McDonald’s Rides BTS Wave with 2 New Merch Collections
Dining - Fashion

McDonald's collaboration with Korean band BTS has been a huge success. In response, McDonald's announced two new collections: The Saucy Collection, featuring drawings from BTS members, and The Melting...

Business Insider
June 18, 2021

Look into Reebok’s Refreshed Brand Creative Direction
Branding - Fashion - Retail

Reebok, over the years, has struggled to form a firm brand identity, as Adidas pivoted the one-time sports generalist to focus more on the fitness community. As it looks toward a sale by Adidas, Reebo...

RetailDive
June 18, 2021

Pharrell & Chanel Launch Mentorship Program for Black �...
Fashion - Music

THE WHAT? Pharrell Williams has teamed up with fashion house Chanel via his equity-focused initiative Black Ambition to launch a two-part mentorship program for Black and Latinx entrepreneurs. THE DE...

Global Cosmetics News
June 18, 2021

Behind Victoria’s Secret’s Extreme Brand Turnaroun...
Fashion - Health & Beauty - Retail

The Victoria’s Secret Angels, those avatars of Barbie bodies and playboy reverie, are gone. Their wings, fluttery confections of rhinestones and feathers that could weigh almost 30 pounds, are gathe...

The New York Times
June 17, 2021

Dunkin’, Sonic, & Vera Wang Want Your Summer to be Extr...
Beverages - Dining - Fashion

Dunkin’ is offering up a fun sensory experience on your tongue with Popping Bubbles, the chain’s new strawberry bubbles. This is not the chain’s first Pop Rocks-ish offering. In 2018, there was...

Fast Company
June 17, 2021

Fred Segal: Opportunities for Retail Activations & Partne...
CPG - Electronics - Fashion - Health & Beauty - Influencers

Fred Segal has brought its "L.A. Cool" to brands for over 60 years, enabling partners to capture the optimism, inclusion and love that makes it a unique staple in the retail world. The brand's Road...

Faisal Hussain
June 17, 2021

Puma & White Castle Collab for Restaurant’s 100th B...
Dining - Fashion

Puma’s latest collab may leave you feeling hungry. The sportswear brand has joined forces with White Castle — home of the famous Original Slider — to celebrate a major milestone: the restaurant...

Footwear News
June 16, 2021

Best Buy Enters Outdoor Market; Adds Grills, Ovens, Heaters, E...
Electronics - Fashion - Retail

Best Buy is betting on Americans continuing to invest in their homes — and that includes their backyards — and gearing up for trips now that restrictions have been mostly lifted. The chain said o...

StarTribune
June 16, 2021

Discovery Lands Multiple Licensing Deals for Shark Week
Fashion - Streaming - Television - Toys

As Shark Week lurks around the corner, merchandising partners are looking to take a big bite of this Discovery program’s hype with releases of apparel, accessories, toys, food, and more. Veteran pa...

The Toy Book
June 16, 2021

Adidas Adds Leak-Proof Activewear to Help Those Who Menstruate
Fashion - Retail

Today, we are unveiling our latest product innovation designed to keep more menstruators in sport: the new TechFit Period Proof tights, featuring an absorbent layer to help protect against leaks when ...

Adidas
June 16, 2021

Lego & Adidas’ New Collection Includes a Buildable ...
Fashion - Toys

Lego and Adidas have another collaboration on the way, which includes two new versions of the classic Superstar shoe. For the latest project, the popular toy company reimagined the shell-toe silhouet...

Footwear News
June 16, 2021

Neiman Marcus, Nordstrom, and Saks Invest in Digital Expansion
Fashion - Retail

In the retail battle for digital growth and reimagination, department stores are turning up the volume. New investments in digital expansion by Neiman Marcus, Nordstrom and Saks show that large forma...

Footwear News
June 16, 2021

Hudson’s Bay Partners with Forever 21
Fashion - Retail

Forever 21 is popping up in an unexpected place — department stores in Canada. Hudson's Bay announced a partnership with Forever 21, where the fast-fashion retailer will have full-line collections a...

