Esports Awards Partners With Tyson Foods
CPG - Esports - Gaming

The Esports Awards has announced a partnership with multinational food processing corporation Tyson Foods. As an official event sponsor, Tyson Foods will work with Esports Awards on digital activatio...

Esports Insider
May 27, 2022

Envy Gaming Announces Oakley Partnership
Esports - Fashion - Gaming

North American lifestyle brand Oakley has announced a partnership with esports organisation Envy Gaming. As part of the deal, all teams and talent under the OpTic brand will exclusively wear Oakley e...

Esports Insider
May 26, 2022

Gucci and FACEIT launch Gucci Gaming Academy
Esports - Fashion - Gaming

Esports tournament organiser and platform FACEIT has announced a partnership with high-end luxury brand Gucci. As part of the deal, both entities have launched the Gucci Gaming Academy, a development...

Esports Insider
May 23, 2022

Budweiser Provides Twitch Streamers With Free Tunes
Esports - Gaming - Music - Streaming

Budweiser launched a Royalty Free Bot to help provide Twitch streamers with free music to use in their videos, according to information emailed to Marketing Dive. The bot, which will be hosted on Dis...

Marketing Dive
May 17, 2022

HyperX and Team Liquid Renew Longstanding Esports Partnership
Esports - Gaming

Gaming peripherals brand HyperX has renewed its partnership with multinational esports organization Team Liquid. HyperX will remain Team Liquid’s official peripheral partner. In addition, Team Liqu...

Esports Insider
May 16, 2022

Butterfinger Brings Exclusive Crispety, Crunchety, Peanut-Butt...
CPG - Esports - Gaming - Partnerships - Press Releases

PARSIPPANY, N.J., May 12, 2022 /PRNewswire/ -- Butterfinger, the crispety, crunchety, peanut-buttery chocolate bar and PUBG MOBILE, one of the world's most popular mobile video games, team up to c...

Faisal Hussain
May 12, 2022

DoorDash Announces Partnership with FaZe Clan
Esports - Gaming - Online - Tech

DoorDash today announced a partnership with FaZe Clan Inc. (“FaZe Clan”), the lifestyle and media platform rooted in gaming and youth culture. The partnership includes both content and marketing i...

May 11, 2022

Faze Clan and Ghost Announce Multi-Year Partnership
Beverages - Esports - Gaming - Press Releases

LOS ANGELES, May 5, 2022 /PRNewswire/ -- Today, FaZe Clan, Inc. ("FaZe Clan"), the lifestyle and media platform rooted in gaming and youth culture, announces a monumental, multi-year partnership with ...

Nicholas Fox
May 5, 2022

U.S. Army And Complexity Gaming Partner To Host A Tournament F...
Esports - Gaming

The two parties will join forces to host a tournament for active-duty soldiers to take part in. Starting on May 28th, the Soldier Showdown will see teams compete in a 23-week season across Halo Infini...

Esports Insider
May 4, 2022

Papa John’s and Beyond the Summit Announce Super Smash Bros ...
Dining - Esports - Gaming

Esports tournament operator Beyond the Summit (BTS) has entered a partnership with pizza restaurant chain Papa John’s. The year-long deal will see both parties collaborate on a Super Smash Bros-foc...

Esports Insider
May 3, 2022

Nintendo News: Score Your Next Fun-Filled Victory With Nintend...
Esports - Gaming - Press Releases

REDMOND, Wash.--(BUSINESS WIRE)--It’s game point. On the brink of triumph, your friends and family cheer you on. The thrill of friendly competition and the feeling of being right in the action are l...

Faisal Hussain
May 2, 2022

G FUEL Debuts in Target Stores Nationwide with a Variety of Re...
Beverages - Esports - Gaming - Press Releases - Retail

NEW YORK, April 22, 2022 /PRNewswire/ -- G FUEL, The Official Energy Drink of Esports®, has announced that their 16 oz ready-to-drink cans are now available for sale in nearly 400 Target stores thr...

Faisal Hussain
April 26, 2022

Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Thems...
Agency - Branding - Esports - Gaming - Online

NEW YORK--(BUSINESS WIRE)--Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce. The study, titled ...

