Kimpton Partners with Wag! to Bring Dog Walking Services to Gu...
Pets - Press Releases - Travel

Today, Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, announced an exclusive partnership with Wag!, a mobile-first platform that connects pet ...

Angelina Luspo
May 16, 2022

PetSmart Launches New Adventure-Ready Products from Arcadia Tr...
Pets - Press Releases - Retail

PHOENIX, May 16, 2022 /PRNewswire/ -- Adventures are better together, and PetSmart, the largest pet specialty retailer, will do anything for pet parents to have a memorable time with their canine co...

Faisal Hussain
May 16, 2022

Hugo Boss and Kanine Enter Global Dog Apparel and Accessories ...
Partnerships - Pets - Press Releases - Retail

The HUGO BOSS Group, via its HUGO BOSS Trade Mark Management GmbH & Co. KG, has entered into an exclusive global dog apparel and accessories license agreement with the Kanine Group subsidiary, Kan...

Faisal Hussain
May 12, 2022

Best Friends Animal Society & WB Partner on DC LEAGUE OF ...
Non-Profit - Pets - Theatrical

Guess who thinks you’re a superhero? Best Friends is thrilled to team up with Warner Bros. Pictures’ animated action-adventure feature film, DC League of Super-Pets, in theaters July 29! Togethe...

Tinder Launches Pop-Up Dating Experience for Dog Owners
Non-Profit - Online - Pets - Tech

Tinder is launching a new pop-up pub experience this weekend where users can bring their furry friends along on their first date. The popular dating app will host daters and their four-legged friends...

Yahoo! News
May 11, 2022

Petco and Backcountry Team Up for Outdoor Pet Gear Collection
Partnerships - Pets - Press Releases - Retail

SAN DIEGO, May 2, 2022 /PRNewswire/ -- Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) and Backcountry, the premier outdoor specialty retailer, today announced the launch of "Backcountry x ...

Faisal Hussain
May 2, 2022

Bounty Paper Towels Picks Up Adoption Fees at Best Friends Ani...
CPG - Household - Non-Profit - Partnerships - Pets

CINCINNATI--(BUSINESS WIRE)--This May during National Pet Month, Bounty Paper Towels is picking up pet adoption fees for new pet owners at Best Friends Animal Society Lifesaving Centers across the U.S...

Faisal Hussain
April 28, 2022

Disney, Glossier, WWE, Sesame Street, Anheuser-Busch, Subaru, ...
Beverages - CPG - Fashion - Online - Partnerships

Over the last five years, our team at BARK has executed a range of partnerships that look a bit strange when you list them out together: The Grinch, WWE, Scooby Doo, Subaru, Univ. of Texas, Peanuts, A...

Faisal Hussain
April 15, 2022

Arby’s Celebrates National Pet Day by Launching Their Own Pe...
Dining - Pets - Retail

In honor of National Pet Day 2022, Arby’s has released their very own line of adorable pet toys inspired by some of their classic menu items. So now not only can they say “we have the meats!,” b...

Dog of the Day/Fansided
April 12, 2022

Save Ralph Nominated for Best Public Service & Activism V...
Non-Profit - Online - Pets - Press Releases - Streaming

WASHINGTON, DC—Humane Society International announced today that Save Ralph has been nominated for best Public Service & Activism video in the 26th Annual Webby Awards. Hailed as the “Internet...

Faisal Hussain
April 8, 2022

PetSmart Brings New Fresh Food Options to Pet Parents Through ...
CPG - Online - Partnerships - Pets - Press Releases

PHOENIX, April 5, 2022 /PRNewswire/ -- PetSmart is expanding its fresh and frozen options to meet the increasing interest and demand for fresh, quality pet food. To give pet parents more nutritious...

Faisal Hussain
April 5, 2022

Megan Thee Stallion’s New Snapchat Show Comes With Doggie Gi...
Music - Pets - Streaming

With the release of Megan Thee Stallion’s new Snap Original series, Off Thee Leash With Megan Thee Stallion, the “Good News” artist is giving her fans, A.K.A. Hotties, a closer look into her dog...

HYPEBEAST
March 7, 2022

How Ads with Dogs and Cats Affect Consumer Behavior
Agencies - Branding - Pets

Pet adoption rates have climbed significantly, with about one in five households having acquired a dog or cat since the outbreak of the COVID-19 pandemic. Pets also frequently appear in popular cultur...

