Lionsgate to Spin Off Starz as Multiple Bidders Circle Pay TV
Streaming - Theatrical

It’s official: Lionsgate is holding talks with multiple bidders on a potential spin-off of its Starz premium pay TV and streaming platform from its studio operations. Lionsgate CEO Jon Feltheimer g...

Hollywood Reporter
May 27, 2022

Esports Awards Partners With Tyson Foods
CPG - Esports - Gaming

The Esports Awards has announced a partnership with multinational food processing corporation Tyson Foods. As an official event sponsor, Tyson Foods will work with Esports Awards on digital activatio...

Esports Insider
May 27, 2022

Star Wars Celebration Announcements: AHSOKA, ANDOR, THE MANDAL...
Streaming

Star Wars Celebration 2022 has officially arrived and it looks to not only reveal what the future holds for the galaxy far, far away, but it also promises announcements for Indiana Jones 5, Willow, an...

IGN
May 27, 2022

Timex Drops STRANGER THINGS Collection
Fashion - Streaming

With season four of Stranger Things hitting Netflix today, Timex has created a trio of reimagined 1980’s classics inspired by the Upside Down. The Timex x Stranger Thing Collection has trawled the ...

HypeBeast
May 27, 2022

Gucci Adidas Pop-up Locations Coming to L.A., New York, Atlant...
Attractions - Fashion - Retail

Gucci is planting a flag on Melrose Place, bringing its blockbuster Adidas collaboration to the famed shopping stretch on June 7. The Italian brand is taking over the now-shuttered Marc Jacobs space ...

WWD
May 27, 2022

Microsoft Flight Simulator Launches TOP GUN: MAVERICK Expansio...
Gaming - Theatrical

Microsoft’s long-awaited Top Gun: Maverick expansion for Microsoft Flight Simulator is now available free for all players. After being delayed to match the movie’s shifted release date, the Top Gu...

The Verge
May 27, 2022

Nationwide Enlists H.E.R. to Court Gen Z and Millennials
Music

New campaign puts a new twist on insurer’s 55-year-old jingle. Nationwide wants Gen Z and millennials to know it's on their side - and it's telling them in a new way. As it strives to build awarene...

AdAge
May 27, 2022

Moke America Announces 60 Years of Bond Edition
Automotive - Press Releases - Theatrical

NEW YORK, May 27, 2022 /PRNewswire/ -- Moke America is proud to announce the release of the 60 Years of Bond edition, a love letter to the James Bond films. This is the second official 007 Moke in par...

Nicholas Fox
May 27, 2022

This Father’s Day, Advance Auto Parts and Pennzoil Team Up t...
Attractions - Automotive - Live Entertainment - Partnerships - Press Releases

RALEIGH, N.C. & HOUSTON--(BUSINESS WIRE)--Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, has teamed up with Pennzoil® to offer motorsports race fans the chance t...

Faisal Hussain
May 27, 2022

PlayMonster Celebrates the Legacy of Disney With Keepsake Triv...
Classic Characters - Partnerships - Press Releases - Toys

BELOIT, Wis. (May 26, 2022) — PlayMonster and Disney have collaborated to release The Magical World Of Disney Trivia game in 2022. Fans of all ages can go on an adventure through time, with 2,00...

Faisal Hussain
May 26, 2022

Xbox Reveals Limited-Edition TOP GUN: MAVERICK Xbox Series S
Gaming - Theatrical

Xbox has created a special Top Gun: Maverick-themed Xbox Series S. Top Gun: Maverick is one of the most anticipated movies of the summer because it was supposed to release in the summer of 2020. Sadly...

Comic Book
May 26, 2022

JJ Abrams’ SPEED RACER Live-Action Series in the Works a...
Streaming

Go, Speed Racer, go! A live-action scripted TV series based on the beloved manga and animated show is in the works at Apple, with J.J. Abrams’ Bad Robot set to exec produce the project. Sources sa...

Hollywood Reporter
May 26, 2022

NAPA AUTO PARTS Makes Driving to Dollywood a Breeze Thanks to ...
Attractions - Automotive - Live Entertainment - Partnerships - Press Releases

PIGEON FORGE, Tenn.--(BUSINESS WIRE)--NAPA AUTO PARTS will serve as the official automotive parts, maintenance and repair partner of Dollywood, one of the nation’s premier family vacation destinatio...

