SPACE JAM: A NEW LEGACY | Ferrara
CPG - Partnerships - Streaming - Theatrical

Warner Bros. Pictures teamed with Ferrara on a candy promotion celebrating the release of SPACE JAM: A NEW LEGACY. The partnership consisted of Ferrara launching several limited-edition candies pro...

KIDZ Bop | The LEGO Group
Music - Partnerships - Toys

KIDZ Bop teamed with The LEGO Group for a LEGO Vidiyo co-branded video series and fan sweepstakes as part of KIDZ Bop's 20th anniversary celebration.  LEGO Vidiyo, the innovative music video m...

IRONMAN | The Vitamin Shoppe
Attractions - Live Entertainment - Partnerships - Retail

IRONMAN partnered with The Vitamin Shoppe to make Vitamin Shoppe an official partner of the IRONMAN U.S. Series.  The IRONMAN U.S. Series of fitness races teamed with The Vitamin Shoppe to mak...

IRONMAN | Vitamin Shoppe
June 16, 2021

Blue’s Clues & You
Opportunities - Television

Everyone is invited to play with Blue, a preschool-aged puppy with a clue... three, actually! Each day, Blue leaves paw prints on three objects arond her house to communicate what activity she wants t...

Nickelodeon
June 11, 2021

GLSEN | John Frieda
Health & Beauty - Non-Profit - Partnerships

GLSEN, the organization dedicated to creating better learning environments for LGBTQ+ youth, partnered with haircare brand John Frieda on a Pride Month promotion. John Frieda collaborated with the ...

GLSEN | John Frieda
June 11, 2021

Chuck E. Cheese Expands Global Footprint Into Europe
Dining - Press Releases

BUCHAREST, Romania, June 10, 2021 /PRNewswire/ --Chuck E. Cheese, the number one global family entertainment venue, is getting ready to open new doors in the European Union. It has signed...

Faisal Hussain
June 10, 2021

Sesame Workshop Introduces New Documentary Series “Throu...
Press Releases - Streaming - Television

NEW YORK, June 8, 2021 /PRNewswire/ -- Sesame Workshop, the nonprofit behind Sesame Street and decades of award-winning educational programming, today announced its first documentary series Thro...

Earl Schultz
June 10, 2021

Mattel Launches Barbie Loves the Ocean; Its First Fashion Doll...
Press Releases - Toys

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) introduces Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic*. The launch is in line with Matte...

Earl Schultz
June 10, 2021

Xbox Series X | Kellogg’s
CPG - Gaming - Partnerships

Kellogg's partnered with Xbox on an exciting 2021 Xbox sweepstakes promotion. The partnership consisted of Kellogg's working with Xbox on the sweepstakes which allowed Kellogg's customers to enter ...

Xbox | Kellogg's
June 9, 2021

Spirit Untamed | Jazz Apples
CPG - Partnerships - Retail - Theatrical

Universal Pictures partnered with JAZZ Apples on a promotion celebrating the release of DreamWorks Animation's SPIRIT UNTAMED.  The partnership consisted of JAZZ Apples working with Universal ...

Moana | Dooney and Bourke
Fashion - Partnerships - Retail - Streaming - Theatrical

Walt Disney Studios partnered with fashion accessory  brand Dooney and Bourke to celebrate the beloved Disney film, MOANA. The partnership consisted of Disney collaborating with Dooney an...

St. Jude | Pollo Campero
Dining - Non-Profit - Partnerships

St. Jude Children's Research Hospital partnered with Pollo Campero to launch a campaign supporting St. Jude's mission of treating the toughest childhood cancers and pediatric diseases. St. Jud...

HIPPEAS Launches Limited-Edition Minions Snacks
CPG - Press Releases - Theatrical

NEW YORK, May 26, 2021 /PRNewswire/ -- HIPPEAS®, Organic Chickpea Snacks, is spreading the Peas & Love with the launch of its Minions-themed snacks for the summer. The limited-edition packs o...

Angelina Luspo
June 7, 2021

CRUELLA | Louis Vuitton
Brand News - Fashion - Partnerships - Streaming - Theatrical

Walt Disney Studios partnered with iconic fashion brand Louis Vuitton on a promotion surrounding the release of CRUELLA. The partnership consisted of Walt Disney Studios collaborating with Louis Vu...

