Miller Lite Rents Out Grills in Latest Summer Stunt
Beverages - CPG - Dining

Molson Coors brand Miller Lite introduced a “Grill Share” program that includes local pop-up stations and nationwide giveaways, according to a press release. The effort was created by DDB Chicago....

Marketing Dive
August 8, 2022

KRISPY KREME Brings Back Pumpkin Spice Earlier than Ever
CPG - Press Releases

CHARLOTTE, N.C.--(BUSINESS WIRE)--Pumpkin spice season is arriving earlier than ever at Krispy Kreme® and there’s a latte more to love (literally), including the all-new Pumpkin Spice Latte Swirl ...

Faisal Hussain
August 5, 2022

SweeTARTS Hosts First Branded Film Festival on TikTok, Champio...
CPG - Electronics - Online - Press Releases - Streaming

Xóchitl Gómez helps kick-off the celebration of self-expression, spotlighting and supporting creators with the chance to win $25,000 You're invited to the most vibrant cinematic celebration since t...

Sasha Villalobos
August 5, 2022

KIDZ BOP Announces Tour Partnerships with Sam’s Club and...
CPG - Live Entertainment - Music - Press Releases - Retail

The KIDZ BOP LIVE 2022 Tour kicked off July 19, and will play 29 shows across the U.S. this summer KIDZ BOP, the #1 music brand for kids, announced today that Sam’s Club and KING'S HAWAIIAN are the...

Sasha Villalobos
August 4, 2022

How This Plant-Based Brand Stole the Show at This Summer’...
Attractions - CPG - Live Entertainment - Music - Travel

“We're in a sea of liquor brands, Coca-Cola, and Toyota—and then there's us.” That’s how Adrian Santos, the director of field marketing at Just Egg, described the brand’s first foray into th...

BizBash
August 3, 2022

Hot Ones New Boneless Chicken Bites Heat Up the Freezer Aisle
CPG - Press Releases - Streaming

PHOENIX, Aug. 3, 2022 /PRNewswire/ -- First We Feast's, Hot Ones, has expanded its partnership with John Soules Foods and FoodStory Brands to launch five new flavors of Hot Ones Boneless Chic...

Faisal Hussain
August 3, 2022

Eggland’s Best Celebrates In-Home Release of Disney and ...
CPG - Press Releases

CEDAR KNOLLS, N.J., Aug. 3, 2022 /PRNewswire/ -- Eggland's Best is off to its biggest adventure yet! Known for its superior taste and nutrition, the #1 branded egg in the U.S. is on a mission to celeb...

Nicholas Fox
August 3, 2022

French’s Is Giving Away Free Mustard Donuts on National ...
CPG - Dining - Online - Retail

The collaboration with Brooklyn's Dough Doughnuts is the latest in the condiment brand's tradition of National Mustard Day mashups. At a time when brands seem to bombard us with attention-seeking gim...

Food and Wine
August 3, 2022

Yuengling Reveals World’s Largest QR Code To Honor Our N...
Beverages - CPG - Non-Profit - Partnerships - Press Releases

POTTSVILLE, Pa., Aug. 2, 2022 /PRNewswire/ -- Today, D.G Yuengling & Son, Inc., America's Oldest Brewery®, unveiled the world's largest QR code grown from crops, a one-of-a-kind version of it...

Faisal Hussain
August 2, 2022

Nature Valley Launches First-Of-Its-Kind Rewards Shop on TikTo...
CPG - Influencers - Online - Partnerships - Press Releases

MINNEAPOLIS--(BUSINESS WIRE)--This back-to-school season, Nature Valley is launching a first-of-its-kind rewards program on TikTok for families who are making sustainable choices to reduce, reuse and ...

Faisal Hussain
August 2, 2022

Keebler Launches Limited-Edition Mario Kart Fudge Stripes Rock...
Classic Characters - CPG - Press Releases

CHICAGO, Aug. 2, 2022 /PRNewswire/ -- The fun of snacking and the excitement of gaming are two activities that often bring families together, and now Keebler® and Mario Kart™ have partnered to brin...

Nicholas Fox
August 2, 2022

Tito’s Vodka Spoofs Hard Seltzer Craze by Selling Empty Can
Beverages - CPG - Non-Profit - Retail

Tito’s Handmade Vodka is introducing Tito’s in a Can, a 16-ounce reusable steel can that is sold completely empty, per details shared with Marketing Dive. Consumers are encouraged to fill the emp...

Marketing Dive
August 2, 2022

This Way to the Beach: Walgreens and CAMP Collaborate to Creat...
Attractions - CPG - Household - Partnerships - Press Releases

DEERFIELD, Ill., July 20, 2022 - Walgreens is teaming up with CAMP, the Family Experience Company, to bring the beach and summer fun to families across the U.S. before the back-to-school season begins...

