Heinz is partnering with Burger King and navigation app Waze to dish out free ketchup and Impossible Whoppers to Canadians stuck in summer traffic who are driving at the same speed as its slow-pouring...
A new survey finds U.S. consumers want to make more environmentally-friendly choices when shopping for apparel, but many are held back by a lack of availability and trustworthy information on what mak...
Fred Segal has brought its "L.A. Cool" to brands for over 60 years, enabling partners to capture the optimism, inclusion and love that makes it a unique staple in the retail world.
The brand's Road...
Company goes for a slam dunk with new limited-edition packaging from Trolli®, Keebler®, NERDS® and SweeTARTS® as the epic snack lineup to accompany the new film
With a property this iconic, Ferra...
Hattie B's and Flock Chicken first connected through Instagram during the heart of the COVID-19 pandemic and spent 6 months crafting the chips.
"Hattie B's has built an iconic brand around the best f...
Kellogg's partnered with Xbox on an exciting 2021 Xbox sweepstakes promotion.
The partnership consisted of Kellogg's working with Xbox on the sweepstakes which allowed Kellogg's customers to enter ...
Universal Pictures partnered with JAZZ Apples on a promotion celebrating the release of DreamWorks Animation's SPIRIT UNTAMED.
The partnership consisted of JAZZ Apples working with Universal ...
NEW YORK, May 26, 2021 /PRNewswire/ -- HIPPEAS®, Organic Chickpea Snacks, is spreading the Peas & Love with the launch of its Minions-themed snacks for the summer. The limited-edition packs o...
Instacart, the nation’s largest online grocery delivery platform, has partnered with the ButcherBox brand of high-quality protein to make grass-fed beef and other meats more accessible to Americans ...
Harry Potter New York opens today, June 3, in New York City’s Flatiron District. An immersive three-storey retail experience boasting the world’s largest collection of Harry Potter and Fantastic B...
Warner Bros. Pictures partnered with Kraft Mac & Cheese to celebrate the release of SPACE JAM: A NEW LEGACY.
The partnership consisted of Warner Bros. working with Kraft to launch Kraft M...
THE WHAT? Colgate-Palmolive has announced plans to send to the first private sector oral care experiment to the International Space Station (ISS). The experiment is designed to learn more – in a mic...
Ready-to-drink cocktails is the fastest growing alcohol category, and beverage companies and industry experts are predicting even more growth.
The segment is still relatively small, accounting for on...
Sampling, which will include prepared items once again, will return to stores in waves over the next few weeks and will incorporate safety precautions like plexiglass barriers and smaller batches. Foo...
Nestlé chocolate brand KitKat has extended its partnership with Riot Games’s League of Legends European Championship (LEC) and European Masters until 2023.
Moreover, KitKat’s partnership with Ri...
Boys & Girls Clubs of America launches its 2021 Back2School cause campaign July 12, and runs through September 6, 2021. This unique partnership initiative allows your Company the opportunity to al...
Who wouldn’t want their faces on a cereal box?
It’s a salient point made by Greg Sewitz, co-founder of nutritious cereal brand Magic Spoon. Of course, the influencers living in Sway House Los Ang...
Pepsi wants people to know what they’re missing.
In its latest ad campaign, tied to National Hamburger Day on May 28, the cola brand is broadcasting claims that it tastes better with burgers found ...
Snacks will be a staple for 84% of consumers during the summer, according to Frito-Lay’s latest U.S. Snack Index. As the pandemic winds down, more consumers will be purchasing snacks in person, the ...
By draw among those buying pet products online, the leaders are Amazon (59%) and Chewy (41%), followed by Walmart.com (33%) and then PetSmart.com and Petco.com. Measuring by dollar sales share rather ...
HANOVER, Pa.--(BUSINESS WIRE)--Utz Brands, Inc. is pleased to announce a partnership with Ferrara®, a related company of the Ferrero Group, to create new and exciting snack food variety packs. Respon...
BATTLE CREEK, Mich., May 20, 2021 /PRNewswire/ -- Limited-edition Together With Pride cereal hits shelves across the country today, marking the latest collaboration between Kellogg Company and GLAAD...
On the surface, the new focus on sports might seem like an odd choice. Sports streaming rights are incredibly expensive — the NFL deal is costing Amazon about $1 billion a year — and while Amazon ...
COPPELL, Texas, May 20, 2021 /PRNewswire/ -- Takis®, the iconic spicy rolled tortilla chip brand known for its intensely good flavor, today announced the brand is expanding its bold lineup into five ...
Keebler, a brand within The Ferrero Group portfolio, has partnered with Girl Scouts of the USA to introduce the brand’s first-ever flavored fudge-dipped ice cream cone: Keebler Girl Scout Thin Mints...
Peanuts is an iconic brand and entertainment house with a 70 year history of delivering successful partnerships and connecting with 17+ million fans.
The brand's latest RoadShow On-Demand, availabl...
The Crayola brand is more colorful than meets the eye! Over the years, promotions and licensing have expanded the iconic brand into categories that appeal to consumers of all ages. These partnerships ...
Kellogg’s Away From Home, a division of the CPG giant that works with foodservice operators, announced a joint pilot program with Chowbotics (now a division of DoorDash) that just debuted cereal dis...
[San Francisco, April 2021] San Francisco Bay Area-based, meal starter brand Down to Cook announces its new partnership with Imperfect Foods, the sustainable online grocer reimagining grocery delivery...
Coca-Cola has sold off drink brands that it paid millions for, like Zico and Odwalla.
Former employees said Coca-Cola and its venture arm didn't give the brands the resources they needed to succeed.
...
Here's a look at some great marketing partnership opportunities coming from the music community!
The music industry is no stranger to change, and that familiarity served it well throughout the pand...
Dunkin' collaborated with online paint retailer Backdrop on a creative promotion that launched a branded paint collaboration.
Dunkin' worked with Backdrop to create two custom paints that were desi...
Crocs has given their Classic Clog a new… tasty makeover.
In collaboration with Hidden Valley Ranch and streetwear brand The Hundreds, the footwear brand is releasing a dressing covered shoe. The c...
PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout.
Gatorlyte join...
To showcase itself as an advertising platform for brands to engage their community, TikTok has tasked its creators to remake the classic Old Spice ad “The Man Your Man Could Smell Like”.
The orig...
The Hershey Company today announced it has entered into a definitive agreement to acquire Lily's, the high-growth, better-for-you (BFY) confectionery brand. Lily's low-sugar products include dark and ...
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