Sonic Drive-In Challenges TikTokers to Recreate Its Classic Me...
Dining - Influencers

Fast-food chain Sonic Drive-In challenged three popular TikTok personalities to hack its menu by incorporating ingredients from other fast-food or convenience store brands. Newton Nguyen will tackle ...

Adweek
June 22, 2021

Brands & Retailers Need to Rethink Digital Marketing
Branding - Fashion - Health & Beauty - Influencers - Online

What’s become clear to e-tailers globally is that the Facebook-dominated era, which fuelled thousands of new direct-to-consumer brands, is transforming. Already, marketers must think more broadly ab...

Vogue Business
June 21, 2021

Fred Segal: Opportunities for Retail Activations & Partne...
CPG - Electronics - Fashion - Health & Beauty - Influencers

Fred Segal has brought its "L.A. Cool" to brands for over 60 years, enabling partners to capture the optimism, inclusion and love that makes it a unique staple in the retail world. The brand's Road...

Faisal Hussain
June 17, 2021

Instagram Reels Now Has Ads
Influencers

Get ready to start seeing ads in Instagram Reels. The app’s video feed / TikTok clone will start including ads today across the globe. They’ll look just like any other Reel — full-screen, loopin...

The Verge
June 17, 2021

TikTok Takes Over for YouTube as Major VidCon Sponsor
Attractions - Influencers - Online - Tech

TikTok has signed on to become the major sponsor of VidCon 2021, taking over from YouTube, which has been the headline supporter of the event since 2013. Indeed, with TikTok as the major sponsor, the ...

SoicalMediaToday
June 16, 2021

The Big Oil Instagram Influencers Are Here
Influencers - Online - Retail

Compared to some other brands, Big Oil has made relatively small forays into the world of Instagram marketing—but if history is any indication, they’re just getting started. Cherrie Lynn Almonte ...

Gizmodo
June 16, 2021

Spotify Just Launched Its Clubhouse Rival Greenroom
Influencers - Online

Spotify on Wednesday launched Greenroom, its new live audio app with similar features to Clubhouse, on both iOS and Android. Greenroom’s debut comes after Spotify acquired sports-focused live audio...

The Wrap
June 16, 2021

TikTok Launches #CreativityForGood Campaign
Influencers - Non-Profit - Online - Tech

With the annual Cannes Lions advertising awards coming up, TikTok is looking to get involved - but unfortunately, TikTok videos, at present, don't fit into the existing Cannes categories. In light of...

SocialMediaToday
June 16, 2021

Facebook & Instagram Launch Influencer Affiliate Tool for...
Fashion - Health & Beauty - Influencers - Online - Retail

Creators have always used Instagram to share products they love, and people trust their favorite accounts for inspiration and new products. Today, select creators can tag products from the brands they...

Facebook
June 10, 2021

TikTok Hired Its Best Animators for Anti-Bullying Campaign
Influencers

Starting today, you might see some beautiful new animations posted to TikTok’s accounts. The company has partnered with six of its platform’s popular animators — several of whom were featured in...

The Verge
June 9, 2021

Snap Poaches Pair of TikTok Execs
Influencers - Tech

Snap, as part of staffing up teams for its TikTok-like Snapchat Spotlight user-generated content initiative, has hired two executives from ByteDance's TikTok: Sam Corrao Clanon and Varshini Satish. C...

Variety
June 8, 2021

Billy Porter & Jimmy Choo Partner on Unisex Heel Collecti...
Fashion - Influencers

In celebration of Pride Month, Billy Porter and Jimmy Choo just announced a capsule collection of boots, pumps, loafers and bags that celebrate the actor’s distinctive flair for fashion and drama ...

Footwear News
June 7, 2021

A TikTok Tune is Becoming Sally Beauty’s New Anthem
Health & Beauty - Influencers - Music - Online - Retail

Sally Beauty has long been known for selling hair color, styling tools and other beauty products. Yet over the past several years, it has faced challenges familiar to many brick-and-mortar retailers: ...

