Diageo Purchases Vivanda for Flavor-Matching Personalization
Beverages - Tech

Diageo has acquired a taste for customized brand experiences with the purchase of Vivanda, the flavor-matching specialist behind personalized experiences at Johnnie Walker Princes Street. Vivanda own...

The Drum
July 1, 2022

Tesla is Creating a Virtual Power Plant With Its Powerwalls
Automotive - Tech

Tesla is now creating what it calls “the largest distributed battery in the world” in partnership with the state of California. The new plan to create a virtual power plant comes following a beta ...

HypeBeast
June 24, 2022

BACARDÍ, Boi-1da and NAHMIAS Launch Music Merch for the Tech ...
Beverages - Music - Press Releases - Tech

HAMILTON, Bermuda, June 23, 2022 /PRNewswire/ -- Today, BACARDÍ Rum is proud to debut the latest evolution of Music Liberates Music, an ongoing program designed to champion underrepresented voices in...

Sasha Villalobos
June 24, 2022

Alexa Will Soon Be Able to Speak as Your Relatives From the De...
Tech

During Amazon’s annual re:Mars event, the company announced a new feature that can synthesize short audio clips into longer clips. According to TechCrunch, a scenario featured at the conference was...

HypeBeast
June 23, 2022

Macy’s Takes July Fourth Bonanza to Web3 with Free NFT Drop
Live Entertainment - Tech

Macy’s is tying a nonfungible token (NFT) component into its Fourth of July celebration this year as it recognizes the growing prevalence of Web3, according to a press release. The retailer is rele...

Marketing Dive
June 22, 2022

Uber to Re-Launch Shared Ride Services in Major US Cities
Tech - Travel

Uber is set to bring back shared rides in some major U.S. cities after pausing the service in March 2020 - the start of the pandemic. The shared rides service, also known as the UberX Share option, i...

Daily Mail
June 22, 2022

NFTs Go Fungible for Game Night in New Ape-opoly Board Game
Tech - Toys

In collaboration with Bored Ape Yacht Club, Imagination Gaming is launching a board game called Ape-Opoly, in which players can experience the highs and lows of what it’s like to be an NFT investor....

Toy Book
June 22, 2022

Balenciaga, Prada and Thom Browne Partner with Meta on Digital...
Fashion - Tech

While Mark Zuckerberg might be more synonymous with tech than fashion, the Meta CEO announced on Friday that a digital fashion marketplace for avatars is on its way. “Basically it’s a clothing st...

Hypebeast
June 21, 2022

Victoria’s Secret’s Happy Nation Lands in the Metaverse
Fashion - Non-Profit - Retail - Tech

The tween brand is the first time Victoria’s Secret’s portfolio — which also includes the Lingerie, Beauty and Pink brands — is entering the metaverse. “The Happy Nation brand was launched ...

Yahoo News
June 15, 2022

Chobani Enters the Metaverse with the Launch of “Chobani...
Beverages - Partnerships - Press Releases - Tech

NEW BERLIN, N.Y., June 14, 2022 /PRNewswire/ -- Today, Chobani is officially entering the metaverse with the launch of "Chobani™ Oatmilk Cosmic Race" on Roblox. Now open to the Roblox community,...

Sasha Villalobos
June 14, 2022

Adobe Plans to Make Photoshop on the Web Free to Everyone
Online - Tech

Adobe has started testing a free-to-use version of Photoshop on the web and plans to open the service up to everyone as a way to introduce more users to the app. The company is now testing the free v...

The Verge
June 14, 2022

Postmates Releases First-Ever ‘Bottom Menu’ for Pr...
Dining - Retail - Tech

In the last few years, corporations have been trying to capitalize on Pride month — usually by adorning rainbow logos and releasing rainbow merchandise. This year, however, Pride campaigns are crank...

Mashable
June 13, 2022

Mattel to Release ‘Cryptoys’ NFTs on Flow Blockcha...
Tech - Toys

The global toy company is partnering with OnChain Studios to bring its "iconic IP" to the metaverse. Mattel is getting into NFTs. The toymaker will partner up with Web3 company OnChain Studios to de...

Toy Book
June 10, 2022

Forever 21 x Barbie Launches In-Store, Online and in the Metav...
Fashion - Partnerships - Press Releases - Tech

Retro-inspired Collaboration Kicks Off Summer for Fans Everywhere LOS ANGELES--(BUSINESS WIRE)--On the heels of launching a new brand campaign entitled, ‘Forever LA’ - leading fashion retailer, F...

