TikTok Takes Over for YouTube as Major VidCon Sponsor
Attractions - Influencers - Online - Tech

TikTok has signed on to become the major sponsor of VidCon 2021, taking over from YouTube, which has been the headline supporter of the event since 2013. Indeed, with TikTok as the major sponsor, the ...

SoicalMediaToday
June 16, 2021

Lincoln to Release First EV in 2022, Electrify Entire Lineup b...
Automotive - Tech

Details about the automaker's first BEV are scant, although we know it's being unveiled as part of the Lincoln brand's 100th anniversary. There are plenty more coming, too, as the luxury marque foreca...

The Drive
June 16, 2021

TikTok Launches #CreativityForGood Campaign
Influencers - Non-Profit - Online - Tech

With the annual Cannes Lions advertising awards coming up, TikTok is looking to get involved - but unfortunately, TikTok videos, at present, don't fit into the existing Cannes categories. In light of...

SocialMediaToday
June 16, 2021

Verizon Introduces a Children’s Money Management App
Finance - Tech

Verizon Family Money includes a spending card and savings account and is free for 30 days. Verizon is touting a new initiative it says is meant to help improve kids' financial literacy, helping them ...

CNET
June 16, 2021

Uber Gets in the Car Rental Space
Automotive - Online - Tech

The car rental program, called Uber Rent, will offer in-app bookings from brands like Avis and Hertz, according to Uber. Prices will be set by the rental companies, Uber said, and it will take a cut o...

CNN
June 16, 2021

Apple Leading Push For Digital Driver’s Licenses
Tech

If you've ever scanned a digital boarding pass directly from your phone at airport security, you can imagine how doing the same with your driver's license would make life a little easier. Beginning in...

Wired
June 15, 2021

Walgreens & Uber Team for Same-Day Delivery
Retail - Tech

Walgreens and Uber are expanding their partnership to offer same-day delivery. Starting Tuesday, US customers can order the retailers' products -- including health and wellness, household essentials a...

CNET
June 15, 2021

FedEx Partners with Nuro on Autonomous Delivery
Automotive - Tech

FedEx is expanding its robotics testing to include one of the bigger names in autonomous delivery. The company has struck a multi-year deal with Nuro to test its self-driving delivery vehicles, includ...

Engadget
June 15, 2021

Amazon Opens First Full-Size, Cashierless Grocery Store
Retail - Tech

Got social anxiety after more than a year of quarantining at home? Well, those who live in Seattle will soon be able to pick up all their groceries without interacting with anyone. Amazon announced on...

PYMNTS
June 15, 2021

Restaurants (McD’s, Taco Bell, Jack in the Box, Others) ...
Dining - Online - Retail - Tech

The loyalty program wars are coming. Starbucks, Panera Bread and Domino’s Pizza paved the way, while Chipotle Mexican Grill launched its own version in 2019. But the last year has brought even more ...

CNBC
June 14, 2021

Fred Segal: Opportunities for Retail Activations & Partne...
CPG - Electronics - Fashion - Health & Beauty - Influencers

Fred Segal has brought its "L.A. Cool" to brands for over 60 years, enabling partners to capture the optimism, inclusion and love that makes it a unique staple in the retail world. The brand's Road...

Faisal Hussain
June 14, 2021

Macy’s, JCPenney, and Other Retailers Partner with Resal...
Fashion - Tech

Over the past couple of years, resale has continued to make gains — propelled by millennial and Gen Z shoppers who not only increasingly use digital platforms but also have become more cognizant of ...

Footwear News
June 14, 2021

DoorDash Partners with PetSmart On Delivery
Pets - Tech

San Francsico’s DoorDash, a “last-mile” delivery company, is partnering with pet retailer PetSmart for delivery of pet supplies and accessories. PetSmart has 1,500 locations nationwide. In a Mo...

