Angie’s BOOMCHICKAPOP Creates First-Ever Popcorn-Cut Dia...
CPG - Fashion - Partnerships - Press Releases - Retail

CHICAGO, May 17, 2022 /PRNewswire/ -- With an estimated 2.5 million weddings projected in 2022*, this is slated to be the busiest wedding season yet. In anticipation and celebration, Angie's BOOMCHI...

Faisal Hussain
May 17, 2022

Coors Light Celebrates the Unofficial Start of Summer by Turni...
Attractions - Beverages - CPG - Fashion - Press Releases

CHICAGO--(BUSINESS WIRE)--This Summer, Coors Light will become the official beer of everything unofficial, and the brand is kicking off by signaling the start of jorts season. Because officially, the ...

Faisal Hussain
May 17, 2022

Shawn Mendes Is The Face Of Tommy Hilfiger’s “Play...
Fashion

Starring in its “Classics Reborn” campaign as part of Mendes and Tommy Hilfiger’s wider partnership, “Play It Forward.” Tommy Hilfiger is looking toward a bright and sustainable future, and...

Hypebeast
May 13, 2022

Casio G-Shock Introduces Limited-Edition Ga110 In Collaboratio...
Fashion - Press Releases

DOVER, N.J., May 13, 2022 /PRNewswire/ -- Today, Casio America, Inc. announces the release of the limited-edition GA110ALIFE21-8A, a collaboration with New York street and skate wear brand, ALIFE New ...

Nicholas Fox
May 13, 2022

Private Labels Are Flooding Retail
Fashion - Health & Beauty - Retail

While private label brands have been around for a long time, we now see growing interest in them. Many of the new labels are well designed, made with quality fabrics, and attractively priced. They sel...

Forbes
May 12, 2022

Pokemon Reveals Next Converse Collection
Classic Characters - Fashion - Gaming

Converse has released a new lineup of Pokémon-inspired high tops for its latest All Star collaboration. Each of the four colorways pay homage to some of the most iconic Pokémon characters to date. ...

HypeBeast
May 11, 2022

Floafers Explores Wacky World of Crayola Silly Scents with Kid...
CPG - Fashion - Partnerships - Press Releases

Holmdel, NJ –Floafers, maker of fashionable foam footwear, has partnered with creative expression icon Crayola for a line of kids’ fruit fragrant Crayola Silly Scents shoes. The Crayola Silly Sce...

Sasha Villalobos
May 10, 2022

Puma Pounces with Push for Women Amid Athletic Apparel & ...
Fashion - Retail

Demand for casual clothes, streetwear and athletic footwear may still be the hottest corner of the apparel universe but the sector’s top players are all struggling to find traction in a slippery and...

Pymnts
May 9, 2022

Inside Pacsun’s Omnichannel Metaverse Strategy
Fashion - Gaming - Online - Retail - Tech

While some brands are inching into the metaverse, others are going all in. Pacsun, the California-based clothing brand, falls in the latter category. Pacsun’s spring 2022 campaign focuses on escapi...

Glossy
May 5, 2022

JanSport x Stranger Things Unveil Limited-Edition Collection t...
Fashion - Household - Partnerships - Press Releases - Retail

DENVER, May 3, 2022 /PRNewswire/ -- As our favorite Hawkins, Indiana residents prepare to face their biggest, darkest battles yet in the "Upside Down" and high school, JanSport is announcing the l...

Faisal Hussain
May 3, 2022

Crocs Links With General Mills on Cereal-Inspired Shoe Collect...
Fashion

Crocs is serving up another collaborative collection. In partnership with General Mills, the footwear brand has officially launched its “Rise N’ Style” collection—a four-piece range that cele...

Complex
April 29, 2022

Panera Bread and T-Pain Gear Up for a Full Day of ‘Crave...
Dining - Fashion

As more brands continue to integrate with the fashion world, nothing is left unturned as Panera Bread reminds us of the endless creativity driving these unconventional moments of brand merchandising. ...

Ad Week
April 29, 2022

Walmart Fuses Fashion and Fitness With New Activewear and Swim...
Fashion - Press Releases - Retail

As we continue to establish Walmart as a destination for fashion, we remain laser focused on expanding Walmart’s assortment of quality, on-trend apparel and accessories at an incredible value. That ...

