Hilton and Peloton Team Up to Enhance the Travel Wellness Expe...
Health & Beauty - Partnerships - Press Releases - Travel

MCLEAN, Va. & NEW YORK--(BUSINESS WIRE)--Today, Hilton (NYSE: HLT) and Peloton Interactive, Inc. (Nasdaq: PTON) announced an industry-first partnership, making Hilton the first hospitality brand t...

Faisal Hussain
October 3, 2022

TikTok to Partner with TalkShopLive for U.S. Live Shopping
Fashion - Health & Beauty - Online - Retail - Tech

TikTok is due to enter a partnership with Los Angeles-based TalkShopLive to launch its live shopping platform in North America by outsourcing its operation, the Financial Times reported on Saturday ci...

Reuters
October 3, 2022

Peloton and Dick’s Sporting Goods Partner to Offer Pelot...
Health & Beauty - Partnerships - Press Releases - Retail - Sports

NEW YORK and PITTSBURGH, Sept. 29, 2022 /PRNewswire/ -- Peloton Interactive, Inc. (NASDAQ: PTON) and DICK'S Sporting Goods ( NYSE: DKS) today announced a new partnership in which DICK'S will s...

Faisal Hussain
September 29, 2022

Sephora Launches $49 Annual Same-Day Delivery Subscription
Health & Beauty - Retail

Sephora is betting that beauty emergencies will drive interest in a same-day delivery membership for its shoppers. Dubbed “Sephora Same-Day Unlimited,” shoppers can pay $49 per year for delivery o...

RetailDive
September 28, 2022

Walmart Jumps Into Roblox With Launch of Walmart Land and Walm...
CPG - Fashion - Gaming - Health & Beauty - Online

Roblox community members can check out the Walmart ‘isles’ to collect verch, catch top music artists and unlock exclusive interactive content Hold onto your headsets! Today, Walmart is announcing...

Sasha Villalobos
September 27, 2022

Stop & Shop Donates 100,000 Diapers During National Diape...
CPG - Health & Beauty - Non-Profit - Partnerships - Press Releases

QUINCY, Mass., Sept. 26, 2022 (GLOBE NEWSWIRE) -- Stop & Shop today announced a donation of 100,000 diapers to diaper banks across its five-state footprint in honor of National Diaper Need Awarene...

Faisal Hussain
September 27, 2022

QVC+ and HSN+ Streaming Experience Launches on Samsung Smart T...
Health & Beauty - Household - Online - Press Releases - Retail

WEST CHESTER, Pa., Sept. 20, 2022 /PRNewswire/ -- QVC® and HSN®, world leaders in multiplatform video commerce ("vCommerce"), have launched their interactive streaming shopping service on Samsung Sm...

Faisal Hussain
September 20, 2022

JCPenney Expands JCPenney Beauty Presence with Nationwide In-S...
Health & Beauty - Press Releases - Retail

LEWISVILLE, Texas--(BUSINESS WIRE)--Today, JCPenney announced its plans to debut JCPenney Beauty in its stores nationwide, following the initial introduction of the retailer-owned beauty experience in...

Faisal Hussain
September 20, 2022

Hally Hair and HOCUS POCUS 2 Conjure Up Bewitching Hair Shine ...
CPG - Health & Beauty - Streaming

Hally Hair is collaborating with Disney on a spookily themed hair set celebrating “Hocus Pocus 2.” Inspired by the forthcoming Halloween season comedy, The Bewitching Shine Fluffy G set includes ...

WWD
September 15, 2022

Perfect Corp. and Colgate Partner for an AR-Powered Teeth Whit...
Health & Beauty - Online - Partnerships - Press Releases - Retail

New York, NY, September 8, 2022 - Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, partners with Colgate for the launch...

Faisal Hussain
September 9, 2022

Maybelline Partners with Zynga for Playable Ad Integration
Gaming - Health & Beauty

Maybelline partnered with video game developer Zynga to launch an in-game playable ad. esigned by Zynga’s in-house gaming studio, Studio E, “Maybelline Mascara Merge” involves merging three icon...

RetailDive
September 7, 2022

UnitedHealthcare and Sesame Workshop Celebrate Grandparents Da...
Health & Beauty - Partnerships - Press Releases

MINNETONKA, Minn.--(BUSINESS WIRE)--UnitedHealthcare and Sesame Workshop, the nonprofit educational organization behind Sesame Street, are celebrating National Grandparents Day on Sept. 11 with a new...

Faisal Hussain
September 6, 2022

GNC Fuels More Gamers with Debut of Exclusive Products from G ...
Beverages - Branding - CPG - Esports - Gaming

Addition of G FUEL brand and eight new products – including ready to drink and powders – keeps you in the game If you're a gamer, and a GNC shopper, there are eight new products from G FUEL to ch...

