UFC Teams Up with Dwayne Johnson’s Project Rock
Sponsorships - Sports

Project Rock, the performance brand created by former WWE star Dwayne Johnson and sportswear manufacturer Under Armour, has been named as the official global footwear partner of the Ultimate Fighting ...

Sports Pro Media
January 25, 2022

Golden State Warriors Renew ‘US$20m A Year’ Rakuten Patch ...
Sponsorships - Sports

The renewal of the NBA franchise’s deal with Rakuten, which first starred in 2017, will see the company continue as the Warriors’ official ecommerce partner, video-on-demand partner and affiliate ...

Sports Pro Media
November 12, 2021

US Soccer Seals ‘Record’ Nike Partnership Extension
Sponsorships - Sports

Financial terms of the deal have not been disclosed, but the national soccer governing body described it as the ‘largest commercial agreement in US Soccer history’ and ‘one of Nike’s largest s...

Sports Pro Media
November 11, 2021

Chipotle Steps Up Sports Sponsorship With NHL Deal
Dining - Sponsorships - Sports

Chipotle will serve as the NHL’s official Mexican-themed QSR and Mexican-themed fast casual restaurant. The brand has exclusivity in each category, both of which are new for the NHL. Financial detai...

SBJ
November 4, 2021

Rutgers Athletics, Jersey Mike’s Partner On Arena Naming...
Press Releases - Sponsorships

PISCATAWAY, N.J., Nov. 3, 2021 /PRNewswire/ -- Rutgers Athletics and Jersey Mike's Subs have reached a multi-year agreement to make the fast-casual sub sandwich franchise an official naming right...

Nicholas Fox
November 3, 2021

Amazon Prime Gaming And Riot Games Announce Partnership
Gaming - Sponsorships

The deal sees Amazon Prime subscribers gain access to exclusive in-game items and cosmetics in League of Legends, League of Legends: Wild Rift, VALORANT, and Legends of Runeterra. For the full story,...

esports insider
October 29, 2021

FaZe Clan And Nissan Partner For Fortnite Pro-Am Tournament
Gaming - Sponsorships

The Nissan FaZe Clan Pro-Am Invitational will see FaZe Clan members, Fortnite streamers and Manchester City FC players compete for a piece of its $100,000 (£72,700) prize pool. Half of the prize pool...

esports insider
October 29, 2021

NBA Snaps Up Coinbase As First Crypto Partner
Sponsorships - Sports

The agreement sees Coinbase become the North American basketball league’s first ever cryptocurrency partner. Coinbase also becomes the exclusive cryptocurrency platform of the Women’s National Bas...

SportsPro Media
October 20, 2021

Seattle Kraken Launches With Impossible Foods at Climate Pledg...
Dining - Press Releases - Sponsorships - Sports

SEATTLE, Oct. 15, 2021 /PRNewswire/ -- The Seattle Kraken, Climate Pledge Arena and Oak View Group (OVG) today proudly announced Impossible Foods, one of the world's leading environment...

Nicholas Fox
October 15, 2021

Zappos.com Announces Platinum Sponsorship of the 2022 Special ...
Fashion - Non-Profit - Partnerships - Press Releases - Retail

LAS VEGAS, Oct. 14, 2021 /PRNewswire/ -- Today Zappos.com, the leading e-commerce and customer service company, announced its sponsorship of the 2022 Special Olympics USA Games scheduled for Jun...

Faisal Hussain
October 14, 2021

LA Lakers Announce DWS As Second Global Partner
Sponsorships - Sports

The agreement marks the Lakers’ second global partnership, coming after the Korean food company Bibigo signed a five-year jersey patch deal worth a reported US$100 million in September. The multi-y...

Sports Pro Media
October 13, 2021

Tour De France Brings in Santini as Yellow Jersey Supplier
Fashion - Sponsorships

Cycling’s Tour de France has announced Italian sportswear brand Santini as the new supplier of the grand tour’s iconic yellow jersey. The agreement with event organiser Amaury Sport Organisation ...

Sports Pro Media
October 12, 2021

PepsiCo Beverages North America Introduces Exciting New Partne...
Beverages - CPG - Partnerships - Press Releases - Retail

SEATTLE, Oct. 8, 2021 /PRNewswire/ -- PepsiCo Beverages North America (PBNA) and the Seattle Kraken have announced a new partnership that will deliver thirst-quenching PepsiCo products to passionat...

