HEINZ Lends Iconic 57 to Demystify the Big Game’s Confusing ...
Branding - CPG - Live Entertainment - Press Releases - Sports

Roman numerals are ancient history. However, while they’ve been obsolete since the 13th century, year after year, they are a Big Game constant that never fails to confuse and bewilder fans. Ahead of...

Sasha Villalobos
January 27, 2023

Avocados From Mexico Announces Official Brand PANTONE Color wi...
Branding - Press Releases

Get your glow on and pique your senses, guac fans! Avocados From Mexico® (AFM) is making its PANTONE® color debut with the official release of its brand color. The no. 1 selling avocado brand's new ...

Sasha Villalobos
January 19, 2023

Damwon Gaming KIA Rebrands to Dplus KIA
Automotive - Branding - Esports - Gaming

South Korean esport organisation Damwon Gaming KIA (DWG KIA) has rebranded to Dplus KIA ahead of the upcoming League of Legends LCK season. The new brand, which includes an updated logo, will make it...

Esports Insider
January 9, 2023

What’s the Future of Shock-Value Marketing?
Beverages - Branding - CPG - Dining

Velveeta martinis, pants made of Chipotle napkins, and nail polish that can detect the temperature of a can of Coors Light. Brands went to great lengths to reach customers in creative ways and make he...

Marketing Brew
January 9, 2023

FaZe Clan Partners with Drake-Founded Lifestyle Brand OVO
Branding - Esports - Fashion - Gaming - Influencers

American gaming and esports organisation FaZe Clan has partnered with OVO (October’s Very Own), a Canadian lifestyle and media company. The two companies will work together on a collection of gaming...

Esport Inside
December 19, 2022

Smith Celebrates the Sport of Play with Crayola
Branding - CPG - Fashion - Online - Press Releases

Premium Co-Branded Snow Goggles Available Now for Kids & Kids at Heart Portland, Oregon (December 13, 2022) – Celebrating the spirit of play, Smith – the global leader in snowsports eyewear ...

Sasha Villalobos
December 14, 2022

The Starbucks Odyssey Begins
Beverages - Branding - Dining - Online - Press Releases

Starbucks Odyssey launched in beta to the first Starbucks Rewards members and partners (employees) in the U.S. First announced in Sept. 2022, Starbucks Odyssey is an extension of Starbucks Rewards, po...

Sasha Villalobos
December 12, 2022

Show Off Your Doritos-Inspired Triangular Haircut for a Chance...
Branding - CPG - Sports - Streaming - Television

Doritos looks to take its triangle-shaped brand icon to a new level by encouraging fans to display their bold self-expression in the form of a triangular haircut and to #NameThatTriangle. Inspired by...

Chew Boom
December 9, 2022

Disney Plans to Launch New Products For Ad-Supported Tier of D...
Branding - Streaming

As Disney launches the ad-supported tier of Disney+ Thursday, subscribers can expect to see 15-and 30-second commercials from marketers including Marriott, Chick-fil-A and Mercedes. The real bells and...

Variety
December 8, 2022

Alicia Keys and American Greetings Introduce New Creatacard Cu...
Branding - Music - Online - Press Releases

CLEVELAND, Dec. 6, 2022 /PRNewswire/ -- Today, Alicia Keys and American Greetings announce a new collaboration of customized Holiday digital greetings through Creatacard™ by americangreetings.com. D...

Nicholas Fox
December 7, 2022

Pepsi Invites Fans to Join the Naughty List This Holiday Seaso...
Beverages - Branding - CPG - Press Releases - Retail

Pepsi Has Teamed Up With Santa and Actress Lindsay Lohan to Encourage All to Enjoy "Pilk" – the Delicious Trend of Combining Pepsi and Milk – In A New #PilkandCookies Challenge to Win Holiday Cash...

Sasha Villalobos
December 1, 2022

Corvette to Launch as a Brand in 2025 with a Four-Door and an ...
Automotive - Branding

In terms of brand value, Corvette is among the auto industry's most heralded and valued nameplates, and yet it currently only pulls a small percentage of the potentially huge profit. But according to ...

Car and Driver
November 30, 2022

Pepsi Nutmeg Has Fans Curious for That New Fiery Flavor Innova...
Beverages - Branding - CPG - Sports

The new limited-edition flavor comes as part of its “Nutmeg Royale” football campaign. While the films celebrate the crafty moves on the pitch and the players who perfected them. Just like the ski...

Foodsided
November 28, 2022

Disney and Snapchat Partner for AR Lens Ahead of Latest ‘Ava...
Branding - Electronics - Online - Tech - Theatrical

Disney and Snap partnered to create a custom Snapchat augmented reality lens ahead of the anticipated release of “Avatar: The Way of Water,” according to details shared with Marketing Dive. The mo...

