Jack in the Box & Jason Derulo Launch Virtual Popup
Dining - Household - Online

Jack in the Box has teamed up with pop star and TikTok sensation Jason Derulo to launch a virtual popup in Los Angeles, offering menu items inspired by the Milli Meals that Derulo makes in celebration...

Nation's Restaurant News
June 14, 2021

Microsoft to Launch Xbox Mini-Fridge This Holiday Season
Gaming - Household

Microsoft’s concluded its E3 2021 showcase with a rather cool announcement: the Xbox Series X-shaped mini fridge, which the company promised to make after defeating Skittles in a Twitter poll, will ...

The Verge
June 14, 2021

SimpliSafe’s Social Media Stunt Celebrates Pet Appreciat...
Household - Tech

Home security provider SimpliSafe is saluting furry (and not-so-furry) protectors during Pet Appreciation Week this week by giving away yard signs and window decals so potential thieves know which hou...

June 11, 2021

Walmart & Gap Come Together to Create an Exclusive Home D...
Household - Retail

Walmart and Gap will launch a new brand, Gap Home, with bedding, bath, and decor. The initial collection will debut on Walmart’s website June 24 and eventually be available in the discounter’s sto...

May 28, 2021

Crayola RoadShow On-Demand Recap
Branding - CPG - Fashion - Health & Beauty - Household

The Crayola brand is more colorful than meets the eye! Over the years, promotions and licensing have expanded the iconic brand into categories that appeal to consumers of all ages. These partnerships ...

Andrew Gormley
May 21, 2021

Strike up the Brand with a Music Marketing Partnership
CPG - Dining - Health & Beauty - Household - Influencers

Here's a look at some great marketing partnership opportunities coming from the music community! The music industry is no stranger to change, and that familiarity served it well throughout the pand...

Andrew Gormley
May 21, 2021

Dunkin’ | Backdrop
CPG - Dining - Household - Partnerships

Dunkin' collaborated with online paint retailer Backdrop on a creative promotion that launched a branded paint collaboration. Dunkin' worked with Backdrop to create two custom paints that were desi...

Dunkin' | Backdrop
May 20, 2021

Casper Growth in Wholesale Pushes Revenue up 13%
Household - Retail

Benefiting from the home sector's rise, Casper on Thursday reported first quarter net revenue grew 13% year over year to $127.7 million. Excluding its European operations, which it recently exited, ne...

Retail Dive
May 19, 2021

Dunkin’ Partners with Backdrop on Paint Colors Release
Dining - Household

Dunkin' has teamed up with the online paint retailer Backdrop for official pink and orange interior house paints. Launching exclusively through Backdrop's website, Dunkin' Pink and Dunkin' Orange are ...

Food and WIne
May 18, 2021

Pottery Barn & Airstream Partner on Luxury Decor
Automotive - Household - Retail - Travel

Outfitting a new (or used) Airstream trailer just got easier with a new collection of decor items from home-goods retailer Pottery Barn. The collection of goods includes custom-fitted organic-cotton ...

Car and Criver
May 14, 2021

The Olympics | Airbnb
Household - Partnerships - Sports - Travel

Airbnb, in partnership with the International Olympic Committee, announced the launch of a new initiative that will provide elite athletes, Olympians and Paralympians, with Airbnb accommodation credit...

The Olympics | Airbnb
May 7, 2021

Wayfair CEO Sees Growth Potential Post-Pandemic

Pandemic-fueled categorical demand continued to propel Wayfair into the first quarter of 2021. The online home retailer on Thursday reported net revenues grew 49.2% from last year to reach $3.5 billio...

Retail Dive
May 6, 2021

Peloton Recalls All Treadmills After a Child’s Death �...
Health & Beauty - Household - Retail

Peloton recalled its Tread+ and Tread treadmills Wednesday, and the company admitted it was wrong to fight the Consumer Product Safety Commission's request that it do so. About 125,000 treadmills are...

May 5, 2021

Lowe’s Launches Curated Home Decor Series
Household - Influencers - Online - Retail

Through this series, which launches with a high-profile interior designer, it appears Lowe's is trying to take more share in the home furnishing and softer goods categories. The series kicks off with ...

May 4, 2021

This Online Market Lets You Filter Retailers By Your Values
Household - Online - Retail

GreenChoice originally launched in 2019 as a mobile app to help people with their in-store shopping decisions. Now, it’s an online marketplace where users can shop from Walmart, Target, or Walgreens...

Fast Company
April 29, 2021

Companies That Thrived During Covid Hope Customers Stick Aroun...
Health & Beauty - Household - Online - Tech

Although 2020 was rough for most companies — to say the least — some bucked the trend. The pandemic forced consumers to learn, workout, socialize and more in new ways. That boosted businesses usi...

CNN Business
April 28, 2021

American Lung Association | Swiffer
CPG - Household - Non-Profit - Partnerships

The American Lung Association partnered with Swiffer on a promotion that educated American households on the importance of dusting to improve indoor air quality.

CPG - Household - Partnerships - Retail - Sports

Major League Soccer teamed with Procter & Gamble on a multi-faceted promotion featuring numerous P&G brands.

April 27, 2021

Scott Brothers Launch Drew & Jonathan Home Brand
Branding - Household - Retail

Scott Brothers Global is adding a new brand to its growing portfolio of home and lifestyle products with the introduction of Drew & Jonathan Home, a multi-category, multi-collection brand by Drew ...

Furniture Today
April 22, 2021

WW (Weight Watchers) | Serta
Household - Partnerships

WW partnered with Serta on an exciting collaboration that encouraged customers to build healthier sleep habits. The partnership consisted of WW collaborating with Serta on a promotion in which cust...

