Kellogg’s & American Eagle Release Tony the Tiger C...
CPG - Fashion

American Eagle Outfitters and Kellogg's Tony the Tiger have teamed up to celebrate the Year of the Tiger. The 24-piece limited-edition collection featuring graphics of the breakfast mascot throughout...

License Global
January 24, 2022

The Planters Brand Returns to the Big Game With Comedic Duo Ke...
CPG - Press Releases - Sports - Television

AUSTIN, Minn., Jan. 24, 2022 /PRNewswire/ -- The maker of the PLANTERS® brand is returning to the Big Game. This year, the brand is teaming up with comedic duo Ken Jeong and Joel McHale to fe...

Faisal Hussain
January 24, 2022

Lay’s Celebrates Football Fandom With Golden Grounds: A ...
CPG - Partnerships - Press Releases - Sports

PLANO, Texas, Jan. 11, 2022 /PRNewswire/ -- Football fans know there's no place quite like their favorite NFL team's home field – the hallowed grounds where the passion of the game comes to life....

Faisal Hussain
January 21, 2022

Iconic M&M’S Brand Announces Global Commitment to C...
CPG - Press Releases

NEWARK, N.J., Jan. 20, 2022 /PRNewswire/ -- M&M'S®, part of the Mars, Incorporated portfolio of brands, has announced a global commitment to creating a world where everyone feels they belong, a...

Faisal Hussain
January 21, 2022

Gopuff Expands to Private Label with the Launch of “Basicall...
Beverages - CPG - Household - Online - Press Releases

PHILADELPHIA--(BUSINESS WIRE)--Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced the launch of Basically, its first curated product line, marking the...

Faisal Hussain
January 20, 2022

Coca-Cola Introduces Its Newest Flavor: Coca-Cola with Coffee ...
Beverages - Branding - CPG

Coca-Cola announced the newest addition to its ever-growing flavor profile: Coca-Cola with Coffee Mocha. The offering infuses the beloved Coca-Cola taste with a rich, luxurious mocha coffee flavor. Ea...

People
January 20, 2022

New Belgium Brewing & Imperfect Foods Launch Perfectly Im...
Beverages - CPG - Partnerships - Press Releases

FORT COLLINS, Colo., Jan. 18, 2022 /PRNewswire/ -- New Belgium Brewing and Imperfect Foods today announced the release of Citrus Rescue IPA – a fruited IPA brewed using oranges that may not be '...

Faisal Hussain
January 20, 2022

PepsiCo and Beyond Meat’s Joint Venture Will Reportedly Laun...
CPG

Beyond Meat and PepsiCo’s joint venture is planning to launch a plant-based jerky as its first product. Beyond and Pepsi announced the joint venture, called The PLANeT Partnership, nearly a year ago...

CNBC
January 20, 2022

General Mills Enlists Spongebob, Athletes, Musicians for Limit...
CPG - Music - Sports - Television

General Mills is launching its Cinnamoji Toast Crunch cereal for a limited time only. General Mills’ popular Cinnadusted breakfast staple releases the first of its kind cereal with a spoonful of em...

HypeBeast
January 20, 2022

Godiva & Le Vian Partner on Decadent Chocolate Diamonds L...
CPG - Fashion

When jewelry designer Le Vian first introduced its Chocolate Diamonds to the market in 2000, everyone was vying to get their hands on them. Back when malls were at their peak and your next big purchas...

Harpers Bazaar
January 19, 2022

Megan Thee Stallion Will Spice Up Flamin’ Hot’s Fo...
CPG - Sports

The Super Bowl might not kick off until February, but the anticipation is heating up because on Feb. 13, Frito-Lay will debut its first ever Flamin’ Hot commercial featuring both Cheetos and Doritos...

Ad Week
January 19, 2022

The Oscar Mayer Brand Launches First-Ever Bologna-Inspired Fac...
CPG - Health & Beauty - Press Releases

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--For more than a century, Oscar Mayer has injected levity into everyday moments – from creating a 27-foot-long rolling Wiener, to the memorable jingles, to ...

Faisal Hussain
January 19, 2022

Love at First Bite: Envy Apples Announce New Contest and Sweep...
CPG - Partnerships - Press Releases - Theatrical

LOS ANGELES, Jan. 18, 2022 /PRNewswire/ -- Ready for a delicious new way to celebrate love this Valentine's Day? Envy™ apples today announced the Love at First Bite contest, opening on January 18...

