Dining & Entertainment Partnerships That Broke the Mold i...
CPG - Dining - Esports - Gaming - Music

From film releases to music collabs and gaming executions, entertainment companies and brands are getting even more creative with how they're activating dining and QSR partnerships! Take a look at ...

Abby Calcara
October 22, 2021

HyperX Signs TikTok Sensation Bella Poarch as Brand Ambassador...
Esports - Gaming - Influencers - Partnerships - Press Releases

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the signing of TikTok sensation Bella Poarch as a Hyper...

Faisal Hussain
October 15, 2021

FACEIT and Gucci Partner For Grassroots Esports Campaign
Esports - Fashion - Gaming

Esports tournament organiser FACEIT has announced a grassroots esports-focused partnership with luxury fashion brand Gucci. According to the release, the two parties will work together on projects re...

Esports Insider
October 15, 2021

6 Blockbuster Gaming and Esports Partnerships From 2021
CPG - Esports - Gaming - Non-Profit - Partnership Blogs

Gaming and esports partnerships had a strong 2021, coming on the heels of rapid growth in the past few years. The space is primed to become the largest sector of the entertainment business, and with t...

Abby Calcara
October 14, 2021

100 Thieves Collaborates With Lil Nas X Ahead Of Worlds 2021 G...
Esports - Gaming - Influencers

American rapper Lil Nas X and esports organisation 100 Thieves have collaborated on a surprise music video ahead of the upcoming League of Legends World Championship group stage. The video shows Lil ...

Esport Insider
October 11, 2021

Hyperice Teams Up With European Esports Organization Rogue
Esports - Sponsorships

European esports organization Rogue has teamed up with performance technology company Hyperice for the 2021 League of Legends World Championship. Hyperice will provide Rogue’s athletes with its the...

Esports insider
October 5, 2021

Fnatic Announces ASOS as Official Retail Fashion Partner
Esports - Fashion - Retail

London-based esports organisation Fnatic has announced a three-year deal with British online fashion and cosmetic retailer ASOS as its Official Retail Fashion Partner. The partnership will include on...

Sport Industry Group
September 27, 2021

Monster Energy Teams Up With WePlay Esports For BLAST Premier:...
Esports - Sponsorships

Yuliya Kovalenko, Marketing Manager at Monster Energy Ukraine, spoke on the announcement in a release: “At Monster Energy we are set to Fuel Gamers Worldwide. Striking a deal with WePlay Holding is ...

Esports Insider
September 20, 2021

Xbox and Special Olympics Hold First ‘Gaming for Inclusi...
Esports - Gaming - Non-Profit

Gaming in general is moving toward accessibility, but that's not as much the case in esports, which like other sports are competitive and by nature somewhat exclusive. Xbox and the Special Olympics ar...

Yahoo! News
September 16, 2021

Esports Nerd Street Gamers Names JuJu Smith-Schuster as Brand ...
Esports - Influencers

Esports infrastructure company Nerd Street Gamers has named professional American Football player JuJu Smith-Schuster as brand ambassador for the company and Localhost gaming centres. As a result, Smi...

Esport Insider
September 15, 2021

TSM FTX Gaming Team Partners With Community Management Platfor...
Esports - Sponsorships

As a result, the two parties will collaborate on producing branded Twitch activations. This includes in-stream image rotators, customized chatbot messages and full-channel takeovers, as well as intera...

esport insider
September 14, 2021

Super League Gaming Teams Up With Production Resource Group
Esports - Sponsorships

As a result of the deal, PRG will provide Super League Gaming with its production services, including camera, virtual production, audio, broadcasting, operations and content team to help the platform ...

esport insider
September 14, 2021

Carnage, the Villain of Venom: Let There Be Carnage, is Part o...
Esports - Gaming

This time around, the highlight skin is Carnage, the notorious Spider-Man foe, and the villain of the upcoming movie Venom: Let There Be Carnage. Along with his new outfit, Carnage also gets several o...

