The Strangest ‘Stranger Things’ Things You Can Buy
CPG - Dining - Electronics - Fashion - Gaming

Stranger Things 4 Vol. 2 is almost upon us, and with that comes an onslaught of creative brand tie-ins and merch to celebrate. Since the release of Vol. 1 a number of brands have incorporated the Netf...

Gizmodo
June 29, 2022

DTC Home Brand Comes to Nordstrom Pop-Up
Household - Online - Retail

Direct-to-consumer furniture and soft home brand Parachute’s products can be found in select Nordstrom stores and on the retailer’s website for a limited time. Pop-In@Nordstrom’s latest shop, P...

Designers Today
June 29, 2022

Alka-Seltzer Drops New Hangover-Relief Product with Help From ...
CPG - Household - Influencers

Alka-Seltzer is introducing Alka-Seltzer Hangover Relief with an assist from musician T-Pain, according to a news release. To promote the new product designed to alleviate hangovers, the artist remix...

Marketing Dive
June 28, 2022

Brands Are Cashing in on Pickleball’s Rising Popularity
Attractions - CPG - Health & Beauty - Household - Influencers

Pickleball is turning out to be a smash hit and brands are looking to cash in. Footwear brand Skechers announced in April that it signed two top-ranked pickleball athletes, Tyson McGuffin and Catheri...

Modern Retail
June 23, 2022

Lowe’s to Help Builders Create a New World of Possibilit...
Gaming - Household - Online - Partnerships - Press Releases

MOORESVILLE, N.C., June 21, 2022 /PRNewswire/ -- Lowe's has been at the forefront of building in the real world for more than 100 years and today announced it will begin helping builders of the meta...

Faisal Hussain
June 22, 2022

Igloo and Teva Team Up on Limited-edition Playmate Cooler and ...
Fashion - Household - Partnerships - Press Releases - Retail

KATY, Texas--(BUSINESS WIRE)--Two nostalgic brands, Igloo and Teva, have teamed up to create a limited-edition collection featuring recycled materials and designed to get you outside this summer. The ...

Mitch Litvak
June 8, 2022

IKEA and Swedish House Mafia Collaborate for a Collection of H...
Household

Swedish giants IKEA and Swedish House Mafia have unveiled their inaugural collaboration, introducing a collection of homeware, interior solutions, and accessories such as the iconic FRAKTA bag that ai...

Hypebeast
May 26, 2022

YouTube Teases Livestream Shopping Expansion With Co-Streams, ...
Fashion - Health & Beauty - Household - Online - Retail

One new feature, explained YouTube, will allow two creators to go live at the same time to co-host a single live shopping stream. This could effectively double the draw for the event, as each creator ...

TechCrunch
May 19, 2022

Bath & Body Works Highlights Innovation, Expansion
Household - Retail

Bath & Body Works stores will feature an array of products packaged in a more environmentally friendly way, the company said in reporting its first-quarter earnings. Interim CEO Sarah Nash told i...

Pymnts
May 19, 2022

Mattress Firm Collaborates With Vox Media’s Branded Cont...
Household - Podcasts - Podcasts - Retail

Mattress Firm wants listeners to rest easy with new podcast as audio medium climbs. The mattress retailer worked with Vox Media’s branded content studio to create a series featuring sleep-related s...

Marketing Dive
May 18, 2022

This Shake Shack Candle Set Includes Scents of ‘Burger i...
Dining - Health & Beauty - Household - Retail

Scented candles from fast food brands aren't unheard of: KFC has released a fried chicken-scented candle, Dairy Queen has released Blizzard-scented candles, and even McDonald's released a scented cand...

Food & Wine
May 13, 2022

YETI Sees Increased Demand After eCommerce Pivot
CPG - Household

YETI will continue to focus on expanding digital and in-person branding opportunities and its redesigned eCommerce platform after those efforts paid off for the company in its 2022 first-quarter earni...

Pymnts
May 11, 2022

Busch Light and John Deere Team Up to Support American Farmers
Beverages - CPG - Household - Non-Profit - Retail

Busch Light, longtime supporter of farming communities, announced today that it will bring limited-edition “For the Farmers” cans to fans across the country. The initiative is in collaboration wit...

Morning Ag Clips
May 9, 2022

CAMP Is in Session: All-Inclusive by Marriott Bonvoy Hits the ...
Attractions - Household - Partnerships - Press Releases - Retail

BETHESDA, Md., May 9, 2022 /PRNewswire/ -- All-Inclusive by Marriott Bonvoy has partnered with innovative family experience company, CAMP, to create an exclusive journey for kids at The Westin R...

