A Hard Duo Like No Other: Sonic Hard Southern Sweet Tea &...
Beverages - CPG - Press Releases

OKLAHOMA CITY, July 1, 2022 /PRNewswire/ -- Innovations continue to roll out for the SONIC™ Hard Beverages product line via the introduction of two new offerings for fans to enjoy throughout the...

Faisal Hussain
July 1, 2022

Hot Dog Council, National Mustard Museum Team Up for ‘Sa...
CPG - Partnerships - Press Releases

WASHINGTON, June 30, 2022 /PRNewswire/ -- Name a better duo … we'll wait. The National Hot Dog and Sausage Council (NHDSC) and the National Mustard Museum joined forces this summer to create the ...

Faisal Hussain
July 1, 2022

Marshmello Is Dropping a Limited-Edition Coca-Cola Flavor That...
Beverages - CPG - Music

Spoiler alert: It's not marshmallow. The limited-edition Coca-Cola flavor drops July 11. Marshmello and Coca-Cola are gearing up to release the beverage giant’s first-ever flavor co-created by an a...

Billboard
June 30, 2022

Beyond Meat to Launch Plant-Based Steak, CEO Says
CPG

Beyond Meat will launch a plant-based sliced steak product most likely later this year, CEO Ethan Brown said at The Wall Street Journal’s Global Food Forum, the newspaper first reported. It will fir...

Food Dive
June 30, 2022

Petco and Clif Launch Retailer-Exclusive Plant-Based Jerky Lin...
CPG - Pets - Retail

Pet retailer Petco is expanding its portfolio of exclusive items with a major partnership with Clif Bar & Company. Clif Pet’s new Plant Based Jerky for dogs is now available exclusively at Petco...

StoreBrands
June 30, 2022

bubly sparkling water Debuts Its First-Ever Mocktail, bellini ...
Beverages - CPG - Partnerships - Press Releases - Travel

PURCHASE, N.Y., June 30, 2022 /PRNewswire/ -- Today, bubly™ sparkling water announces its first-ever limited-edition mocktail—bellini bliss bubly™. Featuring the delicious tropical flavors...

Faisal Hussain
June 30, 2022

Taco Bell Makes Big Moves! Introducing The Big Cheez-It Tostad...
CPG - Dining - Partnerships - Press Releases

Irvine, Calif. (June 28, 2022) - The masterminds of Taco Bell and Cheez-It have come together for the ultimate Test Kitchen test: the Big Cheez-It Tostada. Just like the iconic cracker, this inn...

Faisal Hussain
June 29, 2022

Old Spice and Arby’s Team up for High “Steaks” Collabora...
CPG - Dining - Health & Beauty - Press Releases

The Exclusive Partnership Features a Hilarious New Ad and a Limited-Edition Kit Featuring a Custom Roast Beef Sweat Suit and Old Spice Sweat Defense Dry Spray Now Available on Arbysshop.com Old Spice...

Sasha Villalobos
June 29, 2022

The Strangest ‘Stranger Things’ Things You Can Buy
CPG - Dining - Electronics - Fashion - Gaming

Stranger Things 4 Vol. 2 is almost upon us, and with that comes an onslaught of creative brand tie-ins and merch to celebrate. Since the release of Vol. 1 a number of brands have incorporated the Netf...

Gizmodo
June 29, 2022

HelloFresh Launches New Original Twitch Series: Unleash the Fe...
CPG - Partnerships - Press Releases - Streaming

NEW YORK--(BUSINESS WIRE)--HelloFresh, the world’s leading integrated food solutions group announced today the launch of a new original live competitive cooking series titled Unleash the Feast, pre...

Faisal Hussain
June 28, 2022

Alka-Seltzer Drops New Hangover-Relief Product with Help From ...
CPG - Household - Influencers

Alka-Seltzer is introducing Alka-Seltzer Hangover Relief with an assist from musician T-Pain, according to a news release. To promote the new product designed to alleviate hangovers, the artist remix...

Marketing Dive
June 28, 2022

Natural Phenomenon or Eight-Legged Ad? Pringles Logo Spotted S...
Branding - CPG - Press Releases

BATTLE CREEK, Mich., June 27, 2022 /PRNewswire/ -- One look at this incredible spider and it hits you – that spider looks JUST like the Pringles® logo. Once you see it, you can't unsee it – the s...

Nicholas Fox
June 27, 2022

Kraft Rebrands Macaroni and Cheese to Promote Comfort Food Pos...
CPG

Kraft unveiled streamlined branding for its macaroni and cheese to promote the concept of “positive comfort,” per a news release. The move includes a name change from Kraft Macaroni & Cheese ...