Faisal Hussain
April 29, 2022

The North Face and Online Ceramics Partner on New Collection f...
Fashion

A planetary celebration serves as a key source of inspiration for the new collection from the North Face and Online Ceramics. “We’ve always aimed to create apparel with positive messages that enc...

Complex
April 25, 2022

Ben Affleck, Matt Damon Reunite for Film About Nike’s Quest ...
Fashion - Sports - Theatrical

Ben Affleck can’t stop reuniting with his famous partners. The Oscar winner and co-screenwriter of “Good Will Hunting” is re-teaming with his Boston bestie Matt Damon on a new feature film from ...

Variety
April 21, 2022

Victoria’s Secret & Co. Launches Happy Nation, a Fully ...
Fashion - Online - Press Releases - Retail

REYNOLDSBURG, Ohio, April 19, 2022 (GLOBE NEWSWIRE) -- Victoria’s Secret & Co. (NYSE: VSCO) today announced the launch of Happy Nation, the company’s newest brand. Happy Nation is a fully digi...

Faisal Hussain
April 21, 2022

Lululemon Will Debut Monthly Memberships for Clothes, Events a...
Fashion - Online - Retail

Lululemon is launching a membership program — and it’s about more than workout clothes. The athletic apparel retailer will debut two tiers of memberships, one free and one paid, in a bid to build ...

CNBC
April 20, 2022

Michael Kors Enters the Children’s Wear Market
Fashion - Retail

Michael Kors is getting into the kids’ market for the first time. He will launch his first children’s line on Tuesday in partnership with French luxury group Children Worldwide Fashion. The colle...

WWD
April 19, 2022

Disney, Glossier, WWE, Sesame Street, Anheuser-Busch, Subaru, ...
Beverages - CPG - Fashion - Online - Partnerships

Over the last five years, our team at BARK has executed a range of partnerships that look a bit strange when you list them out together: The Grinch, WWE, Scooby Doo, Subaru, Univ. of Texas, Peanuts, A...

Faisal Hussain
April 15, 2022

Coachella is Coming to Fortnite
Fashion - Gaming - Music - Streaming

Fortnite is adding Coachella to its long, long (long) list of in-game collaborations. The annual music festival announced today that it’s partnering with developer Epic Games to release Coachella-th...

The Verge
April 14, 2022

M&M’s and adidas Collab on Limited Edition Sneakers
CPG - Fashion

adidas Originals has had lots of fun with its Forum silhouette, welcoming collaborations with the likes of South Park, Jeremy Scott, and Bad Bunny, who each added their own wild take on the classic ba...

HypeBeast
April 13, 2022

Baskin-Robbins Aims to Inspire Everyone to “Seize the Yay”...
Branding - CPG - Fashion - Press Releases - Retail

CANTON, Mass.--(BUSINESS WIRE)--Made your bed? That’s a reason to celebrate. Put on pants with actual buttons? There’s another! Legendary ice cream brand, Baskin-Robbins is celebrating the happine...

Faisal Hussain
April 12, 2022

Billie Eilish Partners With Nike For Earth-Friendly Air Force ...
Fashion - Music

Collaborations with music artists have played a significant role in Nike‘s strategy to cater to the public, and a pop superstar who is slowly building up her footwear catalog is Billie Eilish. http...

Hypebeast
April 11, 2022

adidas Brings the Metaverse To Lollapalooza 2022 in São Paulo
Fashion - Music - Tech

The highly anticipated music festival Lollapalooza returns to São Paulo, Brazil, in 2022, with adidas as the official sponsor and partner, marking the first festival in Brazilian territory since 2020...

Hypebeast
April 11, 2022

adidas Insider Access Program Hosts Golden Ticket Treasure Hun...
Fashion - Sports

To celebrate adidas’ Members Week, the sportswear brand brings its CONFIRMED platform to real life for the first time as it hosts five golden ticket treasure hunts. Taking place across five major c...

HYPEBEAST
April 8, 2022

Fashion is One of the Most Interesting Categories on TikTok
Fashion - Influencers - Online

TikTok is undoubtedly one of the biggest social media platforms in the world right now. It’s understandable why you may want to join in on the fun if you haven’t yet. But with the number of TikTok...

