Toys ‘R’ Us Jumps into the Metaverse with Anybodie...
CPG - Online - Retail - Toys

The digital space is still the wild west, but Toys “R” Us has a roadmap for its upcoming journey into the metaverse. WHP Global, the parent company of Toys “R” Us, formally announced a partne...

Toy Book
December 7, 2022

Perfectly Packaged CPG Partnerships in 2022
CPG - Dining - Fashion - Health & Beauty - Live Entertainment

Innovative CPG partnerships have become popular across all categories, including quick service, experiential, tech, fashion and more. Check out some great examples of impactful programs from 2022....

Sasha Villalobos
December 6, 2022

The Dodo Launches its First Toy Line
Online - Retail - Streaming

Vox Media-owned brand The Dodo is moving its animal/pet video brand into the toy aisle for the first time with yesterday’s release of a blind-box plush range in Walmart locations across the US. Eac...

Kidscreen
December 6, 2022

Philadelphia Cream Cheese Launches Plant-Based Spread
CPG - Retail

Philadelphia Cream Cheese is launching a plant-based version of its original-flavored spread. This is the first time a big brand of cream cheese in the U.S. has made a plant-based variety. Philadelph...

Food Dive
December 6, 2022

Emily In Paris’ New Fashion Partnership Follows This Success...
Fashion - Retail - Streaming

Ahead of the hyped Emily In Paris Season 3 series dropping on Netflix December 21, comes a 10-piece retail collaboration with footwear label Malone Souliers. The partnership with Paramount Consumer P...

Forbes
December 5, 2022

Grocery and Convenience Stores Are Increasingly Investing in B...
Beverages - CPG - Fashion - Retail

In November, supermarket chain H-E-B launched its own H-E-B branded shop at its Kerrville, Texas store and intends to roll them out to other stores next year. Its merchandise — which includes appare...

Modern Retail
December 5, 2022

Sports Partnerships from 2022 That Created a Buzz
Automotive - Beverages - Fashion - Retail - Sports

From basketball to racing to golf, 2022 brought lots of great sports partnerships to fruition! Check out a sampling of memorable sports partnerships from the year. United Airlines & the PGA Tea...

Nicholas Fox
December 2, 2022

Mariah Carey Comes To Roblox With “Mariah Carey’s Winter W...
Gaming - Health & Beauty - Influencers - Music - Partnerships

NEW YORK--(BUSINESS WIRE)--World-famous artist and “Queen of Christmas” Mariah Carey is bringing the holiday spirit to Roblox for the month of December through one of the platform’s mega-popular...

Faisal Hussain
December 2, 2022

Dippin’ Dots Could Come to Retail, New Owner Says
CPG - Retail

J&J Snack Foods is exploring further expansion of its recently acquired Dippin’ Dots brand into retail, CEO Dan Fachner told analysts during the company’s fourth quarter earnings call. The co...

Food Dive
December 2, 2022

Lovesac Merges Street Style and Total Comfort with Exclusive A...
Fashion - Household - Influencers - Partnerships - Press Releases

STAMFORD, Conn., Dec. 1, 2022 /PRNewswire/ -- Lovesac, the omni-channel home brand best known for its Sactionals, The World's Most Adaptable Couch, Sacs, The World's Most Comfortable Seat, and innov...

Faisal Hussain
December 1, 2022

Pepsi Invites Fans to Join the Naughty List This Holiday Seaso...
Beverages - Branding - CPG - Press Releases - Retail

Pepsi Has Teamed Up With Santa and Actress Lindsay Lohan to Encourage All to Enjoy "Pilk" – the Delicious Trend of Combining Pepsi and Milk – In A New #PilkandCookies Challenge to Win Holiday Cash...

Sasha Villalobos
December 1, 2022

eBay Opens Store in NYC That Accepts Pre-Owned Luxury as Curre...
Fashion - Online - Retail

Shoppers are invited to have their jewelry, handbags, and watches appraised and exchanged for “closet currency” to purchase authentic items from eBay’s top luxury sellers. eBay Inc. (Nasdaq: EBA...


November 30, 2022

Walmart Overtakes Amazon in Shoppers’ Search for Black Frida...
Retail

Walmart is top of mind for holiday shoppers who are hunting for Black Friday deals, according to new research. The big box retailer is dominating online searches for Black Friday discounts as of Frid...

CNBC
November 30, 2022

PUMA, Foot Locker and Pokémon GO Team Up for 400+ PokéStops ...
Classic Characters - Fashion - Gaming - Online - Retail

Celebrating the PUMA x Pokémon collection, Niantic is partnering with The Pokémon Company International, PUMA and Foot Locker Inc. to turn 400 Foot Locker, Champs Sports and Kid’s Foot Locker stor...

