Angry Birds Skateboards Bring the Mobile Game Outside
Branding - Esports - Gaming - Retail

Kids will be ready to take out some green pigs like never before with Rovio Entertainment and Capsule Skateboard’s new Angry Birds skateboards. There are seven skateboards in the new collection, in...

The Toy Insider
September 26, 2022

AC Milan Sponsors MonkeyLeague Tournaments After Signing Web3 ...
Esports - Gaming - Online - Sponsorships - Sports

Italian football club AC Milan has announced a partnership with Web3 game Monkeyleague to create a line of digital assets and fan experiences. The deal will see the football club’s real-life player...

Esports Insider
September 23, 2022

OpTic Gaming Signs Dairy MAX as Official Nutrition Partner
Esports - Gaming - Non-Profit

North American esports organization OpTic Gaming has announced dairy industry initiative Dairy MAX as its latest sponsor and official nutrition partner. The deal will see OpTic’s social media chann...

Esports Insider
September 22, 2022

HyperX Releases Limited-Edition HyperX x Naruto: Shippuden Gam...
Classic Characters - Electronics - Esports - Gaming - Press Releases

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the release of a limited-edition Naruto: Shippuden peri...

Faisal Hussain
September 20, 2022

Lil Nas X Named LEAGUE OF LEGENDS President, Promises Explosiv...
Esports - Gaming - Live Entertainment - Music

Lil Nas X is adding a new line to his résumé: president of “League of Legends.” Riot Games announced that the Grammy-winning, genre-busting rapper/singer/songwriter has come on board with the h...

September 16, 2022

GNC Fuels More Gamers with Debut of Exclusive Products from G ...
Beverages - Branding - CPG - Esports - Gaming

Addition of G FUEL brand and eight new products – including ready to drink and powders – keeps you in the game If you're a gamer, and a GNC shopper, there are eight new products from G FUEL to ch...

Sasha Villalobos
September 2, 2022

Faze Clan Announces Partnership Renewal with McDonald’s
Dining - Esports - Gaming - Press Releases

LOS ANGELES, Aug. 31, 2022 /PRNewswire/ -- FaZe Holdings Inc. (Nasdaq: FAZE) ("FaZe Clan"), the lifestyle and media platform rooted in gaming and youth culture, announced today the renewal of its part...

Angelina Luspo
August 31, 2022

Tiffany & Co. Unveils Official ‘League of Legends&#...
Branding - Esports - Gaming - Live Entertainment - Online

Revealing the redesign of the ‘LoL Esports’ crown jewel. Just a few weeks after the announcement of the ticket sales of League of Legends World Championship 2022, Riot Games also revealed that it...

August 30, 2022

Doritos Transforms Triangles All Around Us, Invites Fans on an...
Attractions - CPG - Esports - Fashion - Gaming

PLANO, Texas, Aug. 24, 2022 /PRNewswire/ -- Triangles are everywhere … but the world is about to see them differently. Doritos – the iconic triangle-shaped chip brand – is taking the basic tr...

Faisal Hussain
August 24, 2022

Zedd Partners with HyperX as Global Brand Ambassador
Esports - Gaming - Music - Tech

HyperX has announced a partnership with DJ and record producer Zedd, welcoming him as a global brand ambassador. The collaboration will see Zedd promote original products from HyperX, including limit...

August 24, 2022

Gamer Girls Night In Announces Riot Games As Headline Sponsor
Branding - Esports - Gaming - Sponsorships

Gamer Girls Night In (GGNI), a gaming event in the United Kingdom dedicated exclusively to women and non-binary, has signed Riot Games as its headline gaming sponsor. The event, presented by Black Gir...

Esports Insider
August 19, 2022

Tiffany & Co. Partners with Riot Games to Redesign Worlds...
Esports - Fashion - Gaming

Game publisher Riot Games has teamed up with jeweller Tiffany & Co. to redesign the League of Legends World Championship Summoner’s Cup. The redesigned trophy, which will be unveiled digitally o...

Esports Insider
August 18, 2022

Tiger Woods Revealed as ‘PGA Tour 2K23’ Cover Athl...
Esports - Gaming - Influencers - Tech

Having signed a multi-year deal with 2K Games last March, it only makes sense that Tiger Woods has been chosen to stunt on the cover for the second edition of 2K’s reimagined golf series. This will ...

