Hostess Launches Cr!spy Minis
CPG

Crispy, crunchy and creamy textures collide in Hostess Cr!spy Minis, the latest innovation from Hostess Brands, Inc. Featuring two layers of creamy filling between crispy wafers, the bite-size snacks...

Baking Business
June 18, 2021

Dove’s Men+Care Initiative Supports Dads’ Mental W...
CPG - Household

According to new research, practicing a holistic care regime, that takes care of both physical and mental health, helps men hold more effective relationships. That was one of the findings of research ...

Adweek
June 18, 2021

Fred Segal: Opportunities for Retail Activations & Partne...
CPG - Electronics - Fashion - Health & Beauty - Influencers

Fred Segal has brought its "L.A. Cool" to brands for over 60 years, enabling partners to capture the optimism, inclusion and love that makes it a unique staple in the retail world. The brand's Road...

Faisal Hussain
June 17, 2021

Carnation & Kellogg’s Reveal Nutritional Drinks Bas...
Beverages - CPG

Carnation Breakfast Essentials®, a leading brand in nutritional drinks, has collaborated with some of our favorite cereal brands to introduce new flavors that look to punch up our quotient of healthy...

Foodbeast
June 17, 2021

SPACE JAM: A NEW LEGACY | Ferrara
CPG - Partnerships - Streaming - Theatrical

Warner Bros. Pictures teamed with Ferrara on a candy promotion celebrating the release of SPACE JAM: A NEW LEGACY. The partnership consisted of Ferrara launching several limited-edition candies pro...

Nestle Launches Vegan KitKat
CPG

KitKat V is certified vegan, and made from 100% sustainable cocoa sourced through the Nestlé Cocoa Plan in conjunction with the Rainforest Alliance. The milk in the original KitKat is replaced with a...

Nestle
June 15, 2021

Girl Scouts Have 15 Million Unsold Cookie Boxes
CPG - Non-Profit

The 109-year-old organization says the coronavirus — not thinner demand for Thin Mints — is the main culprit. As the pandemic wore into the spring selling season, many troops nixed their tradition...

USA Today
June 15, 2021

Chobani Leans into Demand for Healthier Foods with No-Sugar Yo...
CPG - Health & Beauty - Retail

The company said Chobani Zero Sugar, shipping to retailers this month, is the first nationally distributed product in the U.S. yogurt aisle that has no trace of sugar. Each serving has 60 calories, us...

FoodDive
June 14, 2021

Netflix Plans to Sell Toys, T-Shirts and Concert Tickets
Branding - CPG - Streaming

Netflix Inc. has sold more than 200 million people a subscription to its streaming service. We’re about to find out if it can sell them anything else. Just this week, the company announced a new on...

Bloomberg
June 14, 2021

11 Brand Campaigns That Blend Pride With Purpose
Beverages - Branding - CPG - Dining - Fashion

How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief. Pride Month has arrived, and brands are showing their support in full force. Many had to postpone or rework Pride campaig...

Industry Dive
June 14, 2021

Heinz, Burger King Reward Waze Users Driving at the Speed of K...
Automotive - CPG - Tech

Heinz is partnering with Burger King and navigation app Waze to dish out free ketchup and Impossible Whoppers to Canadians stuck in summer traffic who are driving at the same speed as its slow-pouring...

Marketing DIve
June 11, 2021

How Retailers & Brands Overcome ‘Green’ Skepticism?
Branding - CPG - Retail

A new survey finds U.S. consumers want to make more environmentally-friendly choices when shopping for apparel, but many are held back by a lack of availability and trustworthy information on what mak...

Retail Wire
June 11, 2021

Ferrara Teams with Space Jam: A New Legacy on All-Star Candy &...
CPG - Streaming - Theatrical

Company goes for a slam dunk with new limited-edition packaging from Trolli®, Keebler®, NERDS® and SweeTARTS® as the epic snack lineup to accompany the new film With a property this iconic, Ferra...

PR Newswire
June 9, 2021

Hattie B’s Partners with Flock Chicken Chips
CPG - Dining

Hattie B's and Flock Chicken first connected through Instagram during the heart of the COVID-19 pandemic and spent 6 months crafting the chips. "Hattie B's has built an iconic brand around the best f...

