Girl Scouts and Hasbro’s MY LITTLE PONY Promote Friendsh...
CPG - Non-Profit - Partnerships - Press Releases - Streaming

NEW YORK, Sept. 21, 2021 /PRNewswire/ -- Girl Scouts of the USA (GSUSA) and Hasbro Inc. are joining forces to recognize the power of friendship and inclusivity. Together, the two brands develop...

Faisal Hussain
September 23, 2021

Barstool Sports Expands Into Food Delivery with Barstool Bites
CPG - Dining - Sports - Streaming

Barstool Sports has made its entrée into the world of food. The publisher is pushing into the CPG and food-delivery industries, as well as launching the “World Cup of women’s hockey,” the Bars...

Adweek
September 23, 2021

Pumpkin Spice Seltzers, Cereal and Ramen: The Fall Flavor is b...
Beverages - CPG - Dining - Fashion - Health & Beauty

Pumpkin spice lattes and donuts are all well and good, but does the arrival of fall mean everything has to be pumped up with pumpkin? Yes, apparently it does. How else to explain grocery store aisle...

USA Today
September 22, 2021

Spend Halloween at The Sweetest Place on Earth – Living ...
Attractions - CPG - Press Releases - Television

HERSHEY, Pa., September 22, 2021 /PRNewswire/ --The Sweetest Place on Earth, Hershey, Pa., is the star of the show this Halloween season, bringing extra sweet fun to families nationwide. Chocolate...

Faisal Hussain
September 22, 2021

Morphe Is Launching a Sour Patch Kids Collection That (Almost)...
CPG - Health & Beauty

Morphe is launching something sour . . . then sweet. Following the release of its Coca-Cola collection earlier this summer, the beloved beauty brand is dropping an all-new bright and fun-filled collec...

POPSUGAR
September 21, 2021

Crocs Taps Hidden Valley Ranch For a Zesty Collaboration &...
CPG - Fashion - Influencers

Hidden Valley Ranch is getting the shoe treatment, thanks to Crocs — plus, there’s an icy twist from Saweetie. The comfortable footwear brand has tapped the beloved condiment for a themed foam cl...

Footwear News
September 20, 2021

Mars to Reportedly Acquire PrettyLitter
CPG - Pets

Mars has reportedly agreed to acquire PrettyLitter, a direct-to-consumer brand of cat litter. Bloomberg reported that the company will pay “$500 million to $1 billion” for the company, citing peo...

Pet Product News
September 20, 2021

Full Sail IP Partners Buys Odwalla
Beverages - CPG - Press Releases

WESTPORT, Conn., Sept. 14, 2021 /PRNewswire/ -- Full Sail IP Partners, an acquiror of leading brands, has acquired the Odwalla brand from the Coca-Cola Company. Odwalla, the popular food and bever...

Faisal Hussain
September 16, 2021

Once Upon a Farm Launches A Million Meals Initiative in Partne...
CPG - Non-Profit - Partnerships - Press Releases

BERKELEY, Calif., Sept. 14, 2021 /PRNewswire/ -- Once Upon a Farm, a leading plant-based kid nutrition company, announced today its 'A Million Meals' initiative dedicated to help provide 1,000,000 ...

Faisal Hussain
September 15, 2021

Time to Rise™: Stacy’s® Pita Chips Partners With Hello Su...
CPG - Non-Profit - Partnerships - Press Releases

Stacy’s Pita Chips is continuing its commitment to helping female founders be found by partnering with Oscar winning actress and producer Reese Witherspoon and the media company she founded, Hello S...

Faisal Hussain
September 15, 2021

Go Nuts! The MR. PEANUT® Character Is Renting His Iconic NUTM...
Attractions - CPG - Press Releases - Travel

AUSTIN, Minn., Sept. 14, 2021 /PRNewswire/ -- As the MR. PEANUT® character settles into his new home at Hormel Foods in Minnesota, he is inviting fans to stay at his vacation home...

Faisal Hussain
September 14, 2021

San Francisco 49ers and Levi’s® Stadium Run New Menu Op...
CPG - Partnerships - Press Releases - Sports

BATTLE CREEK, Mich., Sept. 8, 2021 /PRNewswire/ -- San Francisco 49ers games at Levi's® Stadium this season will feature a new way for fans to tackle hunger as Incogmeato® and MorningStar Farms...

Faisal Hussain
September 14, 2021

Don’t Let This Love Go To Waste. Give New Life To Taco B...
CPG - Partnerships - Press Releases

IRVINE, Calif., Sept. 9, 2021 /PRNewswire/ -- Taco Bell is launching a nationwide pilot program with TerraCycle® to divert as many used sauce packets as possible away from landfills and give them n...

