Crayola Draws Snack Deal with The License Factory
Branding - CPG - Toys

The License Factory has announced a colorful new licensing partnership with Crayola. The partnership enables The License Factory to manufacture and distribute Crayola-branded Confetti Popcorn and Cott...

License Global
December 7, 2020

Brands want you to know their climate impact
Branding - CPG

Orleans, France (CNN Business)Food labels already indicate how good or bad a product is for you. But good or bad for the planet? That's often much less clear. Now a growing number of brands are labeli...

CNN Business
December 6, 2020

Gen Z be the ‘most disruptive generation ever’ for retail ...
Branding - CPG - Retail

A Bank of America report describes Gen Z as the “most disruptive generation ever,” due not only to their technological savviness but also for their focus on sustainability and activism. The rep...

Retail WIre
December 5, 2020

Huggies, Scary Mommy cater to night-owl new mothers with Hulu ...
CPG - Publishing - Streaming

Huggies' partnership with Scary Mommy on "Up Early Tonight" signals how Kimberly-Clark is eyeing more marketing opportunities in the streaming space as digital video consumption continues to climb und...

Marketing Dive
December 4, 2020

Colgate teams with Headspace on meditation series for toothbru...
CPG - Health & Beauty - Online

Colgate-Palmolive is giving consumers another incentive to buy a Hum smart toothbrush by offering them a sample of Headspace's content for guided meditation and mindfulness. Mental health apps like He...

Mobile Marketer
December 3, 2020

Lab-grown meat to go on sale for first time
CPG - Dining - Tech

Singapore’s approval of chicken cells grown in bioreactors is seen as landmark moment across industry. Cultured meat, produced in bioreactors without the slaughter of an animal, has been approved f...

The Guardian
December 3, 2020

Funko launches first original toy range
CPG - Retail - Toys

The Snapsies line features heads and bodies that kids can mix and match, and comes after a difficult financial year for the toyco, which usually relies on licensing. For the full story, visit Kidsc...

Kidscreen
December 2, 2020

General Mills debuts ‘Sesame Street’ cereal
CPG - Television

To create playful learning opportunities at breakfast, “Sesame Street” cereal boxes offer games and six dual-language (English and Spanish) stories. Story themes include “Elmo Visits the Farm,...

License Global
December 2, 2020

Toilet Paper for the Holidays- A great gift idea
CPG

“Instead of coal, expect toilet paper in your stocking,” was the subject line in my inbox that stopped me in my tracks. It came from SAP SAP -0.5% reporting the results of a survey with 1,000 cons...

Forbes
December 2, 2020

Lady Gaga and Oreo ‘spread musical messages of kindness&...
CPG - Music

Lady Gaga has a sweet treat in store for her little (cookie) monsters. The pop star partnered with Oreo to release a line of cookies inspired by her feel-good dance album "Chromatica." Taking design ...

CNN
December 2, 2020

Lights, Please: BARK, Company Behind BarkBox, Launches Peanuts...
CPG - Pets - Press Releases - Retail - Streaming

New Peanuts-themed subscription boxes now available for the holidays to BarkBox and Super Chewer subscribers. NEW YORK, Dec. 1, 2020 /PRNewswire/ -- The holidays are here, and BARK, the company be...

Faisal Hussain
December 2, 2020

Hershey teams up with UGG to create sweet new shoe collection
Branding - CPG - Fashion

New Kids collection features styles inspired by Twizzlers, Reese's and Hershey's Kisses. Featuring three renowned Kid’s UGG styles, the shoes are inspired by three iconic candies: Hershey's Kisses, ...

Candy Industry
December 1, 2020

How Influencers Became Key to Big Brands During the Pandemic
CPG - Dining - Influencers - Online

Influencer marketing has also given rise to new partnerships between brands that arguably have nothing to do with each other, with influencers as the linchpin linking them together. Examples include a...

dot.LA
November 30, 2020

Quaker Oats – Cheetos Mac ‘n Cheese and new breakf...
CPG

North American sales at Quaker grew 6% on an as-reported basis for the third quarter ended September 5, on-par with growth at PepsiCo's Frito-Lay snack division and its core beverage business. Quaker ...