Sean Combs Teams Up With Salesforce To Launch SHOP CIRCULATE
Online - Press Releases - Retail

NEW YORK, June 1, 2021 /PRNewswire/ -- Combs Enterprises and Salesforce have teamed up to create SHOP CIRCULATE, a curated digital marketplace that allows consumers to discover and buy products exc...

Faisal Hussain
June 4, 2021

Miller Lite | New Balance
Beverages - Fashion - Partnerships

Miller Lite teamed with New Balance on a Father's Day promotion that created a "shoe koozie." The partnership consisted of Miller Lite collaborating with New Balance to develop the "Shoezie" which ...

PetSmart Launches New Brand Platform Celebrating The Pet Lover...
Pets - Press Releases - Retail

PHOENIX, June 1, 2021 /PRNewswire/ -- PetSmart is celebrating our pet-obsessed culture by unveiling a new brand platform called, "Anything for Pets." It embodies the love customers have for their p...

Faisal Hussain
June 3, 2021

Antebellum | Lexus
Automotive - Partnerships - Streaming - Theatrical

Lionsgate partnered with Lexus on a promotion celebrating the release of ANTEBELLUM.  Due to the COVID-19 pandemic, a traditional premiere was out of the question for ANTEBELLUM but Lionsgate ...

Lionsgate | Lexus
June 3, 2021

Space Jam: A New Legacy | Kraft
CPG - Partnerships - Streaming - Theatrical

Warner Bros. Pictures partnered with Kraft Mac & Cheese to celebrate the release of SPACE JAM: A NEW LEGACY.  The partnership consisted of Warner Bros. working with Kraft to launch Kraft M...

Lay Lay
Music - Opportunities

Alaya High, a.k.a. “that girl Lay Lay,” is a 13-year-old music prodigy who has captured the world with her infectious energy and sharp rhymes. Among her millions of followers are famous fans like ...

Nickelodeon
June 2, 2021

Heineken | Waze
Beverages - Partnerships - Tech - Travel

Heineken partnered with Waze on a promotion that discouraged drunk driving. The partnership consisted of Heineken USA collaborating with Waze to utilize its in-app feature in an attempt to combat d...

Heineken | Waze
June 2, 2021

Legoland New York Resort | Valpak
Attractions - Partnerships

Merlin Entertainment partnered with Valpak on an exciting LEGOLAND promotion celebrating the opening of LEGOLAND New York! Featured on the front cover of all 36+ million Valpak envelopes in the mon...

Merlin | Valpak
June 2, 2021

Fred Segal Kicks Off 10-Week Restaurant Residency Pop-Up At It...
Dining - Non-Profit - Opportunities - Partnerships - Press Releases

LOS ANGELES - Fred Segal, the innovative multi-brand and multi-platform retailer, today announced the launch of a limited-time restaurant residency program featuring some of Los Angeles’ most sought...

Faisal Hussain
June 1, 2021

Cruella | Tom Davies
Fashion - Partnerships - Theatrical

Walt Disney Studios teamed with Tom Davies Bespoke Eyewear on a partnership celebrating the release of CRUELLA. Disney collaborated with Tom Davies to create over 100 pairs of glasses that were fea...

A Quiet Place Part II | Boulevard Brewing Co.
Beverages - Partnerships - Theatrical

Paramount Pictures partnered with Boulevard Brewing Co. to promote the release of A QUIET PLACE PART II. To celebrate A QUIET PLACE PART II, Paramount and Boulevard Brewing Co. released A QUIET PLA...

The Food That Build America
Opportunities - Television

The series that introduced the world to the titans that invented…innovated…and propagated - The Food That Built America is back. For generations of Americans, food entrepreneurs like Milton Hershe...

A+E
May 28, 2021

Back2School
CPG - Non-Profit - Opportunities - Retail

Boys & Girls Clubs of America launches its 2021 Back2School cause campaign July 12, and runs through September 6, 2021. This unique partnership initiative allows your Company the opportunity to al...

