“Ugly for a Reason”: Birkenstock Launches Its Firs...
Branding - Fashion - Online - Partnerships - Press Releases

LINZ AM RHEIN, Germany and LONDON, July 1, 2022 /PRNewswire/ -- "Ugly for a Reason" - with this provocative message, BIRKENSTOCK draws attention to its first global brand campaign – a three-pa...

Faisal Hussain
July 1, 2022

The Hondaverse Comes to Fortnite on Twitch
Automotive - Gaming - Online - Streaming

The Fortnite category on Twitch has more than 80 million followers, and the automaker described the Hondaverse as a fully immersive virtual world within Fortnite on Twitch. The Hondaverse will featur...

Adweek
June 30, 2022

The Strangest ‘Stranger Things’ Things You Can Buy
CPG - Dining - Electronics - Fashion - Gaming

Stranger Things 4 Vol. 2 is almost upon us, and with that comes an onslaught of creative brand tie-ins and merch to celebrate. Since the release of Vol. 1 a number of brands have incorporated the Netf...

Gizmodo
June 29, 2022

DTC Home Brand Comes to Nordstrom Pop-Up
Household - Online - Retail

Direct-to-consumer furniture and soft home brand Parachute’s products can be found in select Nordstrom stores and on the retailer’s website for a limited time. Pop-In@Nordstrom’s latest shop, P...

Designers Today
June 29, 2022

Twitter x Shopify: Making Social Commerce Easier for Merchants
Online - Partnerships - Press Releases - Retail

Starting today, thanks to our new partnership with Shopify, all U.S. Shopify merchants will have a quick and easy way to tap into Twitter to drive their customers to purchase. With our Twitter Shoppi...

Faisal Hussain
June 28, 2022

Freshly and ASICS Join Forces to Release Limited-Edition Meal ...
CPG - Fashion - Online - Press Releases

NEW YORK, May 31, 2022 /PRNewswire/ -- Freshly, the leading prepared meal delivery service in the U.S., and ASICS, a leading designer and manufacturer of performance athletic footwear, apparel and ac...

Angelina Luspo
June 23, 2022

Brands Are Cashing in on Pickleball’s Rising Popularity
Attractions - CPG - Health & Beauty - Household - Influencers

Pickleball is turning out to be a smash hit and brands are looking to cash in. Footwear brand Skechers announced in April that it signed two top-ranked pickleball athletes, Tyson McGuffin and Catheri...

Modern Retail
June 23, 2022

Lowe’s to Help Builders Create a New World of Possibilit...
Gaming - Household - Online - Partnerships - Press Releases

MOORESVILLE, N.C., June 21, 2022 /PRNewswire/ -- Lowe's has been at the forefront of building in the real world for more than 100 years and today announced it will begin helping builders of the meta...

Faisal Hussain
June 22, 2022

BetMGM, Sony Pictures TV to Launch WHEEL OF FORTUNE Online Cas...
Online - Television

Sony Pictures Television is set to turn its Wheel of Fortune game show franchise, with its legendary roulette wheel, into an online casino. The Hollywood studio has teamed with BetMGM, the mobile gam...

Hollywood Reporter
June 21, 2022

Walmart and Roku Debut First-of-its-Kind Partnership to Bring ...
Online - Partnerships - Press Releases - Retail - Streaming

BENTONVILLE, Ark. & SAN JOSE, Calif.--(BUSINESS WIRE)--Walmart (NYSE: WMT) and Roku, Inc. (Nasdaq: ROKU) announced today a first-of-its-kind partnership to make TV streaming the next e-commerce sh...

Faisal Hussain
June 17, 2022

T-Mobile Announces T-MobileTravel.com with Priceline for Exclu...
Online - Partnerships - Press Releases - Travel

CHICAGO & BELLEVUE, Wash.--(BUSINESS WIRE)--Today, Rocket Travel (NASDAQ: BKNG), the industry-leading provider of online travel platforms, and T-Mobile (NASDAQ: TMUS), America’s Un-carrier, anno...

Faisal Hussain
June 17, 2022

eBay Launches Live Shopping for Collectibles
Online - Partnerships - Retail

SAN JOSE, Calif., June 16, 2022 /PRNewswire/ -- eBay today announces the launch of eBay Live, a dedicated shopping platform that gives people a new way to browse and buy products in a live, interac...

