Martha Stewart Partners With Liquid Death to Release ‘Di...
Beverages - Branding - CPG - Household - Influencers

There are a handful of phrases that you can say that are absolutely timeless, including things like "My Twitter feed is an absolute trash fire" and "I would like to pet that dog." Another one that is ...

Food and Wine
October 7, 2022

Burger King Unveils New Campaign and Modernized Brand Tagline:...
Branding - Dining - Press Releases - Retail

New Brand Positioning is an Amplification of Have It Your Way that Celebrates Guests as the Royalty they Uniquely are Today, Burger King® unveils its new brand positioning and campaign, kicking off ...

Sasha Villalobos
October 7, 2022

Brands Are Investing in Original Sound Marketing on TikTok
Branding - Music - Online - Retail

Some companies have begun developing their own original TikTok sounds in the hopes of going viral. Pepsi announced a partnership with singer and actress Chlöe Bailey on Tuesday to release a new versi...

Modern Retail
October 6, 2022

Dove Pushes for Diversity of Beauty in Female Game Characters
Branding - CPG - Gaming - Health & Beauty - Household

Real Virtual Beauty' allows players to go beyond avatar clichés. Is real beauty only skins deep? Hell no! says Dove, which seeks to boost the self-esteem of girls and women IRL through a global camp...

Muse by Clio
October 6, 2022

TULA Skincare’s Magnolia Bakery Body Wash Is on Sale Right N...
Branding - Dining - Health & Beauty - Online - Retail

If you’ve ever been to New York, you know that Magnolia Bakery is a must. The smell of the cakes the moment you walk through the door and the unparalleled texture of the banana pudding has made Magn...

New Beauty
October 6, 2022

Coors Light Wants to Do Your Dirty Laundry So You Can Get Back...
Beverages - Branding - CPG - Household - Live Entertainment

Saturday is college football game day, but unfortunately for fans everywhere, it’s also the most popular day of the week to do laundry and chores.* As the beer made to chill, Coors Light believes ch...

Sasha Villalobos
October 5, 2022

Chlöe Bailey Delivers a Fresh Take on ‘Footloose’ for Pep...
Beverages - Branding - CPG - Influencers - Music

Chlöe Bailey kicked off her Sunday shoes with Pepsi for the company’s newest commercial celebrating the limited edition return of Pepsi-Cola Soda Shop with a modern twist. In the Hannah Luxe Davis...

Billboard
October 5, 2022

Cactus Plant Flea Market and McDonald’s Release Collabor...
Branding - Dining - Fashion - Online - Retail

The capsule features hoodies, tees, Hamburglar costumes and more. McDonald’s has found great success within the collaborative world. The world-renowned fast food chain has executed partnerships wit...

Hypebeast
October 4, 2022

“A Marketing Ploy That Acts as a Conversation Starter...
Branding - CPG - Fashion

Manischewitz wants to be on people’s tables and in their wardrobes this holiday season. This month, the kosher food company released a line of branded merch designed with young, social media-savvy ...

Modern Retail
October 3, 2022

M&M’s Introduces Purple Candy Mascot to Celebrate Accep...
Branding - CPG - Music - Non-Profit - Online

M&M’s today (Sept. 28) expanded its crew of characters with the introduction of Purple, a female, peanut M&M “spokescandy.” The addition to its roster of mascots is the first in a decade...

Marketing Dive
September 28, 2022

Rihanna Posts NFL Football Pic, Confirming She’s the Next Su...
Branding - Influencers - Live Entertainment - Music - Online

After rumors swirled on Sunday morning (Sept. 25) that she was in discussions to headline the 2023 Apple Music Super Bowl Halftime Show, the 34-year-old superstar further stoked the chatter by sharing...

Billboard
September 26, 2022

Angry Birds Skateboards Bring the Mobile Game Outside
Branding - Esports - Gaming - Retail

Kids will be ready to take out some green pigs like never before with Rovio Entertainment and Capsule Skateboard’s new Angry Birds skateboards. There are seven skateboards in the new collection, in...

The Toy Insider
September 26, 2022

Kettle Brand Release Buffalo Bleu Flavor for Tailgate Season
Branding - CPG - Retail - Sports

Kettle Brand is introducing a Tailgate Edition chip flavor. Dubbed the MVS — Most Valuable Snack — for this year’s tailgate season, the Buffalo Bleu sees natural flavoring of extra-bold buffalo ...

Hypebeast
September 26, 2022

Pepsi Offers S’mores Collection to Kick Off Summer’s End
Beverages - Branding - Online

Pepsi will debut its Pepsi S'mores Collection today, the last day of summer, the company announced in an email. The limited edition Pepsi S'mores Collection features three flavors packed into 7.5-oun...

