Kids Don’t Want Cash Anymore – They Want ‘Ro...
Finance - Gaming - Online

Like many parents, Greg and Selena Robleto offered to pay their kids for doing household chores. The couple quickly learned their money was no good. The girls wanted to be paid in Robux—the online ...

Wallstreet Journal
December 5, 2022

2022 Brand & Entertainment Holiday Partnerships
Attractions - Beverages - CPG - Dining - Fashion

Tis the season for holiday partnerships, but not just the winter-y ones! Explore the programs that brands and entertainment companies activated throughout 2022. Chipotle Delivers Its First BeReal S...

Nicholas Fox
December 5, 2022

eBay Opens Store in NYC That Accepts Pre-Owned Luxury as Curre...
Fashion - Online - Retail

Shoppers are invited to have their jewelry, handbags, and watches appraised and exchanged for “closet currency” to purchase authentic items from eBay’s top luxury sellers. eBay Inc. (Nasdaq: EBA...


November 30, 2022

PlayStation Tournaments on PS5 Officially Launches Today
Esports - Gaming - Online

Since hosting our first on-console tournament back in 2016, it’s been our pleasure to watch the growth of esports and competitive gaming across our platforms. Over the past three months, we’ve be...

Playstation
November 30, 2022

PUMA, Foot Locker and Pokémon GO Team Up for 400+ PokéStops ...
Classic Characters - Fashion - Gaming - Online - Retail

Celebrating the PUMA x Pokémon collection, Niantic is partnering with The Pokémon Company International, PUMA and Foot Locker Inc. to turn 400 Foot Locker, Champs Sports and Kid’s Foot Locker stor...

Go Nintendo
November 30, 2022

Crown Royal Partners with Salesforce, Crossmint and Vayner3 to...
Beverages - CPG - Non-Profit - Online - Press Releases

Join Crown Royal and Honor the Special People Who Deserve a Crown in your Life with a Unique Digital Collectible That Pays it Forward This Giving Tuesday, Crown Royal, in partnership with Salesforce ...

Sasha Villalobos
November 30, 2022

Burger King Giving Away 65,000 Whopper Sandwiches Via AirDrop ...
Dining - Online - Retail - Tech

Burger King will airdrop 65,000 codes for free Whopper sandwiches in Times Square and on social to celebrate the sandwich’s 65th birthday on Wednesday, November 30, 2022. To score a code for a free...

Chew Boom
November 30, 2022

Disney and Snapchat Partner for AR Lens Ahead of Latest ‘Ava...
Branding - Electronics - Online - Tech - Theatrical

Disney and Snap partnered to create a custom Snapchat augmented reality lens ahead of the anticipated release of “Avatar: The Way of Water,” according to details shared with Marketing Dive. The mo...

Marketing Dive
November 23, 2022

Shutterstock Launches New Templates for THE GUARDIANS OF THE G...
CPG - Online - Streaming

Get into the holiday spirit this season with Mantis, Drax, Groot, Rocket, Nebula, Star-Lord, Kraglin and Cosmo! With The Guardians of the Galaxy Holiday Special arriving on Disney+, Shutterstock is s...

Marvel
November 23, 2022

Riot Games is Collaborating with Ubisoft to Combat Toxicity in...
Gaming - Online

Toxicity is a major problem in gaming and the shroud of anonymity that players get behind their computer screens often leads to undesirable behavior. Riot Games has spent years trying to combat toxici...

AFK Gaming
November 22, 2022

Macy’s Launches Parade Metaverse Experience and Invites Fans...
Attractions - Live Entertainment - Non-Profit - Online - Partnerships

NEW YORK--(BUSINESS WIRE)--The Macy’s Thanksgiving Day Parade®, the nation’s most beloved holiday event, returns to the web3 virtual world this holiday season with a brand-new Parade experience t...

Faisal Hussain
November 21, 2022

Diageo and Smirnoff Launch New Global Responsible Drinking Cam...
Beverages - CPG - Online - Press Releases - Retail

Diageo and the world's number one vodka Smirnoff, have today launched a new global campaign 'Drops of Advice' encouraging people to drink responsibly during the holidays while also enjoying the best o...

Sasha Villalobos
November 21, 2022

Intel and Dell Technologies Head into the World of ANIMAL CROS...
Electronics - Gaming - Online

Intel and Dell Technologies are teaching people to properly 'e-cycle' their electronic waste (e-waste) with an interactive experience in Nintendo’s Animal Crossing. Last year's e-waste totaled subs...

LBB Online
November 18, 2022

Veg Power Partners with DreamWorks’ KUNG PANDA for Affor...
Non-Profit - Online - Streaming

Not for profit industry alliance Veg Power has partnered with Dreamworks and Netfilx’s new series Kung Fu Panda: The Dragon Knight to support families in providing healthy, simple and affordable lun...