Faisal Hussain
September 14, 2021

Snyder’s of Hanover® and Captain Lawrence Brewing Co. P...
Beverages - CPG - Partnerships - Press Releases

HANOVER, Pa., Sept. 13, 2021 /PRNewswire/ -- To kick off Oktoberfest festivities, Snyder's of Hanover® and Captain Lawrence Brewing Company reunited to blend the iconic flavor of Snyder's o...

Faisal Hussain
September 13, 2021

Martha Stewart Kitchen Launches in Stores Nationwide
CPG - Retail

A new line of frozen foods from Martha Stewart Kitchen is now available in retail and grocery stores nationwide. This is Stewart's first-ever licensing agreement of this kind. Stewart and her culinar...

CSP Daily News
September 13, 2021

International Delight® Takes Its Iced Coffee to the Candy Sto...
Beverages - CPG - Press Releases

BROOMFIELD, Colo., Sept. 13, 2021 /PRNewswire/ -- Coffee and candy fans unite! International Delight® is delivering the ultimate coffee and confectionary collaboration with its new ready-to-drink...

Faisal Hussain
September 13, 2021

Top Chef’s Padma Lakshmi Partners with Imperfect Foods
CPG - Influencers

Until recently, like many Americans, Padma Lakshmi hadn’t heard of produce subscription startup Imperfect Foods and its mission to reduce food waste from farm to table. But today she becomes the cha...

Adweek
September 10, 2021

CA to Ban Recycling Mark on Non-Recyclable Products
CPG

The triangular “chasing arrows” recycling symbol is everywhere: On disposable cups. On shower curtains. On children’s toys. What a lot of shoppers might not know is that any product can display...

The New York Times
September 10, 2021

Oreo & Pokémon Release Limited Edition Cookies
CPG - Gaming - Television

Oreos are one of the best snacks on this planet. It is a fact that is not up for debate. What other cookie is good enough for its own indestructible vault? Those tasty chocolate cookies with creme fil...

Nerdist
September 9, 2021

Tyson Foods Unveils Hillshire Farm® SNACKED! to Meet Growing ...
CPG - Press Releases

SPRINGDALE, Ark., Sept. 9, 2021 /PRNewswire/ -- Tyson Foods (NYSE:TSN), one of the world's leading protein producers, is taking on the $1 billion kids refrigerated, pre-packaged snack category wit...

Faisal Hussain
September 9, 2021

Inside the Walmart, Target and CVS Reusable Bag Pilots
CPG - Retail

The pilots are a culmination of an open innovation challenge that selected nine startups to fund and bring through an accelerator program. Now, three solutions — GOATOTE’s kiosk to rent reusable b...

GreenBiz
September 9, 2021

Freshpet Launches Fresh Vegetarian Dog Food Brand Spring &...
CPG - Pets - Press Releases

SECAUCUS, N.J., Sept. 8, 2021 /PRNewswire/ -- Freshpet (FRPT) today announced the launch of its first-ever fresh, vegetarian dog food, Spring & Sprout. Developed by Freshpet's veterinarian nutr...

Faisal Hussain
September 9, 2021

Walmart, Meredith Corp. Pair Up to Provide Meal Solutions
CPG - Health & Beauty - Household

Making it that much easier for consumers to buy and prepare meals, leading grocer Walmart and venerable publisher Meredith Corp. are providing a bookend solution through a new collaboration. Using sho...

Progressive Grocer
September 9, 2021

Dungeons & Dragons and Nerds Candy Partner for the First ...
CPG - Gaming - Toys

One of the most iconic monsters in the fantasy tabletop roleplaying game Dungeons & Dragons is the mimic, a creature that looks like a treasure chest to lure (and ultimately attack) approaching ad...

Adweek
September 8, 2021

Hershey Tests Plant-Based Chocolate Bar
CPG

Hershey is trialing a plant-based chocolate bar in some markets. The new bar, called Hershey's Oat Made, comes in two varieties: Extra Creamy Almond and Sea Salt, and Classic Dark Chocolate. They will...

FoodDive
September 8, 2021

Impossible Foods Surpasses Animal Meat With Impossible Chicken...
CPG - Dining - Press Releases

REDWOOD CITY, Calif. – Today, Impossible Foods announced the launch of its newest product – Impossible Chicken Nuggets Made From Plants(opens in a new tab) – marking a major milestone in consu...

Faisal Hussain
September 7, 2021

Why Grocery Stores Get Jewish Holidays All Wrong
CPG - Retail

Did you hear the one about the grocery store that was selling ham (yes, actual ham) for Hanukkah? How about the supermarket that constructed a pyramid’s worth of matzo boxes just before Rosh Hashana...

