How Retailers & Brands Overcome ‘Green’ Skepticism?
Branding - CPG - Retail

A new survey finds U.S. consumers want to make more environmentally-friendly choices when shopping for apparel, but many are held back by a lack of availability and trustworthy information on what mak...

Retail Wire
June 11, 2021

New Barnes & Noble Opening Shows How the Chain is Changin...
Branding - Retail

Bookstore managers take their cue from their customers in choosing what to stock, and have much more leeway in how to display it. Giving this freedom to the stores — a process that began last year,...

Seattle Times
May 27, 2021

Takis Enter New Snack Categories with Products & Look
Branding - CPG - Press Releases

COPPELL, Texas, May 20, 2021 /PRNewswire/ -- Takis®, the iconic spicy rolled tortilla chip brand known for its intensely good flavor, today announced the brand is expanding its bold lineup into five ...

Faisal Hussain
May 21, 2021

Harness 70 Years & Over 17 Million Fans with a Peanuts Pa...
Branding - CPG - Non-Profit - Online - Opportunities

Peanuts is an iconic brand and entertainment house with a 70 year history of delivering successful partnerships and connecting with 17+ million fans. The brand's latest RoadShow On-Demand, availabl...

Faisal Hussain
May 21, 2021

Crayola RoadShow On-Demand Recap
Branding - CPG - Fashion - Health & Beauty - Household

The Crayola brand is more colorful than meets the eye! Over the years, promotions and licensing have expanded the iconic brand into categories that appeal to consumers of all ages. These partnerships ...

Andrew Gormley
May 21, 2021

Panera to Launch New Bakery-Cafe Concept
Branding - Dining

Panera has released details of its new bakery-cafe restaurant design that will enhance its digital and drive-thru experiences while giving dine-in customers a different atmosphere. “Innovation is c...

Penn Live
May 20, 2021

IHOP is Ready to Launch it’s Flip’d Concept Restau...
Branding - Dining

After pausing the launch because of the coronavirus pandemic, IHOP plans to open its first Flip’d by IHOP location this summer. Flip’d is a fast-casual spinoff of the pancake chain, with a menu fo...

May 20, 2021

Focus Brands Launches First Co-Branded Auntie Anne’s & ...
Branding - Dining

Focus Brands will begin debuting more cobranded stores in locations outside malls/transportation centers, including Cinnabon-Carvel in the future. The announcement emphasizes the company’s new devel...

Del Monte Expands Plant-Based, Bubble Tea & Fruit Cups
Branding - CPG

Del Monte Foods doubles down on frozen plant-based innovation, purposeful snacking & at home occasions. A sweeping collection of convenient and accessible new products from Del Monte Foods rolling...

Food Navigator
May 14, 2021

Macy’s is Betting Big on NYC’s Comeback With a New $235 Mi...
Branding - Retail

As New York City prepares to reopen, Macy’s has announced plans to revive the area surrounding its Herald Square flagship store. On Monday, the retailer unveiled a $235 million development project ...

Footwear News
May 11, 2021

Expedia Group Bets on Brand Marketing as it Prepares for Trave...
Branding - Travel

As Expedia Group aims to differentiate its offerings and capitalize on returning travel demand, it’s focusing investment on brand marketing, vice chairman and CEO Peter Kern said in a call with anal...

May 7, 2021

Pepsi Apple Pie & Candy Kraft Mac & Cheese: Why Food...
Beverages - Branding - CPG

One thousand five hundred and counting. That’s how many flavors Marie Wright, chief global flavorist at Archer Daniels Midland Co., has developed for her highly secretive clients: the biggest food b...

Fast Company
May 7, 2021

Ford is Bringing the Lightning Badge Back
Automotive - Branding

A Ford planning document to confirm that the F-150 Lightning name returning to the Ford lineup. But it won't be a traditional sporty, street-focused edition of the F-150 pickup. Instead, "Lightning" w...

Gear Patrol
May 6, 2021

Nearly Half of TikTokers Are Buying From Brands They See on th...
Branding - Influencers - Tech

As TikTok exploded in popularity over the past year, some brands are finding their groove on the app—engaging seamlessly in viral challenges and recruiting the hottest content creators—while other...

