HyperX Renews Sponsorship with Top Female Content Creator Poki...
Esports - Gaming - Influencers - Press Releases - Sponsorships

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming division of Kingston Technology Company, Inc., today announced the re-signing of top female content creator Pokimane. Under the sponsorsh...

Faisal Hussain
May 13, 2021

Key Esports Sponsorships & Partnerships, April 2021
Esports - Gaming - Sponsorships

Rocket League developer Psyonix announced a partnership with Italian car manufacturer Automobili Lamborghini in April. BMW Esports, the esports division of German automotive company BMW, unveiled ‘...

Esports Insider
May 3, 2021

Fred Segal Sunset
Fashion - Opportunities - Retail - Sponsorships

The Flagship Fred Segal Sunset Store in West Hollywood offers 22,000 square feet of lifestyle and retail programming across two building and an entire block of historic Sunset Blvd.

Fred Segal
April 28, 2021

How Beverage & Alcohol Influencer Marketing Happens Today
Agencies - Beverages - Branding - Influencers - Sponsorships

At this point, most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deal...

VinePair
April 27, 2021

Captain Morgan Teams With FanDuel on Soccer Betting Contest
Beverages - Sponsorships - Sports

Captain Morgan is partnering with gaming site FanDuel on a contest that offers cash rewards to people who make winning picks on professional soccer games, per an announcement. The "Captain Morgan Socc...

Marketing Dive
April 23, 2021

PGA Tour Creates $40m Bonus Pool to Reward Players Driving Eng...
Finance - Sponsorships - Sports

Golf’s PGA Tour has created a US$40 million bonus pool designed to reward players who drive fan and sponsor engagement, according to Golfweek. The ‘Player Impact Program’ is reportedly a direct...

Sports Pro Media
April 22, 2021

Serta Simmons taps D’Amelio Sisters for TikTok Fans̵...
Influencers - Online - Sponsorships

Mattress brand Simmons partnered with Charli and Dixie D'Amelio, the sisters who rose to fame on social video app TikTok, to design a memory foam mattress and to promote it with an online sweepstakes....

Marketing Dive
April 20, 2021

Report: NHL Could Introduce Jersey Sponsorships from 2022/23 S...
Branding - Sponsorships - Sports

The National Hockey League (NHL) could introduce jersey sponsorships as early as the 2022/23 season, according to Sports Business Journal (SBJ). The absence of fans in arenas has already seen the Nor...

Sports Pro Media
April 19, 2021

Jazz Apples Partner with DreamWorks Animation’s Spirit U...
Branding - Sponsorships - Theatrical

Jazz apples are part of an exclusive new partnership with the new DreamWorks Animation movie, Spirit Untamed. The movie, which arrives in theaters June 4, 2021, is the next chapter in DreamWorks Anim...

Fresh Fruit Portal
April 14, 2021

Miami Heat Bet on Crypto With $135M Naming Rights Deal
Finance - Sponsorships - Sports

Miami Heat. AmericanAirlines Arena will be renamed FTX Arena beginning with the 2021-22 season as part of a 19-year sponsorship agreement worth $135 million, according to the Sun-Sentinel. FTX.us was...

Sports Techie
April 9, 2021

Sponsorship Market Dynamics Favor Premium Sports Brands in the...
Branding - Sponsorships - Sports

In tough economic times, high-end sellers like to present their products or properties as exceptional. It’s no different in sports sponsorship, where there is an expectation that sponsorship sales a...

Sport Business
April 7, 2021

Dignitas & Voodoo Ranger IPA Brew Partnership
Beverages - CPG - Esports - Gaming - Sponsorships

American esports organisation Dignitas has announced New Belgium Brewing Company’s IPA brand Voodoo Ranger as its official beer partner. According to the press release, the partnership will see bot...

Esports insider
April 7, 2021

Peeps are Back With a Vengeance
CPG - Retail - Sponsorships

Everything is coming up Peeps this Easter. Pepsi has launched a limited edition Peeps soda. 7-Eleven is serving a Peeps latte, convenience chain QuickChek a Peeps Smoothie. Kellogg has Peeps "marshma...

