MTV Launches New “Juicy Shore” Hard Seltzer Drink Just In ...
Branding - CPG

MTV has played home to many firsts in television – and pop culture – for more than 40 years, so it comes as no surprise that the powerhouse media brand is stepping into the beverage arena to launc...

Hypebeast
May 19, 2022

Marriott Rolls Out Media Network That Lets Brands Reach Travel...
Agencies - Branding - Online - Travel

A media network in the hotel category presents marketers with a different array of opportunities, the companies said. On the road, travelers need things like ground transportation, personal items they...

How Coke and Pepsi’s Rivalry Shaped Marketing — and Where ...
Beverages - Branding - CPG - Retail

Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on...

MarketingDive
May 10, 2022

Why Duolingo is Opening Its First Restaurant
Branding - Dining - Online - Tech

Duolingo, that language-education company whose app you downloaded during lockdown to teach yourself Mandarin, is opening a "restaurant with an educational component," in Pittsburgh, Pennsylvania, acc...

Mashed
May 10, 2022

How Chains Like McDonald’s & Taco Bell Use Famous Music...
Branding - Dining - Influencers

Mary J. Blige’s 2012 partnership with Burger King, featuring a cover of her song “Don’t Mind” remixed to highlight the new Crispy Chicken Wrap product, was a highly contentious campaign and wa...

Eater
May 10, 2022

Peloton Unveils New Brand Positioning, New Campaign, and First...
Branding - Electronics - Health & Beauty - Press Releases - Retail

NEW YORK, May 9, 2022 /PRNewswire/ -- Peloton is rolling out a major brand refresh and new creative platform, all focused on being the most motivating brand in the world. The new brand strategy ele...

Faisal Hussain
May 9, 2022

HI-CHEW Teams Up With the Chicago Cubs, St. Louis Cardinals, a...
Attractions - Branding - CPG - Partnerships - Press Releases

IRVINE, Calif., May 5, 2022 /PRNewswire/ -- HI-CHEWTM, the immensely fruity, intensely chewy candy is partnering with the Chicago Cubs, St. Louis Cardinals, and the Tampa Bay Rays to bring fruity, ...

Faisal Hussain
May 6, 2022

MANSCAPED Brings “Big Groomed Energy” to NYC with Complete...
Branding - Health & Beauty - Press Releases - Retail - Tech

SAN DIEGO--(BUSINESS WIRE)--Ever heard of BGE? Now you have. The leading men’s lifestyle consumer brand and male grooming category creator, MANSCAPED™, today debuted its latest out-of-home campa...

Faisal Hussain
May 3, 2022

Unilever Will Stop Advertising Food & Drink to Children U...
Branding - CPG - Online

Unilever will stop marketing food and beverage products to children under the age of 16 across traditional and social media. The global move comes as brands face increased scrutiny around how they mar...

Adweek
April 22, 2022

Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Thems...
Agency - Branding - Esports - Gaming - Online

NEW YORK--(BUSINESS WIRE)--Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce. The study, titled ...

Faisal Hussain
April 21, 2022

Microsoft Looks to Build Out Xbox’s In-Game Advertising ...
Branding - Gaming

Microsoft is reportedly looking into letting advertisers insert ads into free-to-play Xbox games. This program is reportedly going to launch by the third quarter of this year. According to Business I...

IGN
April 18, 2022

Baskin-Robbins Aims to Inspire Everyone to “Seize the Yay”...
Branding - CPG - Fashion - Press Releases - Retail

CANTON, Mass.--(BUSINESS WIRE)--Made your bed? That’s a reason to celebrate. Put on pants with actual buttons? There’s another! Legendary ice cream brand, Baskin-Robbins is celebrating the happine...

Faisal Hussain
April 12, 2022

Popchips Unveils Bold New Packaging and Launches Flavor-Forwar...
Branding - CPG - Press Releases

LAS VEGAS , April 5, 2022 /PRNewswire/ -- Popchips, the better-for-you salty snack brand known for its popped, never fried potato chips, today announces a complete brand overhaul with a reimagined...

Faisal Hussain
April 11, 2022

IHOP Officially Opens the International Bank of Pancakes with ...
Branding - Dining - Influencers - Online - Press Releases

GLENDALE, Calif.--(BUSINESS WIRE)--Today, IHOP® announced it is officially opening the International Bank of PancakesSM, the brand's first-ever loyalty program. To share the news and spread joy acro...

