Ralph Lauren Announces Partnership with G2 Esports
Esports - Fashion

European organisation G2 Esports has announced a partnership with luxury fashion brand Ralph Lauren. As a result of the partnership, Ralph Lauren and G2 will launch a series of ‘digital-first’ ac...

Esports Insider
June 21, 2021

Rockstar Energy Drink Partners with Los Angeles Football Club
Beverages - Esports - Press Releases - Sports

PURCHASE, N.Y.,– Rockstar Energy Drink has unveiled a new multi-year partnership with Los Angeles Football Club, the brand's first major league sports series deal.  In addition to expanding ...

Faisal Hussain
June 21, 2021

Twitch Taps Chipotle as Exclusive Livestream Gaming Partner
Dining - Esports - Gaming - Streaming

Chipotle Mexican Grill and livestream gaming platform Twitch have entered a partnership naming Chipotle the exclusive limited-service restaurant of /twitchgaming, a new channel on the platform, the br...

Nation's Restaurant News
June 16, 2021

Verizon Inks Multi-Year Partnership with Esports Org Team Liqu...
Electronics - Esports

North American esports organisation Team Liquid has signed a multi-year partnership with wireless network operator Verizon. The partnership will see the operator’s logo appear on Team Liquid’s je...

Esports Insider
June 15, 2021

Kia Motors Renews Partnership with Rogue Esports
Automotive - Esports

North American esports organisation Rogue has announced it has renewed its partnership with car manufacturer Kia Motors. The renewal will see the two parties continue collaborating on a range of cont...

Esports Insider
June 10, 2021

LG Renews Partnership with Esports Series Battle Academy

LG Business Solutions USA has renewed its partnership with collegiate multi-game esports tournament series Battle Academy. As a result, LG’s UltraGear gaming monitors will remain as the tournament...

Esports Insider
June 10, 2021

Cinemark Partners with Mission Control to Bring Esports to The...
Esports - Theatrical

North American movie theatre company Cinemark and esports firm Mission Control have announced a partnership that will bring esports and gaming events to movie theatres around the United States. As a ...

Esports Insider
June 9, 2021

HP Completes Acquisition of HyperX
Esports - Tech

HyperX, the gaming peripherals division of Kingston Technology, is now a part of Hewlett Packard (HP), the companies announced in a release. This marks the last step in a lengthy acquisition process ...

Esports Insider
June 3, 2021

NBA 2K League Names Wilson Official Match Ball
Esports - Sports

Sporting goods brand Wilson has been named as the official match ball of the NBA 2K League, an esports competition jointly organised by the game developer 2K Games and the NBA. The new ball will make...

Esports Insider
June 1, 2021

KitKat Extends Partnership with Riot Games Through 2023
CPG - Esports

Nestlé chocolate brand KitKat has extended its partnership with Riot Games’s League of Legends European Championship (LEC) and European Masters until 2023. Moreover, KitKat’s partnership with Ri...

Esports Insider
May 28, 2021

Nintendo and PlayVS Bring Esports to High Schools
Esports - Gaming

Nintendo is expanding its esports efforts by moving into high schools. The company has announced a new partnership with PlayVS, which will see games like Super Smash Bros. Ultimate and Splatoon 2 intr...

The Verge
May 27, 2021

Spotify Gets a Weekly League of Legends Esports Podcast
Esports - Gaming - Podcasts - Podcasts - Streaming

Spotify is adding a weekly news show about League of Legends esports to its roster of Spotify Original podcasts. The show, Rift Reaction, is set to be a 40-episode series and will be hosted by esports...

The Verge
May 25, 2021

Netflix Reportedly Exploring an Expansion into Gaming
Esports - Gaming - Streaming

According to The Information, the streaming leader is in the process of recruiting for a dedicated gaming division. No official listing has been identified, but Netflix has reportedly sounded out a nu...

Digital TV Europe
May 25, 2021

NBA Star Jordan Clarkson Teams with Esports Technologies
Esports - Sports

Global esports wagering services brand Esports Technologies has announced a new marketing partnership with NBA star Jordan Clarkson of the Utah Jazz. Clarkson will partner with the technology company...

