Mielle Organics Joins P&G Beauty in a Major Move for Blac...
CPG - Health & Beauty - Partnerships - Press Releases - Retail

CINCINNATI--(BUSINESS WIRE)--P&G Beauty and Mielle Organics®, a popular textured hair care brand rooted in natural ingredients, announced today that it will join P&G Beauty, pending regulator...

Faisal Hussain
January 12, 2023

McDonald’s USA Rings in Lunar New Year Through Innovativ...
Dining - Influencers - Online - Partnerships - Press Releases

CHICAGO, Jan. 12, 2023 /PRNewswire/ -- The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng to launch an interactiv...

Faisal Hussain
January 12, 2023

IHOP Is Bringing Back Fan-Favorite Rooty Tooty Fresh ‘N Frui...
Dining - Influencers - Online - Partnerships - Press Releases

GLENDALE, Calif.--(BUSINESS WIRE)--Today, IHOP® is kicking off the brand’s 65th Year of Joy by re-introducing a beloved signature menu item, the Rooty Tooty Fresh ‘N Fruity Combo, available for...

Faisal Hussain
January 11, 2023

Skullcandy and Doritos Bring Bold Self-Expression to Gaming Wi...
CPG - Esports - Gaming - Partnerships - Press Releases

PARK CITY, Utah, Jan. 10, 2023 /PRNewswire/ -- Skullcandy, the #1 selling brand in stereo headphones1 and true wireless earbuds2 under $100, announced today a limited-edition collaboration with D...

Faisal Hussain
January 10, 2023

Paris Saint-Germain Announces Partnership with Leading Vaping ...
Partnerships - Press Releases - Sports - Tech

SHENZHEN, China, Jan. 9, 2023 /PRNewswire/ -- In January 2023, Paris Saint-Germain announced its partnership with the world-renowned vape brand Geekvape, marking the second time the two parties hav...

Faisal Hussain
January 9, 2023

EVgo and Amazon Partner to Enable EV Drivers to Locate and Pay...
Automotive - Partnerships - Press Releases - Tech

LOS ANGELES--(BUSINESS WIRE)--EVgo Inc. (NASDAQ: EVGO), one of the nation’s largest public fast charging networks for electric vehicles (EVs), today announced a partnership with Amazon to support an...

Faisal Hussain
January 9, 2023

Crayola Education Launches Creativity to New Heights with Cray...
Attractions - CPG - Household - Live Entertainment - Partnerships

EASTON, Pa., Jan. 9, 2023 /PRNewswire/ -- Crayola, the brand that inspires creativity and celebrates learning, is bringing educators, parents, children, and celebrities together for an exciting, wee...

Faisal Hussain
January 9, 2023

New Year, New PEEPS Marshmallow! Iconic Candy Brand Launches S...
Beverages - CPG - Partnerships - Press Releases

BETHLEHEM, Pa., Jan. 9, 2023 /PRNewswire/ -- The New Year is finally here, and what better way to celebrate than by snacking on sweet PEEPS® Marshmallow Chicks and Bunnies! As the number one non-ch...

Faisal Hussain
January 9, 2023

Callaway Golf and Niall Horan Announce Multi-Year Partnership
Attractions - Influencers - Partnerships - Press Releases - Sports

CARLSBAD, Calif., Jan. 5, 2023 /PRNewswire/ -- Today Callaway Golf, one of the golf industry's leaders in golf equipment design, performance, and innovation, officially announced a formal partnershi...

Faisal Hussain
January 5, 2023

San Diego Zoo Wildlife Alliance Wins Animation Award in 2023 R...
Attractions - Non-Profit - Partnerships - Press Releases - Travel

SAN DIEGO (Jan. 2, 2023) – Today, San Diego Zoo Wildlife Alliance participated in the 134th Rose Parade presented by Honda, with a float celebrating the San Diego Zoo Safari Park’s 50th anniver...

Faisal Hussain
January 4, 2023

Noodles & Company Joins Forces With BetterHelp To Promote...
Dining - Online - Partnerships - Press Releases

BROOMFIELD, Colo., Jan. 4, 2023 /PRNewswire/ -- Noodles & Company (NASDAQ: NDLS), the national fast-casual chain known for spreading Uncommon Goodness with its globally inspired noodle bowls,...

Faisal Hussain
January 4, 2023

Chipotle Inspires Fans to Maintain New Year’s Resolution...
Dining - Online - Partnerships - Press Releases - Tech

NEWPORT BEACH, Calif., Jan. 3, 2023 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is kicking off 2023 with a new lineup of Lifestyle Bowls that cater to contemporary wellnes...

Faisal Hussain
January 3, 2023

Carnival Cruise Line Names Emeril Lagasse Chief Culinary Offic...
Dining - Partnerships - People - Press Releases - Travel

MIAMI, Dec. 28, 2022 /PRNewswire/ -- Bam! Carnival Cruise Line announced today that renowned chef and restauranteur Emeril Lagasse will serve as its Chief Culinary Officer. A restaurant concept crea...

