Target and the LEGO Group Expand Partnership with Limited-Edit...
Fashion - Household - Partnerships - Pets - Press Releases

MINNEAPOLIS, Oct. 14, 2021 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced its limited-edition collection with the LEGO Group, featuring a lifest...

Faisal Hussain
October 14, 2021

Kradle Calming for Dogs Announces Partnership with Ellen DeGen...
Influencers - Partnerships - Pets - Press Releases

MINNEAPOLIS, Oct. 7, 2021 /PRNewswire/ -- Kradle® Calming & Comfort for Dogs announced today it has entered a partnership with Prosper Brands LLC. of which Ellen DeGeneres is a principal. Th...

Faisal Hussain
October 8, 2021

Pumpkin Spice Seltzers, Cereal and Ramen: The Fall Flavor is b...
Beverages - CPG - Dining - Fashion - Health & Beauty

Pumpkin spice lattes and donuts are all well and good, but does the arrival of fall mean everything has to be pumped up with pumpkin? Yes, apparently it does. How else to explain grocery store aisle...

USA Today
September 22, 2021

Mars to Reportedly Acquire PrettyLitter
CPG - Pets

Mars has reportedly agreed to acquire PrettyLitter, a direct-to-consumer brand of cat litter. Bloomberg reported that the company will pay “$500 million to $1 billion” for the company, citing peo...

Pet Product News
September 20, 2021

PetSmart Launches New Online Pharmacy Helping Pet Parents Cate...
Online - Pets - Press Releases

PHOENIX, Sept. 20, 2021 /PRNewswire/ -- Today, PetSmart, the largest specialty pet retailer of services and solutions for the lifetime needs of pets, showcases how it will do anything for pets with...

Faisal Hussain
September 20, 2021

Freshpet Launches Fresh Vegetarian Dog Food Brand Spring &...
CPG - Pets - Press Releases

SECAUCUS, N.J., Sept. 8, 2021 /PRNewswire/ -- Freshpet (FRPT) today announced the launch of its first-ever fresh, vegetarian dog food, Spring & Sprout. Developed by Freshpet's veterinarian nutr...

Faisal Hussain
September 9, 2021

Petco Announces Expansion of PupBox With Personalized Boxes fo...
Pets - Press Releases

SAN DIEGO, Sept. 8, 2021 /PRNewswire/ -- Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) today announced that PupBox, a monthly subscription service for dogs, will expand to offer boxes ac...

Faisal Hussain
September 8, 2021

Chewy to Launch Marketplace for Vets in Expansion of Health Of...

Online pet supply retailer Chewy is currently testing a new marketplace for veterinarians to help them grow clinic revenues and improve experiences for pet owners, with the goal of rolling out the ser...

September 3, 2021

Retailers Continue Momentum with Boys & Girls Clubs of Am...
Dining - Fashion - Health & Beauty - Non-Profit - Partnerships

ATLANTA – AUGUST 16, 2021 – Boys & Girls Clubs of America launched its 2021 Back2School cause campaign in July, and is continuing its momentum with retailers around the country. As millions...

Faisal Hussain
August 19, 2021

We’re Pleased to Paws and Announce Kindfull, Target’s ...
Pets - Press Releases - Retail

The cat’s out of the bag ... Kindfull, our new owned brand dog and cat food, arrives in stores and on Aug. 15, and your fur babies are going to love it. More than a year in the makin...

Faisal Hussain
August 11, 2021

Halo with Cesar Millan Partners with D’Amelio Family on ...
Influencers - Pets - Tech

Halo with Cesar Millan, developers of the world’s most advanced pet safety technology, announces a partnership with the D’Amelio family. Sisters Dixie and Charli D’Amelio, along with their paren...

August 5, 2021

Dunkin’ and Barkbox Expand Partnership with New Toys and...
CPG - Dining - Pets

When Dunkin’ and Bark, the company behind the BarkBox subscription service, launched a co-branded line of dog toys last summer, it set off a bit of a catfight. The chain quickly sold out of the plus...

July 27, 2021

PetSmart Charities & Bobby Flay Partner to Help Shelter P...
Influencers - Non-Profit - Pets

PetSmart Charities is joining forces with Made by Nacho, a newly launched brand of cat-crafted food, to help find loving homes for thousands of shelter animals during PetSmart Charities’ National Ad...

