McDonald’s Hosts Two Soccer Clinics to Celebrate FIFA Wo...
Dining - Press Releases - Sponsorships - Sports

NEW YORK, Dec. 1, 2022 /PRNewswire/ -- McDonald's NY Metro announced today it will host two soccer clinics during the FIFA World Cup Qatar 2022™, as McDonald's is an official sponsor of the competit...

Nicholas Fox
December 1, 2022

Dignitas Announces the “MIKE AND IKE Flavor Brawl 2022,&...
CPG - Esports - Gaming - Press Releases - Sponsorships

LOS ANGELES, Nov. 29, 2022 /PRNewswire/ -- Dignitas, the esports vertical of New Meta Entertainment, Inc. (NME), and MIKE AND IKE® candy, have announced the "MIKE AND IKE® Flavor Brawl", a 1-day For...

Nicholas Fox
November 29, 2022

Esports Organization Ninjas in Pyjamas Secures Red Bull Partne...
Beverages - Esports - Gaming - Sponsorships

Swedish esports organization Ninjas in Pyjamas (NiP) has announced a partnership with energy drink brand Red Bull. As a result, the brand’s logo will feature on NiP’s CS:GO jerseys at the BLAST P...

Esports Insider
November 28, 2022

Green Giant Announces Thanksgiving Partnership with Tariq the ...
Branding - CPG - Press Releases - Sponsorships

PARSIPPANY, N.J., Nov. 16, 2022 /PRNewswire/ -- Green Giant®, the iconic brand synonymous with delicious and high-quality vegetables for families, announced today a partnership with 7-year-old corn e...

Nicholas Fox
November 22, 2022

Budweiser’s World Cup Stadium Plans Given Red Card as FI...
Beverages - Sponsorships - Sports

Alcoholic beer will not be sold inside the perimeter of the eight 2022 World Cup stadiums in Qatar, following pressure from officials. In a statement explaining its decision, FIFA said supporters woul...

Adweek
November 18, 2022

KFC Gives the Gift of $5 Famous Bowls and Limited-Edition Holi...
Branding - Press Releases - Sponsorships

LOUISVILLE, Ky., Nov. 14, 2022 /PRNewswire/ -- Just in time for the holiday season, Kentucky Fried Chicken® is debuting new bargains and buckets to make it even easier to enjoy all of your celebra...

Nicholas Fox
November 14, 2022

Captain Morgan Adds Some Spice to its Ads
Beverages - Branding - CPG - Live Entertainment - Online

Diageo-owned Captain Morgan is leveraging the company’s status as the Official Spirits Sponsor of the NFL to add some excitement to sports viewing with a new campaign, “Great Things Happen When Yo...

MarketingDive
October 20, 2022

Free Doritos Locos Tacos are Back in a Delicious New Way for T...
Dining - Press Releases - Sponsorships - Sports

IRVINE, Calif., Oct. 18, 2022 /PRNewswire/ -- Back for the 11th year, Taco Bell is teaming up with MLB to celebrate passionate baseball and taco fans across the country through the highly-anticipated ...

Nicholas Fox
October 18, 2022

MLB Expands Google Cloud Partnership as MLB.TV Sets Viewing Re...
Sponsorships - Sports - Television

Major League Baseball (MLB) has expanded its partnership with Google Cloud as it seeks to offer new video capabilities and more data-driven, personalised experiences on its digital platforms. The two...

Sports Pro Media
October 7, 2022

Rihanna Posts NFL Football Pic, Confirming She’s the Next Su...
Branding - Influencers - Live Entertainment - Music - Online

After rumors swirled on Sunday morning (Sept. 25) that she was in discussions to headline the 2023 Apple Music Super Bowl Halftime Show, the 34-year-old superstar further stoked the chatter by sharing...

Billboard
September 26, 2022

AC Milan Sponsors MonkeyLeague Tournaments After Signing Web3 ...
Esports - Gaming - Online - Sponsorships - Sports

Italian football club AC Milan has announced a partnership with Web3 game Monkeyleague to create a line of digital assets and fan experiences. The deal will see the football club’s real-life player...

Esports Insider
September 23, 2022

Apple Music to Sponsor Super Bowl Halftime Show Amidst Push In...
Live Entertainment - Music - Sponsorships - Sports

Apple Music will sponsor next February’s Super Bowl halftime show, replacing long-time sponsor Pepsi. In a press release, the NFL says over 120 million people watched the Super Bowl LVI halftime sho...

The Verge
September 23, 2022

Thursday Night Football on Prime Video Sponsors Are Ready for ...
Dining - Live Entertainment - Online - Press Releases - Retail

DraftKings and Little Caesars join Amazon to deliver a thrilling NFL experience to fans starting with the September 15 game Today, Prime Video announced that DraftKings Inc. (Nasdaq: DKNG) and Little...