Angelina Luspo
August 2, 2022

Pure Leaf’s TikTok Hotline Helps Women Navigate Pressure to ...
Beverages - CPG - Influencers - Online - Streaming

Pure Leaf established a TikTok “hotline” for giving women advice with actor and singer Coco Jones, per a press release from PepsiCo. The tie-up promotes the new Subtly Sweet Lower Sugar Iced Teas ...

Marketing Dive
August 2, 2022

Mission Foods and Nutella Team Up for ‘Breakfast All Wrapped...
CPG - Partnerships - Press Releases

DALLAS--(BUSINESS WIRE)--Hectic mornings, busy schedules and new routines are on the agenda as families across the country prepare for back-to-school season. Luckily, Mission Foods, your favorite bran...

Faisal Hussain
August 2, 2022

Crayola and Casely Announce Partnership, New Line of Boldly Co...
CPG - Online - Partnerships - Press Releases - Retail

Crayola and Brooklyn-based DTC retailer Casely announced today their collaboration on a new collection of tech accessories with designs influenced by the brand that embodies color. The collection fea...

Sasha Villalobos
August 2, 2022

Snickers Seasoning Blend Launches Nationwide
CPG - Press Releases

PARSIPPANY, N.J., Aug. 1, 2022 /PRNewswire/ -- B&G Foods revealed today SNICKERS™ Shakers Seasoning Blend, the first official seasoning blend to perfectly capture the chocolatey, luscious caram...

Nicholas Fox
August 1, 2022

PepsiCo & Celsius Announce Long-Term Distribution Agreeme...
Beverages - CPG - Partnerships - Press Releases

BOCA RATON, Fla., Aug. 1, 2022 /PRNewswire/ -- PepsiCo, Inc., (NASDAQ: PEP) and Celsius Holdings, Inc., (NASDAQ: CELH), maker of a leading global fitness energy drink, CELSIUS®, today announced ...

Faisal Hussain
August 1, 2022

Bic Launches #write4teachers Campaign to Honor Educators in Pa...
CPG - Music - Non-Profit - Press Releases

SHELTON, Conn., Aug. 1, 2022 /PRNewswire/ -- BIC has announced it is partnering with iHeartMedia New York for the return of #Write4Teachers, which celebrates teachers who impact the lives of their stu...

Nicholas Fox
August 1, 2022

Applebee’s Spices up Date Night with Lip Gloss, ‘Datea...
CPG - Dining - Health & Beauty

Applebee’s has partnered with makeup and skincare brand Winky Lux to launch Saucy Gloss, a collection of wing sauce-inspired lip glosses. The campaign is timed to National Wing Day and National Lips...

Marketing Dive
July 29, 2022

Selena Gomez’s Rare Beauty Launches ONLY MURDERS IN THE BUIL...
CPG - Health & Beauty - Influencers - Online - Retail

Get Mabel Mora’s look from the Hulu hit with this exclusive Rare Beauty collab. Only Murders in the Building recently returned for its second season on Hulu, with even more drama, mystery and intri...

Rolling Stone
July 28, 2022

Cinnamon Toast Crunch Brings the Heat to the Snacking Game wit...
CPG - Press Releases

MINNEAPOLIS--(BUSINESS WIRE)--Cinnamon Toast Crunch is taking absurdly delicious to a new level with the debut of CinnaFuego Toast Crunch. This epic new cereal is the first to combine sweet cinnamon a...

Faisal Hussain
July 27, 2022

Hot Wheels Ollies into Fingerboards with Tony Hawk
CPG - Influencers - Retail - Sports - Toys

Mattel’s Hot Wheels brand is partnering with iconic skateboarder Tony Hawk on its first line of fingerboard toys and playsets. A first wave of Hot Wheels Skate products will launch in Walmart store...

Kidscreen
July 27, 2022

Mars Inflates Flavor And Fun Into Workdays With Limited-Editio...
Branding - CPG - Household - Press Releases

NEWARK, N.J., July 27, 2022 /PRNewswire/ -- Everyone's workday can get monotonous, but STARBURST® believes summer is the time to have fun no matter where the office is. Whether working outside of the...

Nicholas Fox
July 27, 2022

Woodbridge Debuts First-to-Market Wine Sodas
Beverages - CPG - Press Releases

LODI, Calif., July 26, 2022 /PRNewswire/ -- This month, Woodbridge® debuts Woodbridge Wine Soda: a first-of-its-kind wine experience in the United States that combines crisp white wine with the ...

Faisal Hussain
July 26, 2022

Lego’s New Minifigure Factory Lets You Create a $12 Minifig ...
CPG - Online - Retail - Tech - Toys

Lego is testing a new online Minifigure maker, the Minifigure Factory, that lets you create a Lego person of your very own (via Jay’s Brick Blog, which I promise has no relation to me). In the tool...