WW (Weight Watchers)
April 21, 2021

Amazon Plans to Catch Wayfair with Furniture Assembly Service
Household - Retail

Amazon is experimenting with a premium service that lets customers opt to have furniture or appliances assembled as soon they arrive at their homes, according to people familiar with the plan. The mo...

April 19, 2021

Microsoft Edge’s New Kids Mode is Ideal for Shared Famil...
Electronics - Household - Tech

Microsoft is launching a new Kids Mode for its Edge browser today. It's built directly into Microsoft Edge on Windows and macOS as a free option that's simple to enable and doesn't require much work f...

The Verge
April 15, 2021

Business Unusual: What Awaits with New-Normal Workspaces
Health & Beauty - Household - Tech

In our new-normal workplaces, wearable tech, smart masks, touchless surfaces, indoor mapping, and shared desks await returning staff. Companies, at least those with the budget to adapt, believe that ...

April 13, 2021

Roku Adds New Sound Bar, Remote, and Streaming Device
Electronics - Household

Roku Inc. announced updates to its operating system Tuesday while also adding a new streaming device, voice remote, and sound bar to its product lineup. On the product side, Roku ROKU, 2.64% is intro...

Market Watch
April 13, 2021

Zillow President Expects Increase in Home Listings as Covid Ce...
Household - Online

Home supply could rise in the coming months as Covid certainty improves and the great reshuffling continues, Zillow President Susan Daimler told CNBC on Friday. "What we know is that moving is on a l...

April 12, 2021

4 Reasons Why You Need to Be Making Instagram Reels in 2021
Household - Online - Tech

With more Instagram users shifting towards TikTok, Instagram is doing just about everything within its power to get users back onto their platform, including one of their more recent updates, Instagra...

April 5, 2021

How to Make an Azalea, the Unofficial Cocktail of the Masters
Beverages - Household

Masters week is golf ’s clubbiest bit of merrymaking and includes no small amount of tippling. There is not a drink or cocktail universally associated with the club or the tournament, however. Patro...

April 5, 2021

Brands Bought Back April Fools—Check Out What You Missed
Branding - CPG - Dining - Electronics - Health & Beauty

Lost in the madness of 2020 were the April Fool's Day pranks that brands brought to life each year. But as the world starts to turn the corner on the pandemic, the jokes came back on April 1st...

Faisal Hussain
April 5, 2021

White Castle Cooks up Brunch Recipes, Branded Merch for Easter
Agencies - Dining - Household - Influencers

White Castle launched a social influencer campaign to show people how to make recipes for Easter or brunch using its signature sliders. The burger chain's campaign includes content on social media tha...

Marketing Dive
April 1, 2021

Craft Irish Whiskey Co. | Faberge
Beverages - Household - Partnerships

The Craft Irish Whiskey Co. partnered with Fabergé for 'The Emerald Isle Collection.

Drew Barrymore & Walmart Launch Cookware Brand
Branding - Household - Retail

Walmart has been on the move to build and keep its high-profile partnerships. Walmart's goal with this partnership may be to strengthen its relationship with the actress and at the same time tap into ...

March 30, 2021

Dove Offers to Pay Other Brands to Diversify Their Ads
CPG - Health & Beauty - Household - Retail

Unilever's Dove brand is promoting inclusivity in advertising by offering to subsidize the cost of hiring diverse talent incurred by other brands, according to Dove South Africa's website and a newly ...

Marketing Dive
March 29, 2021

Clorox Bets Big on Not Going Back to Normal
CPG - Household - Retail

It’s a pivotal moment for a company that had its fortunes lifted overnight by the pandemic—joining the likes of Zoom and Instacart. Clorox’s portfolio, a lineup that spans pool cleaners to pet o...

March 26, 2021

5 Nonprofit Brand Partnerships During Women’s History Mo...
Household - Music - Non-Profit - Online - Retail

Many brands are stepping up to support women and women’s organizations around the world. And, brands are meeting that expectation, forming partnerships with nonprofit organizations that advance and ...

DMS Insights
March 25, 2021

Rove Concepts Partners with Maria Sharapova
Household - Retail

Rove Concepts, a direct-to-consumer, modern furniture company based in western Canada, has launched a brand new collection in collaboration with tennis champion Maria Sharapova. The furniture pieces ...

Furniture Today
March 25, 2021

Miller Lite’s ‘Bar Smells’ Candles Sell Out ...
Household - Online

Many Americans have been homebound for more than a year now due to the coronavirus pandemic. That means we've missed out on countless memories that could have been made in dive bars (queue The Chainsm...

USA Today
March 25, 2021

Lowe’s Rethinks Annual Spring Sale for Design Focus
Household - Retail

Rather than just being the place that customers go to buy supplies for sanding a deck, Lowe’s also wants customers to think of it as a place to look for inspiration when designing their bedroom or b...

Modern Retail
March 25, 2021

New Muppets Coming to ‘Sesame Street’ to Talk Race...
Household - Television

"Sesame Street" adds two new Muppets to encourage conversation about race and promote racial literacy among children. For the full story, visit CNN Business   -  https://www.cnn.com/vi...

CNN Business
March 25, 2021

Peeps Returns for Easter with Brand Partnerships & Livest...
Branding - CPG - Household - Influencers - Online

Peeps marshmallow candies are returning for Easter with a campaign aimed at engaging consumers across digital media platforms. Just Born Quality Confections is asking fans of Peeps Chicks and Bunnies ...

Marketing Dive
March 25, 2021

World’s First Digital NFT House Sells for $500,000
Finance - Household - Tech

Having spent so much time at home over the last year, many people are craving a change in their surroundings. But if a coat of paint or some creative renovations fail to do the trick, there is now a ...

CNN Style
March 24, 2021

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