Fast-food chain Sonic Drive-In challenged three popular TikTok personalities to hack its menu by incorporating ingredients from other fast-food or convenience store brands.
Newton Nguyen will tackle ...
What’s become clear to e-tailers globally is that the Facebook-dominated era, which fuelled thousands of new direct-to-consumer brands, is transforming. Already, marketers must think more broadly ab...
Fred Segal has brought its "L.A. Cool" to brands for over 60 years, enabling partners to capture the optimism, inclusion and love that makes it a unique staple in the retail world.
The brand's Road...
Get ready to start seeing ads in Instagram Reels. The app’s video feed / TikTok clone will start including ads today across the globe. They’ll look just like any other Reel — full-screen, loopin...
TikTok has signed on to become the major sponsor of VidCon 2021, taking over from YouTube, which has been the headline supporter of the event since 2013. Indeed, with TikTok as the major sponsor, the ...
Compared to some other brands, Big Oil has made relatively small forays into the world of Instagram marketing—but if history is any indication, they’re just getting started.
Cherrie Lynn Almonte ...
Spotify on Wednesday launched Greenroom, its new live audio app with similar features to Clubhouse, on both iOS and Android.
Greenroom’s debut comes after Spotify acquired sports-focused live audio...
With the annual Cannes Lions advertising awards coming up, TikTok is looking to get involved - but unfortunately, TikTok videos, at present, don't fit into the existing Cannes categories.
In light of...
Creators have always used Instagram to share products they love, and people trust their favorite accounts for inspiration and new products. Today, select creators can tag products from the brands they...
Starting today, you might see some beautiful new animations posted to TikTok’s accounts. The company has partnered with six of its platform’s popular animators — several of whom were featured in...
Snap, as part of staffing up teams for its TikTok-like Snapchat Spotlight user-generated content initiative, has hired two executives from ByteDance's TikTok: Sam Corrao Clanon and Varshini Satish.
C...
In celebration of Pride Month, Billy Porter and Jimmy Choo just announced a capsule collection of boots, pumps, loafers and bags that celebrate the actor’s distinctive flair for fashion and drama ...
Sally Beauty has long been known for selling hair color, styling tools and other beauty products. Yet over the past several years, it has faced challenges familiar to many brick-and-mortar retailers: ...
Snap equipped its next generation of smart glasses with augmented reality (AR) technology to help foster stronger ties with people who create content for its photo-messaging app. The limited release a...
Twitter has officially announced Twitter Blue, a paid subscription service that offers access to new features like undoing tweets and viewing threads in an easier to digest “Reader Mode.” Starting...
Chipotle Mexican Grill today announced it will celebrate drag culture and support affiliated LGBTQIA+ organizations throughout June's Pride Month. The brand will serve up realness across two different...
Jojo Fletcher is all about comfort.
“The Bachelor” star has teamed up with DSW to curate a collection of spring-ready styles — which are available now at DSW.com — that will give your wardrob...
Clubhouse’s Creator First accelerator program will fund 25 original audio projects from its inaugural class of 40 creators.
The invite-only audio platform, whose latest funding round valued it at a...
Who wouldn’t want their faces on a cereal box?
It’s a salient point made by Greg Sewitz, co-founder of nutritious cereal brand Magic Spoon. Of course, the influencers living in Sway House Los Ang...
Social media, recommendations and involvement in the development process are the keys to winning over Gen Z, according to a new report from the Joan Ganz Cooney Center. “By/With/For Youth: Inspiring...
On Wednesday night, McDonald’s is also offering up yet another way to celebrate this much anticipated collab. Alarms should be set for 7 p.m. EST, when McDonald’s and BTS will drop a merch line on...
As the influencer industry continues to grow, so does the demand for talent managers and agents.
Managers and agents help creators make money and choose which business opportunities to pursue.
We buil...
Amazon published a new product collection called “Internet Famous: The Latest To Go Viral.” It features a mix of portable carpet cleaners, foot peel masks and dozens of other products that have re...
In mid-May, Shein surpassed Amazon as the most downloaded iPhone shopping app in the US, something it had already done in Google Play downloads the week prior. The retailer has driven large site traff...
TikTok, which has spawned many a hit song, is launching its very own radio station in collaboration with SiriusXM.
TikTok Radio will debut as a full-time station on SiriusXM — both in vehicles and ...
In the past few years, famous names have flocked to the spirit. The likes of Dwayne “The Rock” Johnson, Elon Musk, Shay Mitchell, and Pierce Brosnan hopped on board just last year. And as it turns...
The North Face has revealed its Explore Fund Council, a group who will guide the brand’s $7 million in initial global funding to build equity in the outdoors and further reveal the benefits explorat...
Here's a look at some great marketing partnership opportunities coming from the music community!
The music industry is no stranger to change, and that familiarity served it well throughout the pand...
Instagram has set a three-day program dubbed Creator Week — the social-media platform’s first professional development event series designed to help creators grow their followings and make more mo...
TikTok and Dove kicked off a partnership and accompanying campaign to promote body inclusivity and acceptance.
Dove Self-Esteem Project tools will be available via TikTok in North America through Jun...
THE WHAT? Meghan Markle and Prince Harry’s Archewell Foundation has announced a multi-year global partnership with personal care giant Procter & Gamble, which will focus on building more compass...
PepsiCo is banking on that kind of reaction after luring James away from archrival Coca-Cola, which he endorsed for 17 years. The four-time NBA champion is considered to be one of the most marketable ...
FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming division of Kingston Technology Company, Inc., today announced the re-signing of top female content creator Pokimane. Under the sponsorsh...
International esports company GameSquare Esports announced that famed skateboarder Tony Hawk has partnered with the organisation as a special advisor.
Hawk will act as a special advisor to CEO Justin...
Award-winning San Diego-based distillery Cutwater Spirits launches its “Cut Out With Cameo” campaign featuring everyone’s favorite group of office-mates: Brian Baumgartner, Oscar Nuñez, Leslie ...
The arthouse production company behind Euphoria, a hit HBO show that made waves for its bold use of makeup, is laying the groundwork to launch its own beauty line, according to a job posting on its we...
BELOIT, Wisc. (May 11, 2021) — To kick off its highly anticipated summer launch of Koosh™, PlayMonster has partnered with YouTube mega-stars Dude Perfect for an action-packed branded content camp...
Some believe that as we walk through the doors of success, it is important to hold them open for others as we go. That is exactly what Kraft and the Mayo Man are doing with the 2021 Kraft Mayo Draft.
...
Snapchat recently acquired fashion recommendation app Screenshop earlier in April, as reported by The Information, and sizing tech company Fit Analytics in March for an undisclosed amount. The company...
Lacoste looked to its own rich tennis history to create an elaborate and thoughtful retail experience, transporting shoppers to a destination that evokes the spirit of a luxurious yet inclusive Southe...
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