May 5, 2021

Chips Ahoy! Teams with “America’s Got Talent”...
Branding - CPG

Beginning early May, fans can find limited-edition Chip's Got Talent Chips Ahoy! packs in stores nationwide to unlock prizes and an Augmented Reality (AR) talent show of Chips Ahoy! characters – Chi...

May 5, 2021

Sour Patch Kids Introduces Brand’s First Mystery Flavor
Branding - CPG - Online

The Sour Patch Kids brand is introducing a mystery flavor for the first time and is inviting fans to play detective for a chance to win $50,000 and other instant prizes. The limited-edition mystery fl...

Candy Industry
May 5, 2021

Pepsi Launches Virtual Restaurant with Famous Dave’s
Beverages - Branding - Dining

Pepsi debuted Pep's Place, a "fast-beverage" virtual restaurant that will operate mainly out of Famous Dave's Bar-B-Que locations in select markets for a limited time. It's a first for the company, an...

Restaurant Business
May 4, 2021

Colgate Unveils First Recyclable Toothpaste Tubes
Branding - CPG

Colgate-Palmolive has revealed the nation’s first recyclable toothpaste tube – the result of five years research – and immediately offered the technology to rival companies to help reduce landfi...

Inside FMCG
May 4, 2021

What Goes into Standout Mother’s Day Marketing Campaigns?
Branding - Retail

Mother’s Day campaigns tend to go for sentimental messages of love and gratitude — only rarely are they daring or subversive. That makes them hard to make memorable. The following are some Mother...

May 3, 2021

Del Taco Goes After Taco Bell with New Digital Campaign &...
Branding - Dining

Del Taco is launching a new Crunchtada lineup with a digital campaign aimed squarely at disappointed Taco Bell customers. Customers can score an exclusive promo code by calling 1-877-3-Ghosted. The co...

Crayola Lace-Up Native Shoes Deal
Branding - Retail

Native Shoes has announced a limited-edition collaboration with Crayola. Drawing inspiration from Crayola's colors, the spring range spans 11 Native Shoes' styles for adults and kids. The Jefferson, ...

License Global
April 29, 2021

Walmart and Kanye’s Yeezy in Dispute Over Similar Brand ...
Branding - Fashion - Retail

Walmart has filed a complaint to the US Patent and Trademark Office, arguing that a proposed logo design for Kanye West's Yeezy brand looks too much like the retail giant's logo. In its complaint, fi...

Business Insider
April 29, 2021

Oscar Mayer Introduces Extensive Brand Refresh
Agencies - Branding - CPG

Oscar Mayer is trying to bring a stronger sense of cohesion and modernity to its brand through the "Keep it Oscar" platform. The move includes a reworking of Oscar Mayer's logo, packaging and assets l...

April 28, 2021

Valpak Teams up with Tennis Channel and Uber Eats to Ace Savin...
Branding - Dining - Online - Partnerships - Press Releases

ST. PETERSBURG, Fla., April 27, 2021 /PRNewswire/ -- Valpak, the company behind the fan-favorite Blue Envelope of Savings, is teaming up with Tennis Channel and Uber Eats to celebrate The French Op...

Faisal Hussain
April 28, 2021

PepsiCo Commits $1M To Improve Access To Soccer In Underserved...
Beverages - Branding - CPG - Sports

PepsiCo, Inc. today announced "Team of Champions," a national purpose platform building upon its global UEFA Champions League partnership to provide the gift of the game to underserved communities. Th...

PR Newswire
April 28, 2021

How Beverage & Alcohol Influencer Marketing Happens Today
Agencies - Beverages - Branding - Influencers - Sponsorships

At this point, most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deal...

April 27, 2021

Bud Light Offering $10M in Prizes for Summer Stimulus
Beverages - Branding - Influencers

Bud Light today unveils its Bud Light Summer Stimmy, a tongue-in-cheek stimulus proposal that will dole out $10 million in prizes and experiences this summer.

