Epix Will Become MGM+ in Early 2023
Streaming

Epix is joining ABC Family, IMDb TV and Spike TV in the network name scrap heap. The MGM-backed premium cable network and its streaming counterpart are being rebranded as MGM+. The change, which will...

Hollywood Reporter
September 28, 2022

M&M’s Introduces Purple Candy Mascot to Celebrate Accep...
Branding - CPG - Music - Non-Profit - Online

M&M’s today (Sept. 28) expanded its crew of characters with the introduction of Purple, a female, peanut M&M “spokescandy.” The addition to its roster of mascots is the first in a decade...

Marketing Dive
September 28, 2022

US Postal Service to Release PEANUTS Stamps for Charles M. Sch...
Classic Characters - CPG

The U.S. Postal Service will release 10 new Forever stamps Sept. 30 featuring “Peanuts” characters to commemorate the centennial of the birth of Charles M. “Sparky” Schulz, the comic strip’s...

Press Democrat
September 28, 2022

Hallmark’s Countdown to Christmas Lineup 2022: Full Sche...
Television

It may be the first day of fall, but for Hallmark Channel, that means it’s only one month away from their annual “Countdown to Christmas” and “Miracles of Christmas” events. Variety can excl...

Variety
September 28, 2022

Mountain Dew Launches Tournament to Support HBCU Gamers
Beverages - Esports - Gaming

The HBCU Esports League has announced a partnership with soft drink brand Mountain Dew to launch the MTN DEW Real Change Challenge. Both parties will work together to shine a spotlight on student gam...

Esports Insider
September 28, 2022

Wonderful Pistachios Partners with Panda Global as an Official...
CPG - Esports - Gaming - Press Releases

LOS ANGELES, Sept. 28, 2022 /PRNewswire/ -- Wonderful® Pistachios, America's number one snack nut, announced today a partnership with gaming organization Panda Global as an Official Snack of the Pand...

Nicholas Fox
September 28, 2022

Google Chromebook Enables Rebellion in STAR WARS ANDOR Tie-Up
Electronics - Streaming - Tech

Google Chromebook, in collaboration with Disney+ Star Wars series Andor, has launched a creative campaign highlighting the features of the Chromebook laptop. The campaign, created by B-Reel Stockholm...

The Drum
September 28, 2022

Netflix’s AVATAR: THE LAST AIRBENDER Casts George Takei,...
Streaming - Television

Netflix has rounded out the cast of its upcoming live-action adaptation of “Avatar: The Last Airbender,” with 20 new additions including George Takei, Utkarsh Ambudkar, Arden Cho and Danny Pudi. ...

Variety
September 28, 2022

AriZona Introduces New Beverages to Fuel Everyday Heroes
Beverages - Classic Characters - CPG

Celebrating its 30th birthday, AriZona Beverages has announced that it is joining forces with Marvel to introduce SUPER LXR™ HERO HYDRATION™, an advanced hydration beverage that has been formulate...

Marvel
September 28, 2022

Wrangler and Leon Bridges Celebrate the Brand’s 75th Ann...
Fashion - Music

This year, Wrangler® is celebrating 75 years of durable, quality denim and the unique individuals its garments bring together. Although its pieces are often worn for their Western flair, the people w...

HypeBeast
September 28, 2022

Walmart Jumps Into Roblox With Launch of Walmart Land and Walm...
CPG - Fashion - Gaming - Health & Beauty - Online

Roblox community members can check out the Walmart ‘isles’ to collect verch, catch top music artists and unlock exclusive interactive content Hold onto your headsets! Today, Walmart is announcing...

Sasha Villalobos
September 27, 2022

Crayola Plans to Double Its Family Experience Venues
Attractions - CPG - Live Entertainment - Toys

The Crayola Experience is about to expand. The company behind the iconic crayons inked a new licensing agreement with family entertainment attraction developer BrightColors LLC to double its number o...

Toybook
September 27, 2022

Netflix is Building its Own Games Studio
Esports - Gaming - Online - Streaming - Television

Following news of its acquisition of Sydney-based animation studio Animal Logic, which has produced blockbuster films such as Happy Feet, The Lego Movie, and Peter Rabbit, Netflix has now announced th...

Hypebeast
September 27, 2022

Mattel Announces New Diverse MONSTER HIGH Dolls
Toys

Globally embraced fashion doll line Monster High is returning on Oct. 1, introducing a new line of characters which highlight the inclusive messaging at the core of the brand. The characters, includin...