Pet Product News
July 16, 2021

Suzie’s CBD Treats Partners with Best Friends Animal Society

Suzie’s CBD Treats teamed up with no-kill advocacy group Best Friends Animal Society this month. To celebrate the partnership, Suzie’s created an entirely new flavor with Best Friend’s sanctuar...

Pet Business
July 13, 2021

Mars Petcare Launches Plant-First Dog Food: Karma
CPG - Pets

Mars Petcare has introduced Karma, a new brand of plant-first dog food. Karma is made with more than 60 percent plants and supplemented with real chicken or white fish for the “optimal balance of nu...

Pet Product News
July 8, 2021

Purina Teams Up with Petfinder & Derek Hough to Help Dogs...
CPG - Influencers - Pets - Press Releases

Nestlé’s Purina ONE has teamed up with award-winning choreographer, dancer, actor and singer, Derek Hough, to help adoptable pets find their forever homes through the company’s 28-Day Challenge. ...

Pet Product News
July 1, 2021

Petco Expands Assortment of Private Label, Veterinary and Tyso...
Pets - Retail

Petco Health and Wellness Co. is expanding its curated nutrition assortment to include WholeHearted Plus, an extension of the San Diego-based company’s WholeHearted private label brand; True Meals D...

Pet Product News
June 24, 2021

Lagunitas Throws ‘Doggy Boondoggles’ for 100 Dogs ...
Beverages - Pets

Lagunitas Brewing jumped on the fact that National IPA Day (Aug. 5) and International Dog Day (Aug. 26) take place in the same month to give 100 dog owners the chance to thank their furry friends for ...

June 22, 2021

Chewy Introduces Private Label Fresh Pet Food Brand

Chewy is entering the fresh and prepared pet food space with its premium proprietary brand, Tylee’s, company officials reported in a letter to shareholders. Chewy will also offer Freshpet products. ...

Pet Product News
June 18, 2021

Purina & Perch Team on Digital Interactive Pet-Food Endca...
Pets - Retail

Marketing platform Perch, which uses computer vision to create touch-responsive digital media in stores, announced Thursday (June 17) that it has partnered with Nestlé’s Purina pet care brand to cr...

June 18, 2021

Wag! Begins Accepting Bitpay, Including Dogecoin
Finance - Pets

The pet services platform Wag! announced on Wednesday (June 16) that it has begun accepting cryptocurrency through BitPay, including — fittingly enough — Dogecoin. Pet parents can use cryptocurre...

June 17, 2021

DoorDash Partners with PetSmart On Delivery
Pets - Tech

San Francsico’s DoorDash, a “last-mile” delivery company, is partnering with pet retailer PetSmart for delivery of pet supplies and accessories. PetSmart has 1,500 locations nationwide. In a Mo...

June 14, 2021

Pet Supplies Plus Teams with Ziebart for Road Trip Season
Automotive - Pets

Pet Supplies Plus and Ziebart, a Troy, Mich.-based company that provides automotive appearance and protection services, have teamed up to launch #CoPilotPets, a campaign to promote pet safety and car ...

Pet Product News
June 10, 2021

PetSmart Launches New Brand Platform Celebrating The Pet Lover...
Pets - Press Releases - Retail

PHOENIX, June 1, 2021 /PRNewswire/ -- PetSmart is celebrating our pet-obsessed culture by unveiling a new brand platform called, "Anything for Pets." It embodies the love customers have for their p...

Faisal Hussain
June 3, 2021

Amazon, Chewy Dominate Pet Product E-Commerce
CPG - Online - Pets - Retail

By draw among those buying pet products online, the leaders are Amazon (59%) and Chewy (41%), followed by (33%) and then and Measuring by dollar sales share rather ...

May 26, 2021

Chewy Expands Telehealth Hours, Adds Video Consultations
Pets - Tech

Online pet shop Chewy is expanding its “Connect With a Vet” telehealth service, adding a video consultation feature, the ability to preschedule a virtual vet consultation and extended hours of ope...

