ToyFest West Moves Forward With In-Person Trade Show
Attractions - Toys

The disruption in toy fair season has placed the spotlight on ToyFest West. This week, the Western Toy and Hobby Representatives Association (WTHRA) board of directors voted to move forward with the i...

The Toy Book
January 21, 2022

Disney Plans 2022 D23 Expo In Person and Online
Attractions

Tickets will go on sale next week for the return of the D23 Expo at the Anaheim Convention Center in September. In addition to the in-person event, Disney's D23 fan club will be making many of the Exp...

Theme Park Insider
January 14, 2022

Serendipity3 and Selena Gomez Bring Hotel Transylvania to Life...
Attractions - Dining - Influencers - Partnerships - Press Releases

NEW YORK, Jan. 14, 2022 /PRNewswire/ -- Serendipity3 restaurant, the iconic New York City landmark and home of the world famous Frrrozen Hot Chocolate, in collaboration with Prime Video, today ...

Faisal Hussain
January 14, 2022

TBS & Six Flags Team Up For GO-BIG SHOW Experiences
Attractions - Television

With the second season of "Go-Big Show" on deck for a January 6, 2022 premiere, TBS and Six Flags Theme Parks TODAY announced a partnership that brings the all-in spirit of the GO-BIG SHOW to Six Flag...

Broadway World
January 10, 2022

OREO Playfully Marks Return of its OREO Cakesters with Nod to ...
Attractions - CPG - Partnerships - Press Releases

EAST HANOVER, N.J., Jan. 7, 2022 /PRNewswire/ -- Today, in celebration of OREO Cakesters' return to store shelves, OREO is "rewinding time" with a playful takeo...

Faisal Hussain
January 7, 2022

Kanye, Billie Eilish to Headline Coachella
Attractions - Live Entertainment - Music

Billie Eilish and Kanye West are slated to headline the 2022 Coachella festival, sources tell Variety, on Saturday and Sunday night, respectively. Swedish House Mafia is also on the bill, although it ...

Variety
January 6, 2022

Disney Patents AR Without Headsets for Theme Park Rides
Attractions - Live Entertainment - Tech

The Walt Disney Co. received approval from the United States Patent and Trademark Office on Dec. 28 to create its own virtual reality space at its theme parks. Disney said the patent will be used to ...

The Steet
January 6, 2022

CES 2022 Live Blog
Attractions - Live Entertainment - Online - Retail - Tech

CES 2022 is underway, bringing with it hundreds of exciting new products from the biggest companies in the world. From 8K TVs and flagship phones to electric cars and wacky robots, there's going to be...

Tom's Guide
January 4, 2022

Pasadena Tournament Of Roses Announces Reese’s Universit...
Attractions - CPG - Press Releases

PASADENA, Calif. and ROUND RIDGE, Pa., Dec. 14, 2021 /PRNewswire/ -- Today, the Pasadena Tournament of Roses® announces that it will welcome Reese's University to participate in the 133rd Rose Parade...

Nicholas Fox
December 14, 2021

7 Partnerships in 2021 That Spread the Holiday Spirit
Attractions - Beverages - CPG - Dining - Live Entertainment

From collaborations with travel to dining to television and shopping, brands spread cheer this 2021 holiday season with fun and festive promotions and partnerships. Take a look at 7 holiday partne...

Abby Calcara
December 9, 2021

Audacy Announces Multi-Faceted Partnership With Hard Rock Inte...
Attractions - Live Entertainment - Music - Partnerships - Podcasts

PHILADELPHIA--(BUSINESS WIRE)--Audacy announced a multi-faceted partnership with Hard Rock International (HRI), one of the most globally recognized companies with venues in nearly 70 countries spannin...

Faisal Hussain
December 9, 2021

Apply To Be A Ranger For New MTN DEW® Outpost At Doe Mountain...
Attractions - Beverages - Press Releases

PURCHASE, N.Y., Dec. 8, 2021 /PRNewswire/ -- MTN DEW announces MTN DEW Outpost at Doe Mountain, 8,600 acres of rugged mountain wilderness that sits outside the town of Mountain City, Tennessee, to be ...

Nicholas Fox
December 8, 2021

Chuck E. Cheese Signs New Development Agreements in Qatar, Sur...
Attractions - Live Entertainment - Press Releases

DALLAS, Dec. 6, 2021 /PRNewswire/ -- Chuck E. Cheese, the global family entertainment brand, continues to drive international expansion and has successfully signed development agreements in three new ...

Angelina Luspo
December 8, 2021

5 Partnerships That Made Beautiful Music in 2021
Attractions - CPG - Dining - Finance - Influencers

Music partnerships have been all the rage this year, with artists and music companies collaborating in categories that include CPG, dining, toy brands and more to engage fans in new and exciting ways!...

