Impossible Foods Debuts a Plant-Based Pork for Those Who’...
Branding

Impossible Foods, continuing to expand its product lineup and trying to leapfrog other plant-based competitors, is launching faux pork in the U.S., just weeks after debuting its first chicken-less pou...

Adweek
September 24, 2021

Brands Are Scrambling to Get Onto Roblox. Is It Worth It?
Branding - Gaming

In a world where audiences are constantly fragmenting, the prospect of getting in front of 48.2 million people on any given day is appealing, to put it mildly. That’s why so many brands are flockin...

Adweek
September 23, 2021

The Halo-Themed Xbox Series X & PS5 Are Now Available Thr...
Branding - Gaming

Walmart is hosting a big console restock event today, September 23rd, at 12PM ET / 9AM PT. It’s going to have the PS5 consoles, along with the standard Xbox Series X and the limited edition Halo Inf...

The Verge
September 23, 2021

Brands & Platforms Are Courting College Athletes to Sell ...
Branding - Influencers - Online - Retail - Sports

In June, the U.S. Supreme Court ruled that NCAA athletes could profit off of their name, image and likeness — often referred to as NIL — for the first time. Ever since, brands and startups have ru...

Modern Retail
September 21, 2021

Chuck E. Cheese Debuts All New Monster Menu Items, Nighttime K...
Branding - Dining - Press Releases

DALLAS, Sept. 20, 2021 /PRNewswire/ -- Chuck E. Cheese, the number one global family entertainment venue, is bringing out frightful fun for its second annual Ch...

Nicholas Fox
September 20, 2021

Topo Chico Hard Seltzer to Go Nationwide in 2022
Beverages - Branding

Molson Coors Beverage Co., Chicago, announces Topo Chico Hard Seltzer will officially expand product distribution nationwide starting January 2022. Building on its launch footprint of nine states and ...

Beverage Industry
September 17, 2021

Auntie Anne’s Hits the Pavement, and New Audiences Natio...
Attractions - Branding

Linda Reed's Auntie Anne's food truck, primarily used for events, has brought in as much as $10,000 per day. Auntie Anne’s has long been a staple in malls and airports across the U.S. The smell of w...

QSR Magazine
September 14, 2021

Subway Launches Direct Delivery Nationwide powered by DoorDash
Automotive - Branding

Now available nationwide, Subway Delivery powered by DoorDash allows guests to order their Subway favorites via the Subway app or on Subway.com. Guests can now earn and redeem Subway MyWay Rewards poi...

QSR Magazine
September 14, 2021

Perrier’s Mysterious New Flavor Celebrates Dia De Los Mu...
Beverages - Branding

This year, the company is creating a special flavor of sparkling water for Día de los Muertos, the Mexican holiday that takes place on November 1 and 2 to celebrate, mourn, and honor the lives of de...

Mashed
September 13, 2021

Minions And NERDS Are Releasing This Divisive Halloween Candy
Branding

This year, Minions and Nerds have come out with their own take on the divisive Halloween offering that is candy corn (via FoodBeast). Nerds' version of this seasonal candy won the Sweets and Snacks "...

Mashed
September 13, 2021

Walmart Teams With Instacart In War With Amazon
Branding - Online

As part of its effort to provide quick, cheap delivery and compete with Amazon, Walmart recently expanded an alliance with Instacart. So far it’s a relatively narrow partnership, but it’s a big de...

Forbes
September 13, 2021

How Big Lots is Restoring the ‘Treasure Hunt’ to its Store...
Branding - Retail

Customers go to Big Lots looking for a deal, but its CEO said giving shoppers something they weren’t looking for is what keeps them coming back. “We’re the home of the hunt – for bargains, fo...

NBC4i
September 2, 2021

Martha Stewart Wine Co. Announces Brand Expansion
Beverages - Branding - Online - Partnerships - Press Releases

LOS ANGELES, Sept. 2, 2021 /PRNewswire/ -- Marquee Brands, DRINKS, and Martha Stewart Wine Co., the online wine collection featuring a selection of wines hand-picked by America's lifestyle expert ...