Fast Casual
June 9, 2021

Xbox Series X | Kellogg’s
CPG - Gaming - Partnerships

Kellogg's partnered with Xbox on an exciting 2021 Xbox sweepstakes promotion. The partnership consisted of Kellogg's working with Xbox on the sweepstakes which allowed Kellogg's customers to enter ...

Xbox | Kellogg's
June 9, 2021

Spirit Untamed | Jazz Apples
CPG - Partnerships - Retail - Theatrical

Universal Pictures partnered with JAZZ Apples on a promotion celebrating the release of DreamWorks Animation's SPIRIT UNTAMED.  The partnership consisted of JAZZ Apples working with Universal ...

General Mills & Marvel Release “Loki Charms” ...
CPG - Streaming

https://www.youtube.com/watch?v=THaM1RquBlU Loki, the god of mischief, will be a part of a perfectly balanced breakfast later this week with the launch of Loki Charms, a new cereal (in reality, a reb...

Polygon
June 7, 2021

HIPPEAS Launches Limited-Edition Minions Snacks
CPG - Press Releases - Theatrical

NEW YORK, May 26, 2021 /PRNewswire/ -- HIPPEAS®, Organic Chickpea Snacks, is spreading the Peas & Love with the launch of its Minions-themed snacks for the summer. The limited-edition packs o...

Angelina Luspo
June 7, 2021

Instacart to Offer ButcherBox Meats for Delivery
CPG - Online - Retail

Instacart, the nation’s largest online grocery delivery platform, has partnered with the ButcherBox brand of high-quality protein to make grass-fed beef and other meats more accessible to Americans ...

Supermarket News
June 7, 2021

How Toycos are Shifting to Reach New Demos
CPG - Toys

A lot can change in a year. This time 12 months ago, major events were moving online, and toymakers were adapting after global manufacturing and shipping procedures screeched to a halt. But perhaps no...

Kidscreen
June 4, 2021

Massive Harry Potter Store Opens in New York
CPG - Theatrical

Harry Potter New York opens today, June 3, in New York City’s Flatiron District. An immersive three-storey retail experience boasting the world’s largest collection of Harry Potter and Fantastic B...

Forbes
June 4, 2021

Space Jam: A New Legacy | Kraft
CPG - Partnerships - Streaming - Theatrical

Warner Bros. Pictures partnered with Kraft Mac & Cheese to celebrate the release of SPACE JAM: A NEW LEGACY.  The partnership consisted of Warner Bros. working with Kraft to launch Kraft M...

Colgate To Send Oral Care Experiment to International Space St...
CPG

THE WHAT? Colgate-Palmolive has announced plans to send to the first private sector oral care experiment to the International Space Station (ISS). The experiment is designed to learn more – in a mic...

Global Cosmetics News
June 2, 2021

Hard Seltzer’s Popularity Propels the Rise of Another Summer...
Beverages - CPG

Ready-to-drink cocktails is the fastest growing alcohol category, and beverage companies and industry experts are predicting even more growth. The segment is still relatively small, accounting for on...

CNBC
June 1, 2021

Rejoice! Costco In-Store Sampling is Back
CPG - Retail

Sampling, which will include prepared items once again, will return to stores in waves over the next few weeks and will incorporate safety precautions like plexiglass barriers and smaller batches. Foo...

GroceryDive
May 28, 2021

KitKat Extends Partnership with Riot Games Through 2023
CPG - Esports

Nestlé chocolate brand KitKat has extended its partnership with Riot Games’s League of Legends European Championship (LEC) and European Masters until 2023. Moreover, KitKat’s partnership with Ri...

Esports Insider
May 28, 2021

Back2School
CPG - Non-Profit - Opportunities - Retail

Boys & Girls Clubs of America launches its 2021 Back2School cause campaign July 12, and runs through September 6, 2021. This unique partnership initiative allows your Company the opportunity to al...

CVS Expands Private Labels for Lower Prices & Sustainabil...
CPG - Retail

CVS Pharmacy is capitalizing on the trend towards private label by adding more than 150 new products under its in-house brands, including Live Better by CVS Health and two new labels: Fair Trade-certi...

