pocket.watch adds 13 new creators to its portfolio
Influencers - Online

LA-based pocket.watch has partnered with 13 popular YouTube-first creators, with plans to expand their shows into original content beyond YouTube. The new channels joining the company’s roster are ...

Kidscreen
May 25, 2022

TikTok Star Jax Joins Musicians On Call And Men’s Wearhouse ...
Fashion - Influencers - Music - Non-Profit - Online

NASHVILLE, Tenn., May 04, 2022 (GLOBE NEWSWIRE) -- Prom season is a time for teens to make lifelong memories picking out their favorite dress or tuxedo, dancing the night away and capturing many speci...

Faisal Hussain
May 23, 2022

Bud Light Canada Launches ‘Bud Light Camp’ in Cele...
Beverages - Influencers - Non-Profit - Partnerships - Press Releases

TORONTO, May 17, 2022 /CNW/ - As a longstanding supporter of Pride, Bud Light Canada is proud to announce the launch of Bud Light Camp – an LGBTQIA2S+ community and ally-focused adult camp that ...

Faisal Hussain
May 19, 2022

The Athlete’s Foot Partners with adidas and Brings Back ...
Fashion - Influencers - Music - Partnerships - Press Releases

ATLANTA, May 18, 2022 /PRNewswire/ -- The specialty footwear and lifestyle retailer, The Athlete's Foot (TAF), and leading sportswear manufacturer, adidas will be hosting the popular, "The Athle...

Faisal Hussain
May 18, 2022

Frito-Lay Variety Packs Invite Fans to “Unbox the Icons&...
CPG - Influencers - Partnerships - Press Releases

PLANO, Texas, May 16, 2022 /PRNewswire/ -- The excitement that comes from opening Frito-Lay® Variety Packs and selecting that perfect snack for the perfect occasion is unmatched. To help fans turn...

Faisal Hussain
May 16, 2022

How Chains Like McDonald’s & Taco Bell Use Famous Music...
Branding - Dining - Influencers

Mary J. Blige’s 2012 partnership with Burger King, featuring a cover of her song “Don’t Mind” remixed to highlight the new Crispy Chicken Wrap product, was a highly contentious campaign and wa...

Eater
May 10, 2022

Introducing Thomas Ashbourne Craft Spirits: Wildly Dignified P...
Beverages - CPG - Influencers - Non-Profit - Partnerships

NEW YORK, May 2, 2022 /PRNewswire/ -- Introducing pre-made cocktail innovator: Thomas Ashbourne Craft Spirits - a wildly dignified way to enjoy premium craft cocktails in bottles and cans. As the ...

Faisal Hussain
May 5, 2022

Truly Taps Global Pop Superstar Dua Lipa as Chief Flavor Offic...
Beverages - CPG - Influencers - Music - Partnerships

BOSTON, May 2, 2022 /PRNewswire/ -- Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced the launch of its new, limited-edition Truly Poolside Variety Pack inspi...

Faisal Hussain
May 2, 2022

MTN DEW Flamin’ Hot Becomes The Official Drink Of Hell A...
Beverages - Influencers - Press Releases

PURCHASE, N.Y., April 21, 2022 /PRNewswire/ -- There is no better place than Hell to welcome back by overwhelming demand, MTN DEW® FLAMIN' HOT®. So good in fact, that not only is MTN DEW FLAMIN' HOT...

Nicholas Fox
April 21, 2022

McDonald’s Unveils ‘Thank You Crew’ Initiative
Dining - Influencers

McDonald’s Corp. is inviting customers to help celebrate its employees in a new “Thank You Crew” initiative that launched this week. The Chicago-based burger brand kicked off the program with f...

NRN
April 21, 2022

IHOP Officially Opens the International Bank of Pancakes with ...
Branding - Dining - Influencers - Online - Press Releases

GLENDALE, Calif.--(BUSINESS WIRE)--Today, IHOP® announced it is officially opening the International Bank of PancakesSM, the brand's first-ever loyalty program. To share the news and spread joy acro...

Faisal Hussain
April 11, 2022

Fashion is One of the Most Interesting Categories on TikTok
Fashion - Influencers - Online

TikTok is undoubtedly one of the biggest social media platforms in the world right now. It’s understandable why you may want to join in on the fun if you haven’t yet. But with the number of TikTok...

COMPLEX
April 8, 2022

StickyLickits Teams Up With YouTube’s Most Popular Kidfluenc...
Branding - CPG - Influencers - Partnerships - Press Releases

LOS ANGELES--(BUSINESS WIRE)--Wisdom, fun, and tasty treats, too — that’s what grandmas are made of. Now one entrepreneurial grandma in California is sharing her wisdom with more families. She cre...