Polygon
September 13, 2021

Recreational Esports League Startup Mission Control Partners w...
Esports - Gaming - Sponsorships

As part of the agreement, Mission Control will provide the University of Kentucky with a strategy and help execute a community esports program for students to get involved in campus activities. The pr...

Esports Insider
September 13, 2021

DC Comics Partners with Esports Org FaZe Clan for Limited-Edit...
Esports - Publishing

North American organisation FaZe Clan has announced a partnership with comic book publisher DC Comics. As a result, the two parties will collaborate on a limited-edition comic book featuring a number...

Esports Insider
September 8, 2021

Twitch Streamers Go Dark in Protest
Esports - Gaming - Online

Many Twitch streamers went dark in protest of what they view as a failure on the platform's part to protect streamers from hate speech and attacks. The daylong boycott is part of an ongoing effort by ...

Axios
September 3, 2021

Magnum Ice Cream Announces Partnership with Esports Organizer ...
CPG - Esports

Esports tournament organiser BLAST Premier has announced a partnership with ice cream brand Magnum. The agreement will see Magnum promote its range of ice creams and the brand’s home delivery servi...

Esports Insider
September 2, 2021

XSET and Drai’s Announce Groundbreaking Partnership in L...
Attractions - Esports - Gaming - Music - Partnerships

LAS VEGAS, Aug. 30, 2021 /PRNewswire/ -- XSET, the world's fastest growing and most diverse esports and gaming lifestyle brand, and Drai's, the world's biggest hip hop club, announced today they...

Faisal Hussain
August 31, 2021

HyperX Signs Professional Tennis Player Daniil Medvedev as Glo...
Esports - Gaming - Influencers - Partnerships - Press Releases

MOSCOW--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced Russian tennis player Daniil Medvedev as a HyperX Global Brand Ambassado...

Faisal Hussain
August 30, 2021

American Eagle Homes in on Twitch with New Creator Partnership
Esports - Fashion - Gaming - Streaming

Retail brand American Eagle is Twitch's newest Official Marketing Partner, the company announced today in an email to Marketing Dive. The deal will let American Eagle amplify creators on the platform ...

MarketingDive
August 20, 2021

American Red Cross & Allied Esports Produce Charity Espor...
Esports - Non-Profit

Non-profit humanitarian organisation American Red Cross has chosen entertainment company Allied Esports to produce its inaugural ‘Rescue Royale’ charity esports tournament and streaming event. Th...

Esports Insider
August 19, 2021

Special Olympics and Microsoft Team Up to Build Global Inclusi...
Esports - Gaming - Influencers - Non-Profit - Partnerships

10 AUGUST – WASHINGTON, D.C., USA: Special Olympics announced the launch of the inaugural esports experience Gaming for Inclusion presented by Microsoft. From 12 – 14 September, Special Olympics...

Faisal Hussain
August 17, 2021

Monster Energy Becomes Official Energy Drink Partner for Wolve...
Beverages - Esports

Football club Wolverhampton Wanderers has announced a partnership with energy drinks brand Monster Energy. As a result, Monster Energy will become the official energy drink partner for Wolves and Wol...

Esports Insider
August 16, 2021

TUMI Named Official Luggage Partner of Evil Geniuses
Esports - Gaming - Household - Partnerships - Press Releases

SEATTLE (August 10, 2021) — Evil Geniuses (EG), one of the original and most iconic professional esports organizations in the world, announced a partnership with world-class business, travel, and pe...

Faisal Hussain
August 13, 2021

Allied Esports & NASCAR Launch Truck Tour
Esports - Gaming - Live Entertainment - Sports

Esports entertainment company Allied Esports has announced a collaboration with NASCAR to introduce gaming activations that will take place at a number of Cup Series races. The collaboration will see...

Esports Insider
August 5, 2021

McDonald’s & FaZe Clan Enter Into Diversity-Focused...
Dining - Esports - Gaming

North American esports organisation Faze Clan has announced a content partnership with McDonald’s USA that focuses on diversity and inclusion. Per a release, the team-up is designed to ‘highlight...