Sasha Villalobos
June 9, 2022

Xbox and Samsung Partner to Bring Gaming App to Smart TVs
Gaming - Tech

During Microsoft’s “What’s Next for Gaming” virtual briefing this week, the tech giant revealed its plan to bring the Xbox app to Samsung Smart TVs. Starting June 30, players can access the X...

Hollywood Reporter
June 9, 2022

Uber Eats Begins Shipping Food Nationwide Like DoorDash and Go...
Dining - Online - Tech

Starting June 7, Uber Eats customers can get free nationwide shipping from top food merchants. Last year, DoorDash started nationwide shipping of gourmet meals from merchants like Carlo's Bakery. Ub...

Business Insider
June 8, 2022

Tinder Teams with the Human Rights Campaign to End LGBTQIA+ Bl...
Non-Profit - Tech

Tinder is working towards ending America's discriminatory LGBTQIA+ blood ban. Back in 1985, the HIV/AIDS crisis led to lawmakers implementing a ban on blood donations from gay and bisexual men. But i...

Paper Mag
June 7, 2022

Warner Bros. and Nifty to Launch Looney Tunes NFT Program
Classic Characters - Tech

Tweety Bird will be the first character featured in this summer's "Looney Tunes: What’s Up Block?" collection, which offers fans access to exclusive story-driven content and rewards. After 80 years...

Kidscreen
June 6, 2022

TikTok to Launch Subscription Comedy Docuseries With Pearpop
Online - Streaming - Tech

TikTok is launching a subscription comedy series, hosted by the creator Jericho Mencke, that will stream exclusively on the company’s live video platform. In the series, Finding Jericho, Mencke wil...

The Hollywood Reporter
June 3, 2022

Prada Joining Top Luxury Brands in Web3 With Ethereum NFTs
Fashion - Finance - Online - Retail - Tech

Luxury brands like Gucci, Balmain, and Balenciaga are getting into all things crypto, and Prada is joining the crowd with the release of its own NFTs. Prada will be launching 100 Ethereum NFTs this T...

Decrypt
June 2, 2022

Volvo Cars and Epic Games Bring Real-time Photorealistic Visua...
Automotive - Gaming - Partnerships - Press Releases - Tech

To offer its customers the best possible user experience, Volvo Cars is bringing photorealistic visualisation technology into its next generation of electric cars through a new collaboration with Epic...

Faisal Hussain
June 2, 2022

Gabb Wireless Announces Gabb Music – A New Streaming Ser...
Music - Online - Press Releases - Streaming - Tech

LEHI, Utah--(BUSINESS WIRE)--Gabb Wireless, the leading company in providing safe tech for kids, is launching Gabb Music, a new music streaming service believed to be the largest, clean music library...

Faisal Hussain
June 1, 2022

NYX Cosmetics Hosts Metaverse Pride Parade to Celebrate All Sh...
CPG - Tech

NYX is flying its Pride flag in the metaverse as brands continue to experiment with virtual experiences that can reach a wide audience. The cosmetics marketer is the first in its category to integrate...

Marketing Dive
May 31, 2022

Snapchat Teams with Live Nation on 4 Lenses for Insomniac Even...
Live Entertainment - Music - Tech

As part of the partnership between Snap Inc. and Live Nation, Snapchat teamed up with Insomniac Events on four new lenses for fans at Electric Daisy Carnival Las Vegas, which begins Friday night (May ...

Ad Week
May 23, 2022

TikTok Rolls Out MiniGames Ahead of Major Gaming Debut
Gaming - Music - Tech

The app entered into a partnership with Zynga in 2021. TikTok appears to be moving into the gaming sector with the rollout of new minigames seen on its platform in Vietnam. The move is not unpreceden...

Hypebeast
May 23, 2022

Crayola, NASA and HarperCollins Collaborate in Honor of the 75...
CPG - Online - Press Releases - Streaming - Tech

Crayola, NASA and HarperCollins Children's Books Celebrate the 75th Anniversary of Goodnight Moon with a Colorful Read Along, Draw Along™ Event from the International Space Station For the first ti...

Sasha Villalobos
May 20, 2022

YouTube Teases Livestream Shopping Expansion With Co-Streams, ...
Fashion - Health & Beauty - Household - Online - Retail

One new feature, explained YouTube, will allow two creators to go live at the same time to co-host a single live shopping stream. This could effectively double the draw for the event, as each creator ...

