A new survey finds U.S. consumers want to make more environmentally-friendly choices when shopping for apparel, but many are held back by a lack of availability and trustworthy information on what mak...
Bookstore managers take their cue from their customers in choosing what to stock, and have much more leeway in how to display it.
Giving this freedom to the stores — a process that began last year,...
COPPELL, Texas, May 20, 2021 /PRNewswire/ -- Takis®, the iconic spicy rolled tortilla chip brand known for its intensely good flavor, today announced the brand is expanding its bold lineup into five ...
Peanuts is an iconic brand and entertainment house with a 70 year history of delivering successful partnerships and connecting with 17+ million fans.
The brand's latest RoadShow On-Demand, availabl...
The Crayola brand is more colorful than meets the eye! Over the years, promotions and licensing have expanded the iconic brand into categories that appeal to consumers of all ages. These partnerships ...
Focus Brands will begin debuting more cobranded stores in locations outside malls/transportation centers, including Cinnabon-Carvel in the future. The announcement emphasizes the company’s new devel...
Del Monte Foods doubles down on frozen plant-based innovation, purposeful snacking & at home occasions. A sweeping collection of convenient and accessible new products from Del Monte Foods rolling...
As New York City prepares to reopen, Macy’s has announced plans to revive the area surrounding its Herald Square flagship store.
On Monday, the retailer unveiled a $235 million development project ...
As Expedia Group aims to differentiate its offerings and capitalize on returning travel demand, it’s focusing investment on brand marketing, vice chairman and CEO Peter Kern said in a call with anal...
One thousand five hundred and counting. That’s how many flavors Marie Wright, chief global flavorist at Archer Daniels Midland Co., has developed for her highly secretive clients: the biggest food b...
A Ford planning document to confirm that the F-150 Lightning name returning to the Ford lineup. But it won't be a traditional sporty, street-focused edition of the F-150 pickup. Instead, "Lightning" w...
As TikTok exploded in popularity over the past year, some brands are finding their groove on the app—engaging seamlessly in viral challenges and recruiting the hottest content creators—while other...
Beginning early May, fans can find limited-edition Chip's Got Talent Chips Ahoy! packs in stores nationwide to unlock prizes and an Augmented Reality (AR) talent show of Chips Ahoy! characters – Chi...
The Sour Patch Kids brand is introducing a mystery flavor for the first time and is inviting fans to play detective for a chance to win $50,000 and other instant prizes. The limited-edition mystery fl...
Pepsi debuted Pep's Place, a "fast-beverage" virtual restaurant that will operate mainly out of Famous Dave's Bar-B-Que locations in select markets for a limited time. It's a first for the company, an...
Colgate-Palmolive has revealed the nation’s first recyclable toothpaste tube – the result of five years research – and immediately offered the technology to rival companies to help reduce landfi...
Mother’s Day campaigns tend to go for sentimental messages of love and gratitude — only rarely are they daring or subversive. That makes them hard to make memorable.
The following are some Mother...
Del Taco is launching a new Crunchtada lineup with a digital campaign aimed squarely at disappointed Taco Bell customers. Customers can score an exclusive promo code by calling 1-877-3-Ghosted. The co...
Native Shoes has announced a limited-edition collaboration with Crayola.
Drawing inspiration from Crayola's colors, the spring range spans 11 Native Shoes' styles for adults and kids. The Jefferson, ...
Walmart has filed a complaint to the US Patent and Trademark Office, arguing that a proposed logo design for Kanye West's Yeezy brand looks too much like the retail giant's logo.
In its complaint, fi...
Oscar Mayer is trying to bring a stronger sense of cohesion and modernity to its brand through the "Keep it Oscar" platform. The move includes a reworking of Oscar Mayer's logo, packaging and assets l...
ST. PETERSBURG, Fla., April 27, 2021 /PRNewswire/ -- Valpak, the company behind the fan-favorite Blue Envelope of Savings, is teaming up with Tennis Channel and Uber Eats to celebrate The French Op...
PepsiCo, Inc. today announced "Team of Champions," a national purpose platform building upon its global UEFA Champions League partnership to provide the gift of the game to underserved communities. Th...
At this point, most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deal...
Bud Light today unveils its Bud Light Summer Stimmy, a tongue-in-cheek stimulus proposal that will dole out $10 million in prizes and experiences this summer.
https://www.youtube.com/watch?v=7nt-5egV...
In an agreement yet to be made official, the NHL will reportedly enter into a seven-year national broadcasting partnership with Turner Sports, finalizing a total U.S. television package that was bolst...
Smurfs will join the Angry Birds for a one-week event in the “Angry Birds Friends” game.
In the event, Smurfs character Gargamel has enlisted the “Angry Birds” piggies into his army, and they...
A $3.8 billion company showed that creative marketing on Reddit can pay off.
This February, Little Caesars, the third largest pizza chain in the country, brought back its “Pretzel Crust Pizza” vi...
The National Football League (NFL) has joined forces with audio social platform Clubhouse to produce exclusive programming throughout the week of this year’s draft.
The 2021 NFL Draft, which is tak...
NASCAR has formed a multi-year partnership with the Boys & Girls Clubs of America to support the nonprofit’s mission of enabling and enriching the lives of young people, the sanctioning body ann...
Part of Crocs’ growth was thanks to its varied marketing campaigns. The company has unveiled a number of collaborations with companies like KFC and celebrities like Justin Bieber. These campaigns ar...
Of the 10 largest sandwich chains, only three of them managed to hold serve last year: Arby’s, which has drive-thrus and grew by 8.5%; Firehouse Subs, which recovered as 2020 went on and saw system ...
Scott Brothers Global is adding a new brand to its growing portfolio of home and lifestyle products with the introduction of Drew & Jonathan Home, a multi-category, multi-collection brand by Drew ...
The National Football League (NFL) has partnered with audio media company iHeartMedia to launch a podcast network.
The move will see iHeartMedia distribute the NFL’s existing podcasts, including sh...
The National Football League and Walt Disney Co. have partnered with vintage T-shirt company Junk Food Clothing to create a capsule collection ahead of next week’s NFL Draft.
The NFL team-themed ap...
Airbnb launched its Athlete Travel Grant program on Monday in partnership with the International Olympic Committee. Starting with this year’s Tokyo Games, Airbnb will offer $2,000 in site credit to ...
The rebrand stems from new products Expedia has launched in the past year that aim to make traveling easier and safer, including a living itinerary in the Expedia app that automatically updates when a...
Avocados From Mexico (AFM) is launching a multichannel campaign to urge people to celebrate Cinco de Mayo with guacamole. The "Thank Guac It's Cinco" effort includes TV spots, partnerships with Bud Li...
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.
Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.