Faisal Hussain
April 11, 2022

Yuengling Launches Luxury Shower Product Line – Lagér b...
Beverages - Branding - CPG - Press Releases

POTTSVILLE, Pa., April 1, 2022 /PRNewswire/ -- Today, D.G. Yuengling & Son, Inc., America's Oldest Brewery®, has announced the launch of an exclusive line of shower products, Lagér by Yuengl...

Faisal Hussain
April 7, 2022

The E.l.f. Cosmetics x Dunkin’ Collection Is a Dream For Don...
Beverages - Branding - Dining - Health & Beauty

From the delish donuts to the refreshingly sweet iced coffees, we can't get enough Dunkin' in our life. Who would have thought that one of our favorite fast food joints would team up with one of our f...

Popsugar
April 5, 2022

10 Stylish Pieces to Shop From the Disney x Coach Collab
Branding - Fashion

Disney teamed up with Coach for an iconic collection of bags and fun accessories. Featuring pieces with the iconic Coach-monogram print, the collection has graphics and icons depicting Mickey Mouse, M...

Popsugar
April 5, 2022

StickyLickits Teams Up With YouTube’s Most Popular Kidfluenc...
Branding - CPG - Influencers - Partnerships - Press Releases

LOS ANGELES--(BUSINESS WIRE)--Wisdom, fun, and tasty treats, too — that’s what grandmas are made of. Now one entrepreneurial grandma in California is sharing her wisdom with more families. She cre...

Faisal Hussain
March 28, 2022

Molson Coors’ Peroni Looks for US Foothold With Appeal t...
Beverages - Branding

Peroni Nastro Azzurro, an Italian beer owned by Molson Coors, launched its first TV campaign in two years last week. The campaign comes at a time when the demand for imported beers is growing, especia...

FoodDive
March 22, 2022

How V8 is Rebranding to Fit Changing Tastes
Beverages - Branding - CPG

Legacy CPG brands are trying to become hip for a new generation of consumers. Nearly century-old V8, known largely for its tomato juice blend, is one such brand. Over the past five years, V8’s produ...

Modern Retail
March 18, 2022

How Universal Music Group Helps Brands Drive Culture
Branding - Music

Advertisers know they need to be culturally relevant, and the best way to reach a target audience is to speak to them through a partner connection that is authentic and data driven. But finding those ...

Ad Age
March 17, 2022

McLaren Racing Announces Major Multi-Year Partnership With Goo...
Automotive - Branding - Sponsorships - Sports

McLaren Racing today announced a major multi-year partnership with Google, as a new Official Partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022. The partnership will br...

McLaren
March 17, 2022

Macy’s is Overhauling Its Website and Retraining Employees i...
Branding - Fashion - Online - Retail

Macy’s is preparing to overhaul its website and train some of its workforce to be personal stylists, in a bid to win more customers searching for the latest fashion trends, the department store chai...

CNBC
March 15, 2022

Saks Off Fifth Gets A Makeover To Attract Younger Shoppers
Branding - Fashion - Online - Retail

Saks Off Fifth, the discount branch of Saks, was born in the millennial decade of the early 1990s, and expanded rapidly in the Gen Z 2000s. But for much of its life, the brand, and its customer base, ...

Frobes
March 14, 2022

Jones Soda Unveils Cannabis-Infused Sodas, Syrups and Gummies ...
Beverages - Branding - CPG

Meet Mary Jones, the new brand from Jones Soda that will feature cannabis-infused sodas, gummies and syrups. It’s a bold step for the publicly traded company, which is best known for its craft soda...

CNBC
March 11, 2022

Stoli Group Announces Major Rebrand
Beverages - Branding - Non-Profit - Press Releases

NEW YORK, March 4, 2022 /PRNewswire/ -- Stoli® Group today announced a major rebrand and the end of the use of the Stolichnaya name. In direct response to Russia's invasion of Ukraine, the vodk...

Faisal Hussain
March 7, 2022

How Ads with Dogs and Cats Affect Consumer Behavior
Agencies - Branding - Pets

Pet adoption rates have climbed significantly, with about one in five households having acquired a dog or cat since the outbreak of the COVID-19 pandemic. Pets also frequently appear in popular cultur...