Faisal Hussain
April 21, 2022

Respawn Named Official Gaming Chair Partner of Faze Clan
Esports - Gaming - Household - Press Releases

LOS ANGELES, April 8, 2022 /PRNewswire/ -- FaZe Clan, the lifestyle and media platform rooted in gaming and youth culture, today announced RESPAWN as the organization's official gaming chair partner....

Nicholas Fox
April 8, 2022

Verizon Named Founding Partner Of Wild Rift Esports North Amer...
Electronics - Esports - Gaming - Tech

Verizon has been named the exclusive 5G network and wireless services provider of the Wild Rift North American Series. In addition, the company will collaborate with Riot Games to create ‘immersive ...

Esports Insider
April 7, 2022

UFC and Skillz Partner to Bring Next Level Mobile Gaming Compe...
Esports - Gaming - Live Entertainment - Online

In a strategic move to merge the sensational world of esports competition with premium sports & entertainment, Skillz (NYSE: SKLZ), the leading mobile games platform bringing fair and fun competit...

Yahoo Finance
March 28, 2022

Esports Organization Immortals & Toyota Announce New Acti...
Automotive - Esports - Gaming - Press Releases

LOS ANGELES, March 23, 2022 /PRNewswire/ -- Esports organization Immortals and the Southern California and San Diego Toyota Dealers Associations have officially announced a renewal of their partnershi...

Nicholas Fox
March 23, 2022

PlayStation Studios is Buying Jade Raymond’s Haven Studios
Esports - Gaming - Tech

Sony announced Monday that it has entered an agreement to acquire Montreal-based Haven Studios, which is founded and led by veteran game designer Jade Raymond. Haven and Sony originally announced a pa...

The Verge
March 21, 2022

JBL x 100 Thieves Headset Collaboration
Electronics - Esports - Gaming - Tech

Gaming lifestyle and esports brand 100 Thieves and audio technology company JBL have realised their partnership in an unveiling of the limited edition JBL x 100 Thieves Headset. Using the flagship JBL...

Esports Insider
March 18, 2022

Giants Gaming Announces Partnership With Burger King
Dining - Esports - Gaming

Spanish esports organisation Giants Gaming has secured a partnership with the regional branch of global fast-food chain Burger King. As a result of the partnership, Burger King’s logo will be featu...

Esports Insider
March 11, 2022

NBA 2K to Become an Official High School Varsity Esport
Esports - Gaming

High schoolers who are deep into the NBA 2K scene will soon have another way to compete. Publisher 2K has teamed up with PlayVS to bring the franchise to high school varsity esports leagues in the US ...

March 4, 2022

How the Biggest Deal in Gaming History Will Impact Adland
Agencies - Esports - Gaming

The key point for marketers is that Microsoft’s spending spree is in service of reaching billions – not millions – of gamers. Its control of a huge amount of IPs and their extensions into mobile...

The Drum
January 19, 2022

Microsoft to Acquire Activision Blizzard for $68.7 Billion
Esports - Gaming

Microsoft is acquiring Activision, the troubled publisher of Call of Duty, World of Warcraft, and Diablo. The deal will value Activision at $68.7 billion, far in excess of the $26 billion Microsoft pa...

The Verge
January 18, 2022

The Brooklyn Nets are the First Pro US Sports Team to Join the...
Esports - Gaming - Live Entertainment - Tech

The Brooklyn Nets have officially become the first professional sports team to enter the Metaverse. Dubbed the “Netaverse,” the NBA team debuted a new innovative video system over the weekend that...

January 18, 2022

L’Oréal Men Expert Partners With E-Sports Brand Fnatic
Esports - Gaming - Health & Beauty

London-based esports brand Fnatic has announced a partnership with L’Oréal Men Expert. As part of the deal, the duo will develop and deploy engaging and creative content as well as co-branded produ...

Global Cosmetic News
January 18, 2022

AIC Hotel Group and HyperX to Debut First HyperX Gaming Lounge...
Attractions - Esports - Gaming - Partnerships - Press Releases

As the landscape of gaming, music, and entertainment continue to rapidly become one single universal experience, AIC Hotel Group, the experiential hospitality group housing influential brands and off...

