Heinz, Burger King Reward Waze Users Driving at the Speed of K...
Automotive - CPG - Tech

Heinz is partnering with Burger King and navigation app Waze to dish out free ketchup and Impossible Whoppers to Canadians stuck in summer traffic who are driving at the same speed as its slow-pouring...

Marketing DIve
June 11, 2021

How Retailers & Brands Overcome ‘Green’ Skepticism?
Branding - CPG - Retail

A new survey finds U.S. consumers want to make more environmentally-friendly choices when shopping for apparel, but many are held back by a lack of availability and trustworthy information on what mak...

Retail Wire
June 11, 2021

Fred Segal: Opportunities for Retail Activations & Partne...
CPG - Electronics - Fashion - Health & Beauty - Influencers

Fred Segal has brought its "L.A. Cool" to brands for over 60 years, enabling partners to capture the optimism, inclusion and love that makes it a unique staple in the retail world. The brand's Road...

Faisal Hussain
June 10, 2021

Ferrara Teams with Space Jam: A New Legacy on All-Star Candy &...
CPG - Streaming - Theatrical

Company goes for a slam dunk with new limited-edition packaging from Trolli®, Keebler®, NERDS® and SweeTARTS® as the epic snack lineup to accompany the new film With a property this iconic, Ferra...

PR Newswire
June 9, 2021

Hattie B’s Partners with Flock Chicken Chips
CPG - Dining

Hattie B's and Flock Chicken first connected through Instagram during the heart of the COVID-19 pandemic and spent 6 months crafting the chips. "Hattie B's has built an iconic brand around the best f...

Fast Casual
June 9, 2021

Xbox Series X | Kellogg’s
CPG - Gaming - Partnerships

Kellogg's partnered with Xbox on an exciting 2021 Xbox sweepstakes promotion. The partnership consisted of Kellogg's working with Xbox on the sweepstakes which allowed Kellogg's customers to enter ...

Xbox | Kellogg's
June 9, 2021

Spirit Untamed | Jazz Apples
CPG - Partnerships - Retail - Theatrical

Universal Pictures partnered with JAZZ Apples on a promotion celebrating the release of DreamWorks Animation's SPIRIT UNTAMED.  The partnership consisted of JAZZ Apples working with Universal ...

General Mills & Marvel Release “Loki Charms” ...
CPG - Streaming

https://www.youtube.com/watch?v=THaM1RquBlU Loki, the god of mischief, will be a part of a perfectly balanced breakfast later this week with the launch of Loki Charms, a new cereal (in reality, a reb...

June 7, 2021

HIPPEAS Launches Limited-Edition Minions Snacks
CPG - Press Releases - Theatrical

NEW YORK, May 26, 2021 /PRNewswire/ -- HIPPEAS®, Organic Chickpea Snacks, is spreading the Peas & Love with the launch of its Minions-themed snacks for the summer. The limited-edition packs o...

Angelina Luspo
June 7, 2021

Instacart to Offer ButcherBox Meats for Delivery
CPG - Online - Retail

Instacart, the nation’s largest online grocery delivery platform, has partnered with the ButcherBox brand of high-quality protein to make grass-fed beef and other meats more accessible to Americans ...

Supermarket News
June 7, 2021

How Toycos are Shifting to Reach New Demos
CPG - Toys

A lot can change in a year. This time 12 months ago, major events were moving online, and toymakers were adapting after global manufacturing and shipping procedures screeched to a halt. But perhaps no...

June 4, 2021

Massive Harry Potter Store Opens in New York
CPG - Theatrical

Harry Potter New York opens today, June 3, in New York City’s Flatiron District. An immersive three-storey retail experience boasting the world’s largest collection of Harry Potter and Fantastic B...

June 4, 2021

Space Jam: A New Legacy | Kraft
CPG - Partnerships - Streaming - Theatrical

Warner Bros. Pictures partnered with Kraft Mac & Cheese to celebrate the release of SPACE JAM: A NEW LEGACY.  The partnership consisted of Warner Bros. working with Kraft to launch Kraft M...

Colgate To Send Oral Care Experiment to International Space St...