Esports Insider
May 19, 2021

HyperX Renews Sponsorship with Top Female Content Creator Poki...
Esports - Gaming - Influencers - Press Releases - Sponsorships

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming division of Kingston Technology Company, Inc., today announced the re-signing of top female content creator Pokimane. Under the sponsorsh...

Faisal Hussain
May 13, 2021

Tony Hawk Joins GameSquare Esports as Special Advisor
Esports - Influencers

International esports company GameSquare Esports announced that famed skateboarder Tony Hawk has partnered with the organisation as a special advisor. Hawk will act as a special advisor to CEO Justin...

Esports Insider
May 13, 2021

Brand Opportunities for Gaming Marketing Partnerships
Esports - Gaming - Opportunity Blogs - Partnership Blogs

Start planning your next marketing partnership with opportunities from the gaming world! While many industries were disrupted by the pandemic, the gaming category was able to experience success as ...

Andrew Gormley
May 12, 2021

Oxygen Esports Announces G.O.A.T. Fuel Partnership
Beverages - Esports

North American organisation Oxygen Esports has announced a partnership with energy drink brand G.O.A.T. Fuel. According to the release, the partnership is set to include a range of ‘brand awareness...

Esports Insider
May 12, 2021

Riot Games Unveils Esports Plans for VALORANT, Wild Rift &...
Esports - Gaming - Tech

Riot Games has revealed that League of Legends: Wild Rift, the publisher’s mobile MOBA title, will launch its first-ever global esports tournament in the fourth quarter of 2021. The announcement wa...

Esports Insider
May 7, 2021

FaZe Clan | Corona Hard Seltzer
Beverages - Esports - Gaming - Partnerships

Esports organization FaZe Clan teamed with Corona to promote Corona Hard Seltzer.

HyperX Becomes a Global Founding Partner for Riot Games’ VAL...
Esports - Gaming - Partnerships - Press Releases - Tech

HyperX Named Official Supplier of Gaming Keyboards, Mice and Mouse Pads in Multi-year Deal with Riot Games LONDON--(BUSINESS WIRE)--HyperX, the gaming division of Kingston Technology Company, Inc,...

Faisal Hussain
May 5, 2021

Key Esports Sponsorships & Partnerships, April 2021
Esports - Gaming - Sponsorships

Rocket League developer Psyonix announced a partnership with Italian car manufacturer Automobili Lamborghini in April. BMW Esports, the esports division of German automotive company BMW, unveiled ‘...

Esports Insider
May 3, 2021

Huya Pays $310M for Exclusive League of Legends Rights in Chin...
Esports - Gaming - Streaming

Chinese streaming platform Huya has secured exclusive live broadcast rights to the League of Legends Pro League (LPL), the top tier of the esports competition in China, from 2021 until 2025. The five...

Sports Pro Media
April 30, 2021

TUMI Announces the Launch of their Professional Esports Collec...
Esports - Fashion - Retail

TUMI, the leading international travel, lifestyle, and performance luxury brand, today unveils its pro-level Esports line of bags and accessories. Welcoming in a new client base, TUMI consulted with n...

PR Newswire
April 29, 2021

HyperX Named Peripherals Partner for Red Bull Racing Esports
Esports - Gaming - Retail - Tech

Gaming peripherals company HyperX has announced a partnership with simulation racing team Red Bull Racing Esports. The deal will see the company become Red Bull Racing Esports’ official peripheral ...

Esports Insider
April 27, 2021

Kids Aren’t Just Playing Kids’ Games Anymore
Esports - Gaming

The key components of all games -- whether card games, board games, playground games or video games -- are universal: goals, rules, strategy, challenge and interaction. What's even more interesting i...

Gaming Industry
April 26, 2021

Neymar Revealed for Fortnite
Esports - Gaming - Influencers

Curiously, Neymar isn’t sporting jerseys for either the Brazil national team or his club, Paris St. Germain, despite the fact that licensed team kits were introduced earlier this year. You can check...