Go Nintendo
November 30, 2022

Burger King Giving Away 65,000 Whopper Sandwiches Via AirDrop ...
Dining - Online - Retail - Tech

Burger King will airdrop 65,000 codes for free Whopper sandwiches in Times Square and on social to celebrate the sandwich’s 65th birthday on Wednesday, November 30, 2022. To score a code for a free...

Chew Boom
November 30, 2022

Bandwagon: What Trends Are Shaping Holiday Toy Sales?
Retail - Toys

As we bear down on the holiday selling season for toys—the “hard eight,” as the two-month sales push in Q4 is often called—bets have been placed, retail sets and online storefronts are ready t...

Kidscreen
November 29, 2022

Claire’s Announces Partnership With Macy’s, Openin...
Fashion - Health & Beauty - Partnerships - Press Releases - Retail

HOFFMAN ESTATES, Ill., Nov. 29, 2022 /PRNewswire/ -- Claire's Holdings LLC today announces its partnership with Macy's, a leading destination for style and inspiration, as the latest omnichannel ret...

Faisal Hussain
November 29, 2022

NYX Professional Makeup Launches Makeup Collection Inspired by...
Health & Beauty - Non-Profit - Partnerships - Press Releases - Retail

LOS ANGELES, Nov. 28, 2022 /PRNewswire/ -- NYX Professional Makeup Launches Makeup Collection Inspired by 20th Century Studios' Avatar: The Way of Water NYX Professional Makeup announced today the l...

Faisal Hussain
November 28, 2022

SPANX, LLC Partners with Dress for Success for Giving Tuesday ...
Fashion - Non-Profit - Partnerships - Press Releases - Retail

ATLANTA--(BUSINESS WIRE)--SPANX, Inc. announced today its Giving Tuesday initiative to support Dress For Success’ global mission to help women achieve economic independence. Together, they are helpi...

Faisal Hussain
November 28, 2022

Hershey’s Launches New Hot Chocolate Bombs As Part Of 2022 H...
CPG - Retail

Hershey’s is celebrating the 2022 holiday season with the debut of the brand’s first-ever Hot Chocolate Bombs alongside a slew of returning fan-favorite festive treats. In addition to the new Hot...

Chew Boom
November 28, 2022

Saks Debuts 2022 Holiday Campaign Supporting the Elton John AI...
Fashion - Music - Non-Profit - Partnerships - Press Releases

NEW YORK, Nov. 23, 2022 /PRNewswire/ -- Saks, the premier luxury ecommerce platform, is celebrating the launch of its 2022 holiday campaign and an integrated partnership supporting the Elton John AI...

Faisal Hussain
November 23, 2022

Sunkist | An Out-Of-This-World Citrus Season
CPG - Retail - Streaming

We’re bringing some intergalactic friends to celebrate the holidays. We’ve recruited a few of your favorites from Marvel Studios’ “Guardians of the Galaxy Holiday Special,” streaming Novembe...

Sunkist
November 23, 2022

Kohl’s Announces $100,000 Donation to National Park Foun...
Non-Profit - Retail

As part of Kohl’s commitment to incorporating sustainable solutions and helping build better futures for families, we have donated $100,000 to the National Park Foundation (NPF), which works to prot...


November 22, 2022

It’s a Dog(g)’s Life – Snoop Dogg Enters the...
Influencers - Pets - Press Releases - Retail

LOS ANGELES, Nov. 17, 2022 /PRNewswire/ -- Snoop Dogg, entertainment icon and entrepreneur, today takes his iconic name to the next level with an exciting new brand venture – introducing Snoop Do...

Faisal Hussain
November 21, 2022

H&M Unveils Year-Long Rotating Style Destination in the H...
Fashion - Press Releases - Retail

NEW YORK, Nov. 18, 2022 /PRNewswire/ -- Just in time for the holiday season, H&M is opening a brand-new store experience in Williamsburg, Brooklyn, that is fresh and surprising while paying hom...

Faisal Hussain
November 21, 2022

Kinder Joy Releases New Avatar-Inspired Eggs
CPG - Retail - Theatrical - Toys

Kinder Joy is celebrating the upcoming movie release Avatar: The Way of the Water with the introduction of a new line of Avatar-themed eggs. The new line features Kinder Joy’s classic chocolate egg...

Chew Boom
November 21, 2022

Diageo and Smirnoff Launch New Global Responsible Drinking Cam...
Beverages - CPG - Online - Press Releases - Retail

Diageo and the world's number one vodka Smirnoff, have today launched a new global campaign 'Drops of Advice' encouraging people to drink responsibly during the holidays while also enjoying the best o...

