American Girl and Disney reveal first wave of new doll collect...
Classic Characters - CPG - Press Releases

MIDDLETON, Wis.--(BUSINESS WIRE)--Today, American Girl and Disney—two of the world’s most celebrated brands best known for their inspirational characters, rich storytelling, and memorable exper...

Tiger Schenkman
February 7, 2024

HelloFresh brings back fan-favorite Buddy the Elf spaghetti me...
Classic Characters - CPG - Press Releases

NEW YORK--(BUSINESS WIRE)--HelloFresh, the world’s leading meal kit company, and Warner Bros. Discovery Global Consumer Products announced today the return of the highly coveted Buddy the Elf™ Spa...

Angelina Luspo
November 28, 2023

Beagle Scout Snoopy & the YMCA team up to help kids celeb...
Classic Characters - Non-Profit - Press Releases

In 1974, “Peanuts” creator Charles Schulz introduced a new persona for the multifaceted Snoopy: Beagle Scout leader, who marshals his troop of scouts—a.k.a., Woodstock and his bird friends—for...


November 14, 2023

Pottery Barn Teen announces home furnishings collab with SUPER...
Classic Characters - Gaming - Household - Press Releases

SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn Teen, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, today announce...

Angelina Luspo
November 1, 2023

Disney Music & FitXR bring the magic of Disney to immersi...
Classic Characters - Health & Beauty - Music - Press Releases - Tech

LONDON & NEW YORK--(BUSINESS WIRE)--Today, FitXR, the leading VR workout platform with the largest offering of fitness classes, is bringing Disney’s iconic music to its cutting-edge, immersive V...

Angelina Luspo
October 24, 2023

Hasbro & Marvel bring Marvel characters & stories to...
Classic Characters - Press Releases - Theatrical - Toys

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a global branded play leader, today announced an expansion of its long-standing relationship with Marvel. Together, Hasbro and Marvel will...

Angelina Luspo
October 23, 2023

Chuck E. Cheese signs first-ever location based entertainment ...
Attractions - Classic Characters - Live Entertainment - Press Releases

CEC Entertainment, LLC. and California Dreamin' Entertainment, Inc., announced a multi-year licensing, entertainment and marketing partnership that will bring the Chuck E. Cheese iconic brand outside ...

Trent Turquand
October 17, 2023

Pottery Barn and Warner Bros. Discovery launch home collection...
Classic Characters - Household - Press Releases - Retail

SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the...

Angelina Luspo
October 4, 2023

Mattel and Gamefam unveil Barbie DreamHouse Tycoon on ROBLOX
Classic Characters - Gaming - Press Releases

Mattel, Inc. (NASDAQ: MAT) and Gamefam today announced the upcoming launch of Barbie DreamHouse Tycoon on Roblox, the global immersive platform where millions of people connect and communicate daily, ...

Trent Turquand
October 3, 2023

Circle K joins forces with DC to debut limited edition HeroBad...
Classic Characters - Press Releases - Retail

CHARLOTTE, N.C.--(BUSINESS WIRE)--Get ready to don your capes and unleash your superpowers! DC Super Heroes and Super-Villains have arrived at Circle K. Every time a customer spends $10 on qualifying ...

Angelina Luspo
September 12, 2023

Wendy’s and DC Comics team up to support foster care ado...
Classic Characters - Dining - Press Releases

This HalloWEENDY's season, Wendy's® Frosty® Boo! Books™ are BACK...but with an iconic sidekick. Warner Bros. Discovery Global Consumer Products and DC are joining forces with Wendy's, inviting fan...

Trent Turquand
September 6, 2023

McDonald’s presents the as featured in meal
Beverages - Classic Characters - Dining - Press Releases - Streaming

From classic films and binge-worthy comedies to hit songs and anime series, McDonald's has been famously featured in entertainment for decades. Now, we're giving fans a front-row seat to a new experie...

Trent Turquand
August 9, 2023

Igloo and Looney Tunes Hop Into Their First Cooler Collab Star...
Classic Characters - Household - Press Releases

Today, Igloo and Warner Bros. Discovery Global Consumer Products, in celebration of WB’s 100th anniversary, announced a new cooler collaboration inspired by the all-time classic and globally loved L...

Trent Turquand
July 20, 2023

Califia Farms introduces new campaign featuring SESAME STREET&...
Classic Characters - CPG - Press Releases

Califia Farms, a leading, premium plant-based beverage brand, today announced the launch of a national campaign featuring Sesame Street's Cookie Monster, with the beloved character learning about a...