Yahoo
September 27, 2022

PEAKY BLINDERS Expands Story Through Dance Show
Live Entertainment - Streaming - Television

Steven Knight looks astounded, almost lost for words. He’s just watched contemporary dance company Rambert run through scenes from the first act of their Peaky Blinders production, based on the hit ...

Hollywood Reporter
September 27, 2022

Box Office: Olivia Wilde’s DON’T WORRY DARLING Ope...
Theatrical

Warner Bros.’ high-profile drama Don’t Worry Darling opened to an OK $19.2 million domestically from 4,114 theaters to win the weekend. However, the pic fell more than expected Saturday in a worri...

Hollywood Reporter
September 26, 2022

Rihanna Posts NFL Football Pic, Confirming She’s the Next Su...
Branding - Influencers - Live Entertainment - Music - Online

After rumors swirled on Sunday morning (Sept. 25) that she was in discussions to headline the 2023 Apple Music Super Bowl Halftime Show, the 34-year-old superstar further stoked the chatter by sharing...

Billboard
September 26, 2022

Oprah Winfrey, Apple TV+ Ending Multiyear Content Deal
Streaming

Oprah Winfrey and Apple TV+ are ending their multiyear content deal, which was announced in 2018, sources confirmed to The Hollywood Reporter. Sources said Winfrey and Apple TV+ will continue to work...

Hollywood Reporter
September 26, 2022

Angry Birds Skateboards Bring the Mobile Game Outside
Branding - Esports - Gaming - Retail

Kids will be ready to take out some green pigs like never before with Rovio Entertainment and Capsule Skateboard’s new Angry Birds skateboards. There are seven skateboards in the new collection, in...

The Toy Insider
September 26, 2022

Kettle Brand Release Buffalo Bleu Flavor for Tailgate Season
Branding - CPG - Retail - Sports

Kettle Brand is introducing a Tailgate Edition chip flavor. Dubbed the MVS — Most Valuable Snack — for this year’s tailgate season, the Buffalo Bleu sees natural flavoring of extra-bold buffalo ...

Hypebeast
September 26, 2022

AC Milan Sponsors MonkeyLeague Tournaments After Signing Web3 ...
Esports - Gaming - Online - Sponsorships - Sports

Italian football club AC Milan has announced a partnership with Web3 game Monkeyleague to create a line of digital assets and fan experiences. The deal will see the football club’s real-life player...

Esports Insider
September 23, 2022

Barbra Streisand to Release Legendary 1962 Greenwich Village N...
Influencers - Music

Barbra Streisand is dipping into her personal collection for the first official release of her legendary 1962 set at a Greenwich Village nightclub for the upcoming Barbra Streisand – Live at the Bon...

Billboard
September 23, 2022

Apple Music to Sponsor Super Bowl Halftime Show Amidst Push In...
Live Entertainment - Music - Sponsorships - Sports

Apple Music will sponsor next February’s Super Bowl halftime show, replacing long-time sponsor Pepsi. In a press release, the NFL says over 120 million people watched the Super Bowl LVI halftime sho...

The Verge
September 23, 2022

Box Office Preview: Controversy-Ridden ‘Don’t Worry Darlin...
Theatrical

After weeks of making headlines for one controversy after another, director Olivia Wilde’s sophomore feature Don’t Worry Darling could surprise in its box office debut this weekend with $20 millio...

Hollywood Reporter
September 22, 2022

OpTic Gaming Signs Dairy MAX as Official Nutrition Partner
Esports - Gaming - Non-Profit

North American esports organization OpTic Gaming has announced dairy industry initiative Dairy MAX as its latest sponsor and official nutrition partner. The deal will see OpTic’s social media chann...

Esports Insider
September 22, 2022

This ‘Hocus Pocus’ Yahtzee Game Is a No.1 Bestseller on Am...
CPG - Streaming

Sarah Jessica Parker reprises her iconic role as Sarah Sanderson in “Hocus Pocus 2” next week, and brands have already capitalized on the anticipated release with their own product launches inspir...

Variety
September 22, 2022

Kesha and a Bunch of Drag Legends Join Forces in Trailer for H...
Influencers - Streaming

In the exclusive trailer for the first-ever Huluween Dragstravaganza, premiering Oct. 1 on the streamer, RuPaul's Drag Race favorites Monét X Change and Ginger Minj get sucked into a mysterious telev...

