‘Go Beyond’ With New Forever Stamps
Branding - Classic Characters - Partnerships - Press Releases - Retail

LOS ANGELES, Aug. 3, 2022 /PRNewswire/ -- First-Class Mail will travel from "Infinity to Forever" with the newly released commemorative stamps featuring the iconic image of Buzz Lightyear. A...

Faisal Hussain
August 3, 2022

Patrón Concocts Cocktail-Themed Virtual Quests in Bigger Bet ...
Beverages - Branding - Online - Retail - Tech

Patrón designed a virtual gamified experience on the Decentraland platform that can be accessed during two weekends in August, according to a press release. “Summer Made Sensational: A PATRÓN Pop...

Marketing Dive
August 3, 2022

Mars Inflates Flavor And Fun Into Workdays With Limited-Editio...
Branding - CPG - Household - Press Releases

NEWARK, N.J., July 27, 2022 /PRNewswire/ -- Everyone's workday can get monotonous, but STARBURST® believes summer is the time to have fun no matter where the office is. Whether working outside of the...

Nicholas Fox
July 27, 2022

NBCU, Peacock Bring ShoppableTV to ‘Love Island USA’
Branding - Fashion - Online - Retail - Streaming

Comcast’s NBCUniversal (NBCU) announced it’s applying its ShoppableTV technology to dating show “Love Island USA,” premiering July 19 on streaming platform Peacock, to allow viewers to scan on...

Marketing Dive
July 20, 2022

Heinz Announces Spoon Friez in Honor of National Fries Day
Branding - CPG

Heinz has opened up their food laboratory to the world and delivered a monumental game changer to the worlds of French fries and condiment delivery, the Spoon Friez. Described as being "the remedy" fo...

Comic Book
July 15, 2022

Lululemon Deepens Push Into Women’s Sneakers With 3rd La...
Branding - Fashion

Canadian athleisure brand Lululemon isn’t letting its vow to expand its empire into menswear slow down its focus on its original core. The company will unveil the Lululemon Chargefeel, a women’s ...

Pymnts
July 15, 2022

It’s Finally Miller Time: Molson Coors Gets a Chance at ...
Beverages - Branding - Live Entertainment - Press Releases - Sports

CHICAGO--(BUSINESS WIRE)--Beer advertising and the Super Bowl have long gone hand-in-hand, but for the first time in more than 30 years, Molson Coors Beverage Company will advertise on the national st...

Sasha Villalobos
July 14, 2022

Hasbro Introduces Selfie Series For Consumers to Personalize A...
Branding - Online - Tech - Toys

Hasbro is officially changing the action figure game. The Rhode Island-based company today revealed the Hasbro Selfie Series for consumers to immortalize themselves as action figures within their fav...

Toy Book
July 13, 2022

University of Texas Partners With Anheuser-Busch
Beverages - Branding - CPG - Gaming - Live Entertainment

The University of Texas on Thursday announced that it will make Anheuser-Busch the exclusive domestic and craft beer sponsor of University of Texas athletics, the Texas Exes UT alumni association and ...

Athletic Business
July 11, 2022

Manscaped Sharpens Edgy Humor Strategy with Multiyear Pete Dav...
Branding - CPG - Health & Beauty - Household - Influencers

Manscaped announced Pete Davidson as a new brand ambassador and shareholder as it prepares to go public later this year. The four-year agreement will see the “Saturday Night Live” star appear in ...

Marketing Dive
July 11, 2022

“Ugly for a Reason”: Birkenstock Launches Its Firs...
Branding - Fashion - Online - Partnerships - Press Releases

LINZ AM RHEIN, Germany and LONDON, July 1, 2022 /PRNewswire/ -- "Ugly for a Reason" - with this provocative message, BIRKENSTOCK draws attention to its first global brand campaign – a three-pa...

Faisal Hussain
July 1, 2022

Natural Phenomenon or Eight-Legged Ad? Pringles Logo Spotted S...
Branding - CPG - Press Releases

BATTLE CREEK, Mich., June 27, 2022 /PRNewswire/ -- One look at this incredible spider and it hits you – that spider looks JUST like the Pringles® logo. Once you see it, you can't unsee it – the s...

Nicholas Fox
June 27, 2022

Kellogg Company Announces Separation of Two Businesses as Bold...
Branding - CPG - Press Releases - Retail

BATTLE CREEK, Mich., June 21, 2022 /PRNewswire/ -- Kellogg Company (NYSE: K) today announced that its Board of Directors has approved a plan to separate its North American cereal and plant-based f...