Faisal Hussain
March 28, 2022

Fiverr to Host Its First Music Event, “Now Playing”, Featu...
Influencers - Music - Online - Partnerships - Press Releases

NEW YORK--(BUSINESS WIRE)--Fiverr International Ltd., (NYSE: FVRR), the company that is changing how the world works together, today announced its first music event, “Now Playing” on March 30th an...


March 28, 2022

Rare Pokémon Card Sold for Over $130,000 USD
Classic Characters - Influencers - Online - Toys

An ultra-rare Pokémon card has resurfaced after 23 years, selling earlier this year for $136,000 USD. YouTuber smpratte recently revealed the “Snap Magikarp” trading card in a video, claiming tha...

HYPEBEAST
March 17, 2022

Sesame Workshop and Warnermedia Kids & Family Launch Star...
Classic Characters - Influencers - Non-Profit - Partnerships - Press Releases

NEW YORK, March 14, 2022 /PRNewswire/ -- Sesame Workshop today launched the next phase of its ongoing Coming Together initiative: a "Word of the Day" video series that harnesses the power of langu...

Faisal Hussain
March 14, 2022

KFC Presents Music “Feastival” and Launches New Menu Item
Dining - Influencers - Music

KFC is rounding out its menu of tasty chicken, burgers, and chips with a fresh Australian music festival. The famous fried chicken chain is presenting "Feastival", a day-long fest next month on Sydne...

Billboard
February 18, 2022

Pure Green Partners With FoodGod For Juice Launch
Beverages - Influencers

Pure Green, a national wellness bar and supplier of cold-pressed juice, is rejoining forces with celebrity food influencer,Jonathan Cheban, AKA Foodgod, to launch menu items as part of an exclusive pa...

Fast Casual
February 15, 2022

Issa Rae, Nasdaq And Airbnb Team Up To Donate $100,000 To Lead...
Influencers - Non-Profit - Press Releases

LOS ANGELES, Feb. 15, 2022 /PRNewswire/ -- Airbnb named LeadersUp as a recipient to receive a $100,000 donation together with Nasdaq to help local organizations with visions in line with Nasdaq's ambi...

Nicholas Fox
February 15, 2022

My/Mochi Joins Celebrity Chef Guy Fieri As He Hosts ‘The...
Influencers - Press Releases

LOS ANGELES, Feb. 8, 2022 /PRNewswire/ -- My/Mochi and their very own Head of Innovation and Michelin star chef Cris Sanchez celebrates the Super Bowl and the biggest snacking day of the year at The P...

Nicholas Fox
February 8, 2022

Viral TikTok Barber, Doc Dami, Is Proving to Be a Master Barbe...
Influencers

With over 3 million TikTok followers and hundreds of videos of transformational cuts, it’s no wonder this Calgary-based barber is known as a “surgeon with the clips.” 20-year-old Nigerian-Canad...

COMPLEX
February 8, 2022

Issa Rae Lists LA Home on Airbnb for $56/day on Valentine̵...
Influencers - Travel

Issa Rae is giving fans a chance for a romantic stay at her South Los Angeles home over Valentine’s Day weekend. Teaming up with Airbnb, the “Insecure” and “Awkward Black Girl” star and cre...

NY Post
February 3, 2022

Hugo Boss Releases Star-Studded Campaigns for Boss and Hugo as...
Branding - Fashion - Influencers - Press Releases - Retail

METZINGEN, Germany, Jan. 26, 2022 /PRNewswire/ -- HUGO BOSS launches two simultaneous star-studded global campaigns for its brands BOSS and HUGO. The release is the first visual representation of ...

Faisal Hussain
January 26, 2022

Vital Proteins Names Addison Rae As Global Brand Ambassador
Health & Beauty - Influencers

TikTok superstar Addison Rae has been named Global Brand Ambassador for collagen brand Vital Proteins. In her new role, rae will share her love of the brand, including the Wellness Gummy line and edu...

Global Cosmetics News
January 25, 2022

Gronk’s Loss is Your Gain! While He’s Away Enjoying the Of...
Household - Influencers - Online - Partnerships - Press Releases

CHICAGO--(BUSINESS WIRE)--Rob Gronkowski (the expert when it comes to football, parties and the Big Game) and Groupon (the experience pros) are teaming up to throw an over-the-top Big Game party exp...

Faisal Hussain
January 24, 2022

Skechers Names Their New Footwear and Apparel Ambassador, Aman...
Fashion - Influencers

SKETCHERS released its newest celebrity ambassador today. The shoe brand announced its partnership with Amanda Kloots to join the company’s team of ambassadors. Kloots, a host on “The Talk,” wi...

