2022 Brand & Entertainment Holiday Partnerships
Attractions - Beverages - CPG - Dining - Fashion

Tis the season for holiday partnerships, but not just the winter-y ones! Explore the programs that brands and entertainment companies activated throughout 2022. Chipotle Delivers Its First BeReal S...

Nicholas Fox
December 2, 2022

Travel Partnerships that Took New Heights in 2022
CPG - Dining - Listicles - Partnership Blogs - Streaming

Whether lodging, airfare, or booking services, travel partnerships reached new heights in 2022. Below, you'll find several programs that showcase the breadth of activations... so hop aboard to take a ...

Sasha Villalobos
December 2, 2022

New Puma Collection Celebrates 70 Years of Tony the Tiger
Classic Characters - CPG - Fashion

For as long as most of us can remember, Tony the Tiger has consistently been present in our grocery aisles and on our television screens. Confirming that thinking, Kellogg’s and Puma are linking up ...

Sole Collector
December 2, 2022

The Original Donut Shop Coffee and Milk Bar Shake Up Holiday D...
Beverages - CPG - Dining - Press Releases

The unexpected "treat" invites you to dunk your coffee in your cookie. Yes, you read that right. The Original Donut Shop® Coffee and dessert company Milk Bar® have collaborated on four custom treat...

Sasha Villalobos
December 2, 2022

Dippin’ Dots Could Come to Retail, New Owner Says
CPG - Retail

J&J Snack Foods is exploring further expansion of its recently acquired Dippin’ Dots brand into retail, CEO Dan Fachner told analysts during the company’s fourth quarter earnings call. The co...

Food Dive
December 2, 2022

Pure Barre and Perfect Bar Partner in 2023 to Fuel Wellness wi...
CPG - Health & Beauty - Partnerships - Press Releases

IRVINE, Calif.--(BUSINESS WIRE)--Fueling ambition across the country, Xponential brand, Pure Barre®, the fastest, most effective full-body barre workout brand, and Perfect Bar™: The Original Refr...

Faisal Hussain
December 2, 2022

Lunchables Gives Parents the Gift of Uninterrupted Time to Sur...
CPG - Press Releases

CHICAGO--(BUSINESS WIRE)--The most wonderful time of the year can quickly take a turn with stressors of purchasing the perfect gift, finding time to build and wrap the kids’ toys, remembering to hid...

Faisal Hussain
December 2, 2022

Crayola Experience Partners with First Responders ChildrenR...
Attractions - CPG - Live Entertainment - Non-Profit - Press Releases

EASTON, Pa. (Dec. 1, 2022) – ‘Tis the season to be gifting and today Crayola Experience colorfully announced it is gifting a total of $500,000 in holiday prize giveaways, half of which will be do...

Angelina Luspo
December 2, 2022

Popcornopolis Teams Up With Takis Snacks For The Launch of Pop...
CPG

LOS ANGELES, Dec. 1, 2022 /PRNewswire/ -- Popcornopolis, one of the fastest-growing ready-to-eat popcorn brands at grocery and mass retail, known for its gourmet and gluten-free popcorn snacks, announ...

Nicholas Fox
December 1, 2022

Cheez-It Wants Football Players and Fans to Wake Up ‘Fee...
CPG - Press Releases - Sports - Travel

BATTLE CREEK, Mich., Dec. 1, 2022 /PRNewswire/ -- Cheez-It®, the cheeziest sponsor of college football with four years of Cheez-It Bowl action and the title partner of the new Cheez-It Citrus Bowl, i...

Nicholas Fox
December 1, 2022

Pepsi Invites Fans to Join the Naughty List This Holiday Seaso...
Beverages - Branding - CPG - Press Releases - Retail

Pepsi Has Teamed Up With Santa and Actress Lindsay Lohan to Encourage All to Enjoy "Pilk" – the Delicious Trend of Combining Pepsi and Milk – In A New #PilkandCookies Challenge to Win Holiday Cash...

Sasha Villalobos
December 1, 2022

100 Years of the National Christmas Tree
CPG - Non-Profit

The National Christmas Tree is often measured in numbers. Over 13,000 feet (or 2.5 miles) of lights strung end-to-end, 63,750 individual LED bulbs, and 400+ ornaments. This season’s ceremony commemo...


December 1, 2022

Crown Royal Partners with Salesforce, Crossmint and Vayner3 to...
Beverages - CPG - Non-Profit - Online - Press Releases

Join Crown Royal and Honor the Special People Who Deserve a Crown in your Life with a Unique Digital Collectible That Pays it Forward This Giving Tuesday, Crown Royal, in partnership with Salesforce ...

Sasha Villalobos
November 30, 2022

HelloFresh and Warner Bros. Discovery Global Consumer Products...
CPG - Dining - Partnerships - Press Releases - Streaming

NEW YORK--(BUSINESS WIRE)--HelloFresh, the world’s leading meal kit company, and Warner Bros. Discovery Global Consumer Products are spreading holiday cheer like never before with the launch of limi...