Faisal Hussain
January 3, 2023

Graceland to Unveil New Exhibition About the Making of Baz Luh...
Attractions - Music - Partnerships - Press Releases - Theatrical

MEMPHIS, Tenn.--(BUSINESS WIRE)--Graceland will unveil a new exhibition titled “The Making of ELVIS” to celebrate the movie’s worldwide success. It will be unveiled on Elvis’ birthday, Janua...

Faisal Hussain
December 21, 2022

Hefty Helps You Subtly Secure Party Leftovers with New Scarf
CPG - Fashion - Partnerships - Press Releases - Retail

LAKE FOREST, Ill., Dec. 19, 2022 /PRNewswire/ -- 'Tis the season for festive parties, and while the best part of the night is filling up on delicious appetizers, dinners, and desserts, the worst par...

Faisal Hussain
December 19, 2022

Mars Acquires Whole-Fruit Snacking Brand Tru Fru
CPG - Partnerships - Press Releases

MCLEAN, Va., Dec. 19, 2022 /PRNewswire/ -- Today Mars, Incorporated, a family-owned, global leader in confectionery, snacking, food, and pet care products and services announced that it has signed a...

Faisal Hussain
December 19, 2022

Recover and Tillys Launch Collection With RSQ Brand
Fashion - Partnerships - Press Releases - Retail

MADRID--(BUSINESS WIRE)--Leading specialty casualwear retailer Tillys has partnered with Recover™, global producer of low-impact, high-quality recycled cotton fiber and cotton fiber blends, to intro...

Faisal Hussain
December 19, 2022

Boom Supersonic Announces FlightSafety International As Overtu...
Partnerships - Press Releases - Travel

DENVER, Dec. 15, 2022 /PRNewswire/ -- Boom Supersonic, the company building the world's fastest airliner, today announced FlightSafety International (FSI) as its exclusive partner for Overture supe...

Faisal Hussain
December 19, 2022

SINGER and SUPREME Partner for Coolest Sewing Machine Ever
Fashion - Household - Partnerships - Press Releases - Retail

LA VERGNE, Tenn., Dec. 15, 2022 /PRNewswire/ -- Keeping a historic brand modern is no easy task, but maintaining a sense of power across all age groups is something that SVP Worldwide has sought to ...

Faisal Hussain
December 16, 2022

SKYY Vodka Toasts Marriage Equality By Offering To Fund Marria...
Beverages - Non-Profit - Partnerships - Press Releases

NEW YORK, Dec. 13, 2022 /PRNewswire/ -- SKYY® Vodka has today announced its "SKYY Says I Do" campaign in partnership with NYC Pride, as an extension of the vodka brand's ongoing support of marria...

Faisal Hussain
December 16, 2022

JetBlue and Peacock Soar to New Heights with First-of-Its-Kind...
Partnerships - Press Releases - Streaming - Travel

NEW YORK--(BUSINESS WIRE)--JetBlue (NASDAQ: JBLU), the only major U.S. airline with free high-speed Fly-Fi® and seatback screens at every seat, on every plane, is continuing to lead the industry in i...

Faisal Hussain
December 15, 2022

Disney and Givenchy Celebrate the 100th Anniversary of The Wal...
Classic Characters - Fashion - Partnerships - Press Releases - Retail

BURBANK, Calif.--(BUSINESS WIRE)--Givenchy and Disney are pleased to present a brand-new capsule collection starring Oswald the Lucky Rabbit, in celebration of Lunar New Year and 100 years of Disney. ...

Faisal Hussain
December 15, 2022

Warner Music Group Announces Partnership With, and Investment ...
Fashion - Music - Online - Partnerships - Press Releases

NEW YORK, Dec. 15, 2022 /PRNewswire/ -- Warner Music Group (Nasdaq: WMG) today announced a partnership with and investment in DRESSX, a digital fashion retailer and the larges...

Faisal Hussain
December 15, 2022

The Coca-Cola Company Partners with Musical Legends Mark Ronso...
Beverages - Influencers - Music - Partnerships - Press Releases

ATLANTA--(BUSINESS WIRE)--Today, The Coca-Cola Company announces it has teamed up with two of the most legendary names in the history of music sampling, Mark Ronson and Madlib, to bring a bold musi...

Faisal Hussain
December 14, 2022

Kellogg Empowers Blind Consumers in U.S. with NaviLens Technol...
CPG - Partnerships - Press Releases - Retail

BATTLE CREEK, Mich., Dec. 14, 2022 /PRNewswire/ -- Kellogg Company is changing the way the almost 12 million adults in the U.S. who are blind or have low vision* perform daily tasks, such as...

Faisal Hussain
December 14, 2022

Take a Deep Breath: Free 3-Month Trial of Calm Premium for Xbo...
Electronics - Gaming - Music - Online - Partnerships

This time of year can be stressful. Whether it’s work, school, family, or just life…  there can be a lot going on at once. We want to help you take some time to focus on you with our newest Xbox ...

Faisal Hussain
December 13, 2022

Beverage Partnerships that Poured into 2022
Beverages - CPG - Household - Partnership Blogs - Partnerships

From water to tea to beer to soda, check out this curated list of 2022 beverage partnerships that supported movies, household products, streaming releases and more. PARTNERSHIP BORN AT THE L.A. OFF...