Abby Calcara
December 7, 2021

AIC Hotel Group and HyperX to Debut First HyperX Gaming Lounge...
Attractions - Esports - Gaming - Partnerships - Press Releases

As the landscape of gaming, music, and entertainment continue to rapidly become one single universal experience, AIC Hotel Group, the experiential hospitality group housing influential brands and off...

Faisal Hussain
December 7, 2021

Coach Signs Multi-Year Partnership With Rockefeller Center
Attractions - Fashion

A new agreement between Coach and Rockefeller Center will see the fashion brand host three years of winter activations at the New York institution. Celebrations begin this year, with the opening of A...

Fashion United
December 3, 2021

Osmo and Amazon Unveil Retail Experience in NYC to Level-Up Ho...
Attractions - Partnerships - Press Releases - Retail - Toys

PALO ALTO, Calif., Dec. 3, 2021 /PRNewswire/ -- Osmo, in partnership with Amazon, announces the launch of their immersive Osmo holiday retail experience at the Amazon Books store in New York City....

Faisal Hussain
December 3, 2021

Wetzel’s Pretzels is Cruisin’ into 2022 with Rose ...
Attractions - Dining - Live Entertainment - Partnerships - Press Releases

PASADENA, Calif., Dec. 2, 2021 /PRNewswire/ -- Pasadena-based brand Wetzel's Pretzels (Wetzel's) announced today that it'll be cruisin' into 2022 with its inaugural float entry in the upcoming Rose...

Faisal Hussain
December 3, 2021

Toys”R”Us Opening Global Flagship at American Drea...
Attractions - Press Releases - Retail - Toys

NEW YORK, Dec. 1, 2021 /PRNewswire/ -- WHP Global, parent company of Toys"R"Us®, announces the forthcoming grand opening of a new two-story Toys"R"Us flagship store inside American Dream, the unm...

Faisal Hussain
December 1, 2021

How The Grinch Stole…Hershey’s Kisses!
Attractions - Classic Characters - CPG - Live Entertainment - Partnerships

HERSHEY, Pa., Nov. 30, 2021 /PRNewswire/ -- Holiday décor disappearing overnight? A street sign renamed 'Grinch Street'? Even Hershey's Kisses chocolates have been stolen and changed to Grinch-...

Faisal Hussain
November 30, 2021

Cheetos Turns Iconic Orange Dust into Art Exhibit with Latest ...
Attractions - CPG - Live Entertainment - Music

By merging the iconic snack brand with hip-hop culture and a key art world event, Cheetos is making a cultural play to engage with younger consumers. CPG brands have worked to move away from the domes...

MarketingDive
November 29, 2021

‘Hey, Disney’ Voice Assistant Comes to Disneyland ...
Attractions - Tech

You won't have to book a trip to Florida to try Disney's Amazon-based voice assistant. Disney has revealed that "hey, Disney" is coming to Disneyland hotel rooms sometime in 2022. As in Walt Disney Wo...

Engadget
November 23, 2021

Crayola Positions Itself for Growth Within the Location-Based ...
Attractions - CPG - Live Entertainment - Press Releases

EASTON, Pa. (Nov. 16, 2021) – Crayola LLC announced today that the premier children’s creativity brand is actively seeking partners around the world to license and develop new iterations of its lo...

Angelina Luspo
November 18, 2021

Ryan’s World Takes a Trip to Chuck E. Cheese
Attractions - Live Entertainment - Streaming

US family dining and entertainment company Chuck E. Cheese has teamed up with pocket.watch to launch the Ryan’s World FanFest—a one-day event celebrating popular YouTuber Ryan Kaji. At the center...

Kidscreen
November 10, 2021

Tanger Outlets Invites Families to Experience the Magic of the...
Attractions - Live Entertainment - Partnerships - Press Releases - Retail

GREENSBORO, N.C., Nov. 8, 2021 /PRNewswire/ -- Tanger Factory Outlet Centers, Inc. (NYSE: SKT) will fuel the festive spirit this year as special teams of The Elf on the S...

Faisal Hussain
November 8, 2021

Amazon Launches Pop-Up Stores Through November
Attractions - Online - Retail - Toys

Amazon is giving families an in-person shopping experience this month. Consumers can visit one of the seven Amazon Pop Up stores in cities throughout the U.S, including Chicago, Denver, Glendale, West...