August 18, 2022

HyperX Named Peripheral Partner for SoLa I CAN Technology and ...
Electronics - Esports - Gaming - Non-Profit - Sponsorships

Gaming peripherals brand HyperX has partnered with the SoLa I CAN Technology and Entrepreneurship Center, a tech hub part of the SoLa I CAN foundation. HyperX has donated gaming peripherals, includin...

Esports Insider
August 17, 2022

Tony the Tiger Tackles Twitch and Becomes the First-Ever Brand...
CPG - Esports - Gaming - Press Releases

BATTLE CREEK, Mich., Aug. 15, 2022 /PRNewswire/ -- Kellogg's Frosted Flakes® and Tony the Tiger® are leveling up the fun for cereal fans and gamers with their first-of-its-kind collaboration with Tw...

Nicholas Fox
August 15, 2022

ESPN Introduces “The World Excel Championships”
Esports - Finance - Gaming - Live Entertainment - Online

This past weekend, ESPN‘s ESPN2 network and Sky Atlantic introduced The World Excel Championships. The unique display shared the evolution of Esports, which saw competitors solve financial problems ...

August 12, 2022

Complexity and Denny’s Highlight Inclusivity Through New Par...
Dining - Esports - Gaming - Streaming

North American esports organization Complexity has announced a partnership with restaurant chain Denny’s. The deal will see the two parties join forces to support females within the gaming and espor...

Esports Insider
August 12, 2022

The LCS Partners with HBO for HOUSE OF THE DRAGON Release
Esports - Gaming - Streaming - Television

The LCS, Riot Games’ North American League of Legends competition, has announced a partnership with television network HBO. The deal sees both entities work together to promote House of the Dragon,...

Esports Insider
August 8, 2022

Bud Light NEXT Partners with Fighting Game Community Event EVO...
Beverages - Esports - Gaming - Sponsorships

International fighting game community (FGC) event Evolution Championship Series (EVO) has announced a partnership with American beer brand Bud Light NEXT. Bud Light NEXT will sponsor the tournament an...

Esports Insider
August 3, 2022

Esports Organization Gen.G Partners With Burberry for Women an...
Esports - Fashion - Gaming

Multinational esports organisation Gen.G has announced a partnership with high fashion brand Burberry. As a result, the two brands will collaborate on a content series focused on women and inclusivity...

Esports Insider
July 28, 2022

FaZe Clan and DoorDash Link Up to Offer ‘FaZe Subs’...
Dining - Esports - Gaming - Online - Tech

FaZe Clan enthusiasts will soon be able to get their hands on a new sandwich dubbed the Rugfather. Indeed, as announced Tuesday, the gaming-rooted lifestyle platform is unveiling the new FaZe Subs ex...

July 26, 2022

Repeat to be Acquired by Sony Interactive Entertainment
Esports - Gaming - Partnerships - Press Releases

Repeat is excited to announce our next chapter, as we will be a part of the Sony Interactive Entertainment (SIE) family, the home of PlayStation and many amazing game studios. This marks the most si...

Faisal Hussain
July 19, 2022

PUBG Mobile Is Hosting Its First Ever Virtual Concert With K-P...
Esports - Gaming - Music - Online

Mobile-based battle royale shooter PUBG Mobile will host its first ever virtual concert later this month featuring best-selling K-pop girl group Blackpink. It’s the latest example of a video game e...

The Verge
July 12, 2022

Dignitas Announces Partnership with MIKE AND IKE, Marking Firs...
CPG - Esports - Gaming - Press Releases

LOS ANGELES, July 12, 2022 /PRNewswire/ -- Dignitas, the esports vertical of New Meta Entertainment, Inc. (NME), announces a new partnership between its Fortnite Collective and MIKE AND IKE®, a leadi...

Nicholas Fox
July 12, 2022

Answer The Call: NBA All-Star Devin Booker Unveiled as NBA 2K2...
Esports - Gaming - Non-Profit - Partnerships - Press Releases

NEW YORK--(BUSINESS WIRE)--2K today revealed the full roster of cover athletes for NBA® 2K23, the latest iteration of the top-rated and top-selling NBA video game simulation series of the past 21 ye...

Faisal Hussain
July 7, 2022

McDonald’s “Levels Up” Popular Gaming Collec...
Dining - Esports - Gaming - Partnerships - Press Releases

CHICAGO, July 6, 2022 /PRNewswire/ -- OfflineTV and McDonald's USA have joined forces to connect fans with their favorite gamers – both online and IRL – through a partnership that will come to...