Faisal Hussain
May 26, 2022

Exploding Kittens Announces Poetry For Neanderthals: Not Safe ...
Press Releases - Toys

LOS ANGELES--(BUSINESS WIRE)--Exploding Kittens, the hit tabletop game creator, today announced Poetry for Neanderthals: Not Safe for Work Edition, a word-guessing party game with an after-hours twis...

Faisal Hussain
May 26, 2022

8 Hot New Shows Announced During the 2022 Upfronts
Television

Upfronts returned to New York City in 2022, and even amid all the merger updates, positive COVID tests and screen-only presentations, there were still new shows to share. While The CW had a rough wee...

Variety
May 26, 2022

Spotify’s New Podcast Dusts Off Cultural Mythology
Podcasts - Podcasts

France’s Unique Heritage Media (UHM) has launched Myths & Legends, a new podcast uncovering old tales about gods and heroes from around the world, as a Spotify exclusive. The series dives into ...

Kidscreen
May 26, 2022

“PUMA and the Land of Games”: New Virtual Place on Roblox ...
Fashion - Gaming - Partnerships - Press Releases - Retail

HERZOGENAURACH, Germany--(BUSINESS WIRE)--PUMA in partnership with Wonder Works studio launches a vibrant and immersive sports-based experience on Roblox, a global online platform connecting millions ...

Faisal Hussain
May 26, 2022

BRATZ, JimmyPaul Launch a Pride Collection Featuring Same-Sex ...
Toys

June marks LGBTQ Pride Month, and the girls with a passion for fashion are making inclusivity the staple item of the season. In collaboration with renowned LGBTQ designer Jimmy Paul (creator of Jimmy...

Toy Book
May 26, 2022

A Tesla Diner and Drive-In Theater Might Open in Hollywood
Attractions - Automotive - Live Entertainment - Theatrical

Electric car company Tesla has filed plans with the City of Los Angeles for a 24-hour restaurant and charging station in Hollywood that includes a rooftop seating area plus a pair of drive-in movie sc...

TimeOut
May 26, 2022

Envy Gaming Announces Oakley Partnership
Esports - Fashion - Gaming

North American lifestyle brand Oakley has announced a partnership with esports organisation Envy Gaming. As part of the deal, all teams and talent under the OpTic brand will exclusively wear Oakley e...

Esports Insider
May 26, 2022

First-Ever Scooby-Doo Preschool Series Heads to Cartoonito
Television

The first-ever Scooby-Doo preschool series is headed to HBO Max and Cartoon Network. CGI-animated adventure comedy series Scooby-Doo! And the Mystery Pups will join the C...

Deadline
May 25, 2022

Box Office: TOP GUN: MAVERICK Targets Career-Best Opening for ...
Theatrical

Fire up the jets. After two years of being grounded by the coronavirus pandemic, Top Gun: Maverick is finally flying into theaters over Memorial Day weekend following a headline-grabbing, global mark...

Hollywood Reporter
May 25, 2022

Mattel and Epic Resort Destinations Reveal New Experiences for...
Attractions - Toys

Barbie’s Beach House, Castle Grayskull, and a life-size Pictionary board are soon going to be in the same park. Mattel and Epic Resort Destinations have revealed that the Mattel Adventure Park — ...

Toy Book
May 25, 2022

Toys”R”Us Announces Geoffrey’s World Tour
Classic Characters - Press Releases - Retail - Toys

NEW YORK, May 24, 2022 /PRNewswire/ -- Toys"R"Us, the world's leading authority in toys, unveiled plans today for Geoffrey's World Tour, the brand's first 360-degree global marketing campaign set to...

Faisal Hussain
May 25, 2022

Chuck E. Cheese and Mr. Munch’s Make Believe Band Return...
Attractions - Dining - Live Entertainment - Music - Partnerships

DALLAS, May 23, 2022 /PRNewswire/ -- Chuck E. Cheese, the number one family entertainment venue, announced today that their second annual national live tour with Mr. Munch's Make Believe Band will ...

Faisal Hussain
May 25, 2022

Pepsi Will No Longer Sponsor the Super Bowl Halftime Show
Beverages - Live Entertainment - Music - Sports - Television

Pepsi is bowing out of its association with the Super Bowl Halftime Show. After a decade as the presenting sponsor of the Big Game’s star-studded entertainment break, Pepsi has decided this year’s...

Adweek
May 25, 2022

Universal’s FAST X Adds Rita Moreno to Cast as Vin Diese...
Theatrical

Rita Moreno is ready to get fast and furious, as it was announced Tuesday the Oscar-winning actress is joining the highly anticipated Fast X. Franchise superstar Vin Diesel shared the news via a vide...