Faisal Hussain
June 16, 2022

CASETiFY Brings the ‘Sailor Moon’ Universe to its ...
Classic Characters - CPG - Electronics - Online - Retail

Includes phone cases, Apple Watch bands, water bottles, and more. CASETiFY will be collaborating with the popular Japanese anime series, Pretty Guardian Sailor Moon, to bring the fantastical series t...

Hypebeast
June 16, 2022

Sesame Workshop & HiHo Kids Launch YouTube Collab
Online - Streaming

Sesame Workshop is looking to expose kids to diverse pro athletes in a new partnership with YouTube-focused prodco HiHo Kids. The companies are working together on two co-branded episodes of HiHo’s...

Kidscreen
June 14, 2022

Adobe Plans to Make Photoshop on the Web Free to Everyone
Online - Tech

Adobe has started testing a free-to-use version of Photoshop on the web and plans to open the service up to everyone as a way to introduce more users to the app. The company is now testing the free v...

The Verge
June 14, 2022

Obé Fitness Partners with American Airlines for In-Flight vid...
Health & Beauty - Online

Virtual fitness brand Obé is taking to the sky in a new partnership with American Airlines. Launched on June 6, the two companies created a content library of 10 free travel workout videos that are ...

Glossy
June 8, 2022

Uber Eats Begins Shipping Food Nationwide Like DoorDash and Go...
Dining - Online - Tech

Starting June 7, Uber Eats customers can get free nationwide shipping from top food merchants. Last year, DoorDash started nationwide shipping of gourmet meals from merchants like Carlo's Bakery. Ub...

Business Insider
June 8, 2022

Hollywood.com Launches All-New Tickets App, Starting With Movi...
Live Entertainment - Online - Partnerships - Press Releases - Theatrical

BOCA RATON, Fla.--(BUSINESS WIRE)--Hollywood.com, an entertainment platform showcasing the good in Hollywood, today announced it is launching an all-new mobile app providing users a fast and easy way ...

Faisal Hussain
June 8, 2022

Blue Apron Partners with Blue Cross, Planet Fitness on Wellnes...
CPG - Online - Retail

Blue Apron is working to promote a healthy lifestyle for its customers through two new strategic partnerships. The meal kit company’s Wellness360 initiatives will be bolstered by partners including ...

Progressive Grocer
June 7, 2022

Sony ‘Misread Internet Culture’ as the Trolled ...
Online - Theatrical

Sony's Marvel movie Morbius didn't perform any better at the box office the second time around, following a re-release in theaters just months after its underwhelming debut. The movie has continued t...

Newsweek
June 6, 2022

TikTok to Launch Subscription Comedy Docuseries With Pearpop
Online - Streaming - Tech

TikTok is launching a subscription comedy series, hosted by the creator Jericho Mencke, that will stream exclusively on the company’s live video platform. In the series, Finding Jericho, Mencke wil...

The Hollywood Reporter
June 3, 2022

Prada Joining Top Luxury Brands in Web3 With Ethereum NFTs
Fashion - Finance - Online - Retail - Tech

Luxury brands like Gucci, Balmain, and Balenciaga are getting into all things crypto, and Prada is joining the crowd with the release of its own NFTs. Prada will be launching 100 Ethereum NFTs this T...

Decrypt
June 2, 2022

Survey: What Kids Actually Think About the Metaverse
Branding - Fashion - Gaming - Online

Although we’ve been talking about transmedia for over a decade now, the form it takes keeps changing. Right now, it’s being reshaped—and resold—as the metaverse, an amorphous form billed by te...

Kidscreen
June 2, 2022

Gabb Wireless Announces Gabb Music – A New Streaming Ser...
Music - Online - Press Releases - Streaming - Tech

LEHI, Utah--(BUSINESS WIRE)--Gabb Wireless, the leading company in providing safe tech for kids, is launching Gabb Music, a new music streaming service believed to be the largest, clean music library...

Faisal Hussain
June 1, 2022

HelloFresh, Illumination and Universal Pictures Launch Minions...
CPG - Online - Partnerships - Press Releases - Theatrical

NEW YORK--(BUSINESS WIRE)--In celebration of Illumination and Universal Pictures’ new action comedy, Minions: The Rise of Gru, coming to theaters July 1, HelloFresh, the world’s leading meal kit...

Faisal Hussain
May 31, 2022

pocket.watch adds 13 new creators to its portfolio
Influencers - Online

LA-based pocket.watch has partnered with 13 popular YouTube-first creators, with plans to expand their shows into original content beyond YouTube. The new channels joining the company’s roster are ...