May 24, 2021

BarkBox Sales Increase and Subscriptions Grow
Online - Pets - Retail

The parent company of BarkBox and Super Chewer is soon set to make its public market debut following a May 28 shareholder vote to approve the SPAC deal. The merger comes as such deals face a slowdown ...

Retail Dive
May 19, 2021

The Daily Show Partners with Best Friends Animal Society on Do...
Non-Profit - Pets - Television

The Comedy Central program led by Trevor Noah unveiled the new charitable line on its May 17 episode. The Daily Show Dog Collection is available now for canine-owning satire fans. All of the show's p...

May 18, 2021

General Mills Buys Tyson’s Pet-Treats Business
CPG - Pets - Retail

The cereal maker builds its pet food portfolio at a time people are increasingly adopting cats and dogs. The $1.2 billion cash deal would add Nudges, Top Chews and True Chews brands to General Mills' ...

May 14, 2021

Credit One Bank Launches Credit Card to Support Best Friends A...
Finance - Non-Profit - Partnerships - Pets - Press Releases

Donations equal to 1% of net spend will be given back to fund programs helping animals in shelters. LAS VEGAS, May 4, 2021 /PRNewswire/ -- Credit One Bank, one of the fastest-growing credit card...

Faisal Hussain
May 5, 2021

Today’s Pet Toys Take on Adult Themes
Pets - Retail

The dog and cat toy market is going strong, with puzzle and enrichment toys experiencing a boost over the past year. “The pet toy market is at a great steady incline,” said Grant Jape, assistant ...

Pet Product News
May 3, 2021

Petco Hosts Pet Fashion Show, Sells Product on Facebook Live
Influencers - Online - Pets - Retail

During the pandemic, the humanization of pets has driven innovation and several companies expanded into dog and apparel accessories. Embracing the ongoing trend, Petco hosted a pet fashion show and do...

April 30, 2021

Indie Pet Stores Pose Bigger Threat to Chewy than Amazon
Pets - Retail

Following Chewy’s first profitable quarter—the company reported a net income of $21 million in the period between November and January—Sumit Singh, CEO of the online retailer, is feeling pretty ...

Pet Product News
April 21, 2021

BarkBox Brought Back Their Sold-Out Weed Toys for 4/20
Pets - Retail

BarkBox just announced they're doing a new batch of 4/20 toys for this year's BarkBox and SuperChewer boxes with even more toy options available. Last year's wares included a "spinach burrito" (joint...

April 20, 2021

Dr. Seuss Celebrates ‘The Lorax’ with Brand Partne...
Branding - CPG - Fashion - Pets - Publishing

Dr. Seuss Enterprises is celebrating Earth Day in a big way by honoring the 50th anniversary of The Lorax. The beloved tale of the title character who “speaks for the trees” is taking center stag...

The Toy Book
April 8, 2021

Chewy Takes a Bigger Bite Out of the Pet Products Market
Pets - Retail

Chewy’s CEO continues to emphasize that the retailer is currently only competing in 70 percent of the pet space and that moves into healthcare and services will help grab a share of the remaining ma...

Retail Wire
March 31, 2021

How Petco is Catering to Changing Buying Habits
Pets - Retail

The big-box retailer’s aggressive omnichannel strategy is not only drawing customers to its products and services in droves, it’s also demonstrating how some industry observers predict pet owners...

Pet Product News
March 29, 2021

Pet Trends to Watch in 2021
Pets - Retail

It’s not unusual for a pet owner to go on the hunt for new protein sources for their dog when their go-to choice becomes problematic, for example, as in the case of a newly developed food intoleranc...

Pet Product News
March 19, 2021

Disney & Chewy Partner on Pet Products
Pets - Retail

Chewy just dropped The Disney Collection, a line of over 400 Disney pet products exclusive to the online retailer. The collection not only covers classic Disney characters like Mickey, Minnie, and Don...

March 15, 2021

Chicken Soup for the Soul Pet Food Lends Helping Hand to The H...
Non-Profit - Pets

In an effort to help relieve some of the impact from the ongoing COVID-19 pandemic, Chicken Soup for the Soul Pet Food has donated 5,737 pounds of dog and cat food to The Humane Society of Greater Kan...

Pet Product News
February 25, 2021

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