TechCrunch
May 19, 2022

American Airlines and Microsoft Partnership Takes Flight to Cr...
Partnerships - Press Releases - Tech - Travel

FORT WORTH, Texas and REDMOND, Wash., May 18, 2022 /PRNewswire/ -- American Airlines and Microsoft Corp. are partnering to use technology to create better, more connected experiences for customers...

Faisal Hussain
May 18, 2022

Happy Jack Releases NFT Collection with Sweet To Raise Money f...
Finance - Non-Profit - Online - Partnerships - Press Releases

NEW YORK, May 2, 2022 /PRNewswire/ -- Happy Jack, a nonprofit organization and lifestyle brand challenging the stigmas and prejudices around mental health, has announced the release of a second NF...

Faisal Hussain
May 17, 2022

Domino’s Launches ‘Mind Ordering App’ Ahead ...
Dining - Electronics - Tech

What if you could order pizza with your mind? Now you can, thanks to Domino's new mind ordering app. Domino's Pizza Inc., the largest pizza company in the world, is teaming up with Netflix to introduc...

QSR Magazine
May 16, 2022

Volkswagen Group to Launch All-Electric Pick-Up and Rugged SUV...
Automotive - Press Releases - Tech

Volkswagen Group will launch an all-electric pick-up and rugged SUV in the United States. The decision of the Board of Management was confirmed today by the Supervisory Board of the Volkswagen Group. ...

Faisal Hussain
May 13, 2022

Tinder Launches Pop-Up Dating Experience for Dog Owners
Non-Profit - Online - Pets - Tech

Tinder is launching a new pop-up pub experience this weekend where users can bring their furry friends along on their first date. The popular dating app will host daters and their four-legged friends...

Yahoo! News
May 11, 2022

DoorDash Announces Partnership with FaZe Clan
Esports - Gaming - Online - Tech

DoorDash today announced a partnership with FaZe Clan Inc. (“FaZe Clan”), the lifestyle and media platform rooted in gaming and youth culture. The partnership includes both content and marketing i...

DoorDash
May 11, 2022

Why Duolingo is Opening Its First Restaurant
Branding - Dining - Online - Tech

Duolingo, that language-education company whose app you downloaded during lockdown to teach yourself Mandarin, is opening a "restaurant with an educational component," in Pittsburgh, Pennsylvania, acc...

Mashed
May 10, 2022

Peloton Unveils New Brand Positioning, New Campaign, and First...
Branding - Electronics - Health & Beauty - Press Releases - Retail

NEW YORK, May 9, 2022 /PRNewswire/ -- Peloton is rolling out a major brand refresh and new creative platform, all focused on being the most motivating brand in the world. The new brand strategy ele...

Faisal Hussain
May 9, 2022

Best Buy, Known for Selling TVs and Smartphones, Expands Into ...
Electronics - Health & Beauty - Household - Retail - Tech

Electric bikes. Patio furniture. Beauty gadgets. Best Buy is adding merchandise that might surprise shoppers who typically think of its stores and website as a place to buy smartphones, laptops and TV...

CNBC
May 6, 2022

Inside Pacsun’s Omnichannel Metaverse Strategy
Fashion - Gaming - Online - Retail - Tech

While some brands are inching into the metaverse, others are going all in. Pacsun, the California-based clothing brand, falls in the latter category. Pacsun’s spring 2022 campaign focuses on escapi...

Glossy
May 5, 2022

Snapchat And Cameo Team Up To Create Ads
Tech

Building on the stream of announcements around creators and AR from its Partner Summit last week, Snap today introduced several more initiatives across advertising and content during its presentation ...

Tech Crunch
May 4, 2022

MANSCAPED Brings “Big Groomed Energy” to NYC with Complete...
Branding - Health & Beauty - Press Releases - Retail - Tech

SAN DIEGO--(BUSINESS WIRE)--Ever heard of BGE? Now you have. The leading men’s lifestyle consumer brand and male grooming category creator, MANSCAPED™, today debuted its latest out-of-home campa...

Faisal Hussain
May 3, 2022

UNICEF and the Lego Group Promote Kid’s Digital Well-Bei...
Electronics - Non-Profit - Tech

UNICEF and the LEGO Group have joined forces to form the Responsible Innovation in Technology for Children project. Funded by the LEGO Foundation, the project seeks to create practical tools for busin...

Toy Book
May 3, 2022

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