Faisal Hussain
December 7, 2021

Riot Partners With Rihanna’s Fenty Beauty Brand Ahead of ARC...
Esports - Gaming - Health & Beauty

Riot Games has announced that Fenty Beauty by Rihanna has become the official beauty partner of Arcane, Riot’s upcoming animated series. Arcane premieres this Saturday, Nov. 6 on Netflix. Fenty Bea...

Dot Esports
November 8, 2021

Dining & Entertainment Partnerships That Broke the Mold i...
CPG - Dining - Esports - Gaming - Music

From film releases to music collabs and gaming executions, entertainment companies and brands are getting even more creative with how they're activating dining and QSR partnerships! Take a look at ...

Abby Calcara
October 22, 2021

HyperX Signs TikTok Sensation Bella Poarch as Brand Ambassador...
Esports - Gaming - Influencers - Partnerships - Press Releases

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the signing of TikTok sensation Bella Poarch as a Hyper...

Faisal Hussain
October 15, 2021

FACEIT and Gucci Partner For Grassroots Esports Campaign
Esports - Fashion - Gaming

Esports tournament organiser FACEIT has announced a grassroots esports-focused partnership with luxury fashion brand Gucci. According to the release, the two parties will work together on projects re...

Esports Insider
October 15, 2021

6 Blockbuster Gaming and Esports Partnerships From 2021
CPG - Esports - Gaming - Non-Profit - Partnership Blogs

Gaming and esports partnerships had a strong 2021, coming on the heels of rapid growth in the past few years. The space is primed to become the largest sector of the entertainment business, and with t...

Abby Calcara
October 14, 2021

100 Thieves Collaborates With Lil Nas X Ahead Of Worlds 2021 G...
Esports - Gaming - Influencers

American rapper Lil Nas X and esports organisation 100 Thieves have collaborated on a surprise music video ahead of the upcoming League of Legends World Championship group stage. The video shows Lil ...

Esport Insider
October 11, 2021

Hyperice Teams Up With European Esports Organization Rogue
Esports - Sponsorships

European esports organization Rogue has teamed up with performance technology company Hyperice for the 2021 League of Legends World Championship. Hyperice will provide Rogue’s athletes with its the...

Esports insider
October 5, 2021

Fnatic Announces ASOS as Official Retail Fashion Partner
Esports - Fashion - Retail

London-based esports organisation Fnatic has announced a three-year deal with British online fashion and cosmetic retailer ASOS as its Official Retail Fashion Partner. The partnership will include on...

Sport Industry Group
September 27, 2021

Monster Energy Teams Up With WePlay Esports For BLAST Premier:...
Esports - Sponsorships

Yuliya Kovalenko, Marketing Manager at Monster Energy Ukraine, spoke on the announcement in a release: “At Monster Energy we are set to Fuel Gamers Worldwide. Striking a deal with WePlay Holding is ...

Esports Insider
September 20, 2021

Xbox and Special Olympics Hold First ‘Gaming for Inclusi...
Esports - Gaming - Non-Profit

Gaming in general is moving toward accessibility, but that's not as much the case in esports, which like other sports are competitive and by nature somewhat exclusive. Xbox and the Special Olympics ar...

Yahoo! News
September 16, 2021

Esports Nerd Street Gamers Names JuJu Smith-Schuster as Brand ...
Esports - Influencers

Esports infrastructure company Nerd Street Gamers has named professional American Football player JuJu Smith-Schuster as brand ambassador for the company and Localhost gaming centres. As a result, Smi...

Esport Insider
September 15, 2021

TSM FTX Gaming Team Partners With Community Management Platfor...
Esports - Sponsorships

As a result, the two parties will collaborate on producing branded Twitch activations. This includes in-stream image rotators, customized chatbot messages and full-channel takeovers, as well as intera...

esport insider
September 14, 2021

Super League Gaming Teams Up With Production Resource Group
Esports - Sponsorships

As a result of the deal, PRG will provide Super League Gaming with its production services, including camera, virtual production, audio, broadcasting, operations and content team to help the platform ...

esport insider
September 14, 2021

Carnage, the Villain of Venom: Let There Be Carnage, is Part o...
Esports - Gaming

This time around, the highlight skin is Carnage, the notorious Spider-Man foe, and the villain of the upcoming movie Venom: Let There Be Carnage. Along with his new outfit, Carnage also gets several o...

September 13, 2021

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