Adweek
May 28, 2021

Magic Spoon & TikTok Influencers Sway House Create Limite...
CPG - Influencers

Who wouldn’t want their faces on a cereal box? It’s a salient point made by Greg Sewitz, co-founder of nutritious cereal brand Magic Spoon. Of course, the influencers living in Sway House Los Ang...

Adweek
May 27, 2021

New Pepsi Campaign Claims It’s Better with Burgers than ...
Beverages - CPG - Dining

Pepsi wants people to know what they’re missing. In its latest ad campaign, tied to National Hamburger Day on May 28, the cola brand is broadcasting claims that it tastes better with burgers found ...

Adweek
May 26, 2021

Online Snack Sales Could Double by 2025
CPG - Retail

Snacks will be a staple for 84% of consumers during the summer, according to Frito-Lay’s latest U.S. Snack Index. As the pandemic winds down, more consumers will be purchasing snacks in person, the ...

Grocery Dive
May 26, 2021

Amazon, Chewy Dominate Pet Product E-Commerce
CPG - Online - Pets - Retail

By draw among those buying pet products online, the leaders are Amazon (59%) and Chewy (41%), followed by Walmart.com (33%) and then PetSmart.com and Petco.com. Measuring by dollar sales share rather ...

PRNewswire
May 26, 2021

Utz & Ferrara to Partner on New Sweet & Salty Snack ...
CPG - Press Releases

HANOVER, Pa.--(BUSINESS WIRE)--Utz Brands, Inc. is pleased to announce a partnership with Ferrara®, a related company of the Ferrero Group, to create new and exciting snack food variety packs. Respon...

Faisal Hussain
May 26, 2021

Kellogg Company’s Latest Collaboration with GLAAD Unwrap...
CPG - Non-Profit - Press Releases

BATTLE CREEK, Mich., May 20, 2021 /PRNewswire/ -- Limited-edition Together With Pride cereal hits shelves across the country today, marking the latest collaboration between Kellogg Company and GLAAD...

Faisal Hussain
May 21, 2021

What Live Sports on Amazon Means for Brands
CPG - Retail - Sports - Streaming - Television

On the surface, the new focus on sports might seem like an odd choice. Sports streaming rights are incredibly expensive — the NFL deal is costing Amazon about $1 billion a year — and while Amazon ...

Modern Retail
May 21, 2021

Takis Enter New Snack Categories with Products & Look
Branding - CPG - Press Releases

COPPELL, Texas, May 20, 2021 /PRNewswire/ -- Takis®, the iconic spicy rolled tortilla chip brand known for its intensely good flavor, today announced the brand is expanding its bold lineup into five ...

Faisal Hussain
May 21, 2021

Keebler & Ferrara Collaborate with Girl Scouts on New Con...
CPG - Non-Profit

Keebler, a brand within The Ferrero Group portfolio, has partnered with Girl Scouts of the USA to introduce the brand’s first-ever flavored fudge-dipped ice cream cone: Keebler Girl Scout Thin Mints...

Food Business News
May 21, 2021

Harness 70 Years & Over 17 Million Fans with a Peanuts Pa...
Branding - CPG - Non-Profit - Online - Opportunities

Peanuts is an iconic brand and entertainment house with a 70 year history of delivering successful partnerships and connecting with 17+ million fans. The brand's latest RoadShow On-Demand, availabl...

Faisal Hussain
May 21, 2021

Crayola RoadShow On-Demand Recap
Branding - CPG - Fashion - Health & Beauty - Household

The Crayola brand is more colorful than meets the eye! Over the years, promotions and licensing have expanded the iconic brand into categories that appeal to consumers of all ages. These partnerships ...

Andrew Gormley
May 21, 2021

Kellogg’s Debuts On-Campus Cereal Robot “Bowl Bot&...
CPG - Electronics - Tech

Kellogg’s Away From Home, a division of the CPG giant that works with foodservice operators, announced a joint pilot program with Chowbotics (now a division of DoorDash) that just debuted cereal dis...

The Spoon
May 21, 2021

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