Marketing Dive
June 24, 2022

Brioche Pasquier Partners with Minions on Two On-Pack Promos
CPG - Theatrical

Brioche Pasquier has launched two new on-pack promotions in partnership with upcoming film Minions: The Rise of Gru. The promotions, which launches on 1 July alongside the film and runs until 30 Sept...

Better Retailing
June 24, 2022

Freshly and ASICS Join Forces to Release Limited-Edition Meal ...
CPG - Fashion - Online - Press Releases

NEW YORK, May 31, 2022 /PRNewswire/ -- Freshly, the leading prepared meal delivery service in the U.S., and ASICS, a leading designer and manufacturer of performance athletic footwear, apparel and ac...

Angelina Luspo
June 23, 2022

Mars Has Secretly Become Bigger Than Coca-Cola, and the Reason...
Beverages - CPG - Pets

In announcing that CEO Grant F. Reid is stepping down, the company also revealed that sales grew 50% to almost $45 billion in 2021, according to a statement. While total revenue can also include suppl...

Fortune
June 23, 2022

Brands Are Cashing in on Pickleball’s Rising Popularity
Attractions - CPG - Health & Beauty - Household - Influencers

Pickleball is turning out to be a smash hit and brands are looking to cash in. Footwear brand Skechers announced in April that it signed two top-ranked pickleball athletes, Tyson McGuffin and Catheri...

Modern Retail
June 23, 2022

Hostess Twinkies Is Launching Its Own ‘Cryptocurrency’
CPG - Retail

Hostess Twinkies is joining the cryptocurrency bandwagon. Inspired by all the buzz surrounding the various digital currencies out there, the snack cake brand has decided to launch its very own “cryp...

Geekspin
June 22, 2022

GNC and RealEats Expanding Nationally Following Successful For...
CPG - Dining - Health & Beauty - Partnerships - Press Releases

PITTSBURGH, June 21, 2022 /PRNewswire/ -- GNC is known as a destination to help consumers Live Well. Whether it's through protein and pre-workouts for fitness aficionados, multivitamins and Vita...

Faisal Hussain
June 22, 2022

Meet the “Frenchsicle”: a Refreshing Limited-Editi...
CPG - Partnerships - Press Releases

LONDON, ON, June 20, 2022 /CNW/ - This Wednesday, French's Ketchup will debut the "Frenchsicle," its new limited-edition ketchup-flavoured popsicle, to celebrate the first week of summer. Available ...

Faisal Hussain
June 22, 2022

Kellogg Company Announces Separation of Two Businesses as Bold...
Branding - CPG - Press Releases - Retail

BATTLE CREEK, Mich., June 21, 2022 /PRNewswire/ -- Kellogg Company (NYSE: K) today announced that its Board of Directors has approved a plan to separate its North American cereal and plant-based f...

Faisal Hussain
June 21, 2022

Mondelēz International to Acquire Clif Bar & Company, U....
CPG - Press Releases - Retail

CHICAGO, June 20, 2022 (GLOBE NEWSWIRE) -- Mondelēz International, Inc. (Nasdaq: MDLZ) today announced an agreement to acquire Clif Bar & Company, leading U.S. maker of nutritious energy bars wit...

Faisal Hussain
June 21, 2022

Snyder’s of Hanover Pretzels Brings Back “Seinfeld...
CPG - Press Releases

HANOVER, Pa., June 16, 2022 /PRNewswire/ -- The bold flavor of Snyder's of Hanover Pretzel Pieces challenges pretzel conventions. With flavored snacking driving pretzel category growth, Snyder's of Ha...

Nicholas Fox
June 17, 2022

Oreo’s New Neapolitan Cookies Have Three Creme Flavors i...
CPG

The ice cream-inspired cookies feature layers of vanilla, chocolate, and strawberry creme sandwiched between "waffle cone" wafers. Oreo cookies come in many flavors and varieties. Our 2019 ranking of...

Food and Wine
June 17, 2022

United Debuts New Plant-Based Menu Items from Impossible Foods
CPG - Partnerships - Press Releases - Travel

CHICAGO, June 15, 2022 /PRNewswire/ -- United Airlines is today adding two new Impossible Foods menu items on select flights and in certain airport lounges, as part of the carrier's new push to add ...

Faisal Hussain
June 16, 2022

Mars Introduces CO2COA: A Sustainability Inspired Animal-Free,...
CPG - Partnerships - Press Releases

CHICAGO, June 16, 2022 /PRNewswire/ -- Today, Mars, Incorporated, a world leader in confectionery, announced a new sustainability inspired chocolate experience, CO2COA™, is joining the family of sna...

Nicholas Fox
June 16, 2022

CASETiFY Brings the ‘Sailor Moon’ Universe to its ...
Classic Characters - CPG - Electronics - Online - Retail

Includes phone cases, Apple Watch bands, water bottles, and more. CASETiFY will be collaborating with the popular Japanese anime series, Pretty Guardian Sailor Moon, to bring the fantastical series t...

