M&M’s Introduces Purple Candy Mascot to Celebrate Accep...
Branding - CPG - Music - Non-Profit - Online

M&M’s today (Sept. 28) expanded its crew of characters with the introduction of Purple, a female, peanut M&M “spokescandy.” The addition to its roster of mascots is the first in a decade...

Marketing Dive
September 28, 2022

Amplifying the Corporate Movement on Climate Action – We...
CPG - Non-Profit

Today, we signed The Climate Pledge – proudly joining hundreds of companies like Visa, Unilever and Salesforce committing to net-zero carbon emissions by 2040. The world is taking notice of what we...

Impossible Foods
September 27, 2022

Stop & Shop Donates 100,000 Diapers During National Diape...
CPG - Health & Beauty - Non-Profit - Partnerships - Press Releases

QUINCY, Mass., Sept. 26, 2022 (GLOBE NEWSWIRE) -- Stop & Shop today announced a donation of 100,000 diapers to diaper banks across its five-state footprint in honor of National Diaper Need Awarene...

Faisal Hussain
September 27, 2022

OpTic Gaming Signs Dairy MAX as Official Nutrition Partner
Esports - Gaming - Non-Profit

North American esports organization OpTic Gaming has announced dairy industry initiative Dairy MAX as its latest sponsor and official nutrition partner. The deal will see OpTic’s social media chann...

Esports Insider
September 22, 2022

Pollo Campero Launches 2nd Annual Collectible Cup Benefiting S...
Beverages - Dining - Non-Profit - Press Releases

DALLAS, Sept. 21, 2022 /PRNewswire/ -- After raising nearly $50,000 from its first St. Jude collectible Care Cup in 2021, Pollo Campero has launched its second annual collectible Care Cup fundraiser i...

Nicholas Fox
September 21, 2022

PacSun Ramps Partnership with Los Angeles Rams
Fashion - Non-Profit - Retail - Sports

Continuing its proud partnership with the Los Angeles Rams, PacSun has now marked its third annual sponsorship with $2 million USD in total product donations. The ongoing partnership between the Ameri...

Hypebeast
September 21, 2022

Long John Silver’s Teams Up with No Kid Hungry
Dining - Non-Profit

This September as part of National Hunger Action Month, the Long John Silver’s crew is teaming up with No Kid Hungry to help end childhood hunger in the United States. Long John Silver’s is going ...

QSR Magazine
September 16, 2022

Sarah Michelle Gellar Teams Up with Freshpet to Reward Animal ...
Influencers - Non-Profit - Partnerships - Pets - Press Releases

SECAUCUS, N.J., Sept. 12, 2022 /PRNewswire/ -- Freshpet (FRPT) is partnering with actress and animal rescue advocate Sarah Michelle Gellar to celebrate its fifth annual Fresh Start initiative. Th...

Faisal Hussain
September 15, 2022

Outshine Partners with the Fruit Tree Planting Foundation to P...
CPG - Non-Profit - Press Releases

OAKLAND, Calif., Sept. 14, 2022 /PRNewswire/ -- Today Outshine® fruit bars announces a partnership with The Fruit Tree Planting Foundation to plant over 2,000 trees globally with the help of NBA Star...

Nicholas Fox
September 14, 2022

DreamWorks and UNICEF USA Launch ‘Gabby’s Kid Power Challe...
Non-Profit - Online - Streaming - Television

DreamWorks Animation and UNICEF USA have launched “Gabby's Kid Power Challenge,” a program that empowers kids to positively impact children in need around the world. Kids can learn valuable social...

AWN
September 13, 2022

Sesame Street: The Musical Begins Off-Broadway Previews Septem...
Classic Characters - Live Entertainment - Music - Non-Profit - Television

Elmo, Cookie Monster, Grover, and more take the stage in a new show featuring songs from the TV show plus new ones by Tom Kitt, Helen Park, and Nate Edmondson. Sesame Street and 42nd Street are one a...

Playbill
September 12, 2022

Latinas in Tech Partners With Korbel California Champagne to C...
Beverages - Non-Profit - Press Releases

SAN FRANCISCO, Sept. 12, 2022 /PRNewswire/ -- Latinas in Tech, a non-profit organization with the aim to connect, support, and empower Hispanic women working in technology, is entering the metaverse i...

Nicholas Fox
September 12, 2022

Hyundai Partners with Children’s Hospital of Savannah to...
Automotive - Non-Profit - Press Releases

SAVANNAH, Ga., Sept. 12, 2022 /PRNewswire/ -- Hyundai Motor America announced its partnership with Memorial Health's Dwaine and Cynthia Willett Children's Hospital of Savannah and Safe Kids Savannah t...

Nicholas Fox
September 12, 2022

Campbell’s Chunky Unveils ‘Chunky Sacks HungerR...
CPG - Non-Profit - Press Releases - Sports

CAMDEN, N.J., Sept. 8, 2022 /PRNewswire/ -- For 25 years, Campbell's® Chunky® has answered the call to fight food insecurity in partnership with the NFL. To further inspire NFL fans to join the figh...

