The key point for marketers is that Microsoft’s spending spree is in service of reaching billions – not millions – of gamers. Its control of a huge amount of IPs and their extensions into mobile...
For decades, Best Buy has been helping customers discover, try and buy some of the most innovative products out there. We’d go so far to say that no one knows consumer technology — and has the dee...
DALLAS, Nov. 8, 2021 /PRNewswire/ -- TPN, the creative commerce agency, today announced the appointment of industry veteran Cheryl Policastro to Chief Strategy Officer (CSO), ...
Oscar Mayer is trying to bring a stronger sense of cohesion and modernity to its brand through the "Keep it Oscar" platform. The move includes a reworking of Oscar Mayer's logo, packaging and assets l...
At this point, most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deal...
A new campaign from MullenLowe LA raises awareness about California avocados, unveiling a new OOH campaign this summer celebrating avocados and artists local to the Golden State.
The inspiration for ...
Airheads, the taffy-like candy marketed by confectioner Perfetti Van Melle, this month launched a digital video campaign that toys with the idea of hitting the "skip ad" button to make real-life momen...
Brands that have relied solely on quick and easy digital customer acquisition tricks to grow their businesses face a tough road ahead. And the leagues of guru-style performance marketers will likely s...
White Claw is releasing its first global advertising campaign as it looks to preserve a lead in the increasingly crowded hard seltzer category, according to a news release. Ads will appear across TV a...
White Castle launched a social influencer campaign to show people how to make recipes for Easter or brunch using its signature sliders. The burger chain's campaign includes content on social media tha...
Today’s Marketing Partnerships Showcase features a theatrical partnership that exemplifies how saving money and having fun go hand-in-hand!
Valpak promoted the 20th anniversary of the classic li...
The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series.
Sportfive will serv...
With the Lakers’ three-year contract with Wish expiring, the team has hired the sports business agency Sportfive to secure the team’s jersey patch sponsor for the 2021-2022 NBA season. The agency ...
After announcing deals with Sony Music in November and Warner Music Group in December, The ByteDance-owned video app revealed today (February 8) that it has struck a global licensing agreement with Un...
Universal along with Allied Global Marketing teamed with Valpak to promote the 20th anniversary of the classic “Dr. Seuss’ How the Grinch Stole Christmas"
Universal Music Publishing Group (UMPG) has signed six-time Grammy Award-nominated songwriter and producer Louis Bell to an exclusive, global publishing deal.
UMPG has also acquired Bell’s catalog,...
Fleetwood Mac drummer Mick Fleetwood is selling the recorded music rights from his full music catalog to BMG. While a dollar amount for the sale is currently unknown, the massive acquisition — which...
Liga MX, Mexico’s top-flight football competition, has appointed IMG as its exclusive commercial agency for global sponsorships until 2023.
In addition to selling Liga MX sponsorships, the agency w...
Highly sought-after National Football League (NFL) prospect Trevor Lawrence has signed with US-based sports marketing and talent representation agency Excel Sports Management. Lawrence, a Clemson prod...
London-based sport and entertainment agency KIN Partners has promoted Tess O’Sullivan, its head of commercial partnerships, to the newly-created role of business strategy director.
O’Sullivan, wh...
Last summer, KKR dipped its toe back into music rights by joining a $48m round in royalty-free music and content platform Artlist.
Today, however, KKR has jumped back in the music biz in a much bigge...
William Morris Endeavor, a major Hollywood talent acquisition company, purchased stake in Bill Duffy BDA Sport Management Firm. Bill Duffy will continue to serve as chairman and chief executive of BDA...
As coronavirus cases surge across America again, United Talent Agency is going after Vigilant and Federal insurance in court for millions for leaving them unprotected during the pandemic.
For the ...
2020 may be “tipping point” for brand purpose cultures. What does your brand stand for?
For the full story, visit Smartbrief - https://www.smartbrief.com/original/2020/11/2020-may-be-%E2%80...
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