Faisal Hussain
September 2, 2021

Pearl Milling Company’s New Ads Remind Customers it Used...
Branding - CPG

Pearl Milling Company unveiled a new ad campaign this week to remind pancake and syrup lovers that although the brand changed its name from Aunt Jemima earlier this year, it still tastes the same. Au...

CNN Business
September 1, 2021

Sweetgreen Celebrates Naomi Osaka Partnership with US Open Cam...
Branding - Dining - Influencers - Sports

Along with out-of-home (OOH) creative across the city, Sweetgreen will be stationed at Union Square Plaza to give away limited-edition merchandise signed by the tennis star, along with the green tea s...

MarketingDive
August 30, 2021

Photos: Before & After Victoria’s Secret Store Make...
Branding - Fashion - Retail

Victoria's Secret plans to remodel its more than 1,400 stores over the next few years as part of a brand turnaround under a new management team. Progress is underway: It unveiled its new look at its f...

Business Insider
August 4, 2021

The 100 Best Workplaces for Innovators
Branding

For the third year, Fast Company collaborated with Accenture to score every application we received and identify more than 100 organizations, leaders, and teams that have created cultures of innovatio...

Fast Company
August 4, 2021

How Sour Patch Kids Became the Most Popular TikTok Snack Brand
Branding - CPG - Influencers - Online

Sour Patch Kids has more than 1 million followers on TikTok. That makes it the most-followed snack brand on the platform, according to its associate director of marketing, Mili Laddha. The candy bran...

PRWeek
July 28, 2021

Popeyes Says Goodbye to Chicken Wars as Their New Game Changin...
Branding - Dining - Press Releases

  MIAMI--(BUSINESS WIRE)--Today, Popeyes® announces its new Chicken Nuggets are now available in restaurants in Canada, the U.S. and Puerto Rico. Fans of Popeyes® can now enjoy the same incredi...

Faisal Hussain
July 28, 2021

Nostalgia Marketing is Hot—How Brands Can Use it Effectively
Branding

While nostalgia has long been used to connect with older brand loyalists, marketers are using new ways such as QR codes and augmented reality to reach younger audiences who may be less familiar with t...

AdAge
July 28, 2021

How Brands are Riding the Olympic Wave
Branding - Sports - Streaming - Television

A round-up of how marketers, sponsors or non-sponsors, are advertising on the 2020 Tokyo Games. Though the 2020 Tokyo Summer Olympics have been plagued by uncertainty due to COVID-19 and controvers...

AdAge
July 28, 2021

Product Placement, Now Starring in the Streaming Era
Beverages - Branding - Theatrical

Hiram Lodge, the manipulative crime lord who targets the fictional town of Riverdale, sits back in his office chair. After plotting his latest scheme with a cohort over submarine sandwiches, he takes ...

Bloomberg
July 23, 2021

CPG Brands Are Looking To Connected Packaging To Connect With ...
Branding - CPG - Tech

The pandemic has challenged the consumer industry in unprecedented ways and for consumer brands, it has made two problems particularly acute: First, the need to connect more directly with consumers ha...


July 23, 2021

Wendy’s Continues to Build Breakfast with Bus Stop Pop-Up
Branding - Dining

The Wendy’s Co., which is into its second year of systemwide breakfast, highlighted a new meal deal promotion Wednesday with a bus-stop giveaway in Providence, R.I., that was aimed at building aware...

Nation's Restaurant News
July 19, 2021

New Coke Zero Has Updated Packaging & Flavor
Beverages - Branding

Coca-Cola said Tuesday that it is tweaking the beverage in an effort to make the drink taste more like regular Coke. The product's can will also look different — all red, rather than red and black. ...

CNN
July 13, 2021

Bloomingdale’s Set to Open Bloomie’s Concept Store
Branding - Retail

The company, which is owned by Macy’s, said Bloomie’s will serve more as a hub for experiences, with a focus on fashion. The luxury department store chain Bloomingdale’s announced that it will u...

CNBC
July 7, 2021

Maybelline & Dove Rank as Top Gen-Z Beauty Brands
Branding - Health & Beauty - Influencers - Online - Retail

Gen-Z media company Kyra’s “Gen Z State of Beauty Report” released on Monday reveals that Maybelline ranks first among makeup brands and Dove leads skin care in a survey of 3.500 respondents age...

