A media network in the hotel category presents marketers with a different array of opportunities, the companies said. On the road, travelers need things like ground transportation, personal items they...
Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on...
Duolingo, that language-education company whose app you downloaded during lockdown to teach yourself Mandarin, is opening a "restaurant with an educational component," in Pittsburgh, Pennsylvania, acc...
Mary J. Blige’s 2012 partnership with Burger King, featuring a cover of her song “Don’t Mind” remixed to highlight the new Crispy Chicken Wrap product, was a highly contentious campaign and wa...
NEW YORK, May 9, 2022 /PRNewswire/ -- Peloton is rolling out a major brand refresh and new creative platform, all focused on being the most motivating brand in the world. The new brand strategy ele...
IRVINE, Calif., May 5, 2022 /PRNewswire/ -- HI-CHEWTM, the immensely fruity, intensely chewy candy is partnering with the Chicago Cubs, St. Louis Cardinals, and the Tampa Bay Rays to bring fruity, ...
SAN DIEGO--(BUSINESS WIRE)--Ever heard of BGE? Now you have. The leading men’s lifestyle consumer brand and male grooming category creator, MANSCAPED™, today debuted its latest out-of-home campa...
Unilever will stop marketing food and beverage products to children under the age of 16 across traditional and social media. The global move comes as brands face increased scrutiny around how they mar...
NEW YORK--(BUSINESS WIRE)--Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce. The study, titled ...
CANTON, Mass.--(BUSINESS WIRE)--Made your bed? That’s a reason to celebrate. Put on pants with actual buttons? There’s another! Legendary ice cream brand, Baskin-Robbins is celebrating the happine...
LAS VEGAS , April 5, 2022 /PRNewswire/ -- Popchips, the better-for-you salty snack brand known for its popped, never fried potato chips, today announces a complete brand overhaul with a reimagined...
GLENDALE, Calif.--(BUSINESS WIRE)--Today, IHOP® announced it is officially opening the International Bank of PancakesSM, the brand's first-ever loyalty program. To share the news and spread joy acro...
POTTSVILLE, Pa., April 1, 2022 /PRNewswire/ -- Today, D.G. Yuengling & Son, Inc., America's Oldest Brewery®, has announced the launch of an exclusive line of shower products, Lagér by Yuengl...
From the delish donuts to the refreshingly sweet iced coffees, we can't get enough Dunkin' in our life. Who would have thought that one of our favorite fast food joints would team up with one of our f...
Disney teamed up with Coach for an iconic collection of bags and fun accessories. Featuring pieces with the iconic Coach-monogram print, the collection has graphics and icons depicting Mickey Mouse, M...
LOS ANGELES--(BUSINESS WIRE)--Wisdom, fun, and tasty treats, too — that’s what grandmas are made of. Now one entrepreneurial grandma in California is sharing her wisdom with more families. She cre...
Peroni Nastro Azzurro, an Italian beer owned by Molson Coors, launched its first TV campaign in two years last week. The campaign comes at a time when the demand for imported beers is growing, especia...
Legacy CPG brands are trying to become hip for a new generation of consumers. Nearly century-old V8, known largely for its tomato juice blend, is one such brand. Over the past five years, V8’s produ...
McLaren Racing today announced a major multi-year partnership with Google, as a new Official Partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022.
The partnership will br...
Macy’s is preparing to overhaul its website and train some of its workforce to be personal stylists, in a bid to win more customers searching for the latest fashion trends, the department store chai...
Saks Off Fifth, the discount branch of Saks, was born in the millennial decade of the early 1990s, and expanded rapidly in the Gen Z 2000s. But for much of its life, the brand, and its customer base, ...
Meet Mary Jones, the new brand from Jones Soda that will feature cannabis-infused sodas, gummies and syrups.
It’s a bold step for the publicly traded company, which is best known for its craft soda...
NEW YORK, March 4, 2022 /PRNewswire/ -- Stoli® Group today announced a major rebrand and the end of the use of the Stolichnaya name. In direct response to Russia's invasion of Ukraine, the vodk...
Pet adoption rates have climbed significantly, with about one in five households having acquired a dog or cat since the outbreak of the COVID-19 pandemic. Pets also frequently appear in popular cultur...
As Russia’s attack on Ukraine continues, several companies are taking action to help the country. Airbnb has announced free accommodation for 100,000 Ukrainian refugees, while the likes of Twitter, ...
The latest campaign from Kind, the maker of granola, snack bars and smoothie bowls, isn’t what consumers have come to expect: Instead of persuading people to buy its products, the brand is telling t...
Last month Applebee's unveiled its "Here's to The Regulars" campaign, a series of 15-, 30- and 60-second ads that highlight real-life regular customers for the first time.
https://www.youtube.com/wat...
BOCA RATON, Fla.--(BUSINESS WIRE)--Office Depot, a wholly owned subsidiary of The ODP Corporation (NASDAQ:ODP), a leading provider of business services, products and digital workplace technology solut...
METZINGEN, Germany, Jan. 26, 2022 /PRNewswire/ -- HUGO BOSS launches two simultaneous star-studded global campaigns for its brands BOSS and HUGO. The release is the first visual representation of ...
Coca-Cola announced the newest addition to its ever-growing flavor profile: Coca-Cola with Coffee Mocha. The offering infuses the beloved Coca-Cola taste with a rich, luxurious mocha coffee flavor. Ea...
T-Mobile acquired Octopus Interactive, a national network of interactive video screens in the vehicles of ride-share providers like Uber and Lyft.
T-Mobile, (TMUS) - Get T-Mobile US, Inc. Report exp...
More brands are leaning on SMS since the Black Friday sales kickoff.
Over the past few years, text message-based marketing has been a growing trend among big retailers and direct-to-consumer brands. ...
And just like that, Chris Noth is back for another Peloton bike ride.
On Sunday, Ryan Reynolds shared a Peloton ad to Twitter featuring Noth and the fitness company’s real-life instructor Jess King...
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