Footwear News
January 14, 2022

Serendipity3 and Selena Gomez Bring Hotel Transylvania to Life...
Attractions - Dining - Influencers - Partnerships - Press Releases

NEW YORK, Jan. 14, 2022 /PRNewswire/ -- Serendipity3 restaurant, the iconic New York City landmark and home of the world famous Frrrozen Hot Chocolate, in collaboration with Prime Video, today ...

Faisal Hussain
January 14, 2022

Attend Super Bowl LVI with American Cancer Society Celebrity P...
Influencers - Non-Profit - Press Releases - Sports

ATLANTA, Jan. 12, 2022 /PRNewswire/ -- The American Cancer Society (ACS), through its National Football League (NFL) Crucial Catch partnership, announced today that TikTok star Addison Rae will give o...

Nicholas Fox
January 12, 2022

Brand Collaborations with TikTok Content Creators Drive Big Re...
Influencers - Online

Ad creative has always played an essential role in any marketing strategy’s effectiveness, but it’s even more important on TikTok. Our platform is uniquely designed to inspire creativity and joy, ...

TikTok
January 11, 2022

8 Things Marketers Should Know From CES 2022
Automotive - Electronics - Gaming - Health & Beauty - Influencers

Here’s an at-a-glance list of all the announcements that matter the most to marketers (and a few future trends to keep an eye on). As usual, while mobile phones had a presence at CES 2022, the event...

The Drum
January 10, 2022

Best Buy Teams with Tech Influencer Marques Brownlee on New In...
Influencers - Retail - Tech

Consumer electronics retailer Best Buy Co. Inc. is partnering with tech influencer, reviewer and video creator Marques Brownlee on “Rewind: Tech from 2021,” in which Brownlee will highlight his to...

Pymnts
January 7, 2022

Whole Foods & TikTok’s Rudy Willingham Partner to R...
Health & Beauty - Influencers - Retail

Taking heed of a recent survey from Wakefield Research that suggests 65% of Americans believe New Year’s Resolutions add stress during the winter months, Whole Foods Market (WFM) is launching its Re...

Adweek
January 7, 2022

Saweetie and Cher Star in MAC Cosmetics’ ‘Challenge Accept...
Health & Beauty - Influencers - Retail

Saweetie’s newest campaign with MAC Cosmetics is here — and it involves none other than Cher. The rapper and music icon feature in MAC’s “Challenge Accepted” campaign, which challenges its ...

WWD
January 4, 2022

Heinz Gives CALL OF DUTY Players a Safe Place to Snack
CPG - Dining - Gaming - Influencers

Players of Activision’s battle royale game Call of Duty: Warzone Pacific have discovered hidden spots on the map where they can briefly dip out of bounds to escape their opponents or set up a surpri...

Adweek
December 23, 2021

YouCam Makeup Teams Up With RuPaul’s Drag Race Star Ginger M...
Fashion - Health & Beauty - Influencers - Partnerships - Press Releases

NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, and creator of the award-winning YouCam Makeup...

Faisal Hussain
December 20, 2021

INTRODUCING THE LIMITED-EDITION G-SHOCK REF. 6900-PT80 BY JOHN...
Fashion - Influencers - Music - Partnerships - Press Releases

DOVER, N.J., Dec. 14, 2021 /PRNewswire/ -- Casio America, Inc is pleased to announce the release of the Casio G-SHOCK Ref. 6900-PT80 by John Mayer. Together with HODINKEE and designed in collabor...

Faisal Hussain
December 17, 2021

e.l.f. Cosmetics Launches Holiday TikTok ‘Movie’
Health & Beauty - Influencers

e.l.f. Cosmetics is celebrating the season and recapping the biggest trends of the year with a holiday TikTok movie. It’s the first time the brand has launched a TikTok-native film, crowdsourced fr...

BeautyPackaging
December 16, 2021

Igloo Heads to Flavortown: Culinary Icon Guy Fieri Joins the C...
Household - Influencers - Online - Partnerships - Press Releases

KATY, Texas--(BUSINESS WIRE)--Today, Igloo announced Guy Fieri — chef, restaurateur, New York Times Best Selling author and Emmy® Award-winning TV host — as an official Igloo brand ambassador. ...

Faisal Hussain
December 10, 2021

Kim Kardashian Announces Fendi x SKIMS Is Returning
Fashion - Influencers

Back in October, Kim Kardashian‘s SKIMS announced that it will be teaming up with Fendi for a collaborative activewear and ready-to-wear collection, and now the two giants are back together just in ...

HypeBeast
December 8, 2021

5 Partnerships That Made Beautiful Music in 2021
Attractions - CPG - Dining - Finance - Influencers

Music partnerships have been all the rage this year, with artists and music companies collaborating in categories that include CPG, dining, toy brands and more to engage fans in new and exciting ways!...

Abby Calcara
December 7, 2021

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