Glossy
July 6, 2021

Subway Announced Its Biggest Menu Update In History
Branding - Dining

Amid rising controversy around the quality of its food, its battle with franchisees, and even its choice of spokesperson, Subway is attempting to reclaim its public image. The chain just announced a m...

Eat This, Not That!
July 6, 2021

Wendy’s is Testing a New Plant-Based Burger
Branding - Dining - Retail

Wendy's is testing a new plant-based burger -- but it doesn't use a meat alternative. Beginning June 28, the fast food chain is selling a new "Spicy Black Bean Burger" in three US cities, including J...

CNN Business
June 25, 2021

Aunt Jemima’s Replacement is Hitting Store Shelves Natio...
Branding - CPG

The nationwide rollout of the Pearl Milling Company brand name -- formerly known as Aunt Jemima -- is underway. The new brand said breakfast products in its Pearl Milling Company packaging began to s...

CNN Business
June 25, 2021

McDonald’s BTS Meal Strategy that Broke Social Engagemen...
Branding - Dining

Last week, to close out the promotion of its widely hyped BTS meal, McDonald’s released not one, but two new lines of merchandise to accompany the collaboration with the wildly popular K-pop band. ...

Adweek
June 23, 2021

Impossible Foods is Getting Gen Z Interested in Plant-Based Me...
Branding - CPG

Impossible Foods has taken recent steps to engage with young people and let them know more about the ecological impacts of eating products derived from animals. For Earth Day, the company put out an o...

FoodDive
June 21, 2021

Wingstop Debuts “Thighstop” Amid Chicken Wing Shor...
Branding - Dining

The restaurant launched a virtual brand called "Thighstop" which serves crispy thighs, with or without sauce. The menu also includes breaded boneless versions of the product. Though the Thighstop bran...

CNN
June 21, 2021

Brands & Retailers Need to Rethink Digital Marketing
Branding - Fashion - Health & Beauty - Influencers - Online

What’s become clear to e-tailers globally is that the Facebook-dominated era, which fuelled thousands of new direct-to-consumer brands, is transforming. Already, marketers must think more broadly ab...

Vogue Business
June 21, 2021

Prime Day Has Become ‘Prime Time’ For All Brands & On...
Branding - Retail

Each year Prime Day brings in a flood of online shopping activity bigger than the last. In 2020 alone, sales exceeded $10 billion—smashing the prior year’s results. This Prime Day (June 21 - 22) i...

Forbes
June 21, 2021

Burger King’s Chicken Sandwich Marks Shift Away from Promoti...
Branding - Dining

When Burger King launched the Ch’King nationwide earlier in June, it wasn’t just releasing a new chicken sandwich. It was also marking a shift in the burger chain’s menu strategy, according to ...

CNBC
June 18, 2021

Look into Reebok’s Refreshed Brand Creative Direction
Branding - Fashion - Retail

Reebok, over the years, has struggled to form a firm brand identity, as Adidas pivoted the one-time sports generalist to focus more on the fitness community. As it looks toward a sale by Adidas, Reebo...

RetailDive
June 18, 2021

Starbucks Files for Stadium Naming Rights
Beverages - Branding - Dining - Sports

In a June 2 application, the coffee chain sought approval to use its name in "providing stadium and training facilities for sports and entertainment activities" and "promoting business, sports and ent...

Reuters
June 14, 2021

Netflix Plans to Sell Toys, T-Shirts and Concert Tickets
Branding - CPG - Streaming

Netflix Inc. has sold more than 200 million people a subscription to its streaming service. We’re about to find out if it can sell them anything else. Just this week, the company announced a new on...

Bloomberg
June 14, 2021

Chipotle to Air First National Spot with Athlete
Branding - Dining - Sports

Chipotle will air its first-ever national TV commercial featuring a professional athlete. The ad, which highlights Julie Ertz’s training routine, will air starting July 5 during the U.S. Women’s N...

Associated Press
June 14, 2021

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