The Pet Collective Streaming Channel Launches on IMDb TV
Pets - Press Releases - Streaming - Television

NEW YORK, Feb. 23, 2022 /PRNewswire/ -- The Pet Collective, the digital video property for pet enthusiasts owned and operated by TMB, today announced its latest streaming TV partnership with IMDb T...

Faisal Hussain
February 23, 2022

Kitten Bowl Canceled at Hallmark Channel, Continues to Support...
Pets - Television

For the last eight years, those who weren’t watching football on Super Bowl Sunday had the heartwarming option of instead seeing kittens roll around on turf for three hours. That tradition, Hallmark...

Variety
February 8, 2022

Petco to Offer Pet Sitting, Boarding and Dog Walking Services ...
Partnerships - Pets - Press Releases - Retail

SAN DIEGO, Feb. 1, 2022 /PRNewswire/ -- Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) today announced a new initiative with Rover.com (Nasdaq: ROVR), the world's largest online marketplac...


February 1, 2022

Lowe’s, Petco to Harness the Power of Home and Pets with...
Household - Partnerships - Pets - Press Releases - Retail

MOORESVILLE, N.C., Jan. 27, 2022 /PRNewswire/ -- Lowe's (NYSE: LOW) and Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) today announced a pilot store-in-store program that brings trusted p...

Faisal Hussain
January 27, 2022

Why Pet Brand Bark is Partnering with REI
Online - Pets - Retail

Pet goods retailer Bark has added REI as its latest retailer partner this month, courting active-minded consumers and their canines. Bark — parent company of BarkBox, Bright and Eats — reported re...

Modern Retail
December 15, 2021

Clif Bar & Company Launches Trailblazers Incubator and In...
CPG - Pets - Press Releases

EMERYVILLE, Calif.--(BUSINESS WIRE)--Today, Clif Bar & Company announced the launch of the Trailblazers Incubator, an in-house new ventures group built to deliver disruptive innovation and creat...

Faisal Hussain
December 13, 2021

Chewy Expands into Pet Insurance, Partners with Trupanion
Partnerships - Pets - Press Releases

DANIA BEACH, Fla.--(BUSINESS WIRE)--Chewy, Inc. (“Chewy”) (NYSE: CHWY), a leading online destination for pet parents and partners, and Trupanion, Inc. (“Trupanion”) (Nasdaq: TRUP), an industr...

Faisal Hussain
December 7, 2021

Mars Petcare Launches Airport Certification
Pets - Travel

Mars Petcare has launched a new Airport Certification through its Better Cities For Pets program, naming Nashville International Airport (BNA) as the first to attain the new pet-friendly designation. ...

Pet Product News
November 23, 2021

Petco Creates Experiential Retail For Dogs With First Reddy St...
Attractions - Pets - Retail

Petco developed Reddy, a premium dog accessories and clothing brand, with millennial dog owners in mind, the type of customers who are slightly obsessed with their dogs, and who want the best for them...

Forbes
October 29, 2021

Target and the LEGO Group Expand Partnership with Limited-Edit...
Fashion - Household - Partnerships - Pets - Press Releases

MINNEAPOLIS, Oct. 14, 2021 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced its limited-edition collection with the LEGO Group, featuring a lifest...

Faisal Hussain
October 14, 2021

Kradle Calming for Dogs Announces Partnership with Ellen DeGen...
Influencers - Partnerships - Pets - Press Releases

MINNEAPOLIS, Oct. 7, 2021 /PRNewswire/ -- Kradle® Calming & Comfort for Dogs announced today it has entered a partnership with Prosper Brands LLC. of which Ellen DeGeneres is a principal. Th...

Faisal Hussain
October 8, 2021

Pumpkin Spice Seltzers, Cereal and Ramen: The Fall Flavor is b...
Beverages - CPG - Dining - Fashion - Health & Beauty

Pumpkin spice lattes and donuts are all well and good, but does the arrival of fall mean everything has to be pumped up with pumpkin? Yes, apparently it does. How else to explain grocery store aisle...

USA Today
September 22, 2021

Mars to Reportedly Acquire PrettyLitter
CPG - Pets

Mars has reportedly agreed to acquire PrettyLitter, a direct-to-consumer brand of cat litter. Bloomberg reported that the company will pay “$500 million to $1 billion” for the company, citing peo...

Pet Product News
September 20, 2021

PetSmart Launches New Online Pharmacy Helping Pet Parents Cate...
Online - Pets - Press Releases

PHOENIX, Sept. 20, 2021 /PRNewswire/ -- Today, PetSmart, the largest specialty pet retailer of services and solutions for the lifetime needs of pets, showcases how it will do anything for pets with...