Sasha Villalobos
December 13, 2022

Museum of Science, Boston Enters the Metaverse With New Roblox...
Attractions - Gaming - Non-Profit - Partnerships - Press Releases

BOSTON--(BUSINESS WIRE)--The Museum of Science, Boston is making its first move into the world of immersive online education with its launch of “Mission: Mars,” an educational experience on Robl...

Faisal Hussain
December 13, 2022

Turo and KAYAK Launch Winter Travel Hub to Help Travelers Book...
Automotive - Online - Partnerships - Press Releases - Travel

SAN FRANCISCO--(BUSINESS WIRE)--Today, KAYAK, the world’s leading travel search engine, and Turo, the world’s largest peer-to-peer car sharing marketplace, launched a winter travel hub to bring ...

Faisal Hussain
December 12, 2022

Carvel Introduces New Winter Treats Inspired By Kit Kat Duos
CPG - Dining - Partnerships - Press Releases

ATLANTA, Dec. 12, 2022 /PRNewswire/ -- This winter, two is better than one. Carvel is taking that to heart, and today introduced its new lineup of winter treats inspired by the flavors of KIT KAT®...

Faisal Hussain
December 12, 2022

Non-Profit Partnerships & Promotions That Created Impact ...
Automotive - Beverages - CPG - Finance - Listicles

Impactful non-profit partnerships have become a must-have for brands and companies of all industries. Showcasing to consumers that your brand is more than a product leads to massive goodwill, and o...

Faisal Hussain
December 8, 2022

Nike’s New NFT Drop Will Connect Virtual Sneakers to Rea...
Fashion - Finance - Online - Partnerships - Retail

Nike already dominates the sale of major brand NFT sales, and now it's working with its virtual collectibles design studio RTFKT to connect virtual sneakers to real ones. The Cryptokicks iRL collecti...

CoinMarketCap
December 8, 2022

Bojangles’ and Love’s Travel Stops & Country Stores A...
Dining - Partnerships - Press Releases - Retail - Travel

CHARLOTTE, N.C.--(BUSINESS WIRE)--More travelers throughout the Southeast and South Central regions of the U.S. can now enjoy the one-of-a-kind flavor of Bojangles’, the famous chicken and biscuits ...

Faisal Hussain
December 8, 2022

Ben & Jerry’s Newest Flavor Directed By Award-Winni...
CPG - Influencers - Non-Profit - Partnerships - Press Releases

BURLINGTON, Vt., Dec. 6, 2022 /PRNewswire/ -- Ben & Jerry's is lifting the curtain on its newest production – a delicious partnership with Ava DuVernay. Yes, "Queen Sugar" is no longer simply...

Faisal Hussain
December 6, 2022

Kellogg Donates 30 Million Servings of Food to Feeding America
CPG - Non-Profit - Partnerships - Press Releases

BATTLE CREEK, Mich., Dec. 6, 2022 /PRNewswire/ -- Kellogg Company announced today that it has donated 30 million servings of food to Feeding America food banks across the U.S. The donation includes...

Faisal Hussain
December 6, 2022

IHOP and General Mills Partner to Turn the Brand’s Iconic Pa...
CPG - Dining - Partnerships - Press Releases

GLENDALE, Calif.--(BUSINESS WIRE)--Today, IHOP® announced the new IHOP Mini Pancake Cereal – Blueberry & Syrup, a surprise innovation coming to shelves starting this month. The brand listened t...

Faisal Hussain
December 5, 2022

Mariah Carey Comes To Roblox With “Mariah Carey’s Winter W...
Gaming - Health & Beauty - Influencers - Music - Partnerships

NEW YORK--(BUSINESS WIRE)--World-famous artist and “Queen of Christmas” Mariah Carey is bringing the holiday spirit to Roblox for the month of December through one of the platform’s mega-popular...

Faisal Hussain
December 2, 2022

Pure Barre and Perfect Bar Partner in 2023 to Fuel Wellness wi...
CPG - Health & Beauty - Partnerships - Press Releases

IRVINE, Calif.--(BUSINESS WIRE)--Fueling ambition across the country, Xponential brand, Pure Barre®, the fastest, most effective full-body barre workout brand, and Perfect Bar™: The Original Refr...

Faisal Hussain
December 2, 2022

Usaopoly Launches MONOPOLY: Original Squishmallows Collector&#...
Partnerships - Press Releases - Toys

CARLSBAD, Calif., Nov. 15, 2022 /PRNewswire/ -- Usaopoly (The Op Games), the board game and puzzle publisher behind iconic licensed games and best-selling party games Telestrations®, Blank Slate...

Faisal Hussain
December 2, 2022

Lovesac Merges Street Style and Total Comfort with Exclusive A...
Fashion - Household - Influencers - Partnerships - Press Releases

STAMFORD, Conn., Dec. 1, 2022 /PRNewswire/ -- Lovesac, the omni-channel home brand best known for its Sactionals, The World's Most Adaptable Couch, Sacs, The World's Most Comfortable Seat, and innov...

Faisal Hussain
December 1, 2022

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.