Fast Casual
September 22, 2022

Usher x Rémy Martin Brings the Flavor and Passion Behind Cogn...
Beverages - Branding - Influencers

House of Rémy Martin has brought rich flavors to the fine spirits market for centuries, but now for the first time, the brand has brought together the realms of art, cognac, and technology. This coll...

Hypebeast
September 22, 2022

Kahlana Barfield Brown Struts Her Style as the First Design Pa...
Branding - Fashion - Retail

Over the past few years, the world has seen a number of firsts, and the fashion realm has been no exception. From (custom) loungewear becoming the “it” ensemble of choice, to arm-length gloves and...

Complex
September 21, 2022

Crown Royal Teams Up With Uber Eats and NFL Legend Ed Reed to ...
Beverages - Branding - Dining - Press Releases - Sports

NEW YORK, Sept. 19, 2022 /PRNewswire/ -- Crown Royal kicked off year two as the first-ever whisky sponsor of the NFL with an Uber Eats partnership to give back to couriers who help fans celebrate game...

Nicholas Fox
September 19, 2022

Dippin’ Dots and ICEE Collaborate to Launch New Cherry &...
Branding - CPG - Dining - Press Releases - Retail

Dippin’ Dots lovers, are you feeling cool? Dippin’ Dots, the original beaded ice cream, today announced its newest chilly treat, ICEE® Cherry ‘n Blue Razz flavored ice! New for 2023, the produc...

Sasha Villalobos
September 13, 2022

World’s Largest Corn Maze’ Celebrates 60 Years of ...
Attractions - Automotive - Branding - Live Entertainment - Streaming

A suburban Chicago farm that boasts the "world's largest corn maze" is celebrating the 60th anniversary of the world's most famous fictional secret service agent, James Bond. The intricate maze, set ...

Reuters
September 12, 2022

Harpoon Brewery and Dunkin’s Pumpkin Spiced Latte Ale Is...
Beverages - Branding - CPG - Dining - Retail

The arrival of fall means flannels, falling leaves, fresh, crisp air, and, for fans of Harpoon Brewery and Dunkin’, ice-cold pumpkin spice beer. Harpoon Brewery and Dunkin’ have been producing a s...

Hypebeast
September 9, 2022

Michelob Ultra Celebrates Serena Williams’ Career with C...
Beverages - Branding - CPG - Influencers - Online

The tennis legend took the final bow of her tennis career at the US Open on Friday. Serena Williams, who announced plans to "evolve away" from tennis earlier this year, took the final bow of her sing...

Thrillist
September 7, 2022

Pepsi Announces Larger Than Life Innovation Just in Time for N...
Beverages - Branding - CPG - Press Releases - Sports

Brand Provides the Ultimate Football Watching Experience In a "Home-Sized" Pack of Pepsi, Built to Make Every Gameday #BetterWithPepsi Football is back, and Pepsi is proving to fans everywhere that f...

Sasha Villalobos
September 7, 2022

Starburst Beams TikToks Into Space to Engage Gen Z
Branding - CPG - Electronics - Online - Retail

Starburst today (Sept. 6) launched a campaign, “Ask the Universe,” that seeks to engage with a Gen Z audience on TikTok, per details shared with Marketing Dive. The effort was developed in partner...

Marketing Dive
September 6, 2022

GNC Fuels More Gamers with Debut of Exclusive Products from G ...
Beverages - Branding - CPG - Esports - Gaming

Addition of G FUEL brand and eight new products – including ready to drink and powders – keeps you in the game If you're a gamer, and a GNC shopper, there are eight new products from G FUEL to ch...

Sasha Villalobos
September 2, 2022

Coca-Cola Kicks Off Digitally Driven World Cup Campaign
Beverages - Branding - CPG - Sports - Streaming

Coca-Cola launched a campaign around the FIFA World Cup 2022, per details shared with Marketing Dive. The “Believing is Magic” campaign builds on the brand’s “Real Magic” platform and featur...

Marketing Dive
September 1, 2022

HEINZ and thredUP Drop Vintage Drip Collection Celebrating the...
Branding - CPG - Fashion - Online - Press Releases

Leaving its mark on thrifted clothing, HEINZ Vintage Drip is a collection of 157 one-of-a-kind secondhand, ketchup-stained items, available exclusively on thredUP After decades of leaving its mark on...

Sasha Villalobos
August 31, 2022

Bud Light ‘Cracks Open’ NFL Season by Celebrating ...
Beverages - Branding - CPG - Live Entertainment - Online

The official beer sponsor of the NFL is bringing fans closer to the game they love with "Kickoff Beers," refreshed limited-edition team packaging, and a new NFT project For 21+ NFL fans, the season s...