Sasha Villalobos
April 12, 2023

Asad Ayaz Named The Walt Disney Company’s First-Ever Chief B...
Branding - Classic Characters - Live Entertainment - Music - Online

Asad Ayaz has been named the first-ever Chief Brand Officer of The Walt Disney Company, effective immediately, it was announced today by Robert A. Iger, Chief Executive Officer. In this newly created ...

Sasha Villalobos
April 7, 2023

Reimagined Mickey’s Toontown Reopens March 19, 2023, at ...
Attractions - Classic Characters - Live Entertainment - Press Releases

Disneyland Resort continues the Disney100 anniversary celebration with the reopening of the reimagined Mickey's Toontown at Disneyland Park on March 19, 2023. At this animated neighborhood, families c...


March 17, 2023

Nintendo Powers up MAR10 Day With a Month Full of Mario-relate...
Classic Characters - Gaming - Influencers - Live Entertainment - Press Releases

REDMOND, Wash.--(BUSINESS WIRE)--Let’s-a go! With MAR10 Day hitting soon on March 10, Nintendo is celebrating another exciting year for their mustachioed hero with not only a day but a month’s wor...

Angelina Luspo
March 2, 2023

United Names Oscar the Grouch as First Chief Trash Officer
Classic Characters - Non-Profit - Press Releases - Television - Travel

CHICAGO, March 2, 2023 /PRNewswire/ -- United Airlines today named Sesame Street's Oscar the Grouch as its first Chief Trash Officer as he and the airline celebrate his love of rubbish. United Airline...

Angelina Luspo
March 2, 2023

Warner Bros. Games Launches HOGWARTS LEGACY
Classic Characters - Gaming - Press Releases

BURBANK, Calif.--(BUSINESS WIRE)--Warner Bros. Games today announced Hogwarts Legacy, the new open-world, single-player, action RPG (role-playing game), is now available for PlayStation®5 (PS5™), X...

Angelina Luspo
February 7, 2023

MetLife Pet Insurance Has a New Top Dog: Snoopy
Classic Characters - Finance - Pets - Press Releases - Streaming

NEW YORK--(BUSINESS WIRE)--As pet ownership levels in the United States continue to reach new heights, MetLife Pet Insurance announced today it will partner with one of the world’s most legendary pe...

Angelina Luspo
January 23, 2023

PUSS IN BOOTS: THE LAST WISH has Arrived at Build-A-Bear Works...
Classic Characters - Retail - Theatrical - Toys

NEW! Find the hero in you with Puss in Boots! Add this legendary gato’s costume and sounds for a swashbuckling adventure at the movies! For the full story, visit Instagram  -  https://www...

Instagram
December 22, 2022

Donald Glover to Star in, Produce Spider-Man Movie Based on Vi...
Classic Characters - Theatrical

Donald Glover is finally getting a Spider-Man movie. It’s just not quite what you think. Glover is attached to star and produce a feature set in Sony Pictures’ Spider-Man universe of Marvel Comic...

Hollywood Reporter
December 19, 2022

Universal Studios Hollywood’s Super Nintendo World Park ...
Attractions - Classic Characters

An official opening date has been announced for Super Nintendo World at Universal Studios Hollywood. The new theme park — the first Super Nintendo World in the US — will fling its gates open on Fe...

Hypebeast
December 15, 2022

Disney and Givenchy Celebrate the 100th Anniversary of The Wal...
Classic Characters - Fashion - Partnerships - Press Releases - Retail

BURBANK, Calif.--(BUSINESS WIRE)--Givenchy and Disney are pleased to present a brand-new capsule collection starring Oswald the Lucky Rabbit, in celebration of Lunar New Year and 100 years of Disney. ...

Faisal Hussain
December 15, 2022

Miller High Life Unveils Leg Lamp
Beverages - Classic Characters - Press Releases - Theatrical

Miller High Life is giving a beloved Christmas story staple a beer-inspired update. But this is no ordinary “Major Award.” Inspired by High Life’s Girl in the Moon, Miller High Life is introduc...

Angelina Luspo
December 6, 2022

New Puma Collection Celebrates 70 Years of Tony the Tiger
Classic Characters - CPG - Fashion

For as long as most of us can remember, Tony the Tiger has consistently been present in our grocery aisles and on our television screens. Confirming that thinking, Kellogg’s and Puma are linking up ...

Sole Collector
December 2, 2022

PUMA, Foot Locker and Pokémon GO Team Up for 400+ PokéStops ...
Classic Characters - Fashion - Gaming - Online - Retail

Celebrating the PUMA x Pokémon collection, Niantic is partnering with The Pokémon Company International, PUMA and Foot Locker Inc. to turn 400 Foot Locker, Champs Sports and Kid’s Foot Locker stor...