Faisal Hussain
January 18, 2022

Campbell’s Soup Releases Scented Candles
CPG - Household

Campbell’s and CAMP have just announced its latest promotional item in the form of candles scented after its famous soup flavors. “No matter where you live, the magic of winter sparks fond memori...

HypeBeast
January 14, 2022

Jeni’s and Dolly Parton Partner Again to Bring Back Doll...
CPG - Music - Partnerships - Press Releases

COLUMBUS, Ohio, Jan. 14, 2022 /PRNewswire/ -- Jeni's Splendid Ice Creams is spinning more magic with Dolly Parton. The ice cream company and country music legend have teamed up again on something...

Faisal Hussain
January 14, 2022

Thomas’ ‘Toasts’ to National Bagel Day with ...
CPG - Non-Profit - Partnerships - Press Releases

HORSHAM, Pa., Jan. 13, 2022 /PRNewswire/ -- On January 15, Thomas'® Bagels will toast to the "hole-iest" food holiday – National Bagel Day – to warm up underserved communities across the cou...

Faisal Hussain
January 14, 2022

PepsiCo’s Beverage and Frito-Lay Brands Unite for Joint ...
CPG - Press Releases - Sports

PURCHASE, N.Y., Jan. 13, 2022 /PRNewswire/ -- As the playoff season kicks off this weekend, Frito-Lay and PepsiCo Beverage brands are teaming up for "Road to Super Bowl," a campaign taking fans on an ...

Nicholas Fox
January 13, 2022

Chobani Expands Coffee Creamer Offering with New Chobani Plant...
CPG - Press Releases

NEW BERLIN, N.Y., Jan. 11, 2022 /PRNewswire/ -- Chobani announced today its latest innovation: Chobani Plant-Based Coffee Creamers, which blend plant-based ingredients to create a rich, creamy and d...

Faisal Hussain
January 12, 2022

DoorDash to Deliver Girl Scout Cookies This Year
CPG - Tech

Girl Scout season is officially upon us, which means you should prepare to stock your pantries with all of the Thin Mints and Samoas you can get your hands on. This year, there's a new cookie added to...

Delish
January 12, 2022

Ortega Partners with St. Jude Children’s Research Hospit...
CPG - Non-Profit - Press Releases

PARSIPPANY, N.J., Jan. 11, 2022 /PRNewswire/ -- Ortega®, a leading brand of Mexican food products including taco shells, taco kits, Mexican seasonings, peppers and the number-one-selling brand of tac...

Nicholas Fox
January 11, 2022

Oreo Drops New Batman Cookies With Riddles That Unlock the Bat...
CPG

Oreo’s riddles have a more fun purpose, however: fans who crack them can get an inside look into The Batman universe. The brand’s immersive digital experience allows users to virtually enter and e...

AdWeek
January 11, 2022

Go Bananas for Breakfast! Chiquita, General Mills and Yoplait ...
CPG

That’s why Chiquita bananas, General Mills Big G cereals and Yoplait yogurt are joining forces with their “Go Bananas for Breakfast!” campaign to show that a balanced breakfast doesn’t have to...

General Mills
January 11, 2022

Wonderful Pistachios Launches a Big Game Campaign
CPG - Press Releases - Sports - Television

LOS ANGELES, Jan. 10, 2022 /PRNewswire/ -- Wonderful® Pistachios today announced the launch of a Big Game campaign to make game day snacking even easier, whether attending in person, or watching fr...

Faisal Hussain
January 10, 2022

Constellation Brands Enters Agreement With The Coca-Cola Compa...
Beverages - CPG - Partnerships - Press Releases

VICTOR, N.Y., Jan. 06, 2022 (GLOBE NEWSWIRE) -- Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today that it has entered into a brand authorization ag...

Faisal Hussain
January 7, 2022

OREO Playfully Marks Return of its OREO Cakesters with Nod to ...
Attractions - CPG - Partnerships - Press Releases

EAST HANOVER, N.J., Jan. 7, 2022 /PRNewswire/ -- Today, in celebration of OREO Cakesters' return to store shelves, OREO is "rewinding time" with a playful takeo...

Faisal Hussain
January 7, 2022

Adweek’s Top 10 Weirdest Ads of 2021
Branding - CPG

While most people were hoping for a more normal 2021, this year proved in many ways to be as tumultuous and unusual as 2020. Advertising reflected this, too, as marketers attempted to offer an escape...

Adweek
January 5, 2022

KFC and Beyond Meat Debut Much-Anticipated Beyond Fried Chicke...
CPG - Dining - Partnerships - Press Releases

LOUISVILLE, Ky., Jan. 5, 2022 /PRNewswire/ -- Kentucky Fried Chicken and Beyond Meat® are kicking off the new year with a Kentucky Fried Miracle as the highly-anticipated plant-based* Beyond Fried...