CNBC
June 4, 2021

Snap Prioritizes Creators with AR-Equipped Smart Glasses
Influencers

Snap equipped its next generation of smart glasses with augmented reality (AR) technology to help foster stronger ties with people who create content for its photo-messaging app. The limited release a...

Marketing Dive
June 4, 2021

The Twitter Blue Subscription Service Starts Rolling Out
Influencers - Tech

Twitter has officially announced Twitter Blue, a paid subscription service that offers access to new features like undoing tweets and viewing threads in an easier to digest “Reader Mode.” Starting...

The Verge
June 3, 2021

Chipotle Celebrates Pride Month in Partnership with Drag Queen...
Dining - Influencers - Non-Profit

Chipotle Mexican Grill today announced it will celebrate drag culture and support affiliated LGBTQIA+ organizations throughout June's Pride Month. The brand will serve up realness across two different...

QSR Magazine
June 1, 2021

DSW Teams with Jojo Fletcher for New Spring Collection
Fashion - Influencers - Retail

Jojo Fletcher is all about comfort. “The Bachelor” star has teamed up with DSW to curate a collection of spring-ready styles — which are available now at DSW.com — that will give your wardrob...

Footwear News
May 28, 2021

Clubhouse To Fund Original Audio Projects From Creators
Influencers - Podcasts - Tech

Clubhouse’s Creator First accelerator program will fund 25 original audio projects from its inaugural class of 40 creators. The invite-only audio platform, whose latest funding round valued it at a...

tubefilter
May 28, 2021

Magic Spoon & TikTok Influencers Sway House Create Limite...
CPG - Influencers

Who wouldn’t want their faces on a cereal box? It’s a salient point made by Greg Sewitz, co-founder of nutritious cereal brand Magic Spoon. Of course, the influencers living in Sway House Los Ang...

Adweek
May 27, 2021

Social Media & Involvement are Key for Reaching Tweens
Influencers

Social media, recommendations and involvement in the development process are the keys to winning over Gen Z, according to a new report from the Joan Ganz Cooney Center. “By/With/For Youth: Inspiring...

Kidscreen
May 27, 2021

McDonald’s Long-Awaited BTS Meal Arrives Nationwide
Dining - Influencers

On Wednesday night, McDonald’s is also offering up yet another way to celebrate this much anticipated collab. Alarms should be set for 7 p.m. EST, when McDonald’s and BTS will drop a merch line on...

QSR Magazine
May 26, 2021

Here’s a List of the Top Talent Managers and Agents for ...
Influencers

As the influencer industry continues to grow, so does the demand for talent managers and agents. Managers and agents help creators make money and choose which business opportunities to pursue. We buil...

Business Insider
May 26, 2021

Amazon Cashes in on TikTok Trends with New Collection
Influencers - Online - Retail

Amazon published a new product collection called “Internet Famous: The Latest To Go Viral.” It features a mix of portable carpet cleaners, foot peel masks and dozens of other products that have re...

Modern Retail
May 25, 2021

Shein Tops Amazon as Most-Downloaded Shopping App
Influencers - Online - Retail - Tech

In mid-May, Shein surpassed Amazon as the most downloaded iPhone shopping app in the US, something it had already done in Google Play downloads the week prior. The retailer has driven large site traff...

Modern Retail
May 25, 2021

TikTok Teams With SiriusXM & Pandora to Launch Creator Co...
Influencers - Music - Podcasts - Streaming

TikTok, which has spawned many a hit song, is launching its very own radio station in collaboration with SiriusXM. TikTok Radio will debut as a full-time station on SiriusXM — both in vehicles and ...

Tubefilter
May 25, 2021

Have We Reached Peak Celebrity Tequila?
Beverages - Influencers

In the past few years, famous names have flocked to the spirit. The likes of Dwayne “The Rock” Johnson, Elon Musk, Shay Mitchell, and Pierce Brosnan hopped on board just last year. And as it turns...

VinePair
May 21, 2021

North Face Taps Lena Waithe & Jimmy Chin for Equity Campa...
Fashion - Influencers

The North Face has revealed its Explore Fund Council, a group who will guide the brand’s $7 million in initial global funding to build equity in the outdoors and further reveal the benefits explorat...