The Grocer
November 18, 2022

Backstreet Boys Celebrate the Holidays with JCPenney! Tune in ...
Music - Non-Profit - Online - Partnerships - Press Releases

LEWISVILLE, Texas--(BUSINESS WIRE)--On Thursday, December 1, JCPenney is unboxing holiday magic with the JCP Live Holiday Spectacular, a Facebook Live event starting at 8 p.m. ET. The fun-filled, ...

Faisal Hussain
November 17, 2022

Budweiser Rallies Over 100 Influencers for World Cup Effort
Influencers - Live Entertainment - Online - Sports

Budweiser is gathering over 100 influencers from all over the world to participate in a major FIFA World Cup campaign that will see these partners flown to Qatar to make content for their followers an...

Marketing Dive
November 17, 2022

Nike Launches New Web3 Platform .SWOOSH
Fashion - Online - Retail - Sports - Tech

While today Nike (NYSE:NKE +2.85%) celebrates 50 years of business, it also serves as “Day One” for its newest project, .SWOOSH. A web3 platform, .SWOOSH answers the shift to an increasingly digit...

Hypebeast
November 15, 2022

McDonald’s Draws on ‘Ted Lasso,’ Silent TikTok Star for ...
Branding - Dining - Online - Sports - Streaming

McDonald’s unveiled its largest global campaign to date timed to the 2022 FIFA World Cup. A minute-long campaign spot features 10 languages and four dialects as it depicts soccer fans and families b...

MarketingDive
November 14, 2022

Brands Are Winning on Roblox With Avatar Fashion, Gaming
Fashion - Gaming - Online - Retail

Head-to-toe looks and immersive role-playing games on Roblox are becoming more attractive opportunities for brands, especially as the gaming platform gains popularity, making it harder to stand out. ...

Glossy
November 11, 2022

Gap Launches Collection Of Family Essentials With Amazon Fashi...
Fashion - Online - Partnerships - Press Releases - Retail

Today, Gap announced its launch with Amazon Fashion in the U.S. and Canada, offering a selection of basic, modern essentials for the family, including hoodies, t-shirts, denim, socks, underwear and...

Faisal Hussain
November 11, 2022

Zoom Now Integrates Mail and Calendar into its One Interface
Online - Tech

Zoom is releasing new Mail and Calendar clients and services as part of its latest round of business features announced at its annual Zoomtopia event. Available as a beta release, the Outlook-like Mai...

The Verge
November 10, 2022

Paramount Consumer Products Partners With droppLabs to Unveil ...
Classic Characters - Online - Partnerships - Press Releases - Retail

NEW YORK--(BUSINESS WIRE)--Paramount Consumer Products in partnership with droppLabs, a division of dropp group (“dropp”), today announced an industry-first, interactive shopatainment experience ...

Faisal Hussain
November 10, 2022

Feeding America and Google.org Partner to Deliver 50 Million M...
Non-Profit - Online - Press Releases - Tech

Google.org is partnering with the Feeding America® network of food banks and pantries across the country to help provide 50 million meals* and support technological advancements through $10M in fundi...

Sasha Villalobos
November 10, 2022

REESE’S PUFFS Brings Fans the Future of Breakfast with Out-O...
CPG - Fashion - Health & Beauty - Online - Partnerships

MINNEAPOLIS--(BUSINESS WIRE)--REESE’S PUFFS is taking fans beyond the cereal bowl and reimagining the future of breakfast — in the metaverse, and in real life — in collaboration with contemporar...

Faisal Hussain
November 9, 2022

AMC to Create Zoom Rooms in Its Theaters
Online - Tech - Theatrical

Coming soon to a theater near you: Zoom. AMC Theatres is partnering with Zoom Video Communications to turn select theaters into Zoom conference rooms. The two companies plan to launch the rooms in 17...

Hollywood Reporter
November 8, 2022

Pillsbury and Operation Homefront Open Doors and Drive Donatio...
CPG - Non-Profit - Online - Press Releases - Retail

This Veterans Day, the two-year partnership expands with the announcement of a new transitional home for a military family in Fort Worth and a nationwide donation campaign This Veterans Day and holid...

Sasha Villalobos
November 8, 2022

Introducing the Un-carrier On from T-Mobile – the Smartest, ...
Electronics - Online - Partnerships - Press Releases - Tech

BELLEVUE, Wash.--(BUSINESS WIRE)--Sleek design. Incredible storage. Wireless charging. The Un-carrier's latest product is stylish AF (and functional) and ready to roll … literally. T-Mobile (NASDAQ:...

