FaZe Clan and Porsche Announce Multi-Year Partnership
Automotive - Esports - Gaming - Influencers - Press Releases

FaZe Holdings Inc. (Nasdaq: FAZE) ("FaZe Clan"), the lifestyle and media platform rooted in gaming and youth culture, and iconic luxury sports car manufacturer Porsche AG (P911) announced today a mult...

Sasha Villalobos
January 19, 2023

McDonald’s USA Rings in Lunar New Year Through Innovativ...
Dining - Influencers - Online - Partnerships - Press Releases

CHICAGO, Jan. 12, 2023 /PRNewswire/ -- The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng to launch an interactiv...

Faisal Hussain
January 12, 2023

IHOP Is Bringing Back Fan-Favorite Rooty Tooty Fresh ‘N Frui...
Dining - Influencers - Online - Partnerships - Press Releases

GLENDALE, Calif.--(BUSINESS WIRE)--Today, IHOP® is kicking off the brand’s 65th Year of Joy by re-introducing a beloved signature menu item, the Rooty Tooty Fresh ‘N Fruity Combo, available for...

Faisal Hussain
January 11, 2023

Chex Mix remixes ‘Baby Got Back’ for bagel chips revival
CPG - Influencers - Music - Retail

To promote the return of bagel chips to Chex Mix, the General Mills brand has enlisted Sir Mix-A-Lot to remix his hit song “Baby Got Back” as “Bagel Is Back,” according to details shared with ...

Marketing Dive
January 10, 2023

Callaway Golf and Niall Horan Announce Multi-Year Partnership
Attractions - Influencers - Partnerships - Press Releases - Sports

CARLSBAD, Calif., Jan. 5, 2023 /PRNewswire/ -- Today Callaway Golf, one of the golf industry's leaders in golf equipment design, performance, and innovation, officially announced a formal partnershi...

Faisal Hussain
January 5, 2023

TikTok to License IMDb Data for Feature Targeting Film and TV ...
Influencers - Online - Streaming - Television - Theatrical

TikTok is licensing data from IMDb to power a new feature that will make it easier for users to search for content related to a specific film or TV title and see relevant data about the work — such ...

Hollywood Reporter
January 5, 2023

Martha Stewart Uses Tito’s Vodka Around the House for ‘DIY...
Beverages - CPG - Household - Influencers

Martha Stewart partnered with Tito’s Handmade Vodka on a new campaign focused on how to put the vodka to good use during Dry January, according to information shared with Marketing Dive. “DIY Jan...

Marketing Dive
January 4, 2023

FaZe Clan Partners with Drake-Founded Lifestyle Brand OVO
Branding - Esports - Fashion - Gaming - Influencers

American gaming and esports organisation FaZe Clan has partnered with OVO (October’s Very Own), a Canadian lifestyle and media company. The two companies will work together on a collection of gaming...

Esport Inside
December 19, 2022

Hard Rock International Celebrates Partner and Soccer Legend L...
Dining - Influencers - Press Releases - Sports

Hard Rock International joins fans around the globe in celebration of the world-renowned soccer legend, Lionel Messi, and his first global quadrennial tournament win. As part of an ongoing partnership...

Nicholas Fox
December 19, 2022

Senate Votes to Ban TikTok Use on Government Devices
Influencers - Online

The Senate unanimously approved legislation that would ban the use of TikTok on government phones and devices as part of the push to combat security concerns related to the Chinese-owned social media ...

The Hill
December 15, 2022

The Coca-Cola Company Partners with Musical Legends Mark Ronso...
Beverages - Influencers - Music - Partnerships - Press Releases

ATLANTA--(BUSINESS WIRE)--Today, The Coca-Cola Company announces it has teamed up with two of the most legendary names in the history of music sampling, Mark Ronson and Madlib, to bring a bold musi...

Faisal Hussain
December 14, 2022

Chipotle Taps the Farmlink Project and Tiktok Chef Nick Digiov...
Dining - Influencers - Non-Profit - Online - Press Releases

Chipotle Mexican Grill (NYSE: CMG) today announced it is teaming up with The Farmlink Project to help donate more than 10 million pounds of produce to food banks this winter, with a goal of reaching 2...

Nicholas Fox
December 14, 2022

Music Partnerships & Promotions That Hit The Right Notes ...
Beverages - CPG - Dining - Influencers - Music

Music partnerships are powerful when joined with a brand, for both the artist and the company, to reach a wider audience. Check out some great examples of music partnerships from 2022. PARTNERSH...