Faisal Hussain
June 21, 2022

The Everything Bagel Flavor You Love: Einstein Bros. Bagels &#...
Branding - CPG - Dining

LAKEWOOD, Colo., June 15, 2022 /PRNewswire/ -- Following a successful launch at club retail locations in late 2021, Einstein Bros.® Bagels is launching its popular Everything Bagel Seasoning in partn...

Nicholas Fox
June 15, 2022

Apple Original Films and Nike Set Multi-Year Deal on Sports Fi...
Branding - Sports - Streaming

Apple Original Films has set a first-look feature deal with Nike’s Waffle Iron Entertainment and Makeready, to develop and produce sports films. The companies will team up to deliver a slate of fil...

Deadline
June 10, 2022

Survey: What Kids Actually Think About the Metaverse
Branding - Fashion - Gaming - Online

Although we’ve been talking about transmedia for over a decade now, the form it takes keeps changing. Right now, it’s being reshaped—and resold—as the metaverse, an amorphous form billed by te...

Kidscreen
June 2, 2022

All New Chuck E. Cheese Brings More Wow to South Florida With ...
Branding - Dining - Non-Profit - Press Releases

IRVING, Texas, May 31, 2022 /PRNewswire/ -- Chuck E. Cheese, the nation's No. 1 family entertainment Fun Center, is now better than ever in South Florida as it unveils its first-ever market-wide ...

Faisal Hussain
June 1, 2022

MTV Launches New “Juicy Shore” Hard Seltzer Drink Just In ...
Branding - CPG

MTV has played home to many firsts in television – and pop culture – for more than 40 years, so it comes as no surprise that the powerhouse media brand is stepping into the beverage arena to launc...

Hypebeast
May 19, 2022

Marriott Rolls Out Media Network That Lets Brands Reach Travel...
Agencies - Branding - Online - Travel

A media network in the hotel category presents marketers with a different array of opportunities, the companies said. On the road, travelers need things like ground transportation, personal items they...

How Coke and Pepsi’s Rivalry Shaped Marketing — and Where ...
Beverages - Branding - CPG - Retail

Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on...

MarketingDive
May 10, 2022

Why Duolingo is Opening Its First Restaurant
Branding - Dining - Online - Tech

Duolingo, that language-education company whose app you downloaded during lockdown to teach yourself Mandarin, is opening a "restaurant with an educational component," in Pittsburgh, Pennsylvania, acc...

Mashed
May 10, 2022

How Chains Like McDonald’s & Taco Bell Use Famous Music...
Branding - Dining - Influencers

Mary J. Blige’s 2012 partnership with Burger King, featuring a cover of her song “Don’t Mind” remixed to highlight the new Crispy Chicken Wrap product, was a highly contentious campaign and wa...

Eater
May 10, 2022

Peloton Unveils New Brand Positioning, New Campaign, and First...
Branding - Electronics - Health & Beauty - Press Releases - Retail

NEW YORK, May 9, 2022 /PRNewswire/ -- Peloton is rolling out a major brand refresh and new creative platform, all focused on being the most motivating brand in the world. The new brand strategy ele...

Faisal Hussain
May 9, 2022

HI-CHEW Teams Up With the Chicago Cubs, St. Louis Cardinals, a...
Attractions - Branding - CPG - Partnerships - Press Releases

IRVINE, Calif., May 5, 2022 /PRNewswire/ -- HI-CHEWTM, the immensely fruity, intensely chewy candy is partnering with the Chicago Cubs, St. Louis Cardinals, and the Tampa Bay Rays to bring fruity, ...

Faisal Hussain
May 6, 2022

MANSCAPED Brings “Big Groomed Energy” to NYC with Complete...
Branding - Health & Beauty - Press Releases - Retail - Tech

SAN DIEGO--(BUSINESS WIRE)--Ever heard of BGE? Now you have. The leading men’s lifestyle consumer brand and male grooming category creator, MANSCAPED™, today debuted its latest out-of-home campa...

Faisal Hussain
May 3, 2022

Unilever Will Stop Advertising Food & Drink to Children U...
Branding - CPG - Online

Unilever will stop marketing food and beverage products to children under the age of 16 across traditional and social media. The global move comes as brands face increased scrutiny around how they mar...