Faisal Hussain
July 6, 2022

Duracell Named Title Partner of Williams Racing eNASCAR Team
Automotive - Esports - Gaming - Sponsorships - Sports

Williams Esports, the esports branch of British Formula One team Williams Racing, has announced a partnership with battery manufacturer Duracell. As a result of the deal, the manufacturer will become...

Esports Insider
July 6, 2022

Esport Tournament Organizer BLAST Gears Up With Nike
Esports - Fashion - Gaming

Global esports tournament organiser BLAST Premier has partnered with clothing and sportswear brand Nike for a merchandise project. The two companies will launch a co-branded collection of merchandise...

Esports Insider
June 30, 2022

Sony’s Gaming Brand INZONE Partners With VALORANT Champi...
Electronics - Esports - Gaming - Sponsorships

As the official headset partner of the VCT, Sony will provide its INZONE headsets for all VCT events. Additionally, the brand will collaborate with Riot Games to create a new broadcast segment known a...

Esports Insider
June 29, 2022

Saudi Esports Federation Joins Forces With Mastercard
Esports - Finance - Gaming

Financial company Mastercard has announced a partnership with the Saudi Esports Federation (SEF). As part of the deal, both parties have signed a Memorandum of Understanding (MoU) to help promote esp...

Esports Insider
June 22, 2022

Team Liquid Announces Fortnite Collaboration
Esports - Fashion - Gaming

Multinational esports organisation Team Liquid has announced a partnership with Epic Games‘ battle royale title Fortnite. The partnership will see both entities create artwork and apparel together,...

Esports Insider
June 21, 2022

L’Oréal’s Garnier Fructis Doubles Down on Esports with Te...
CPG - Esports - Gaming - Health & Beauty

L’Oréal brand Garnier Fructis has signed a partnership with Team Vitality, according to details shared by the global esports organization. The collaboration builds on a previous campaign and spans...

Marketing Dive
June 14, 2022

Sour Patch Kids Taps Twitch Streamers for Flavor Competition
CPG - Esports - Gaming

Sour Patch Kids is returning to Twitch for a campaign that pairs the Mondelēz candy brand with four creators on the livestreaming platform, per details shared with Marketing Dive. Media agency Spark ...

Marketing Dive
June 13, 2022

Dolce & Gabbana Announces Collaboration With Mkers
Esports - Fashion

Luxury fashion brand Dolce & Gabbana has announced a partnership with Italian esports organisation Mkers. The collaboration will see Mkers be a part of a new project called ‘gooDGame,’ with c...

Esports Insider
June 7, 2022

Rockstar Energy Drink Announces Multi-Year Partnership with Ga...
Esports - Gaming - Music - Partnerships - Press Releases

PURCHASE., N.Y., June 2, 2022 /PRNewswire/ -- Rockstar Energy Drink announced a new multi-year partnership with Gaming and Entertainment Organization, NRG. The partnership aligns NRG, the most-watc...

Faisal Hussain
June 6, 2022

Esports Awards Partners With Tyson Foods
CPG - Esports - Gaming

The Esports Awards has announced a partnership with multinational food processing corporation Tyson Foods. As an official event sponsor, Tyson Foods will work with Esports Awards on digital activatio...

Esports Insider
May 27, 2022

Envy Gaming Announces Oakley Partnership
Esports - Fashion - Gaming

North American lifestyle brand Oakley has announced a partnership with esports organisation Envy Gaming. As part of the deal, all teams and talent under the OpTic brand will exclusively wear Oakley e...

Esports Insider
May 26, 2022

Gucci and FACEIT launch Gucci Gaming Academy
Esports - Fashion - Gaming

Esports tournament organiser and platform FACEIT has announced a partnership with high-end luxury brand Gucci. As part of the deal, both entities have launched the Gucci Gaming Academy, a development...

Esports Insider
May 23, 2022

Budweiser Provides Twitch Streamers With Free Tunes
Esports - Gaming - Music - Streaming

Budweiser launched a Royalty Free Bot to help provide Twitch streamers with free music to use in their videos, according to information emailed to Marketing Dive. The bot, which will be hosted on Dis...

Marketing Dive
May 17, 2022

HyperX and Team Liquid Renew Longstanding Esports Partnership
Esports - Gaming

Gaming peripherals brand HyperX has renewed its partnership with multinational esports organization Team Liquid. HyperX will remain Team Liquid’s official peripheral partner. In addition, Team Liqu...

Esports Insider
May 16, 2022

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