Tablet Magazine
September 3, 2021

Magnum Ice Cream Announces Partnership with Esports Organizer ...
CPG - Esports

Esports tournament organiser BLAST Premier has announced a partnership with ice cream brand Magnum. The agreement will see Magnum promote its range of ice creams and the brand’s home delivery servi...

Esports Insider
September 2, 2021

Goldfish® Brings Back the Flavor and Style of the 90s with Ne...
CPG - Fashion - Partnerships - Press Releases

NORWALK, Conn., Sept. 2, 2021 /PRNewswire/ -- Leading snack brand, Goldfish® crackers, announced today its new limited-edition flavor hitting shelves this fall: Jalapeño Popper. The new flavor of...

Faisal Hussain
September 2, 2021

Pearl Milling Company’s New Ads Remind Customers it Used...
Branding - CPG

Pearl Milling Company unveiled a new ad campaign this week to remind pancake and syrup lovers that although the brand changed its name from Aunt Jemima earlier this year, it still tastes the same. Au...

CNN Business
September 1, 2021

Tide and the NFL Inspire Fans to Make a Positive Impact and #T...
CPG - Household - Sports

CINCINNATI--(BUSINESS WIRE)--Tide®, America’s #1 laundry detergent brand, announced today that it is joining forces with another iconic brand – the National Football League (NFL) – to motivate ...

Faisal Hussain
August 31, 2021

Pizza Hut Makes Big CPG Push Into Grocery
CPG - Dining

With the announcement of Pizza Hut’s new CEO, it looks like the brand may have ambitions to get into consumer-packaged goods (CPG). The restaurant’s parent company Yum Brands announced that Aaron ...

PYMNTS
August 30, 2021

Pop-Tarts Launches Limited-Edition Día de Muertos Box Inspire...
CPG - Press Releases

BATTLE CREEK, Mich., Aug. 30, 2021 /PRNewswire/ -- In celebration of Día de Muertos, also known as Day of the Dead, Pop-Tarts is releasing a limited-edition box, including nine all-new Printed-Fu...

Faisal Hussain
August 30, 2021

TWIX Shakers Seasoning Blend Launching In September 2021
CPG - Partnerships - Press Releases

PARSIPPANY, N.J., Aug. 30, 2021 /PRNewswire/ -- B&G Foods announced today the launch of TWIX® Shakers Seasoning Blend, the first official seasoning blend to boast the distinct taste of the i...

Faisal Hussain
August 30, 2021

Chobani Innovates Away from Plastic with Paper Cup
CPG - Press Releases

NEW BERLIN, N.Y., Aug. 26, 2021 /PRNewswire/ -- Chobani is taking an important step toward a more sustainable future, announcing today that we're launching a paper cup. Chobani's paper cup marks a ...

Mitch Litvak
August 27, 2021

Oscar Mayer and Lyft Team up to Give Fans Unexpected Rides in ...
Automotive - CPG - Just for Fun - Online - Partnerships

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--The Oscar Mayer Wienermobile has been an Airbnb, a setting for a marriage proposal, traveled to Alaska via barge and the reason for joy in all 50 states, b...

Faisal Hussain
August 25, 2021

Jelly Belly & Reebok Release Sneaker Collaboration
CPG - Fashion

Reebok has proven to be one of the industry’s most playful collaborators, and following on from its recent $2.5bn USD sale, the footwear giant is back with a sweet treat in the form of a Jelly Belly...

HypeBeast
August 25, 2021

The Cookie Butter Latte & Plant-Based Eats From Beyond Me...
Beverages - CPG - Partnerships - Press Releases - Retail

LOS ANGELES, Aug. 25, 2021 /PRNewswire/ -- The Coffee Bean & Tea Leaf® brand, one of the world's leading roasters and retailers of specialty coffee and tea, today launched its fall seaso...

Faisal Hussain
August 25, 2021

MTN DEW® Brings The Heat With New MTN DEW® FLAMIN’ HOT...
Beverages - CPG - Partnerships - Press Releases

PURCHASE, N.Y., Aug. 25, 2021 /PRNewswire/ -- MTN DEW meets FLAMIN' HOT. You heard that right. The 81-year-old beverage brand is no stranger to pushing flavor boundaries and FLAMIN' HOT' is no exce...

Faisal Hussain
August 25, 2021

Soccer Fans Can Now Eat Their Coffee Cups
Beverages - CPG - Sports

Starting this weekend with Man City’s first home game, and throughout the season, Etihad Stadium will be serving hot drinks in edible coffee cups. The receptacles are made of wafer and keep their fo...

Fast Company
August 24, 2021

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