Footwear News
May 21, 2021

Strike up the Brand with a Music Marketing Partnership
CPG - Dining - Health & Beauty - Household - Influencers

Here's a look at some great marketing partnership opportunities coming from the music community! The music industry is no stranger to change, and that familiarity served it well throughout the pand...

Andrew Gormley
May 21, 2021

Instagram Announces ‘Creator Week’ to Provide Plat...
Influencers - Online

Instagram has set a three-day program dubbed Creator Week — the social-media platform’s first professional development event series designed to help creators grow their followings and make more mo...

Variety
May 19, 2021

TikTok and Dove Partner on Body Inclusivity Campaign
CPG - Health & Beauty - Influencers

TikTok and Dove kicked off a partnership and accompanying campaign to promote body inclusivity and acceptance. Dove Self-Esteem Project tools will be available via TikTok in North America through Jun...

Adweek
May 17, 2021

P&G Teams with Harry & Meghan to Promote Social Caus...
CPG - Health & Beauty - Influencers - Non-Profit

THE WHAT? Meghan Markle and Prince Harry’s Archewell Foundation has announced a multi-year global partnership with personal care giant Procter & Gamble, which will focus on building more compass...

Global Cosmetics News
May 14, 2021

LeBron Talks About Pepsi Deal & Mtn Dew Partnership
Beverages - CPG - Influencers

PepsiCo is banking on that kind of reaction after luring James away from archrival Coca-Cola, which he endorsed for 17 years. The four-time NBA champion is considered to be one of the most marketable ...

CNBC
May 13, 2021

HyperX Renews Sponsorship with Top Female Content Creator Poki...
Esports - Gaming - Influencers - Press Releases - Sponsorships

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming division of Kingston Technology Company, Inc., today announced the re-signing of top female content creator Pokimane. Under the sponsorsh...

Faisal Hussain
May 13, 2021

Tony Hawk Joins GameSquare Esports as Special Advisor
Esports - Influencers

International esports company GameSquare Esports announced that famed skateboarder Tony Hawk has partnered with the organisation as a special advisor. Hawk will act as a special advisor to CEO Justin...

Esports Insider
May 13, 2021

Cutwater Teams Up with “The Office” in Cameo Campa...
Beverages - Influencers - Television

Award-winning San Diego-based distillery Cutwater Spirits launches its “Cut Out With Cameo” campaign featuring everyone’s favorite group of office-mates: Brian Baumgartner, Oscar Nuñez, Leslie ...

Bevnet
May 13, 2021

A24, Studio Behind ‘Euphoria’, Recruits for Beauty...
Health & Beauty - Influencers - Streaming

The arthouse production company behind Euphoria, a hit HBO show that made waves for its bold use of makeup, is laying the groundwork to launch its own beauty line, according to a job posting on its we...

Business of Fashion
May 12, 2021

PlayMonster Partners With Dude Perfect to Kick Off Summer Koos...
Influencers - Online - Partnerships - Press Releases - Toys

BELOIT, Wisc. (May 11, 2021) — To kick off its highly anticipated summer launch of Koosh™, PlayMonster has partnered with YouTube mega-stars Dude Perfect for an action-packed branded content camp...

Faisal Hussain
May 11, 2021

Kraft and the Mayo Man Launch Contest for a New Brand Ambassad...
CPG - Influencers

Some believe that as we walk through the doors of success, it is important to hold them open for others as we go. That is exactly what Kraft and the Mayo Man are doing with the 2021 Kraft Mayo Draft. ...

Adweek
May 11, 2021

Snapchat Bets Big on AR’s E-Commerce Future
Influencers - Online - Retail - Tech

Snapchat recently acquired fashion recommendation app Screenshop earlier in April, as reported by The Information, and sizing tech company Fit Analytics in March for an undisclosed amount. The company...

RetailDive
May 11, 2021

Lacoste Unveils New Elaborate Retail Experience: The Lacoste C...
Fashion - Influencers - Retail

Lacoste looked to its own rich tennis history to create an elaborate and thoughtful retail experience, transporting shoppers to a destination that evokes the spirit of a luxurious yet inclusive Southe...

Forbes
May 10, 2021

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