Faisal Hussain
October 8, 2021

Hyperice Teams Up With European Esports Organization Rogue
Esports - Sponsorships

European esports organization Rogue has teamed up with performance technology company Hyperice for the 2021 League of Legends World Championship. Hyperice will provide Rogue’s athletes with its the...

Esports insider
October 5, 2021

Netflix Funds $5.4M Chadwick Boseman Scholarship at Howard Uni...
Sponsorships - Streaming

Chadwick Boseman’s legacy at Howard University and his prospective impact on future generations continues to grow larger, with Netflix partnering with the university to establish a $5.4 million scho...

Variety
October 4, 2021

Jimmy John’s Franchisee Partners With DailyPay To Provid...
Sponsorships

Kensington Hill Capital LLC., a Jimmy John's franchisee, has partnered with DailyPay to offer on-demand pay to employees. With DailyPay's solution, Jimmy John's employees can receive payments as neede...

Fast Casual
September 27, 2021

LG And Tennessee Titans Kick Off Multi-Year Partnership To Cel...
Electronics - Sponsorships - Sports

NASHVILLE, Tenn., Sept. 23, 2021 /PRNewswire/ -- LG Electronics USA has launched a multi-year strategic partnership with the Tennessee Titans to develop community programming and e...

Nicholas Fox
September 24, 2021

Blake Lively, Actor and Teetotaler, Debuts a Line of Mixers to...
Beverages - Sponsorships

The 34-year-old actress recently launched her own line of non-alcoholic, sparkling mixers, Betty Buzz. The low-calorie fizzy mixers were three years in the making and are made with real juice, natural...

Adweek
September 24, 2021

Albertsons Teams Up With Pinterest to Bring Technology Into Me...
Sponsorships

The latest strategic addition to Albertsons Cos.’ thriving grocery e-commerce business has the food retailer partnering with Pinterest, a leading platform for food discovery and inspiration, to driv...

Ad Week
September 23, 2021

Amateur Esports Platform PlayVS Partners with Special Olympics
Non-Profit - Sponsorships

Set to begin this fall, PlayVS will serve as the official high school esports league operator in the U.S. for Special Olympics Unified esports. The initiative will focus on growing the programme, whic...

Esport Insider
September 22, 2021

Emma Raducanu Becomes Tiffany’s Brand Ambassador
Influencers - Sponsorships - Sports

British tennis star Emma Raducanu has become a brand ambassador of US luxury jewellery brand Tiffany & Co. Raducanu made history earlier this month by becoming the first qualifier to ever win the ...

Sports Pro Media
September 22, 2021

Ford Partners With, Invests $50M In Redwood Materials, Tesla C...
Automotive - Sponsorships

Ford Motor Co. is partnering with and investing $50 million into a battery recycling startup led by a Tesla co-founder as the Dearborn automaker works to shore up its battery supply chain for a forthc...

The Detroit News
September 22, 2021

TimTheTatman Joins Complexity Gaming As Part Owner
Gaming - Sponsorships

North American esports organisation Complexity Gaming announced that Timothy Betar, aka TimTheTatman is now a brand partner and part owner. Per a release, Betar will bring ‘immediate revenue opportu...

Esports Insider
September 21, 2021

Clean Eatz Kitchen Partners With UPS For Nationwide Distributi...
Dining - Sponsorships

WILMINGTON, N.C., Sept. 21, 2021 /PRNewswire/ -- Clean Eatz Kitchen is excited to announce their new partnership with UPS to deliver their healthy, prepared meals nationwide. "Reliability is a ...

Nicholas Fox
September 21, 2021

HyperX Partners With Skateboarding Champion Minna Stess
Gaming - Influencers - Sponsorships

HyperX has added skateboard champion Minna Stess to its roster of ‘HyperX Heroes‘ ambassadors. Stess will exclusively wear and promote HyperX gaming headsets while participating in various HyperX ...

Esports Insider
September 21, 2021

Nestlé Professional USA Announces Cool Food Menu Certificatio...
Sponsorships

WASHINGTON, Sept. 20, 2021 /PRNewswire/ -- Today, Nestlé Professional USA announces a partnership with the World Resources Institute (WRI) to bring more climate friendly...

