G FUEL unlocks new powers with MY HERO ACADEMIA energy drink c...
Beverages - CPG - Press Releases - Television

NEW YORK, N.Y.— G FUEL Energy Formula, in collaboration with global anime brand Crunchyroll and My Hero Academia, announced that its super-powered My Hero Academia flavor, G FUEL Quirk, is now avail...

Tiger Schenkman
February 23, 2024

Wildbrain’s STRAWBERRY SHORTCAKE celebrates her 45th ann...
CPG - Dining - Fashion - Press Releases - Toys

NEW YORK, Feb. 15, 2024 /PRNewswire/ - Today, WildBrain's Strawberry Shortcake is launching its 45th anniversary and kicking off a year-long celebration for one of the world's most beloved charac...

Tiger Schenkman
February 15, 2024

HUBBA BUBBA adds new SKITTLES flavored mini gum to iconic bubb...
CPG - Press Releases

One of Mars' most iconic and nostalgia-inducing brands, HUBBA BUBBA®, is adding a new, playful product to its lineup – HUBBA BUBBA Mini Gum. The first new gum format from the brand since 1988, this...

Nicholas Fox
February 8, 2024

New Smirnoff SMASH Vodka Soda brings an unexpected pickleball ...
Beverages - CPG - Press Releases - Sports

NEW YORK, Feb. 6, 2024 /PRNewswire/ -- While the world anxiously awaits Super Bowl LVIII, another fierce competition is set to take Las Vegas by storm. Smirnoff and the hip-hop superstar Saweeti...

Tiger Schenkman
February 7, 2024

Sparkling Ice Bottles taste sensation of STARBURST Candy in ne...
Beverages - CPG - Press Releases

The Sparkling Ice® brand, crafted by Talking Rain Beverage Company®, today announced the launch of Sparkling Ice® STARBURST™ – a new line of delicious Sparkling Ice flavors that capture the tas...

Nicholas Fox
February 7, 2024

American Girl and Disney reveal first wave of new doll collect...
Classic Characters - CPG - Press Releases

MIDDLETON, Wis.--(BUSINESS WIRE)--Today, American Girl and Disney—two of the world’s most celebrated brands best known for their inspirational characters, rich storytelling, and memorable exper...

Tiger Schenkman
February 7, 2024

Lay’s and Disney celebrate Groundhog Day with first-ever day...
CPG - Press Releases - Television

NEW YORK, February 01, 2024--(BUSINESS WIRE)--To commemorate Groundhog Day, Lay’s® and Disney Advertising signed a unique sponsorship deal for eight custom ads, produced by Maximum Effort and KIMM...

Tiger Schenkman
February 1, 2024

Jack Link’s and Frito-Lay release new flavors to elevate...
CPG - Press Releases

PLANO, Texas, Jan. 31, 2024 /PRNewswire/ -- In an epic new collaboration between Jack Link's®, Fritos® and Flamin' Hot®, the legendary brands have come together to bring the savory flavor of Fr...

Tiger Schenkman
January 31, 2024

NotCo announces rapid expansion of NotMilk Unsweetened Vanilla...
Beverages - CPG - Press Releases

NEW YORK, N.Y.— NotCo, the fast-growing food tech company with a first-of-its-kind patented AI technology named Giuseppe, announced increased distribution for its two newest NotMilk products – Not...

Tiger Schenkman
January 30, 2024

Philadelphia Cream Cheese debuts its first-ever no-hole bagel ...
CPG - Dining - Press Releases

CHICAGO & PITTSBURGH--(BUSINESS WIRE)--While bagels and cream cheese are a seemingly perfect duo, the age-old question has haunted cream cheese lovers for far too long – why do bagels have holes...

Tiger Schenkman
January 30, 2024

Victor Allen’s Coffee announces partnership with General...
CPG - Press Releases

Trilliant Food & Nutrition, a leading, vertically integrated coffee manufacturer in the U.S., announced today the launch of its newest flavor innovation, Victor Allen's® Cinnamon Toast Crunch™ ...

Nicholas Fox
January 30, 2024

Mrs. Butterworth’s and Dunkin’ partner to introduc...
CPG - Dining - Press Releases

Mrs. Butterworth's®, a brand of Conagra Brands, Inc. (NYSE: CAG), has teamed up with Dunkin'® to launch the new Mrs. Butterworth's Dunkin' Glazed Donut Flavored Pancake Syrup. The thick, rich pancak...

Nicholas Fox
January 30, 2024

PEEPS Brand and Hilton Easton invite fans to stay in the first...
Branding - CPG - Press Releases - Travel

BETHLEHEM, Pa., Jan. 30, 2024 /PRNewswire/ -- To kick off the Easter season, the PEEPS® Brand, the iconic Marshmallow candy brand synonymous with the spring season, is offering fans the sweetest ...