Sasha Villalobos
September 2, 2022

Urban Decay Channels Their Inner She-Hulk With This New Collec...
Health & Beauty - Retail - Streaming

She-Hulk has arrived on Disney Plus and with it, plenty of appreciation for Bruce Banner’s cousin. And now Urban Decay is channeling their own, inner She-Hulk. When it comes to next-level quality a...

Fansided
August 23, 2022

Amazon Testing TikTok-Style Feed on its App
Fashion - Health & Beauty - Online - Retail

Amazon appears to be getting the TikTok bug, joining other companies seeking to hold consumers’ attention by introducing replicas of the popular social platform. The e-commerce giant has been testi...

Seattle Times
August 19, 2022

Plant Based Restaurant Concept Hart House From Comedian Kevin ...
Dining - Health & Beauty - Influencers - Retail

Hart House already has several locations in the pipeline as it attempts to create a plant-based alternative to traditional quick-serve staples The plant-based restaurant wars are getting a major new ...

Nation's Restaurant News
August 17, 2022

Orangetheory Fitness Welcomes Fall with Its First-Ever PSL Off...
Branding - Dining - Health & Beauty - Press Releases - Sports

The leading fitness brand (pumpkin) spices things up to motivate fall fanatics with new workout to usher in the season Everyone knows that fall can't begin until you've had your first Pumpkin Spice L...

Sasha Villalobos
August 10, 2022

Abercrombie & Fitch Launches New Getaway-Inspired Store D...
Fashion - Health & Beauty - Press Releases - Retail

NEW ALBANY, Ohio, Aug. 08, 2022 (GLOBE NEWSWIRE) -- Abercrombie & Fitch, a division of Abercrombie & Fitch Co. (NYSE: ANF), is excited to announce a refreshing new store experience inspired by...


August 9, 2022

Boys & Girls Clubs of America Team Up with Retailers and ...
Automotive - Dining - Fashion - Finance - Health & Beauty

ATLANTA, July 14, 2022 /PRNewswire/ -- Today, as the organization prepares kids and teens for the best school year yet, Boys & Girls Clubs of America, alongside over 20 trusted partners,...

Faisal Hussain
July 29, 2022

Applebee’s Spices up Date Night with Lip Gloss, ‘Datea...
CPG - Dining - Health & Beauty

Applebee’s has partnered with makeup and skincare brand Winky Lux to launch Saucy Gloss, a collection of wing sauce-inspired lip glosses. The campaign is timed to National Wing Day and National Lips...

Marketing Dive
July 29, 2022

Selena Gomez’s Rare Beauty Launches ONLY MURDERS IN THE BUIL...
CPG - Health & Beauty - Influencers - Online - Retail

Get Mabel Mora’s look from the Hulu hit with this exclusive Rare Beauty collab. Only Murders in the Building recently returned for its second season on Hulu, with even more drama, mystery and intri...

Rolling Stone
July 28, 2022

Getaway and Walmart Announce New General Stores at Getaway Out...
Health & Beauty - Household - Partnerships - Press Releases - Retail

BROOKLYN, N.Y. and BENTONVILLE, Ark., July 28, 2022 /PRNewswire/ -- Today Walmart (NYSE: WMT) and Getaway, a health and wellness hospitality company on a mission to make space in the world for fr...

Faisal Hussain
July 28, 2022

Thompson Hotels Announces New Collaboration with CorePower Yog...
Health & Beauty - Partnerships - Press Releases - Travel

CHICAGO--(BUSINESS WIRE)--Today, Hyatt launches a new collaboration between Thompson Hotels and the nation’s largest yoga studio brand, CorePower Yoga, to offer a series of not-your-average rooft...

Faisal Hussain
July 27, 2022

SoulCycle Exchanges Used Peloton Bikes for In-Person Classes
Health & Beauty - Household - Sports

Workout studio SoulCycle is offering to exchange used Peloton bikes for 47 free, in-studio classes as part of its new Souls Reunited program, per details shared with Marketing Dive. The limited-time ...

Marketing Dive
July 27, 2022

Maybelline Pairs with Time Out to Encourage IRL Dating
CPG - Health & Beauty - Online

Maybelline New York has partnered with media company Time Out on a campaign, “Dating IRL,” that seeks to encourage real life dating, according to a press release. The campaign will run from July t...

Marketing Dive
July 26, 2022

GNC Powers Up Summer Sweat Sessions With New Bucked Up Iced Te...
Beverages - Health & Beauty - Press Releases

PITTSBURGH, July 25, 2022 /PRNewswire/ -- There's nothing quite like a thirst-quenching glass of iced tea or lemonade to make it through a hot summer day. Originally created with simple ingredients, s...

Nicholas Fox
July 25, 2022

Usain Bolt Partners with Move-to-Earn Platform Step App to Lau...
Gaming - Health & Beauty - Influencers - Online - Press Releases

The World Record Breaking Athlete Joins the Team as the FitFi Brand Launches its Test Net for Private Beta Users, Official App Launch to Follow in Summer of 2022. Today, Step App, the FitFi platform ...