Valpak Partners with LEGOLAND to Offer Free Child’s Admi...
Attractions - Live Entertainment - Partnerships - Press Releases

ST. PETERSBURG, Fla., May 24, 2021 – Awesome awaits this summer, with a special surprise for some lucky LEGO® fans! Valpak – the company that delivers savings to neighborhoods across America ea...

Faisal Hussain
May 26, 2021

Utz & Ferrara to Partner on New Sweet & Salty Snack ...
CPG - Press Releases

HANOVER, Pa.--(BUSINESS WIRE)--Utz Brands, Inc. is pleased to announce a partnership with Ferrara®, a related company of the Ferrero Group, to create new and exciting snack food variety packs. Respon...

Faisal Hussain
May 26, 2021

St. Jude Thanks and Giving Campaign
Non-Profit - Opportunities

Since 2004, St. Jude Thanks and Giving has been a premier holiday cause-marketing campaign integrating A list celebrities, national PR and iconic brands. The multimedia marketing promotion generated 1...

St. Jude
May 25, 2021

House Hunters
Opportunities - Television

House Hunters takes viewers behind the scenes as individuals, couples and families learn what to look for and decide whether or not a home is meant for them. Focusing on the emotional experience ...

HGTV
May 25, 2021

Philadelphia Eagles | Life Brand
Finance - Partnerships - Sports - Tech

The Philadelphia Eagles and Life Brand  partnered in a multiyer deal that offers unique solutions to help build and protect personal and corporate brands. The deal saw LifeBrand employs AI-pow...

Eagles | Life Brand
May 25, 2021

Chuck E. Cheese & Munch’s Make Believe Band Celebra...
Dining - Live Entertainment - Music - Opportunities - Press Releases

DALLAS, May 24, 2021 /PRNewswire/ -- Chuck E. Cheese, the number one family entertainment venue, announced Chuck E. and Munch's Make Believe Band are dropping a new album, "Summer of Fu...

Faisal Hussain
May 24, 2021

Army of the Dead | Liquid Death
Beverages - Partnerships - Streaming - Theatrical

Netflix partnered with Liquid Death, the sparkling water brand that uses cans made with recyclable material, to promote the streaming release of the zombie epic ARMY OF THE DEAD. Netflix collaborat...

Kellogg Company’s Latest Collaboration with GLAAD Unwrap...
CPG - Non-Profit - Press Releases

BATTLE CREEK, Mich., May 20, 2021 /PRNewswire/ -- Limited-edition Together With Pride cereal hits shelves across the country today, marking the latest collaboration between Kellogg Company and GLAAD...

Faisal Hussain
May 21, 2021

Takis Enter New Snack Categories with Products & Look
Branding - CPG - Press Releases

COPPELL, Texas, May 20, 2021 /PRNewswire/ -- Takis®, the iconic spicy rolled tortilla chip brand known for its intensely good flavor, today announced the brand is expanding its bold lineup into five ...

Faisal Hussain
May 21, 2021

Harness 70 Years & Over 17 Million Fans with a Peanuts Pa...
Branding - CPG - Non-Profit - Online - Opportunities

Peanuts is an iconic brand and entertainment house with a 70 year history of delivering successful partnerships and connecting with 17+ million fans. The brand's latest RoadShow On-Demand, availabl...

Faisal Hussain
May 21, 2021

Down to Cook Partners with Imperfect Foods
CPG - Dining - Press Releases

[San Francisco, April 2021] San Francisco Bay Area-based, meal starter brand Down to Cook announces its new partnership with Imperfect Foods, the sustainable online grocer reimagining grocery delivery...

Faisal Hussain
May 21, 2021

Countdown to Christmas
Opportunities - Television

Hallmark Channel’s largest annual programming event kicking off in November and running through Christmas. The successful franchise has become a tradition for viewers, featuring more holiday-themed ...

Hallmark Channel
May 20, 2021

Dunkin’ | Backdrop
CPG - Dining - Household - Partnerships

Dunkin' collaborated with online paint retailer Backdrop on a creative promotion that launched a branded paint collaboration. Dunkin' worked with Backdrop to create two custom paints that were desi...

Dunkin' | Backdrop
May 20, 2021

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