Kidscreen
May 25, 2022

eBay Opens a Sneaker Store in Los Angeles
Fashion - Online - Retail

eBay will open Wear ‘Em Out, a brick-and-mortar sneaker shop on Fairfax Avenue Memorial Day weekend. The shop will feature exclusive stock of both new season styles as well as collectibles such as t...

Fast Company
May 23, 2022

TikTok Star Jax Joins Musicians On Call And Men’s Wearhouse ...
Fashion - Influencers - Music - Non-Profit - Online

NASHVILLE, Tenn., May 04, 2022 (GLOBE NEWSWIRE) -- Prom season is a time for teens to make lifelong memories picking out their favorite dress or tuxedo, dancing the night away and capturing many speci...

Faisal Hussain
May 23, 2022

Crayola, NASA and HarperCollins Collaborate in Honor of the 75...
CPG - Online - Press Releases - Streaming - Tech

Crayola, NASA and HarperCollins Children's Books Celebrate the 75th Anniversary of Goodnight Moon with a Colorful Read Along, Draw Along™ Event from the International Space Station For the first ti...

Sasha Villalobos
May 20, 2022

YouTube Teases Livestream Shopping Expansion With Co-Streams, ...
Fashion - Health & Beauty - Household - Online - Retail

One new feature, explained YouTube, will allow two creators to go live at the same time to co-host a single live shopping stream. This could effectively double the draw for the event, as each creator ...

TechCrunch
May 19, 2022

Happy Jack Releases NFT Collection with Sweet To Raise Money f...
Finance - Non-Profit - Online - Partnerships - Press Releases

NEW YORK, May 2, 2022 /PRNewswire/ -- Happy Jack, a nonprofit organization and lifestyle brand challenging the stigmas and prejudices around mental health, has announced the release of a second NF...

Faisal Hussain
May 17, 2022

Marriott Rolls Out Media Network That Lets Brands Reach Travel...
Agencies - Branding - Online - Travel

A media network in the hotel category presents marketers with a different array of opportunities, the companies said. On the road, travelers need things like ground transportation, personal items they...

Tinder Launches Pop-Up Dating Experience for Dog Owners
Non-Profit - Online - Pets - Tech

Tinder is launching a new pop-up pub experience this weekend where users can bring their furry friends along on their first date. The popular dating app will host daters and their four-legged friends...

Yahoo! News
May 11, 2022

DoorDash Announces Partnership with FaZe Clan
Esports - Gaming - Online - Tech

DoorDash today announced a partnership with FaZe Clan Inc. (“FaZe Clan”), the lifestyle and media platform rooted in gaming and youth culture. The partnership includes both content and marketing i...

DoorDash
May 11, 2022

Why Duolingo is Opening Its First Restaurant
Branding - Dining - Online - Tech

Duolingo, that language-education company whose app you downloaded during lockdown to teach yourself Mandarin, is opening a "restaurant with an educational component," in Pittsburgh, Pennsylvania, acc...

Mashed
May 10, 2022

Robomart Signs Deal With Unilever to Launch Firstever “The I...
CPG - Online - Partnerships - Press Releases - Retail

LOS ANGELES – May 5, 2022 – Robomart, the world’s first store-hailing service, revolutionizing the retail industry by delivering the fastest and most convenient shopping experience to consumers ...

Faisal Hussain
May 6, 2022

Inside Pacsun’s Omnichannel Metaverse Strategy
Fashion - Gaming - Online - Retail - Tech

While some brands are inching into the metaverse, others are going all in. Pacsun, the California-based clothing brand, falls in the latter category. Pacsun’s spring 2022 campaign focuses on escapi...

Glossy
May 5, 2022

Audible Sets Deal With George Clooney & Grant Heslov’s ...
Online - Partnerships - Podcasts - Press Releases - Publishing

Audible today announced an exclusive, multi-project development deal with Smokehouse Pictures, the production company founded by Academy Award and Golden Globe winning actor, director, and producer Ge...

Faisal Hussain
May 3, 2022

So, Snap Made a Camera Drone
Electronics - Online - Tech

Called Pixy, the admittedly cute lil yellow flying camera will follow you around and then send the footage it captures to your Snapchat for you to edit and post. Basically, it's your own personal papa...

Mashable
April 29, 2022

6 Ways the Food Industry’s Turning to Tech in 2022
Beverages - CPG - Dining - Electronics - Online

Like ecommerce more generally, the pandemic accelerated an already growing trend of tech integration within the food industry. Now, with regulations easing for better or worse throughout much of the w...

Gizmodo
April 27, 2022

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