Tiger Schenkman
January 30, 2024

Absolut Vodka and Ocean Spray team up on ready-to-drink vodka ...
CPG - Press Releases

NEW YORK, Jan. 16, 2024 /PRNewswire/ -- Today, Absolut® officially introduces the Absolut and Ocean Spray® Vodka Cranberry cocktail in a ready-to-drink (RTD) format now available in the US. ...

Angelina Luspo
January 25, 2024

Launch into a galaxy of playfulness with limited-edition OREO ...
CPG - Press Releases - Travel

In a huge step for cookiekind, the OREO brand is celebrating the release by partnering with Space Perspective, the world's first carbon-neutral spaceflight experience company, to send one lucky fan to...

Tiger Schenkman
January 23, 2024

Houseplant and OCB announce partnership to launch best-in-clas...
CPG - Press Releases

CHICAGO, Jan. 23, 2024 /PRNewswire/ -- Houseplant, a cannabis lifestyle brand founded by Seth Rogen, Evan Goldberg, and Michael Mohr, and OCB – a 106-year-old, family-owned French-made rolli...

Tiger Schenkman
January 23, 2024

Capri Sun and Nintendo Invite Fans to “Slurp and WinR...
CPG - Gaming - Press Releases

CHICAGO--(BUSINESS WIRE)--Capri Sun® is teaming up with Nintendo to add beloved characters from their hit franchises of Mario Kart 8 Deluxe, Animal Crossing: New Horizons, and Pikmin 4 to the cartons...

Angelina Luspo
January 23, 2024

Ruffles unlocks first-ever opportunity for fans to tip off the...
CPG - Press Releases - Sports

PLANO, Texas, Jan. 22, 2024 /PRNewswire/ -- As the Official Chip of the NBA and WNBA, Ruffles® is launching "Ridgeline Unlocks," a weekend long NBA All-Star opportunity headlined by a national searc...

Tiger Schenkman
January 22, 2024

Thayers Natural Remedies hits the slopes for X Games Aspen par...
CPG - Health & Beauty - Press Releases - Sports

NEW YORK, Jan. 22, 2024 /PRNewswire/ -- Thayers is taking hydration to new heights with an expanded sponsorship of X Games Aspen. Following a successful partnership with X Games California 2023, Th...

Tiger Schenkman
January 22, 2024

SodaStream unveils game-changing partnership, introducing MTN ...
Beverages - CPG - Press Releases

PURCHASE, N.Y., Jan. 17, 2024 /PRNewswire/ -- Today, SodaStream®, the world's leading sparkling water brand, is excited to bring the bold, iconic flavor of MTN DEW® to the SodaStream ...

Tiger Schenkman
January 19, 2024

GoNoodle and Dole partner to fuel student success in schools n...
CPG - Online - Press Releases

As children spend 80 percent of their time seated in the classroom and 5 percent in moderate to vigorous activities* (Frontiers in Pediatrics, 2022), GoNoodle and Dole® Fruit Bowls® snacks help powe...

Angelina Luspo
January 11, 2024

Impossible Foods to launch new plant-based hot dogs in NYC pop...
CPG - Press Releases

REDWOOD CITY, Calif.--(BUSINESS WIRE)--On Saturday, December 16, Impossible Foods will debut an exclusive sneak preview of its latest meat-from-plants innovation – all-new Impossible™ Beef Hot Dog...

Angelina Luspo
December 5, 2023

Taco Bell at Home answers craving calls from college students ...
CPG - Dining - Press Releases

As finals season begins across college campuses nationwide, thousands of students find themselves without a Taco Bell® restaurant within walking distance – leaving them in distress when study sessi...

Trent Turquand
December 5, 2023

Gillette Gaming launches new creative concept, Hit Reset with ...
CPG - Gaming - Health & Beauty - Press Releases

BOSTON--(BUSINESS WIRE)--For over ten years, GilletteTM, the world’s largest male grooming company, has been helping gamers look and play their best, whether it be for gaming or everyday life. This ...

Angelina Luspo
November 29, 2023

Crayola Continues Growth in Licensing and Location-Based Enter...
Attractions - CPG - Press Releases

EASTON, Pa. (Nov. 28, 2023) – Crayola, the premier children’s creativity brand, has announced the addition of new team members that will help facilitate the continued growth of its global licensin...

Angelina Luspo
November 29, 2023

HelloFresh brings back fan-favorite Buddy the Elf spaghetti me...
Classic Characters - CPG - Press Releases

NEW YORK--(BUSINESS WIRE)--HelloFresh, the world’s leading meal kit company, and Warner Bros. Discovery Global Consumer Products announced today the return of the highly coveted Buddy the Elf™ Spa...