Nicholas Fox
September 20, 2021

Monster Energy Teams Up With WePlay Esports For BLAST Premier:...
Esports - Sponsorships

Yuliya Kovalenko, Marketing Manager at Monster Energy Ukraine, spoke on the announcement in a release: “At Monster Energy we are set to Fuel Gamers Worldwide. Striking a deal with WePlay Holding is ...

Esports Insider
September 20, 2021

TSM FTX Gaming Team Partners With Community Management Platfor...
Esports - Sponsorships

As a result, the two parties will collaborate on producing branded Twitch activations. This includes in-stream image rotators, customized chatbot messages and full-channel takeovers, as well as intera...

esport insider
September 14, 2021

Super League Gaming Teams Up With Production Resource Group
Esports - Sponsorships

As a result of the deal, PRG will provide Super League Gaming with its production services, including camera, virtual production, audio, broadcasting, operations and content team to help the platform ...

esport insider
September 14, 2021

Recreational Esports League Startup Mission Control Partners w...
Esports - Gaming - Sponsorships

As part of the agreement, Mission Control will provide the University of Kentucky with a strategy and help execute a community esports program for students to get involved in campus activities. The pr...

Esports Insider
September 13, 2021

Serie A’s and EA Sports Deal Includes Supercoppa Title Spons...
Gaming - Sponsorships - Sports

Italian top-flight soccer league Serie A has announced an expansive partnership with EA Sports, which includes exclusive rights for 14 of the division’s clubs for the FIFA 22 gaming title. The US ga...

Sportspro Media
September 13, 2021

Leeds United Claim Global First with TikTok Ecommerce Partners...
Sponsorships - Sports

Premier League team Leeds United have teamed up with TikTok to become the first soccer club in the world to sell official merchandise and replica shirts on the TikTok platform. Leeds have become a Ti...

SportsProMedia
September 10, 2021

PSG Join NFT Craze with Crypto.com Deal
Sponsorships - Sports

French soccer team Paris Saint-Germain (PSG) have named Crypto.com as their official cryptocurrency platform in a partnership that also sees the Ligue 1 club join the non-fungible tokens (NFT) bandwag...

SportsPro Media
September 10, 2021

HyperX Renews Sponsorship with Top Female Content Creator Poki...
Esports - Gaming - Influencers - Press Releases - Sponsorships

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming division of Kingston Technology Company, Inc., today announced the re-signing of top female content creator Pokimane. Under the sponsorsh...

Faisal Hussain
May 13, 2021

Key Esports Sponsorships & Partnerships, April 2021
Esports - Gaming - Sponsorships

Rocket League developer Psyonix announced a partnership with Italian car manufacturer Automobili Lamborghini in April. BMW Esports, the esports division of German automotive company BMW, unveiled ‘...

Esports Insider
May 3, 2021

Fred Segal Sunset
Fashion - Opportunities - Retail - Sponsorships

The Flagship Fred Segal Sunset Store in West Hollywood offers 22,000 square feet of lifestyle and retail programming across two building and an entire block of historic Sunset Blvd.

Fred Segal
April 28, 2021

How Beverage & Alcohol Influencer Marketing Happens Today
Agencies - Beverages - Branding - Influencers - Sponsorships

At this point, most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deal...

VinePair
April 27, 2021

Captain Morgan Teams With FanDuel on Soccer Betting Contest
Beverages - Sponsorships - Sports

Captain Morgan is partnering with gaming site FanDuel on a contest that offers cash rewards to people who make winning picks on professional soccer games, per an announcement. The "Captain Morgan Socc...

Marketing Dive
April 23, 2021

PGA Tour Creates $40m Bonus Pool to Reward Players Driving Eng...
Finance - Sponsorships - Sports

Golf’s PGA Tour has created a US$40 million bonus pool designed to reward players who drive fan and sponsor engagement, according to Golfweek. The ‘Player Impact Program’ is reportedly a direct...

Sports Pro Media
April 22, 2021

Serta Simmons taps D’Amelio Sisters for TikTok Fans̵...
Influencers - Online - Sponsorships

Mattress brand Simmons partnered with Charli and Dixie D'Amelio, the sisters who rose to fame on social video app TikTok, to design a memory foam mattress and to promote it with an online sweepstakes....

Marketing Dive
April 20, 2021

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.