The Toy Book
November 3, 2021

Petco Creates Experiential Retail For Dogs With First Reddy St...
Attractions - Pets - Retail

Petco developed Reddy, a premium dog accessories and clothing brand, with millennial dog owners in mind, the type of customers who are slightly obsessed with their dogs, and who want the best for them...

Forbes
October 29, 2021

Six Flags Magic Mountain Announces Record 20th Coaster WONDER ...
Attractions - Press Releases - Theatrical

VALENCIA, Calif.--(BUSINESS WIRE)--Six Flags Magic Mountain, the undisputed “Thrill Capital of the World,” in partnership with Warner Bros. Themed Entertainment and DC, today unveiled plans to add...

Faisal Hussain
October 21, 2021

It’s Time to Be Merry at Macy’s This Holiday Season
Attractions - Live Entertainment - Online - Press Releases - Retail

NEW YORK--(BUSINESS WIRE)--Santa Claus returns to delight children of all ages at Macy’s (NYSE: M) this holiday season. Since 1861, generations of children have enjoyed the magic of a visit with the...

Faisal Hussain
October 19, 2021

Peppa Pig Theme Park Reveals Opening Date, Ticket Prices
Attractions - Live Entertainment

The Merlin-owned park has updated its FAQ page with that opening date. In addition, the park has revealed that its walk-up one-day ticket prices will be $34.99, with advance-purchase tickets costing $...

Theme Park Insider
October 13, 2021

David Gordon Green To Direct Movie About Walt Disney’s Build...
Attractions - Streaming

Deadline has learned that David Gordon Green is set to direct a movie at Disney Studios for Disney+ about Walt Disney’s journey to building Disneyland, the “Happiest Place on Earth.” The news c...

Deadline
October 12, 2021

Universal Studios Japan Signs Rights Deal with Pokemon
Attractions

Pokémon is coming to Universal Studios Japan. Universal's most visited theme park today announced a deal with The Pokémon Company to bring the popular game IP to the Osaka theme park. The Pokémon ...

Theme Park Insider
October 7, 2021

Levar Burton Selected as 2022 Tournament of Roses Grand Marsha...
Attractions - Live Entertainment - Press Releases

PASADENA, Calif. (October 5, 2021) – Today, LeVar Burton was announced as the 2022 Grand Marshal of the 133rd Rose Parade presented by Honda. He is an actor, director, educator and lifelong children...

Faisal Hussain
October 6, 2021

Disney World’s EPCOT to Open New Marvel Attraction
Attractions - Theatrical

More than four years after the ride’s initial announcement, Disney World has finally announced a 2022 opening window for its upcoming Marvel attraction Guardians of the Galaxy: Cosmic Rewind in EPCO...

HypeBeast
October 1, 2021

Party City Debuts Boo-Loon Land Immersive Pop-Up Balloon Exper...
Attractions - Live Entertainment - Press Releases - Retail

ROCKAWAY, N.J., Sept. 27, 2021 /PRNewswire/ -- Party City, the global celebrations category leader, announced today the launch of Boo-Loon Land, a first-of-its-kind immersive pop-up balloon install...

Faisal Hussain
September 30, 2021

Truly Hard Seltzer Announces Opening of Truly LA In Downtown L...
Attractions - Beverages - Press Releases

BOSTON, Sept. 29, 2021 /PRNewswire/ -- Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced its first brick-and-mortar location, Truly LA, in Downtown Los Angel...

Faisal Hussain
September 29, 2021

Legoland Florida Celebrates 10th Birthday with New Attraction
Attractions - Toys

Legoland Florida Resort is commemorating 10 years with fun parties and new attractions. A new attraction will be the highlight of the park’s anniversary, along with a birthday celebration day, the r...

Attractions Magazine
September 28, 2021

The Academy Museum Finally Arrives: Inside the New $484M Templ...
Attractions - Theatrical

Originally slated to open in 2017, the Renzo Piano-designed museum is set to open Sept. 30 with a retooled, more inclusive vision. With the opening of the new Academy Museum on Sept. 30, the convers...

The Hollywood Reporter
September 23, 2021

Spend Halloween at The Sweetest Place on Earth – Living ...
Attractions - CPG - Press Releases - Television

HERSHEY, Pa., September 22, 2021 /PRNewswire/ --The Sweetest Place on Earth, Hershey, Pa., is the star of the show this Halloween season, bringing extra sweet fun to families nationwide. Chocolate...

Faisal Hussain
September 22, 2021

ABC Celebrates THE WONDER YEARS Reboot with 35 Cent Gas &...
Attractions - Television

Offering a modern spin on a classic, global food technology platform, C3 has partnered with event production house Experiential Supply Co. and ABC to celebrate the new reboot of The Wonder Years which...

LA Weekly
September 21, 2021

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