Nicholas Fox
September 8, 2022

Lysol and Catherine Lowe Team Up to Support Classrooms Nationw...
CPG - Non-Profit - Press Releases

PARSIPPANY, N.J., Sept. 1, 2022 /PRNewswire/ -- This back-to-school season, Reckitt's leading germ killing brand, Lysol, is partnering with television star, graphic designer and mom Catherine Lowe in ...

Nicholas Fox
September 1, 2022

The Pokémon Company International Pledges $25 Million To Phil...
Classic Characters - Gaming - Non-Profit - Press Releases - Sponsorships

Bellevue, Wash. — August 15, 2022 — For 25 years, the Pokémon brand has been delivering joy and entertainment to fans around the world through video games, the Pokémon Trading Card Game, animati...

Angelina Luspo
August 29, 2022

Mattel Partners with Save the Children to Help Improve the Liv...
Non-Profit - Partnerships - Press Releases - Retail - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) and Mattel Children’s Foundation announced today that they are partnering with Save the Children to invest in the next generation. Fro...

Faisal Hussain
August 24, 2022

Tropical Smoothie Cafe Kicks Off Partnership With No Kid Hungr...
Beverages - Dining - Non-Profit - Press Releases

ATLANTA, Aug. 24, 2022 /PRNewswire/ -- Tropical Smoothie Cafe is partnering with No Kid Hungry to support efforts to end childhood hunger and help kids shine bright all year long. From Aug. 31 to Oct....

Nicholas Fox
August 24, 2022

Ben & Jerry’s Joins Forces with Tony’s Chocol...
CPG - Dining - Non-Profit - Press Releases

BURLINGTON, Vt., Aug. 18, 2022 /PRNewswire/ -- Two companies known for their passion for social justice have fallen bar over spoon for each other into a Chocolate Love A-Fair. Ben & Jerry's has jo...

Nicholas Fox
August 18, 2022

Kia’s “Make More Good” Efforts Continue With...
Automotive - Branding - Non-Profit - Partnerships - Press Releases

IRVINE, Calif., Aug. 17, 2022 /PRNewswire/ -- Heralding the arrival of the first-ever Kia Sportage Hybrid, Kia America is expanding its commitment to "Make More Good" with a 30-second broadcast a...

Faisal Hussain
August 18, 2022

HyperX Named Peripheral Partner for SoLa I CAN Technology and ...
Electronics - Esports - Gaming - Non-Profit - Sponsorships

Gaming peripherals brand HyperX has partnered with the SoLa I CAN Technology and Entrepreneurship Center, a tech hub part of the SoLa I CAN foundation. HyperX has donated gaming peripherals, includin...

Esports Insider
August 17, 2022

Pizza Hut Partners with Dairy Farmers of America on Innovative...
Dining - Non-Profit - Press Releases

PLANO, Texas, August 10, 2022 – Pizza Hut, known for cheese-centric innovations, and its parent company Yum! Brands are partnering with Dairy Farmers of America (DFA), a farmer-owned cooperative wit...

Angelina Luspo
August 16, 2022

Porsche 911 Sally Special: Created by Pixar and Porsche to Ben...
Automotive - Classic Characters - Non-Profit - Press Releases - Streaming

Porsche and Pixar Animation Studios have revealed a special Porsche inspired by one of the most beloved 911 models of all – Sally Carrera, from Disney and Pixar’s Cars. Named the “911 Sally Spec...

Angelina Luspo
August 15, 2022

Forever 21 Launches New Forever LA Mural Collection in Partner...
Fashion - Non-Profit - Partnerships - Press Releases - Retail

LOS ANGELES--(BUSINESS WIRE)--This summer, Forever 21 is partnering with Art Bridges the Gap and Boys & Girls Clubs of America to create and paint a new series of murals designed to recognize that...

Faisal Hussain
August 11, 2022

Little Caesars Love Kitchen Serves Free Pizza to Special Olymp...
Dining - Non-Profit - Press Releases - Sports

DETROIT , Aug. 5, 2022 /PRNewswire/ -- The Little Caesars Love Kitchen, a big rig pizza kitchen on wheels, is partnering with the Special Olympics Unified Cup Detroit 2022 to provide fresh pizza meals...

Nicholas Fox
August 5, 2022

Bids, Birdies and Beats: Online Auction Opens Ahead of St. Jud...
Attractions - Automotive - Live Entertainment - Music - Non-Profit

MEMPHIS, Tenn.--(BUSINESS WIRE)--Today through August 10, bidding is open for an online auction affiliated with a special concert benefiting St. Jude Children’s Research Hospital®: the St. Jude...