COMPLEX
April 8, 2022

Skater Brian Anderson Collabs With Polariod For Nike SB Dunk L...
Fashion

The latest SB project Anderson is connected to is its Dunk Low collaboration with Polaroid, which was released on April 5 through select skate shops, and hits the Nike SNKRS app on April 12 for $120. ...

Complex
April 8, 2022

LAFC and Pepsi Launch ‘Scarves Up for Good’ Commun...
Beverages - CPG - Fashion - Non-Profit - Partnerships

LOS ANGELES, April 6, 2022 /PRNewswire/ -- The Los Angeles Football Club (LAFC) and PepsiCo Beverages North America today officially launched the 'Scarves Up For Good' community giveback program wi...

Faisal Hussain
April 7, 2022

Calvin Klein, Vans Authentic, and Palace Collab for “CALVANS...
Fashion

Following the unveiling of a second “CK1 Palace” lookbook, Vans now offers a closer look at the forthcoming Palace x Calvin Klein x Vans Authentic “Calvans” skate shoes. The classic Vans Auth...

HYPEBEAST
April 7, 2022

10 Stylish Pieces to Shop From the Disney x Coach Collab
Branding - Fashion

Disney teamed up with Coach for an iconic collection of bags and fun accessories. Featuring pieces with the iconic Coach-monogram print, the collection has graphics and icons depicting Mickey Mouse, M...

Popsugar
April 5, 2022

Primark Launches Barbie Themed Beauty Collection and Shoppers ...
Fashion - Retail - Toys

When it comes to collections inspired by some of our childhood icons, Primark seems to be gift that just keeps on giving. And it looks like the budget high-street fashion chain has another winner on ...

Daily Record
April 5, 2022

Ahead Of Masters, Adidas Golf Pairs With A Georgia Staple: Waf...
Dining - Fashion - Sports

Adidas Golf has long been creative with its limited-edition golf shoe tie-ins. And with the eyes of the golf world shifting to Augusta, Georgia, this week for the annual Masters Tournament, what bette...

Forbes
April 5, 2022

Brazilian Fashion Brand Farm Rio Launches First Footwear Colle...
Fashion - Retail

Farm Rio is adding footwear to its mix. The fashion brand, originally founded by Katia Barros and Marcello Bastos in 1997 as a small booth at a marketplace in Rio, has grown into a household name in ...

Footwear News
April 5, 2022

Jordan Brand Launches Inaugural Global Women’s Collectiv...
Fashion

Jordan Brand continues to solidify its legacy and commitment to women in its inaugural global Women’s Collective. The brand is launching its first women-focused program, recruiting a group of 33 fe...

HYPEBEAST
March 29, 2022

Nike Asked Kids to Build a Virtual World Devoted to Air Max
Fashion - Gaming - Online - Tech

Nike’s Air Max sneaker has gained a cult following among Millennials since its debut in 1987 but, 34 years later, the brand faces a challenge: how do you make the shoe relevant to a younger generati...

Adweek
March 28, 2022

New Balance and London-Based Label Aries Announce New Capsule
Fashion

London-based label Aries has continued its running collaboration with New Balance, partnering with the label to release a new running collection. The capsule features a selection of athletic gear, new...

HYPEBEAST
March 28, 2022

Paco Rabanne Announces New Fund Dedicated to Support New Music...
Fashion - Music

THE WHAT? Puig’s Paco Rabanne has teamed up with Impero and NTS to launch a campaign designed to promote the fragrance house’s fund to support new independent musicians. THE DETAILS A Million Way...

Global Cosmetics News
March 28, 2022

Nike and Vanessa Bryant Partner to Honor the Legacy of Kobe B...
Fashion - Sports

Nike and Vanessa Bryant, the wife of the late NBA icon Kobe Bryant, have entered into a partnership. The athletic giant announced late today that a new chapter of collaborating with the Bryant family...

Footwear News
March 25, 2022

Lululemon Launches Tennis Collection
Fashion - Retail - Sports

Lululemon is gearing up for its latest match. The athletic apparel, accessories and footwear brand will soon enter the tennis game with a new men’s and women’s tennis collection. The collection, ...

WWD
March 24, 2022

Gabrielle Union Launches New Footwear Collection with New York...
Fashion - Streaming

Gabrielle Union is building on her relationship with New York & Company. The “Cheaper by the Dozen” actress is launching a new footwear collection with the brand on Thursday. For her first sh...

Footwear News
March 24, 2022

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