The Verge
April 26, 2021

100 Thieves Collaborates with Cash App to Launch Cash Card
Esports - Finance - Gaming

North American esports organisation 100 Thieves has collaborated with Cash App to launch the 100 Thieves Cash Card. According to the release, the cash card will cost $5, with $1 of every card purchas...

Esports Insider
April 22, 2021

English Premier League Partners With Tencent to Launch ePremie...
Esports - Gaming - Influencers - Streaming

The English Premier League announced Thursday that it has partnered with Tencent Sports, Tencent Esports, and EA Sports will launch “ePremier League China” in the country between April 28 to May 1...

Esport Observer
April 22, 2021

Dignitas & Voodoo Ranger IPA Brew Partnership
Beverages - CPG - Esports - Gaming - Sponsorships

American esports organisation Dignitas has announced New Belgium Brewing Company’s IPA brand Voodoo Ranger as its official beer partner. According to the press release, the partnership will see bot...

Esports insider
April 7, 2021

Sony’s PlayStation5 Named Official Console of NBA 2K League
Branding - Electronics - Esports - Gaming

The NBA 2K League has announced a multiyear partnership with Sony Interactive Entertainment that makes PlayStation5 the official console of the National Basketball Association’s esports property. A...

Sports Business
April 5, 2021

100 Thieves Partner with Truly Hard Seltzer & Twisted Tea...
Beverages - CPG - Esports - Gaming - Streaming

North American esports organisation 100 Thieves has announced partnerships with Truly Hard Seltzer and Twisted Tea Hard Iced Tea. Truly and Twisted Tea will collaborate with 100 Thieves on a range of...

Esports Insider
March 29, 2021

Esports Entertainment Group Scores Partnership with Denver Bro...
Esports - Online - Sponsorships - Sports - Streaming

Esports Entertainment Group (EEG) has announced a multi-year partnership with the Denver Broncos to become the NFL franchise’s esports tournament provider. As part of the agreement, EEG will operat...

Esports Insider
March 26, 2021

Washington Justice Savours DC Brau Brewery Partnership
Beverages - CPG - Esports - Gaming - Streaming

Overwatch League franchise Washington Justice has revealed a beer partnership with local craft brewery DC Brau. The brewery will produce a commemorative lager beer labelled ‘Sip of Justice’ for t...

Esports Insider
March 24, 2021

Enthusiast Gaming Partners with TikTok
Branding - Esports - Gaming - Online - Streaming

Enthusiast Gaming, the parent company of esports organisation Luminosity Gaming, has announced a partnership with short-form mobile video platform TikTok. As a result, TikTok will leverage Enthusiast...

Esports Insider
March 23, 2021

EA Sports Launches Celebrity Game Show ‘FIFA Face-Off’
Esports - Gaming - Influencers - Streaming

Electronic Arts (EA) has announced a two-part live game show called FIFA Face-Off that pits celebrities and influencers against professional FIFA players. Airing live on March 19th and 26th, FIFA Fac...

Esports Insider
March 19, 2021

European Masters Unveils Jack Link’s as Main Partner
Branding - Esports - Gaming - Retail - Sponsorships

Riot Games‘ League of Legends European Masters competition has announced North American snack company Jack Link’s as its main partner for the 2021 season. The deal was facilitated by SPORTFIVE, R...

eSports Insider
March 17, 2021

Dunkin’ and Twitch
Dining - Entertainment - Esports - Gaming - Partnerships

Dunkin' has leveled up their partnered with Twitch to become the Official Fan Fuel of Twitch North America. The partnership between the breakfast and donuts chain with the leading interactive live ...

Twitch and Dunkin'
March 16, 2021

Kevin Durant’s Thirty Five Ventures Invests in Andbox
Esports - Gaming - Sports

National Basketball Association (NBA) star Kevin Durant has invested in esports organisation Andbox through his Thirty Five Ventures investment vehicle. As well as providing fresh capital for New Yor...

Sports Pro
March 16, 2021

Roblox Could Change the Future of Gaming
Esports - Gaming - Online

Roblox (RBLX), one of the most anticipated IPOs of 2021, hit the public market on Wednesday via direct listing. Landing amid a pandemic-driven explosion of growth in the $180 billion video game indust...

March 12, 2021

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