THE WHAT? Colgate-Palmolive has announced plans to send to the first private sector oral care experiment to the International Space Station (ISS). The experiment is designed to learn more – in a mic...

Global Cosmetics News
June 2, 2021

Hard Seltzer’s Popularity Propels the Rise of Another Summer...
Beverages - CPG

Ready-to-drink cocktails is the fastest growing alcohol category, and beverage companies and industry experts are predicting even more growth. The segment is still relatively small, accounting for on...

June 1, 2021

Rejoice! Costco In-Store Sampling is Back
CPG - Retail

Sampling, which will include prepared items once again, will return to stores in waves over the next few weeks and will incorporate safety precautions like plexiglass barriers and smaller batches. Foo...

May 28, 2021

KitKat Extends Partnership with Riot Games Through 2023
CPG - Esports

Nestlé chocolate brand KitKat has extended its partnership with Riot Games’s League of Legends European Championship (LEC) and European Masters until 2023. Moreover, KitKat’s partnership with Ri...

Esports Insider
May 28, 2021

CPG - Non-Profit - Opportunities - Retail

Boys & Girls Clubs of America launches its 2021 Back2School cause campaign July 12, and runs through September 6, 2021. This unique partnership initiative allows your Company the opportunity to al...

CVS Expands Private Labels for Lower Prices & Sustainabil...
CPG - Retail

CVS Pharmacy is capitalizing on the trend towards private label by adding more than 150 new products under its in-house brands, including Live Better by CVS Health and two new labels: Fair Trade-certi...

May 28, 2021

Magic Spoon & TikTok Influencers Sway House Create Limite...
CPG - Influencers

Who wouldn’t want their faces on a cereal box? It’s a salient point made by Greg Sewitz, co-founder of nutritious cereal brand Magic Spoon. Of course, the influencers living in Sway House Los Ang...

May 27, 2021

New Pepsi Campaign Claims It’s Better with Burgers than ...
Beverages - CPG - Dining

Pepsi wants people to know what they’re missing. In its latest ad campaign, tied to National Hamburger Day on May 28, the cola brand is broadcasting claims that it tastes better with burgers found ...

May 26, 2021

Online Snack Sales Could Double by 2025
CPG - Retail

Snacks will be a staple for 84% of consumers during the summer, according to Frito-Lay’s latest U.S. Snack Index. As the pandemic winds down, more consumers will be purchasing snacks in person, the ...

Grocery Dive
May 26, 2021

Amazon, Chewy Dominate Pet Product E-Commerce
CPG - Online - Pets - Retail

By draw among those buying pet products online, the leaders are Amazon (59%) and Chewy (41%), followed by Walmart.com (33%) and then PetSmart.com and Petco.com. Measuring by dollar sales share rather ...

May 26, 2021

Utz & Ferrara to Partner on New Sweet & Salty Snack ...
CPG - Press Releases

HANOVER, Pa.--(BUSINESS WIRE)--Utz Brands, Inc. is pleased to announce a partnership with Ferrara®, a related company of the Ferrero Group, to create new and exciting snack food variety packs. Respon...

Faisal Hussain
May 26, 2021

Kellogg Company’s Latest Collaboration with GLAAD Unwrap...
CPG - Non-Profit - Press Releases

BATTLE CREEK, Mich., May 20, 2021 /PRNewswire/ -- Limited-edition Together With Pride cereal hits shelves across the country today, marking the latest collaboration between Kellogg Company and GLAAD...

Faisal Hussain
May 21, 2021

What Live Sports on Amazon Means for Brands
CPG - Retail - Sports - Streaming - Television

On the surface, the new focus on sports might seem like an odd choice. Sports streaming rights are incredibly expensive — the NFL deal is costing Amazon about $1 billion a year — and while Amazon ...

Modern Retail
May 21, 2021

Takis Enter New Snack Categories with Products & Look
Branding - CPG - Press Releases

COPPELL, Texas, May 20, 2021 /PRNewswire/ -- Takis®, the iconic spicy rolled tortilla chip brand known for its intensely good flavor, today announced the brand is expanding its bold lineup into five ...