Faisal Hussain
January 5, 2022

Rick Astley & Frito-Lay Team Up To Flip Traditional New Y...
CPG - Press Releases

PLANO, Texas, Jan. 4, 2022 /PRNewswire/ -- British music sensation Rick Astley returns to star for a second year in Frito-Lay's "New Year, New You" campaign. The 360-degree program spotlights Astley's...

Nicholas Fox
January 4, 2022

Heinz Gives CALL OF DUTY Players a Safe Place to Snack
CPG - Dining - Gaming - Influencers

Players of Activision’s battle royale game Call of Duty: Warzone Pacific have discovered hidden spots on the map where they can briefly dip out of bounds to escape their opponents or set up a surpri...

Adweek
December 23, 2021

Grinch Hits Candy Cane Makers with Sugar Shortage, Twisted Sup...
CPG

Candy makers, like retailers and farmers, have been slammed during the pandemic with high commodity prices, labor shortages, and transportation and supply chain snarls, preventing them from fully cash...

Yahoo! Finance
December 22, 2021

Binske Unveils Cannabis-Infused Coffee Products, Featuring Bea...
Beverages - CPG - Partnerships - Press Releases

DENVER, Dec. 20, 2021 /PRNewswire/ -- Award-winning cannabis brand Binske, today announced the next iteration of its premium cannabis products, now including Intelligentsia Coffee (Intelligentsia)...

Faisal Hussain
December 21, 2021

LeBron James Announces Multi-Year Partnership with Ruffles
CPG - Press Releases

PLANO, Texas, Dec. 20, 2021 /PRNewswire/ -- Everyone faces different obstacles in life, but it's how they respond to those challenges – their "ridges" – that truly sets them apart from the rest. G...

Nicholas Fox
December 20, 2021

New Consumer Products from Rovio Will Accompany ANGRY BIRDS SU...
CPG - Streaming - Toys

Ahead of the global debut of Angry Birds: Summer Madness on Netflix on 28 January 2022, Rovio Entertainment is working with IMG to build a consumer products programme for fans of the popular franchise...

Licensing.Biz
December 16, 2021

Netflix & Old Spice Team Up to Make WITCHER Scents
CPG - Streaming

Netflix won’t run commercials in “The Witcher,” but it will team up with one of the world’s biggest marketers to create ads using themes and characters from the show. As the streaming giant ge...

Variety
December 16, 2021

Chance the Rapper and Ben & Jerry’s Joins Forces to...
CPG - Press Releases

BURLINGTON, Vt., Dec. 16, 2021 /PRNewswire/ -- Chancelor Johnathan Bennett, known to millions around the world as Chance the Rapper, is taking a spin in the kitchen and bringing his wildest ice cream ...

Nicholas Fox
December 16, 2021

Lay’s Transforms Signature Potato Chips into Holiday Vod...
Beverages - CPG

Lay’s has a new product for the holiday season, but this time it is far from its traditional chip offering. While Lay’s has been a chip icon for decades, the F&B brand is taking its talents to...

HypeBeast
December 16, 2021

Kraft Will Pay You to Not Make Cheesecake This Holiday Season
CPG

In light of the national cream cheese shortage, Kraft is offering customers $20 to bring another dessert to holiday gatherings instead of cheesecake. Supply chain issues have disrupted United States ...

NBC News
December 16, 2021

Albertsons Companies Launches New Digital Features with Meal P...
CPG - Household - Online - Press Releases - Retail

BOISE, Idaho--(BUSINESS WIRE)--Today, Albertsons Companies, Inc. (NYSE: ACI) announced the launch of two new digital offerings – Meal Planning and Schedule & Save. The new capabilities will offe...

Faisal Hussain
December 15, 2021

The Rise of the Online Asian Grocery Store
CPG - Retail

Weee! and a crop of other Asian online grocery retailers, including Umamicart, Quicklly, Sarap Now and Kim’C Market, have entered the marketplace in recent years, offering a historically underserved...

NBC News
December 15, 2021

Sheila G’s Brownie Brittle® Announces Collaborations wi...
CPG - Press Releases

WEST PALM BEACH, Fla., Dec. 14, 2021 /PRNewswire/ -- Sheila G's Brownie Brittle®, the original thin sweet snack, has teamed up with iconic candy brands to create two super sweet mashups: Brownie Brit...

Nicholas Fox
December 14, 2021

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