Petco and Clif Launch Retailer-Exclusive Plant-Based Jerky Lin...
CPG - Pets - Retail

Pet retailer Petco is expanding its portfolio of exclusive items with a major partnership with Clif Bar & Company. Clif Pet’s new Plant Based Jerky for dogs is now available exclusively at Petco...

StoreBrands
June 30, 2022

The Strangest ‘Stranger Things’ Things You Can Buy
CPG - Dining - Electronics - Fashion - Gaming

Stranger Things 4 Vol. 2 is almost upon us, and with that comes an onslaught of creative brand tie-ins and merch to celebrate. Since the release of Vol. 1 a number of brands have incorporated the Netf...

Gizmodo
June 29, 2022

DTC Home Brand Comes to Nordstrom Pop-Up
Household - Online - Retail

Direct-to-consumer furniture and soft home brand Parachute’s products can be found in select Nordstrom stores and on the retailer’s website for a limited time. Pop-In@Nordstrom’s latest shop, P...

Designers Today
June 29, 2022

Twitter x Shopify: Making Social Commerce Easier for Merchants
Online - Partnerships - Press Releases - Retail

Starting today, thanks to our new partnership with Shopify, all U.S. Shopify merchants will have a quick and easy way to tap into Twitter to drive their customers to purchase. With our Twitter Shoppi...

Faisal Hussain
June 28, 2022

King Features’ Cuphead Collection Debuts at ZARA
Classic Characters - Fashion - Retail

King Features Syndicate, a unit of Hearst, along with its local agent in Spain, Caravanserai, has announced that Cuphead is building upon its international presence with a new apparel collection at ZA...

License Global
June 28, 2022

Brands Are Cashing in on Pickleball’s Rising Popularity
Attractions - CPG - Health & Beauty - Household - Influencers

Pickleball is turning out to be a smash hit and brands are looking to cash in. Footwear brand Skechers announced in April that it signed two top-ranked pickleball athletes, Tyson McGuffin and Catheri...

Modern Retail
June 23, 2022

Away Unveils Their Next Chapter With Debut of Outdoor Line F.A...
Press Releases - Retail - Travel

NEW YORK, June 22, 2022 /PRNewswire/ -- Today, travel lifestyle brand Away announced the launch of F.A.R—For All Routes, a new line of outdoor-focused travel essentials that heralds the brand's...

Faisal Hussain
June 23, 2022

Hostess Twinkies Is Launching Its Own ‘Cryptocurrency’
CPG - Retail

Hostess Twinkies is joining the cryptocurrency bandwagon. Inspired by all the buzz surrounding the various digital currencies out there, the snack cake brand has decided to launch its very own “cryp...

Geekspin
June 22, 2022

GNC and RealEats Expanding Nationally Following Successful For...
CPG - Dining - Health & Beauty - Partnerships - Press Releases

PITTSBURGH, June 21, 2022 /PRNewswire/ -- GNC is known as a destination to help consumers Live Well. Whether it's through protein and pre-workouts for fitness aficionados, multivitamins and Vita...

Faisal Hussain
June 22, 2022

Lowe’s to Help Builders Create a New World of Possibilit...
Gaming - Household - Online - Partnerships - Press Releases

MOORESVILLE, N.C., June 21, 2022 /PRNewswire/ -- Lowe's has been at the forefront of building in the real world for more than 100 years and today announced it will begin helping builders of the meta...

Faisal Hussain
June 22, 2022

Kellogg Company Announces Separation of Two Businesses as Bold...
Branding - CPG - Press Releases - Retail

BATTLE CREEK, Mich., June 21, 2022 /PRNewswire/ -- Kellogg Company (NYSE: K) today announced that its Board of Directors has approved a plan to separate its North American cereal and plant-based f...

Faisal Hussain
June 21, 2022

Mondelēz International to Acquire Clif Bar & Company, U....
CPG - Press Releases - Retail

CHICAGO, June 20, 2022 (GLOBE NEWSWIRE) -- Mondelēz International, Inc. (Nasdaq: MDLZ) today announced an agreement to acquire Clif Bar & Company, leading U.S. maker of nutritious energy bars wit...

Faisal Hussain
June 21, 2022

KRISPY KREME Shakes Retail Ice Cream Category to its Cone: Int...
Dining - Press Releases - Retail

CHARLOTTE, N.C.--(BUSINESS WIRE)--In its mission to become the world’s most loved sweet treat brand, Krispy Kreme is shaking the retail ice cream category to its “cone” this first day of summe...