Faisal Hussain
May 9, 2022

Best Buy, Known for Selling TVs and Smartphones, Expands Into ...
Electronics - Health & Beauty - Household - Retail - Tech

Electric bikes. Patio furniture. Beauty gadgets. Best Buy is adding merchandise that might surprise shoppers who typically think of its stores and website as a place to buy smartphones, laptops and TV...

CNBC
May 6, 2022

JanSport x Stranger Things Unveil Limited-Edition Collection t...
Fashion - Household - Partnerships - Press Releases - Retail

DENVER, May 3, 2022 /PRNewswire/ -- As our favorite Hawkins, Indiana residents prepare to face their biggest, darkest battles yet in the "Upside Down" and high school, JanSport is announcing the l...

Faisal Hussain
May 3, 2022

Bounty Paper Towels Picks Up Adoption Fees at Best Friends Ani...
CPG - Household - Non-Profit - Partnerships - Pets

CINCINNATI--(BUSINESS WIRE)--This May during National Pet Month, Bounty Paper Towels is picking up pet adoption fees for new pet owners at Best Friends Animal Society Lifesaving Centers across the U.S...

Faisal Hussain
April 28, 2022

Taco Bell and CALPAK Drop Spicy New Travel Collection
Dining - Household - Partnerships - Press Releases - Retail

Irvine, Calif. (April 21, 2022) – Taco Bell x CALPAK is delivering the heat this travel season with a capsule collection designed to make any adventure a five-star experience. The high-quality, des...

Faisal Hussain
April 25, 2022

American Lung Association Report: Nearly 9 Million More Americ...
Household - Non-Profit - Press Releases

CHICAGO | April 21, 2022 A new report from the American Lung Association reveals that nearly 9 million more people were impacted by particle pollution, which can be deadly, than in last year’s repo...

Faisal Hussain
April 22, 2022

Marvel and P&G Team Up for DOCTOR STRANGE 2 Tide Promotio...
CPG - Household - Theatrical

The Marvel Universe’s newest hero doesn’t have the sort of super-powers used by Thor, Captain Marvel or Spider-Man, but some people think the figure is pretty daring all the same. In a new commer...

Variety
April 20, 2022

Respawn Named Official Gaming Chair Partner of Faze Clan
Esports - Gaming - Household - Press Releases

LOS ANGELES, April 8, 2022 /PRNewswire/ -- FaZe Clan, the lifestyle and media platform rooted in gaming and youth culture, today announced RESPAWN as the organization's official gaming chair partner....

Nicholas Fox
April 8, 2022

Williams Sonoma Partners with the Kentucky Derby to Inspire At...
Attractions - Household - Live Entertainment - Partnerships - Press Releases

LOUISVILLE, Ky., April 6, 2022 /PRNewswire/ -- The historic Churchill Downs Racetrack and Woodford Reserve® announced today a partnership with specialty kitchen and home furnishings retailer, Willi...

Faisal Hussain
April 7, 2022

McDonald’s is Selling Limited-Edition Chicken Sandwich R...
Dining - Household

You know McDonald's for its burgers and iconic french fries, but what about home décor? According to a recent Instagram post from the company, you can now deck out your living room with the brand's C...

Tasting Table
April 6, 2022

PURELL Brand Expands Consumer Portfolio with Launch of New Foa...
CPG - Health & Beauty - Household - Press Releases

AKRON, Ohio, March 29, 2022 /PRNewswire/ -- The PURELL® Brand today announced the launch of its latest innovative solutions for consumers – PURELL® Advanced Hand Sanitizer Naturals Foam and PU...

Faisal Hussain
March 29, 2022

Palmolive and Walmart to Shake Up Dish Liquid Category with Br...
CPG - Household - Partnerships - Press Releases - Retail

NEW YORK, March 22, 2022 /PRNewswire/ -- Tough on grease, and now gentler on the planet. It's time to stop throwing away your plastic dish soap bottles and make the smarter choice to reuse them. Pa...

Faisal Hussain
March 22, 2022

Adobe Unveils New AR Shopping Tool to Project Products Into Li...
Household - Online - Retail - Tech

Adobe is debuting a new tech designed to make it easier for retailers to embed augmented reality (AR) shopping options into their websites. The enterprise software giant announced a tool that allows ...