E News
September 21, 2022

‘Beverly Hills Cop’ Original Cast Members Returning for Ne...
Streaming

Eddie Murphy is reuniting with his original “Beverly Hills Cop” co-stars — Judge Reinhold, John Ashton, Paul Reiser and Bronson Pinchot — for the upcoming sequel, “Beverly Hills Cop: Axel Fo...

Variety
September 21, 2022

PacSun Ramps Partnership with Los Angeles Rams
Fashion - Non-Profit - Retail - Sports

Continuing its proud partnership with the Los Angeles Rams, PacSun has now marked its third annual sponsorship with $2 million USD in total product donations. The ongoing partnership between the Ameri...

Hypebeast
September 21, 2022

Ted Lasso’s AFC Richmond is Coming to FIFA 23
Gaming - Sports - Streaming

EA has announced a number of deals about major teams and leagues being featured in the newest — and final — FIFA game. Now, we have news of a fake team — AFC Richmond, the fictional club from Te...

The Verge
September 21, 2022

Box Office: ‘Woman King’ Wows With $19M Opening, A+ Cinema...
Theatrical

The Woman King, starring Oscar-winning actress Viola Davis, conquered the domestic box with an opening of $19 million or more after earning a coveted A+ CinemaScore from audiences. Woman King came in...

Hollywood Reporter
September 20, 2022

EA is Making a Single-Player Iron Man Game
Classic Characters - Gaming - Theatrical

EA is teaming up with Marvel to make a new single-player Iron Man game, EA announced on Tuesday. The game is being developed by Motive Studio, which is working on the upcoming Dead Space remake. EA i...

The Verge
September 20, 2022

Shake Shack Joins The Sims 4 Universe
Dining - Gaming - Online

Shake Shack is partnering with mod creators to build the brand’s very own Shake Shack location and menu items for The Sims 4. Before the metaverse, there was The Sims, the best-selling life-simulat...

QSR Magazine
September 20, 2022

Baby Yoda is a Tamagotchi Now
Classic Characters - Electronics - Pets - Streaming

It’s a wonder it took so long, but Grogu, better known as Baby Yoda, has now become a Tamagotchi. The virtual pet toy will let you take care of the Mandalorian’s cuter half by feeding it squid ch...

The Verge
September 20, 2022

HyperX Releases Limited-Edition HyperX x Naruto: Shippuden Gam...
Classic Characters - Electronics - Esports - Gaming - Press Releases

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the release of a limited-edition Naruto: Shippuden peri...

Faisal Hussain
September 20, 2022

40 Years of Phoning Home: Celebrating E.T.’s Anniversary in ...
Classic Characters - Theatrical - Toys

The collection of iconic moments and imagery from E.T. The Extra-Terrestrial is extensive, and for many, deeply resonant. It takes little more than a glowing finger, a red hoodie, a full moon, or a ha...

The Toy Book
September 19, 2022

PGA TOUR and Autograph to Create NFT Platform Allowing Fans to...
Online - Press Releases - Sports

PONTE VEDRA BEACH, Fla., Sept. 19, 2022 /PRNewswire/ -- The PGA TOUR and Autograph, the web3 brand co-founded by Tom Brady, today announce a long-term deal to create a comprehensive "digital collectib...

Nicholas Fox
September 19, 2022

Crown Royal Teams Up With Uber Eats and NFL Legend Ed Reed to ...
Beverages - Branding - Dining - Press Releases - Sports

NEW YORK, Sept. 19, 2022 /PRNewswire/ -- Crown Royal kicked off year two as the first-ever whisky sponsor of the NFL with an Uber Eats partnership to give back to couriers who help fans celebrate game...

Nicholas Fox
September 19, 2022

Chuck E. Cheese Launches Annual Boo-tacular Celebration, The N...
Attractions - Dining - Fashion

Chuck E. Cheese, the number one global family entertainment venue, announced today the return of its annual Halloween Boo-tacular, the nation's largest family-friendly Halloween event happening at fun...

Nation's Restaurant News
September 19, 2022

Sony Pictures Announces New ‘Karate Kid’ Movie
Classic Characters - Theatrical

Sony Pictures has announced a new film in the Karate Kid franchise. According to reports, the movie is billed as the “return of the original ‘Karate Kid’ franchise” to the silver screen and i...

HypeBeast
September 19, 2022

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