Faisal Hussain
June 21, 2022

Wag! Announces Promotion With Tractor Supply and Petsense
Partnerships - Pets - Press Releases - Retail

SAN FRANCISCO--(BUSINESS WIRE)--Wag Labs, Inc. (“Wag!” or the “Company”), an American pet services marketplace company powering a mobile-first technology platform that enables on-demand and sc...

Faisal Hussain
June 21, 2022

Walmart and Roku Debut First-of-its-Kind Partnership to Bring ...
Online - Partnerships - Press Releases - Retail - Streaming

BENTONVILLE, Ark. & SAN JOSE, Calif.--(BUSINESS WIRE)--Walmart (NYSE: WMT) and Roku, Inc. (Nasdaq: ROKU) announced today a first-of-its-kind partnership to make TV streaming the next e-commerce sh...

Faisal Hussain
June 17, 2022

Reebok Announces ‘Jurassic World: Dominion’ Collec...
Fashion - Retail - Theatrical

Hot off the heels of the film premiere last week. Following the release of the Jurassic World: Dominion in theaters, Reebok has officially confirmed that a collaboration with Universal Brand Developm...

Hypebeast
June 17, 2022

eBay Launches Live Shopping for Collectibles
Online - Partnerships - Retail

SAN JOSE, Calif., June 16, 2022 /PRNewswire/ -- eBay today announces the launch of eBay Live, a dedicated shopping platform that gives people a new way to browse and buy products in a live, interac...

Faisal Hussain
June 16, 2022

Petco Moves Into Rural Markets with Neighborhood Farm & P...
Pets - Retail

Petco Health and Wellness Co. is launching a new community-driven test concept designed to serve the health and wellness needs of pets and farm animals in small towns and rural communities. The grand ...

Pet Product News
June 16, 2022

CASETiFY Brings the ‘Sailor Moon’ Universe to its ...
Classic Characters - CPG - Electronics - Online - Retail

Includes phone cases, Apple Watch bands, water bottles, and more. CASETiFY will be collaborating with the popular Japanese anime series, Pretty Guardian Sailor Moon, to bring the fantastical series t...

Hypebeast
June 16, 2022

Tommy Hilfiger Enters Global License Agreement With Kanine to ...
Fashion - Partnerships - Pets - Press Releases - Retail

DUBLIN, June 14, 2022 (GLOBE NEWSWIRE) -- Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce the launch of the first-ever TOMMY HILFIGER collection for dogs in 2023. It ...

Faisal Hussain
June 15, 2022

Victoria’s Secret’s Happy Nation Lands in the Metaverse
Fashion - Non-Profit - Retail - Tech

The tween brand is the first time Victoria’s Secret’s portfolio — which also includes the Lingerie, Beauty and Pink brands — is entering the metaverse. “The Happy Nation brand was launched ...

Yahoo News
June 15, 2022

H&M and IKEA Collaborate on First-Of-A-Kind Community Sto...
Retail

It all felt terribly Swedish in a small corner of west London last week. Ingka Group – the real estate arm of Swedish furniture giant IKEA – and Scandinavian fast fashion colossus H&M had com...

Forbes
June 14, 2022

Casey’s and MTN DEW Team up to Charge Your Outdoor Adventure...
Beverages - Partnerships - Press Releases - Retail

ANKENY, Iowa--(BUSINESS WIRE)--Today Casey’s® and MTN DEW® announce the launch of MTN DEW OVERDRIVE™, the newest addition to the MTN DEW flavor line-up, exclusively available at Casey’s conve...

Faisal Hussain
June 14, 2022

Lululemon Unveils Workout Hijabs
Fashion - Retail

The athletic apparel, accessories and footwear retailer quietly unveiled its latest creation last week: Lululemon hijabs. The head coverings are worn by some Muslim women in public. As a result, Lulu...

Yahoo! News
June 13, 2022

Postmates Releases First-Ever ‘Bottom Menu’ for Pr...
Dining - Retail - Tech

In the last few years, corporations have been trying to capitalize on Pride month — usually by adorning rainbow logos and releasing rainbow merchandise. This year, however, Pride campaigns are crank...

Mashable
June 13, 2022

Fanatics Collectibles and Topps Announce Comprehensive College...
Partnerships - Press Releases - Publishing - Retail - Sports

NEW YORK, June 9, 2022 /PRNewswire/ -- Today, Fanatics Collectibles, the trading cards and collectibles division of Fanatics, and Topps, its cornerstone sports trading card brand, announced new broa...

Faisal Hussain
June 9, 2022

Igloo and Teva Team Up on Limited-edition Playmate Cooler and ...
Fashion - Household - Partnerships - Press Releases - Retail

KATY, Texas--(BUSINESS WIRE)--Two nostalgic brands, Igloo and Teva, have teamed up to create a limited-edition collection featuring recycled materials and designed to get you outside this summer. The ...