Sasha Villalobos
November 21, 2022

Backstreet Boys Celebrate the Holidays with JCPenney! Tune in ...
Music - Non-Profit - Online - Partnerships - Press Releases

LEWISVILLE, Texas--(BUSINESS WIRE)--On Thursday, December 1, JCPenney is unboxing holiday magic with the JCP Live Holiday Spectacular, a Facebook Live event starting at 8 p.m. ET. The fun-filled, ...

Faisal Hussain
November 17, 2022

Kinoo Partners with Highlights for Children to Offer a Special...
Partnerships - Press Releases - Publishing - Retail - Tech

SAN FRANCISCO, Nov. 17, 2022 /PRNewswire/ -- Kinoo announces today the retail availability of the Kinoo Magic Wand™ for $99 at Kinoo.com and Amazon.com for the 2022 holiday season. This fo...

Faisal Hussain
November 17, 2022

Grubhub and Rite Aid Partner to Provide Nationwide Delivery
Dining - Press Releases - Retail

CHICAGO and PHILADELPHIA, Nov. 17, 2022 /PRNewswire/ -- Grubhub (LSE: JET, AMS: TKWY) and Rite Aid (NYSE: RAD) announced today that they've partnered to deliver thousands of Rite Aid's drugstore produ...

Nicholas Fox
November 17, 2022

Casper and Netflix’s Slumberland are Teaming Up to Bring You...
Attractions - Household - Partnerships - Press Releases - Retail

NEW YORK--(BUSINESS WIRE)--This holiday season, sleep company Casper wants to give consumers a chance to slow down, relax, and enjoy quality time with their families. In celebration of Netflix’s hig...

Faisal Hussain
November 16, 2022

General Mills Launches New Black Panther Fruit Roll-Ups And Ne...
CPG - Retail - Theatrical

General Mills is celebrating the upcoming the premiere of Marvel Studios’ new film Black Panther: Wakanda Forever by releasing two new fruit-flavored snacks for fans to enjoy this fall. As part of ...

Chewboom
November 16, 2022

Tractor Supply Partners with Country Music Star Lainey Wilson ...
Household - Music - Press Releases - Retail - Television

BRENTWOOD, Tenn.--(BUSINESS WIRE)--Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced breakout country music star and two-time CMA winner Laine...

Angelina Luspo
November 15, 2022

Nike Launches New Web3 Platform .SWOOSH
Fashion - Online - Retail - Sports - Tech

While today Nike (NYSE:NKE +2.85%) celebrates 50 years of business, it also serves as “Day One” for its newest project, .SWOOSH. A web3 platform, .SWOOSH answers the shift to an increasingly digit...

Hypebeast
November 15, 2022

Lay’s and Subway Team Up with Football Superstar Eli Man...
CPG - Press Releases - Retail - Sports

PLANO, Texas, Nov. 14, 2022 /PRNewswire/ -- To celebrate National Pickle Day today, Lay's and Subway debut a new way to play into the nation's passion for all things pickle – including pickleball,...

Nicholas Fox
November 14, 2022

Spalding Announces ‘Stranger Things’ Basketball Co...
Retail - Sports - Streaming - Television

Spalding, the legendary sports equipment brand will be releasing an exclusive collaboration with Stranger Things, one of the most popular Netflix shows to date. All modeled on Spalding’s size 7 bask...

Yahoo! News
November 14, 2022

Avocado Green Teams Up With Disney to Promote New Film “...
Press Releases - Retail - Theatrical

LOS ANGELES, Nov. 11, 2022 /PRNewswire/ -- Today, Avocado announced a collaboration with Disney, celebrating the upcoming big-screen adventure "Strange World." In the film, a family ventures to a stra...

Nicholas Fox
November 11, 2022

Brands Are Winning on Roblox With Avatar Fashion, Gaming
Fashion - Gaming - Online - Retail

Head-to-toe looks and immersive role-playing games on Roblox are becoming more attractive opportunities for brands, especially as the gaming platform gains popularity, making it harder to stand out. ...

Glossy
November 11, 2022

Gap Launches Collection Of Family Essentials With Amazon Fashi...
Fashion - Online - Partnerships - Press Releases - Retail

Today, Gap announced its launch with Amazon Fashion in the U.S. and Canada, offering a selection of basic, modern essentials for the family, including hoodies, t-shirts, denim, socks, underwear and...

Faisal Hussain
November 11, 2022

John Deere Helps Soldiers and Families Find New Careers with U...
Press Releases - Retail

MOLINE, Ill., Nov. 11, 2022 /PRNewswire/ -- Deere & Company (NYSE: DE) today announced an agreement with the U.S. Army Reserve Private Public Partnership Office that will help service members and ...

Nicholas Fox
November 11, 2022

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