Marketing Dive
November 23, 2022

Green Giant Announces Thanksgiving Partnership with Tariq the ...
Branding - CPG - Press Releases - Sponsorships

PARSIPPANY, N.J., Nov. 16, 2022 /PRNewswire/ -- Green Giant®, the iconic brand synonymous with delicious and high-quality vegetables for families, announced today a partnership with 7-year-old corn e...

Nicholas Fox
November 22, 2022

Pure Leaf Iced Tea Illustrates the Power of Saying “No&#...
Attractions - Beverages - Branding - Partnerships - Press Releases

PURCHASE, N.Y., Nov. 15, 2022 /PRNewswire/ -- Today, Pure Leaf Iced Tea announced a partnership with the Hallmark Channel to bring the brand's "No is Beautiful" campaign message to movie-lovers via ...

Faisal Hussain
November 15, 2022

McDonald’s Draws on ‘Ted Lasso,’ Silent TikTok Star for ...
Branding - Dining - Online - Sports - Streaming

McDonald’s unveiled its largest global campaign to date timed to the 2022 FIFA World Cup. A minute-long campaign spot features 10 languages and four dialects as it depicts soccer fans and families b...

MarketingDive
November 14, 2022

KFC Gives the Gift of $5 Famous Bowls and Limited-Edition Holi...
Branding - Press Releases - Sponsorships

LOUISVILLE, Ky., Nov. 14, 2022 /PRNewswire/ -- Just in time for the holiday season, Kentucky Fried Chicken® is debuting new bargains and buckets to make it even easier to enjoy all of your celebra...

Nicholas Fox
November 14, 2022

Sweetgreen Launches First Plant-Based Partnership
Branding - Dining

Sweetgreen, in collaboration with Meati, is debuting a new flavor-packed, warm + hearty option - the Miso Meati Bowl - available just in time for the cooler months ahead. This marks sweetgreen's first...

QSR Magazine
November 10, 2022

Pop-Tarts Celebrates First Frosted Gingerbread Flavor by Listi...
Branding - CPG - Press Releases - Travel

BATTLE CREEK, Mich., Nov. 10, 2022 /PRNewswire/ -- This holiday season, Pop-Tarts is celebrating the wild world of homeowning with a crazy good idea – build your Frosted Gingerbread Pop-Tarts dream ...

Nicholas Fox
November 10, 2022

America’s Leading Brewer Enters Ownership Space in New Major...
Beverages - Branding - CPG - Press Releases - Sports

Anheuser-Busch, one of the largest and most influential sport sponsors in the U.S., is building on its commitment to bringing fans closer to the sports they love with the purchase of a Major League Pi...

Sasha Villalobos
November 9, 2022

Southern Comfort Launches Limited-Edition Drinking Pants to Ma...
Beverages - Branding - Online - Press Releases - Retail

Drinking Pants will revolutionize holiday dressing with breakthrough design technology: the SoCo Shot Glass Pocket (and more!) Southern Comfort, or SoCo as it's affectionately known by fans around th...

Sasha Villalobos
November 8, 2022

Tropicana Debuts ‘Perfect’ Mimosa Maker with Orange Juice ...
Beverages - Branding - CPG - Online - Retail

Sounds a-peeling! Mimosa lovers can now add their preferred amount of juice to their Champagne with Tropicana’s new gadget. The Tropicana Mimosa Maker is here to make your orange juice and Champag...

NY Post
November 8, 2022

Just Dropped: KRAFT Real Mayo and Juicy Couture Smooth Lover...
Branding - CPG - Fashion - Online - Press Releases

Known for its signature velvety smooth texture that’s whipped 3,000 times, KRAFT Real Mayo today announced the drop of “The Smooth Lover’s” collection. In partnership with Juicy Couture, the i...

Sasha Villalobos
November 7, 2022

KAWS Partners with Museum of Graffiti for Collector’s Cereal...
Attractions - Branding - Classic Characters - CPG - Retail

Whether it be eroded sculptures or figurines, Brian Donnelly a.k.a. KAWS’ works continue to bring a fun take on nostalgia. Now, the American artist has teamed up with the Museum of Graffiti for a co...

Hype Art
October 31, 2022

Trick or Treat: Jeep Brand Brings Back Punk’n Exterior P...
Automotive - Branding - Press Releases

Punk'n returns to Jeep® Wrangler exterior color palette following a three-year hiatus Now open for orders, the special-run color straight from the factory is available on all 2023 Jeep Wrangler model...

Nicholas Fox
October 28, 2022

Barbie and Maserati Team Up For Iridescent Pink Grecale SUV
Automotive - Branding - Classic Characters - CPG - Toys

After debuting its new retail store in Milan’s Magenta district, Maserati has now unveiled a bespoke Barbie version of its latest Grecale SUV in collaboration with Mattel. Said to be inspired by the...