Pymnts
June 14, 2021

Heinz, Burger King Reward Waze Users Driving at the Speed of K...
Automotive - CPG - Tech

Heinz is partnering with Burger King and navigation app Waze to dish out free ketchup and Impossible Whoppers to Canadians stuck in summer traffic who are driving at the same speed as its slow-pouring...

Marketing DIve
June 11, 2021

SimpliSafe’s Social Media Stunt Celebrates Pet Appreciat...
Household - Tech

Home security provider SimpliSafe is saluting furry (and not-so-furry) protectors during Pet Appreciation Week this week by giving away yard signs and window decals so potential thieves know which hou...

Adweek
June 11, 2021

Microsoft and Xbox Are Moving Beyond Consoles
Gaming - Tech

As the story goes, when Phil Spencer became head of Xbox in 2014, he got a call from newly-appointed CEO Satya Nadella. "I don't actually know a whole lot about why we're in gaming," Nadella said to h...

IGN
June 11, 2021

Voice AIs Are Raising Competition Concerns, EU Finds
Tech

The European Union has been digging into the competition implications of AI-powered voice assistants and other Internet of Things (IoT) connected technologies for almost a year. Today it’s put out a...

Tech Crunch
June 11, 2021

Facebook’s Smartwatch is Coming, with Cameras & AR
Electronics - Online - Tech

The device will feature a display with two cameras that can be detached from the wrist for taking pictures and videos that can be shared across Facebook’s suite of apps, including Instagram. https:...

The Verge
June 10, 2021

Facebook & Instagram Launch Influencer Affiliate Tool for...
Fashion - Health & Beauty - Influencers - Online - Retail

Creators have always used Instagram to share products they love, and people trust their favorite accounts for inspiration and new products. Today, select creators can tag products from the brands they...

Facebook
June 10, 2021

Facebook, Messenger, & Universal Launch Digital ‘Fa...
Streaming - Tech - Theatrical

Buckle Up! In celebration of the 20th anniversary of the Fast & Furious franchise and the upcoming theatrical release of F9 on June 25th, Messenger and Facebook have teamed up with Universal Pictu...

Messenger News
June 10, 2021

Apple Puts Increased Emphasis on Privacy
Tech

New features help users control and monitor apps’ use of their data Apple today previewed powerful new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, which help users bett...

Apple
June 10, 2021

McDonald’s Automated Drive-Thru, the Latest Sign of Robo...
Dining - Tech

Fast-food's biggest players are letting the robots right in through the front door as they seek out ways to overcome rising wages and worker shortages. McDonald's CEO Chris Kempczinski disclosed at a...

Yahoo Finance
June 9, 2021

Microsoft is Getting Back into Physical Retail—Sort Of
Retail - Tech

Microsoft is returning to selling products at brick-and-mortar stores, kind of. The software giant will start selling products at its “Experience Centers” in London, New York City, and Sydney next...

The Verge
June 9, 2021

Dave & Busters Enters NFT Craze with New Digital Image Pr...
Live Entertainment - Tech

Restaurant and entertainment chain Dave & Buster’s announced Wednesday (June 9) that its new Digital Collectibles Prize program will allow customers to redeem tickets won for non-fungible token ...

Pymnts
June 9, 2021

Apple is Building Video and Music Sharing into FaceTime
Streaming - Tech - Television

Apple is bringing video and music sharing to FaceTime through a feature it's calling SharePlay. Using SharePlay, people will be able to watch or listen to content in sync with everyone else on the cal...

The Verge
June 8, 2021

GM Partners with Alzheimer’s Assoc.; Brings OnStar to No...
Automotive - Non-Profit - Tech

OnStar has pledged to donate $1 to the Alzheimer's Association for every download of OnStar Guardian, starting in June. Guardian was launched in June 2020 and GM is making its Guardian phone app avai...

Forbes
June 8, 2021

Everything Apple Announced at WWDC
Music - Online - Retail - Streaming - Tech

The star of the show at WWDC, as expected, was iOS. The software that powers the iPhone gets refreshed every fall, and today Apple gave its first look at the top-level enhancements coming to iOS 15. ...