Hollywood Reporter
May 25, 2022

Netflix Exploring Live Streaming for First Time with Unscripte...
Streaming

Netflix is going live for the first time. Deadline understands that the streamer is exploring the launch of live streaming. It plans to roll out the capability, which Netflix confirmed was in the ea...

Deadline
May 25, 2022

Weekend Box Office Results: Doctor Strange Continues Casting a...
Theatrical

First things first, because Doctor Strange in the Multiverse of Madness continued its run at the top of the box office with another $31.6 million. This is a good number as it puts the Marvel film mo...

Rotten Tomatoes
May 24, 2022

Feld Entertainment Announces the Long-Awaited Return of the Am...
Attractions - Live Entertainment - Press Releases

PALMETTO, FL., May 18, 2022 – Feld Entertainment®, a family-owned company and worldwide leader in live entertainment experiences, announces the long-awaited return of Ringling Bros. and Barnum &am...

Faisal Hussain
May 24, 2022

American Girl Launches New Family-Friendly Podcast Network
Podcasts - Podcasts - Toys

Today, American Girl, longtime children’s publisher and cornerstone in the Mattel (NASDAQ: MAT) portfolio of purposeful brands, launched the American Girl™ Podcast Network, which is rooted in the ...

Yahoo
May 24, 2022

Hershey Renews Partnership With Team USA and Joins the LA28 Ol...
CPG - Press Releases - Sports

HERSHEY, Pa., May 24, 2022 /PRNewswire/ -- The Hershey Company today announced they have renewed their partnership with Team USA and will partner with the LA28 Olympic and Paralympic Games. Hershey wi...

Nicholas Fox
May 24, 2022

FaZe Clan and Disney Announce Year-Long Apparel Collaboration
Fashion - Gaming

North American gaming and lifestyle organisation FaZe Clan has announced a year-long apparel collaboration with entertainment powerhouse Disney. As a result of the collaboration, FaZe and Disney will...

Esports Insider
May 24, 2022

PlayMonster Partners With ViacomCBS to Launch New Adult Game i...
Partnerships - Press Releases - Streaming - Television - Toys

BELOIT, Wis. (May 23, 2022) – Fans of the popular drama TV show, Criminal Minds, can celebrate in 2022 as PlayMonster has entered into a strategic licensing agreement with ViacomCBS to launch Cri...

Faisal Hussain
May 23, 2022

Coca-Cola Launches Global Music Platform ‘Coke Studio...
Beverages - Music

Coca-Cola is expanding Coke Studio, a music platform that builds on the program originally launched in Pakistan in 2008, to a global stage. The global CokeStudio program is digital-first, always-on an...

Verge Magazine
May 23, 2022

TikTok Star Jax Joins Musicians On Call And Men’s Wearhouse ...
Fashion - Influencers - Music - Non-Profit - Online

NASHVILLE, Tenn., May 04, 2022 (GLOBE NEWSWIRE) -- Prom season is a time for teens to make lifelong memories picking out their favorite dress or tuxedo, dancing the night away and capturing many speci...

Faisal Hussain
May 23, 2022

Snapchat Teams with Live Nation on 4 Lenses for Insomniac Even...
Live Entertainment - Music - Tech

As part of the partnership between Snap Inc. and Live Nation, Snapchat teamed up with Insomniac Events on four new lenses for fans at Electric Daisy Carnival Las Vegas, which begins Friday night (May ...

Ad Week
May 23, 2022

TikTok Rolls Out MiniGames Ahead of Major Gaming Debut
Gaming - Music - Tech

The app entered into a partnership with Zynga in 2021. TikTok appears to be moving into the gaming sector with the rollout of new minigames seen on its platform in Vietnam. The move is not unpreceden...

Hypebeast
May 23, 2022

Gucci and FACEIT launch Gucci Gaming Academy
Esports - Fashion - Gaming

Esports tournament organiser and platform FACEIT has announced a partnership with high-end luxury brand Gucci. As part of the deal, both entities have launched the Gucci Gaming Academy, a development...

Esports Insider
May 23, 2022

Volkswagen Joins Forces with “Obi-Wan Kenobi” for the Laun...
Automotive - Press Releases - Streaming

Volkswagen is giving an even stronger emotional charge to its brand and lends further momentum to its global e-strategy. The company launches sales activities for its iconic van, the ID. Buzz wit...

Angelina Luspo
May 20, 2022

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.