RetailDive
June 14, 2021

Macy’s, JCPenney, and Other Retailers Partner with Resal...
Fashion - Tech

Over the past couple of years, resale has continued to make gains — propelled by millennial and Gen Z shoppers who not only increasingly use digital platforms but also have become more cognizant of ...

Footwear News
June 14, 2021

11 Brand Campaigns That Blend Pride With Purpose
Beverages - Branding - CPG - Dining - Fashion

How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief. Pride Month has arrived, and brands are showing their support in full force. Many had to postpone or rework Pride campaig...

Industry Dive
June 14, 2021

Reebok & Hasbro Collab on Power Rangers Sneakers
Fashion - Television

After announcing its forthcoming collection with Hasbro, Reebok has another sneaker collaboration dropping soon. Next up for the athletic company is a new multi-shoe capsule designed in collab with t...

Footwear News
June 11, 2021

Aldo, Nordstrom, and More Discuss the Livestreaming Shopping B...
Fashion - Streaming

Last month, Aldo tested its first live shopping experience in North America, and the results were surprising. For its first event, the retailer tapped celebrity stylist Mimi Cuttrell and TikTok star ...


June 10, 2021

Facebook & Instagram Launch Influencer Affiliate Tool for...
Fashion - Health & Beauty - Influencers - Online - Retail

Creators have always used Instagram to share products they love, and people trust their favorite accounts for inspiration and new products. Today, select creators can tag products from the brands they...

Facebook
June 10, 2021

2K Games & Puma Release NBA 2K21 Collection
Fashion - Gaming

Puma has teamed up with video game company 2K for a collection that includes the Court Rider. The Puma Court Rider 2K is dressed in vibrant hues, including pink, teal, yellow and blue, with white and...


June 10, 2021

Diplo & Crocs Release Psychedelic New Collaboration
Fashion - Music

Take a walk on the weird side with Diplo! That's the concept behind his fun new collaboration with Crocs, which dropped on Tuesday (June 8). The first-of-its-kind, two-style release features an itera...

Billboard
June 9, 2021

Footlocker & Fila Celebrate ‘In the Heights’ ...
Fashion - Streaming - Theatrical

You can take Washington Heights with you wherever you go, thanks to Foot Locker and Fila. To celebrate the release of the Warner Bros. film “In the Heights,” a musical about the vibrancy of the N...

Footwear News
June 9, 2021

New ‘Space Jam’ Themed Pop-Up Opens at Bloomingdal...
Attractions - Fashion - Retail - Streaming - Tech

Entitled "It's Game Time," the Carousel pop-up features items that basketball court-inspired fashion for all ages to playful outdoor entertaining finds and more. The pop-up will be open within the sto...

amNY
June 8, 2021

Nike & Converse Debut ‘Space Jam: A New Legacy̵...
Fashion - Streaming - Theatrical

Nike and Converse have officially paired up with the upcoming feature film starring Nike athlete LeBron James and the whole Looney Tunes cast. Ahead of the movie’s release on July 16, the two brands...

Footwear News
June 8, 2021

Moana | Dooney and Bourke
Fashion - Partnerships - Retail - Streaming - Theatrical

Walt Disney Studios partnered with fashion accessory  brand Dooney and Bourke to celebrate the beloved Disney film, MOANA. The partnership consisted of Disney collaborating with Dooney an...

Fossil to Launch New Android-Powered Smartwatch
Fashion - Retail - Tech

The upcoming wave of Android-compatible watches will be entirely new, with new chips focused on faster performance and better battery life. These watches will also offer LTE cellular options globally,...

CNET
June 7, 2021

Billy Porter & Jimmy Choo Partner on Unisex Heel Collecti...
Fashion - Influencers

In celebration of Pride Month, Billy Porter and Jimmy Choo just announced a capsule collection of boots, pumps, loafers and bags that celebrate the actor’s distinctive flair for fashion and drama ...

Footwear News
June 7, 2021

Reebok & Hasbro Release New Nerf Sneaker Collection
Fashion - Toys

Reebok and Hasbro are at it again. The heritage athletic brand and the toy company are joining forces for the second time to bring out your inner child with the release of a four sneaker collection m...