Sasha Villalobos
September 14, 2022

Bud Light ‘Cracks Open’ NFL Season by Celebrating ...
Beverages - Branding - CPG - Live Entertainment - Online

The official beer sponsor of the NFL is bringing fans closer to the game they love with "Kickoff Beers," refreshed limited-edition team packaging, and a new NFT project For 21+ NFL fans, the season s...

Sasha Villalobos
August 30, 2022

Tiffany & Co. Unveils Official ‘League of Legends&#...
Branding - Esports - Gaming - Live Entertainment - Online

Revealing the redesign of the ‘LoL Esports’ crown jewel. Just a few weeks after the announcement of the ticket sales of League of Legends World Championship 2022, Riot Games also revealed that it...

Hypebeast
August 30, 2022

Kellogg’s Frosted Flakes, Tony the Tiger, and Quarterbac...
CPG - Press Releases - Sponsorships - Sports

BATTLE CREEK, Mich., Aug. 29, 2022 /PRNewswire/ -- Yesterday, Tony the Tiger® recruited new ringers — quarterback Jalen Hurts and the CBS Sports crew — and treated Philadelphia youth football pla...

Angelina Luspo
August 29, 2022

The Pokémon Company International Pledges $25 Million To Phil...
Classic Characters - Gaming - Non-Profit - Press Releases - Sponsorships

Bellevue, Wash. — August 15, 2022 — For 25 years, the Pokémon brand has been delivering joy and entertainment to fans around the world through video games, the Pokémon Trading Card Game, animati...

Angelina Luspo
August 29, 2022

Gamer Girls Night In Announces Riot Games As Headline Sponsor
Branding - Esports - Gaming - Sponsorships

Gamer Girls Night In (GGNI), a gaming event in the United Kingdom dedicated exclusively to women and non-binary, has signed Riot Games as its headline gaming sponsor. The event, presented by Black Gir...

Esports Insider
August 19, 2022

HyperX Named Peripheral Partner for SoLa I CAN Technology and ...
Electronics - Esports - Gaming - Non-Profit - Sponsorships

Gaming peripherals brand HyperX has partnered with the SoLa I CAN Technology and Entrepreneurship Center, a tech hub part of the SoLa I CAN foundation. HyperX has donated gaming peripherals, includin...

Esports Insider
August 17, 2022

Cadillac Becomes the Official Vehicle of the US Open
Automotive - Live Entertainment - Partnerships - Press Releases - Sponsorships

The USTA and Cadillac have agreed on a multi-year sponsorship for Cadillac to serve as the official vehicle of the US Open. Beginning at 2022 US Open, Cadillac will have a significant on-site presen...

Faisal Hussain
August 15, 2022

DEKALB Brand Announces Partnership As Official Corn Seed of ML...
Attractions - Press Releases - Sponsorships - Sports

ST. LOUIS, Aug. 8, 2022 /PRNewswire/ -- Bayer's national flagship brand DEKALB® is proud to announce its new partnership as the Official Corn Seed of MLB at Field of Dreams presented by GEICO. On Aug...

Nicholas Fox
August 8, 2022

KIDZ BOP Announces Tour Partnerships with Sam’s Club and...
CPG - Live Entertainment - Music - Press Releases - Retail

The KIDZ BOP LIVE 2022 Tour kicked off July 19, and will play 29 shows across the U.S. this summer KIDZ BOP, the #1 music brand for kids, announced today that Sam’s Club and KING'S HAWAIIAN are the...

Sasha Villalobos
August 4, 2022

Bud Light NEXT Partners with Fighting Game Community Event EVO...
Beverages - Esports - Gaming - Sponsorships

International fighting game community (FGC) event Evolution Championship Series (EVO) has announced a partnership with American beer brand Bud Light NEXT. Bud Light NEXT will sponsor the tournament an...

Esports Insider
August 3, 2022

Wrangler to Serve as the Exclusive Denim Sponsor of Lollapaloo...
Fashion - Live Entertainment - Music - Press Releases - Sponsorships

GREENSBORO, N.C.--(BUSINESS WIRE)--One of America’s most recognized denim labels, Wrangler®, today announced a collaboration with three iconic music festivals celebrating self-expression and shared...

Angelina Luspo
July 19, 2022

SLING TV and The Basketball Tournament Announce National Partn...
Press Releases - Sponsorships - Sports - Television

ENGLEWOOD, Colo., July 14, 2022 /PRNewswire/ -- SLING TV announced today its official sponsorship of The Basketball Tournament (TBT), a two-week, $1 million winner-take-all event streaming on ESPN beg...

Nicholas Fox
July 14, 2022

Duracell Named Title Partner of Williams Racing eNASCAR Team
Automotive - Esports - Gaming - Sponsorships - Sports

Williams Esports, the esports branch of British Formula One team Williams Racing, has announced a partnership with battery manufacturer Duracell. As a result of the deal, the manufacturer will become...