Faisal Hussain
November 8, 2022

Southern Comfort Launches Limited-Edition Drinking Pants to Ma...
Beverages - Branding - Online - Press Releases - Retail

Drinking Pants will revolutionize holiday dressing with breakthrough design technology: the SoCo Shot Glass Pocket (and more!) Southern Comfort, or SoCo as it's affectionately known by fans around th...

Sasha Villalobos
November 8, 2022

Tropicana Debuts ‘Perfect’ Mimosa Maker with Orange Juice ...
Beverages - Branding - CPG - Online - Retail

Sounds a-peeling! Mimosa lovers can now add their preferred amount of juice to their Champagne with Tropicana’s new gadget. The Tropicana Mimosa Maker is here to make your orange juice and Champag...

NY Post
November 8, 2022

Elton John Launches ‘Beyond the Yellow Brick Road’...
Gaming - Influencers - Music - Online - Tech

Legendary British musician Sir Elton John has unveiled his own virtual world on gaming platform Roblox. Created by Elton John and Rocket Entertainment with Roblox creators, and support from Universal...

Music Business Worldwide
November 7, 2022

General Mills, Audi and Pfizer Join Growing List of Companies ...
Automotive - CPG - Health & Beauty - Online - Retail

Food company General Mills Inc., Oreo maker Mondelez International Inc., Pfizer Inc. and Volkswagen AG’s Audi are among a growing list of brands that have temporarily paused their Twitter advertisin...

The Wall Street Journal
November 7, 2022

Just Dropped: KRAFT Real Mayo and Juicy Couture Smooth Lover...
Branding - CPG - Fashion - Online - Press Releases

Known for its signature velvety smooth texture that’s whipped 3,000 times, KRAFT Real Mayo today announced the drop of “The Smooth Lover’s” collection. In partnership with Juicy Couture, the i...

Sasha Villalobos
November 7, 2022

Angry Orchard Hard Cider Partners With Four & Twenty Blac...
Beverages - CPG - Dining - Online - Partnerships

WALDEN, N.Y., Nov. 2, 2022 /PRNewswire/ -- Ahead of Thanksgiving this year, Angry Orchard, the nation's leading cider maker¹, is partnering with Brooklyn-based pie shop Four & Twenty Blackbi...

Faisal Hussain
November 7, 2022

Cameo Enlists Kids Brands to Engage Young Fans
Classic Characters - Online - Tech

Cameo wants the kids entertainment industry to know that it’s open for business as it aims to become a hub for brands and creators looking to engage young fans. Since launching in 2017, the online ...

Kidscreen
October 31, 2022

eBay Acquires TCGplayer
Online - Press Releases - Toys

SAN JOSE, Calif. and SYRACUSE, N.Y., Oct. 31, 2022 /PRNewswire/ -- eBay Inc. (Nasdaq: EBAY), a global commerce leader that connects millions of buyers and sellers around the world, today announce...

Faisal Hussain
October 31, 2022

McCain Foods Enters the Metaverse with Regen Fries
CPG - Dining - Gaming - Online - Press Releases

McCain Foods joins forces with Bored & Hungry and Roblox to educate consumers on regenerative farming McCain Foods ("McCain"), the world's largest manufacturer of prepared potato products, is ent...

Sasha Villalobos
October 31, 2022

PUBG MOBILE is Joined by Football Superstar Lionel Messi
Esports - Gaming - Influencers - Online - Sports

Battle royale mobile game PUBG MOBILE continues its collaborative spree by teaming up with legendary football superstar Lionel Messi. The news follows a partnership with Squid Game‘s Jung Ho Yeon as...

Hypebeast
October 31, 2022

Elon Musk Has Taken Control of Twitter and Fired its Top Execu...
Influencers - Online - Tech

Elon Musk has completed his $44 billion deal to buy Twitter, a source familiar with the deal told CNN Thursday, putting the world’s richest man in charge of one of the world’s most influential soc...

CNN
October 28, 2022

Claire’s Launches ShimmerVille, an Immersive Digital Wor...
Fashion - Gaming - Online - Partnerships - Press Releases

HOFFMAN ESTATES, Ill., Oct. 26, 2022 /PRNewswire/ -- Today, Claire's Stores, Inc. debuts ShimmerVille, a transformative digital world to explore, work, play, shop and connect with friends. ShimmerV...

Faisal Hussain
October 27, 2022

Oreo Debuts Customizable Cookie
Branding - CPG - Online

Mondelez International, Inc. has launched OREOiD, a customizable Oreo cookie designed to help business operators stand out among their competition. Through the OREOiD ordering system, customers can c...

Food Business News
October 27, 2022

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