The Verge
July 26, 2022

The Makers of the CORN NUTS Brand Search to Find the Crunchies...
CPG - Finance - Influencers - Music - Online

CHICAGO, July 26, 2022 /PRNewswire/ -- Get ready to crunch along at every pit stop. The makers of the CORN NUTS® brand and musical artist Sammy Arriaga are launching a social media contest to f...

Faisal Hussain
July 26, 2022

Maybelline Pairs with Time Out to Encourage IRL Dating
CPG - Health & Beauty - Online

Maybelline New York has partnered with media company Time Out on a campaign, “Dating IRL,” that seeks to encourage real life dating, according to a press release. The campaign will run from July t...

Marketing Dive
July 26, 2022

Krispy Kreme Collabs with Good Humor, Popsicle on New Donuts
CPG - Retail

Krispy Kreme, Inc. is transforming iconic ice cream truck treats into a new line of donuts this summer. Three all-new treats inspired by products from Good Humor and Popsicle now are available for a l...

Food Business News
July 22, 2022

KAWS Announces a Monsters-Inspired Cereal Collaboration with G...
CPG - Household - Retail

Coming in Frankenberry, Count Chocula, Boo-Berry, Frute Brute flavors. The American artist has designed four playful flavors for this new initiative, all of which are based on their own fictional cha...

Hypebeast
July 21, 2022

Two Pop-Culture Sensations Squishmallows And Pokémon Join For...
Classic Characters - CPG - Press Releases - Toys

SAN DIEGO, July 21, 2022 /PRNewswire/ -- Jazwares, a leading global toy company, today announced that two of the toy industry's top powerhouse brands are teaming up, Squishmallows and Pokémon! Exclus...

Nicholas Fox
July 21, 2022

Country Crock Debuts New Plant Cream to Elevate Everyday Favor...
CPG - Press Releases

NEW YORK, July 19, 2022 /PRNewswire/ -- Country Crock® today announced the launch of their Plant Cream, a new plant-based alternative to dairy heavy whipping cream that can be used in endless cook...

Faisal Hussain
July 20, 2022

Kroger Boosts ‘Home Chef’ Meal Prep as Restaurant ...
CPG - Dining - Retail

As skyrocketing food prices have cost-conscious consumers seeking lower-cost alternatives, The Kroger Co. is expanding the capacity of its ready-made meal and meal kit delivery business, Home Chef. T...

Pymnts
July 20, 2022

Little Words Project Partners with Crayola to Inspire Self-Exp...
CPG - Household - Online - Press Releases - Retail

Mission-Driven Brands Team Up to Launch Colorful Bracelet Line this Month Little Words Project, the original word bracelet brand that inspires kindness and positivity, and creative icon Crayola are c...

Sasha Villalobos
July 20, 2022

ZOA Energy Announces First-of-Its-Kind Partnership with Black ...
Beverages - CPG - Partnerships - Press Releases - Theatrical

WASHINGTON--(BUSINESS WIRE)--After becoming the fastest-growing energy drink in the market, and expanding into the pre-workout supplement category earlier this year with the launch of ZOA+, ZOA Energ...

Faisal Hussain
July 19, 2022

HEINZ 57 Collection Gives Home Cooks a Taste of Chef-Inspired ...
CPG - Dining - Household - Retail

It is time to heat up the stove, turn on the oven and light the grill. While grandma’s recipes bring a taste of classic comfort food, some home cooks are looking to bring bolder flavors to the table...

Foodsided
July 19, 2022

The Original Donut Shop Coffee and Mars to Turn Everyday into ...
Beverages - CPG - Press Releases

BURLINGTON, Mass. and FRISCO, Texas, July 19, 2022 /PRNewswire/ -- The Original Donut Shop® Coffee today announced its new product innovation, The Original Donut Shop SNICKERS® Coffee K-Cup pods. Th...

Nicholas Fox
July 19, 2022

Cheetos and Bad Bunny to Help Fans Leave Their Mark In U.S. Hi...
CPG - Non-Profit - Press Releases

PLANO, Texas, July 18, 2022 /PRNewswire/ -- Cheetos and global recording artist Bad Bunny are at it again: teaming up for the third consecutive year to support Hispanic communities across the U.S. and...

Nicholas Fox
July 18, 2022

Unilever’s Magnum Explores Sustainable Fashion, Digital ...
CPG - Fashion

Unilever’s premium brand Magnum ice cream has partnered with luxury Dutch fashion designer Iris van Herpen to create a wearable, vegan cocoa bean dress coined the first of its kind in the haute cout...

Marketing Dive
July 18, 2022

Heinz Announces Spoon Friez in Honor of National Fries Day
Branding - CPG

Heinz has opened up their food laboratory to the world and delivered a monumental game changer to the worlds of French fries and condiment delivery, the Spoon Friez. Described as being "the remedy" fo...

Comic Book
July 15, 2022

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