CNN Business
April 2, 2021

Miley Cyrus Surprises Fans by Giving Out $1 Million in Stocks ...
Finance - Music - Sponsorships

Miley Cyrus has partnered with Cash App to distribute $1 million in stocks to fans, becoming the first person in history to give away such a high volume of shares en masse in a nearly instantaneous fa...

Variety
April 1, 2021

Esports Entertainment Group Scores Partnership with Denver Bro...
Esports - Online - Sponsorships - Sports - Streaming

Esports Entertainment Group (EEG) has announced a multi-year partnership with the Denver Broncos to become the NFL franchise’s esports tournament provider. As part of the agreement, EEG will operat...

Esports Insider
March 26, 2021

Betway Extends US Reach by Partnering with NBA, NHL Franchises
Branding - Sponsorships - Sports

Global gaming operator Betway has continued to expand its reach in the United States by partnering with the National Basketball Association, five NBA teams and two National Hockey League franchises. ...

Sport Business
March 25, 2021

Chelsea Offers Free Ad Space to Support Local Business
Sponsorships - Sports - Television

Top-flight English soccer club Chelsea are inviting small companies in London to apply for free advertising space on matchdays in an effort to support local businesses in the wake of the Covid-19 pand...

Sports Pro
March 23, 2021

NHL Returns to the Ice with New Assets and Upsurge in Sponsors...
Branding - Sponsorships - Sports - Streaming

The NHL expects to surpass its sponsorship revenue projection for the 2020-21 season, despite the effects of the Covid-19 pandemic on the inventory available to its sponsors. “The number of proacti...

Sport Business
March 19, 2021

PepsiCo Unveils New Line of Mountain Dew Energy Drinks with Le...
Beverages - Branding - CPG - Sponsorships

PepsiCo is launching a new line of energy drinks called Mtn Dew Rise Energy as the company doubles down on its bet on the category. The line is meant to appeal to energy-drink fans and draw in new co...

CNBC
March 17, 2021

European Masters Unveils Jack Link’s as Main Partner
Branding - Esports - Gaming - Retail - Sponsorships

Riot Games‘ League of Legends European Masters competition has announced North American snack company Jack Link’s as its main partner for the 2021 season. The deal was facilitated by SPORTFIVE, R...

eSports Insider
March 17, 2021

Actor Jesse Metcalfe Teams Up with Cheez-It, Declares: ‘...
CPG - Retail - Sponsorships - Streaming - Theatrical

With movie theaters slowly starting to open up after COVID-19 shutdowns, and industry players increasingly hopeful for a return to normal, television actor Jesse Metcalfe is optimistic about the near ...

Yahoo News
March 15, 2021

New Esports Opportunities with “Majors” Tournament...
Esports - Gaming - Sponsorships - Streaming

Esports organiser and production company ESL has partnered with KRAFTON to launch a new series of tournaments to PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG). The ESL PUBG Masters will consist of four tour...

Esports Insider
March 11, 2021

LPGA Tour Launches Virtual Fan Events on Notable Live
Online - Sponsorships - Sports

The LPGA Tour has formed a new partnership with interactive events platform Notable Live to host virtual fan events around tournaments. The online events will let fans join video rooms with golfers; s...

Sport Techie
March 9, 2021

DoorDash Delivers ‘In the Zone’ to Boost Women-Own...
Dining - Non-Profit - Online - Sponsorships

DoorDash launched a multichannel campaign to promote Made by Women, the delivery service's platform to support women-owned businesses, during Women's History Month. A national "In the Zone'' campaign ...

Marketing Dive
March 9, 2021

UFC and DraftKings Strike Wide-Ranging Sport Betting Partnersh...
Branding - Sponsorships - Sports

The Ultimate Fighting Championship (UFC) has agreed a wide-ranging deal that sees DraftKings become the mixed martial arts (MMA) promotion’s first-ever official sportsbook and daily fantasy partner....

Sports Pro
March 4, 2021

Virtus.pro Esports Team Renews Partnership With HyperX
Electronics - Esports - Sponsorships - Tech

Russian esports organisation Virtus.pro has announced the renewal of its partnership with gaming peripherals company HyperX. The renewed deal will see HyperX continue to collaborate with the organisa...

Esports Insider
March 3, 2021

WHOOP Partners with LPGA Tour for 2021 Season
Health & Beauty - Sponsorships - Sports - Tech

WHOOP and the LPGA Tour announced a partnership to supply all players, caddies, and staff across the LPGA Tour, Symetra Tour, and Ladies European Tour with WHOOP Strap 3.0. WHOOP is now the Official F...