Hypebeast
October 27, 2022

Oreo Debuts Customizable Cookie
Branding - CPG - Online

Mondelez International, Inc. has launched OREOiD, a customizable Oreo cookie designed to help business operators stand out among their competition. Through the OREOiD ordering system, customers can c...

Food Business News
October 27, 2022

Rimowa Voyages Into The Metaverse With NFT Luggage
Branding - Household - Online - Retail - Tech

Carrying its world travelers into the digital realm with exclusive luxury suitcases backed by NFTs. Rimowa has traveled out of its home in Germany to bring its unique materials and exquisite craftsma...

Hypebeast
October 25, 2022

Gillette Kicks Off First NFL Live Broadcast Mixed-Reality Comm...
Branding - CPG - Health & Beauty - Household - Live Entertainment

Procter & Gamble’s Gillette will host the NFL’s first live broadcast mixed-reality commercial today (Oct. 24) in an effort to promote its new GilletteLabs with Exfoliating Bar product, accordi...

Marketing Dive
October 24, 2022

Pick-Up Your Limited-Edition Rise & Kind Cereal Box
Branding - CPG - Non-Profit - Online - Retail

Pick-up your limited-edition Rise & Kind cereal box and show your support today by wearing purple for #spiritday Starting today, 1,000 boxes of this collector’s edition will be available to pur...

Instagram
October 24, 2022

Overstock Launches Brand Campaign as Home-Focused Retailer
Branding - Household - Influencers - Retail

SALT LAKE CITY, Oct. 20, 2022 (GLOBE NEWSWIRE) -- Overstock.com, Inc. (NASDAQ:OSTK), a leading online furniture and home furnishings retailer, today announced its brand campaign reinforcing the comp...

Faisal Hussain
October 21, 2022

TikTok Replaces Netflix as Second Most-Popular App for Those U...
Branding - Online - Streaming

TikTok has jumped over Netflix to become the second most popular app in the United States among people under 35. The service’s popularity is heavily skewed by age; among those over 35, TikTok is onl...

MarketingDive
October 21, 2022

Wonder Bread Joins Macy’s Thanksgiving Day Parade With M...
Branding - CPG - Press Releases

THOMASVILLE, Ga., Oct. 20, 2022 /PRNewswire/ -- Celebrating 101 years of bringing joy, wonder, and innovation to kitchen tables across America, Wonder® Bread is proud to announce its collaboration wi...

Nicholas Fox
October 20, 2022

Captain Morgan Adds Some Spice to its Ads
Beverages - Branding - CPG - Live Entertainment - Online

Diageo-owned Captain Morgan is leveraging the company’s status as the Official Spirits Sponsor of the NFL to add some excitement to sports viewing with a new campaign, “Great Things Happen When Yo...

MarketingDive
October 20, 2022

Pepsi Unveils New ‘Pepsi Music Lab’ – a Plat...
Beverages - Branding - CPG - Music - Online

Pepsi to Provide Performance Opportunities, Media Support, Personalized Coaching, and Mentorship Sessions for Class of '22-'23, with Support from Industry Experts Laurieann Gibson, Lenny S, LaRussell ...

Sasha Villalobos
October 20, 2022

KFC Partners with Tinder to Promote New Buffalo Ranch Sauce
Branding - Dining - Online

Beginning today, fried chicken fans can now dip their favorite menu items in an all-new Buffalo Ranch dipping sauce at Kentucky Fried Chicken restaurants nationwide. KFC's Buffalo Ranch is a perfect p...

QSR Magazine
October 19, 2022

Walmart Launches Creator Platform for Influencers with No Cap ...
Branding - CPG - Fashion - Health & Beauty - Household

Walmart is out with a new platform for influencers, called Walmart Creator. The big box retailer announced a beta version of the site that allows influencers and social media creators to monetize sho...

AOL
October 19, 2022

Frito-Lay Kicks Off FIFA World Cup Campaign with Globally Insp...
Branding - CPG - Press Releases - Sports

PLANO, Texas, Oct. 19, 2022 /PRNewswire/ -- As the North American Regional Supporter of the FIFA World Cup Qatar 2022™, Frito-Lay North America is preparing fans for the FIFA World Cup with everythi...

Nicholas Fox
October 19, 2022

McDonald’s Will Test Selling Krispy Kreme Doughnuts
Branding - Dining

McDonald’s in Louisville, Ky., will soon find something they probably won’t expect: Krispy Kreme doughnuts. The burger giant on Tuesday said that it will start selling three varieties of Krispy K...

Restaurant Business
October 18, 2022

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