Sasha Villalobos
July 21, 2022

From Pizza Earrings to Tie-Dyed Scrunchies: Inside Claire’s ...
Fashion - Health & Beauty - Retail

Over the past 50 years, Claire’s has steadily grown to become a global mega-brand. It now has 2,500 stores in 17 countries across North America and Europe, and partnerships with dozens of retailers ...

Fast Company
July 20, 2022

Klarna Unveils US Retail Pop-Up Shop “Klarna Oasis”...
Fashion - Finance - Health & Beauty - Partnerships - Press Releases

NEW YORK, July 18, 2022 /PRNewswire/ -- Klarna, a leading global retail bank, payments, and shopping service, today announced the opening of its US retail pop-up, "Klarna Oasis," an immersive shopp...

Faisal Hussain
July 19, 2022

Manscaped Sharpens Edgy Humor Strategy with Multiyear Pete Dav...
Branding - CPG - Health & Beauty - Household - Influencers

Manscaped announced Pete Davidson as a new brand ambassador and shareholder as it prepares to go public later this year. The four-year agreement will see the “Saturday Night Live” star appear in ...

Marketing Dive
July 11, 2022

E.l.f. Appeals to Gamers with Themed Line of Beauty, Skincare ...
CPG - Health & Beauty

E.l.f. Cosmetics is introducing a limited-run line of makeup and skincare products targeted at the gaming community, according to a news release. The eight-piece Game Up collection is already availab...

Marketing Dive
July 7, 2022

Walmart+ and InHome Combine to Become the Ultimate Membership
Beverages - CPG - Health & Beauty - Household - Online

BENTONVILLE, Ark.--(BUSINESS WIRE)--Starting today, Walmart’s popular InHome Delivery Service, which delivers groceries straight to your fridge, is now available as an optional add-on within Walmart...

Faisal Hussain
July 7, 2022

Elmo Gets Vaxxed in Ad Council Covid-19 PSA
Classic Characters - Health & Beauty - Non-Profit

Spot from CDC and Ad Council created with Sesame Workshop stars Elmo and his dad Louie Less than a week after the Centers for Disease Control and Prevention (CDC) announced its recommendation that yo...

AdAge
July 1, 2022

Ulta and Marvel Team Up for Limited Edition THOR: LOVE AND THU...
Health & Beauty - Theatrical

Ulta has teamed up with Marvel Studios to create an electrifying new makeup collection. In honor of the upcoming "Thor: Love and Thunder," this limited-edition line includes an eyeshadow palette, lip...

Good Morning America
June 30, 2022

Old Spice and Arby’s Team up for High “Steaks” Collabora...
CPG - Dining - Health & Beauty - Press Releases

The Exclusive Partnership Features a Hilarious New Ad and a Limited-Edition Kit Featuring a Custom Roast Beef Sweat Suit and Old Spice Sweat Defense Dry Spray Now Available on Arbysshop.com Old Spice...

Sasha Villalobos
June 29, 2022

The Strangest ‘Stranger Things’ Things You Can Buy
CPG - Dining - Electronics - Fashion - Gaming

Stranger Things 4 Vol. 2 is almost upon us, and with that comes an onslaught of creative brand tie-ins and merch to celebrate. Since the release of Vol. 1 a number of brands have incorporated the Netf...

Gizmodo
June 29, 2022

Major League Baseball Allows Teams to Sell CBD Sponsorships
Health & Beauty - Sponsorships - Sports

Major League Baseball teams have been told they can sell CBD sponsorships. CBD stands for cannabidiol and is a chemical compound found naturally in cannabis plants. The commissioner’s office inform...

AP News
June 24, 2022

Brands Are Cashing in on Pickleball’s Rising Popularity
Attractions - CPG - Health & Beauty - Household - Influencers

Pickleball is turning out to be a smash hit and brands are looking to cash in. Footwear brand Skechers announced in April that it signed two top-ranked pickleball athletes, Tyson McGuffin and Catheri...

Modern Retail
June 23, 2022

Peroni Partners With Luxury Fragrance Brand Ellis Brooklyn to ...
Beverages - Health & Beauty - Press Releases

CHICAGO, June 23, 2022 /PRNewswire/ -- Peroni Nastro Azzurro, a premium Italian birra, and Ellis Brooklyn, a luxury fragrance brand, announce the release of their summer partnership - The Italian Spri...

Nicholas Fox
June 23, 2022

GNC and RealEats Expanding Nationally Following Successful For...
CPG - Dining - Health & Beauty - Partnerships - Press Releases

PITTSBURGH, June 21, 2022 /PRNewswire/ -- GNC is known as a destination to help consumers Live Well. Whether it's through protein and pre-workouts for fitness aficionados, multivitamins and Vita...

Faisal Hussain
June 22, 2022

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