Esports Insider
August 4, 2021

Therabody Named Official Recovery Partner for Esports Org NRG
Esports - Gaming - Health & Beauty

North American esports organisation NRG and its Overwatch League franchise San Francisco Shock have named tech wellness company Therabody as its official recovery partner. As a result of the partners...

Esports Insider
August 2, 2021

HyperX Renews JuJu Smith-Schuster Partnership, includes Team D...
Esports - Influencers - Sports

Gaming peripherals brand HyperX has renewed its existing partnership with professional American Football player JuJu Smith-Schuster. As a result, the multi-year deal will see Smith-Schuster continue ...

Esports Insider
July 27, 2021

Puma Continues Commitment to Esports with Expanded Gen.G Partn...
Esports - Fashion

Under an expanded partnership with esports company Gen.G worldwide, Puma will become the official jersey of Gen.G’s global pro teams and creators. In South Korea, the Puma brand will be the officia...

Footwear News
July 27, 2021

Totino’s Teams Up With FaZe Clan on New Content Series
CPG - Esports

North American esports organisation FaZe Clan has announced a partnership with frozen pizza brand Totino’s. The collaboration will see rapper and FaZe Clan member Miles ‘Lil Yachty’ Parks McCol...

Esports Insider
July 27, 2021

Lexus Announced as 100 Thieves Official Automotive Partner
Automotive - Esports

North American esports organisation 100 Thieves has announced a partnership with luxury automotive marque Lexus. As a result of the partnership, the 100 Thieves Content House will be renamed the Lexu...

ESports Insider
July 27, 2021

Riot Games & Red Bull Partner for VALORANT Esports Champi...
Beverages - Esports

Riot Games has announced energy drink brand Red Bull as the latest partner of the VALORANT Champions Tour (VCT) for the EMEA region. As VCT EMEA’s official partner, the brand will feature in tournam...

Esports Insider
July 23, 2021

U.S. Air Force Partners with Esports Organization Dignitas
Esports

North American esports organisation Dignitas has unveiled the U.S. Air Force as its official military service partner. As a result, the two parties will collaborate on a range of ‘unique content ex...

Esports Insider
July 20, 2021

Gucci to Step Further Into Esports with 100 Thieves Collab
Esports - Fashion

After holding onto its top spot as the hottest global brand on the Lyst Index’s Q2 report, Gucci is expanding its reach into the gaming sector through a capsule collection with Los Angeles-based esp...

HypeBeast
July 14, 2021

National CineMedia Enters Advertising, Licensing Esports Deal ...
Esports - Theatrical

National CineMedia, a cinema advertising network in the U.S., has entered an exclusive esports advertising and content monetisation agreement with esports community aggregator Harena Data. As part of...

Esports Insider
July 14, 2021

Riot Games Welcomes Back In-Person Fans at League of Legends U...
Esports

This year’s League of Legends Championship Series (LCS) finale is the latest esports event to welcome an audience to attend in person. Riot Games announced on Friday that the final two matches of th...

The Verge
July 12, 2021

Crocs Partners with Esports Org Gen.G for Minecraft Competitio...
Esports

Multinational esports organisation Gen.G has announced a partnership with footwear brand Crocs that includes a Minecraft build competition. The ‘Build Your Life in Color‘ event will take place fr...

Esports Insider
July 8, 2021

Mattel Announces the First Uno Championship Series
Esports - Gaming - Toys

Mattel revealed today that they will be holding their own esports tournament as the first Uno Championship Series will happen this year. The events are being held as part of the 50th anniversary for t...

Bleeding Cool
June 30, 2021

ESL Gaming Adds Monster Energy as Global Partner
Beverages - Esports

ESL Gaming has entered into a strategic partnership with Monster Energy that extends the energy drink’s involvement to include 18 tournaments worldwide as well as the new CS:GO HUB. Monster Energy ...

Esports Insider
June 30, 2021

HyperX Named Official Gaming Microphone Partner of FaZe Clan
Esports - Gaming - Partnerships - Press Releases - Tech

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced it is the Official Gaming Microphone Partner of esports...

Faisal Hussain
June 29, 2021

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