Mitch Litvak
June 8, 2022

Wilson & Dreamville Announce Return of Chi-League 2022
Non-Profit - Partnerships - Press Releases - Retail - Sports

CHICAGO, June 8, 2022 /PRNewswire/ -- Wilson Sporting Goods Co. and Dreamville today announce the return of the storied Chicago pro-am league now known as the Dreamville Chi-League powered by Wil...

Faisal Hussain
June 8, 2022

H&M Tests Smart Mirrors In Stores for More Personalized E...
Fashion - Retail

Alongside other retailers trying out in-store tech, H&M is piloting new tech features at select COS stores, the retailer announced on May 27. The stores will feature smart mirrors in fitting room...

Retail Dive
June 7, 2022

Blue Apron Partners with Blue Cross, Planet Fitness on Wellnes...
CPG - Online - Retail

Blue Apron is working to promote a healthy lifestyle for its customers through two new strategic partnerships. The meal kit company’s Wellness360 initiatives will be bolstered by partners including ...

Progressive Grocer
June 7, 2022

Denny’s Unveils New ‘Diner Drip’ Merch Store...
Dining - Fashion - Influencers - Partnerships - Retail

SPARTANBURG, S.C., June 2, 2022 /PRNewswire/ -- The new Denny's Social Stars Influenced Menu co-created by TikTok* content makers hit restaurants in February as part of the brand's new limited-tim...

Faisal Hussain
June 6, 2022

Blue Apron Unlocks Access to New Customers with Meal Kits on W...
CPG - Partnerships - Press Releases - Retail

NEW YORK--(BUSINESS WIRE)--Blue Apron (NYSE: APRN) is launching a new offering on Walmart.com. Starting today, consumers can purchase a selection of meal kits without a subscription, from classic menu...

Faisal Hussain
June 6, 2022

DREAM Clothing Collaborates with Care Bears for Pride Month an...
Finance - Non-Profit - Partnerships - Press Releases - Retail

LOS ANGELES, June 2, 2022 /PRNewswire/ -- Los Angeles-based streetwear company DREAM Clothing is launching its first collaboration with Cloudco Entertainment's beloved and iconic property, Care Bea...

Faisal Hussain
June 6, 2022

Prada Joining Top Luxury Brands in Web3 With Ethereum NFTs
Fashion - Finance - Online - Retail - Tech

Luxury brands like Gucci, Balmain, and Balenciaga are getting into all things crypto, and Prada is joining the crowd with the release of its own NFTs. Prada will be launching 100 Ethereum NFTs this T...

Decrypt
June 2, 2022

AC Hotel by Marriott Selected for Walmart Campus
Partnerships - Press Releases - Retail - Travel

We have called Bentonville our home for more than 60 years. A lot has changed over six decades. But what has not changed is keeping our headquarters in our hometown. While many of our associates live...

Faisal Hussain
June 2, 2022

Gucci Adidas Pop-up Locations Coming to L.A., New York, Atlant...
Attractions - Fashion - Retail

Gucci is planting a flag on Melrose Place, bringing its blockbuster Adidas collaboration to the famed shopping stretch on June 7. The Italian brand is taking over the now-shuttered Marc Jacobs space ...

WWD
May 27, 2022

This Father’s Day, Advance Auto Parts and Pennzoil Team Up t...
Attractions - Automotive - Live Entertainment - Partnerships - Press Releases

RALEIGH, N.C. & HOUSTON--(BUSINESS WIRE)--Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, has teamed up with Pennzoil® to offer motorsports race fans the chance t...

Faisal Hussain
May 27, 2022

“PUMA and the Land of Games”: New Virtual Place on Roblox ...
Fashion - Gaming - Partnerships - Press Releases - Retail

HERZOGENAURACH, Germany--(BUSINESS WIRE)--PUMA in partnership with Wonder Works studio launches a vibrant and immersive sports-based experience on Roblox, a global online platform connecting millions ...

Faisal Hussain
May 26, 2022

Toys”R”Us Announces Geoffrey’s World Tour
Classic Characters - Press Releases - Retail - Toys

NEW YORK, May 24, 2022 /PRNewswire/ -- Toys"R"Us, the world's leading authority in toys, unveiled plans today for Geoffrey's World Tour, the brand's first 360-degree global marketing campaign set to...

Faisal Hussain
May 25, 2022

eBay Opens a Sneaker Store in Los Angeles
Fashion - Online - Retail

eBay will open Wear ‘Em Out, a brick-and-mortar sneaker shop on Fairfax Avenue Memorial Day weekend. The shop will feature exclusive stock of both new season styles as well as collectibles such as t...

Fast Company
May 23, 2022

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