Sasha Villalobos
December 6, 2022

Alaska Airlines Reveals 2022 Holiday Sweater & Offers Gif...
Fashion - Influencers - Non-Profit - Pets - Press Releases

SEATTLE, Dec. 5, 2022 /PRNewswire/ -- It's that time of year again to look fly at every festive soiree with Alaska Airlines' holiday sweater. Fashion expert Tan France calls them "a win-win." He i...

Faisal Hussain
December 6, 2022

Ben & Jerry’s Newest Flavor Directed By Award-Winni...
CPG - Influencers - Non-Profit - Partnerships - Press Releases

BURLINGTON, Vt., Dec. 6, 2022 /PRNewswire/ -- Ben & Jerry's is lifting the curtain on its newest production – a delicious partnership with Ava DuVernay. Yes, "Queen Sugar" is no longer simply...

Faisal Hussain
December 6, 2022

Billy Porter Honored by Hollywood Walk of Fame on World AIDS D...
Attractions - Influencers - Non-Profit

Billy Porter was a vision in white as he was honored with a plaque on the Hollywood Walk of Fame on Thursday, which also commemorated World AIDS Day. Addressing the crowd assembled steps from Los Ang...

New York Daily News
December 6, 2022

Mariah Carey Comes To Roblox With “Mariah Carey’s Winter W...
Gaming - Health & Beauty - Influencers - Music - Partnerships

NEW YORK--(BUSINESS WIRE)--World-famous artist and “Queen of Christmas” Mariah Carey is bringing the holiday spirit to Roblox for the month of December through one of the platform’s mega-popular...

Faisal Hussain
December 2, 2022

Lovesac Merges Street Style and Total Comfort with Exclusive A...
Fashion - Household - Influencers - Partnerships - Press Releases

STAMFORD, Conn., Dec. 1, 2022 /PRNewswire/ -- Lovesac, the omni-channel home brand best known for its Sactionals, The World's Most Adaptable Couch, Sacs, The World's Most Comfortable Seat, and innov...

Faisal Hussain
December 1, 2022

Holiday Ops 2023: Event Guide
Esports - Gaming - Influencers

The holidays are just around the corner, which means it’s time for Holiday Ops in World of Tanks. It’s the most anticipated event, featuring tons of rewards and wonderful surprises! https://www.y...

World of Tanks
November 30, 2022

It’s a Dog(g)’s Life – Snoop Dogg Enters the...
Influencers - Pets - Press Releases - Retail

LOS ANGELES, Nov. 17, 2022 /PRNewswire/ -- Snoop Dogg, entertainment icon and entrepreneur, today takes his iconic name to the next level with an exciting new brand venture – introducing Snoop Do...

Faisal Hussain
November 21, 2022

Budweiser Rallies Over 100 Influencers for World Cup Effort
Influencers - Live Entertainment - Online - Sports

Budweiser is gathering over 100 influencers from all over the world to participate in a major FIFA World Cup campaign that will see these partners flown to Qatar to make content for their followers an...

Marketing Dive
November 17, 2022

Eminem is Bringing Mom’s Spaghetti to New York City
Dining - Influencers - Music

You get one shot! Eminem‘s Detroit eatery, Mom’s Spaghetti, is officially coming to New York City for a limited time. The rapper and his manager Paul Rosenberg shared the news that the restaurant...

Billboard
November 14, 2022

Elton John Launches ‘Beyond the Yellow Brick Road’...
Gaming - Influencers - Music - Online - Tech

Legendary British musician Sir Elton John has unveiled his own virtual world on gaming platform Roblox. Created by Elton John and Rocket Entertainment with Roblox creators, and support from Universal...

Music Business Worldwide
November 7, 2022

Jimmy Kimmel Set to Host 2023 Oscars
Influencers - Live Entertainment - Theatrical

Jimmy Kimmel will return to host the 2023 Oscars on Sunday, March 12, 2023. This will be the funnyman’s third time as host, which will put him in a tie with Billy Crystal and Steve Martin for hostin...

Billboard
November 7, 2022

The Home Depot Showcases the Power of Home Décor and Design T...
Household - Influencers - Partnerships - Press Releases - Retail

ATLANTA, Oct. 31, 2022 /PRNewswire/ -- The Home Depot® announces the launch of a refreshed vacation rental home – the Berkshires Home Makeover. Complete with furnishings and décor from The Home...

Faisal Hussain
October 31, 2022

PUBG MOBILE is Joined by Football Superstar Lionel Messi
Esports - Gaming - Influencers - Online - Sports

Battle royale mobile game PUBG MOBILE continues its collaborative spree by teaming up with legendary football superstar Lionel Messi. The news follows a partnership with Squid Game‘s Jung Ho Yeon as...

Hypebeast
October 31, 2022

Elon Musk Has Taken Control of Twitter and Fired its Top Execu...
Influencers - Online - Tech

Elon Musk has completed his $44 billion deal to buy Twitter, a source familiar with the deal told CNN Thursday, putting the world’s richest man in charge of one of the world’s most influential soc...