Adweek
April 22, 2022

Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Thems...
Agency - Branding - Esports - Gaming - Online

NEW YORK--(BUSINESS WIRE)--Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce. The study, titled ...

Faisal Hussain
April 21, 2022

Microsoft Looks to Build Out Xbox’s In-Game Advertising ...
Branding - Gaming

Microsoft is reportedly looking into letting advertisers insert ads into free-to-play Xbox games. This program is reportedly going to launch by the third quarter of this year. According to Business I...

IGN
April 18, 2022

Baskin-Robbins Aims to Inspire Everyone to “Seize the Yay”...
Branding - CPG - Fashion - Press Releases - Retail

CANTON, Mass.--(BUSINESS WIRE)--Made your bed? That’s a reason to celebrate. Put on pants with actual buttons? There’s another! Legendary ice cream brand, Baskin-Robbins is celebrating the happine...

Faisal Hussain
April 12, 2022

Popchips Unveils Bold New Packaging and Launches Flavor-Forwar...
Branding - CPG - Press Releases

LAS VEGAS , April 5, 2022 /PRNewswire/ -- Popchips, the better-for-you salty snack brand known for its popped, never fried potato chips, today announces a complete brand overhaul with a reimagined...

Faisal Hussain
April 11, 2022

IHOP Officially Opens the International Bank of Pancakes with ...
Branding - Dining - Influencers - Online - Press Releases

GLENDALE, Calif.--(BUSINESS WIRE)--Today, IHOP® announced it is officially opening the International Bank of PancakesSM, the brand's first-ever loyalty program. To share the news and spread joy acro...

Faisal Hussain
April 11, 2022

Yuengling Launches Luxury Shower Product Line – Lagér b...
Beverages - Branding - CPG - Press Releases

POTTSVILLE, Pa., April 1, 2022 /PRNewswire/ -- Today, D.G. Yuengling & Son, Inc., America's Oldest Brewery®, has announced the launch of an exclusive line of shower products, Lagér by Yuengl...

Faisal Hussain
April 7, 2022

The E.l.f. Cosmetics x Dunkin’ Collection Is a Dream For Don...
Beverages - Branding - Dining - Health & Beauty

From the delish donuts to the refreshingly sweet iced coffees, we can't get enough Dunkin' in our life. Who would have thought that one of our favorite fast food joints would team up with one of our f...

Popsugar
April 5, 2022

10 Stylish Pieces to Shop From the Disney x Coach Collab
Branding - Fashion

Disney teamed up with Coach for an iconic collection of bags and fun accessories. Featuring pieces with the iconic Coach-monogram print, the collection has graphics and icons depicting Mickey Mouse, M...

Popsugar
April 5, 2022

StickyLickits Teams Up With YouTube’s Most Popular Kidfluenc...
Branding - CPG - Influencers - Partnerships - Press Releases

LOS ANGELES--(BUSINESS WIRE)--Wisdom, fun, and tasty treats, too — that’s what grandmas are made of. Now one entrepreneurial grandma in California is sharing her wisdom with more families. She cre...

Faisal Hussain
March 28, 2022

Molson Coors’ Peroni Looks for US Foothold With Appeal t...
Beverages - Branding

Peroni Nastro Azzurro, an Italian beer owned by Molson Coors, launched its first TV campaign in two years last week. The campaign comes at a time when the demand for imported beers is growing, especia...

FoodDive
March 22, 2022

How V8 is Rebranding to Fit Changing Tastes
Beverages - Branding - CPG

Legacy CPG brands are trying to become hip for a new generation of consumers. Nearly century-old V8, known largely for its tomato juice blend, is one such brand. Over the past five years, V8’s produ...

Modern Retail
March 18, 2022

How Universal Music Group Helps Brands Drive Culture
Branding - Music

Advertisers know they need to be culturally relevant, and the best way to reach a target audience is to speak to them through a partner connection that is authentic and data driven. But finding those ...

Ad Age
March 17, 2022

McLaren Racing Announces Major Multi-Year Partnership With Goo...
Automotive - Branding - Sponsorships - Sports

McLaren Racing today announced a major multi-year partnership with Google, as a new Official Partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022. The partnership will br...

McLaren
March 17, 2022

Macy’s is Overhauling Its Website and Retraining Employees i...
Branding - Fashion - Online - Retail

Macy’s is preparing to overhaul its website and train some of its workforce to be personal stylists, in a bid to win more customers searching for the latest fashion trends, the department store chai...

CNBC
March 15, 2022

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