Hypebeast
June 16, 2022

Actor Zac Efron Joins Kodiak Cakes as Chief Brand Officer
CPG - Influencers

Whole grain baking mix and breakfast food company Kodiak Cakes, a subsidiary of investment firm L Catterton, has announced the appointment of actor and producer Zac Efron as the company’s first chie...

Food Business News
June 15, 2022

Axe and Fortnite to Launch the ‘Mistaverse’
CPG - Gaming - Health & Beauty

Male grooming brand Axe is hoping to catch the eye of the rapidly-growing gaming community with a new activation in Fortnite, the immensely popular online video game. The ‘Mistaverse,’ as the acti...

The Drum
June 15, 2022

The Everything Bagel Flavor You Love: Einstein Bros. Bagels &#...
Branding - CPG - Dining

LAKEWOOD, Colo., June 15, 2022 /PRNewswire/ -- Following a successful launch at club retail locations in late 2021, Einstein Bros.® Bagels is launching its popular Everything Bagel Seasoning in partn...

Nicholas Fox
June 15, 2022

L’Oréal’s Garnier Fructis Doubles Down on Esports with Te...
CPG - Esports - Gaming - Health & Beauty

L’Oréal brand Garnier Fructis has signed a partnership with Team Vitality, according to details shared by the global esports organization. The collaboration builds on a previous campaign and spans...

Marketing Dive
June 14, 2022

Brown-Forman and The Coca-Cola Company Announce Plans to Debut...
Beverages - CPG - Partnerships - Press Releases

LOUISVILLE, KY/ATLANTA, GA - June 13, 2022 - Brown-Forman Corporation (NYSE: BFA) (NYSE: BFB) and The Coca‑Cola Company (NYSE: KO) today announced a global relationship to debut the iconic Jack &a...

Faisal Hussain
June 13, 2022

New Cheez-It Puff’d Hits The Road This Summer With The &...
Attractions - CPG - Sports

BATTLE CREEK, Mich., June 13, 2022 /PRNewswire/ -- Summer just got more entertaining for the whole family with Cheez-It® introducing "Cheez-It® Puff'd™-A-Palooza": an eight-stop, 15-day mobile tou...

Nicholas Fox
June 13, 2022

Sour Patch Kids Taps Twitch Streamers for Flavor Competition
CPG - Esports - Gaming

Sour Patch Kids is returning to Twitch for a campaign that pairs the Mondelēz candy brand with four creators on the livestreaming platform, per details shared with Marketing Dive. Media agency Spark ...

Marketing Dive
June 13, 2022

Live From Times Square, It’s What Chocolate and Peanut B...
Attractions - CPG - Press Releases

NEW YORK, June 9, 2022 /PRNewswire/ -- What is better than a delicious Reese's Peanut Butter Cup? Nothing, of course! But now we're offering a customizable, one-pound Reese's Peanut Butter Cup!...

Faisal Hussain
June 10, 2022

Nails Inc. Launches New Cheese-Scented Nail Polish with Velvee...
CPG

If sweet cheese and your favorite yellow nail polish had a baby, it would pretty much look like Nails Inc.’s latest collaboration with Velveeta. If you thought Oscar Meyer’s bologna face mask was...

NY Post
June 9, 2022

New RXBAR A.M. Protein Bars Fuel Morning Routines with Simple ...
CPG - Press Releases

CHICAGO, June 7, 2022 /PRNewswire/ -- Today, RXBAR announced the launch of RXBAR A.M., a delicious new line of No B.S. protein bars to start the day. Powered with 10g protein and a few simple ingre...

Faisal Hussain
June 9, 2022

S’mores Season Is Here With A New Spin On This Classic T...
CPG - Music

HERSHEY, Pa., June 8, 2022 /PRNewswire/ -- Hershey's is teaming up with Pandora to create custom #SmoresLife mixtapes to listen to while making your favorite summer dessert – a s'more. #SmoresLi...

Nicholas Fox
June 8, 2022

Blue Apron Partners with Blue Cross, Planet Fitness on Wellnes...
CPG - Online - Retail

Blue Apron is working to promote a healthy lifestyle for its customers through two new strategic partnerships. The meal kit company’s Wellness360 initiatives will be bolstered by partners including ...

Progressive Grocer
June 7, 2022

Blue Apron Unlocks Access to New Customers with Meal Kits on W...
CPG - Partnerships - Press Releases - Retail

NEW YORK--(BUSINESS WIRE)--Blue Apron (NYSE: APRN) is launching a new offering on Walmart.com. Starting today, consumers can purchase a selection of meal kits without a subscription, from classic menu...

Faisal Hussain
June 6, 2022

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