CNN
October 28, 2022

Denny’s Drops a Hot New Set of Creator Meal Collabs
Dining - Influencers - Press Releases

SPARTANBURG, S.C., Oct. 26, 2022 /PRNewswire/ -- On the heels of the All Day Diner Deals value menu launch, today Denny's announces the release of three tasty new eats developed in partnership with po...

Nicholas Fox
October 26, 2022

Gorillaz Launch Vodka Collaboration with Smirnoff
Beverages - Influencers - Music

Damon Albarn's band has created an exclusive limited edition Smirnoff x Gorillaz bottle featuring the group's characters as well as their own cocktail recipes including the Vodka Murdini - a spin on t...

MSN
October 24, 2022

Overstock Launches Brand Campaign as Home-Focused Retailer
Branding - Household - Influencers - Retail

SALT LAKE CITY, Oct. 20, 2022 (GLOBE NEWSWIRE) -- Overstock.com, Inc. (NASDAQ:OSTK), a leading online furniture and home furnishings retailer, today announced its brand campaign reinforcing the comp...

Faisal Hussain
October 21, 2022

Walmart Launches Creator Platform for Influencers with No Cap ...
Branding - CPG - Fashion - Health & Beauty - Household

Walmart is out with a new platform for influencers, called Walmart Creator. The big box retailer announced a beta version of the site that allows influencers and social media creators to monetize sho...

AOL
October 19, 2022

Nissan “New Frontiers” is Inspiration for College ...
Automotive - Branding - Influencers - Press Releases - Sports

Nissan is expanding ties with college sports through its “New Frontiers” program. The inaugural video series offers that building a personal brand, like a pro, can help collegiate athletes venture...

Sasha Villalobos
October 11, 2022

Martha Stewart Partners With Liquid Death to Release ‘Di...
Beverages - Branding - CPG - Household - Influencers

There are a handful of phrases that you can say that are absolutely timeless, including things like "My Twitter feed is an absolute trash fire" and "I would like to pet that dog." Another one that is ...

Food and Wine
October 7, 2022

TSUMo Snacks and Snoop Dogg Release Snazzle Os, the Cannabis-I...
CPG - Influencers - Press Releases - Retail

The Entertainment Icon Reimagines His Favorite Crispy, Onion-y Snack in Two Flavors Through Collaboration With Salty, Savory, THC-infused Edibles Brand Snoop Dogg is teaming up with TSUMo Snacks, one...

Sasha Villalobos
October 7, 2022

Hasbro Inks Nerf Brand Partnership Pacts with MrBeast, Luka Do...
Influencers - Online - Retail - Toys

The legendary creator and NBA All-Star will collaborate on social campaigns, blasters. Hasbro inked two-year partnerships for its Nerf brand with Jimmy Donaldson, better known by his creator handle, ...

Adweek
October 6, 2022

Chlöe Bailey Delivers a Fresh Take on ‘Footloose’ for Pep...
Beverages - Branding - CPG - Influencers - Music

Chlöe Bailey kicked off her Sunday shoes with Pepsi for the company’s newest commercial celebrating the limited edition return of Pepsi-Cola Soda Shop with a modern twist. In the Hannah Luxe Davis...

Billboard
October 5, 2022

Pocket.watch Conjures Up a New Creator
Influencers - Online - Streaming

LA’s pocket.watch has added teenage magician Dan Rhodes to its roster of content creators as it seeks to break into a new category. Rhodes already has 16 million YouTube subscribers and 10 million ...

Kidscreen
October 4, 2022

Pete Davidson Apologizes on Behalf of Taco Bell for Going Too ...
Dining - Influencers - Press Releases - Retail

Less is more when it comes to breakfast at Taco Bell®; the brand enlists help from Pete Davidson to apologize for going too far before 11 A.M. Taco Bell is here to acknowledge it might've taken inno...

Sasha Villalobos
October 3, 2022

Trevor Noah is Leaving ‘The Daily Show’
Influencers - Streaming - Television

“The Daily Show” host Trevor Noah has announced he will step away from the anchor desk. In a video statement shared on Twitter Thursday, Noah said that after seven years as host of the Comedy Cen...

CNN
September 30, 2022

PetSmart Partners with Interior Designers Nate Berkus and Jere...
Household - Influencers - Partnerships - Pets - Press Releases

PHOENIX, Sept. 26, 2022 /PRNewswire/ -- PetSmart is elevating specialty pet and home décor with world-renowned interior designers Nate Berkus and Jeremiah Brent by launching an exclusive colle...

Faisal Hussain
September 26, 2022

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