Business Insider
November 30, 2020

McCormick buys Cholula in $800 million deal
CPG

The company is acquiring the brand from L Catterton, the private equity firm, in an $800 million cash deal, it said Tuesday. It expects to close the deal this year. The hot sauce market has been growi...

CNN
November 27, 2020

Barbie | Hello Kitty
CPG - Partnerships - Toys

Mattel partnered with Hello Kitty to create a range of co-branded Barbie and Hello Kitty products.

Mattel | Hello Kitty
November 27, 2020

Are CPG brands headed for a very merry Christmas?
CPG - Retail

Boosted by homebound living and the return of panic purchases, consumer packaged goods (CPG) purchases are expected to climb between 9.5 to 11.5 percent for the holiday selling season (November/Decemb...

Retail Wire
November 25, 2020

Brand Strategy: Warren Schorr Strategizes Outside the Lines
Branding - CPG - People

Crayola’s Warren Schorr guides the innovation behind the company’s calculated moves into wellness, cosmetics, and museums. With the announcement of the Philadelphia-based Franklin Institute partn...

Profile Magazine
November 25, 2020

Bad Bunny & Chester Cheetah chill in new Cheetos commerci...
CPG - Music

The commercial is part of the “Deja Tu Huella” campaign -- a new multi-platform initiative designed to rally the next generation to leave their mark in their culture. Tags: Cheetos For the fu...

Billboard
November 20, 2020

Cannabis sales expected to reach approximately $270M over Than...
CPG - Retail

New intelligence from Akerna, an enterprise software and developer anticipates a 78% increase over average daily sales for 2020 during the Thanksgiving weekend. For the full story, visit PRNewswire...

PRNewswire
November 19, 2020

Truly Hard Seltzer flies essential workers home on private pla...
Beverages - CPG - Travel

Truly Hard Seltzer, which is owned by Boston Beer Company, is giving away trips home for the holidays via private airline company Wheels Up to select essential workers, the company said in a press rel...

Marketing Dive
November 18, 2020

Are CPG brands headed for a very merry Christmas?
CPG - Retail

Boosted by homebound living and the return of panic purchases, consumer packaged goods (CPG) purchases are expected to climb between 9.5 to 11.5 percent for the holiday selling season (November/Decemb...

Retail Wire
November 18, 2020

Unilever anticipates $1 billion in plant-based foods
CPG

Consumer-goods giant Unilever has set a “bold” target of €1 billion ($1.2 billion) annual sales from plant-based foods over the next five to seven years, as it looks to tap into rising demand fr...

MarketWatch
November 18, 2020

3 ways consumer packaged goods companies can strengthen pricin...
CPG

Revising strategies will help businesses to emerge stronger from COVID-19. For the full story, visit Strategy + Business  -  https://www.strategy-business.com/blog/Three-ways-consumer-packaged-go...

Strategy + Business
November 18, 2020

Kind Bars to be acquired by maker of Snickers
CPG

The deal for Kind North America comes three years after Mars, a privately held giant in the candy industry, took a minority stake in the company. For the full story, visit The New York Times  -  ...

The New York Times
November 18, 2020

Madden NFL 21 is Having a Campbell’s Chunky Tournament
CPG - Gaming

Campbell’s is partnering up with EA  to bring fans “never before seen content and experiences.” The program includes Campbell’s Chunky gear and challenges in Madden NFL 21 and a Championships...

The Nerd Stash
November 17, 2020

Jimmy Dean Brings Sizzle to Holiday Season with Sausage-Themed...
CPG

Entering its third year, the Recipe Gift Exchange once again invites fans to make their favorite holiday recipe using Jimmy Dean premium pork sausage, take a photo of the finished dish and submit it i...