Faisal Hussain
November 29, 2022

HOT POCKETS Made Shorts with a LITERAL Hot Pocket for Those Wh...
CPG - Fashion - Press Releases

SOLON, Ohio, Nov. 29, 2022 /PRNewswire/ -- Everyone knows someone who is a year-round shins-in-the-wind shorts devotee – paying no mind to what the windchill factor might caution. For those brave en...

Nicholas Fox
November 29, 2022

Dignitas Announces the “MIKE AND IKE Flavor Brawl 2022,&...
CPG - Esports - Gaming - Press Releases - Sponsorships

LOS ANGELES, Nov. 29, 2022 /PRNewswire/ -- Dignitas, the esports vertical of New Meta Entertainment, Inc. (NME), and MIKE AND IKE® candy, have announced the "MIKE AND IKE® Flavor Brawl", a 1-day For...

Nicholas Fox
November 29, 2022

Pepsi Nutmeg Has Fans Curious for That New Fiery Flavor Innova...
Beverages - Branding - CPG - Sports

The new limited-edition flavor comes as part of its “Nutmeg Royale” football campaign. While the films celebrate the crafty moves on the pitch and the players who perfected them. Just like the ski...

Foodsided
November 28, 2022

Hershey’s Launches New Hot Chocolate Bombs As Part Of 2022 H...
CPG - Retail

Hershey’s is celebrating the 2022 holiday season with the debut of the brand’s first-ever Hot Chocolate Bombs alongside a slew of returning fan-favorite festive treats. In addition to the new Hot...

Chew Boom
November 28, 2022

Pure Leaf Iced Tea Debuts its First-Ever Holiday Oasis Lounge ...
Beverages - CPG - Partnerships - Press Releases - Travel

PURCHASE, N.Y., Nov. 22, 2022 /PRNewswire/ -- Pure Leaf Iced Tea has partnered with Philadelphia International Airport (PHL) to create the first-ever Pure Leaf Holiday Oasis Lounge. With this cus...

Faisal Hussain
November 23, 2022

Shutterstock Launches New Templates for THE GUARDIANS OF THE G...
CPG - Online - Streaming

Get into the holiday spirit this season with Mantis, Drax, Groot, Rocket, Nebula, Star-Lord, Kraglin and Cosmo! With The Guardians of the Galaxy Holiday Special arriving on Disney+, Shutterstock is s...

Marvel
November 23, 2022

Sunkist | An Out-Of-This-World Citrus Season
CPG - Retail - Streaming

We’re bringing some intergalactic friends to celebrate the holidays. We’ve recruited a few of your favorites from Marvel Studios’ “Guardians of the Galaxy Holiday Special,” streaming Novembe...

Sunkist
November 23, 2022

HI-CHEW and Dana’s Bakery Make the Holidays Even Sweeter
CPG - Press Releases

IRVINE, Calif., Nov. 22, 2022 /PRNewswire/ -- HI-CHEW™, the immensely fruity, intensely chewy candy has collaborated with Dana's Bakery, a New York-based bakery specializing in French macarons, to c...

Nicholas Fox
November 22, 2022

Green Giant Announces Thanksgiving Partnership with Tariq the ...
Branding - CPG - Press Releases - Sponsorships

PARSIPPANY, N.J., Nov. 16, 2022 /PRNewswire/ -- Green Giant®, the iconic brand synonymous with delicious and high-quality vegetables for families, announced today a partnership with 7-year-old corn e...

Nicholas Fox
November 22, 2022

Kinder Joy Releases New Avatar-Inspired Eggs
CPG - Retail - Theatrical - Toys

Kinder Joy is celebrating the upcoming movie release Avatar: The Way of the Water with the introduction of a new line of Avatar-themed eggs. The new line features Kinder Joy’s classic chocolate egg...

Chew Boom
November 21, 2022

Diageo and Smirnoff Launch New Global Responsible Drinking Cam...
Beverages - CPG - Online - Press Releases - Retail

Diageo and the world's number one vodka Smirnoff, have today launched a new global campaign 'Drops of Advice' encouraging people to drink responsibly during the holidays while also enjoying the best o...

Sasha Villalobos
November 21, 2022

Blue Apron Partners with DreamWorks Animation’s Puss in Boot...
CPG - Dining - Partnerships - Press Releases - Theatrical

NEW YORK--(BUSINESS WIRE)--Blue Apron (NYSE: APRN) is celebrating the release of DreamWorks Animation’s Puss in Boots: The Last Wish, with a limited-time, family-friendly menu inspired by the all-n...

Faisal Hussain
November 17, 2022

Doritos Serves Up “Big Dip Energy” to Introduce Do...
CPG - Press Releases

PLANO, Texas, Nov. 17, 2022 /PRNewswire/ -- Doritos is unleashing Big "Dip" Energy – having a bold dip and knowing how to use it – and forever changing the way fans eat with the launch of DORITOS...