Footwear News
June 4, 2021

CRUELLA | Louis Vuitton
Brand News - Fashion - Partnerships - Streaming - Theatrical

Walt Disney Studios partnered with iconic fashion brand Louis Vuitton on a promotion surrounding the release of CRUELLA. The partnership consisted of Walt Disney Studios collaborating with Louis Vu...

Miller Lite | New Balance
Beverages - Fashion - Partnerships

Miller Lite teamed with New Balance on a Father's Day promotion that created a "shoe koozie." The partnership consisted of Miller Lite collaborating with New Balance to develop the "Shoezie" which ...

Lady Gaga & Versace Release ‘Born This Way’ P...
Fashion - Music

Lady Gaga has teamed up with Versace for a colorful capsule collection celebrating Pride Month as well as the 10th anniversary of her landmark Born This Way album. A portion of the sales from the coll...

Billboard
June 3, 2021

Etsy to Buy Apparel Resale Site Depop for $1.6B
Fashion - Retail

This deal allows the company to grow without sacrificing its reputation as a marketplace that caters to consumers on the lookout for special, well-made or vintage items. It also allows Etsy to jump i...

RetailDive
June 2, 2021

Rent the Runway Enters $33 Billion Fashion Resale Market
Fashion - Retail

Customers will soon be able to buy used designer clothes from the business in addition to renting them. No membership will be required, as Rent the Runway looks to broaden its reach and give shoppers ...

CNBC
June 2, 2021

Nike Stands With Naomi Osaka After French Open Exit
Fashion - Sports

On Monday, tennis star and Nike athlete Naomi Osaka pulled out of the 2021 French Open citing mental health reasons. The move comes after she announced last week her decision not to speak to media dur...

Footwear News
June 2, 2021

Balenciaga Releases Sony Playstation 5 Collab
Fashion - Gaming

Luxury fashion company Balenciaga has released a new line of PlayStation branded clothing, with each item costing in excess of $100 more than a PlayStation 5 console. The new line, created in collabo...

IGN
June 2, 2021

Papa John’s Launches International Streetwear Campaign
Dining - Fashion

Here’s a campaign that can legitimately be described as a little bit cheesy, as pizza firm Papa John’s taps into street culture, mixing street wear with its delivery driver uniforms. The clothing ...

Adweek
June 1, 2021

The Gap is Back… Sales Top Pre-Pandemic Levels
Fashion - Retail

Gap’s fiscal first-quarter sales surpassed pre-pandemic levels. Shoppers turned to Old Navy and Athleta to refresh their wardrobes for summer, the company said. Gap’s namesake banner in North Amer...

CNBC
June 1, 2021

Cruella | Tom Davies
Fashion - Partnerships - Theatrical

Walt Disney Studios teamed with Tom Davies Bespoke Eyewear on a partnership celebrating the release of CRUELLA. Disney collaborated with Tom Davies to create over 100 pairs of glasses that were fea...

KYX World Launches Sneaker Subscription Service for Limited-Re...
Fashion - Tech

Missing out on ultra-limited, high-heat sneaker releases is deflating. However, sneakerheads now have another way to obtain the coveted kicks in the marketplace. Today marks the launch of Kyx World, ...

Footwear
June 1, 2021

DSW Teams with Jojo Fletcher for New Spring Collection
Fashion - Influencers - Retail

Jojo Fletcher is all about comfort. “The Bachelor” star has teamed up with DSW to curate a collection of spring-ready styles — which are available now at DSW.com — that will give your wardrob...

Footwear News
May 28, 2021

Dr. Seuss Partners with Build-A-Bear, Hallmark, Others for ...
Fashion - Retail - Tech - Toys

Partnerships have been forged with Build-A-Bear Workshop, Random House Children’s Books, Hallmark, Amazon, Skechers, Oriental Trading Co., Tervis, MantraBand, and BioWorld. Since its publication in ...

The Toy Book
May 28, 2021

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