Sasha Villalobos
August 30, 2022

Tiffany & Co. Unveils Official ‘League of Legends&#...
Branding - Esports - Gaming - Live Entertainment - Online

Revealing the redesign of the ‘LoL Esports’ crown jewel. Just a few weeks after the announcement of the ticket sales of League of Legends World Championship 2022, Riot Games also revealed that it...

Hypebeast
August 30, 2022

Salt & Straw Ice Cream Introduces “Pup Cups”
Branding - CPG - Dining - Online - Pets

Made with human-grade ingredients. To celebrate National Dog Day this year, Salt & Straw Ice Cream introduced a new flavor specially crafted for dogs. “Pup Cups” are made with human-grade ing...

Hypebeast
August 29, 2022

Little Caesars Scores Touchdown with Exciting NFL Announcement...
Branding - Dining - Influencers - Live Entertainment - Online

The Official Pizza Sponsor of the NFL reveals key star-studded partnerships, fan-engaging promotions, and charitable giving initiatives Little Caesars, the Official Pizza Sponsor of the NFL, is pulli...

Sasha Villalobos
August 29, 2022

Callaway Golf Company Announces Plans for New Corporate Name: ...
Branding - Fashion - Live Entertainment - Press Releases - Retail

CARLSBAD, Calif. , Aug. 24, 2022 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY) (the "Company") announced today plans to change its corporate name to Topgolf Callaway Brands Corp. ("Topgolf Calla...

Faisal Hussain
August 26, 2022

Afterpay Releases Designer NFTs with Exclusive Merchandise, Ex...
Branding - Electronics - Fashion - Live Entertainment - Online

Buy now, pay later company Afterpay has partnered with New York Fashion Week (NYFW) to release limited-edition non-fungible tokens (NFTs) that come with exclusive merchandise and in-person experiences...

Marketing Dive
August 24, 2022

Tennis Styles Fuel Seasonal Marketing Strategies
Branding - Fashion - Retail - Sports - Theatrical

The U.S. Open starting next week in New York will put tennis fashion back in the spotlight, but consumers are increasingly embracing the sport’s look year-round. So-called tennis-core fashion of sk...

The Wall Street Journal
August 23, 2022

The Macallan and Bentley Motors Unveil First Product Collabora...
Automotive - Beverages - Branding - Press Releases

NEW YORK, Aug. 22, 2022 /PRNewswire/ -- The Macallan, together with its luxury automotive partner Bentley Motors, has revealed the remarkable vision and design of The Macallan Horizon, the inspiration...

Nicholas Fox
August 22, 2022

Gamer Girls Night In Announces Riot Games As Headline Sponsor
Branding - Esports - Gaming - Sponsorships

Gamer Girls Night In (GGNI), a gaming event in the United Kingdom dedicated exclusively to women and non-binary, has signed Riot Games as its headline gaming sponsor. The event, presented by Black Gir...

Esports Insider
August 19, 2022

American Eagle Leads the Way for Innovation Across TikTok, Rob...
Branding - Fashion - Influencers - Music - Online

Back-To-School Campaign Celebrates Musicians and the Uniting Power of Music and Jeans American Eagle Outfitters, Inc. (NYSE: AEO) announced today the American Eagle (AE) brand’s music-focused initi...

Sasha Villalobos
August 19, 2022

Kia’s “Make More Good” Efforts Continue With...
Automotive - Branding - Non-Profit - Partnerships - Press Releases

IRVINE, Calif., Aug. 17, 2022 /PRNewswire/ -- Heralding the arrival of the first-ever Kia Sportage Hybrid, Kia America is expanding its commitment to "Make More Good" with a 30-second broadcast a...

Faisal Hussain
August 18, 2022

Pepsi Gears up for 2022 Football Season with New Pepsi Gametim...
Beverages - Branding - CPG - Household - Live Entertainment

Brand Brings #BetterWithPepsi Campaign to the Gridiron with Football Watching-Themed Spots Featuring Pepsi Zero Sugar On the heels of renewing its nearly four-decade partnership with the NFL earlier ...

Sasha Villalobos
August 18, 2022

Chipotle to Drop Lemonade-Scented Soy Candle
Beverages - Branding - CPG - Dining - Household

Chipotle Mexican Grill announced it is introducing a limited-edition lemonade-scented soy candle designed to look like a Chipotle water cup. Starting August 18 at 9am PT, the “Water” Cup Candle wi...

QSR Magazine
August 16, 2022

Budweiser Sends Soccer Fans on Scavenger Hunt in Countdown to ...
Beverages - Branding - CPG - Live Entertainment - Online

Budweiser scattered hundreds of prize boxes in major cities for soccer fans to discover as part of its sponsorship as the official beer of the FIFA World Cup, according to a news release. The campaign...

Marketing Dive
August 12, 2022

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