Faisal Hussain
August 5, 2022

SagerStrong Foundation Partners with Bentley through 2023 NBA ...
Attractions - Automotive - Non-Profit - Sports

The SagerStrong foundation, created by late sports reporter Craig Sager and his wife, Stacy, recently announced a partnership with Bentley through the 2023 NBA All-Star Game. A SagerStrong-branded Be...

Yuengling Reveals World’s Largest QR Code To Honor Our N...
Beverages - CPG - Non-Profit - Partnerships - Press Releases

POTTSVILLE, Pa., Aug. 2, 2022 /PRNewswire/ -- Today, D.G Yuengling & Son, Inc., America's Oldest Brewery®, unveiled the world's largest QR code grown from crops, a one-of-a-kind version of it...

Faisal Hussain
August 2, 2022

Tito’s Vodka Spoofs Hard Seltzer Craze by Selling Empty Can
Beverages - CPG - Non-Profit - Retail

Tito’s Handmade Vodka is introducing Tito’s in a Can, a 16-ounce reusable steel can that is sold completely empty, per details shared with Marketing Dive. Consumers are encouraged to fill the emp...

Marketing Dive
August 2, 2022

Bic Launches #write4teachers Campaign to Honor Educators in Pa...
CPG - Music - Non-Profit - Press Releases

SHELTON, Conn., Aug. 1, 2022 /PRNewswire/ -- BIC has announced it is partnering with iHeartMedia New York for the return of #Write4Teachers, which celebrates teachers who impact the lives of their stu...

Nicholas Fox
August 1, 2022

Boys & Girls Clubs of America Team Up with Retailers and ...
Automotive - Dining - Fashion - Finance - Health & Beauty

ATLANTA, July 14, 2022 /PRNewswire/ -- Today, as the organization prepares kids and teens for the best school year yet, Boys & Girls Clubs of America, alongside over 20 trusted partners,...

Faisal Hussain
July 29, 2022

Fender Custom Shop And Illumination Join Forces To Create One-...
Electronics - Music - Non-Profit - Partnerships - Press Releases

HOLLYWOOD, Calif., July 22, 2022 /PRNewswire/ -- Fender Custom Shop™ (FCS) and The Fender Play Foundation™ (FPF) today announced the "Fender® x Minions: The Rise of Gru" Collection in coll...

Faisal Hussain
July 22, 2022

History Channel/A+E Networks Teams With George Clooney & ...
Non-Profit - Television

The History Channel/A+E Networks has announced a multi-year partnership with the Roybal Film and Television Production Magnet Fund – a fund created by George Clooney, Grant Heslov and CAA’s Bryan ...

Deadline
July 21, 2022

Williams Sonoma and No Kid Hungry Partner With Celebrities and...
Household - Influencers - Non-Profit - Partnerships - Press Releases

SAN FRANCISCO--(BUSINESS WIRE)--Williams Sonoma, a brand portfolio member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced...

Faisal Hussain
July 19, 2022

Cheetos and Bad Bunny to Help Fans Leave Their Mark In U.S. Hi...
CPG - Non-Profit - Press Releases

PLANO, Texas, July 18, 2022 /PRNewswire/ -- Cheetos and global recording artist Bad Bunny are at it again: teaming up for the third consecutive year to support Hispanic communities across the U.S. and...

Nicholas Fox
July 18, 2022

Make-A-Wish and ESPN Announce the Return of the “My Wish...
Non-Profit - Partnerships - Press Releases - Sports - Streaming

PHOENIX, July 14, 2022 /PRNewswire/ -- Make-A-Wish® and ESPN® announced today that that the 15th season of the "My Wish" series will return to SportsCenter on Sunday, July 17. The multi-day ser...

Faisal Hussain
July 14, 2022

Sesame Workshop Debuts New Series, TAMIR ON THE STREET, Explor...
Classic Characters - Non-Profit - Online - Streaming

Sesame Workshop is building on Coming Together, an ongoing initiative to nurture children’s positive and healthy race, ethnic, and cultural identities and sense of belonging, with a new four-episode...

aNbMedia
July 13, 2022

H&M and CAMP Team Up to Empower Kids to Make Real Change ...
Attractions - Fashion - Non-Profit - Partnerships - Press Releases

NEW YORK, July 13, 2022 /PRNewswire/ -- Global retailer H&M and CAMP, The Family Experience Company, announced a partnership designed to inspire kids to be active change-makers and learn abo...

Faisal Hussain
July 13, 2022

LeBron James Partners with LIFEWTR to Champion for Underrepres...
Beverages - Non-Profit - Sports

NBA megastar, businessman and philanthropist LeBron James entered a multi-year partnership with premium bottled water brand LIFEWTR. The deal intersects with James’ purpose of community empowerment ...

Yahoo! News
July 13, 2022

Barbie Introduces New Dr. Jane Goodall and Eco-Leadership Team...
Non-Profit - Partnerships - Press Releases - Retail - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that the Barbie brand, in partnership with the Jane Goodall Institute, is introducing a Dr. Jane Goodall Inspiring Women...

Faisal Hussain
July 12, 2022

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