Faisal Hussain
September 20, 2021

Freshpet Launches Fresh Vegetarian Dog Food Brand Spring &...
CPG - Pets - Press Releases

SECAUCUS, N.J., Sept. 8, 2021 /PRNewswire/ -- Freshpet (FRPT) today announced the launch of its first-ever fresh, vegetarian dog food, Spring & Sprout. Developed by Freshpet's veterinarian nutr...

Faisal Hussain
September 9, 2021

Petco Announces Expansion of PupBox With Personalized Boxes fo...
Pets - Press Releases

SAN DIEGO, Sept. 8, 2021 /PRNewswire/ -- Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) today announced that PupBox, a monthly subscription service for dogs, will expand to offer boxes ac...

Faisal Hussain
September 8, 2021

Chewy to Launch Marketplace for Vets in Expansion of Health Of...
Pets

Online pet supply retailer Chewy is currently testing a new marketplace for veterinarians to help them grow clinic revenues and improve experiences for pet owners, with the goal of rolling out the ser...

PYMNTS
September 3, 2021

Retailers Continue Momentum with Boys & Girls Clubs of Am...
Dining - Fashion - Health & Beauty - Non-Profit - Partnerships

ATLANTA – AUGUST 16, 2021 – Boys & Girls Clubs of America launched its 2021 Back2School cause campaign in July, and is continuing its momentum with retailers around the country. As millions...

Faisal Hussain
August 19, 2021

We’re Pleased to Paws and Announce Kindfull, Target’s ...
Pets - Press Releases - Retail

The cat’s out of the bag ... Kindfull, our new owned brand dog and cat food, arrives in stores and on Target.com Aug. 15, and your fur babies are going to love it. More than a year in the makin...

Faisal Hussain
August 11, 2021

Halo with Cesar Millan Partners with D’Amelio Family on ...
Influencers - Pets - Tech

Halo with Cesar Millan, developers of the world’s most advanced pet safety technology, announces a partnership with the D’Amelio family. Sisters Dixie and Charli D’Amelio, along with their paren...

Yahoo
August 5, 2021

Dunkin’ and Barkbox Expand Partnership with New Toys and...
CPG - Dining - Pets

When Dunkin’ and Bark, the company behind the BarkBox subscription service, launched a co-branded line of dog toys last summer, it set off a bit of a catfight. The chain quickly sold out of the plus...

Adweek
July 27, 2021

PetSmart Charities & Bobby Flay Partner to Help Shelter P...
Influencers - Non-Profit - Pets

PetSmart Charities is joining forces with Made by Nacho, a newly launched brand of cat-crafted food, to help find loving homes for thousands of shelter animals during PetSmart Charities’ National Ad...

Pet Product News
July 16, 2021

Suzie’s CBD Treats Partners with Best Friends Animal Society
Pets

Suzie’s CBD Treats teamed up with no-kill advocacy group Best Friends Animal Society this month. To celebrate the partnership, Suzie’s created an entirely new flavor with Best Friend’s sanctuar...

Pet Business
July 13, 2021

Mars Petcare Launches Plant-First Dog Food: Karma
CPG - Pets

Mars Petcare has introduced Karma, a new brand of plant-first dog food. Karma is made with more than 60 percent plants and supplemented with real chicken or white fish for the “optimal balance of nu...

Pet Product News
July 8, 2021

Purina Teams Up with Petfinder & Derek Hough to Help Dogs...
CPG - Influencers - Pets - Press Releases

Nestlé’s Purina ONE has teamed up with award-winning choreographer, dancer, actor and singer, Derek Hough, to help adoptable pets find their forever homes through the company’s 28-Day Challenge. ...

Pet Product News
July 1, 2021

Petco Expands Assortment of Private Label, Veterinary and Tyso...
Pets - Retail

Petco Health and Wellness Co. is expanding its curated nutrition assortment to include WholeHearted Plus, an extension of the San Diego-based company’s WholeHearted private label brand; True Meals D...

Pet Product News
June 24, 2021

Lagunitas Throws ‘Doggy Boondoggles’ for 100 Dogs ...
Beverages - Pets

Lagunitas Brewing jumped on the fact that National IPA Day (Aug. 5) and International Dog Day (Aug. 26) take place in the same month to give 100 dog owners the chance to thank their furry friends for ...

Adweek
June 22, 2021

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