Airbnb, Meta, Shell, Other Companies Act for Ukraine
Branding - Tech - Travel

As Russia’s attack on Ukraine continues, several companies are taking action to help the country. Airbnb has announced free accommodation for 100,000 Ukrainian refugees, while the likes of Twitter, ...

LinkedIn
March 1, 2022

Heinz Apologizes for Launching Pasta Sauces 150 Years Late
Branding - CPG

Taking aim at competitors such as Dolmio and Llyod Grossman (and potentially annoying the entire country of Italy), Heinz claims that the range of sauces are totally worth the wait as they are ‘prob...

The Drum
March 1, 2022

Kind Tells People to Buy Fresh Food Instead of Packaged Snack ...
Branding - CPG

The latest campaign from Kind, the maker of granola, snack bars and smoothie bowls, isn’t what consumers have come to expect: Instead of persuading people to buy its products, the brand is telling t...

Adweek
February 23, 2022

Applebee’s CMO on Embracing Everything From ’80s N...
Branding - Dining

Last month Applebee's unveiled its "Here's to The Regulars" campaign, a series of 15-, 30- and 60-second ads that highlight real-life regular customers for the first time. https://www.youtube.com/wat...

RestaurantDive
February 14, 2022

Office Depot Named Official Sponsor for Disney Institute and N...
Branding - Press Releases - Television

BOCA RATON, Fla.--(BUSINESS WIRE)--Office Depot, a wholly owned subsidiary of The ODP Corporation (NASDAQ:ODP), a leading provider of business services, products and digital workplace technology solut...

Angelina Luspo
February 2, 2022

Kristen Bell Launches Branding, Advertising, & Production...
Branding

Actor-producer Kristen Bell (The Good Place, Veronica Mars) today announced the launch of Dunshire Productions, a new Los Angeles-based creative content and production studio that she’s partnered on...

Deadline
February 2, 2022

Hugo Boss Releases Star-Studded Campaigns for Boss and Hugo as...
Branding - Fashion - Influencers - Press Releases - Retail

METZINGEN, Germany, Jan. 26, 2022 /PRNewswire/ -- HUGO BOSS launches two simultaneous star-studded global campaigns for its brands BOSS and HUGO. The release is the first visual representation of ...

Faisal Hussain
January 26, 2022

Coca-Cola Introduces Its Newest Flavor: Coca-Cola with Coffee ...
Beverages - Branding - CPG

Coca-Cola announced the newest addition to its ever-growing flavor profile: Coca-Cola with Coffee Mocha. The offering infuses the beloved Coca-Cola taste with a rich, luxurious mocha coffee flavor. Ea...

People
January 20, 2022

T-Mobile Buys Octopus, Ad Network Focused on Uber, Lyft, Ride-...
Automotive - Branding - Tech - Travel

T-Mobile acquired Octopus Interactive, a national network of interactive video screens in the vehicles of ride-share providers like Uber and Lyft. T-Mobile, (TMUS) - Get T-Mobile US, Inc. Report exp...

The Street
January 14, 2022

Adweek’s Top 10 Weirdest Ads of 2021
Branding - CPG

While most people were hoping for a more normal 2021, this year proved in many ways to be as tumultuous and unusual as 2020. Advertising reflected this, too, as marketers attempted to offer an escape...

Adweek
January 5, 2022

Lego’s Head of Marketing: Expect Unexpected Brand Partne...
Branding - Toys

Over the last decade, Cristina Liquori has built a career based on culture, trust and support… one tiny plastic brick at a time. Cristina began her Lego career in 2011 as a marketing assistant and ...

Adweek
January 4, 2022

How Brands Are Incorporating Text Messages Into Their Holiday ...
Branding - Retail - Tech

More brands are leaning on SMS since the Black Friday sales kickoff. Over the past few years, text message-based marketing has been a growing trend among big retailers and direct-to-consumer brands. ...

Modern Retail
December 17, 2021

And Just Like That… Chris Noth & Ryan Reynolds Team...
Branding - Health & Beauty - Streaming

And just like that, Chris Noth is back for another Peloton bike ride. On Sunday, Ryan Reynolds shared a Peloton ad to Twitter featuring Noth and the fitness company’s real-life instructor Jess King...

The Hollywood Reporter
December 13, 2021

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