Adweek
March 16, 2022

Behr Dips Its Brush Into the World of NFTs with Doodles
Finance - Household - Live Entertainment - Music - Partnerships

AUSTIN, Texas, March 11, 2022 /PRNewswire/ -- Behr Paint Company is making its first foray into the NFT space in a fun and colorful way. In partnership with Doodles, a joyful collection of 10,000 NF...

Faisal Hussain
March 11, 2022

Ikea Uses Augmented Reality to Create Customizable Showrooms
Household - Tech

Come for the meatballs and Billy bookcase. Stay for a virtual tour that’ll “spark joy” for your cozy-but-drab living space. Ikea—the Swedish furniture retailer known for its culinary offering...

Adweek
March 9, 2022

More Fashion Brands Are Making the ‘Easy Transition’ to Ho...
Fashion - Household - Retail

Category expansion is a common tactic for fashion brands looking to bring in new customers, and home decor is increasingly their category of choice. The reasons fashion brands launch home products ar...

Glossy
March 8, 2022

Prime Video & Tupperware Partner for MRS. MAISEL Campaign
Household - Streaming

Colorful plastic kitchen containers might seem like a thing of the past. Thanks to Tupperware and an Emmy-winning streaming series, though, these retro items are coming back in a very big way. Retro ...

LifeSavvy
February 28, 2022

Reese Witherspoon’s Hello Sunshine Acquires The Home Edi...
Household - Television

Hello Sunshine, the media and entertainment company founded by Reese Witherspoon, wants to help organize your house. The company has acquired The Home Edit, a lifestyle brand and home organization co...

Hollywood Reporter
February 24, 2022

Google, Apple & Amazon Come Together to Simplify Smart Ho...
Electronics - Household - Tech

The smart home should be a natural evolution of our homes, bringing better appliances, better systems, better experiences. But to date, it’s been complicated, confusing, and expensive. Walled garden...

The Verge
February 23, 2022

Instacart and Lowe’s Announce Same-Day Delivery of Home ...
Household - Press Releases - Retail

SAN FRANCISCO and MOORESVILLE, N.C., Feb. 23, 2022 /PRNewswire/ -- Instacart, the leading online grocery platform in North America, and Lowe's (NYSE: LOW) today announced a partnership to pilot same-d...

Nicholas Fox
February 23, 2022

Yeti Exits Lowe’s to Focus on Wholesale & DTC Chann...
Household - Online - Retail

Yeti has decided to end sales to Lowe’s after two years. The premium cooler and tumblers maker cited supply chain disruptions and a heightened focus on core wholesale and direct-to-consumer channels...

RetailWire
February 18, 2022

Disney Launches New Business to Develop Residential Communitie...
Attractions - Household - Press Releases - Travel

As more and more fans look for new ways to make Disney a bigger part of their lives, The Walt Disney Company today announced plans to introduce Storyliving by Disney, vibrant new neighborhoods that a...

Faisal Hussain
February 17, 2022

DoorDash Launches Same-Day Flower Delivery Service
Dining - Household - Online - Retail

DoorDash announced its entry into same-day flower delivery, partnering with more than 3,000 local and national florists ahead of the Valentine's Day rush. This launch comes as third-party delivery com...

RestaurantDive
February 10, 2022

Furniture Design Group Eames Office Teams Up with Japanese Lou...
Fashion - Household

Eames Office, founded by infamous designers Charles and Ray Eames in 1942, has announced a new collaboration with Japanese loungewear brand Gelato Pique Homme. The product lineup starts with a Geomet...

HYPERBEAST
February 10, 2022

Why Every Costco Product is Called ‘Kirkland Signature&#...
CPG - Health & Beauty - Household - Retail

Costco's Kirkland Signature brand is perhaps America's weirdest private label. You can put Kirkland Signature AA batteries alongside Kirkland Signature cashews in your shopping cart. It's also shocki...

CNN
February 8, 2022

As Inflation Rises, Private Labels Are Quietly Taking Over Ret...
CPG - Health & Beauty - Household - Online - Retail

Consumers may begin looking to stretch their budgets as the cost of essential items continue to rise, making room for cheaper private label brands to take market share. The Consumer Price Index, a ke...

Modern Retail
February 4, 2022

KFC Introduces Its Biggest Sandwich Yet…and It’s Stuff...
Dining - Household - Online - Partnerships - Press Releases

LOUISVILLE, Ky., Feb. 1, 2022 /PRNewswire/ -- Chicken sandwich lovers rejoice – KFC just announced its biggest sandwich yet, and it's stuffed! Starting today, you can order the limited-edition lar...

Faisal Hussain
February 1, 2022

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