Oscar Mayer Introduces Extensive Brand Refresh
Agencies - Branding - CPG

Oscar Mayer is trying to bring a stronger sense of cohesion and modernity to its brand through the "Keep it Oscar" platform. The move includes a reworking of Oscar Mayer's logo, packaging and assets l...

FoodDive
April 28, 2021

How Beverage & Alcohol Influencer Marketing Happens Today
Agencies - Beverages - Branding - Influencers - Sponsorships

At this point, most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deal...

VinePair
April 27, 2021

California Avocado Commission Collabs with Local Artists in Ne...
Agencies - CPG

A new campaign from MullenLowe LA raises awareness about California avocados, unveiling a new OOH campaign this summer celebrating avocados and artists local to the Golden State. The inspiration for ...

Adweek
April 21, 2021

Airheads Spoofs Skip Ad Feature on Digital Video Ads
Agencies - CPG - Online

Airheads, the taffy-like candy marketed by confectioner Perfetti Van Melle, this month launched a digital video campaign that toys with the idea of hitting the "skip ad" button to make real-life momen...

Marketing Dive
April 5, 2021

As Customer Data Gets Scarcer, Performance Marketers Face Fall...
Agencies - Branding - Online - Tech

Brands that have relied solely on quick and easy digital customer acquisition tricks to grow their businesses face a tough road ahead. And the leagues of guru-style performance marketers will likely s...

Modern Retail
April 5, 2021

White Claw Focuses on Fans in First Global Campaign
Agencies - Beverages - CPG

White Claw is releasing its first global advertising campaign as it looks to preserve a lead in the increasingly crowded hard seltzer category, according to a news release. Ads will appear across TV a...

Marketing Dive
April 1, 2021

White Castle Cooks up Brunch Recipes, Branded Merch for Easter
Agencies - Dining - Household - Influencers

White Castle launched a social influencer campaign to show people how to make recipes for Easter or brunch using its signature sliders. The burger chain's campaign includes content on social media tha...

Marketing Dive
April 1, 2021

Theatrical Partnership Showcase: Valpak x Universal
Agencies - Household - Theatrical

Today’s Marketing Partnerships Showcase features a theatrical partnership that exemplifies how saving money and having fun go hand-in-hand! Valpak promoted the 20th anniversary of the classic li...

Andrew Gormley
March 3, 2021

Sportfive, Riot Games and Freaks 4U Gaming Team Up for New Esp...
Agencies - Branding - Esports - Streaming

The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series. Sportfive will serv...

Sport Business
February 17, 2021

Lakers Tag Sportfive to Find Next Jersey Sponsor
Agencies - Branding - Sponsorships - Sports

With the Lakers’ three-year contract with Wish expiring, the team has hired the sports business agency Sportfive to secure the team’s jersey patch sponsor for the 2021-2022 NBA season. The agency ...

Yahoo Sports
February 17, 2021

TikTok and Universal Music Group Sign Global Licensing Deal
Agencies - Electronics - Influencers - Music

After announcing deals with Sony Music in November and Warner Music Group in December, The ByteDance-owned video app revealed today (February 8) that it has struck a global licensing agreement with Un...

Music Business Worldwide
February 8, 2021

Universal and Valpak
Agencies - Opportunities - Partnerships - Theatrical

Universal along with Allied Global Marketing teamed with Valpak to promote the 20th anniversary of the classic “Dr. Seuss’ How the Grinch Stole Christmas"

Valpak and Universal
January 28, 2021

UMPG buys catalog of songwriter and producer Louis Bell
Agencies - Music

Universal Music Publishing Group (UMPG) has signed six-time Grammy Award-nominated songwriter and producer Louis Bell to an exclusive, global publishing deal. UMPG has also acquired Bell’s catalog,...

Music Business Worldwide
January 15, 2021

Mick Fleetwood Sells His Recorded Music Rights to BMG
Agencies - Music

Fleetwood Mac drummer Mick Fleetwood is selling the recorded music rights from his full music catalog to BMG. While a dollar amount for the sale is currently unknown, the massive acquisition — which...

Ultimate Classic Rock
January 15, 2021

Projected No. 1 pick Trevor Lawrence signs with Excel Sports M...
Agencies - Sports

Highly sought-after National Football League (NFL) prospect Trevor Lawrence has signed with US-based sports marketing and talent representation agency Excel Sports Management. Lawrence, a Clemson prod...

SportsPro
January 13, 2021

IMG to be the exclusive agent for Liga MX
Agencies - Sports

Liga MX, Mexico’s top-flight football competition, has appointed IMG as its exclusive commercial agency for global sponsorships until 2023. In addition to selling Liga MX sponsorships, the agency w...

SportBusiness
January 13, 2021

KIN Partners promotes O’Sullivan to business strategy direct...
Agencies

London-based sport and entertainment agency KIN Partners has promoted Tess O’Sullivan, its head of commercial partnerships, to the newly-created role of business strategy director. O’Sullivan, wh...

SportBusiness
January 11, 2021

KKR buys majority stake in Ryan Tedder’s catalogue
Agencies - Live Entertainment - Music

Last summer, KKR dipped its toe back into music rights by joining a $48m round in royalty-free music and content platform Artlist. Today, however, KKR has jumped back in the music biz in a much bigge...

Music Business Worldwide
January 11, 2021

Endeavor Expands N.B.A. Talent Reach With Stake in BDA Sports
Agencies - Sports

William Morris Endeavor, a major Hollywood talent acquisition company, purchased stake in Bill Duffy BDA Sport Management Firm. Bill Duffy will continue to serve as chairman and chief executive of BDA...

New York Times
January 6, 2021

UTA sues insurance companies over $150M in COVID-19 losses
Agencies - Entertainment

As coronavirus cases surge across America again, United Talent Agency is going after Vigilant and Federal insurance in court for millions for leaving them unprotected during the pandemic. For the ...

Deadline
November 16, 2020

2020 may be “tipping point” for brand purpose cultures
Agencies

2020 may be “tipping point” for brand purpose cultures. What does your brand stand for? For the full story, visit Smartbrief  -  https://www.smartbrief.com/original/2020/11/2020-may-be-%E2%80...

Smartbrief
November 3, 2020

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