Angelina Luspo
November 28, 2023

HEINZ and world-renowned chef Marcus Samuelsson elevate Black ...
CPG - Dining - Influencers - Press Releases

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--HEINZ® announces today Open Kitchen, a new event series from the brand’s Black Kitchen Initiative. Kicking off in partnership with world-renowned chef, M...

Angelina Luspo
November 13, 2023

Green Giant support No Kid Hungry by hosting Friendsgiving fea...
CPG - Press Releases

PARSIPPANY, N.J., Nov. 8, 2023 /PRNewswire/ -- Green Giant®, the iconic brand synonymous with delicious and high-quality vegetables for families, announced today a Friendsgiving campaign in suppor...

Angelina Luspo
November 13, 2023

G.O.A.T Fuel announces exclusive flavors with The Vitamin Shop...
Beverages - CPG - Press Releases - Retail

G.O.A.T. Fuel®, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, is excited to announce that it is partnering with The Vitamin Shoppe® as the exc...

Trent Turquand
November 3, 2023

Mott’s, Eva Longoria, & Penguin Random House launch...
CPG - Influencers - Non-Profit - Press Releases - Publishing

October 25, 2023 12:00 PM Eastern Daylight Time MINNEAPOLIS--(BUSINESS WIRE)--This fall, Mott’s Fruit Flavored Snacks is launching Snacks & Stories, a book redemption program in partnership wi...

Angelina Luspo
October 25, 2023

Guy Fieri introduces new frozen food line: “Guy Fieri...
CPG - Influencers - Press Releases - Television

LOS ANGELES--(BUSINESS WIRE)--Chef, restaurateur, and Emmy Award-winning TV host, Guy Fieri, today announced the launch of Guy Fieri’s Flavortown, a line of premium frozen entrées available exclusi...

Angelina Luspo
October 24, 2023

Spalding announces partnership with Crayola for limited-editio...
CPG - Press Releases - Retail - Sports

BOWLING GREEN, Ky. (Oct. 25, 2023) - Spalding, the leading basketball equipment brand in the world, announced today a partnership with Crayola, the champion of children’s creative self-expression. T...

Angelina Luspo
October 24, 2023

Gillette returns as the official shave and beard care partner ...
Branding - CPG - Press Releases - Sports

Gillette, the world’s leading expert in men’s grooming, announced today the return of its ‘Choose Your Game Face’ campaign in celebration of its continued role as the official shave and beard ...

Trent Turquand
October 23, 2023

Blue Apron to be acquired by Wonder Group
CPG - Dining - Online - Press Releases

NEW YORK--(BUSINESS WIRE)--Blue Apron (Nasdaq: APRN) (the “Company”), the pioneer of the meal kit industry in the United States, today announced that it has entered into a definitive merger agreem...

Angelina Luspo
September 29, 2023

Samuel Adams brews up scares for return of OctoberFest
Beverages - CPG - Press Releases

Fall is undoubtedly Beer Season. From tailgating to the latest fall brew flavors, the pint glass is definitely half full - never half empty - for beer lovers in autumn. So, it's understandable why 38%...

Trent Turquand
September 28, 2023

Flamin’ Hot enlists Megan Thee Stallion to establish new...
CPG - Music - Press Releases

PLANO, Texas, Sept. 19, 2023 /PRNewswire/ -- As homecoming season heats up, Flamin' Hot®, Frito-Lay's famous flavor with a fiery attitude, teams up with GRAMMY award-winning musician and official r...

Angelina Luspo
September 20, 2023

Crayola launches CRAYOLA FLOWERS, a new platform that allows k...
CPG - Non-Profit - Press Releases

New York, NY (Sept. 19, 2023) – Crayola LLC, the brand that inspires creativity through color, and Mrs. Bloom’s License Corp., an international importer and distributor of fresh cut flowers, annou...

Angelina Luspo
September 20, 2023

ZOA Energy launches revolutionary supplement, ZOA+ Powder
Beverages - CPG - Press Releases - Sports

ZOA Energy, the better-for-you energy drink, is introducing an unrivaled product to its impressive lineup. ZOA+ Powder – the 5-in-1 advanced formula pre-workout supplement designed to deliver maximu...

Trent Turquand
September 19, 2023

Ferrerro’s Halloween Countdown Calendar returns to suppo...
CPG - Non-Profit - Press Releases

PARSIPPANY, N.J., Aug. 28, 2023 /PRNewswire/ -- Back by popular demand, Ferrero USA is helping families get into the Halloween spirit with the fourth annual 31 Days of Halloween Countdown Calendar. Fi...

Angelina Luspo
September 18, 2023

Spirit Halloween and Kung Fu Tea brew up killer costume and dr...
Beverages - CPG - Fashion - Press Releases - Retail

Spirit Halloween and Kung Fu Tea are joining forces to serve up new treats for fans – no tricks about it. The collaboration includes five exclusive costumes and a new, limited-time-only beverage ins...

Trent Turquand
September 18, 2023

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