PRNewswire
November 17, 2020

Rubik’s | Red Bull
Beverages - CPG - Partnerships - Streaming - Toys

Rubik's partnered with Red Bull to celebrate the 40th anniversary of the Rubik's Cube. The partnership consisted of Red Bull presenting the "Rubik's Cube World Cup" competition. This co-branded com...

Rubik's | Red Bull
November 16, 2020

How Oatly accelerated growth during the pandemic
Beverages - CPG

In a year of adversity, oat milk is on top, with dollar sales up 212% above last year. Oatly's North America President Mike Messersmith explains why the beverage is seeing explosive growth now. For...

Food Dive
November 16, 2020

Whole Foods | Progressive
CPG - Finance - Partnerships - Retail

Whole Foods partnered with Progressive Insurance on a Thanksgiving promotion. The partnership consisted of a promotion in which Whole Foods insured Thanksgiving with Progressive. The insurance prom...

Whole Foods | Progressive
November 16, 2020

Beyond Meat moves closer to its perfect burger
CPG

Beyond Meat is moving closer to its version of the perfect burger: one that has far less fat than traditional ground beef, with a taste that is very close to grilled cow. Full Story: Yahoo (11/16)...

Yahoo Finance
November 16, 2020

Makers of diapers and baby formula brace for lower sales as pa...
CPG - Retail

Procter & Gamble, Nestle and Reckitt Benckiser are among the companies that could be negatively impacted by shrinking birth rates this year. For the full story, visit CNBC  -  https://www.cnb...

CNBC
November 16, 2020

5 ways retailers have adapted to a Black Friday unlike any oth...
Beverages - CPG

Curbside sales, staggered discounts, websites that hold your place in line — retailers are reinventing Black Friday for a pandemic. For the full story, visit Retail Dive  -  https://www.retaild...

Retail Dive
November 16, 2020

Food and beverage groups ask White House for priority on COVID...
CPG - Dining

Fifteen trade groups representing different parts of the food, beverage and CPG industry are asking President Donald Trump to have priority for a vaccine once it is developed. For the full story, v...

United Fresh
November 13, 2020

Cheetos’ holiday cookbook reflects evolving home-cooking...
Beverages - CPG

Cheetos is raising money for charity with the introduction of a limited-edition holiday cookbook featuring recipes inspired by the PepsiCo's Frito-Lay snack brand. Consumers can score a copy of "Bon-A...

Marketing Dive
November 13, 2020

Truly partners to launch hard seltzer-infused chocolates
Beverages - CPG

The Sam Adams brewer is taking its Truly hard seltzer brand and partnering with Los Angeles chocolatier Compartes to make hard seltzer-infused truffles. For the full story, visit Food Dive  -  ht...

Food Dive
November 13, 2020

Eight Items Join Ferrara Holiday 2020 Line
CPG

Ferrara Candy Co., Inc. is adding eight new items to its 2020 holiday lineup, extending its Nerds, Brach’s SweeTarts, Keebler and Mother’s brands. For the full story, visit Candy & Snack Today...

Candy & Snack Today
November 12, 2020

Pringles Unveils Scorchin’ Lineup Including Fan-Favorite Fla...
CPG

Kellogg NA Co. is debuting a collection of spicy flavors of its Pringles brand. According to the company, the line is “dedicated to their heat-loving snack fans.” For the full story, visit Cand...

Candy & Snack Today
November 12, 2020

Mars Wrigley to align with shifting c-store shopping behavior
CPG

While many at Mars Wrigley expressed hope the pandemic will end soon and both businesses and consumers can return to less socially distanced lifestyles, the company has been doubling down on digital p...

Food Dive
November 12, 2020

Utz buys chips and salsa maker On The Border for $480M
CPG

Utz Brands is buying Truco Enterprises, a manufacturer of tortilla chips, salsa and queso under the On The Border brand from Insignia Capital Group for $480 million. For the full story, visit Food ...

Food Dive
November 12, 2020

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