Nicholas Fox
November 17, 2022

Cheetos Launches New Cheetos Duster Kitchen Gadget
CPG - Household

The new Cheetos Duster allows Cheetos-fans to up their cooking game and add the iconic flavor of Cheetos to their own culinary creations. To use the Cheetos Duster, simply fill the glass jar with any...

Chew Boom
November 17, 2022

Starco Brands Expands Whipshots Product Line with Limited Edit...
Beverages - CPG - Press Releases

SANTA MONICA, Calif., Nov. 14, 2022 /PRNewswire/ -- Starco Brands today announced that WhipshotsTM, the innovative vodka-infused whipped cream, is introducing a new Peppermint flavor to its portf...

Faisal Hussain
November 16, 2022

NPF & Tupperware Support Park’s Recycling and Waste...
CPG - Household - Non-Profit - Press Releases

Protecting the vast landscapes of our national parks and their environment is a critical component of the National Park Foundation’s (NPF) mission. Inspired by a shared commitment to waste reduction...

Angelina Luspo
November 16, 2022

Coors Light’s Chill Polish Brings Color-Changing Technology ...
Beverages - CPG - Health & Beauty - Press Releases

Coors Light fans know that when the mountains turn blue, the beer’s ready to drink. This winter, the beer brand is bringing the color-changing technology on its packaging to the hands of its drinke...

Sasha Villalobos
November 16, 2022

General Mills Launches New Black Panther Fruit Roll-Ups And Ne...
CPG - Retail - Theatrical

General Mills is celebrating the upcoming the premiere of Marvel Studios’ new film Black Panther: Wakanda Forever by releasing two new fruit-flavored snacks for fans to enjoy this fall. As part of ...

Chewboom
November 16, 2022

How Hershey Found Success With In-Game Advertising
CPG - Gaming

As gaming continues to gain favor with Gen Z and millennials, marketers have explored the role their brands can play in the emergent digital space. But when dealing with cohorts that are largely skept...

MarketingDive
November 15, 2022

Beyond Meat and American Cancer Society to Advance Research on...
CPG - Health & Beauty - Non-Profit - Partnerships - Press Releases

EL SEGUNDO, Calif., Nov. 14, 2022 (GLOBE NEWSWIRE) -- Beyond Meat, Inc., a leader in plant-based meat, and the American Cancer Society (ACS), today announced a multi-year agreement to advance research...

Faisal Hussain
November 15, 2022

Stuffed Puffs Unveils Must-Have Nostalgic Collab with Cinnamon...
CPG - Press Releases

BETHLEHEM, Pa., Nov. 15, 2022 /PRNewswire/ -- Today, Stuffed Puffs® unveiled a tastebud-bursting snack experience like never before. Meet Stuffed Puffs Big Bites® Cinnamon Toast Crunch™ Filled Mar...

Nicholas Fox
November 15, 2022

Award-Winning Grooming Brand Bevel Releases Limited-Edition Be...
CPG - Health & Beauty - Press Releases - Theatrical

ATLANTA, Oct. 31, 2022 /PRNewswire/ -- Walker and Company, the makers of Bevel, are proud to announce a new release of the limited-edition, all-Black Safety Razor Gift Set in-store at ULTA BEAUTY and ...

Angelina Luspo
November 15, 2022

Hidden Valley Ranch Encourages Fans to Spread Joy This Holiday...
CPG - Non-Profit - Partnerships - Press Releases - Publishing

OAKLAND, Calif., Nov. 14, 2022 /PRNewswire/ -- The holidays are right around the corner and this year, Hidden Valley® Ranch is bringing flavor to seasonal traditions with the launch of "Ranch on a ...

Faisal Hussain
November 14, 2022

Lay’s and Subway Team Up with Football Superstar Eli Man...
CPG - Press Releases - Retail - Sports

PLANO, Texas, Nov. 14, 2022 /PRNewswire/ -- To celebrate National Pickle Day today, Lay's and Subway debut a new way to play into the nation's passion for all things pickle – including pickleball,...

Nicholas Fox
November 14, 2022

Popsicle Helps Bridge the Art Education Gap with the Stick wit...
CPG - Non-Profit - Partnerships - Press Releases

ENGLEWOOD CLIFFS, N.J., Nov. 14, 2022 /PRNewswire/ -- Popsicle believes kids' imaginations are their greatest superpower and when you unleash imagination, amazing things can happen. After all, Popsi...

Faisal Hussain
November 14, 2022

Celebrate the Flavor of National Pickle Day with the Vlasic Pi...
CPG - Household - Partnerships - Press Releases

CHICAGO, Nov. 7, 2022 /PRNewswire/ -- Take your pickle obsession to new heights with a candle that looks and smells like a real jar of pickles. In celebration of National Pickle Day on November 14t...

Faisal Hussain
November 11, 2022

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