif.--(BUSINESS WIRE)--Today, IHOP® unveiled its new libations menu of ‘Bubbles, Wine & Brews,’ available at select locations.* The exclusive menu features domestically and locall...

Faisal Hussain
August 12, 2021

Pumpkin Cream Cold Brew, Pumpkin Spice Signature Latte and Mor...
Beverages - Dining - Press Releases

BOSTON, MA (August 11, 2021) – It may still be warm outside, but Dunkin’ is turning up the pumpkin heat earlier than ever before with an incredible fall menu. Pumpkin picking season is giving Dun...

Mitch Litvak
August 11, 2021

The Boston Beer Company Partners With PepsiCo for US Launch of...
Beverages - Partnerships - Press Releases

BOSTON, Aug. 10, 2021 /PRNewswire/ -- The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage.  The partnership unites...

Faisal Hussain
August 10, 2021

Tea Business Unilever Plans to Sell Could be Worth $5.6B
Beverages - CPG

Unilever plans to divest most of its tea business following a six-month review by placing them into a separate entity, the company said during its recent earnings call. The changes to its tea business...

FoodDive
August 10, 2021

2021 Hot 25 Retailers
Beverages - Household - Online - Retail

NRF’s annual Top 100 list is based on sales rankings; there’s also a list of segment Power Players, those with U.S. sales equal to or greater than 10 percent of the sales of the category leader. B...

NRF
August 5, 2021

Corona & Duolingo Partner to Teach the Proper Pronunciati...
Beverages - Tech

Corona is marking the launch of its new Hard Seltzer Limonada line through a partnership with language-learning platform Duolingo, per a company press release. The campaign aims to teach consumers how...

Marketing Dive
August 5, 2021

Molson Coors to Release Five Trail Blended American Whiskey, I...
Beverages - Press Releases

Molson Coors Beverage Company next month will release its first full-strength spirit, a blended American whiskey made with Coors malt and Rocky Mountain water called Five Trail. Under the banner Coor...

Faisal Hussain
August 4, 2021

PepsiCo to Sell Tropicana and Naked Juice Brands
Beverages

PepsiCo Inc. plans to sell the Tropicana orange juice brand to a private-equity firm, parting ways with one of its most famous holdings in a bid to boost growth. The snacks-and-beverage giant will se...

Wall Street Journal
August 3, 2021

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