Faisal Hussain
May 21, 2021

Keebler & Ferrara Collaborate with Girl Scouts on New Con...
CPG - Non-Profit

Keebler, a brand within The Ferrero Group portfolio, has partnered with Girl Scouts of the USA to introduce the brand’s first-ever flavored fudge-dipped ice cream cone: Keebler Girl Scout Thin Mints...

Food Business News
May 21, 2021

Harness 70 Years & Over 17 Million Fans with a Peanuts Pa...
Branding - CPG - Non-Profit - Online - Opportunities

Peanuts is an iconic brand and entertainment house with a 70 year history of delivering successful partnerships and connecting with 17+ million fans. The brand's latest RoadShow On-Demand, availabl...

Faisal Hussain
May 21, 2021

Crayola RoadShow On-Demand Recap
Branding - CPG - Fashion - Health & Beauty - Household

The Crayola brand is more colorful than meets the eye! Over the years, promotions and licensing have expanded the iconic brand into categories that appeal to consumers of all ages. These partnerships ...

Andrew Gormley
May 21, 2021

Kellogg’s Debuts On-Campus Cereal Robot “Bowl Bot&...
CPG - Electronics - Tech

Kellogg’s Away From Home, a division of the CPG giant that works with foodservice operators, announced a joint pilot program with Chowbotics (now a division of DoorDash) that just debuted cereal dis...

The Spoon
May 21, 2021

Down to Cook Partners with Imperfect Foods
CPG - Dining - Press Releases

[San Francisco, April 2021] San Francisco Bay Area-based, meal starter brand Down to Cook announces its new partnership with Imperfect Foods, the sustainable online grocer reimagining grocery delivery...

Faisal Hussain
May 21, 2021

Coke’s Experiment to Acquire & Build Non-Soda Offer...
Beverages - CPG

Coca-Cola has sold off drink brands that it paid millions for, like Zico and Odwalla. Former employees said Coca-Cola and its venture arm didn't give the brands the resources they needed to succeed. ...

Business Insider
May 21, 2021

Strike up the Brand with a Music Marketing Partnership
CPG - Dining - Health & Beauty - Household - Influencers

Here's a look at some great marketing partnership opportunities coming from the music community! The music industry is no stranger to change, and that familiarity served it well throughout the pand...

Andrew Gormley
May 21, 2021

Dunkin’ | Backdrop
CPG - Dining - Household - Partnerships

Dunkin' collaborated with online paint retailer Backdrop on a creative promotion that launched a branded paint collaboration. Dunkin' worked with Backdrop to create two custom paints that were desi...

Dunkin' | Backdrop
May 20, 2021

Crocs and Hidden Valley Ranch Release New Clog
CPG - Fashion

Crocs has given their Classic Clog a new… tasty makeover. In collaboration with Hidden Valley Ranch and streetwear brand The Hundreds, the footwear brand is releasing a dressing covered shoe. The c...

Footwear News
May 20, 2021

Pepsi Finally Launches Gatorlyte After Trademark Fight
Beverages - CPG

PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout. Gatorlyte join...

Food Navigator
May 19, 2021

P&G Partners with TikTok Creators to Remake Old SpiceR...
CPG - Tech

To showcase itself as an advertising platform for brands to engage their community, TikTok has tasked its creators to remake the classic Old Spice ad “The Man Your Man Could Smell Like”. The orig...

TikTok, P&G, Old Spice
May 19, 2021

PepsiCo Making Bigger Play for Plant-Based Market
Beverages - CPG

PepsiCo is accelerating the development of plant-based foods it hopes could one day rival sales generated by some of its popular chip, tea and soda brands. The CPG's snack portfolio, which includes e...

Food Dive
May 19, 2021

Hershey to Buy Low-Sugar Brand Lily’s

The Hershey Company today announced it has entered into a definitive agreement to acquire Lily's, the high-growth, better-for-you (BFY) confectionery brand. Lily's low-sugar products include dark and ...

PR Newswire
May 19, 2021

LastCall.News and MarketingPartnerships.com are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.