Esports Insider
July 6, 2022

Sony’s Gaming Brand INZONE Partners With VALORANT Champi...
Electronics - Esports - Gaming - Sponsorships

As the official headset partner of the VCT, Sony will provide its INZONE headsets for all VCT events. Additionally, the brand will collaborate with Riot Games to create a new broadcast segment known a...

Esports Insider
June 29, 2022

Major League Baseball Allows Teams to Sell CBD Sponsorships
Health & Beauty - Sponsorships - Sports

Major League Baseball teams have been told they can sell CBD sponsorships. CBD stands for cannabidiol and is a chemical compound found naturally in cannabis plants. The commissioner’s office inform...

AP News
June 24, 2022

Little Caesars is the New Official Pizza Sponsor of the NFL
Dining - Press Releases - Sponsorships - Sports

DETROIT, June 14, 2022 /PRNewswire/ -- Little Caesars, the third largest pizza chain in the world and home of the famous HOT-N-READY® pizza, and the NFL today announced a multi-year partnership that ...

Nicholas Fox
June 14, 2022

E. & J. Gallo Winery Announced As Official Wine Sponsor O...
Beverages - Press Releases - Sponsorships - Sports

NEW YORK and MODESTO, Calif., June 8, 2022 /PRNewswire/ -- Today, the National Football League (NFL) and E. & J. Gallo Winery (Gallo) announced that Gallo will be the Official Wine Sponsor of the ...

Nicholas Fox
June 8, 2022

Hooters Inks Partnerships With Golfers John Daly And John Daly...
Dining - Sponsorships - Sports

Hooters is teeing it up with one of golf’s most popular father-son duos, signing partnerships with John Daly and John Daly II, defending champions of the PNC Championship. The multi-year deals forma...

National Restaurant News
April 20, 2022

The Top Five Celebrity Brand Collabs You Need To Know About Ri...
Sponsorships

Ad Age's ranking of the hottest celebrity marketing moves of the past month: No. 5: Coca-Cola x Bill Nye If there’s one person you can always count on for public education, it’s Bill Nye, whose ...

Ad Age
April 18, 2022

Kendall-Jackson And The Kentucky Derby Unveil Two Commemorativ...
Beverages - Press Releases - Sponsorships - Sports

SONOMA COUNTY, Calif., March 21, 2022 /PRNewswire/ -- Kendall-Jackson, producer of America's favorite Chardonnay, today announced the release of two co-branded, limited-edition wines to honor a partne...

Nicholas Fox
March 21, 2022

McLaren Racing Announces Major Multi-Year Partnership With Goo...
Automotive - Branding - Sponsorships - Sports

McLaren Racing today announced a major multi-year partnership with Google, as a new Official Partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022. The partnership will br...

McLaren
March 17, 2022

Krave Jerky Becomes Media Sponsor For University of Southern C...
CPG - Sponsorships

Krave Pure Food, Inc. is now the multi-media sponsor for the University of Southern California Athletics. The sponsorship will encompass video and on-field signage, special Fan Fest activations, video...

Food & Snack Today
March 4, 2022

Formula 1 Crypto.com Miami Grand Prix Announces Hard Rock as F...
Automotive - Press Releases - Sponsorships - Sports

MIAMI GARDENS, Fla., Feb. 16, 2022 /PRNewswire/ -- South Florida Motorsports (SFM) and Hard Rock International announced today a multi-year Founding Partnership surrounding the Formula 1® Crypto.com ...

Nicholas Fox
February 16, 2022

Rockstar Energy to Sponsor the UEFA Champions League
Beverages - Sponsorships - Sports

PepsiCo-owned energy drink Rockstar is to sponsor both the UEFA Champions League and Women’s UEFA Champions League as part of a three-year partnership. For the full story, visit  Ad Week - htt...

Ad Week
February 11, 2022

Red Bull Get New Name In $300M Oracle Title Sponsor Deal
Sponsorships - Sports

Formula One team Red Bull Racing have named US technology giant Oracle as their new title sponsor. The financial terms of the agreement were not made public, but SportsPro understands the five-year d...

Sports Pro Media
February 11, 2022

Hyundai Signs Partnership Agreement with SoFi Stadium, Hollywo...
Automotive - Live Entertainment - Partnerships - Press Releases - Sponsorships

LOS ANGELES, Jan. 27, 2022 /PRNewswire/ -- Hyundai is now a founding partner of SoFi Stadium and Hollywood Park, the unparalleled sports and entertainment destination in Inglewood, Calif., being d...

Faisal Hussain
February 10, 2022

HelloFresh Announces First-Time NHL Partnerships with Nashvill...
CPG - Dining - Press Releases - Sponsorships - Sports

NEW YORK--(BUSINESS WIRE)--HelloFresh, the world’s leading integrated food solutions group, announced today a partnership with the National Hockey League’s Nashville Predators, New York Islanders,...

Faisal Hussain
February 4, 2022

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