April 27, 2021

NHL Sells Remainder of Broadcast Rights to TNT
Branding - Sports - Television

In an agreement yet to be made official, the NHL will reportedly enter into a seven-year national broadcasting partnership with Turner Sports, finalizing a total U.S. television package that was bolst...

Yahoo! Sports
April 27, 2021

‘Angry Birds,’ Smurfs Partnership Takes Flight
Branding - Gaming - Online

Smurfs will join the Angry Birds for a one-week event in the “Angry Birds Friends” game. In the event, Smurfs character Gargamel has enlisted the “Angry Birds” piggies into his army, and they...

License Global
April 27, 2021

Brands are Increasingly Seeing Reddit as a Marketing Goldmine
Branding - Online

A $3.8 billion company showed that creative marketing on Reddit can pay off. This February, Little Caesars, the third largest pizza chain in the country, brought back its “Pretzel Crust Pizza” vi...

Modern Retail
April 26, 2021

NFL Joins Clubhouse for Draft Week Programming
Branding - Sports - Tech

The National Football League (NFL) has joined forces with audio social platform Clubhouse to produce exclusive programming throughout the week of this year’s draft. The 2021 NFL Draft, which is tak...

Sports Pro Media
April 26, 2021

NASCAR Forms Partnership With Boys & Girls Clubs of Ameri...
Automotive - Branding - Sports

NASCAR has formed a multi-year partnership with the Boys & Girls Clubs of America to support the nonprofit’s mission of enabling and enriching the lives of young people, the sanctioning body ann...

NBC Sports
April 26, 2021

Crocs President on the Brand’s Influencer Strategy
Branding - Fashion - Influencers

Part of Crocs’ growth was thanks to its varied marketing campaigns. The company has unveiled a number of collaborations with companies like KFC and celebrities like Justin Bieber. These campaigns ar...

Modern Retail
April 22, 2021

How Jersey Mike’s Won 2020 by Doing its Own Thing
Branding - Dining

Of the 10 largest sandwich chains, only three of them managed to hold serve last year: Arby’s, which has drive-thrus and grew by 8.5%; Firehouse Subs, which recovered as 2020 went on and saw system ...

Restaurant Business
April 22, 2021

Scott Brothers Launch Drew & Jonathan Home Brand
Branding - Household - Retail

Scott Brothers Global is adding a new brand to its growing portfolio of home and lifestyle products with the introduction of Drew & Jonathan Home, a multi-category, multi-collection brand by Drew ...

Furniture Today
April 22, 2021

NFL Teams With iHeartMedia to Build Out Podcast Network
Branding - Podcasts - Sports

The National Football League (NFL) has partnered with audio media company iHeartMedia to launch a podcast network. The move will see iHeartMedia distribute the NFL’s existing podcasts, including sh...

Sports Pro Media
April 20, 2021

NFL, Disney Unveil Co-Branded Junk Food Clothing Apparel Line
Branding - Online - Retail - Sports

The National Football League and Walt Disney Co. have partnered with vintage T-shirt company Junk Food Clothing to create a capsule collection ahead of next week’s NFL Draft. The NFL team-themed ap...

Sport Business
April 20, 2021

Airbnb Gives Olympians a Home Away From Home
Branding - Sports - Travel

Airbnb launched its Athlete Travel Grant program on Monday in partnership with the International Olympic Committee. Starting with this year’s Tokyo Games, Airbnb will offer $2,000 in site credit to ...

Sport Techie
April 20, 2021

Expedia Rebrands as Consumer Travel Needs Change
Branding - Online - Travel

The rebrand stems from new products Expedia has launched in the past year that aim to make traveling easier and safer, including a living itinerary in the Expedia app that automatically updates when a...

Campaign US
April 20, 2021

Avocados From Mexico Dishes Up Personalized Recipes for Cinco ...
Branding - Dining

Avocados From Mexico (AFM) is launching a multichannel campaign to urge people to celebrate Cinco de Mayo with guacamole. The "Thank Guac It's Cinco" effort includes TV spots, partnerships with Bud Li...

Marketing Dive
April 19, 2021

LastCall.News and are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on and, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.