Whoop
March 2, 2021

Vegas Golden Knights Cancel Partnership Following Intense Back...
Sponsorships - Sports

On Wednesday, the NHL’s Vegas Golden Knights announced that they had begun a multiyear partnership with UpickTrade.com, a website based in Guadalajara, Mexico, that sells game picks. As part of the ...

Awful Announcing
March 1, 2021

Riot Games Gets Boost From Expanded Verizon Sponsorship
Esports - Sponsorships - Tech

Verizon is announcing this week that it is significantly expanding its sponsorship presence with Riot Games, gaining additional inventory that will see its spending with the video game maker climb wel...

Esports Observer
March 1, 2021

Ruffles Celebrates Individuality on Social Media and In Return...
CPG - Sponsorships - Sports - Television

PepsiCo's Frito-Lay unit is launching the first TV campaign for its Ruffles brand of ridged potato chips in almost a decade, while extending its marketing partnerships with star basketball players. Th...

Muse
February 26, 2021

Invisalign Sponsors Golden Guardians Esports
Esports - Health & Beauty - Sponsorships

San Francisco-based Golden Guardians, the esports affiliate of NBA’s Golden State Warriors, has announced a partnership with Align Technology, Inc., the makers of Invisalign clear braces. As the ...

Esports Insider
February 26, 2021

Portland Timbers and Thorns First US Soccer Teams to Partner w...
Branding - Online - Sponsorships - Sports

TikTok branding will appear on soccer shirts for the first time after the short-form video platform agreed a multi-year deal to become the sleeve sponsor of the Portland Timbers and Portland Thorns. ...

Sports Pro
February 24, 2021

Ready Nutrition Sports Drinks Launch in Stores
Beverages - Branding - Sponsorships

Products from Ready Nutrition, which makes protein-infused sports drinks, protein powder and snacks, are now available in select grocery stores. They’ll also appear in Albertsons in the spring and o...

CNBC
February 24, 2021

NHL Announces Partnership with DreamHack Sports Games
Esports - Sponsorships - Sports

The NHL has tapped DreamHack Sports Games to operate live and online esports competitions and events for its NHL Gaming World Championship brand in a multi-year deal. In addition to operating events a...

eSports Observer
February 24, 2021

BBC to Broadcast FIFA 21 Global Series
Esports - Sponsorships - Streaming - Television

The BBC has linked up with video game developer Electronic Arts (EA) to air live coverage of the FIFA 21 Global Series esports competition. The agreement will see the UK’s public service broadcaste...

Sports Pro
February 19, 2021

Bud Light Sponsors Team Liquid, Esports Team
Beverages - Esports - Sponsorships

orth American esports organization Team Liquid has brought on Bud Light as the “official team beer” of its League of Legends squad. While financial details of the partnership were not released, th...

Esports Observer
February 19, 2021

How Dale Earnhardt’s Business Savvy Built a Marketing Empire...
Automotive - Sponsorships - Sports

NBC Sports will take a look at the life, legacy and long-lasting impact of Dale Earnhardt who died 20 years ago this week during the final round of the 2001 Daytona 500 on February 18, 2001. This is t...

Compsmag
February 18, 2021

Workday Steps in as Title Sponsor for World Golf Championships...
Branding - Logistics - Sponsorships - Sports

The PGA Tour has announced that human resources technology company Workday will be the title sponsor of the upcoming World Golf Championships (WGC) event at The Concession Golf Club in Bradenton, Flor...

Sports Pro Media
February 17, 2021

100 Thieves, Esports Team Partners With Rockstar Energy Drink
Beverages - Esports - Sponsorships

North American esports organisation 100 Thieves has entered a partnership with PepsiCo’s Rockstar energy drink brand. The deal will see the two parties collaborate on a range of content and interac...

Esports Insider
February 17, 2021

BioSteel Secures Multiyear Partnership with US Soccer
Beverages - Branding - Sponsorships - Sports

The United States Soccer Federation has announced a multiyear sponsorship deal with sports drink company BioSteel. The agreement kicks off with the SheBelieves Cup, which begins on February 18 at Exp...

Sport Business
February 17, 2021

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