Go Nintendo
November 30, 2022

POKEMON SCARLET and VIOLET Sell Over 10 Million Units in Their...
Classic Characters - Gaming

Not only has Pokemon Scarlet and Violet sold an impressive 10 million combined units within the first three days of launch, they also account for "the highest global sales level for any software on an...

IGN
November 28, 2022

Mattel Adventure Park’s Rides and Attractions Unveiled
Attractions - Classic Characters - Toys

Epic Resort Destinations has revealed more information about the new Mattel Adventure Park, due to open in Glendale, Arizona in 2023. The world’s first Mattel theme park will feature rides and attr...

Blooloo
November 23, 2022

Dr. Seuss and adidas Get in the Christmas Spirit With This For...
Classic Characters - Fashion

One way that sneaker brands have celebrated Christmas is by manufacturing kicks that are inspired by the fictional hater of the holly jolly holiday: Dr. Seuss‘ The Grinch. Nike first started off thi...

HypeBeast
November 18, 2022

Paramount Consumer Products Partners With droppLabs to Unveil ...
Classic Characters - Online - Partnerships - Press Releases - Retail

NEW YORK--(BUSINESS WIRE)--Paramount Consumer Products in partnership with droppLabs, a division of dropp group (“dropp”), today announced an industry-first, interactive shopatainment experience ...

Faisal Hussain
November 10, 2022

Von Dutch Teams Up with Popeye and The SeaCleaners for a Custo...
Classic Characters - Fashion - Non-Profit - Partnerships - Press Releases

LOS ANGELES, Nov. 9, 2022 /PRNewswire/ -- Today, Hollywood heritage brand, Von Dutch, is proud to announce its partnership with fellow pop-culture icon Popeye for a custom apparel collection in ...

Faisal Hussain
November 9, 2022

Disney to Offer Toy and Merchandise Deals via Disney+ App
Classic Characters - Retail - Streaming - Toys

Walt Disney Co. is launching a pilot program to test how streaming subscribers respond to deals to buy exclusive toys and apparel related to some of its most popular shows, movies and characters—all...

The Wall Street Journal
November 7, 2022

Cameo Enlists Kids Brands to Engage Young Fans
Classic Characters - Online - Tech

Cameo wants the kids entertainment industry to know that it’s open for business as it aims to become a hub for brands and creators looking to engage young fans. Since launching in 2017, the online ...

Kidscreen
October 31, 2022

KAWS Partners with Museum of Graffiti for Collector’s Cereal...
Attractions - Branding - Classic Characters - CPG - Retail

Whether it be eroded sculptures or figurines, Brian Donnelly a.k.a. KAWS’ works continue to bring a fun take on nostalgia. Now, the American artist has teamed up with the Museum of Graffiti for a co...

Hype Art
October 31, 2022

Homer Simpson Backs Into The Bushes Of This Upcoming adidas St...
Classic Characters - Fashion - Retail - Streaming - Television

The fact that The Simpsons is still on the air should speak enough about its significance. And whether you’re a fan of the series or not, it’s almost certain you’ve come across the series’ sev...

Sneaker News
October 28, 2022

Illumination Minion to Make First Flight in the Macy’s T...
Attractions - Classic Characters - Live Entertainment - Press Releases - Theatrical

UNIVERSAL CITY, Calif., Oct. 28, 2022 /PRNewswire/ -- On Thanksgiving Day, November 24, 2022, Illumination's Minion Stuart will appear in his inaugural flight as a famed giant character balloon in...

Faisal Hussain
October 28, 2022

Disney Unveils 100th Anniversary Celebrations Across Europe, I...
Attractions - Classic Characters - Live Entertainment - Streaming - Television

The Walt Disney Co. will celebrate its 100th anniversary in 2023 with a series of experiences, exhibitions, music events and new products across its Europe, Middle East and Africa (EMEA) region, the e...

Hollywood Reporter
October 28, 2022

Mattel, Pokémon on Board for More Building Sets
Classic Characters - Toys

Mattel has renewed a partnership to produce and distribute licensed Pokémon MEGA toys and building sets as sales surge in that category. Mattel has renewed its licensing agreement with The Pokémon ...

Kidscreen
October 28, 2022

Barbie and Maserati Team Up For Iridescent Pink Grecale SUV
Automotive - Branding - Classic Characters - CPG - Toys

After debuting its new retail store in Milan’s Magenta district, Maserati has now unveiled a bespoke Barbie version of its latest Grecale SUV in collaboration with Mattel. Said to be inspired by the...

Hypebeast
October 27, 2022