Wired
June 8, 2021

New ‘Space Jam’ Themed Pop-Up Opens at Bloomingdal...
Attractions - Fashion - Retail - Streaming - Tech

Entitled "It's Game Time," the Carousel pop-up features items that basketball court-inspired fashion for all ages to playful outdoor entertaining finds and more. The pop-up will be open within the sto...

amNY
June 8, 2021

Snap Poaches Pair of TikTok Execs
Influencers - Tech

Snap, as part of staffing up teams for its TikTok-like Snapchat Spotlight user-generated content initiative, has hired two executives from ByteDance's TikTok: Sam Corrao Clanon and Varshini Satish. C...

Variety
June 8, 2021

FaceTime is Coming to Android & Windows
Online - Tech

Android and Windows users will finally be able to join FaceTime calls. During its WWDC keynote, Apple announced that FaceTime is going to be available on the web, so that users can call in from Androi...

The Verge
June 7, 2021

Calm App Donates, Pays Fines In Support of Naomi Osaka
Sports - Tech

When Naomi Osaka announced that she would be skipping press at the French Open last week, the tennis champ suggested the “considerable” fines she’d incur be donated to a good cause. Calm, the sl...

The Wrap
June 7, 2021

Fossil to Launch New Android-Powered Smartwatch
Fashion - Retail - Tech

The upcoming wave of Android-compatible watches will be entirely new, with new chips focused on faster performance and better battery life. These watches will also offer LTE cellular options globally,...

CNET
June 7, 2021

The Downsides of Apple’s Walled Garden
Tech

Apple’s closed ecosystem of hardware and software has resulted in some wonderful products. But the company’s walled garden also keeps you trapped in a digital world that may stifle innovation and ...

Kidscreen
June 7, 2021

Verizon’s BlueJeans Video Conference Sets Sights on Virt...
Health & Beauty - Tech

In the 15 months since Verizon announced its half-billion dollar purchase of teleconferencing Zoom competitor BlueJeans the embrace and use of this alternative to in-person meetings has fundamentally ...

PYMNTS
June 7, 2021

Disney, Netflix and Tech Titans Team Up to Fight the Climate C...
Streaming - Tech - Television

Some of the world's largest companies are joining forces to accelerate efforts to fight the climate crisis. Amazon, Disney, Google, Microsoft, Netflix, Salesforce, Unilever and Workday launched an al...

CNN
June 4, 2021

Amazon Announces Prime Day Show Featuring Billie Eilish, HER, ...
Music - Streaming - Tech

Amazon is gearing up for Prime Day this month, and to celebrate, the company announced on Thursday (June 3) its upcoming Prime Day Show, a three-part musical special airing on Prime Video. Billie Eil...

Billboard
June 4, 2021

Facebook Data Usage Will Be Probed by EU
Tech

The U.K. Competition and Markets Authority (CMA) and the European Commission have launched probes into Facebook’s use of data for online classified ads and dating, and whether an unfair advantage is...

Variety
June 4, 2021

HP Completes Acquisition of HyperX
Esports - Tech

HyperX, the gaming peripherals division of Kingston Technology, is now a part of Hewlett Packard (HP), the companies announced in a release. This marks the last step in a lengthy acquisition process ...

Esports Insider
June 3, 2021

The Twitter Blue Subscription Service Starts Rolling Out
Influencers - Tech

Twitter has officially announced Twitter Blue, a paid subscription service that offers access to new features like undoing tweets and viewing threads in an easier to digest “Reader Mode.” Starting...

The Verge
June 3, 2021

Microsoft Event to Announce “Next Generation of Windows&...
Tech

Microsoft is hosting an event on June 24th, where the company intends to unveil the "next generation of Windows." The event will be held at 8 AM PT / 11 AM ET with Microsoft CEO Satya Nadella and Chi...

IGN
June 3, 2021

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.