Belk Completes Financial Restructuring in 1-Day Turnaround
Household - Retail

Belk has completed a pre-packaged, one-day financial restructuring, the Southern department store chain announced earlier this week. It said it has the backing of majority owner Sycamore Partners and ...

Furniture Today
February 26, 2021

Zillow Will Now Make Cash Offers for Homes Based on Its ‘...
Finance - Household - Online

Zillow is no longer just an online platform for browsing available homes or for creeping on the value of your neighbor's house. In recent years, the company has also begun actually buying, fixing up a...

February 25, 2021

Walmart Expands Shoppable Video Hub With Celebrity Cooking Sho...
Household - Retail

Walmart and interactive video startup Eko this week introduced 22 episodes on Walmart Cookshop, the retail chain's shoppable video hub for home cooks. As part of the rollout, the Walmart Cookshop webs...

Marketing Dive
February 25, 2021

Scary Mommy and Huggies
CPG - Household - Partnerships

Publisher Scary Mommy partnered with Huggies on an exciting partnership that created a co-branded Hulu series.

Scary Mommy and Huggies
February 23, 2021

Study: Brand Innovation Post-Pandemic Will Play on Familiar Tr...
CPG - Household - Retail

While innovation continued at a level pace in 2020, the number of line extensions fell 29% compared to the previous three-year average, according to a new analysis by IRI. This is as consumption shift...

Food Dive
February 22, 2021

Pandemic Realigns Consumer Furnishing Priorities
Household - Online - Retail

Nearly 23% of Millennials indicated they are “much” more likely to shop the Internet as a result of the pandemic, compared with only about 9% of Baby Boomers. An additional 35% of Millenials descr...

Furniture Today
February 22, 2021

How Quirky Restoration Hardware Became Luxury Stock

Many retail stocks are struggling, but furniture retailer RH is thriving. Shares of the upscale home goods store have more than doubled over the past year. CEO Gary Friedman has said the company is ...

February 17, 2021

Furniture Sales Start Strong in 2021 with Double-Digit Growth
Household - Retail

Bringing in a total of $11.35 billion in January, according advance estimates from the Department of Commerce’s monthly report on retail sales, furniture and home furnishings store sales totals were...

Furniture Today
February 17, 2021

Industry Insights at Home featuring Ashley HomeStore
Household - Special Event Blogs

Dive into the $120+ billion home furnishings industry with Ashley HomeStore. Dan Stack, VP of National Accounts & Strategic Partnerships, will discuss the industry and partnership opportunities wi...

Faisal Hussain
February 17, 2021

Mad Beauty Launch Disney Mickey & Friends Collection
Branding - Health & Beauty - Household

Mad Beauty is updating its Disney Mickey & Minnie cosmetics range. The collection, created by Julia Cash, owner and creative director, Mad Beauty, consists of 35 pieces of beauty, bath and body es...

License Global
February 16, 2021

Why Work From Home is Helping Williams-Sonoma

Williams-Sonoma’s stock price reached an all-time high last month. Paired with its strength in e-commerce, the company’s ongoing success is due in large part to the increased time consumers spend at...

February 15, 2021

Bubly Expands Portfolio with Caffeinated Sparkling Water Lineu...
Beverages - Household

Marking bubly’s first new line since its 2018 launch, the sparkling water brand announced the release of bubly bounce, a collection of caffeinated sparkling waters that are free of calories, sweeten...

Beverage Industry
February 12, 2021

Absolut Promotes Self-Love as Pandemic Tees Up Strained Valent...
Beverages - Household - Influencers

Absolut Vodka is rolling out a new campaign ahead of Valentine's Day that pushes people to express love more responsibly, whether with their partner, pet, family or themselves. The #LoveResponsibly e...

Marketing Dive
February 12, 2021

P&G Taps Old Spice & Secret for Refillable Deodorant...
CPG - Health & Beauty - Household

In an effort to help reduce plastic waste, Secret and Old Spice are launching refillable antiperspirant cases beginning this month. Additionally, both brands will expand their offering of aluminum fre...

Business Wire
February 10, 2021

Ikea Goes After Gamers
Gaming - Household

Ikea is entering the gaming-accessories market with a new product line launching later this year. The Swedish furniture giant said the gaming range includes over 30 products—"gaming desks and chair...

Business Insider
February 8, 2021

5-Hour ENERGY Kicks Off Getting Stuff Done Day on Feb. 6
Beverages - Household

5-hour ENERGY, a brand of Farmington Hills, Mich.-based Living Essentials LLC, understands that customers often rely on their energy drinks to help them with home, hobbies, working out, family and mor...

Beverage Industry
February 5, 2021

Juicy Juice launches Happy Artist Contest to showcase kids’ ...
Beverages - Household

Stamford, Conn.-based Juicy Juice announced a new contest to help kids get their creative juices flowing: the Happy Artist Contest. Budding artists can submit artwork for a chance to have their design...

Beverage Industry
January 29, 2021

Why Parachute is Partnering with Crate & Barrel
Household - Retail

The partnership — set to run for at least six months — will consist of both an exclusive new collection for the retailer, as well as wholesale distribution of Parachute’s core linen and towel co...

January 28, 2021

USPS announces new stamps based on droids from ‘Star War...
Branding - Household

Your mail will soon feature characters from a galaxy far, far away thanks to a new line of stamps coming from the United States Postal Service. In an official release, USPS said its latest collection...

Good Morning America
January 28, 2021

CES Roundup of Our Favorite Gadgets, Tech & Devices
Automotive - Blog Post - Health & Beauty - Household - Pets

The Consumer Electronics Show, CES, went virtual for 2021, but brands across the world continued to use the event to showcase their upcoming products and concepts. Normally held in Las Vegas over t...

Faisal Hussain
January 19, 2021

Kohler’s CES 2021 bathroom designs include touchless toi...
Household - Tech

Kohler is ringing in 2021 with a host of new smart kitchen and bath products ranging from a smart water monitor to a $16,000 tub.  We've seen smart toilets and voice-controlled faucets fro...

January 19, 2021

Samsung Focuses on Customization With Its All-new Bespoke Frid...
Household - Tech

As Samsung unveils its Bespoke refrigerator today for the first time in the U.S., it's clear that customization is a key focus for 2021—consumers want to design their kitchens on their own terms, es...

January 19, 2021

Ikea debuts new small store format
Household - Retail

The new Ikea offers thousands of items that customers can purchase on-site and take home. The larger furniture items on display can be ordered for home delivery at a flat-rate fee of $49 for anywhere ...

Chain Store Age
January 11, 2021

Covid is making college students rethink their ‘dream job’...
Health & Beauty - Household

The coronavirus pandemic has changed the world as we used to know it before long months of quarantine and social distancing. For many college students, this has been a time of uncertainty and worry. M...

January 5, 2021

What the Brexit Deal Means for the American Shopper

On Christmas Eve, Britain’s Prime Minister Boris Johnson said of the agreement: “We have completed the biggest trade deal yet, worth £660 billion. A comprehensive Canada-style free trade deal bet...

Architectural Digest
December 28, 2020

20-in-20 Gaming Marketing Partnerships: Animal Crossing
Gaming - Household - Non-Profit - Partnership Blogs - Partnerships

Last Call is celebrating the holidays with the 20in20 countdown of the gaming marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wi...

Earl Schultz
December 18, 2020

Costco is selling whiskey-filled tree ornaments
Beverages - Household - Retail

There’s no better way to get into the holiday spirit than drinking some holiday spirits. On Saturday, popular Instagram account Costco Empties spotted a box of whiskey-filled ornaments that guarante...

November 20, 2020

Paint-mixing TikToker fired from Sherwin Williams
Household - Retail - Tech

He even used his wildly successful and viral TikToks as part of a digital marketing pitch to the company to appeal to younger members of Gen Z.   Tags: Sherwin Williams, TikTok For the full ...

Buzzfeed News
November 20, 2020

How Coronavirus vaccine rollout could work
Health & Beauty - Household

The vaccines could begin to be distributed as soon as late December. Tags: Pfizer, Moderna For the full story, visit The Washington Post  -

The Washington Post
November 20, 2020

Partnerships are building long term business for Lysol
CPG - Household

Reckitt Benckiser lends Lysol name to hotel, airline and transportation brands that need cleaning credibility and gets long-term supply deals. For the full story, visit AdAge  -

November 4, 2020

38 Products That Deserve A Standing Ovation
CPG - Household - Retail

Whew, my hands are tired from applauding all these great products… For the full story, visit BuzzFeed  -

November 2, 2020

Best Western® Hotels & Resorts Enhances Industry-Leading...
CPG - Household - Press Releases

PHOENIX, Nov. 2, 2020 /PRNewswire/ -- Best Western® Hotels & Resorts (BWHR) continues to enhance its industry-leading cleaning program, We Care CleanSM, through its partnership with P&...

Mitch Litvak
November 2, 2020

Major League Baseball Teams Up With Lysol
Household - Sports

The partnership will include Lysol microbiologists visiting ballparks to consult on existing disinfection protocols. For the full story, visit AdWeek  -

October 19, 2020

Anxiety-Relief Products for Pets Are Trending Now
CPG - Household - Pets

The dog and cat anxiety-relief category has been on the rise for years, but the advent of the COVID-19 pandemic might be having an additional effect on sales and awareness of these products. For th...

Pet Product News
October 2, 2020

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